Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market

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Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market with COVID-19 Impact Analysis, by Component (Platform, Services, and Hardware), Location Type (Indoor and Outdoor), Application, Vertical and Region - Global Forecast to 2026

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Report Code: TC 2371 Nov, 2021, by marketsandmarkets.com

[255 Pages Report] The global Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market size is expected to grow USD 20.0 billion in 2021 to USD 48.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 19.4% during the forecast period.

Location-Based Service (LBS) and Real-Time Location Systems (RTLS) Market

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COVID-19 Impact on the Global Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market

The COVID-19 pandemic has majorly impacted transportation and logistics, manufacturing, and tourism and hospitality. The retail, education, and government verticals are slightly impacted. On the contrary, verticals such as healthcare and life sciences, energy, and utilities, are significantly adopting LBS and RTLS platforms and services. Hence, the impact of the factor is considered medium. There has been a significant increase in the availability of Bluetooth solutions targeting

COVID-19 responses as real-time location systems, smart buildings, and other IoT solution providers modified the existing products or created new products to help facilities reopen safely

Location-Based Service (LBS) and Real-Time Location Systems (RTLS) Market Dynamics

Driver: Increasing competitiveness in the RTLS market

RTLS is one of the most high-priced tracking technologies. However, the increased competition in the RTLS market has led to the development of cost-effective RTLS solutions by some players operational in the market. The market for RTLS technologies has witnessed steady growth in recent years, owing to the rising number of players entering this market who provide RTLS platforms equipped with innovative features for the customers. The rise in the number of startups and the increased accessibility to personalized solutions are the two major factors that have led to high competition in the RTLS market. Players operational in the RTLS market attempt to develop secure and advanced solutions to stay ahead in the competition. More than 150 players are involved in the RTLS market. Out of all the players, the top 5 players account for about 50% of the market share. These top companies majorly focus on healthcare, retail, and manufacturing industries and have introduced industry-specific solutions. The startups and smaller players in the market offer customized solutions and are expanding their customer base in industries, such as livestock, agriculture, education, sports, and aerospace & defense. These strategies adopted by the startups help them achieve higher growth and increase their market share. Thus, the high competition in the RTLS market has led to RTLS companies offering application-specific customized products at affordable rates to their customers.

Restraint: Concerns regarding data security and privacy inhibit adoption of RTLS

Real-time location tracking systems are transforming various industries where the efficient utilization of resources is critical. RTLS provides the locations of individuals at any time, and it also offers the visibility required to keep people safe. For example, data security and privacy are among the most important issues in various industries, particularly in the healthcare domain. The menace of cyberattacks in the healthcare industry has never been more prevalent and is a major issue for organizations looking to deploy RTLS solutions in the domain. The personal medical and health data of the patient can be unveiled outside of Health Insurance Portability and Accountability Act (HIPAA) protection by several sources while undertaking routine healthcare events such as credit card payments for physician visit co-pays and over-the-counter medications, and visits to alternative medical practitioners. With the expansion of the digital world, public concern regarding privacy is increasing. Union members in diverse industries complain that an RTLS solution can be used to monitor break time and working hours of employees unfairly, and employees are worried about the loss of their freedom.

Opportunity: BLE and UWB for indoor proximity services

At present, BLE and UWB are used for indoor proximity services, as they have high precision and high battery life. BLE is presently used in applications where short time (three to six seconds) delay can be tolerated. Generally, BLE tags are easy to install, available at a low cost, offer moderate precision (around eight meters), and are extremely portable. These tags are also compatible with smartphones and have a range of approximately 75 meters with a battery life of three to five years.

Indoor proximity services can be used in indoor operations that do not require extreme precision. On the other hand, UWB is more accurate (up to 30 centimeters) compared to BLE and is used in indoor operations that need extreme precision. However, UWB can track only a small number of assets. UWB has high accuracy, even with interference, and low latency (measurements can be made up to 100 times per second). Its infrastructure is expensive and requires additional government certifications to be implemented. With a range of up to 150 meters, its battery can last up to 2 weeks and is rechargeable.

Challenge: Use of 5G for LBS

5G network works on mainly three bands: low-band, mid-band, and high-band spectrum. The low-band spectrum can also be described as a sub 1GHz spectrum. It is primarily the spectrum band used by carriers and quickly becomes depleted. The mid-band spectrum provides faster coverage and lower latency than a low band. However, a mid-band spectrum fails to penetrate buildings compared to a low-band spectrum. The high-band spectrum is often referred to as mmWave. The high-band spectrum can offer peak speeds up to 10Gbps and has low latency. 5G requires small cells for deployment, as they help in making a connection between users and the 5G transceiver tower. In the near future, 5G networks are expected to provide accurate positioning of devices, due to large antenna arrays and wide bandwidths. These would have highly accurate Direction-of-Arrival (DOA) and Time-of-Arrival (TOA) estimation, especially in Line of Sight (LOS) conditions. Hence, this would enable the deployment of various LBS and RTLS applications. Governments across the globe are actively supporting the development of the 5G technology. The underlying measures include increased regulatory certainty through the Unified License scheme and the timely availability of the 5G spectrum. This will enable service providers to have access to a suite of value-added LBS applications, including geo-location messages, emergency alerting, and asset tracking.

By Component, the Services segment to have a higher growth during the forecast period

The services offered by LBS and RTLS platform can be segmented into deployment and integration, application support and maintenance, and consulting and training. These services are essential for the successful functioning of LBS and RTLS. The general cost of installation of LBS systems depends on the complexity of the application and the type of technology used. This cost comprises hardware, software, middleware, and services costs.

Services play an important role in the overall LBS and RTLS implementation process, especially for RTLS. Knowing the installation and maintenance details before deploying RTLS is very crucial for determining the exact time and cost investments required to install a platform. For instance, some RTLS installations may take months and can affect staff productivity in environments, such as hospitals, by obstructing the performance of existing systems. On the other hand, some solutions such as Wi-Fi-based RTLS can be integrated with the existing wireless network infrastructure of the facility and therefore require a shorter installation time. Other than installation and maintenance services, professional services, such as consulting, RoI analysis, and site inspection, are also included in the services segment.

By Location Type, the Outdoor segment to dominate the market during the forecast period

Outdoor positioning locates data, assets, or people in an open area using GPS, satellites, IR-based remote sensing, and other positioning technologies, along with style mapping, which supports navigation services. Outdoor positioning is used to trace long-distance objects or people from any location. Major outdoor positioning technologies include GNSS, cellular networks, and wireless networks. The most popular GNSS deployed on mobile devices is the GPS. Many positioning techniques and methods have been developed based on high-accuracy GPS chips, differential GPS, and assisted-GPS.

APAC to grow at the highest CAGR during the forecast period

The APAC LBS and RTLS market is projected to witness significant growth opportunities in the next five years. The existence of a large population, developing technologies, and high economic growth in countries, such as China, India, Australia, Japan, Singapore, and Hong Kong are the major contributing factors for the growth of the LBS and RTLS market in the region.

Dominos, Facebook, Willis RE, and the Australian Federal Government are some of the major players that use the enterprise location intelligence platform provided by Pitney Bowes. Pitney Bowes is a global shipping and mailing company, which provides technology, logistics, and financial services worldwide.

In rapidly growing economies, such as China and India, the growing demand to improve supply chain operations and the efforts by governments in these countries to standardize LBS and RTLS technologies, are some of the drivers for the growth of the market.

Location-Based Service (LBS) and Real-Time Location Systems (RTLS) Market by Region

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Key Market Players

The report includes the study of key players offering Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market. It profiles major vendors in the Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market. The major vendors in the Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market include AiRISTA Flow (US), Apple (US), Aruba Networks (US), CenTrak (US), Cisco (US), Ericsson (US), ESRI (US), GE Healthcare (US), Google (US), HERE (Netherlands), IBM (US), KDDI (Japan), Leantegra (US), Microsoft (US), Navigine (US), NTT Docomo (Japan), Oracle (US), Qualcomm (US), Quuppa (Finland), Sewio Republic (Czech Republic), Spime (US), Stanley Healthcare (US), Teldio (Canada), TomTom (Netherlands), Ubisense (UK), Zebra Technologies (UK). These players have adopted various strategies to grow in the global offering Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market. The study includes an in-depth competitive analysis of these key players in the offering Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market with their company profiles, recent developments, and key market strategies.

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Scope of the Report

Report Metrics

Details

Market size available for years

2017-2026

Base year considered

2020

Forecast period

2021-2026

Forecast units

Value (USD Million)

Segments covered

By Component, Location Type, By Application, By Vertical, and Region

Regions covered

North America, Europe, APAC, RoW

Companies covered

AiRISTA Flow (US), Apple (US), Aruba Networks (US), CenTrak (US), Cisco (US), Ericsson (US), ESRI (US), GE Healthcare (US), Google (US), HERE (Netherlands), IBM (US), KDDI (Japan), Leantegra (US), Microsoft (US), Navigine (US), NTT Docomo (Japan), Oracle (US), Qualcomm (US), Quuppa (Finland), Sewio Republic (Czech Republic), Spime (US), Stanley Healthcare (US), Teldio (Canada), TomTom (Netherlands), Ubisense (UK), Zebra Technologies (UK).

This research report categorizes the Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market to forecast revenues and analyze trends in each of the following subsegments:

By Component:

  • Platforms
  • Hardware
  • Services
    • Professional Services
    • Managed Services

By Location Type:

  • Outdoor
  • Indoor

By Application:

  • Tracking and Navigation
  • Marketing and Advertisement
  • Location-based Social Networks
  • Location-based Health Monitoring
  • Others

By Vertical:

  • Transportation and Logistics
  • Retail
  • Government
  • Manufacturing
  • Tourism and Hospitality
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Other Verticals

By Region:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • APAC
    • China
    • Japan
    • Rest of APAC
  • RoW
    • Middle East
    • Africa
    • Latin America

Recent Developments:

  • In September 2021, BT and Oracle partnered to optimize its network resources and bring new 5G offerings to market faster. The solution will enable BT to quickly and seamlessly test and implement 5G services.
  • In July 2021, TomTom Virtual Horizon is designed for automated and non-automated vehicles, with and without embedded navigation. It provides a seamless connection between digital maps and ADAS functionality.
  • In July 2021, IBM and Atos collaborated and built a secured infrastructure for the Dutch Ministry of Defence. This infrastructure provides advanced technologies, infrastructure services, and safeguards its It system, among others.
  • In April 2021, Google announced the launch of community mobility reports in an effort to track the spread of COVID-19. This report determines movement trends over time by geography, across categories of places.
  • In February 2021, Cisco launched Multiscreen-as-a-Service (MaaS) Location Based Services (LBS) app. MaaS LBS software offer multiple features, such as Indoor Routing and Navigation, Off-Route Notifications, and Location Sharing.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 25)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
                    FIGURE 3 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
           TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 35)
    2.1 RESEARCH DATA
           FIGURE 6 GLOBAL LBS AND RTLS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakdown of primary profiles
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
           2.3.1 TOP-DOWN APPROACH
                    FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (DEMAND SIDE): SHARE OF LBS AND RTLS THROUGH THE OVERALL HARDWARE, APPLICATIONS, AND SERVICES
           2.3.2 BOTTOM-UP APPROACH
                    FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE LBS AND RTLS MARKET
                    FIGURE 9 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH - SUPPLY-SIDE ANALYSIS (2/2)
    2.4 MARKET FORECAST
           TABLE 2 FACTOR ANALYSIS
    2.5 ASSUMPTIONS FOR THE STUDY
           TABLE 3 ASSUMPTIONS FOR THE STUDY
    2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 45)
    FIGURE 10 LBS AND RTLS MARKET SIZE, 2019–2026 (USD MILLION)
    FIGURE 11 FASTEST-GROWING SEGMENTS IN THE MARKET DURING 2021–2026
    FIGURE 12 MARKET: REGIONAL SCENARIO

4 PREMIUM INSIGHTS (Page No. - 49)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE GLOBAL LBS AND RTLS MARKET
           FIGURE 13 PROLIFERATION OF SMARTPHONES AND SUBSEQUENT LOCATION-BASED APPS DRIVING THE GLOBAL MARKET
    4.2 MARKET SHARE, BY LOCATION TYPE
           FIGURE 14 THE OUTDOOR SEGMENT EXPECTED TO HOLD A HIGHER MARKET SHARE IN 2021
    4.3 MARKET SHARE, BY APPLICATION
           FIGURE 15 THE TRACKING AND NAVIGATION SEGMENT TO LEAD THE MARKET DURING 2021–2026
    4.4 MARKET SHARE, BY VERTICAL
           FIGURE 16 THE TRANSPORTATION AND LOGISTICS SEGMENT TO LEAD THE MARKET DURING 2021 AND 2026
    4.5 MARKET: MARKET INVESTMENT SCENARIO (2021-2026)
           FIGURE 17 ASIA PACIFIC CONSIDERED AS THE KEY MARKET FOR INVESTMENT DURING 2021–2026

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 52)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LBS AND RTLS MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Increasing competitiveness in the RTLS market
                    5.2.1.2 Growing demand for LBS and RTLS for industry-specific applications
                    5.2.1.3 Proliferation of social media, smartphones, and location-based applications among consumers
                    5.2.1.4 Growing demand for geomarketing
                    5.2.1.5 Emergence of ride-haling services
                    5.2.1.6 Various applications of geospatial data driving the LBS and RTLS market growth
           5.2.2 RESTRAINTS
                    5.2.2.1 Concerns regarding data security and privacy inhibit adoption of RTLS
                    5.2.2.2 High cost of installation and maintenance restricts RTLS market growth
                    5.2.2.3 Unsatisfactory results and negative feedback from RTLS end users
           5.2.3 OPPORTUNITIES
                    5.2.3.1 BLE and UWB for indoor proximity services
                    5.2.3.2 Use of 5G for LBS
                    5.2.3.3 Opportunities and applications in industry 4.0
           5.2.4 CHALLENGES
                    5.2.4.1 System irreconcilability and lack of unvarying standardization
                    5.2.4.2 Privacy and security concerns
                    5.2.4.3 Designing LBS and RTLS solutions to fulfill diverse needs of customers
    5.3 COVID-19 PANDEMIC-DRIVEN MARKET DYNAMICS AND FACTOR ANALYSIS
           5.3.1 DRIVERS AND OPPORTUNITIES
           5.3.2 RESTRAINTS AND CHALLENGES
    5.4 CASE STUDY ANALYSIS
           5.4.1 USE CASE 1: NAVIGINE
           5.4.2 USE CASE 2: TOMTOM
           5.4.3 USE CASE 3: MICROSOFT
           5.4.4 USE CASE 4: GOOGLE
           5.4.5 USE CASE 5: AIRISTA FLOW
    5.5 REGULATORY IMPACT
    5.6 ECOSYSTEM
           TABLE 4 LBS AND RTLS MARKET: ECOSYSTEM
    5.7 VALUE CHAIN ANALYSIS
           FIGURE 19 MARKET: VALUE CHAIN ANALYSIS
    5.8 PRICING ANALYSIS
           TABLE 5 PRICING ANALYSIS
    5.9 PATENT ANALYSIS
           FIGURE 20 TOP OWNERS OF LBS PATENTS, BY DOCUMENT COUNT
           FIGURE 21 TOP OWNERS OF RTLS PATENTS, BY DOCUMENT COUNT
           FIGURE 22 NUMBER OF LBS PATENT DOCUMENTS, BY YEAR
           FIGURE 23 NUMBER OF RTLS PATENT DOCUMENTS, BY YEAR0
    5.10 TECHNOLOGY TRENDS
           5.10.1 INTRODUCTION
           5.10.2 SATELLITE, MICROWAVE, AND INFRARED REMOTE SENSING
           5.10.3 OTDOA AND E-OTD
           5.10.4 RFID AND NFC
           5.10.5 CONTEXT-AWARE TECHNOLOGIES
           5.10.6 WI-FI/WLAN, UWB, BT/BLE, BEACONS, AND A-GPS
           5.10.7 OTHERS
    5.11 TRENDS/DISRUPTIONS IMPACTING BUYERS
    5.12 PORTER’S FIVE FORCES ANALYSIS
                    TABLE 6 LBS AND RTLS MARKET PORTER’S FIVE FORCES MODEL
           5.12.1 THREAT OF NEW ENTRANTS
           5.12.2 THREAT OF SUBSTITUTES
           5.12.3 BARGAINING POWER OF BUYERS
           5.12.4 BARGAINING POWER OF SUPPLIERS
           5.12.5 COMPETITION RIVALRY

6 LBS AND RTLS MARKET, BY COMPONENT (Page No. - 73)
    6.1 INTRODUCTION
           FIGURE 24 THE SERVICES SEGMENT TO GROW AT THE HIGHEST RATE IN THE MARKET DURING THE FORECAST PERIOD
           6.1.1 MARKET DRIVERS
           6.1.2 IMPACT OF COVID-19 ON THE MARKET
                    TABLE 7 MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                    TABLE 8 MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
    6.2 PLATFORM
           TABLE 9 PLATFORM: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 10 PLATFORM: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.3 SERVICES
           TABLE 11 SERVICES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 12 SERVICES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
           TABLE 13 SERVICES: MARKET SIZE, 2016–2020 (USD MILLION)
           TABLE 14 SERVICES: LBS AND RTLS MARKET SIZE, 2021–2026 (USD MILLION)
           6.3.1 DEPLOYMENT AND INTEGRATION
                    TABLE 15 SERVICES: DEPLOYMENT AND INTEGRATION MARKET SIZE BY REGION, 2016–2020 (USD MILLION)
                    TABLE 16 SERVICES: DEPLOYMENT AND INTEGRATION MARKET SIZE BY REGION, 2021–2026 (USD MILLION)
           6.3.2 APPLICATION SUPPORT AND MAINTENANCE
                    TABLE 17 SERVICES: APPLICATION SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 18 SERVICES APPLICATION SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
           6.3.3 CONSULTING AND TRAINING
                    TABLE 19 SERVICES: CONSULTING AND ADVISORY SERVICES MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 20 SERVICES: CONSULTING AND ADVISORY SERVICES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.4 HARDWARE
           TABLE 21 HARDWARE: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 22 HARDWARE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

7 LBS AND RTLS MARKET, BY LOCATION TYPE (Page No. - 83)
    7.1 INTRODUCTION
           FIGURE 25 THE INDOOR SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           7.1.1 MARKET DRIVERS
           7.1.2 IMPACT OF COVID-19 ON THE MARKET
                    TABLE 23 MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                    TABLE 24 MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
    7.2 OUTDOOR
           TABLE 25 OUTDOOR: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 26 OUTDOOR: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    7.3 INDOOR
           TABLE 27 INDOOR: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 28 INDOOR: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

8 LBS AND RTLS MARKET, BY APPLICATION (Page No. - 88)
    8.1 INTRODUCTION
           FIGURE 26 THE LOCATION-BASED HEALTH MONITORING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
           8.1.1 MARKET DRIVERS
           8.1.2 IMPACT OF COVID-19 ON THE MARKET
                    TABLE 29 MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                    TABLE 30 MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
    8.2 TRACKING AND NAVIGATION
           TABLE 31 TRACKING AND NAVIGATION: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 32 TRACKING AND NAVIGATION: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    8.3 MARKETING AND ADVERTISING
           TABLE 33 MARKETING AND ADVERTISING: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 34 MARKETING AND ADVERTING: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    8.4 LOCATION-BASED SOCIAL NETWORKS
           TABLE 35 LOCATION-BASED SOCIAL NETWORKS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 36 LOCATION-BASED SOCIAL NETWORKS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    8.5 LOCATION-BASED HEALTH MONITORING
           TABLE 37 LOCATION-BASED HEALTH MONITORING: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 38 LOCATION-BASED HEALTH MONITORING: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    8.6 OTHERS
           TABLE 39 OTHERS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 40 OTHERS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

9 LBS AND RTLS MARKET, BY VERTICAL (Page No. - 96)
    9.1 INTRODUCTION
           FIGURE 27 THE HEALTH AND LIFE SCIENCES VERTICAL TO GROW AT THE HIGHEST CAGR FROM 2021 TO 2026
           9.1.1 MARKET DRIVERS
           9.1.2 IMPACT OF COVID-19 ON THE MARKET
                    TABLE 41 MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                    TABLE 42 MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
    9.2 TRANSPORTATION AND LOGISTICS
           TABLE 43 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 44 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.3 RETAIL
           TABLE 45 RETAIL:MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 46 RETAIL: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.4 GOVERNMENT
           TABLE 47 GOVERNMENT: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 48 GOVERNMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.5 MANUFACTURING
           TABLE 49 MANUFACTURING: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 50 MANUFACTURING: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.6 TOURISM AND HOSPITALITY
           TABLE 51 TOURISM AND HOSPITALITY: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 52 TOURISM AND HOSPITALITY: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.7 HEALTHCARE AND LIFE SCIENCES
           TABLE 53 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 54 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.8 MEDIA AND ENTERTAINMENT
           TABLE 55 MEDIA AND ENTERTAINMENT: LBS AND RTLS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 56 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.9 OTHERS
           TABLE 57 OTHER VERTICALS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 58 OTHER VERTICALS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

10 LBS AND RTLS MARKET, BY REGION (Page No. - 111)
     10.1 INTRODUCTION
               FIGURE 28 NORTH AMERICA TO LEAD THE MARKET DURING 2021–2026
               FIGURE 29 ASIA PACIFIC TO REGISTER THE HIGHEST CAGR SIZE DURING THE FORECAST PERIOD
               TABLE 59 MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 60 MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.2 NORTH AMERICA
             10.2.1 NORTH AMERICA: MARKET DRIVERS
             10.2.2 NORTH AMERICA: IMPACT OF COVID-19 ON THE MARKET
                       FIGURE 30 NORTH AMERICA: LBS AND RTLS MARKET SNAPSHOT
                       TABLE 61 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 62 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 63 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 64 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 65 NORTH AMERICA: MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                       TABLE 66 NORTH AMERICA: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 67 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 68 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 69 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 70 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 71 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                       TABLE 72 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             10.2.3 UNITED STATES
                       TABLE 73 UNITED STATES: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 74 UNITED STATES: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 75 UNITED STATES: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 76 UNITED STATES: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 77 UNITED STATES: MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                       TABLE 78 UNITED STATES: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 79 UNITED STATES: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 80 UNITED STATES: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 81 UNITED STATES: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 82 UNITED STATES: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             10.2.4 CANADA
                       TABLE 83 CANADA: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 84 CANADA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 85 CANADA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 86 CANADA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 87 CANADA: MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                       TABLE 88 CANADA: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 89 CANADA: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 90 CANADA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 91 CANADA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 92 CANADA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
     10.3 EUROPE
             10.3.1 EUROPE: MARKET DRIVERS
             10.3.2 EUROPE: IMPACT OF COVID-19 ON THE MARKET
                       TABLE 93 EUROPE: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 94 EUROPE: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 95 EUROPE: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 96 EUROPE: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 97 EUROPE: MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                       TABLE 98 EUROPE: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 99 EUROPE: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 100 EUROPE: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 101 EUROPE: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 102 EUROPE: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 103 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                       TABLE 104 EUROPE: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             10.3.3 UNITED KINGDOM
                       TABLE 105 UNITED KINGDOM: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 106 UNITED KINGDOM: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 107 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 108 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 109 UNITED KINGDOM: MARKET SIZE, BY LOCATION TYPE,  2016–2020 (USD MILLION)
                       TABLE 110 UNITED KINGDOM: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 111 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 112 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 113 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 114 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             10.3.4 GERMANY
                       TABLE 115 GERMANY: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 116 GERMANY: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 117 GERMANY: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 118 GERMANY: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 119 GERMANY: MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                       TABLE 120 GERMANY: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 121 GERMANY: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 122 GERMANY: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 123 GERMANY: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 124 GERMANY: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             10.3.5 REST OF EUROPE
     10.4 ASIA PACIFIC
             10.4.1 ASIA PACIFIC: MARKET DRIVERS
             10.4.2 ASIA PACIFIC: IMPACT OF COVID-19 ON THE MARKET
                       FIGURE 31 ASIA PACIFIC: LBS AND RTLS MARKET SNAPSHOT
                       TABLE 125 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 126 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 127 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 128 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 129 ASIA PACIFIC: MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                       TABLE 130 ASIA PACIFIC: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 131 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 132 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 133 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 134 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 135 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                       TABLE 136 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             10.4.3 CHINA
                       TABLE 137 CHINA: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 138 CHINA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 139 CHINA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 140 CHINA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 141 CHINA: MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                       TABLE 142 CHINA: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 143 CHINA: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 144 CHINA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 145 CHINA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 146 CHINA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             10.4.4 JAPAN
                       TABLE 147 JAPAN: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 148 JAPAN: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 149 JAPAN: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 150 JAPAN: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 151 JAPAN: MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                       TABLE 152 JAPAN: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 153 JAPAN: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 154 JAPAN: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 155 JAPAN: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 156 JAPAN: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             10.4.5 REST OF ASIA PACIFIC
     10.5 REST OF THE WORLD
             10.5.1 REST OF THE WORLD: MARKET DRIVERS
             10.5.2 REST OF THE WORLD: IMPACT OF COVID-19 ON THE MARKET
                       TABLE 157 REST OF THE WORLD: LBS AND RTLS MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 158 REST OF THE WORLD: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 159 REST OF THE WORLD: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 160 REST OF THE WORLD: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 161 REST OF THE WORLD: MARKET SIZE, BY LOCATION TYPE, 2016–2020 (USD MILLION)
                       TABLE 162 REST OF THE WORLD: MARKET SIZE, BY LOCATION TYPE, 2021–2026 (USD MILLION)
                       TABLE 163 REST OF THE WORLD: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                       TABLE 164 REST OF THE WORLD: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       TABLE 165 REST OF THE WORLD: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 166 REST OF THE WORLD: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 167 REST OF THE WORLD: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                       TABLE 168 REST OF THE WORLD: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
             10.5.3 MIDDLE EAST
             10.5.4 AFRICA
             10.5.5 LATIN AMERICA

11 COMPETITIVE LANDSCAPE (Page No. - 157)
     11.1 OVERVIEW
     11.2 MARKET STRUCTURE
               TABLE 169 LBS AND RTLS MARKET: DEGREE OF COMPETITION
     11.3 HISTORICAL REVENUE ANALYSIS
               FIGURE 32 REVENUE ANALYSIS OF TOP MARKET PLAYERS, 2016-2020
     11.4 MARKET EVALUATION FRAMEWORK
               FIGURE 33 MARKET EVALUATION FRAMEWORK: EXPANSIONS AND CONSOLIDATIONS IN THE MARKET BETWEEN 2018 AND 2021
     11.5 REVENUE ANALYSIS OF LEADING PLAYERS
               FIGURE 34 MARKET: REVENUE ANALYSIS
     11.6 RANKING OF KEY PLAYERS
               FIGURE 35 RANKING OF KEY MARKET PLAYERS
               FIGURE 36 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE LOCATION-BASED SERVICES (LBS) AND REAL-TIME LOCATION SYSTEMS (RTLS) MARKET DURING 2019–2021
     11.7 COMPANY EVALUATION QUADRANT
             11.7.1 STAR
             11.7.2 EMERGING LEADER
             11.7.3 PERVASIVE
             11.7.4 PARTICIPANT
                       FIGURE 37 GLOBAL LBS AND RTLS MARKET: COMPANY EVALUATION QUADRANT, 2021
     11.8 COMPETITIVE BENCHMARKING
               TABLE 170 COMPANY FOOTPRINT ANALYSIS OF KEY PLAYERS IN THE MARKET
               FIGURE 38 INDUSTRY FOOTPRINT ANALYSIS OF KEY PLAYERS IN THE MARKET
               TABLE 171 REGION FOOTPRINT ANALYSIS OF KEY PLAYERS IN THE MARKET
     11.9 COMPETITIVE SCENARIO
             11.9.1 NEW SERVICE/PRODUCT LAUNCHES
                       TABLE 172 NEW SERVICE/PRODUCT LAUNCHES, 2019–2021
             11.9.2 DEALS
                       TABLE 173 DEALS, 2019–2021
             11.9.3 OTHER
                       TABLE 174 OTHER, 2019–2021
     11.10 STARTUP/SME EVALUATION QUADRANT
               11.10.1 PROGRESSIVE COMPANIES
               11.10.2 RESPONSIVE COMPANIES
               11.10.3 DYNAMIC COMPANIES
               11.10.4 STARTING BLOCKS
                                   FIGURE 39 LBS AND RTLSMARKET (GLOBAL), STARTUP/SME EVALUATION QUADRANT

12 COMPANY PROFILES (Page No. - 170)
(Business overview, Products offered, Recent developments, Response to COVID-19 & MnM View)*
     12.1 KEY PLAYERS
             12.1.1 CISCO
                       TABLE 175 CISCO: BUSINESS OVERVIEW
                       FIGURE 40 CISCO: COMPANY SNAPSHOT
                       TABLE 176 CISCO: SOLUTIONS OFFERED
                       TABLE 177 CISCO: PRODUCTS LAUNCHES
                       TABLE 178 CISCO: DEALS
             12.1.2 GOOGLE
                       TABLE 179 GOOGLE: BUSINESS OVERVIEW
                       FIGURE 41 GOOGLE: COMPANY SNAPSHOT
                       TABLE 180 GOOGLE: SOLUTIONS OFFERED
                       TABLE 181 GOOGLE: PRODUCTS LAUNCHES
                       TABLE 182 GOOGLE: OTHER
             12.1.3 IBM
                       TABLE 183 IBM: BUSINESS OVERVIEW
                       FIGURE 42 IBM: COMPANY SNAPSHOT
                       TABLE 184 IBM: SOLUTIONS OFFERED
                       TABLE 185 IBM: DEALS
             12.1.4 MICROSOFT
                       TABLE 186 MICROSOFT: BUSINESS OVERVIEW
                       FIGURE 43 MICROSOFT: COMPANY SNAPSHOT
                       TABLE 187 MICROSOFT: SOLUTIONS OFFERED
                       TABLE 188 MICROSOFT: DEALS
             12.1.5 ORACLE
                       TABLE 189 ORACLE: BUSINESS OVERVIEW
                       FIGURE 44 ORACLE: COMPANY SNAPSHOT
                       TABLE 190 ORACLE: SOLUTIONS OFFERED
                       TABLE 191 ORACLE: DEALS
             12.1.6 ERICSSON
                       TABLE 192 ERICSSON: BUSINESS OVERVIEW
                       FIGURE 45 ERICSSON: COMPANY SNAPSHOT
                       TABLE 193 ERICSSON: SOLUTIONS OFFERED
                       TABLE 194 ERICSSON: DEALS
                       TABLE 195 ERICSSON: OTHER
             12.1.7 QUALCOMM
                       TABLE 196 QUALCOMM: BUSINESS OVERVIEW
                       FIGURE 46 QUALCOMM: COMPANY SNAPSHOT
                       TABLE 197 QUALCOMM: SOLUTIONS OFFERED
                       TABLE 198 QUALCOMM: PRODUCTS LAUNCHES
                       TABLE 199 QUALCOMM: DEALS
                       TABLE 200 QUALCOMM: OTHER
             12.1.8 TOMTOM
                       TABLE 201 TOMTOM: BUSINESS OVERVIEW
                       FIGURE 47 TOMTOM: COMPANY SNAPSHOT
                       TABLE 202 TOMTOM: SOLUTIONS OFFERED
                       TABLE 203 TOMTOM: PRODUCTS LAUNCHES
                       TABLE 204 TOMTOM: DEALS
             12.1.9 ESRI
                       TABLE 205 ESRI: BUSINESS OVERVIEW
                       TABLE 206 ESRI: SOLUTIONS OFFERED
                       TABLE 207 ESRI: PRODUCTS LAUNCHES
                       TABLE 208 ESRI: DEALS
                       TABLE 209 ESRI: OTHER
             12.1.10 ZEBRA TECHNOLOGIES
                       TABLE 210 ZEBRA TECHNOLOGIES: BUSINESS OVERVIEW
                       FIGURE 48 ZEBRA TECHNOLOGIES: COMPANY SNAPSHOT
                       TABLE 211 ZEBRA TECHNOLOGIES: SOLUTIONS OFFERED
                       TABLE 212 ZEBRA TECHNOLOGIES: OTHER
*Details on Business overview, Products offered, Recent developments, Response to COVID-19 & MnM View might not be captured in case of unlisted companies.
     12.2 OTHER PLAYERS
             12.2.1 TELDIO
             12.2.2 HERE
             12.2.3 UBISENSE
             12.2.4 APPLE
             12.2.5 STANLEY HEALTHCARE
             12.2.6 GE HEALTHCARE
             12.2.7 CENTRAK
             12.2.8 SPIME(TRIMBLE)
             12.2.9 ARUBA NETWORKS
             12.2.10 KDDI
             12.2.11 NTT DOCOMO
             12.2.12 AIRISTA FLOW
             12.2.13 LEANTEGRA
             12.2.14 SEWIO NETWORKS
             12.2.15 QUUPPA
             12.2.16 NAVIGINE

13 ADJACENT MARKETS (Page No. - 212)
     13.1 INTRODUCTION TO ADJACENT MARKETS
               TABLE 213 ADJACENT MARKETS AND FORECASTS
     13.2 LIMITATIONS
     13.3 REAL-TIME LOCATION SYSTEMS (RTLS) MARKET
               TABLE 214 RTLS MARKET FOR HARDWARE, BY TECHNOLOGY, 2017–2019 (USD MILLION)
               TABLE 215 RTLS MARKET FOR HARDWARE, BY TECHNOLOGY, 2020–2025 (USD MILLION)
               TABLE 216 RTLS MARKET FOR HARDWARE, BY TYPE, 2017–2019 (USD MILLION)
               TABLE 217 RTLS MARKET FOR HARDWARE, BY TYPE, 2020–2025 (USD MILLION)
               TABLE 218 RTLS MARKET FOR TAGS/BADGES, BY TECHNOLOGY, 2017–2019 (MILLION UNITS)
               TABLE 219 RTLS MARKET FOR TAGS/BADGES, BY TECHNOLOGY, 2020–2025 (MILLION UNITS)
               TABLE 220 RTLS MARKET FOR SOFTWARE, BY TECHNOLOGY, 2017–2019 (USD MILLION)
               TABLE 221 RTLS MARKET FOR SOFTWARE, BY TECHNOLOGY, 2020–2025 (USD MILLION)
               TABLE 222 RTLS MARKET FOR SERVICES, BY TECHNOLOGY, 2017–2019 (USD MILLION)
               TABLE 223 RTLS MARKET FOR SERVICES, BY TECHNOLOGY, 2020–2025 (USD MILLION)
               TABLE 224 RTLS MARKET FOR SERVICES, BY TYPE, 2017–2019 (USD MILLION)
               TABLE 225 RTLS MARKET FOR SERVICES, BY TYPE, 2020–2025 (USD MILLION)
               TABLE 226 RTLS MARKET, BY TECHNOLOGY, 2017–2019 (USD MILLION)
               TABLE 227 RTLS MARKET, BY TECHNOLOGY, 2020–2025 (USD MILLION)
               TABLE 228 RTLS MARKET FOR RFID TECHNOLOGY, BY OFFERING, 2017–2019 (USD MILLION)
               TABLE 229 RTLS MARKET FOR RFID TECHNOLOGY, BY OFFERING, 2020–2025 (USD MILLION)
               TABLE 230 RTLS MARKET FOR RFID TECHNOLOGY, BY VERTICAL, 2017–2019 (USD MILLION)
               TABLE 231 RTLS MARKET FOR RFID TECHNOLOGY, BY VERTICAL, 2020–2025 (USD MILLION)
               TABLE 232 RTLS MARKET FOR RFID TECHNOLOGY, BY REGION, 2017–2019 (USD MILLION)
               TABLE 233 RTLS MARKET FOR RFID TECHNOLOGY, BY REGION, 2020–2025 (USD MILLION)
               TABLE 234 RTLS MARKET FOR WI-FI TECHNOLOGY, BY OFFERING, 2017–2019 (USD MILLION)
               TABLE 235 RTLS MARKET FOR WI-FI TECHNOLOGY, BY OFFERING, 2020–2025 (USD MILLION)
               TABLE 236 RTLS MARKET FOR WI-FI TECHNOLOGY, BY VERTICAL, 2017–2019 (USD MILLION)
               TABLE 237 RTLS MARKET FOR WI-FI TECHNOLOGY, BY VERTICAL, 2020–2025 (USD MILLION)
               TABLE 238 RTLS MARKET FOR WI-FI TECHNOLOGY, BY REGION, 2017–2019 (USD MILLION)
               TABLE 239 RTLS MARKET FOR WI-FI TECHNOLOGY, BY REGION, 2020–2025 (USD MILLION)
               TABLE 240 RTLS MARKET FOR UWB TECHNOLOGY, BY OFFERING, 2017–2019 (USD MILLION)
               TABLE 241 RTLS MARKET FOR UWB TECHNOLOGY, BY OFFERING, 2020–2025 (USD MILLION)
               TABLE 242 RTLS MARKET FOR UWB TECHNOLOGY, BY VERTICAL, 2017–2019 (USD MILLION)
               TABLE 243 RTLS MARKET FOR UWB TECHNOLOGY, BY VERTICAL, 2020–2025 (USD MILLION)
               TABLE 244 RTLS MARKET FOR UWB TECHNOLOGY, BY REGION, 2017–2019 (USD MILLION)
               TABLE 245 RTLS MARKET FOR UWB TECHNOLOGY, BY REGION, 2020–2025 (USD MILLION)
               TABLE 246 RTLS MARKET FOR BLE TECHNOLOGY, BY OFFERING, 2017–2019 (USD MILLION)
               TABLE 247 RTLS MARKET FOR BLE TECHNOLOGY, BY OFFERING, 2020–2025 (USD MILLION)
               TABLE 248 RTLS MARKET FOR BLE TECHNOLOGY, BY VERTICAL, 2017–2019 (USD MILLION)
               TABLE 249 RTLS MARKET FOR BLE TECHNOLOGY, BY VERTICAL, 2020–2025 (USD MILLION)
               TABLE 250 RTLS MARKET FOR BLE TECHNOLOGY, BY REGION, 2017–2019 (USD MILLION)
               TABLE 251 RTLS MARKET FOR BLE TECHNOLOGY, BY REGION, 2020–2025 (USD MILLION)
               TABLE 252 RTLS MARKET FOR INFRARED (IR) TECHNOLOGY, BY OFFERING, 2017–2019 (USD MILLION)
               TABLE 253 RTLS MARKET FOR INFRARED (IR) TECHNOLOGY, BY OFFERING, 2020–2025 (USD MILLION)
               TABLE 254 RTLS MARKET FOR INFRARED (IR) TECHNOLOGY, BY VERTICAL, 2017–2019 (USD MILLION)
               TABLE 255 RTLS MARKET FOR INFRARED (IR) TECHNOLOGY, BY VERTICAL, 2020–2025 (USD MILLION)
               TABLE 256 RTLS MARKET FOR INFRARED (IR) TECHNOLOGY, BY REGION, 2017–2019 (USD MILLION)
               TABLE 257 RTLS MARKET FOR INFRARED (IR) TECHNOLOGY, BY REGION, 2020–2025 (USD MILLION)
               TABLE 258 RTLS MARKET FOR ULTRASOUND TECHNOLOGY, BY OFFERING, 2017–2019 (USD MILLION)
               TABLE 259 RTLS MARKET FOR ULTRASOUND TECHNOLOGY, BY OFFERING, 2020–2025 (USD MILLION)
               TABLE 260 RTLS MARKET FOR ULTRASOUND TECHNOLOGY, BY VERTICAL,  2017–2019 (USD MILLION)
               TABLE 261 RTLS MARKET FOR ULTRASOUND TECHNOLOGY, BY VERTICAL, 2020–2025 (USD MILLION)
               TABLE 262 RTLS MARKET FOR ULTRASOUND TECHNOLOGY, BY REGION, 2017–2019 (USD MILLION)
               TABLE 263 RTLS MARKET FOR ULTRASOUND TECHNOLOGY, BY REGION, 2020–2025 (USD MILLION)
               TABLE 264 RTLS MARKET FOR GPS TECHNOLOGY, BY REGION, 2017–2019 (USD MILLION)
               TABLE 265 RTLS MARKET FOR GPS TECHNOLOGY, BY REGION, 2020–2025 (USD MILLION)
               TABLE 266 RTLS MARKET FOR OTHER TECHNOLOGIES, BY OFFERING, 2017–2019 (USD MILLION)
               TABLE 267 RTLS MARKET FOR OTHER TECHNOLOGIES, BY OFFERING, 2020–2025 (USD MILLION)
               TABLE 268 RTLS MARKET FOR OTHER TECHNOLOGIES, BY VERTICAL, 2017–2019 (USD MILLION)
               TABLE 269 RTLS MARKET FOR OTHER TECHNOLOGIES, BY VERTICAL, 2020–2025 (USD MILLION)
               TABLE 270 RTLS MARKET FOR OTHER TECHNOLOGIES, BY REGION, 2017–2019 (USD MILLION)
               TABLE 271 RTLS MARKET FOR OTHER TECHNOLOGIES, BY REGION, 2020–2025 (USD MILLION)
               TABLE 272 RTLS MARKET, BY APPLICATION, 2017–2019 (USD MILLION)
               TABLE 273 RTLS MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
               TABLE 274 RTLS MARKET, BY VERTICAL, 2017–2019 (USD MILLION)
               TABLE 275 RTLS MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
     13.4 LOCATION ANALYTICS MARKET
               TABLE 276 SOLUTIONS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 277 SOLUTIONS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 278 SERVICES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 279 SERVICES: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 280 LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
               TABLE 281 LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2019–2025 (USD MILLION)
               TABLE 282 GEOCODING AND REVERSE GEOCODING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 283 GEOCODING AND REVERSE GEOCODING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 284 DATA INTEGRATION AND ETL: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 285 DATA INTEGRATION AND ETL: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 286 REPORTING AND VISUALIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 287 REPORTING AND VISUALIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 288 THEMATIC MAPPING AND SPATIAL ANALYSIS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 289 THEMATIC MAPPING AND SPATIAL ANALYSIS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 290 OTHER SOLUTIONS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 291 OTHER SOLUTIONS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 292 LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
               TABLE 293 LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
               TABLE 294 CONSULTING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 295 CONSULTING: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 296 INTEGRATION AND DEPLOYMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 297 INTEGRATION AND DEPLOYMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 298 SUPPORT AND MAINTENANCE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 299 SUPPORT AND MAINTENANCE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 300 LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2016–2019 (USD MILLION)
               TABLE 301 LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2019–2025 (USD MILLION)
               TABLE 302 INDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 303 INDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 304 OUTDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 305 OUTDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
               TABLE 306 LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
               TABLE 307 LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
               TABLE 308 VERTICALS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 309 VERTICALS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

14 APPENDIX (Page No. - 248)
     14.1 DISCUSSION GUIDE
     14.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
     14.3 AVAILABLE CUSTOMIZATIONS
     14.4 RELATED REPORTS
     14.5 AUTHOR DETAILS

The study involved four major activities in estimating the current size of the Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market. Exhaustive secondary research was done to collect information on the industry. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and sub segments of the Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market.

Secondary Research

In the secondary research process, various secondary sources were referred to, for identifying and collecting information for this study. Secondary sources include annual reports; press releases and investor presentations of companies; and white papers, certified publications, and articles from recognized associations and government publishing sources. Moreover, journals such as the International Journal of Computer Science, Information Technology, and Security (IJCSITS); Journal of Location Based Services; and associations, such as The International RFID Business Association (RFIDba), Location Based Marketing Association (LBMA), and The International Map Industry Association (IMIA), have also been referred to for consolidating this report.

Secondary research was mainly used to obtain key information about the industry insights, the market’s monetary chain, the overall pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both demand and supply sides were interviewed to obtain qualitative and quantitative information for the global LBS and RTLS report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), VPs, marketing directors, technology and innovation directors, and related key executives from various key companies and organizations, operating in the global LBS and RTLS market. After the complete market engineering (which included calculations for market statistics, market breakdown, market size estimation, market forecasting, and data triangulation), extensive primary research was conducted to gather information and verify and validate the numbers arrived at, through our estimation process. Primary research was also conducted to identify the segmentation types, industry trends, key players, competitive landscape of the global LBS and RTLS market, and key market dynamics, such as drivers, restraints, opportunities, industry trends, and key player strategies.

Location-Based Service (LBS) and Real-Time Location Systems (RTLS) Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the size of the Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market and various other dependent submarkets in the overall market.

In the top-down approach, an exhaustive list of all the vendors who offer LBS and RTLS software, services, and hardware was prepared. The revenue contribution for all the vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor was evaluated based on the offerings (software, services, and hardware) pertaining to the LBS and RTLS market. The aggregate of all companies’ revenue was extrapolated to reach the overall market size. Further, each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CEOs, Vice Presidents (VPs), directors, and marketing executives. These market numbers were further triangulated with the existing MarketsandMarkets repository for validation.

The bottom-up procedure was employed to arrive at the overall size of the LBS and RTLS market from the revenues of key players (companies) and their market shares. The calculation was done based on estimations and by verifying key companies’ revenue through extensive primary interviews. Calculations based on the revenues of the key companies identified in the market led to the overall market size. The overall market size was used in the top-down procedure to estimate the size of other individual segments (component, location type, application, vertical, and region) via the percentage splits of the market’s segments from secondary and primary research. The bottom-up procedure was also implemented for the data extracted from the secondary research to validate the market segment revenues obtained. Market shares were then estimated for each company to verify the revenue shares used earlier in the bottom-up procedure. With the data triangulation procedure and data validation through primary interviews, the exact values of the overall parent market size and its segments’ market size were determined and confirmed using this study.

Data Triangulation

Report Objectives

  • To determine and forecast the global Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market by component, (platforms, services, and hardware), location type, by application, by vertical, and region from 2021 to 2026, and analyze various macroeconomic and microeconomic factors that affect the market growth
  • To forecast the size of the market’s segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), and the RoW (Rest of the world).
  • To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall digital payment market
  • To provide detailed information regarding major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the Location-Based Service (LBS) and Real-Time Location Systems (RTLS) market
  • To profile key market players and provide a comparative analysis based on their business overviews, service offerings, regional presence, business strategies, and key financials
  • To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market

Available Customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product Matrix which gives a detailed comparison of the product portfolio of each company

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market

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