Micro-Mobility Market

Micro-Mobility Market by Type (Bicycle, E-bike, E-kick Scooter), Propulsion (Pedal Assist & Electric), Ownership (B2B, B2C), Sharing (Docked, Dock-less), Data (Navigation, Payment), Travel Range, Speed and Region - Global Forecast to 2027

Report Code: AT 8183 Oct, 2022, by marketsandmarkets.com

[231 Pages Report] The micro-mobility market is estimated to grow from USD 3.4 billion in 2022 to USD 6.1 billion by 2027 at a CAGR of 12.5% over the forecast period. The market growth is primarily driven by rapid urbanization, increasing costs of vehicle ownership, rising demand for emission-free vehicles, growing traffic congestion, strict emission norms, and increasing demand for an economical mode of transportation.

There has been a significant increase in population across the globe over the years. As the population increases, there is a need for public transportation across the cities for commuting. Usually, the public transit stations are far from home as well as from the work location. Hence, people avoid using personal vehicles to travel such long distances due to traffic congestion, the cost of vehicle ownership, rising gas and oil prices, rising insurance costs, and a lack of convenient parking. 

The passenger faces various problems regarding first-mile and last-mile transportation. In various countries such as the US, Canada, Australia, and New Zealand, most people are not comfortable walking more than 1 km. Micro-mobility is the best solution to fill the gap between first-mile and last-mile transportation needs. Below factors mentioned are responsible for the growth of the micro-mobility market across the globe.

Micro-Mobility Market

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Market Dynamics

DRIVER: Increasing demand for the on-demand public transportation system in smart cities

The rising urban population and development of smart cities further increase the demand for on-demand public transport. Micro-mobility implementation is further driven by regulations and an emerging focus on smart city initiatives. According to the European Commission, the smart cities project market is expected to exceed USD 2 trillion by 2025, with Europe speculated to have the highest investment globally. With 12 cities in the region ranking among the top 25 in the world, Europe continues to be the best-positioned geographical area for smart cities. Copenhagen, Amsterdam, London, Vienna, Paris, Barcelona, Stockholm, Berlin, and Helsinki have already initiated the development of smart city platforms. The complete transformation of these cities to smart cities will likely occur gradually with projects in the next decade.

Additionally, increasing urbanization will accentuate the need for better mobility services. Cities will continue with transformative changes to improve the quality of life by investing in urban mobility solutions. This would result in better transportation systems, continuously bringing changes in transport policies.

The rising number of smart cities and government initiatives for necessary bike and e-kick scooter lanes further increase the demand for micro-mobility services. The municipalities are setting policies and objectives and encouraging OEMs to participate in the micro-mobility services actively.

The smart cities include pop-up bike lanes, creating more open space, streets with only electric or low-speed vehicles, and dedicated lanes for micro-mobility devices. These contribute to the micro-mobility market's growth during the forecast period. A micro-mobility services network is highly efficient compared to other public transportation solutions. Once a network is implemented, a city can reduce the burden on other types of public transportation systems.

Increasing demand and affordability are expected to drive micro-mobility usage in the coming years. For instance, approximately 50%–60% of all car trips in the US are less than 5 miles long, which suggests that micro-mobility can potentially replace a huge portion of the vehicle miles traveled on the roads each year.

According to the World Government Summit, New York City has shown record levels of cyclists. The city’s Department of Transport reported a 50% increase in cycling over the same period last year and a 67% increase (May 2021) in the usage of New York’s Citi Bike sharing system. There is also a surge in demand for many bike-sharing systems in cities such as Minneapolis, Chicago, Oakland, San Diego, Portland, and San Francisco, creating “slow street” networks.

According to Lime’s 2019 Global Rider Survey in Washington DC, 44% of their riders used the shared e-scooter to go to their current job. The survey also revealed that 57% use shared e-scooters to go to work and school and 72% of e-scooter riders use shared e-scooters to visit local shops and attractions. Meanwhile, 29.3% of tourists use shared e-scooters to access shops within a city. According to Emory University’s Goizueta Business School, shared e-scooter schemes help to increase sales for food and beverage shops, contributing an extra USD 13.8 million in sales.

Micro-mobility vehicles such as bicycles, e-bike, e-kick scooters, and e-mopeds are usually parked outside the streets or campuses, allowing users to pick up and ride as and when required without waiting as in normal public transportation. Furthermore, the micro-mobility services offer fare comparison, flexibility, availability of vehicles, and other features such as subscription-based services, real-time feedback, online payment, mobile application, and navigation. These factors would increase the demand for micro-mobility services during the forecast period.

RESTRAINT:Low rate of internet penetration in developing regions or remote areas

Technology advancements and operational efficiency are the key factors required for the successful functioning of micro-mobility platforms. Efficient telecom infrastructure is necessary for various operations such as navigation, barcode scanning, payment services, and parking system. It would become difficult for service providers to offer micro-mobility services without better connectivity. Developing countries in Asia Oceania, the Middle East & Africa, and Latin America lack basic technologies such as telecom and networking infrastructure and cannot implement smart projects due to low budgets and low literacy rates.

4G technology has not yet matured in several developing countries, whereas South Korea, Germany, and the US are already using 5G technology. Although the governments of many developing countries are aware of the benefits of micro-mobility and its high RoI, initial budget constraints can lower micro-mobility development in these countries. This lack of telecom and networking infrastructure in developing economies can hinder the growth of the micro-mobility market.

OPPORTUNITY : Development in connected and telematics technologies

Micro-mobility service providers face challenges related to connectivity infrastructure, cloud platforms, advanced driver assistance systems (ADAS), bike theft and vandalism, and artificial intelligence capabilities. Data monetization, artificial intelligence, and connected ecosystem open opportunities for service providers. Service providers are looking for connectivity options, country-to-country fleet management, tracking and tracing the vehicle, telematics solutions, and the infrastructure to go live quickly.

Connected e-bikes are coming into the market, wherein the SIM module enables the e-bike to send and receive data to and from the cloud without a connected smartphone. Some important features offered by the connected e-bike include automatic emergency calls, integrated navigation, social media connection, an anti-theft system, and remote diagnostics. Bosch developed a SmartphoneHub, which can connect e-bikes to a smartphone and support the riders before and after their journey. The lock premium function by Bosch also transforms the Kiox-connected onboard computer into the key for greater security. On platforms such as komoot, which is integrated into the COBI.Bike app, millions of users can exchange information with each other and discover new routes with recommendations and tips from the community.

Similarly, other companies are also coming forward to develop connected solutions. For instance, Ituran (Israel) developed a tick track solution for micro-mobility, which gives 24/7 tracking of the location and usage of individual micro-mobility units. It can monitor its micro-mobility vehicle in real-time, receive real-time alerts in cases of suspicious movement/use of the vehicle, and act immediately when needed. Spin (US) and Helbiz Inc. (US) are developing camera-based solutions which can detect the rider's activity and stop the ride in collision and emergency braking when the rider is about to hit a pedestrian. Streetlogic (US) is launching a safety-focused ADAS system for e-bikes. Specialized Bicycle Components Inc (US) has developed mission control and ride features in its e-bikes. The companies are developing anti-theft alarm systems and GPS tracking to reduce bike vandalism and theft. Onomondo ApS (Denmark) developed the Internet of Things (IoT) for micro-mobility companies, which offers driving assistance, emergency alert, route navigation systems, IoT sensors for theft prevention, and battery power tracking. See.Sense. (Limeforge Ltd) (UK) developed Sensor Unlocked Micro-Mobility Insight Technology (SUMMIT) which helps GPS tracking, accurate positioning, and low battery drain in e-bikes and e-kick scooters. The technology tracks and collects data on movement patterns, swerving, braking, speed, distance, and road surface.

According to a United Nations report, ~70% of the world’s population would live in cities, resulting in more road traffic congestion by 2050. Therefore, the trend for connected and telematics technologies would create an opportunity for the micro-mobility market to develop and grow during the forecasted period.

CHALLENGE: Rise in bike vandalism

Bike vandalism and theft are the major problems in many cities where micro-mobility services have been launched. Some players are facing issues like battery theft, missing helmets, bicycle theft, and other components such as motor, mirror, and tires stolen.

Some micro-mobility service providers have ended their business as a greater number of vandalism and theft occurred in the country. For instance, Salem’s bike share program launched in 2019, working in Portland, Seattle, and San Francisco with the municipal transportation departments. It ended after three years as vandalism and theft became the major problem and affected its revenue. Voi also stopped their micro-mobility services in Peterborough due to “unprecedented” acts of vandalism in the city. In 2021, the Voi’s e-bikes rode ~10,000 times, racking up more than 21,000 miles in Peterborough. The significant number of bike vandalism and theft losses the company's major revenue. In 2019, Mobike reported losing more than 200,000 bikes to theft or vandalism. In November 2021, Cardiff’s bike-sharing scheme also stopped in the Vale of Glamorgan due to the theft of more than 300 bikes and a further 260 cases of vandalism, such as bikes being set on fire, snapped in half, and dumped in rivers.

Another concern is the throwing up e-bikes and e-kick scooters in canals and bins. The careless users leave their e-bikes or e-kick scooters on sidewalks and remote locations, obstructing pedestrians and disabled persons and creating safety hazards. In December 2021, Divers pulled nearly 60 e-kick scooters and rentable bicycles from the Willamette River in Oregon.

The weather conditions are a major concern in some of the countries in Europe. The rain, snow, and harsher climate make it difficult and dangerous for the users and shared scooter and bike companies might force the fleets off the road and potentially lose profits. Hence, the rise in bike vandalism and theft has become a challenge for micro-mobility service providers.

The docked segment is projected to dominate the micro-mobility market in 2027

The docked sharing type segment is currently leading the market in terms of value generation globally. This is mainly because of the number of docked service providers, users' preference to scan and unlock the system, and the preference for service providers to offer docked systems, as it reduces the chances of theft and vandalism. The docked segment is predicted to have the largest micro-mobility market. Americas is leading the station-based (docked) segment. According to NABSA, amongst the 128 million trips conducted by micro-mobility vehicles, 57.7 million trips were carried out by docked bikes in North America in 2021. In 2021, in North America, the total number of micro-mobility vehicles deployed were around 232 thousand, amongst which 78 thousand were station-based bikes, which shows that there is high demand for station-based bikes compared to dock-less in North America. For docked stations, companies such as Swiftmile, Charge, and Others are involved in the US. Charge is an American company which is working mainly to install its stations on private land and carparks and recently signed a deal with LAZ for 250 stations in Atlanta. Such developments are responsible for the growth of docked micro-mobility vehicles.

Americas is estimated to have the largest market in 2027

The leading countries such as the US, Canada, Mexico, and Brazil are considered under the Americas region. The micro-mobility demand in the Americas is rapidly increasing because of rising concerns over issues such as traffic congestion, air pollution, and greenhouse gas emissions, which have risen due to the rise in urban population, growing investments by several major players in these key countries. In addition, rising number of micro-mobility service providers, surging internet penetration, increasing preference for short mile commute would fuel the growth of market. Recent investments from various investors in micro-mobility start-ups has promised the growth of micro-mobility market in this region. Some of the leading companies that are present in this region are Bird Global, Inc. (US), Lyft, Inc. (US), Lime (US), Helbiz Inc. (US), Veo (US) and others.

The major organizations in the region such as the US Department of Transportation Research and Innovative Technology Administration (RITA) are focusing on R&D in the field of smart public transportation. With the increasing population, the dependence on public transit is very high in Americas; this has resulted in a huge requirement for an effective micro-mobility management system.

According to a primary respondent, there has been an increase in the demand for bicycles in the US during the ongoing COVID-19 crisis. Consumers are inclined to use more micro-mobility services compared to other mobility offerings. e-kick scooters are being widely used as a substitute for bicycles. The respondent also stressed that the market share of micro-mobility services is likely to increase, and the service will dominate the market in the next 2-3 years.

The US is projected to dominate the Americas micro-mobility market with a value of USD 2,064.9 million by 2027. This is mainly because of most disruptive mobility start-ups in the industry are headquartered in the US, and hence, it has the largest share in Americas. According to Federal Highway Administration, in mid of 2020, more than 260 shared micro-mobility systems, including docked and dock less bikeshare and e-scooter systems, in the United States. The Federal Highway Administration and US Department of Transportation are helping State Department of Transportation and cities manage micro-mobility deployment and are monitoring trends and evaluating facilities and design needs to rise the bikeshare and shared e-kick scooter systems in the US. Furthermore, The Federal Highway Administration is working on research and development on the micro-mobility and looking into five areas such as curbside management, safety, equity, resiliency, and user behavior. The presence of major micro-mobility manufacturers in US and their increasing organic and inorganic investments in micro-mobility, subsystems, charging infrastructure management, and battery developments are some other key reasons for the growth of market in US. 

Micro-Mobility Market Size, and Share

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Key Market Players

The micro-mobility market is dominated by a few globally established companies such as Bird Global, Inc. (US), Lyft, Inc. (US), Lime (US), TIER (Germany), Dott (Netherlands).

These companies adopted new product launches, partnerships, and joint ventures to gain traction in the micro-mobility market

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Scope of the Report

Report Attributes

Details

Market size value in 2022:

 USD 3.4 Billion

Projected to reach 2027:

 USD 6.1 Billion

CAGR:

 12.5%

Base Year Considered:

 2021

Forecast Period:

 2022-2027

Largest Market:

 Americas

Region Covered:

Asia Pacific, North America, and Europe

Segments Covered:

Type, Speed, Propulsion, Sharing Type, Ownership and  Region

Companies Covered:

Lime (US), Bird Global, Inc. (US), Lyft, Inc. (US), TIER (Germany), Dott (Netherlands)ompagnie de Saint-Gobain S.A.(France), AGC Inc. (Japan), Fuyao Glass Industry Group Co., Ltd. (China), Motherson Sumi Systems Limited (Japan), Central Glass Co., Ltd. (Japan)


Along with the given market data, MarketsandMarkets offers customizations in accordance with the company’s specific needs

The study segments the micro-mobility market:

By Type
  • Bicycles
  • E-bikes
  • E-kick scooters
  • Others
By Speed
  • Up To 25 kmph
  • 25-45 kmph
By Propulsion
  • Human Powered
  • Electrically Powered
By Sharing Type
  • Docked
  • Dock-less
By Ownership
  • Business-to-Business
  • Business-to-Consumer
By Data Service
  • Navigation
  • Payment
  • Other Data Services
By Travel Range
  • Up to 3 Miles
  • 3-6 Miles
By Region
  • Asia Pacific
  • Americas
  • Europe

Recent Developments

  • In August 2022, Bird Global, Inc. expanding into new US cities. Bird Global, Inc. announced that cities including San Diego, California, Memphis, Tennessee, and Newark, New Jersey, as well as Durham, North Carolina and Louisville, Kentucky, will extend their shared e-mobility programs with Bird. The company is further expanding to Bradenton, Florida, Knoxville, Tennessee, the University of Oregon and Eugene, Oregon, and UNC Wilmington, North Carolina to enhance its presence in the US.
  • In August 2022, Lyft, Inc. signed partnership agreement with Mexico City’s Mobility Department. The partnership focuses on providing the bikes, stations, rider app, rider website, and back-end operator software to Mexico City’s Mobility Department bike share system. The bike share system is operating in the US including Citi Bike in New York, Capital Bikeshare in Washington DC, Divvy in Chicago, and Bay Wheels in the San Francisco Bay Area. Its helps Lyft, Inc. to enhance its presence and increase its brand name.
  • In April 2022, Bird Global, Inc. signed joint venture agreement with Madrid Municipal Transport Company (EMT) for bike sharing integration program.
  • In May 2022, Bird Global, Inc. developed new parking technology, Bird Visual Parking System (VPS), which is available for free to city partners and requires zero infrastructure or tech investments on behalf of the community. The new parking technology is powered by Google’s ARCore Geospatial API. The new    ARCore Geospatial API from Google helps to offer the Visual Parking System that’s unmatched in terms of accuracy and scalability.
  • In April 2022, Lyft, Inc. acquired PBSC Urban Solutions, a global supply leader for bikeshare equipment and technology. The PBSC has deployed 7,500 stations and 95,000 bikes to 45 markets and 15 countries. The acquisition helps the Lyft, Inc. to expand its mobility services and deliver world-class products and experiences to riders in the largest cities.
  • In March 2022, Lime joined a partner with Aspiration. The partnership focuses on sustainability as a service” platform, to offer riders a simple, automated way to act against climate change. The partnership helps the company to further contribute to decarbonization by funding the planting of a tree for each ride through Aspiration’s reforestation initiative.
  • In January 2022, Helbiz Inc. signed a partnership agreement with Segway, a leader in personal transportation services. The partnership expansion of wide range of vehicles, from electric scooters to electric bikes.
  • In May 2021, Lyft, Inc. launched new bike and scooter program in partnership with the City of Denver. The Lyft’s bikes, scooters, in-app transit ticketing, rideshare, and rentals, all available through the app.
  • In December 2021, TIER acquired Vento Mobility SRL the Italian subsidiary of Wind Mobility. TIER e-scooters are now available in Bari and Palermo and company also planning to launch in other cities in Italy.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 29)
    1.1 STUDY OBJECTIVES
    1.2 MARKET DEFINITION
           TABLE 1 MICRO-MOBILITY DEVICES AND THEIR KEY CHARACTERISTICS
    1.3 STUDY SCOPE
           FIGURE 1 MICRO-MOBILITY MARKET SEGMENTATION
           1.3.1 INCLUSIONS AND EXCLUSIONS
           1.3.2 YEARS CONSIDERED
    1.4 CURRENCY
    1.5 LIMITATIONS
    1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 35)
    2.1 RESEARCH APPROACH
           FIGURE 2 MICRO-MOBILITY MARKET: RESEARCH DESIGN
           FIGURE 3 RESEARCH METHODOLOGY MODEL
           2.1.1 SECONDARY DATA
                    2.1.1.1 List of key secondary sources
                    2.1.1.2 Secondary sources
           2.1.2 PRIMARY DATA
                    FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS
                    2.1.2.1 Sampling techniques and data collection methods
                    2.1.2.2 Primary participants
    2.2 MARKET SIZE ESTIMATION
           FIGURE 5 MARKET SIZE ESTIMATION: HYPOTHESIS BUILDING
           2.2.1 TOP-DOWN APPROACH
                    FIGURE 6 TOP-DOWN APPROACH: MICRO-MOBILITY MARKET, BY TYPE
    2.3 FACTOR ANALYSIS
    2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
           FIGURE 7 DATA TRIANGULATION
    2.5 RESEARCH ASSUMPTIONS
    2.6 RESEARCH LIMITATIONS

3 EXECUTIVE SUMMARY (Page No. - 47)
    FIGURE 8 MICRO-MOBILITY MARKET OUTLOOK
    FIGURE 9 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION)

4 PREMIUM INSIGHTS (Page No. - 50)
    4.1 MICRO-MOBILITY MARKET OVERVIEW
           FIGURE 10 INCREASING DEMAND FOR FIRST- AND LAST-MILE TRANSPORTATION DRIVES MARKET
    4.2 MICRO-MOBILITY MARKET, BY TYPE
           FIGURE 11 SUPPORTING INFRASTRUCTURE AND GOVERNMENT POLICIES TO BOOST DEMAND FOR E-KICK SCOOTERS
    4.3 MICRO-MOBILITY MARKET, BY SHARING TYPE
           FIGURE 12 STATION BASED SEGMENT HOLDS MAXIMUM MARKET SHARE DUE TO INCREASING VEHICLE SAFETY CONCERNS
    4.4 MICRO-MOBILITY MARKET, BY PROPULSION
           FIGURE 13 HUMAN-POWERED PROPULSION HAS LARGEST MARKET SHARE DUE TO CHALLENGES OF BATTERY CHARGING AND ITS CAPACITY
    4.5 MICRO-MOBILITY MARKET, BY OWNERSHIP
           FIGURE 14 BUSINESS-TO-CONSUMER TO BE LARGEST SEGMENT IN MICRO-MOBILITY MARKET
    4.6 MICRO-MOBILITY MARKET, BY DATA SERVICE
           FIGURE 15 NAVIGATION SEGMENT LEADS OWING TO ROUTE PLANNING AND VEHICLE TRACKING FEATURES OFFERED FOR BETTER USER EXPERIENCE
    4.7 MICRO-MOBILITY MARKET, BY SPEED
           FIGURE 16 UP TO 25 KMPH SEGMENT LEADS MICRO-MOBILITY MARKET
    4.8 MICRO-MOBILITY MARKET, BY TRAVEL RANGE
           FIGURE 17 UP TO 3 MILES SEGMENT IS EXPECTED TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD
    4.9 MICRO-MOBILITY MARKET, BY REGION
           FIGURE 18 AMERICAS TO LEAD OWING TO RISING VENTURE CAPITAL AND STRATEGIC INVESTMENT BY KEY SERVICE PROVIDERS

5 MARKET OVERVIEW (Page No. - 55)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 19 MICRO-MOBILITY MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 Increasing concerns regarding first- and last-mile transportation to drive micro-mobility demand
                               5.2.1.1.1 Rapid urbanization
                               5.2.1.1.2 Rising trend of on-demand public transportation systems in smart cities
                               FIGURE 20 THE FREQUENCY OF MICRO-MOBILITY VEHICLE USE, BY COUNTRY, 2021
                               TABLE 2 MODE OF TRANSPORTATION VARIES BY DISTANCE
                               FIGURE 21 COST-EFFECTIVENESS OF MICRO-MOBILITY SERVICES
                               5.2.1.1.3 Increase in cost of vehicle ownership
                               FIGURE 22 AVERAGE COST PER CAR, 2020 VS 2022 (CENTS PER MILE)
                               5.2.1.1.4 Demand for environment-friendly services
                    5.2.1.2 Rise in venture capital and strategic investments
                    5.2.1.3 Increase in usage of smartphones
                               FIGURE 23 GLOBAL INTERNET USAGE, 2005–2021 (BILLION PEOPLE)
                               FIGURE 24 SMARTPHONE PENETRATION IN MAJOR COUNTRIES, 2021
           5.2.2 RESTRAINTS
                    5.2.2.1 Low rate of internet penetration in developing regions or remote areas
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Development in connected and telematics technologies
                    5.2.3.2 Opportunities for service providers in untapped markets
                    5.2.3.3 Electric two-wheeler and component manufacturers entering micro-mobility business
                               FIGURE 25 MICRO-MOBILITY BUSINESS OPPORTUNITY HEAT MAP
           5.2.4 CHALLENGES
                    5.2.4.1 Rise in bike vandalism and theft
                    5.2.4.2 Regulations in developed countries
                               TABLE 3 REGULATIONS AND POLICIES IN VARIOUS COUNTRIES
                    5.2.4.3 Identification and allocation of received investments
    5.3 PORTER’S FIVE FORCES ANALYSIS
           TABLE 4 IMPACT OF PORTER’S FIVE FORCES ANALYSIS ON MICRO-MOBILITY MARKET
           FIGURE 26 MICRO-MOBILITY MARKET: PORTER’S FIVE FORCES ANALYSIS
           5.3.1 THREAT OF NEW ENTRANTS
           5.3.2 THREAT OF SUBSTITUTES
           5.3.3 BARGAINING POWER OF SUPPLIERS
           5.3.4 BARGAINING POWER OF BUYERS
           5.3.5 INTENSITY OF COMPETITIVE RIVALRY
    5.4 TRADE ANALYSIS
           5.4.1 EXPORT TRADE DATA
                    FIGURE 27 EXPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD)
           5.4.2 IMPORT TRADE DATA
                    FIGURE 28 IMPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD)
    5.5 MICRO-MOBILITY MARKET: TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS
           FIGURE 29 REVENUE SHIFT FOR MICRO-MOBILITY MARKET
    5.6 CASE STUDIES
           5.6.1 VOI AND OSLO DISTRICT COLLABORATE ON PARKING INFRASTRUCTURE TO ALLOCATE SPACE FOR ZERO-EMISSION TRANSPORT
           5.6.2 INNOVATIVE MOBILE APP TO CONTROL ELECTRIC SCOOTER NAVIGATION AND BATTERY STATUS
           5.6.3 IMPROVING IN-RIDE EXPERIENCE OF POPULAR E-SCOOTER-SHARING APP
           5.6.4 EBIKELABS SMART E-BIKES FOR HEALTH ENTITIES
    5.7 PATENT ANALYSIS
           FIGURE 30 MICRO-MOBILITY PATENTS FILINGS WORLDWIDE, 2012–2020
           TABLE 5 PATENT ANALYSIS
    5.8 VALUE CHAIN ANALYSIS
           FIGURE 31 MICRO-MOBILITY MARKET: VALUE CHAIN ANALYSIS
    5.9 MICRO-MOBILITY MARKET ECOSYSTEM
           FIGURE 32 MICRO-MOBILITY MARKET ECOSYSTEM
           TABLE 6 ROLE OF COMPANIES IN THE MICRO-MOBILITY MARKET ECOSYSTEM
    5.10 REGULATORY ANALYSIS
           5.10.1 CLASSIFICATION OF MICRO-MOBILITY VEHICLES AT REGIONAL LEVEL
                    5.10.1.1 Europe
                               TABLE 7 EUROPE: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES
                    5.10.1.2 US
                               TABLE 8 US: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES
                    5.10.1.3 Asia
                    5.10.1.4 Latin America
    5.11 PRICING ANALYSIS
           5.11.1 AVERAGE COST PER TRIP, 2021 (USD)
                    TABLE 9 AVERAGE COST PER TRIP FOR E-KICK SCOOTERS, 2021 (USD)
    5.12 TECHNOLOGY ANALYSIS
           5.12.1 SMART PARKING TECHNOLOGY
           5.12.2 IN-APP SOFTWARE EDUCATES AND INCREASES SAFE VEHICLE USE
           5.12.3 CONNECTIVE TECHNOLOGY ALLOWS MULTIMODALITY
           5.12.4 BATTERY SWAPPING
    5.13 KEY CONFERENCES AND EVENTS IN 2022–2023
    5.14 KEY STAKEHOLDERS AND BUYING CRITERIA
           5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    TABLE 10 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR MICRO-MOBILITY SERVICES (%)
           5.14.2 BUYING CRITERIA
                    FIGURE 33 KEY BUYING CRITERIA FOR THE MICRO-MOBILITY MARKET
                    TABLE 11 KEY BUYING CRITERIA FOR MICRO-MOBILITY TYPES

6 MICRO-MOBILITY MARKET, BY BATTERY TYPE (Page No. - 90)
    6.1 INTRODUCTION
    6.2 LITHIUM-ION
           6.2.1 E-BIKES HAVE MAXIMUM PENETRATION OF LITHIUM-ION BATTERIES OWING TO HIGH POWER RANGE AND COMPACT SIZE
    6.3 LITHIUM-ION POLYMER
           6.3.1 LOW WEIGHT AND BETTER RANGE OF LITHIUM-ION POLYMER BATTERIES DRIVE DEMAND
    6.4 LEAD ACID
           6.4.1 LOW COST AND LIGHTWEIGHT FEATURES OF LEAD-ACID BATTERY DRIVE DEMAND
    6.5 OTHERS
           6.5.1 LITHIUM-TITANATE BATTERY DEMAND EXPECTED TO INCREASE IN FUTURE

7 MICRO-MOBILITY MARKET, BY VOLTAGE (Page No. - 93)
    7.1 INTRODUCTION
    7.2 BELOW 24V
           7.2.1 E-SKATEBOARDS, SCOOTERS, AND E-BIKES USUALLY USE LESS THAN 24V BATTERIES
    7.3 36V
           7.3.1 36V BATTERIES INCREASE DISTANCE RANGE AND IMPROVE VEHICLE PERFORMANCE
    7.4 48V
           7.4.1 MANUFACTURERS OF E-KICK SCOOTERS AND E-MOPEDS PREFER 48V BATTERIES FOR A FEW MODELS
    7.5 > 48V
           7.5.1 DEMAND FOR 60V BATTERIES EXPECTED TO GROW IN A FEW MICRO-MOBILITY APPLICATIONS

8 MICRO-MOBILITY MARKET, BY TYPE (Page No. - 95)
    8.1 INTRODUCTION
           8.1.1 RESEARCH METHODOLOGY
           8.1.2 ASSUMPTIONS
           8.1.3 INDUSTRY INSIGHTS
                    FIGURE 34 MICRO-MOBILITY MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION)
                    TABLE 12 MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                    TABLE 13 MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
    8.2 BICYCLES
           8.2.1 DEMAND FOR ENVIRONMENT-FRIENDLY FIRST- AND LAST-MILE TRANSPORT SOLUTIONS DRIVING DEMAND
                    TABLE 14 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                    TABLE 15 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
    8.3 E-BIKES
           8.3.1 SUPPORTING GOVERNMENT POLICIES AND FUNDING FROM KEY SERVICE PROVIDERS DRIVING MARKET
                    TABLE 16 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                    TABLE 17 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
    8.4 E-KICK SCOOTERS
           8.4.1 CUSTOMER PREFERENCE FOR BETTER AESTHETICS AND HIGHER COMFORT TO DRIVE DEMAND
                    TABLE 18 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                    TABLE 19 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
    8.5 OTHERS
           8.5.1 DEMAND FOR SKATEBOARDS AND SEGWAYS TO INCREASE OWING TO SUPPORTING INFRASTRUCTURE
                    TABLE 20 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                    TABLE 21 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)

9 MICRO-MOBILITY MARKET, BY PROPULSION (Page No. - 103)
    9.1 INTRODUCTION
           9.1.1 RESEARCH METHODOLOGY
           9.1.2 ASSUMPTIONS
           9.1.3 INDUSTRY INSIGHTS
                    FIGURE 35 MICRO-MOBILITY MARKET, BY PROPULSION, 2022 VS. 2027 (USD MILLION)
                    TABLE 22 MICRO-MOBILITY MARKET, BY PROPULSION, 2018–2021 (USD MILLION)
                    TABLE 23 MICRO-MOBILITY MARKET, BY PROPULSION, 2022–2027 (USD MILLION)
    9.2 HUMAN POWERED (PEDAL-ASSIST)
           9.2.1 EASY ACCESSIBILITY AND COST-EFFECTIVENESS INCREASING DEMAND FOR HUMAN-POWERED BICYCLES
                    TABLE 24 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                    TABLE 25 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.3 ELECTRICALLY POWERED
           9.3.1 GROWING CHARGING INFRASTRUCTURE AND IMPROVED BATTERY PERFORMANCE TO DRIVE MARKET
                    TABLE 26 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                    TABLE 27 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)

10 MICRO-MOBILITY MARKET, BY SHARING TYPE (Page No. - 108)
     10.1 INTRODUCTION
             10.1.1 RESEARCH METHODOLOGY
             10.1.2 ASSUMPTIONS
             10.1.3 INDUSTRY INSIGHTS
                       FIGURE 36 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022 VS. 2027 (USD MILLION)
                       TABLE 28 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2018–2021 (USD MILLION)
                       TABLE 29 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022–2027 (USD MILLION)
     10.2 STATION BASED (DOCKED)
             10.2.1 DOCKED SHARING TYPE PROVIDES MORE SECURE SOLUTION FOR FLEETS
                       TABLE 30 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 31 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.3 DOCK-LESS
             10.3.1 DOCK-LESS STATIONS OFFER MAXIMUM FREEDOM TO CUSTOMERS
                       TABLE 32 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 33 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)

11 MICRO-MOBILITY MARKET, BY OWNERSHIP (Page No. - 114)
     11.1 INTRODUCTION
             11.1.1 RESEARCH METHODOLOGY
             11.1.2 ASSUMPTIONS
             11.1.3 INDUSTRY INSIGHTS
                       FIGURE 37 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022 VS. 2027 (USD MILLION)
                       TABLE 34 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2018–2021 (USD MILLION)
                       TABLE 35 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022–2027 (USD MILLION)
     11.2 BUSINESS-TO-BUSINESS
             11.2.1 RISING DEMAND FOR EMISSION-FREE VEHICLES IN UNIVERSITIES AND CAMPUSES DRIVES MARKET
                       TABLE 36 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 37 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
     11.3 BUSINESS-TO-CONSUMER
             11.3.1 RISE IN SMART CITY PROJECTS AND INCREASE IN DEMAND FOR SHORT-DISTANCE TRAVEL BOOST MARKET GROWTH
                       TABLE 38 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 39 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)

12 MICRO-MOBILITY MARKET, BY DATA SERVICE (Page No. - 119)
     12.1 INTRODUCTION
             12.1.1 RESEARCH METHODOLOGY
             12.1.2 ASSUMPTIONS
             12.1.3 INDUSTRY INSIGHTS
                       FIGURE 38 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022 VS. 2027 (USD MILLION)
                       TABLE 40 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2018–2021 (USD MILLION)
                       TABLE 41 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022–2027 (USD MILLION)
     12.2 NAVIGATION
             12.2.1 REAL-TIME DATA AND ROUTE PLANNING FEATURES BOOST NAVIGATION SEGMENT
                       TABLE 42 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 43 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
     12.3 PAYMENT
             12.3.1 INCREASE IN POPULARITY OF DIGITAL PAYMENTS AND THEIR CONVENIENCE IS DRIVING DEMAND
                       TABLE 44 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 45 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
     12.4 OTHERS
             12.4.1 DOCK-LESS STATIONS OFFERING MAXIMUM FREEDOM TO CUSTOMERS DRIVING GROWTH
                       TABLE 46 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 47 OTHER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)

13 MICRO-MOBILITY MARKET, BY TRAVEL RANGE (Page No. - 125)
     13.1 INTRODUCTION
             13.1.1 RESEARCH METHODOLOGY
             13.1.2 ASSUMPTIONS
             13.1.3 INDUSTRY INSIGHTS
                       FIGURE 39 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022 VS. 2027 (USD MILLION)
                       TABLE 48 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2018–2021 (USD MILLION)
                       TABLE 49 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022–2027 (USD MILLION)
     13.2 UP TO 3 MILES
             13.2.1 E-KICK SCOOTERS AND BICYCLES USED TO COMMUTE UP TO 3 MILES
                       TABLE 50 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 51 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
     13.3 3–6 MILES
             13.3.1 MAJORITY OF E-MOPEDS USED TO COMMUTE 3–6 MILES DISTANCE
                       TABLE 52 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 53 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)

14 MICRO-MOBILITY MARKET, BY SPEED (Page No. - 130)
     14.1 INTRODUCTION
             14.1.1 RESEARCH METHODOLOGY
             14.1.2 ASSUMPTIONS
             14.1.3 INDUSTRY INSIGHTS
                       FIGURE 40 MICRO-MOBILITY MARKET, BY SPEED, 2022 VS. 2027 (USD MILLION)
                       TABLE 54 MICRO-MOBILITY MARKET, BY SPEED, 2018–2021 (USD MILLION)
                       TABLE 55 MICRO-MOBILITY MARKET, BY SPEED, 2022–2027 (USD MILLION)
     14.2 UP TO 25 KMPH
             14.2.1 INCREASE IN DEMAND FOR E-BIKES AND E-KICK SCOOTERS WOULD DRIVE MARKET
                       TABLE 56 CITY SPEED LIMITS, 2022
                       TABLE 57 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 58 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
     14.3 25–45 KMPH
             14.3.1 LONG-DISTANCE COVERAGE AND EMERGENCE OF TOURISM TO BOOST MARKET GROWTH
                       TABLE 59 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 60 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)

15 MICRO-MOBILITY MARKET, BY REGION (Page No. - 136)
     15.1 INTRODUCTION
             15.1.1 RESEARCH METHODOLOGY
             15.1.2 ASSUMPTIONS
             15.1.3 INDUSTRY INSIGHTS
                       FIGURE 41 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION)
                       TABLE 61 MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION)
                       TABLE 62 MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION)
     15.2 AMERICAS
               TABLE 63 NUMBER OF TRIPS IN NORTH AMERICA
               FIGURE 42 AMERICAS: MICRO-MOBILITY MARKET SNAPSHOT
               TABLE 64 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
               TABLE 65 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             15.2.1 US
                       15.2.1.1 US holds largest market share owing to presence of Lime and Lyft
                                   TABLE 66 US: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 67 US: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.2.2 CANADA
                       15.2.2.1 E-kick scooter estimated to show fastest growth in Canada micro-mobility market
                                   TABLE 68 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 69 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.2.3 MEXICO
                       15.2.3.1 Rising demand for e-kick scooters driving market
                                   TABLE 70 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 71 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.2.4 BRAZIL
                       15.2.4.1 Brazil projected to be fastest-growing market in Americas
                                   TABLE 72 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 73 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
     15.3 EUROPE
               FIGURE 43 EUROPE: MICRO-MOBILITY MARKET SNAPSHOT
               TABLE 74 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
               TABLE 75 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             15.3.1 GERMANY
                       15.3.1.1 Structural lanes and developed infrastructure supporting micro-mobility will drive market in Germany
                                   TABLE 76 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 77 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.3.2 FRANCE
                       15.3.2.1 High demand for bicycles and e-kick scooters will drive market in France
                                   TABLE 78 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 79 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.3.3 ITALY
                       15.3.3.1 Increasing use of micro-mobility in Rome and Milan will boost Italian market
                                   TABLE 80 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 81 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.3.4 RUSSIA
                       15.3.4.1 Increasing government initiatives to fuel market in Russia
                                   TABLE 82 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 83 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.3.5 SPAIN
                       15.3.5.1 E-kick scooters estimated to show fastest growth in Spain
                                   TABLE 84 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 85 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.3.6 UK
                       15.3.6.1 Increasing focus on low-speed sharing vehicles to drive demand
                                   TABLE 86 UK: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 87 UK: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.3.7 NETHERLANDS
                       15.3.7.1 Rising focus on bicycles as a sharing service to boost market growth
                                   TABLE 88 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 89 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
     15.4 ASIA PACIFIC
               TABLE 90 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
               TABLE 91 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
               FIGURE 44 ASIA PACIFIC: MICRO-MOBILITY MARKET, 2022 VS 2027 (USD MILLION)
             15.4.1 CHINA
                       15.4.1.1 Increasing adoption of e-bikes and e-kick scooters and government incentives to lead to reduced emissions
                       TABLE 92 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                       TABLE 93 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.4.2 INDIA
                       15.4.2.1 India estimated to be fastest-growing market in Asia Pacific
                                   TABLE 94 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 95 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.4.3 JAPAN
                       15.4.3.1 E-kick scooter shows fastest growth in Japan’s micro-mobility market
                                   TABLE 96 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 97 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.4.4 SINGAPORE
                       15.4.4.1 Presence of leading players makes Singapore third-largest market in Asia Pacific
                                   TABLE 98 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 99 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.4.5 INDONESIA
                       15.4.5.1 Indonesia second-largest market for micro-mobility in Asia Pacific
                                   TABLE 100 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 101 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)
             15.4.6 SOUTH KOREA
                       15.4.6.1 E-kick scooters estimated to show fastest growth
                                   TABLE 102 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION)
                                   TABLE 103 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION)

16 COMPETITIVE LANDSCAPE (Page No. - 166)
     16.1 OVERVIEW
     16.2 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021
               TABLE 104 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021
               FIGURE 45 MICRO-MOBILITY MARKET SHARE, 2021
     16.3 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS
               FIGURE 46 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS, 2019–2021
     16.4 COMPANY EVALUATION QUADRANT: MICRO-MOBILITY SERVICE PROVIDER
             16.4.1 STARS
             16.4.2 EMERGING LEADERS
             16.4.3 PERVASIVE PLAYERS
             16.4.4 PARTICIPANTS
                       TABLE 105 MICRO-MOBILITY MARKET: COMPANY SERVICES FOOTPRINT, 2021
                       TABLE 106 MICRO-MOBILITY MARKET: COMPANY MICRO-MOBILITY SERVICES FOOTPRINT, 2021
                       TABLE 107 MICRO-MOBILITY MARKET: COMPANY REGION FOOTPRINT, 2021
                       FIGURE 47 COMPETITIVE EVALUATION MATRIX: MICRO-MOBILITY SERVICE PROVIDERS, 2021
                       FIGURE 48 DETAILS ON KEY DEVELOPMENTS BY LEADING PLAYERS
     16.5 COMPETITIVE SCENARIO
             16.5.1 NEW PRODUCT DEVELOPMENTS
                       TABLE 108 NEW PRODUCT DEVELOPMENTS, 2022
             16.5.2 DEALS
                       TABLE 109 DEALS, 2022
             16.5.3 EXPANSIONS, 2019–2022
                       TABLE 110 EXPANSIONS, 2022
     16.6 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2019–2022
               TABLE 111 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND PARTNERSHIPS AS KEY GROWTH STRATEGIES FROM 2019 TO 2022
     16.7 COMPETITIVE BENCHMARKING
               TABLE 112 MICRO-MOBILITY MARKET: DETAILED LIST OF KEY STARTUPS/SMES
               TABLE 113 MICRO-MOBILITY MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES]

17 COMPANY PROFILES (Page No. - 182)
(Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
     17.1 INTRODUCTION
     17.2 KEY PLAYERS
             17.2.1 BIRD GLOBAL, INC.
                       TABLE 114 BIRD GLOBAL, INC.: BUSINESS OVERVIEW
                       FIGURE 49 BIRD GLOBAL, INC.: COMPANY SNAPSHOT
                       TABLE 115 BIRD GLOBAL, INC.: PRODUCTS OFFERED
                       TABLE 116 BIRD GLOBAL, INC.: DEALS
                       TABLE 117 BIRD GLOBAL, INC.: NEW PRODUCT DEVELOPMENTS
                       TABLE 118 BIRD GLOBAL, INC.: EXPANSION
             17.2.2 LYFT, INC.
                       TABLE 119 LYFT, INC.: BUSINESS OVERVIEW
                       FIGURE 50 LYFT, INC.: COMPANY SNAPSHOT
                       TABLE 120 LYFT, INC.: PRODUCTS OFFERED
                       TABLE 121 LYFT, INC.: NEW PRODUCT DEVELOPMENTS
                       TABLE 122 LYFT, INC.: DEALS
             17.2.3 LIME
                       TABLE 123 LIME: BUSINESS OVERVIEW
                       TABLE 124 LIME: PRODUCTS OFFERED
                       TABLE 125 LIME: NEW PRODUCT DEVELOPMENTS
                       TABLE 126 LIME: DEALS
             17.2.4 DOTT
                       TABLE 127 DOTT: BUSINESS OVERVIEW
                       TABLE 128 DOTT: PRODUCTS OFFERED
                       TABLE 129 DOTT: NEW PRODUCT DEVELOPMENTS
                       TABLE 130 DOTT: DEALS
             17.2.5 HELBIZ INC.
                       TABLE 131 HELBIZ INC.: BUSINESS OVERVIEW
                       FIGURE 51 HELBIZ INC.: COMPANY SNAPSHOT
                       TABLE 132 HELBIZ INC.: PRODUCTS OFFERED
                       TABLE 133 HELBIZ INC.: NEW PRODUCT DEVELOPMENTS
                       TABLE 134 HELBIZ INC.: DEALS
             17.2.6 TIER
                       TABLE 135 TIER: BUSINESS OVERVIEW
                       TABLE 136 TIER: PRODUCTS OFFERED
                       TABLE 137 TIER: NEW PRODUCT DEVELOPMENTS
                       TABLE 138 TIER: DEALS
             17.2.7 BOLT TECHNOLOGY OÜ
                       TABLE 139 BOLT TECHNOLOGY OÜ: BUSINESS OVERVIEW
                       TABLE 140 BOLT TECHNOLOGY OÜ: PRODUCTS OFFERED
                       TABLE 141 BOLT TECHNOLOGY OÜ: NEW PRODUCT DEVELOPMENTS
                       TABLE 142 BOLT TECHNOLOGY OÜ: DEALS
             17.2.8 VOI
                       TABLE 143 VOI: BUSINESS OVERVIEW
                       TABLE 144 VOI: PRODUCTS OFFERED
                       TABLE 145 VOI: NEW PRODUCT DEVELOPMENTS
                       TABLE 146 VOI: DEALS
             17.2.9 SUPERPEDESTRIAN INC.
                       TABLE 147 SUPERPEDESTRIAN INC.: BUSINESS OVERVIEW
                       TABLE 148 SUPERPEDESTRIAN INC.: PRODUCTS OFFERED
                       TABLE 149 SUPERPEDESTRIAN INC.: DEALS
             17.2.10 SPIN
                       TABLE 150 SPIN: BUSINESS OVERVIEW
                       TABLE 151 SPIN: PRODUCTS OFFERED
                       TABLE 152 SPIN: NEW PRODUCT DEVELOPMENTS
                       TABLE 153 SPIN: DEALS
     17.3 OTHER PLAYERS
             17.3.1 NIU INTERNATIONAL
                       TABLE 154 NIU INTERNATIONAL: COMPANY OVERVIEW
             17.3.2 VEO
                       TABLE 155 VEO: COMPANY OVERVIEW
             17.3.3 FELYX SHARING B.V.
                       TABLE 156 FELYX SHARING B.V.: COMPANY OVERVIEW
             17.3.4 YULU
                       TABLE 157 YULU: COMPANY OVERVIEW
             17.3.5 MOOVIT INC.
                       TABLE 158 MOOVIT INC.: COMPANY OVERVIEW
             17.3.6 WIND TEL-AVIV (BY-BYKE) LTD.
                       TABLE 159 WIND TEL-AVIV (BY-BYKE) LTD.: COMPANY OVERVIEW
             17.3.7 BEAM MOBILITY HOLDINGS PTE. LTD.
                       TABLE 160 BEAM MOBILITY HOLDINGS PTE. LTD.: COMPANY OVERVIEW
             17.3.8 E-STRALIAN PTY LTD
                       TABLE 161 E-STRALIAN PTY LTD: COMPANY OVERVIEW
             17.3.9 HELLO-BIKE
                       TABLE 162 HELLO-BIKE: COMPANY OVERVIEW
             17.3.10 SPLYT TECHNOLOGIES LTD.
                       TABLE 163 SPLYT TECHNOLOGIES LTD.: COMPANY OVERVIEW

*Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.

18 RECOMMENDATIONS BY MARKETSANDMARKETS (Page No. - 221)
     18.1 NORTH AMERICA LEADING MICRO-MOBILITY MARKET GLOBALLY
     18.2 E-KICK SCOOTERS DEMAND INCREASING IN EUROPE OWING TO SUPPORTING GOVERNMENT REGULATIONS
     18.3 CONCLUSION

19 APPENDIX (Page No. - 223)
     19.1 KEY INSIGHTS OF INDUSTRY EXPERTS
     19.2 DISCUSSION GUIDE
     19.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     19.4 AVAILABLE CUSTOMIZATIONS
             19.4.1 MICRO-MOBILITY MARKET, BY AGE GROUP
                       19.4.1.1 15–34
                       19.4.1.2 34–54
                       19.4.1.3 55 & Above
             19.4.2 MICRO-MOBILITY MARKET, BY LOCATION
                       19.4.2.1 Roads
                       19.4.2.2 Tracks
                       19.4.2.3 Footpaths
             19.4.3 SKATEBOARDS MICRO-MOBILITY MARKET, BY REGION
                       19.4.3.1 Americas
                       19.4.3.2 Europe
                       19.4.3.3 Asia Pacific
             19.4.4 SEGWAYS MICRO-MOBILITY MARKET, BY REGION
                       19.4.4.1 Americas
                       19.4.4.2 Europe
                       19.4.4.3 Asia Pacific
     19.5 RELATED REPORTS
     19.6 AUTHOR DETAILS

The study involves four main activities to estimate the current size of the micro-mobility market.

  • Exhaustive secondary research was done to collect information on the market, such as micro-mobility market by type, speed, propulsion, sharing type, ownership, data service, travel range and region.
  • The next step was to validate these findings, assumptions, and market analysis with industry experts across value chains through primary research.
  • Top-down approach were employed to estimate the complete market size for different segments considered under this study.
  • Thereafter, market breakdown and data triangulation processes were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources were used to identify and collect information for this study. The secondary sources included annual reports; press releases and investor presentations of companies; white papers, certified publications, articles from recognized authors, directories, and databases; and articles from recognized associations and government publishing sources.

Secondary research was used to obtain key information about the industry’s value chain, the overall pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from the market and technology-oriented perspectives.

Primary Research

Extensive primary research was conducted after acquiring an understanding of the micro-mobility market scenario through secondary research. Several primary interviews were conducted with market experts from both the demand - (micro-mobility vehicle users) and supply-side (micro-mobility service providers, battery suppliers, data service providers and others) players across three major regions, namely, Americas, Europe, and Asia Pacific. Approximately 90-100% of the primary interviews were conducted from the supply side. Primary data was collected through questionnaires, emails, and telephonic interviews. Various departments within organizations, including sales, operations, and administration were strived, to provide a holistic viewpoint in reports while canvassing primaries.

After interacting with industry participants, some brief sessions were conducted with experienced independent consultants to reinforce the findings from the primaries. This, along with the opinions of in-house subject matter experts, has led to the findings delineated in the rest of this report.

Micro-Mobility Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

A detailed market estimation approach was followed to estimate and validate the value of the micro-mobility market and other dependent submarkets, as mentioned below:

  • The regional data has been collected using the number of trips travelled by the micro-mobility vehicles in a year and the per ride cost. Further, top-down approach has been used to estimate the country level market by type of vehicle. The country level penetration of each vehicle type is applied on the country level market and hence country level market for each vehicle type has been derived.

Micro-Mobility Market Size: Top-Down Approach (Type)

Micro-Mobility Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Micro-Mobility Market Size: Top-Down Approach (Region)

Micro-Mobility Market Size, and Share

Report Objectives

  • To define, describe, and forecast the size of the micro-mobility market in terms value
  • By Type (Bicycles, E-bikes, E-kick scooters, and Others)
  • By Speed (Up To 25 kmph and 25-45 kmph)
  • By Propulsion (Human Powered and Electrically Powered)
  • By Sharing Type (Docked) and Dock-less)
  • By Ownership (Business-to-Business and Business-to-Consumer)
  • By Data Service (Navigation, Payment, and Other Data Services)
  • By Travel Range (Up to 3 Miles and 3-6 Miles)
  • By Region (Asia-Pacific, Europe, Americas)
  • To qualitatively analyze and assess the micro-mobility market, by voltage and by battery type
  • To understand the market dynamics (drivers, restraints, opportunities, and challenges) of the market
  • To analyze the share of leading players in the micro-mobility market and evaluate competitive leadership mapping
  • To strategically analyze the key player strategies/right to win and company revenue analysis
  • To strategically analyze the market with Porter’s Five Forces analysis, supply chain analysis, market ecosystem, trade analysis, case studies, ASP analysis, patent analysis, trends/disruptions impacting buyers, technology trend and regulatory analysis.
  • To analyze recent developments, including new product launches, expansions, and other activities, undertaken by key industry participants in the market.

Available Customizations

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Micro-Mobility Market, By AGE Group

  • 15-34
  • 34-54
  • 55 & Above

Micro-Mobility Market, By Location

  • Roads
  • Tracks
  • Footpaths

Skateboards Micro-Mobility Market, By Region

  • Americas
  • Europe
  • Asia Pacific

Segways Micro-Mobility Market, By Region

  • Americas
  • Europe
  • Asia Pacific

Detailed Analysis and Profiling of Additional Market Players (Up to 3)

Report Code
AT 8183
Published ON
Oct, 2022
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