LTE and 5G Broadcast Market

LTE and 5G Broadcast Market by Technology (LTE Broadcast, 5G Broadcast) and End-Use (Video on demand (VOD), Mobile TV, Connected Cars, Emergency Alerts, Stadiums, E-Newspapers And E- Magazines, radio, Data Feed & Notifications) - Global Forecast to 2024

Report Code: SE 7124 May, 2019, by marketsandmarkets.com

[132 Pages Report] The global LTE and 5G Broadcast market is expected to reach USD 807 million by 2024 from USD 464 million in 2019, at a CAGR of 11.7% during 2019–2024. Increase in the number of LTE mobile subscription, increase in the penetration of smartphones into the market, and growing video traffic play a significant role in the growth of the LTE and 5G Broadcast market. 

LTE and 5G Broadcast Market

5G broadcast to grow at a higher CAGR than LTE Broadcast during forecast period

5G broadcast offers consumers limitless media consumption and improves mobile experience as compared to the LTE broadcast. 5G broadband idea was enhanced via the 3GPP group with Release 14 and 15 as further enhanced multimedia broadcast multicast service (FeMBMS). This standard gives full spectrum of high-power high-tower (HPHT) applications in downlink-only mode. The 5G broadcast creates an opportunity for TV broadcasters and content providers to widen their reach to customers as the technology allows them to address mobile devices directly. With the increasing demand of consumers for premium content such as live sports events, the market for 5G broadcast is expected to grow at a very high rate.

Video on demand end-user industry is estimated to hold the largest size of the LTE and 5G broadcast market.

LTE and 5G Broadcast is used for multiple use cases such as digital signage, emergency alerts, displays in stadiums, content delivery to automobile screens, and others. LTE-B is also used in use cases that require mass consumption of video such as live sports events in a stadium. The increasing number of mobile subscribers is leading to growing video on demand for popular content such as headline news and sports championships. Further, growing video-on-demand end-use is impacting the capacity needed to deliver popular content and hence is opening up new business opportunities for mobile operators. With the use of broadcast service, users are automatically switched from streaming in standard unicast to optimized LTE Broadcast or 5G broadcast, hence leading to the effective use of spectrum. All these factors are leading to the largest market share of video-on-demand end-use.

LTE and 5G Broadcast Market

North America to hold largest share in LTE and 5G broadcast market in 2019

North America is currently leading in 5G services and is the first to launch commercial 5G services. North America’s strong leadership in LTE is replaced with new 5G deployments. Verizon (US) was the first company to launch 5G network that was based on proprietary standards, while AT&T was the first one to launch standard-based mobile 5G network. According to the industry trade group 5G America’s, nearly half of the worldwide 5G connections will be accounted by North American telecommunication operators.

Key Market Players

Key market players in the market are KT (South Korea), Verizon Wireless (US), China Unicom (China), Telstra (Australia), Reliance (Jio) (India), Qualcomm (US), Samsung Electronics (South Korea), Huawei (China), Cisco (US), ZTE (China), Ericsson (Sweden), Nokia (Finland), NEC (Japan), Enynsys Technologies (France), Expway (France), Athonet (Italy), AT&T (US), Telstra (Australia), Intel (US), KDDI (Japan), SK Telecom (South Korea), T- Mobile (US), and Netgear (US).

These players are increasingly undertaking product launches and developments, mergers and acquisitions, contracts, partnerships, and agreements to develop and introduce new technologies and products in the market. 

Scope of Report

Report Metric

Details

Market size available for years

2015–2024

Base year considered

2018

Forecast period

2019 – 2024

Market size units (value)

USD million

Segments covered

Technology, end-use application and geography

Regions covered

North America, Asia Pacific, Europe, and Rest of the World

Companies Covered

Qualcomm (US), Samsung (South Korea), Huawei (China), KT (South Korea), Cisco (US) Total 20 ecosystem players have been covered.

This research report categorizes the LTE and 5G broadcast market based on technology, end-use application, and geography.

On the basis of technology, the LTE and 5G Broadcast market has been segmented as follows:

  • LTE Broadcast
  • 5G Broadcast

On the basis of end-use application, the LTE and 5G Broadcast market has been segmented as follows:

  • Video on Demand
  • Stadiums
  • Mobile TV
  • E-Newspapers and E-Magazines
  • Radio
  • Emergency Alerts
  • Data Feeds and Notifications
  • Connected cars
  • Last Mile CDN
  • Fixed LTE Quadruple Play

On the basis of region, the LTE and 5G broadcast market has been segmented as follows:

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Rest of the World (RoW)

Major market developments

  • In November 2018, Qualcomm Technologies, a subsidiary of Qualcomm Incorporated, joined hands with the Datang Telecom Group (China), a subsidiary of China Information and Communication Technologies Group, to accelerate the commercial deployment of LTE-V2X direct communication technology and applications based on 3rd-Generation Partnership Project (3GPP).
  • In February 2018, Samsung Electronics America collaborated with Verizon (US) to assist the company in advancing its 4G LTE Open RAN initiative.
  • In November 2018, Huawei released a new CloudAIR3.0 solution, which provides multi-dimensional convergence, in-depth sharing, and thorough cloudification of air interface resources to help operators ensure smooth LTE/5G-oriented evolution of full spectrum.

Key questions addressed by the report

  • Where will all these developments take the industry in the mid-to-long term?
  • What are the upcoming industrial trends in the LTE and 5G broadcast market?
  • What are the opportunities for various players that exist at present and are planning to enter at various stages of the value chain?
  • How inorganic growth strategies implemented by key players will impact the growth rate of the LTE and 5G broadcast market, and which player will have the undue advantage?
  • What is the current investment trends in the LTE and 5G broadcast market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Study Objectives
    1.2 Definition
    1.3 Study Scope
           1.3.1 Markets Covered
    1.4 Years Considered
    1.5 Currency
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary and Primary Research
                    2.1.1.1 Key Industry Insights
           2.1.2 Secondary Data
                    2.1.2.1 List of Major Secondary Sources
                    2.1.2.2 Key Data From Secondary Sources
           2.1.3 Primary Data
                    2.1.3.1 Breakdown of Primaries
                    2.1.3.2 Key Data From Primary Sources
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing Market Size By Bottom-Up Analysis(Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing Market Size By Top-Down Analysis (Supply Side)
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 30)
    4.1 LTE and 5G Broadcast Market Opportunities
    4.2 LTE and 5G Broadcast Market in North America, By Country and End Use
    4.3 LTE and 5G Broadcast Market, By Technology
    4.4 LTE and 5G Broadcast Market, By End-Use
    4.5 LTE and 5G Broadcast Market, By Geography

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing LTE Mobile Subscribers and Penetration of Smartphones
                    5.2.1.2 Growing Video Traffic and Demand for Seamless Mobile Data Services
                    5.2.1.3 Need of Minimizing Network Capacity Congestion
           5.2.2 Restraints
                    5.2.2.1 Reluctance in Transiting From the Legacy Infrastructure
           5.2.3 Opportunities
                    5.2.3.1 Need for Reliable and High-Quality Public Safety Communication Systems
                    5.2.3.2 Monetizing Network Bandwidth Through New Business Models
           5.2.4 Challenges
                    5.2.4.1 Correct Bandwidth Allocation for LTE Broadcast
                    5.2.4.2 High Upfront Deployment Costs Related to the Core Network and Radio Network
                    5.2.4.3 Lack of Skilled Workforce
    5.3 Architecture of LTE Broadcast/Embms Deployment in the LTE Network
    5.4 LTE Broadcast Alliance
           5.4.1 Advantages of LTE and 5G Broadcasting

6 LTE Broadcast and 5G Broadcast Market, By Technology (Page No. - 41)
    6.1 Introduction
    6.2 LTE Broadcast
           6.2.1 LTE Broadcast Results in Substantial Reduction in the Amount of Network Resource Used to Deliver the Content
    6.3 5G Broadcast
           6.3.1 5G Broadcast Offers Consumers Limitless Media Consumption and Improves Mobile Experience

7 LTE Broadcast and 5G Broadcast Market, By End-Use (Page No. - 46)
    7.1 Introduction
    7.2 Video on Demand (VOD)
           7.2.1 LTE Broadcast Provides Hd Quality Videos Irrespective of the Congested Network.
    7.3 Mobile TV
           7.3.1 Live TV Streaming Makes Use of Broadcast Technology for Streaming of Live TV Such as News Programs
    7.4 Connected Cars
           7.4.1 LTE and 5G Broadcast is Capable of Delivering Voluminous Content, Live TV, and Files to Moving Devices
    7.5 Emergency Alerts
           7.5.1 LTE Broadcast Provides Additional Means of Communicating Via Mobile Data Network
    7.6 Stadiums
           7.6.1 LTE Broadcast Efficiently, Operators Need to Upgrade the Abilities of the Base Stations in Stadiums
    7.7 E-Newspapers and E-Magazines
    7.8 Fixed LTE Quadruple Play
    7.9 Last Mile Content Delivery Network (CDN)
    7.10 Radio
    7.11 Data Feeds & Notifications
    7.12 Others

8 Geographic Analysis (Page No. - 63)
    8.1 Introduction
    8.2 North America
           8.2.1 US
                    8.2.1.1 Number of Subscriptions of 5G Network are Maximum From This Region
           8.2.2 Canada
                    8.2.2.1 Major National Telecommunications Companies are Testing LTE Broadcast and 5G Broadcast in Large Cities
           8.2.3 Mexico
                    8.2.3.1 Mexico Took A Step Toward the Launch of 5G in A Band That Enables High Coverage at A Relatively Low Cost
    8.3 Europe
           8.3.1 Germany
                    8.3.1.1 Germany is in the Process of Moving Its Free-To-Air Broadcasting Services to DVB-T2
           8.3.2 UK
                    8.3.2.1 Companies are Demonstrating Live Broadcast With Remote Production Over 5G in the UK
           8.3.3 France
                    8.3.3.1 Testing and Trialing of 5G Network is Constantly Going on in France
           8.3.4 Rest of Europe (RoE)
    8.4 Asia Pacific (APAC)
           8.4.1 China
                    8.4.1.1 China has Started Upgrading to 5G Broadcasting
           8.4.2 Japan
                    8.4.2.1 Japanese Operators are Using LTE Broadcast in Connected Car Applications
           8.4.3 South Korea
                    8.4.3.1 South Korea is Amongst the Leading Countries to Launches 5G Services
           8.4.4 India
                    8.4.4.1 India is Emerging as One of the Technically Strong and Fast-Growing Economy
           8.4.5 Rest of APAC (RoAPAC)
    8.5 Rest of the World (RoW)
           8.5.1 South America
           8.5.2 Middle East and Africa

9 Competitive Landscape (Page No. - 78)
    9.1 Overview
    9.2 Market Ranking Analysis: LTE and 5G Broadcast Market, 2018
    9.3 Competitive Leadership Mapping, 2018
           9.3.1 Visionary Leaders
           9.3.2 Dynamic Differentiators
           9.3.3 Innovators
           9.3.4 Emerging Companies
    9.4 Competitive Situations and Trends
           9.4.1 Product Launches and Developments
           9.4.2 Partnerships, Collaborations, Agreements, and Joint Ventures
           9.4.3 Acquisitions
           9.4.4 Others (Expansions and Investments)

10 Company Profiles (Page No. - 85)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
     10.1 Key Players
             10.1.1 Qualcomm
             10.1.2 Samsung Electronics
             10.1.3 Huawei
             10.1.4 Cisco
             10.1.5 ZTE
             10.1.6 Ericsson
             10.1.7 Nokia
             10.1.8 NEC
             10.1.9 Enensys Technologies
             10.1.10 Expway
     10.2 Other Key Players
             10.2.1 Athonet
             10.2.2 AT&T
             10.2.3 Telstra
             10.2.4 Intel
             10.2.5 KT
             10.2.6 Verizon Wireless
             10.2.7 Kddi
             10.2.8 SK Telecom
             10.2.9 T-Mobile
             10.2.10 Netgear

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

11 Appendix (Page No. - 126)
     11.1 Insights of Industry Experts
     11.2 Discussion Guide
     11.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     11.4 Available Customizations
     11.5 Related Reports
     11.6 Author Details


List of Tables (44 Tables)

Table 1 LTE and 5G Broadcast Market, By Technology, 2015–2024 (USD Million)
Table 2 LTE Broadcast Market, By End-Use, 2015–2024 (USD Million)
Table 3 5G Broadcast Market, By End Use, 2015–2024 (USD Million)
Table 4 LTE and 5G Broadcast Market, By End Use, 2015–2024 (USD Million)
Table 5 Video on Demand LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 6 Video on Demand 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 7 Mobile TV LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 8 Mobile TV 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 9 Connected Cars LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 10 Connected Cars 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 11 Emergency Alerts LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 12 Emergency Alerts 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 13 Stadiums LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 14 Stadiums 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 15 E-Newspapers and E-Magazines LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 16 E-Newspapers and E-Magazines 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 17 Fixed LTE Quadruple Play LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 18 Fixed LTE Quadruple Play 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 19 Last Mile CDN Broadcast LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 20 Last Mile CDN Broadcast 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 21 Radio LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 22 Radio 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 23 Data Feeds & Notifications LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 24 Data Feeds & Notifications 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 25 Other LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 26 Other 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 27 LTE and 5G Broadcast Market, By Region, 2015–2024 (USD Million)
Table 28 North American LTE and 5G Broadcast Market, By Technology, 2015–2024 (USD Million)
Table 29 North American LTE Broadcast Market, By Country, 2015–2024 (USD Million)
Table 30 North American 5G-Broadcast Market, By Country, 2015–2024 (USD Million)
Table 31 European LTE and 5G Broadcast Market, By Technology, 2015–2024 (USD Million)
Table 32 Europe LTE Broadcast Market, By Country, 2015–2024 (USD Million)
Table 33 Europe LTE Broadcast Market, By Country, 2015–2024 (USD Million)
Table 34 APAC LTE and 5G Broadcast Market, By Technology, 2015–2024 (USD Million)
Table 35 APAC LTE Broadcast Market, By Country, 2015–2024 (USD Million)
Table 36 APAC 5G-Broadcast Market, By Country, 2015–2024 (USD Million)
Table 37 RoW LTE and 5G Broadcast Market, By Technology, 2015–2024 (USD Million)
Table 38 RoW LTE Broadcast Market, By Region, 2015–2024 (USD Million)
Table 39 RoW 5G-Broadcast Market, By Region, 2015–2024 (USD Million)
Table 40 Ranking of the Key Players in the LTE and 5G Broadcast Market, 2018
Table 41 Product Launches and Developments, 2016–2018
Table 42 Partnerships, Collaborations, Agreements, and Joint Ventures, 2016–2018
Table 43 Acquisitions, 2016-2018
Table 44 Expansions and Investments, 2016-2018


List of Figures (39 Figures)

Figure 1 LTE and 5G Broadcast Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown and Data Triangulation
Figure 5 Assumptions for Research Study
Figure 6 5G Broadcast Technology is Expected to Hold the Largest Share of LTE and 5G Broadcast Market During the Forecast Period
Figure 7 LTE and 5G Broadcast Market for Connected Cars to Grow at the Highest Rate During the Forecast Period
Figure 8 North America to Hold the Largest Share of LTE and 5G Broadcast Market in 2019
Figure 9 Need for Minimized Network Capacity Congestion Leading to Increasing Demand for LTE and 5G Broadcast Services
Figure 10 US to Hold the Largest Share of LTE and 5G Broadcast Market in North America
Figure 11 5G Broadcast to Grow at the Highest CAGR During the Forecast Period
Figure 12 Video on Demand is Expected to Hold the Largest Share of the Market in 2024
Figure 13 LTE and 5G Broadcast Market in Japan Expected to Grow at the Highest Rate During the Forecast Period
Figure 14 Increasing LTE Mobile Subscribers and Growing Video Traffic are Major Driving Factors for LTE and 5G Broadcast Market
Figure 15 Consumer Internet Traffic, 2017–2022
Figure 16 Global Internet Traffic By Device Type
Figure 17 Deployment of Embms in the Network
Figure 18 Video on Demand to Hold the Largest Share of the LTE Broadcast Technology During the Forecast Period
Figure 19 Video on Demand to Hold the Largest Share of the 5G Broadcast Technology During the Forecast Period
Figure 20 Video on Demand to Hold the Largest Share of the LTE and 5G Broadcast Market During the Forecast Period
Figure 21 Mobile Subscriptions Q3, 2018 (In Million)
Figure 22 North America to Hold the Largest Size of the LTE Broadcast Market for Emergency Alerts During the Forecast Period
Figure 23 Market for E-Newspapers and E-Magazines in APAC is Expected to Grow at the Highest CAGR Between 2018 and 2023
Figure 24 Market in North America is Expected to Dominate the Last-Mile CDN End-Use During the Forecast Period
Figure 25 Market in APAC is Expected to Grow at the Highest CAGR for Data Feeds & Notifications End-Use Between 2018 and 2023
Figure 26 Geographic Snapshot of LTE and 5G Broadcast Market
Figure 27 North America : Snapshot of LTE and 5G Broadcast Market
Figure 28 Europe: Snapshot of LTE and 5G Broadcast Market
Figure 29 APAC: Snapshot of LTE and 5G Broadcast Market
Figure 30 Companies Adopted Product Launch and Development as the Key Growth Strategies During 2016 to 2018
Figure 31 LTE and 5G Broadcast Market (Global) Competitive Leadership Mapping, 2018
Figure 32 Qualcomm: Company Snapshot
Figure 33 Samsung: Company Snapshot
Figure 34 Huawei: Company Snapshot
Figure 35 Cisco: Company Snapshot
Figure 36 ZTE: Company Snapshot
Figure 37 Ericsson: Company Snapshot
Figure 38 Nokia: Company Snapshot
Figure 39 NEC: Company Snapshot

The study involved 4 major activities to estimate the current size of the LTE and 5G Broadcast market. Exhaustive secondary research was done to collect information about the market being studied, along with its peer and parent markets. The next step was to validate these findings, assumptions, and sizing, with industry experts across value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources—such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet—have been referred to for identifying and collecting information for this study. The other secondary sources used during the study included annual reports, press releases and investor presentations of companies, white papers, certified publications, articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.

Primary Research

Several stakeholders in the LTE and 5G Broadcast market are service providers, processors, end-product manufacturers, and regulatory organizations in the supply chain. The demand side of this market is characterized by the video on demand, stadiums, mobile TV, e-Newspapers and e-Magazines, radio, emergency alerts and among others. The supply side highlights the advancements in technology and diverse use cases. Various primary sources from both supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. The breakdown of primary respondents has been provided below.

LTE and 5G Broadcast Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

This report analyses the additional revenue potential for telecom service providers on the introduction of LTE and 5G Broadcast services based on the number of additional subscribers. Both top-down and bottom-up approaches were implemented to estimate and validate the total size of the LTE and 5G broadcast market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size has been mentioned in brief below:

  • Key players in the industry and markets have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size—using the estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data were triangulated by studying various factors and trends from both the demand and supply sides in the automotive, food and packaging, consumer electronics, pharmaceuticals and among others.

Report Objectives

  • To define, describe, and forecast the overall LTE and 5G broadcast market on the basis of technology, end use, and geography
  • To describe and forecast the LTE and 5G broadcast market, in terms of value, segmented on the basis of offering technology and end use
  • To forecast the market size, in terms of value, for various segments with respect to 4 main regions: North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To strategically analyze the micromarkets1 with respect to individual growth trends, prospects, and contribution to the total market
  • To analyze the opportunities in the market for stakeholders and detail the competitive landscape for market players
  • To strategically profile key players and comprehensively analyze market rankings and core competencies2
  • To provide detailed information regarding market drivers, restraints, opportunities, and challenges, the major factors influencing the growth of the market
  • To analyze growth strategies, such as partnerships, collaborations, and joint ventures, product launches and developments, acquisitions, and others (expansions and investments) adopted by major players in the LTE and 5G broadcast market

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs.

The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players on the basis of various blocks of the value chain

Product Matrix:

  • Provides a detailed analysis and profiling of additional market players (up to 5)
Report Code
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