Commercial Touch Display Market Size, Share, Statistics and Industry Growth Analysis Report by Product (Monitor, POS Terminal, Signage Display), Touch Technology (Resistive, Capacitive, Infrared), Aspect Ratio (Wide, Square), Resolution, Screen Size, Industry, Application and Region - Forecast to 2029
[281 Pages Report] The global Commercial Touch Display Market Size is projected to grow from USD 5.8 Billion in 2024 to USD 8.7 Billion by 2029, registering a CAGR of 8.6% during the forecast period.
The growing demand for interactive customer experiences in retail, hospitality, and education propels the commercial touch display industry. Advancements in touch technology, coupled with increased familiarity from smartphone usage, are driving the adoption of touch displays in public spaces. Smart retail applications, interactive advertising, and large-format touchscreens in corporate settings contribute to market growth.
Commercial Touch Display Market Forecast to 2028
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Market Dynamics:
Driver: Growing demand for interactive displays in various applications
Interactive displays enable users to interact with the screen using touch or other input methods like gestures or voice commands. Interactive displays and touch-based devices have become increasingly popular across a range of industries, including smart homes and automobiles, retail, corporate, banking, transportation and more. In the smart home sector, interactive displays are integrated into various appliances such as washing machines, refrigerators, microwaves, and chimneys. Similarly, the automobile industry has incorporated interactive displays in navigation screens, digital rear-view mirrors, and dashboards. Interactive touch screens have become ubiquitous in most industries, with the kiosk industry particularly reliant on them. Interactive kiosks, whiteboards, tables, and monitors are gaining popularity across multiple business verticals. This growing demand for touch-based devices has significantly contributed to the increased demand for interactive displays.
The education sector is rapidly transitioning towards digital learning, with educational institutions, students, and teachers all embracing this trend. Technological advancements have played a vital role in making this transition possible, making it easier to create interactive classrooms. LCD, LED-LCD, and OLED are the display technologies commonly used in interactive displays. Each display technology has its unique advantages and disadvantages, and the choice of display technology will depend on the specific requirements. Displays are also widely used in commercial spaces to enhance the customer experience and facilitate business operations. In retail settings, displays are commonly used for advertising and showcasing products, allowing customers to browse and interact with items before making a purchase. Some of the top global companies that specialize in interactive displays are LG Corporation (South Korea), Samsung Electronics (South Korea), Sharp Corporation (Japan), NEC Corporation (Japan), ViewSonic Corporation (US), Planar Systems (US), and Horizon Display (US).
Restraint: The rise of touchless and antimicrobial display solutions in public settings
The rise of touchless and antimicrobial display solutions in public settings reflects an evolutionary response to the growing concern regarding hygiene and cleanliness in high-traffic areas. These solutions aim to address the challenges posed by conventional touch displays in public spaces, where multiple users interact with the same screens, potentially leading to the transmission of germs. Touchless display solutions have gained prominence by offering innovative interaction methods that eliminate the need for physical contact. Utilizing technologies such as infrared sensors, gesture recognition, or proximity sensors, these systems allow users to engage with the display without physically touching the screen. This touchless approach minimizes the risk of germ transmission, catering to heightened hygiene expectations in public environments like retail stores, transportation hubs, educational institutions, healthcare facilities, and more. Hygiene concerns pose a notable constraint on the widespread adoption of touch displays, particularly in public settings, due to heightened awareness surrounding cleanliness and the potential transmission of germs through constant touching. The prevalence of health crises, such as the COVID-19 pandemic, has significantly amplified these concerns, focusing attention on the importance of mitigating the risk of germ transmission via shared surfaces.
Being interactive by nature, touch displays necessitate direct physical contact for interaction, increasing the possibility of germ transfer from one user to another. In public settings like retail stores, transportation hubs, educational institutions, healthcare facilities, and various other high-traffic areas, touch displays raise the alarm about the potential spread of bacteria and viruses. This concern impacts user confidence and adoption rates, especially among individuals who are conscious of hygiene standards and the potential health risks associated with shared surfaces. The growing awareness of hygiene-related issues has led to an increased demand for touchless or antimicrobial display solutions. Touchless technology, such as gesture-based or proximity sensors, allows users to interact with displays without direct physical contact, reducing the risk of germ transmission. Additionally, the integration of antimicrobial coatings or materials in touch displays aims to inhibit the growth of microorganisms on the display surfaces, promoting a more hygienic user experience.
These hygiene concerns present a substantial challenge for touch display manufacturers and integrators, compelling them to innovate and develop solutions that prioritize cleanliness and user safety. Meeting these demands involves not only technological advancements but also raising awareness and assuring users of the enhanced hygiene measures incorporated into these displays to address the concerns surrounding public health and safety.
Opportunity: Integration of artificial intelligence in touchscreen display devices
The integration of artificial intelligence (AI) within touchscreen display devices has revolutionized user interactions and experiences. AI empowers these displays with advanced capabilities, such as gesture recognition, voice and speech understanding, and adaptive learning algorithms. Powered by AI, gesture recognition technology enables touchless interactions, allowing users to engage with displays without physical contact, thereby enhancing hygiene and accessibility. Voice recognition, employing natural language processing algorithms, enables users to interact with displays through spoken commands, offering hands-free convenience and accessibility.
AI-driven personalization is another significant feature, where touchscreen displays can analyze user behavior and preferences, providing tailored content and recommendations. Through predictive analytics, these displays anticipate user needs based on historical data, improving user efficiency. AI-powered virtual assistants or chatbots integrated into touchscreen displays offer real-time assistance and guidance, enhancing interactivity. Moreover, AI’s adaptive learning capabilities enable touchscreen displays to continuously improve by learning from user interactions, refining the user experience over time. These AI integrations enhance user convenience and personalization and pave the way for more intuitive and intelligent interactions, transforming the functionality and usability of touchscreen displays across various industries.
Challenge: Compatibility and integration with existing infrastructure can pose a significant challenge
The compatibility and integration of touch display systems with existing infrastructure can present a substantial challenge for businesses and organizations. Incorporating touch displays into established setups often requires seamless compatibility with various software, hardware, or network configurations already in place. This challenge arises due to the diversity of systems, operating platforms, and protocols used across different industries and businesses. Ensuring that the touch display technology can interact harmoniously with existing tools, databases, or software applications is crucial for smooth and efficient operation.
Incompatibility issues may lead to functionality limitations, disruptions in workflow, or additional costs for modifications and adaptations to ensure proper integration. Such challenges might demand additional investments in software development, upgrades, or modifications to existing systems, which can extend both the time and financial commitments required for successful implementation. The complexity of integration can often delay the deployment of touch display solutions, impacting the anticipated benefits and efficiency improvements that these systems are meant to offer. Moreover, the need for cross-platform compatibility further intensifies the challenge, especially when integrating touch displays into diverse environments that utilize a range of technologies and interfaces. Addressing these compatibility and integration challenges requires a meticulous approach involving comprehensive compatibility assessments, tailored solutions, and potentially custom development to bridge the gaps between the touch display systems and existing infrastructure, ensuring a cohesive and efficient operation without disruptions.
Commercial Touch Display Market Ecosystem
Prominent companies in this market include well-established, financially stable providers of commercial touch display products. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include LG DISPLAY CO., LTD. (South Korea), SAMSUNG (South Korea), LEYARD (China), Sharp Corporation (Japan), NEC Corporation (Japan), ViewSonic Corporation (US), Elo Touch Solutions, Inc. (US), Innolux Corporation (Taiwan), AUO Corporation (Taiwan), and BOE Technology Group Co., Ltd. (China).
By Product, open frame touch display is likely to lead the market during the forecast period.
The open-frame touchscreen display is likely to lead the commercial touch display market for many compelling reasons. Government data consistently highlights the push towards smart infrastructure and the integration of digital technologies across sectors. Open frame displays align perfectly with these initiatives, offering a versatile and adaptable solution for applications ranging from retail and healthcare to industrial settings. The modular design of open frame displays allows for easy integration into existing systems, making them ideal for retrofitting and upgrading initiatives supported by government mandates.
By Touch Technology, the capacitive touch segment is likely to grow at the highest CAGR between 2024 and 2029.
Capacitive touchscreens support multi-touch capabilities, allowing users to perform gestures like pinching, zooming, and swiping. This feature is particularly desirable in various commercial contexts, from interactive kiosks to digital signage and point-of-sale terminals, where businesses aim to enhance user engagement and usability. Additionally, capacitive touchscreens offer excellent optical clarity, preserving the visual quality of the display content. This optical clarity is essential for applications like retail displays and advertising, where the visual appeal of the content is a primary consideration. These factors are expected to boost the demand for capacitive touch technology, which, in turn, will result in the highest CAGR over the forecast period.
By Industry, the healthcare segment is to exhibit highest CAGR from 2024 to 2029.
The healthcare segment in the commercial touch display market share is poised for the highest CAGR due to several pivotal factors. The increasing digitization of healthcare processes, including electronic health records (EHR) and advanced medical imaging technologies, is driving the demand for high-performance touch displays in medical settings. The transition towards telemedicine and the need for interactive and collaborative tools for remote consultations further amplify the significance of touch displays in healthcare. These displays facilitate hands-on interaction with patient data, medical images, and diagnostic software, enhancing the efficiency of healthcare professionals. Additionally, the emphasis on infection control in healthcare environments has accelerated the adoption of touch displays with antimicrobial coatings, ensuring a hygienic user interface. The versatility of touch displays in supporting applications like patient monitoring, surgery, and medical education contributes to their indispensable role in modern healthcare, thus fueling the anticipated growth in this segment.
By Application, the indoor segment to dominate the market between 2024 and 2029.
The indoor application segment is anticipated to lead the commercial touch display market growth over the forecast period due to a surge in demand for interactive solutions in indoor environments. Industries such as retail, healthcare, and corporate settings increasingly leverage touch displays for applications like interactive kiosks, digital signage, and collaborative workspaces. The emphasis on enhancing customer engagement, providing intuitive interfaces, and improving operational efficiency within enclosed spaces is propelling the adoption of touch displays. Additionally, the flexibility and adaptability of touch technology to various indoor settings contribute to its widespread use, making indoor applications a focal point for sustained growth in the commercial touch display market.
Asia Pacific region is likely to experience the highest growth in the overall commercial touch display market during the forecast period.
Commercial Touch Display Market Statistics by Region
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The Asia Pacific region is expected to exhibit the highest growth rate in the global commercial touch display market due to several key factors. Rapid urbanization, increasing disposable incomes, and a burgeoning retail sector in countries like China and India are driving the demand for interactive and engaging displays in commercial spaces. The widespread adoption of digital signage, interactive kiosks, and touch-based point-of-sale systems further fuels market growth. Additionally, advancements in technology, coupled with the rising trend of smart cities and increasing investments in infrastructure development, are contributing to the surge in demand for commercial touch displays in various sectors, including retail, hospitality, and education. The region's proactive approach toward digital transformation and the growing acceptance of touch-based interfaces across industries are anticipated to propel the Asia Pacific commercial touch display market to the forefront of global growth.
Key Market Players
LG DISPLAY CO., LTD. (South Korea), SAMSUNG (South Korea), LEYARD (China), Sharp Corporation (Japan), NEC Corporation (Japan), Elo Touch Solutions, Inc. (US), Innolux Corporation (Taiwan), AUO Corporation (Taiwan), and BOE Technology Group Co., Ltd. (China).are some of the key players in the commercial touch display companies.
Commercial Touch Display Market Report Scope
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Report Metric |
Details |
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Estimated Market Size in 2024 |
USD 5.8 Billion |
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Projected Market Size in 2029 |
USD 8.7 Billion |
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Growth Rate |
CAGR of 8.6% |
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Market size available for years |
2020—2029 |
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Base year |
2023 |
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Forecast period |
2024—2029 |
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Forecast Units |
USD Millions/USD Billions and Million Units |
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Segments Covered |
By product, touch technology, aspect ratio, screen size, resolution, industry, application, and region |
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Geographic regions covered |
North America, Europe, Asia Pacific, and Rest of the World |
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Companies covered |
LG DISPLAY CO., LTD. (South Korea), SAMSUNG (South Korea), LEYARD (China), Sharp Corporation (Japan), NEC Corporation (Japan). A total of 25 players are covered. |
Commercial Touch Display Market Highlights
This research report categorizes the commercial touch display market based on product, touch technology, aspect ratio, screen size, resolution, industry, application, and region.
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Subsegment |
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By Product: |
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By Touch Technology |
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By Aspect Ratio: |
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By Screen Size: |
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By Resolution: |
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By Industry: |
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By Application: |
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By Region: |
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Recent Developments
- In September 2023, Elo Touch Solutions, Inc. unveiled the 2799L open frame display, a 27-inch touchscreen monitor engineered explicitly for outdoor applications, constructed to endure various environmental conditions. This open-frame solution is well-suited for kiosk manufacturers and integrators seeking to create tailored outdoor or industrial solutions that demand resilience against temperature fluctuations, humidity, and round-the-clock operation.
- In June 2023, Samsung Electronics America, Inc. (Subsidiary of SAMSUNG) introduced its new Interactive Display at the 2023 ISTELive conference in Philadelphia. The Interactive Display marked the first Samsung interactive solution built on the Android Operating System, providing an intuitive user interface that enriched the classroom experience right from the start.
- In July 2023, LEYARD formed a strategic partnership agreement with the IAC, aimed at harnessing their individual strengths to facilitate the advancement of local industrial system modernization, digital transformation, and the enhancement of the real economy's high-quality development.
- In March 2023, Innolux Corporation introduced its electronic paper technology to the Quanlian smart retail field, creating sustainable value and an upgrade. It marked the company's debut in the retail supermarket arena as they collaborated with Taiwan's largest local supermarket, the Quan Lian Welfare Center.
- In March 2023, E Ink Holdings Inc. and Sharp Corporation collaborated to develop and market ePaper posters using E Ink's technology which can be used as digital signage.
Frequently Asked Questions (FAQs):
Which are the major companies in the commercial touch display market? What are their key strategies to strengthen their market presence?
The major companies in the commercial touch display market are – LG DISPLAY CO., LTD. (South Korea), SAMSUNG (South Korea), LEYARD (China), Sharp Corporation (Japan), NEC Corporation (Japan), ViewSonic Corporation (US), Elo Touch Solutions, Inc. (US), Innolux Corporation (Taiwan), AUO Corporation (Taiwan), and BOE Technology Group Co., Ltd. (China). The major strategies adopted by these players are product launches and collaborations.
What are the new opportunities for emerging players in the commercial touch display market?
Emerging players in the commercial touch display market are presented with promising opportunities as the demand for interactive and user-centric solutions continues to rise across diverse industries. With an increasing focus on applications such as digital signage, interactive kiosks, and collaborative workspaces, new entrants have the chance to offer innovative, cost-effective, and niche-specific touch display solutions. The growing trend of touch displays in emerging markets and the integration of advanced technologies, including augmented reality (AR) and virtual reality (VR), present avenues for differentiation.
Which industry is likely to drive the commercial touch display market growth in the next five years?
The anticipated high growth rate of commercial touch displays in the healthcare sector is expected to drive the overall market significantly. As healthcare facilities increasingly adopt digital solutions and modernize their infrastructure, there will be a surge in demand for touch displays to facilitate interactive and intuitive interfaces. The integration of touch displays for applications such as patient engagement systems, electronic health records (EHRs), and interactive medical imaging not only enhances operational efficiency but also contributes to an improved overall patient experience.
Which region will likely offer lucrative growth for the commercial touch display market by 2029?
The Asia-Pacific region is set to experience the highest growth rate in the commercial touch display market, driven by a confluence of factors. Rapid urbanization, technological advancements, and the expanding middle class in countries like China, India, and Japan are fostering increased commercial activities. This leads to a heightened demand for touch displays in sectors such as retail, hospitality, and corporate environments. The widespread use of smart devices and a robust digital infrastructure further amplify the necessity for interactive displays across various applications.
Which factors are expected to boost the commercial touch display market in the next 5-6 years?
Over the next 5-6 years, the commercial touch display market is anticipated to experience growth due to the ongoing technological advancements in touch display technology, increasing demand for touch displays in commercial vehicles, growing demand for interactive displays in various applications, and rising digital signage adoption.
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The study involved four major activities in estimating the commercial touch display market size. Exhaustive secondary research has been carried out to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information relevant to this study on the commercial touch displays market. The secondary sources included the Consumer Technology Association (CTA), Electronic Retail Association (ERA), Digital Signage Federation (DSF), Society for Information Display (SID), annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles by recognized authors; directories; and databases.
The global size of the commercial touch display market has been obtained from the secondary data available through paid and unpaid sources. It has also been determined by analyzing the product portfolios of the leading companies and rating them based on the quality of their offerings.
Secondary research has been used to gather key information about the industry's supply chain, the market’s monetary chain, the total number of key players, and market segmentation according to the industry trends to the bottom-most level, geographic markets, and key developments from both the market- and technology-oriented perspectives. It has also been conducted to identify and analyze the industry trends and key developments undertaken from both the market- and technology perspectives.
Primary Research
In the primary research process, various primary sources have been interviewed to obtain qualitative and quantitative information about the market across four main regions—Asia Pacific, North America, Europe, and the Rest of the World (the Middle East & Africa, and South America). Primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing directors, technology directors, and other related key executives from major companies and organizations operating in the commercial touch display market or related markets.
After completing market engineering, primary research was conducted to gather information and verify and validate critical numbers from other sources. Primary research has also been conducted to identify various market segments; industry trends; key players; competitive landscape; and key market dynamics, such as drivers, restraints, opportunities, and challenges, along with key strategies adopted by market players. Most primary interviews have been conducted with the market's supply side. This primary data has been collected through questionnaires, emails, and telephonic interviews.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
In the complete engineering process, both top-down and bottom-up approaches and several data triangulation methods have been used to estimate and validate the size of the overall commercial touch displays market and other dependent submarkets. Key players in the market have been identified through secondary research, and their market positions in the respective geographies have been determined through both primary and secondary research. This entire procedure includes studying top market players' annual and financial reports and extensive interviews with industry leaders such as CEOs, VPs, directors, and marketing executives for key insights (qualitative and quantitative).
All percentage shares and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research study have been accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.
Global Commercial Touch Display Market Size: Bottom-Up Approach
Global Commercial Touch Display Market Size: Top-Down Approach
Data Triangulation
After arriving at the overall market size from the market size estimation process explained above, the total market has been split into several segments and subsegments. Data triangulation has been employed to complete the market engineering process and arrive at the exact statistics for all segments and subsegments. The data has been triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market has been validated using both the top-down and bottom-up approaches.
Market Definition
A commercial touch display, at its core, represents a technologically advanced interface that seamlessly integrates touch-sensitive capabilities into display systems, catering to a myriad of commercial applications. This innovative technology allows users to interact directly with the digital content presented on the screen by employing touch gestures, such as tapping, swiping, or pinching. Unlike traditional displays, commercial touch displays are specifically designed for deployment in business and public settings, offering a dynamic and engaging user experience. These displays find diverse applications across industries, including retail, hospitality, healthcare, education, and corporate environments. From interactive kiosks and point-of-sale systems to digital signage and collaborative meeting room solutions, commercial touch displays have become integral components in modern business strategies, enhancing customer engagement, facilitating efficient information dissemination, and fostering interactive communication in various professional settings. Touch display technology's evolution continues to shape how businesses and organizations approach user interaction, creating a versatile and immersive platform that transcends conventional display methodologies.
Key Stakeholders
- Raw material and testing equipment suppliers
- Research organizations
- Original equipment manufacturers (OEMs)
- Technology standards organizations, forums, alliances, and associations
- Technology investors
- Analysts and strategic business planners
- Government bodies, venture capitalists, and private equity firms
- End users who want to know more about testing, inspection, and certification services and the latest standards in the testing, inspection, and certification market
Report Objectives
- To define, describe, estimate, and forecast the commercial touch display market, in terms of value, on the basis of product, screen size, aspect ratio, resolution, touch technology, industry, application, and geography
- To forecast the market size of concerned segments with respect to 4 main regions—North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW)
- To provide detailed information regarding the major drivers, restraints, opportunities, and challenges influencing the growth of the market
- To analyze micromarkets1 with respect to individual growth trends, prospects, and contribution to the overall market
- To provide a detailed overview of the value chain of the commercial touch display market and analyze the market trends
- To highlight the impact of Porter's five forces on the commercial touch display market ecosystem and analyze the underlying market opportunities
- To analyze the associated use cases in the commercial touch display market business and their impact on the business strategies adopted by key players
- To provide key industry trends and associated important regulations impacting the global commercial touch display market
- To profile key players and comprehensively analyze their market ranks and core competencies2, along with detailing the competitive landscape for market leaders
- To forecast and compare the market size of pre-recession with that of the post-recession at global and regional levels.
- To benchmark players within the market using the proprietary Company Evaluation Matrix framework, which analyzes market players on various parameters within the broad categories of market rank and product offering
- To track and analyze competitive developments such as joint ventures, mergers and acquisitions, product developments, and research and development (R&D) activities in the commercial touch display market
- To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape to the market leaders
Available customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
- Detailed analysis and profiling of additional market players (up to 5 players) based on various blocks of the supply chain
Growth opportunities and latent adjacency in Commercial Touch Display Market