Digital Signage Market

Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024

Report Code: SE 2270 Mar, 2019, by marketsandmarkets.com

Digital signage is the digital format of showing information, advertising, and other relevant content using digital signs and symbols with the help of displays using technologies such as LCD, OLED, and LED. Digital signage systems deliver customized media playlists to one or more digital screens, enabling content creation software to display the information on the screen.

The overall digital signage market was valued at USD 20.82 billion in 2019 and is projected to reach USD 29.63 billion by 2024, at a CAGR of 7.3% from 2019 to 2024.

The growth of the digital signage market is driven by factors such as increasing adoption of digital signage products in the commercial vertical, rising infrastructural developments in emerging countries, growing demand for 4K & 8K display, and increasing technological advancements in display products.

Digital Signage Market

Commercial vertical to dominate the digital signage market during the forecast period. The growth of the commercial vertical is attributed to the rising adoption of digital signage products for advertising and content delivery to increase the customer base and enhance consumer satisfaction.

Digital signage market for software to witness the highest CAGR during the forecast period

The estimated growth rate of the digital signage market for software is higher than hardware; hardware devices are not frequently purchased because they have a long operational life. The market for software is growing at a higher pace as software licenses need to be purchased and upgraded at regular intervals.

Digital Signage Market

APAC to be the fastest-growing region for the digital signage market during the forecast period

The high growth in APAC is primarily attributed to the growing in

frastructural developments, increasing retail space, and increasing usage of digital signage in the commercial vertical, mainly for advertisement, content delivery, and entertainment.

Digital Signage Market

Market Dynamics

Driver: Rising demand for 4K & 8K displays

4K and 8K displays propel the growth of the digital signage market with features such as sharp pictures, color range, resolution, and motion portrayal. These displays provide the right level of picture quality required in digital signage in retail and other applications. There is an increasing demand for displays having 4K and 8K resolution technology as this technology is expected to enhance the viewing experience of customers by providing them with video and picture quality that is twice as good as HD. 8K display resolution offers over 16 times the resolution of 1080p full HD, both horizontally and vertically.

Restraint: Increasing trends of online/broadcast advertisement

Increasing investment in online/broadcast advertisements by the companies may negatively impact the digital signage market growth. This will eventually lead to less requirement of digital signage products for advertisement purposes. Online/broadcast advertisement has impacted the digital signage market for a long time in the past; however, the impact is very low and is expected to be the same during the forecast period. Internet advertising has contributed to significant growth in global ad-spend and has stimulated innovation in the market.

Opportunity: Increasing transition of traditional stores to smart stores in retail

As consumers are demanding connected experiences to meet their changing shopping behaviors, retailers provide real-time insights as well as enhance business efficiency by connecting with customers by displaying the most relevant content in the store with the help of digital signage.

Digital signage helps transform traditional bricks-and-mortar stores into smart stores by delivering targeted promotions, relevant information, enhanced store environment, real-time store data, and other online data. Moreover, many traditional stores are transforming to smart stores to maintain the existing customer base and attract new customers with the help of digital signage and smart signage, thereby creating significant opportunities for digital signage providers in the near future.

Challenge: Developing robust equipment suitable for harsh environmental conditions

Digital signage is used in indoor and outdoor applications. In outdoor applications, signage in the form of kiosks, billboards, and signboards are used. Apart from the rain, snow, dirt, and extreme temperature conditions affect the performance of the digital signage, which is turning out to be a major challenge for signage manufacturers to create a prototype for outdoor applications. The digital signage is required to withstand the harsh environment, which might degrade its functionality. Further, these displays should be designed with a protective coating to protect from physical damages, such as scratches, caused by using hard objects by customers to operate the touch panel on the screen.

Scope of the Report

Report Metric

Details

Market size available for years

2016–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

USD million

Segments covered

Offering, Product, Application, Vertical, Region

Geographies covered

North America, Europe, APAC, and RoW

Companies covered

Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US),
E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong),
Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan)

In this report, the digital signage market has been segmented into the following segments:

Please visit 360Quadrants to see the vendor listing of Best Digital Signage Software Quadrant

By Offering:

  • Hardware
    • Displays
      • Technology
      • Resolution
      • Brightness
    • Media Players
    • Other Hardware Products
  • Software
    • Edge Server Software
    • Content Management System
    • Others
  • Services
    • Installation Services
    • Maintenance & Support Services
    • Consulting & Other Services

By Product:

  • Video Wall
  • Standalone Display
    • Kiosks
    • Menu Boards
    • Billboards
    • Other Standalone Displays

By Application:

  • Indoor
  • Outdoor

By Vertical:

  • Commercial
    • Retail
    • Corporate and Broadcast
    • Healthcare
    • Hospitality
    • Government, Command and Control Center
  • Infrastructural
    • Transportation and Public Places
    • Sports and Entertainment
  • Infrastructural
    • Banking, Financial Services, and Insurance
    • Education
  • Industrial

By Region:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Rest of APAC
  • Rest of the World (RoW)
    • Middle East
    • Africa
    • South America

Key Market Players

Samsung Electronics, LG Electronics, Sharp (Foxconn) , Leyard Optoelectronic, and NEC Corp

Recent Developments

  • In December 2018, LG Electronics India introduced a curved OLED signage. The signage was made using 63 custom-made curved OLED panels and was conceptualized & and executed by HS Ad India in collaboration with LG Electronics, LG CNS, and Ambience Group Associates.
  • In November 2018, Sharp launched the world’s largest commercially available video wall display.
  • In October 2018, NEC, a leading provider of commercial-grade digital signage solutions, announced the launch of NEC ALP, a powerful business intelligence analytics platform for retailers that delivers real-time content and data measurement. The NEC Analytics Learning Platform (ALP) combines the company's advanced video analytics with its digital signage expertise to make retailers smarter through big data, content matching, and delivering relevant, impactful content to customers.
  • In October 2018, Leyard Optoelectronic (Planar) demonstrated a vibrant and quick-to-assemble Leyard VVR Series, along with other leading-edge video wall solutions designed for rental and staging at LDI 2018.
  • In June 2018, Samsung Electronics introduced “The Wall Professional” at the InfoComm 2018. It is a large format indoor MicroLED display that can extend to hundreds of inches in size and deliver brilliant presentation quality.

Critical questions the report answers:

  • What is the analysis for each submarket with respect to individual growth trends, prospects, and contributions to the overall market?
  • What are the drivers, restraints, opportunities, and challenges influencing the growth of the market?
  • What are the key strategies adopted by the top players to increase their revenue?
  • What are the significant growth trends at the forefront of new market innovations?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 23)
    1.1 Study Objectives
    1.2 Definition
    1.3 Study Scope
           1.3.1 Digital Signage Market Covered
           1.3.2 Geographic Segmentation
           1.3.3 Years Considered
    1.4 Currency
    1.5 Package Size
    1.6 Stakeholders

2 Research Methodology (Page No. - 27)
    2.1 Research Data
            Figure 1 Digital Signage Market: Process Flow of Market Size Estimation
            Figure 2 Market: Research Design
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
           2.2.2 Top-Down Approach
                    Figure 4 Market Size Estimation Methodology: Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
            Figure 5 Data Triangulation
    2.4 Research Assumptions
            Figure 6 Assumptions for the Research Study

3 Executive Summary (Page No. - 36)
      Figure 7 Commercial Vertical to Dominate Digital Signage Market During Forecast Period
      Figure 8 Market for Software to Witness Highest CAGR During Forecast Period
      Figure 9 APAC to be Fastest-Growing Region for Market During Forecast Period

4 Premium Insights (Page No. - 39)
    4.1 Attractive Opportunities in Overall Market
            Figure 10 Increasing Adoption of Digital Signage Market in Commercial Vertical and Rising Infrastructural Developments Driving Market
    4.2 Digital Signage Outlook Revenue, By Vertical
            Figure 11 Commercial Vertical to Dominate Market During Forecast Period
    4.3 Market in APAC, By Vertical and Country
            Figure 12 Commercial Vertical Held Largest Share of Market in APAC in 2018
    4.4 Market, By Country
            Figure 13 India, Australia, China, and Canada to Witness Higher Growth in Market By 2024

5 Market Overview (Page No. - 42)
    5.1 Introduction
    5.2 Market Dynamics
            Figure 14 Market: Drivers, Restraints, Opportunities, and Challenges
           5.2.1 Drivers
                    5.2.1.1 Increasing Adoption of Digital Signage Market Products in Commercial Vertical
                    5.2.1.2 Growing Technological Advancements in Display Products
                    5.2.1.3 Rising Demand for 4k & 8k Displays
                               Figure 15 Shipment of 4k TV to Grow Rapidly in Next 2 Years
                               Figure 16 Shipment of 8k TV to Surge From 2019 Onwards
                    5.2.1.4 Increasing Infrastructural Developments in Emerging Countries
           5.2.2 Restraints
                    5.2.2.1 Increasing Trends of Online/Broadcast Advertisement
           5.2.3 Opportunities
                    5.2.3.1 Growing Smart Signage Applications
                    5.2.3.2 Increasing Retail Space Worldwide
                    5.2.3.3 Rising Demand for Context-Aware Signage
                    5.2.3.4 Increasing Transition of Traditional Stores to Smart Stores in Retail
           5.2.4 Challenges
                    5.2.4.1 Developing Robust Equipment Suitable for Harsh Environmental Conditions

6 Industry Trends (Page No. - 50)
    6.1 Introduction
    6.2 Value Chain Analysis
            Figure 17 Value Chain Analysis: Market
           6.2.1 Research & Development
           6.2.2 Product Development & Integration
    6.3 Key Trends
           6.3.1 Increasing Deployment of Digital Menu Boards in Restaurants
           6.3.2 Rising Popularity of Wireless Signage Solutions
           6.3.3 Growing Technological Trends in Digital Signage Market
                    6.3.3.1 Internet of Things (Iot)
                    6.3.3.2 Artificial Intelligence (Ai)

7 Digital Signage Market, By Offering (Page No. - 53)
    7.1 Introduction
            Figure 18 Market Segmentation, By Offering
            Figure 19 Market for Software to Register Highest CAGR During Forecast Period
                    Table 1 Market Size, 2016–2024 (USD Billion)
    7.2 Hardware
            Figure 20 Market, By Hardware
            Figure 21 Displays to Dominate Market for Hardware During Forecast Period
            Table 2 Market for Hardware, By Type, 2016–2024 (USD Million)
            Table 3 Market for Hardware, By Region, 2016–2024 (USD Billion)
            Table 4 Digital Signage Market for Hardware, By Vertical, 2016–2024 (USD Million)
            Table 5 Market for Hardware in Commercial Vertical, By Type, 2016–2024 (USD Million)
            Table 6 Market for Hardware in Infrastructural Vertical, By Type, 2016–2024 (USD Billion)
            Table 7 Market for Hardware in Institutional Vertical, By Type, 2016–2024 (USD Million)
           7.2.1 Displays
                    7.2.1.1 Displays, By Technology
                               Figure 22 Displays, By Technology
                               Figure 23 Digital Signage Market for Direct-View Fine-Pixel Led Technology to Register Highest CAGR During Forecast Period
                               Table 8 Market for Displays, By Technology, 2016–2024 (USD Billion)
                               Table 9 Market for Displays, By Technology, 2016–2024 (Million Units)
                               7.2.1.1.1 Lcd Display
                                             7.2.1.1.1.1 Lcd Display to Dominate the Display Technology Market With Highest Share During Forecast Period
                               7.2.1.1.2 Oled Display
                                             7.2.1.1.2.1 Oled Display to Emerge as the Leading Technology Owing to Various Advantages Such as Better Contrast, Clarity, and Low Power Consumption in the Market During Forecast Period
                               7.2.1.1.3 Direct-View Fine-Pixel Led
                                             7.2.1.1.3.1 Direct-View Fine-Pixel Led Display to Witness Highest CAGR During Forecast Period
                               7.2.1.1.4 Direct-View Large-Pixel LED
                                             7.2.1.1.4.1 Direct-View Large-Pixel Led Display Expected to Find Major Application in Outdoor Environment
                               7.2.1.1.5 Others
                    7.2.1.2 Displays, By Resolution
                               7.2.1.2.1 8k
                               7.2.1.2.2 4k
                               7.2.1.2.3 FHD
                               7.2.1.2.4 HD
                               7.2.1.2.5 Lower Than HD
                    7.2.1.3 Display, By Brightness
                               7.2.1.3.1 0–500 Nits
                               7.2.1.3.2 501–1,000 Nits
                               7.2.1.3.3 1,001–2,000 Nits
                               7.2.1.3.4 2,001–3,000 Nits
                               7.2.1.3.5 More Than 3,000 Nits
           7.2.2 Media Players
                    7.2.2.1 Increasing Consumer Engagement With Digital Media is the Major Growth Driver During Forecast Period
           7.2.3 Projectors
                    7.2.3.1 Projectors to Witness High Growth in Retail, Transportation and Public Places and Education Vertical During Forecast Period
           7.2.4 Other Hardware Products
    7.3 Software
            Figure 24 Software Offerings: Digital Signage Size Outlook Revenue
            Figure 25 Commercial Vertical to Hold Largest Size of Digital Signage Software Market During Forecast Period
            Table 10 Digital Signage Market for Software, By Vertical, 2016–2024 (USD Million)
            Table 11 Market for Software in Commercial Vertical, By Type, 2016–2024 (USD Million)
            Table 12 Market for Software in Infrastructural Vertical, By Type, 2016–2024 (USD Million)
            Table 13 Market for Software in Institutional Vertical, By Type, 2016–2024 (USD Million)
            Table 14 Market for Software, By Region, 2016–2024 (USD Million)
           7.3.1 Edge Server Software
                    7.3.1.1 Edge Server Software to Witness the Significant Growth During Forecast Period
           7.3.2 Content Management System
                    7.3.2.1 Content Management System Software to Witness Highest CAGR in the Market During Forecast Period
           7.3.3 Others
    7.4 Services
            Table 15 Digital Signage Market for Services, By Type, 2016–2024 (USD Million)
            Figure 26 Digital Signage Services Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
            Table 16 Market for Services, By Vertical, 2016–2024 (USD Million)
            Table 17 Market for Services in Commercial Vertical, By Type, 2016–2024 (USD Million)
            Table 18 Market for Services in Infrastructural Vertical, By Type, 2016–2024 (USD Million)
            Table 19 Digital Signs Trends for Services in Institutional Vertical, By Type, 2016–2024 (USD Million)
            Table 20 Market for Services, By Region, 2016–2024 (USD Million)
           7.4.1 Installation Services
                    7.4.1.1 Installation Services to Dominate the Services Market With Highest Share During Forecast Period
           7.4.2 Maintenance & Support Services
                    7.4.2.1 Maintenance and Support Services to Witness Highest Growth of Market for Services During Forecast Period
           7.4.3 Consulting & Other Services

8 Digital Signage Market, By Product (Page No. - 77)
    8.1 Introduction
            Table 21 Digital Signs Forecast, By Product, 2016–2024 (USD Billion)
    8.2 Video Wall
           8.2.1 Video Wall to Witness Highest Growth for Market During Forecast Period
    8.3 Standalone Display
           8.3.1 Kiosks
                    8.3.1.1 Interactive Kiosks
                               8.3.1.1.1 Major Adoption of Interactive Kiosks is Expected in Retail Vertical During Forecast Period
                    8.3.1.2 Automated Teller Machine (ATM)
                               8.3.1.2.1 Banking, Financial Services, and Insurance Vertical to Dominate the Market for Automated Teller Machine During Forecast Period
                    8.3.1.3 Self-Service Kiosks
                               8.3.1.3.1 Technological Advancement Propelling the Growth of Self-Service Kiosks During Forecast Period
                    8.3.1.4 Vending Kiosks
                               8.3.1.4.1 Retail Vertical to Dominate the Market for Vending Kiosks During Forecast Period
           8.3.2 Menu Boards
                    8.3.2.1 Interactive
                               8.3.2.1.1 Interactive Menu Board to Witness High Growth in Hospitality Vertical During Forecast Period
                    8.3.2.2 Non-Interactive
                               8.3.2.2.1 Rapid Penetration of Non-Interactive Menu Boards in Retail, Transportation, Hospitality, and Sports and Entertainment Vertical Would be Major Growth Driver During Forecast Period
           8.3.3 Billboards
                    8.3.3.1 Billboards to Witness High Growth in Outdoor Application During Forecast Period
           8.3.4 Other Standalone Display

9 Digital Signage Market, By Application (Page No. - 82)
    9.1 Introduction
            Figure 27 Digital Signage Market, By Application
            Table 22 Market, By Application, 2016–2024 (USD Billion)
    9.2 Indoor
           9.2.1 Retail Vertical to Occupy Major Share of Market for Indoor Application During Forecast Period
                    Table 23 Digital Signs Trends for Indoor Application, By Vertical Type, 2016–2024 (USD Million)
    9.3 Outdoor
           9.3.1 Transportation and Public Places to Dominate Market for Outdoor Application During Forecast Period
                    Table 24 Market for Outdoor Application, By Vertical Type, 2016–2024 (USD Million)

10 Digital Signage Market, By Vertical (Page No. - 86)
     10.1 Introduction
            Figure 28 Market for Infrastructural Vertical to Register Highest CAGR During Forecast Period
            Table 25 Market, By Vertical, 2016–2024 (USD Billion)
     10.2 Commercial
            Figure 29 Digital Signage Market for Hospitality to Register Highest CAGR During Forecast Period
            Table 26 Market for Commercial Vertical, By Type, 2016–2024 (USD Billion)
            Table 27 Market for Commercial Vertical, By Region, 2016–2024 (USD Billion)
            Table 28 Market for Commercial Vertical, By Offering, 2016–2024 (USD Billion)
             10.2.1 Retail
                       10.2.1.1 APAC to Witness Highest Growth Rate for Market in Retail During Forecast Period
                                    Figure 30 Usage of Digital Signage in Retail
                                    Table 29 Market for Retail, By Region, 2016–2024 (USD Billion)
                                    Table 30 Market for Retail, By Offering, 2016–2024 (USD Billion)
             10.2.2 Corporate and Broadcast
                       10.2.2.1 North America to Hold Major Share of Market for Corporate and Broadcast Vertical During Forecast Period
                       Table 31 Market for Corporate and Broadcast, By Region, 2016–2024 (USD Million)
                       Table 32 Market for Corporate and Broadcast, By Offering, 2016–2024 (USD Million)
             10.2.3 Healthcare
                       10.2.3.1 APAC to Witness Highest Growth Rate for Digital Signs Forecast in Healthcare Vertical During Forecast Period
                       Table 33 Digital Signage Market for Healthcare, By Region, 2016–2024 (USD Million)
                       Table 34 Market for Healthcare, By Offering, 2016–2024 (USD Million)
             10.2.4 Hospitality
                       10.2.4.1 APAC to Dominate Signs Market, in Terms of Share and CAGR, for Hospitality Vertical During Forecast Period
                       Table 35 Market for Hospitality, By Region, 2016–2024 (USD Million)
                       Table 36 Market for Hospitality, By Offering, 2016–2024 (USD Million)
             10.2.5 Government, Command and Control Centers
                       10.2.5.1 North America to Hold Major Share of Market for Government, Command and Control Centers During Forecast Period
                                    Table 37 Market for Government, Command and Control Centers, By Region, 2016–2024 (USD Million)
                                    Table 38 Market for Government, Command & Control Centers, By Offering, 2016–2024 (USD Million)
     10.3 Infrastructural
              Figure 31 Transportation and Public Places to Register Higher CAGR During Forecast Period
              Table 39 Digital Signage Market for Infrastructural Vertical, By Type, 2016–2024 (USD Billion)
              Table 40 Market for Infrastructural Vertical, By Region, 2016–2024 (USD Billion)
              Table 41 Market for Infrastructural Vertical, By Offering, 2016–2024 (USD Billion)
             10.3.1 Transportation and Public Places
                       10.3.1.1 APAC to Witness Highest Growth Rate for Market for Transportation and Public Places During Forecast Period
                                    Table 42 Market for Transportation and Public Places, By Region, 2016–2024 (USD Billion)
                                    Table 43 Market for Transportation and Public Places, By Offering, 2016–2024 (USD Billion)
             10.3.2 Sports and Entertainment
                       10.3.2.1 APAC to Dominate Market for Sports and Entertainment Vertical, in Terms of Size and CAGR, During Forecast Period
                                    Table 44 Market for Sports and Entertainment, By Region, 2016–2024 (USD Million)
                                    Table 45 Market for Sports and Entertainment, By Offering, 2016–2024 (USD Million)
     10.4 Institutional
              Figure 32 Education to Register Higher CAGR During Forecast Period
              Table 46 Market for Institutional Vertical, By Type, 2016–2024 (USD Million)
              Table 47 Market for Institutional Vertical, By Region, 2016–2024 (USD Million)
              Table 48 Digital Signage Market for Institutional Vertical, By Offering, 2016–2024 (USD Million)
             10.4.1 Banking, Financial Services, and Insurance
                       10.4.1.1 APAC to Witness Highest Growth Rate for Market in Banking, Financial Services, and Insurance Vertical During Forecast Period
                                    Table 49 Market for Banking, Financial Services, and Insurance (BFSI), By Region, 2016–2024 (USD Million)
                                    Table 50 Market for Banking, Financial Services, and Insurance (BFSI), By Offering, 2016–2024 (USD Million)
             10.4.2 Education
                       10.4.2.1 North America to Hold Major Share of Market for Education Vertical During Forecast Period
                                    Table 51 Market for Education, By Region, 2016–2024 (USD Million)
                                    Table 52 Market for Education, By Offering, 2016–2024 (USD Million)
     10.5 Industrial
             10.5.1 APAC to Dominate Market for Industrial Vertical During Forecast Period
                       Figure 33 APAC to Register Highest CAGR During Forecast Period
                       Table 53 Market for Industrial Vertical, By Region, 2016–2024 (USD Million)
                       Table 54 Digital Signage Market for Industrial Vertical, By Offering, 2016–2024 (USD Million)

11 Geographic Analysis (Page No. - 109)
     11.1 Introduction
              Figure 34 Digital Signs Trends, By Geography
              Figure 35 APAC to Grow at Highest CAGR During Forecast Period
              Table 55 Market, By Region, 2016–2024 (USD Billion)
              Figure 36 India to Witness Highest Growth in Market By 2024
     11.2 North America
              Figure 37 North America: Market Snapshot
              Figure 38 US to Hold Largest Size of Digital Signs Market in North America During Forecast Period
              Table 56 Market in North America, By Country, 2016–2024 (USD Billion)
              Table 57 Market in North America, By Vertical, 2016–2024 (USD Billion)
             11.2.1 US
                       11.2.1.1 US to Hold Major Share of Market in North America During Forecast Period
             11.2.2 Canada
                       11.2.2.1 Canada to Witness Highest Growth Rate for Market in North America During Forecast Period
             11.2.3 Mexico
                       11.2.3.1 Mexico to Witness Growth in Market Especially in Retail, Education, Banking, Financial, and Insurance Vertical
     11.3 Europe
              Figure 39 Europe: Market Snapshot
              Figure 40 Germany to Register Highest CAGR During Forecast Period
              Table 58 Market in Europe, By Country, 2016–2024 (USD Million)
              Table 59 Market in Europe, By Vertical, 2016–2024 (USD Million)
             11.3.1 UK
                       11.3.1.1 UK to Hold Major Share of Market in Europe During Forecast Period
             11.3.2 Germany
                       11.3.2.1 Germany to Witness Highest Growth Rate for Digital Signs Trends in Europe During Forecast Period
             11.3.3 France
                       11.3.3.1 France to Witness Growth in Market Especially in Retail, Hospitality, Transportation and Public Places Vertical During Forecast Period
             11.3.4 Spain
                       11.3.4.1 Sports and Entertainment and Retail Verticals to be Major Users of Digital Signage in Spain During Forecast Period
             11.3.5 Italy
                       11.3.5.1 Growing Retail Space and Sports and Entertainment Events to Propel the Market Growth in Italy
             11.3.6 Rest of Europe
                       11.3.6.1 Retail, Sports and Entertainment, Transportation and Public Places to be Major Users of Digital Signage in Rest of Europe During Forecast Period
     11.4 APAC
              Figure 41 APAC: Market Snapshot
              Figure 42 India to Register Highest CAGR During Forecast Period
              Table 60 Digital Signage Market in APAC, By Country, 2016–2024 (USD Billion)
              Table 61 Market in APAC, By Vertical, 2016–2024 (USD Billion)
             11.4.1 China
                       11.4.1.1 China to Hold Major Share of Market in APAC During Forecast Period
             11.4.2 Japan
                       11.4.2.1 High Demand for Market in Retail, Healthcare, Hospitality, Sports and Entertainment Vertical is Expected During Forecast Period
             11.4.3 South Korea
                       11.4.3.1 South Korea is a Major Contributor to Digital Signs Market Due to Presence of Major Players
             11.4.4 India
                       11.4.4.1 India to Witness Highest CAGR for Market in APAC During Forecast Period
             11.4.5 Australia
                       11.4.5.1 Market for Retail, Transportation, and Sports and Entertainment Verticals to Witness High Demand During Forecast Period
             11.4.6 Rest of APAC
                       11.4.6.1 Retail, Transportation and Public Places, and Sports and Entertainment to be Major Users of Digital Signage During Forecast Period
     11.5 RoW
              Figure 43 Middle East to Register Highest CAGR During Forecast Period
              Table 62 Digital Signage Market in RoW, By Region, 2016–2024 (USD Million)
              Table 63 Market in RoW, By Vertical, 2016–2024 (USD Million)
             11.5.1 Middle East
                       11.5.1.1 Middle East to Witness Highest CAGR of Market in RoW During Forecast Period
             11.5.2 Africa
                       11.5.2.1 Africa to Witness Significant Demand for Market in Retail and Healthcare During Forecast Period
             11.5.3 South America
                       11.5.3.1 South America to Hold Major Share of Market in RoW During Forecast Period

12 Competitive Landscape (Page No. - 130)
     12.1 Overview
              Figure 44 Key Developments By Leading Players in Market From 2016 to 2018
     12.2 Ranking Analysis of Key Players in Market
              Figure 45 Ranking of Key Players in Market (2018)
     12.3 Competitive Leadership Mapping
             12.3.1 Visionary Leaders
             12.3.2 Dynamic Differentiators
             12.3.3 Innovators
             12.3.4 Emerging Companies
                        Figure 46 Digital Signs Forecast (Global) Competitive Leadership Mapping
     12.4 Strength of Product Portfolio (25 Companies)
     12.5 Business Strategy Excellence (25 Companies)
     12.6 Competitive Situations and Trends
              Figure 47 Product Launches and Developments Were Key Strategies Adopted By Major Players From 2016 to 2018
             12.6.1 Product Launches and Developments
             12.6.2 Agreements, Partnerships, Collaborations, & Joint Developments
             12.6.3 Mergers & Acquisitions
             12.6.4 Expansions

13 Company Profiles (Page No. - 144)
(Business Overview, Products and Solutions Offered, Recent Developments, SWOT Analysis, and MnM View)*
     13.1 Introduction
     13.2 Key Players
             13.2.1 Samsung Electronics
                       Figure 48 Samsung Electronics: Company Snapshot
             13.2.2 LG Electronics
                       Figure 49 LG Electronics: Company Snapshot
             13.2.3 Sharp (Foxconn)
                       Figure 50 Sharp (Foxconn): Company Snapshot
             13.2.4 Leyard Optoelectronic (Planar)
                       Figure 51 Leyard Optoelectronic (Planar): Company Snapshot
             13.2.5 NEC Corp.
                       Figure 52 NEC Corp.: Company Snapshot
             13.2.6 Sony
                       Figure 53 Sony: Company Snapshot
             13.2.7 BARCO
                       Figure 54 BARCO: Company Snapshot
             13.2.8 Panasonic
                       Figure 55 Panasonic: Company Snapshot
             13.2.9 Shanghai Goodview Electronics
               13.2.10 AU Optronics
                       Figure 56 AU Optronics: Company Snapshot
     13.3 Other Players
             13.3.1 Scala
             13.3.2 E Ink Holdings
             13.3.3 BenQ Group.
             13.3.4 Intuiface
             13.3.5 DaKTronics (Adflow Networks)
             13.3.6 Christie Digital Systems
             13.3.7 Omnivex Corporation
             13.3.8 Deepsky Corporation
             13.3.9 Delta Electronics
             13.3.10 Exceptional 3D

*Details on Business Overview, Products and Solutions Offered, Recent Developments, SWOT Analysis, and MnM View Might Not be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 185)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Available Customization
     14.4 Related Reports
     14.5 Author Details

The study involved 4 major activities for estimating the size of the digital signage market. Exhaustive secondary research was done to collect information on the market, including its peer markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, press releases, investor presentations, and financial statements); trade, business, and professional associations; white papers, display-based marketing-related journals, certified publications, and articles from recognized authors; gold and silver standard websites; directories; and databases.

Secondary research has been conducted to obtain key information about the industry’s supply chain, market’s monetary chain, the total pool of key players, and market segmentation according to industry trends to the bottom-most level, geographic markets, and key developments from both market- and technology-oriented perspectives. The secondary data has been collected and analyzed to arrive at the overall market size, which has further been validated by primary research.

Primary Research

In the primary research process, various primary sources from the supply and demand sides have been interviewed to obtain the qualitative and quantitative information relevant to this report. Primary sources from the supply side include key industry participants, subject matter experts (SMEs), C-level executives of key companies, and consultants from various key companies and organizations operating in the digital signs market.

After the complete market engineering (including calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research has been conducted to verify and validate critical market numbers.

Primary research has also been conducted to identify segmentation types and key players, as well as analyze the competitive landscape, key market dynamics (drivers, restraints, opportunities, and challenges), and major growth strategies adopted by market players. During market engineering, both top-down and bottom-up approaches have been extensively used, along with several data triangulation methods, to estimate and forecast the market, including the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analyses have been performed during the complete market engineering process to list the key information/insights throughout the report.

Digital Signage Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the market engineering process, both top-down and bottom-up approaches, along with several data triangulation methods, have been used to estimate and validate the size of the overall market and other dependent submarkets listed in this report. Extensive qualitative and quantitative analyses have been performed during market engineering to list key information/insights.

Major players in the market have been identified through secondary research, and their market ranking have been determined through primary and secondary research. This involved studying the annual and financial reports of top market players, and interviews with industry experts (such as CEOs, vice presidents, directors, and marketing executives) for key insights—both quantitative and qualitative.

All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.

Data Triangulation

After arriving at the overall digital signage market size through the process explained above, the total market has been split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments, the market breakdown and data triangulation procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.

Study Objectives

  • To define and describe the market, in terms of value, by offering, product, application,  vertical, and Geography
  • To forecast the market, in terms of value, by region—North America, Europe,
    Asia Pacific (APAC), and Rest of the World (RoW)
  • To estimate and forecast the digital signage display market, in terms of volume, segmented on the basis of display technology
  • To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and challenges)
  • To identify the opportunities for various stakeholders such as digital signage manufacturers, component suppliers, and brand product manufacturers by identifying high-growth segments and emerging use cases of the market
  • To strategically analyze micromarkets with regard to individual growth trends, prospects, and contributions to the total market
  • To strategically profile key players and comprehensively analyze their market position in
    terms of ranking and core competencies, along with detailing competitive landscape for market leaders
  • To analyze strategic approaches such as product launches, acquisitions, contracts, agreements, and partnerships in the market

Available Customization

  • With the given market data, MarketsandMarkets offers customizations according to companies’ specific needs. The following customization options are available for the report.

    • Detailed analysis and profiling of additional market players (up to 5)
  • COVID-19

    Get in-depth analysis of the COVID-19 impact on the Digital Signage Market

    Benchmarking the rapid strategy shifts of the Top 100 companies in the Digital Signage Market

    Request For Special Pricing
    Report Code
    SE 2270
    Published ON
    Mar, 2019
    Choose License Type
    BUY NOW
    • SHARE
    X
    Request Customization
    Speak to Analyst
    Speak to Analyst
    OR FACE-TO-FACE MEETING
    PERSONALIZE THIS RESEARCH
    • Triangulate with your Own Data
    • Get Data as per your Format and Definition
    • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
    • Any level of Personalization
    REQUEST A FREE CUSTOMIZATION
    LET US HELP YOU!
    • What are the Known and Unknown Adjacencies Impacting the Digital Signage Market
    • What will your New Revenue Sources be?
    • Who will be your Top Customer; what will make them switch?
    • Defend your Market Share or Win Competitors
    • Get a Scorecard for Target Partners
    CUSTOMIZED WORKSHOP REQUEST
    ADJACENT MARKETS
    REQUEST BUNDLE REPORTS
    +1-888-600-6441
    • Call Us
    • +1-888-600-6441 (Corporate office hours)
    • +1-888-600-6441 (US/Can toll free)
    • +44-800-368-9399 (UK office hours)
    CONNECT WITH US
    ABOUT TRUST ONLINE
    ©2020 MarketsandMarkets Research Private Ltd. All rights reserved
    ...

    Digital Virtual Assistant - MarketsandMarkets

    Home