Interactive Display Market

Interactive Display Market with COVID-19 Impact Analysis by Product (Interactive Kiosk, Whiteboard, Table, Video Wall, Monitor), Technology (LCD, LED, OLED), Panel Size, Panel Type, Vertical, and Geography - Global Forecast to 2025

Report Code: SE 3537 Jul, 2020, by marketsandmarkets.com

Interactive display market is projected to reach USD 13.2 billion by 2025 from USD 9.0 billion in 2020, at a CAGR of 8.1% from 2020 to 2025.

An interactive display accepts input by means of touch and is designed to offer customers access to information such as wayfinding, self-check-in, product availability at departmental stores, patient details, and others. These displays are integrated with specially designed software applications for creating an interactive experience while delivering information based on the input received from end users. Thus, interactive displays act as dynamic information sharing devices in retail, transportation, healthcare, and educational sectors among others.

The interactive display market consists of players that offer various products integrated with different technology, panel size, and panel type. The market is diversified with numerous companies competing across the value chain to sustain their position in the market and simultaneously increase their market share.

Interactive Display Market

Interactive Display Market Forecast to 2025

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Display technology is a lucrative technology, market players extensively focus on R&D activities to develop advanced products and solutions. General applications of any display include television sets, computer monitors, and information displays in automobiles, medical devices, calculators, and various other instruments. In each of these applications, the display device depicts an output based on the instructions sent to it from an input, such as a computer or a sensor. An interactive display is a type of display that performs both functions of accepting an input through touch and displaying the computed output on the screen.

Growing demand for interactive display panels in gamification and digital classrooms, assured return on investment (ROI) for businesses from interactive display products, and growing adoption of interactive displays in the retail sector are some of the major factors driving the interactive display market growth globally. Moreover, increasing trend of using interactive displays in tradeshows and events, the integration of artificial intelligence (AI) in interactive whiteboards are expected to create growth opportunities for market players offering interactive displays. However, factors such as high costs incurred for customization of touch tables, low implementation of interactive whiteboards in the education sector and the production of equipment suitable for all weather conditions in outdoor applications may impede the market growth.

A major factor driving the interactive display market is the decrease in the product cost, along with the increase in panel size of interactive displays. Interactive displays with panel size of 60” are becoming quite common in education and corporate sectors, whereas a few industrial applications require even larger panel sizes for their needs. Moreover, interactive displays are very user friendly. Hence, they are being extensively used by end users in the retail, transportation, entertainment, hospitality, and healthcare sectors.

Interactive Display Market Dynamics:

Driver: Growing demand for interactive display panels in gamification and digital classrooms

The adoption of devices such as mobile phones, tablets, laptops, projectors, and interactive whiteboards in classrooms, is playing a significant role in enhancing the learning process by making it more interactive. Interactive displays help in maintaining a communication environment that encourages feedback not only between teachers and students but also among the students themselves.

On the other hand, gamification enhances the medium of delivering lectures by incorporating lessons in the form of games. Research in different schools and colleges has demonstrated that students learn better when they are fully engaged and have a hands-on learning experience. Interactive displays facilitate multisensory learning, be it an exercise in math problem-solving or a Google Earth tour of the Amazon rainforest.

Restraint: Low implementation of interactive whiteboards (IWBs) in the education sector

The introduction of interactive whiteboards was instrumental in enhancing education by integrating it with technology. Though IWBs witnessed an increased market penetration initially, the product has failed in terms of implementation. The lack of adoption of IWBs by teachers in their daily teaching practice is a major restraint impeding the market growth for interactive displays.

A major reason behind low interest among teachers in using interactive display products is the complexity of the system and the increasing use of interactive flat panels. Moreover, any technical malfunction can only be resolved by the best technical support teams. This further resulted in low enthusiasm for IWBs. Therefore, the ultimate success of IWBs is entirely dependent on the teachers’ willingness to transform their practice, which is found to be decreasing.

Opportunity: Growth opportunity in healthcare and entertainment applications

Constantly growing healthcare and entertainment industries are expected to provide growth opportunities for players in the interactive display market. There is a growing potential for healthcare and entertainment industries for applications such as science observatories, museums, movie halls, and game zones, in the interactive display market. Nintendo Co., Ltd. (Japan), Active Gaming Co. (US), and others are coming up with advanced games and consoles to provide customers with the best experience not only in terms of better displays but also in terms of engagement. Similarly, in 2020, AT&T Healthcare, a global leader in advanced healthcare technologies, selected LifeMedID (a subsidiary of OrangeHook, Inc), a leader in digital identity assurance and authentication software, and Elo, a leading provider of interactive solutions, to create a frictionless patient experience and Streamline Patient Registration.

Challenge: Producing equipment suitable for all weathers in outdoor applications

In recent years, there has been a surge in demand for products such as interactive kiosks, video walls, and monitors in a variety of retail, hospitality, healthcare, and other environments. However, with technological advancements, displays are also becoming increasingly complex, especially for outdoor applications. Furthermore, a major challenge faced by market players is that the outdoor touch and display technology is not as highly developed as that of indoor applications. Displays used for outdoor applications must be durable and should match environment conditions and requirements of the applications.

Displays must be self-adjustable for varying lighting conditions with optimal protection against solar beams and must also remain readable in bright sunlight. Similarly, in retail stores, they need to have high-end audio and video capabilities for effective promotions and should also be designed with anti-scratch coating, so that it can be operated by untrained customers that are likely to use cards, keys, and other hard objects that could scratch the surface. In regions with excessive snowfall or rainfall, interactive products need to have a rugged casing with standard powerful ventilation systems for protection against rain, dust, and very cold and harsh environments. Implementing such features would increase the product price and the maintenance cost.

Interactive Display Market Segment Insights:

Interactive Display Market Systems Market

Based on product, interactive kiosk to account for the largest share of the interactive display market from 2020 to 2025

Based on product, the interactive display market has been segmented into interactive kiosks, interactive whiteboard, interactive table, interactive video wall, and interactive monitor. In recent years, there has been a significant increase in the demand for interactive kiosks as they offer several benefits to service providers and optimize the overall cost of businesses by reducing labor and infrastructure.

Self-service technologies help customers to independently perform tasks without the involvement of direct service representatives. This offers a higher level of satisfaction to consumers by offering control over their purchase decisions. Such factors have led to the widespread adoption of interactive self-service kiosks. Moreover, frequent deployment of interactive kiosks is being registered to create greater efficiency in various businesses.

Based on panel size 32—65” interactive displays accounted for the largest market share in 2020

Based on panel size, the interactive display market has been segmented into 17—32”, 32—65”, and above 65” segments. 32—65” segment is expected to dominate the market from 2020 to 2025. Increasing adoption of interactive displays in advertising, digital signage, training, and boardroom presentations are a major factor contributing to the segment’s growth.

The market for 32–65” interactive displays is largely driven by the demand from educational institutes and government and corporate offices. These sectors use 32–65” interactive displays for delivering presentations in boardrooms and tradeshows to facilitate the understanding of the target audience and help in making appropriate business decisions.

Based on panel type, flexible panel to register the highest CAGR from 2020 to 2025

Based on panel type, the interactive display market has been segmented into flat panel, flexible panel, and transparent panel segments. Flexible panel type is expected to register the highest CAGR from 2020 to 2025. Flexible display is a display device that can be curved, folded, or rolled. It offers a wider viewing angle than conventional displays. Flexible display, particularly curved display, has witnessed high adoption in consumer electronic appliances.

Based on technology, LCD to account for the largest market share in 2020

Based on technology, the interactive display market has been segmented into LCD, LED, OLED, and others which mainly includes projection-based touchscreen technologies. LCD is a widely used technology in interactive display products. Currently, many of the business areas, such as retail, corporate offices, and banks, are using LCD-based products. The dropping manufacturing costs of LCDs is one of the major factors driving the extensive adoption of LCD interactive displays.

Based on vertical, education to account for the largest market share from 2020 to 2025

Based on vertical, the interactive display market has been segmented into retail & hospitality, BFSI, industrial, healthcare, corporate & government, transportation, education, sports & entertainment, and others which mainly includes military & defense, and residential.

The education sector is expected to create increased opportunities for the adoption of interactive displays. Interactive displays can improve the visualization and perception of objects; the interactive nature of the displays also helps in improving the learning ability of students, especially school-going children. The growing trend of e-learning and interactive learning is also contributing to the growth of the interactive displays market for education.

Regional Insights:

Europe to account for a significant market share during forecast period

Europe is a major market for interactive displays. The presence of many active and constantly developing industries and companies in the region is a major factor driving the market growth. Moreover, the growing trend of traditional broadcasters entering the interactive display market to explore growth opportunities for advertising, and the constantly growing hospitality sector in Europe are the other factors contributing to the market growth in Europe.

The European market is further segmented into the UK, Germany, France, and Rest of Europe. The market growth in the UK and Germany can be attributed to the increasing demand for interactive displays in healthcare, hospitality, transportation, and BFSI verticals. Moreover, the transportation, and retail & hospitality industries are expected to create growth opportunities for market players in France.  

Interactive Display Market by Region

Interactive Display Market by Region

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The North America held the major share of the interactive display market in 2020

The North American market has been segmented into the US, Canada, and Mexico. Currently, North America is the leading market for interactive display solutions. The interactive display market is estimated to grow significantly over the next few years in North America. In the current market scenario, the US dominates the interactive display market in North America and Mexico is expected to adopt interactive displays at the highest pace in the near future. Therefore, the interactive display market is expected to witness a significant growth during forecast period.

Growing demand for interactive displays rather than static displays is expected to propel the interactive display market. The growing use of interactive displays in the retail & hospitality, and education sectors is a major factor contributing to the market growth in North America.

Key Market Players:

Major players in the interactive display market are Samsung Electronics (South Korea), LG Display (South Korea), NEC Corporation (Japan), Panasonic Corporation (Japan), and Leyard Optoelectronic (Planar) (China).

Samsung Electronics is one of the largest conglomerates in the world. The company’s operating segments are product-based and include Consumer Electronics, IT & Mobile Communications, Device Solutions Semiconductor, Device Solutions Display, and Harman. Samsung has a wide geographic presence and is focused on developing innovative products and solutions in the interactive display market. The company has a strong financial background and invests large amounts in R&D activities.

Samsung has enhanced its smart signage product portfolio by developing all-in-one software solutions that cover a full range of customer needs, including content creation and scheduling, interactive e-board presentations, and in-house hotel media management. Samsung continues to maintain its position through its advanced technologies that suit a variety of business needs, including voice-controlled displays and smart signage solutions.

LG Display is one of the leading interactive display panel and device providers, with a strong global presence and a large customer base especially in China. The company is financially strong owing to the support from its parent company and is considered among top display technology providers globally. Also, the company actively explores and prepares new business opportunities that may arise in the changing display market environment.

LG Display has also expanded its manufacturing capabilities in recent years by installing new manufacturing plants. The company offers a diverse range of interactive display panel products for many applications. LG Display has focused on offering cost-competitive display products and has maintained a stable and long-term relationship with its customers.

Interactive Display Market Report Scope

Report Metric

Details

 Market size value in 2025  USD 13.2 Billion
 Growth rate  CAGR of 8.1%

 Market size available for years

 2016–2025

  Base year considered

 2019

  Forecast period

 2020–2025

  Forecast units

 Value (USD Million)

  Segments covered

  • Product,
  • Panel Size,
  • Panel Type,
  • Technology,
  • Vertical,
  • Region.

  Geographies covered

  • North America,
  • Europe,
  • APAC,
  • RoW

  Companies covered

  • Samsung Electronics (South Korea),
  • LG Display (South Korea),
  • NEC Corporation (Japan),
  • Panasonic Corporation (Japan),
  • Leyard Optoelectronic (Planar) (China),
  • Sharp (Foxconn) (Japan),
  • Elo Touch Solutions (US),
  • Crystal Display Systems (UK),
  • ViewSonic (US),
  • Horizon Display (US), and so on.
    (Total 20 major players covered)
 Key Market Driver  Gamification And Digital Classrooms
 Largest Growing Region  Europe
 Largest Market Share Segment  Panel Size 32—65” Interactive Displays
 Highest CAGR Segment  Flexible Panel

In this research report, the interactive display market has been segmented on the basis of product, panel size, panel type, technology, vertical, and geography.

Interactive Display Market, by Product

  • Interactive Kiosk
  • Interactive Whiteboard
  • Interactive Table
  • Interactive Video Wall
  • Interactive Monitor

Interactive Display Market, By Panel Size

  • 17—32”
  • 32—65”
  • 65” and Above

Interactive Display Market, by Panel Type

  • Flat
  • Flexible
  • Transparent

Interactive Display Market, by Vertical

  • Retail & Hospitality
  • BFSI
  • Industrial
  • Healthcare
  • Corporate & Government
  • Transportation
  • Education
  • Sports & Entertainment
  • Others

Interactive Display Market, by Technology

  • LCD
  • LED
  • OLED
  • Others

Interactive Display Market Highlights:

Interactive Display Market by Highlights

What is new?

  • Coverage of market players and providing ranking analysis of players of the interactive display market.

Company profiles: Company profiles give a glimpse of the key players in the market with respect to their business overviews, financials, product offerings, recent developments undertaken by them, SWOT analysis, and MnM view. In the report, we have total 20 players (10 major, 10 Startups/SME). Moreover, ranking analysis of top 5 companies operating in the interactive display market, and market quadrant for players has also been provided in the report.

  • Financial information and product portfolios of players operating in the interactive display market.

Newer and improved representation of financial information: The report provides updated financial information in the context of the interactive display market till 2019 for each listed company in the graphical representation in a single diagram (instead of multiple tables). This would help to easily analyze the present status of profiled companies in terms of their financial strength, profitability, key revenue-generating region/country, business segment focus in terms of the highest revenue-generating segment and investment on research and development activities.

  • Market developments of the profiled players.

Recent Developments: Market developments such as partnerships, contracts, collaborations, and new product launches have been mapped for the years 2018 to 2020. For instance, in June 2020, ViewSonic launched a new line of direct-view LED displays. As an all-in-one cost-effective alternative to the traditional custom-made video walls, the 135-inch LD135-151 and 163-inch LD163-181 are designed to make an impactful impression in a variety of environments, including lobbies and boardrooms.

Recent Developments

  • In January 2020, Panasonic Corporation delivered a wide range of equipment essential to stadium operation including large screen displays and audio systems that amplify the excitement, stadium lights that illuminate the field of play and also help create an unforgettable fan environment, as well as approximately 600 digital signage systems, the largest number of such systems ever delivered, to the National Stadium, which was completed on November 30, 2019.
  • Samsung Electronics introduced the latest retail innovative solutions to help brick and mortar retailers to reinvent the in-store experience of its customers, powered by its latest display solutions, mobile devices, and behavior-sensing technologies.
  • In December 2018, Leyard and Planar announced a strategic partnership with Lighthouse Technologies Ltd, a global leader in LED video display technology that develops, manufactures, and markets LED video display solutions. This partnership will offer new innovations for sports and entertainment customers in North America.
  • In December 2018, LG Electronics India introduced a curved OLED Signage. The signage was made using 63 custom-made curved OLED panels and was conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS, and Ambience Group Associates.
  • In September 2018, NEC Corporation launched its new F-Series indoor fine pitch direct view LED (dvLED) and Q-Series indoor and outdoor dvLED panels that offer customers a complete video wall solution. The Q-Series dvLED panel is designed for customers who need a larger display. These products were designed for digital signage and out-of-home customers in retail, houses of worship, theater, restaurants, zoos, and banking, as well as corporate customers looking for displays in lobbies, cafes, and for general information utilities.

Key Benefits of the Report/Reason to Buy

  • This report includes the market statistics pertaining to product, panel size, panel type, technology, vertical and region segments of the interactive display market
  • An in-depth value chain analysis has been done to provide deep insight into the interactive display market.
  • Major market drivers, restraints, opportunities, and challenges have been detailed in this report.
  • The report includes an in-depth analysis and ranking analysis of key players.

Target Audience

  • Raw material suppliers
  • Original equipment manufacturers (OEMs)
  • OEM technology providers
  • Technology, service, and solution providers
  • Suppliers and distributors
  • Government and other regulatory bodies
  • Forums, alliances, and associations
  • Technology investors
  • Research institutes and organizations
  • Analysts and strategic business planners
  • Market research and consulting firms

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 26)
    1.1 STUDY OBJECTIVES
    1.2 DEFINITION AND SCOPE
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 STUDY SCOPE
           1.3.1 MARKETS COVERED
                 FIGURE 1 MARKET SEGMENTATION
           1.3.2 YEARS CONSIDERED
    1.4 CURRENCY
    1.5 MARKET STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 29)
    2.1 RESEARCH DATA
        FIGURE 2 RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Breakdown of primaries
           2.1.3 SECONDARY AND PRIMARY RESEARCH
                    2.1.3.1 Key industry insights
    2.2 MARKET SIZE ESTIMATION
        FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE OF MARKET PLAYERS
        FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2 (DEMAND SIZE): BOTTOM-UP MARKET ESTIMATION FOR INTERACTIVE DISPLAY MARKET
           2.2.1 BOTTOM-UP APPROACH
                 FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
                    2.2.1.1 Approach for estimating the market size by bottom-up analysis (demand side)
           2.2.2 TOP-DOWN APPROACH
                 FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
                    2.2.2.1 Approach for estimating the market size by top-down approach (supply side)
    2.3 DATA TRIANGULATION
        FIGURE 7 DATA TRIANGULATION
    2.4 RESEARCH ASSUMPTIONS
        FIGURE 8 ASSUMPTIONS OF RESEARCH STUDY

3 EXECUTIVE SUMMARY (Page No. - 40)
  FIGURE 9 INTERACTIVE DISPLAY MARKET: OPTIMISTIC, REALISTIC, AND PESSIMISTIC SCENARIO ANALYSIS, 2016–2025
    3.1 MARKET: REALISTIC SCENARIO  (POST COVID-19)
    3.2 MARKET: OPTIMISTIC SCENARIO  (POST COVID-19)
    3.3 MARKET: PESSIMISTIC SCENARIO  (POST COVID-19)
        FIGURE 10 INTERACTIVE VIDEO WALL TO REGISTER HIGHEST CAGR DURING  FORECAST PERIOD
        FIGURE 11 32–65” PANEL SIZE SEGMENT TO HOLD LARGEST SHARE OF INTERACTIVE DISPLAY MARKET DURING FORECAST PERIOD
        FIGURE 12 FLAT PANEL TYPE TO DOMINATE MARKET DURING FORECAST PERIOD
        FIGURE 13 EDUCATION VERTICAL TO HOLD LARGEST SHARE OF MARKET DURING FORECAST PERIOD
        FIGURE 14 NORTH AMERICA HELD LARGEST SHARE OF MARKET  IN 2019

4 PREMIUM INSIGHTS (Page No. - 46)
    4.1 MAJOR OPPORTUNITIES IN INTERACTIVE DISPLAY MARKET
        FIGURE 15 APAC TO REGISTER HIGHEST CAGR IN MARKET DURING FORECAST PERIOD
    4.2 MARKET, BY PRODUCT
        FIGURE 16 INTERACTIVE KIOSK TO HOLD HIGHEST SHARE IN MARKET BY 2025
    4.3 MARKET IN APAC
        FIGURE 17 EDUCATION VERTICAL HELD LARGEST SHARE OF MARKET IN APAC IN 2019
    4.4 MARKET, BY COUNTRY
        FIGURE 18 US DOMINATED MARKET IN 2019
    4.5 MARKET, BY TECHNOLOGY
        FIGURE 19 MARKET FOR LCD TECHNOLOGY EXPECTED TO HOLD LARGEST SHARE DURING FORECAST PERIOD

5 MARKET OVERVIEW (Page No. - 49)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 20 GROWING ADOPTION OF INTERACTIVE DISPLAYS IN VARIOUS VERTICALS TO DRIVE MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Growing demand for interactive display panels in gamification and digital classrooms
                    5.2.1.2 Assured return on investment (ROI) for businesses from interactive display products
                    5.2.1.3 Decreasing prices and increasing panel size leading to high adoption of interactive display products
                    5.2.1.4 Growing adoption of interactive displays in retail sector
                    5.2.1.5 Dynamic nature of interactive displays leads to enhanced customer experience
                            FIGURE 21 IMPACT ANALYSIS: DRIVERS
           5.2.2 RESTRAINTS
                    5.2.2.1 High costs incurred for customization of touch tables
                    5.2.2.2 Low implementation of interactive whiteboards (IWBs) in education sector
                            FIGURE 22 IMPACT ANALYSIS: RESTRAINTS
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Growth opportunity in healthcare and entertainment applications
                    5.2.3.2 Increasing trend of using interactive displays in tradeshows and events
                    5.2.3.3 Integration of artificial intelligence in interactive whiteboards
                            FIGURE 23 IMPACT ANALYSIS: OPPORTUNITIES
           5.2.4 CHALLENGES
                    5.2.4.1 Producing equipment suitable for all weathers in outdoor applications
                            FIGURE 24 IMPACT ANALYSIS: CHALLENGES
    5.3 VALUE CHAIN ANALYSIS
        FIGURE 25 INTERACTIVE DISPLAY MARKET: VALUE CHAIN ANALYSIS
    5.4 IMPACT OF COVID-19
           5.4.1 IMPACT DUE TO SHUTDOWN OF SHOPPING MALLS AND RESTRICTIONS ON PUBLIC GATHERING
           5.4.2 IMPACT DUE TO COMPLEX SUPPLY CHAIN

6 INTERACTIVE DISPLAY MARKET, BY PRODUCT (Page No. - 57)
    6.1 INTRODUCTION
        FIGURE 26 INTERACTIVE DISPLAY MARKET, BY PRODUCT
        FIGURE 27 INTERACTIVE KIOSK TO HOLD LARGEST SHARE IN MARKET BY 2025
        TABLE 1 MARKET, BY PRODUCT, 2016–2019 (USD MILLION)
        TABLE 2 MARKET, BY PRODUCT, 2020–2025 (USD MILLION)
    6.2 INTERACTIVE KIOSK (TOUCH SCREEN SELF-SERVICE KIOSKS)
           6.2.1 INTERACTIVE KIOSK MARKET TO SURPASS THAT OF INTERACTIVE WHITEBOARD BY 2025
                 TABLE 3 INTERACTIVE KIOSK MARKET, BY VERTICAL, 2016–2019 (USD MILLION)
                 TABLE 4 INTERACTIVE KIOSK MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
                 TABLE 5 INTERACTIVE KIOSK MARKET, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 6 INTERACTIVE KIOSK MARKET, BY REGION, 2020–2025 (USD MILLION)
                 FIGURE 28 ANALYSIS OF INTERACTIVE KIOSK SEGMENT: PRE VS POSTCOVID-19
    6.3 INTERACTIVE WHITEBOARD
           6.3.1 CAPACITIVE TECHNOLOGY—MAJOR DRIVING FACTOR FOR MARKET GROWTH
                 TABLE 7 INTERACTIVE WHITEBOARD MARKET, BY VERTICAL, 2016–2019 (USD MILLION)
                 TABLE 8 INTERACTIVE WHITEBOARD MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
                 TABLE 9 INTERACTIVE WHITEBOARD MARKET, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 10 INTERACTIVE WHITEBOARD MARKET, BY REGION, 2020–2025 (USD MILLION)
    6.4 INTERACTIVE                  TABLE
           6.4.1 ENSURING CUSTOMER ENGAGEMENT DRIVING INTERACTIVE TABLE MARKET GROWTH
                 TABLE 11 INTERACTIVE TABLE MARKET, BY VERTICAL, 2015–2024 (USD MILLION)
                 TABLE 12 INTERACTIVE TABLE MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
                 TABLE 13 INTERACTIVE TABLE MARKET, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 14 INTERACTIVE TABLE MARKET, BY REGION, 2016–2025 (USD MILLION)
    6.5 INTERACTIVE VIDEO WALL
           6.5.1 INCREASING NUMBER OF MALLS AND PUBLIC OUTING SPACES BOOSTING DEMAND FOR INTERACTIVE VIDEO WALLS
                 TABLE 15 INTERACTIVE VIDEO WALL MARKET, BY VERTICAL, 2016–2019 (USD MILLION)
                 TABLE 16 INTERACTIVE VIDEO WALL MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
                 TABLE 17 INTERACTIVE VIDEO WALL MARKET, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 18 INTERACTIVE VIDEO WALL MARKET, BY REGION, 2020–2025 (USD MILLION)
    6.6 INTERACTIVE MONITOR
           6.6.1 DEMAND FOR DEVICES SUCH AS SIGNAGE AND PROJECTOR
                 TABLE 19 INTERACTIVE MONITOR MARKET, BY VERTICAL, 2016–2019 (USD MILLION)
                 TABLE 20 INTERACTIVE MONITOR MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
                 TABLE 21 INTERACTIVE MONITOR MARKET, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 22 INTERACTIVE MONITOR MARKET, BY REGION, 2020–2025 (USD MILLION)
    6.7 IMPACT OF COVID-19 ON PRODUCTS

7 INTERACTIVE DISPLAY MARKET, BY PANEL SIZE (Page No. - 68)
    7.1 INTRODUCTION
        FIGURE 29 MARKET, BY PANEL SIZE
        FIGURE 30 32–65” PANEL SIZE INTERACTIVE DISPLAYS TO HOLD LARGEST SHARE OF MARKET BY 2025
        TABLE 23 MARKET, BY PANEL SIZE, 2016–2019 (USD MILLION)
        TABLE 24 MARKET, BY PANEL SIZE, 2020–2025 (USD MILLION)
    7.2 17–32” PANEL SIZE
           7.2.1 17–32” INTERACTIVE DISPLAYS USED AS DIGITAL SIGNAGE SYSTEMS IN RETAIL SECTOR TO ENHANCE CUSTOMER SATISFACTION
    7.3 32–65” PANEL SIZE
           7.3.1 32–65” INTERACTIVE TABLES TO PROVIDE DECENT GROWTH OPPORTUNITY
    7.4 65” AND ABOVE PANEL SIZE
           7.4.1 65” AND ABOVE TO WITNESS RAPID GROWTH DURING FORECAST PERIOD
                 FIGURE 31 ANALYSIS OF 65” AND ABOVE PANEL SIZE SEGMENT: PRE VS POST COVID-19
    7.5 IMPACT OF COVID-19 ON PANEL SIZE

8 INTERACTIVE DISPLAY MARKET, BY PANEL TYPE (Page No. - 73)
    8.1 INTRODUCTION
        FIGURE 32 MARKET, BY PANEL TYPE
        FIGURE 33 FLAT PANEL TYPE TO DOMINATE MARKET DURING FORECAST PERIOD
        TABLE 25 MARKET, BY PANEL TYPE, 2016–2019 (USD MILLION)
        TABLE 26 MARKET, BY PANEL TYPE, 2020–2025 (USD MILLION)
    8.2 FLAT
           8.2.1 FLAT TYPE CURRENTLY DOMINATING MARKET
    8.3 FLEXIBLE
           8.3.1 FLEXIBLE TYPE WITNESSING LOW ADOPTION IN INTERACTIVE DISPLAY ECOSYSTEM
    8.4 TRANSPARENT
           8.4.1 TRANSPARENT TYPE TO GROW AT SIGNIFICANTLY HIGH CAGR DURING FORECAST PERIOD

9 INTERACTIVE DISPLAY MARKET, BY TECHNOLOGY (Page No. - 77)
    9.1 INTRODUCTION
        FIGURE 34 MARKET, BY TECHNOLOGY
        FIGURE 35 LCD TECHNOLOGY TO HOLD LARGEST SHARE OF MARKET DURING FORECAST PERIOD
        TABLE 27 MARKET, BY TECHNOLOGY, 2016–2019 (USD MILLION)
        TABLE 28 MARKET, BY TECHNOLOGY, 2020–2025 (USD MILLION)
    9.2 LCD
           9.2.1 LCDS HOLD HIGHEST SHARE IN MARKET
    9.3 LED
           9.3.1 LED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    9.4 OLED
           9.4.1 OLED’S WORKING MECHANISM SIMILAR TO DIRECT VIEW LED
    9.5 OTHERS

10 INTERACTIVE DISPLAY MARKET, BY VERTICAL (Page No. - 81)
     10.1 INTRODUCTION
          FIGURE 36 INTERACTIVE DISPLAY MARKET, BY VERTICAL
          FIGURE 37 EDUCATION TO HOLD LARGEST SHARE OF MARKET DURING FORECAST PERIOD
          TABLE 29 MARKET, BY VERTICAL, 2016–2019 (USD MILLION)
          TABLE 30 MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
     10.2 RETAIL & HOSPITALITY
             10.2.1 INTERACTIVE DISPLAYS IN RETAIL & HOSPITALITY USED TO ENHANCE USER EXPERIENCE
                    TABLE 31 MARKET FOR RETAIL & HOSPITALITY, BY PRODUCT, 2016–2019 (USD MILLION)
                    TABLE 32 MARKET FOR RETAIL & HOSPITALITY, BY PRODUCT, 2020–2025 (USD MILLION)
                    TABLE 33 MARKET FOR RETAIL & HOSPITALITY, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 34 MARKET FOR RETAIL & HOSPITALITY, BY REGION, 2020–2025 (USD MILLION)
                    FIGURE 38 ANALYSIS OF RETAIL & HOSPITALITY SEGMENT: PRE VS POST COVID-19
     10.3 BFSI (BANKING)
             10.3.1 COMBINATION OF SOFTWARE AND INTERACTIVE DISPLAYS PROVIDE ENHANCED USER EXPERIENCE
                    TABLE 35 MARKET FOR BFSI, BY PRODUCT, 2016–2019 (USD MILLION)
                    TABLE 36 MARKET FOR BFSI, BY PRODUCT, 2020–2025 (USD MILLION)
                    TABLE 37 MARKET FOR BFSI, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 38 MARKET FOR BFSI, BY REGION, 2020–2025 (USD MILLION)
     10.4 INDUSTRIAL
             10.4.1 AUTOMOTIVE, OIL & GAS, AND PHARMACEUTICALS INDUSTRIES TO CREATE GROWTH OPPORTUNITIES FOR MARKET
                    TABLE 39 MARKET FOR INDUSTRIAL, BY PRODUCT, 2016–2019 (USD MILLION)
                    TABLE 40 MARKET FOR INDUSTRIAL, BY PRODUCT, 2020–2025  (USD MILLION)
                    TABLE 41 MARKET FOR INDUSTRIAL, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 42 MARKET FOR INDUSTRIAL, BY REGION, 2020–2025 (USD MILLION)
     10.5 HEALTHCARE
             10.5.1 HEALTHCARE—FASTEST-GROWING VERTICAL FOR INTERACTIVE DISPLAY MARKET
                    TABLE 43 MARKET FOR HEALTHCARE, BY PRODUCT, 2016–2019 (USD MILLION)
                    TABLE 44 MARKET FOR HEALTHCARE, BY PRODUCT, 2020–2025 (USD MILLION)
                    TABLE 45 MARKET FOR HEALTHCARE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 46 MARKET FOR HEALTHCARE, BY REGION, 2020–2025 (USD MILLION)
     10.6 CORPORATE & GOVERNMENT
             10.6.1 USE OF INTERACTIVE DISPLAYS TO INCREASE IN CORPORATE SECTOR
                    TABLE 47 MARKET FOR CORPORATE & GOVERNMENT, BY PRODUCT, 2016–2019 (USD MILLION)
                    TABLE 48 MARKET FOR CORPORATE & GOVERNMENT, BY PRODUCT, 2020–2025 (USD MILLION)
                    TABLE 49 MARKET FOR CORPORATE & GOVERNMENT, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 50 MARKET FOR CORPORATE & GOVERNMENT, BY REGION, 2020–2025 (USD MILLION)
     10.7 TRANSPORTATION
             10.7.1 AIRLINE INDUSTRY TO PROVIDE GROWTH OPPORTUNITY TO INTERACTIVE DISPLAY MARKET
                    FIGURE 39 MARKET FOR TRANSPORTATION, BY PRODUCT, 2016–2019 (USD MILLION)
                    FIGURE 40 MARKET FOR TRANSPORTATION, BY PRODUCT, 2020–2025 (USD MILLION)
                    TABLE 51 MARKET FOR TRANSPORTATION, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 52 MARKET FOR TRANSPORTATION, BY REGION, 2020–2025 (USD MILLION)
     10.8 EDUCATION
             10.8.1 EDUCATION TO DOMINATE MARKET DURING FORECAST PERIOD
                    TABLE 53 MARKET FOR EDUCATION, BY PRODUCT, 2016–2019 (USD MILLION)
                    TABLE 54 MARKET FOR EDUCATION, BY PRODUCT, 2020–2025 (USD MILLION)
                    TABLE 55 MARKET FOR EDUCATION, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 56 MARKET FOR EDUCATION, BY REGION, 2020–2025 (USD MILLION)
                    FIGURE 41 ANALYSIS OF EDUCATION SEGMENT: PRE VS POST COVID-19
     10.9 SPORTS & ENTERTAINMENT (EVENTS, AMUSEMENT PARKS, AND MUSEUMS)
             10.9.1 INCREASING PENETRATION OF INTERACTIVE DISPLAYS IN SPORTS DRIVING MARKET
                    TABLE 57 MARKET FOR SPORTS & ENTERTAINMENT, BY PRODUCT, 2016–2019 (USD MILLION)
                    TABLE 58 MARKET FOR SPORTS & ENTERTAINMENT, BY PRODUCT, 2020–2025 (USD MILLION)
                    TABLE 59 MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2016–2025 (USD MILLION)
                    TABLE 60 INTERACTIVE DISPLAY MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2020–2025 (USD MILLION)
     10.10 OTHERS
          TABLE 61 MARKET FOR OTHERS, BY PRODUCT, 2016–2019 (USD MILLION)
          TABLE 62 MARKET FOR OTHERS, BY PRODUCT, 2020–2025 (USD MILLION)
          TABLE 63 MARKET FOR OTHERS, BY REGION, 2016–2025 (USD MILLION)
          TABLE 64 MARKET FOR OTHERS, BY REGION, 2020–2025 (USD MILLION)
     10.11 IMPACT OF COVID-19 ON VERTICALS

11 GEOGRAPHIC ANALYSIS (Page No. - 99)
     11.1 INTRODUCTION
          FIGURE 42 MARKET, BY REGION
          TABLE 65 MARKET, BY REGION, 2016–2019 (USD MILLION)
          TABLE 66 MARKET, BY REGION, 2020–2025 (USD MILLION)
     11.2 NORTH AMERICA
          FIGURE 43 MARKET SEGMENTATION: NORTH AMERICA
          FIGURE 44 MARKET SNAPSHOT: INTERACTIVE DISPLAY IN NORTH AMERICA
          TABLE 67 MARKET IN NORTH AMERICA, BY COUNTRY, 2016–2019 (USD MILLION)
          TABLE 68 MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
          TABLE 69 MARKET IN NORTH AMERICA, BY PRODUCT, 2016–2019 (USD MILLION)
          TABLE 70 INTERACTIVE DISPLAY MARKET IN NORTH AMERICA, BY PRODUCT, 2020–2025 (USD MILLION)
          TABLE 71 MARKET IN NORTH AMERICA, BY VERTICAL, 2016–2019 (USD MILLION)
          TABLE 72 MARKET IN NORTH AMERICA, BY VERTICAL, 2020–2025 (USD MILLION)
             11.2.1 IMPACT OF COVID-19 ON NORTH AMERICA
                    FIGURE 45 ANALYSIS OF MARKET FOR NORTH AMERICA: PRE VS POST COVID-19
             11.2.2 US
                        11.2.2.1 US holds largest market share in North America
                                 TABLE 73 MARKET IN US, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 74 MARKET IN US, BY PRODUCT, 2020–2025 (USD MILLION)
             11.2.3 CANADA
                        11.2.3.1 Developments in display and touchscreen technologies to grow Canadian market
                                 TABLE 75 MARKET IN CANADA, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 76 MARKET IN CANADA, BY PRODUCT, 2020–2025 (USD MILLION)
             11.2.4 MEXICO
                        11.2.4.1 Interactive kiosk market witnessing significant growth due to growing need in banking and financial services
                                 TABLE 77 MARKET IN MEXICO, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 78 MARKET IN MEXICO, BY PRODUCT, 2020–2025 (USD MILLION)
     11.3 EUROPE
          FIGURE 46 MARKET SEGMENTATION: EUROPE
          FIGURE 47 MARKET SNAPSHOT FOR INTERACTIVE DISPLAY IN EUROPE
          TABLE 79 MARKET IN EUROPE, BY COUNTRY, 2016–2019 (USD MILLION)
          TABLE 80 INTERACTIVE DISPLAY MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
          TABLE 81 MARKET IN EUROPE, BY PRODUCT, 2016–2019 (USD MILLION)
          TABLE 82 MARKET IN EUROPE, BY PRODUCT, 2020–2025 (USD MILLION)
          TABLE 83 MARKET IN EUROPE, BY VERTICAL, 2016–2019 (USD MILLION)
          TABLE 84 MARKET IN EUROPE, BY VERTICAL, 2020–2025 (USD MILLION)
             11.3.1 IMPACT OF COVID-19 ON EUROPE
                    FIGURE 48 ANALYSIS OF MARKET FOR EUROPE: PRE VS POST COVID-19
             11.3.2 UK
                        11.3.2.1 Increasing demand for interactive displays in healthcare, hospitality, transportation, and banking and financial service verticals driving market
                                 TABLE 85 MARKET IN UK, BY PRODUCT, 2016–2025 (USD MILLION)
                                 TABLE 86 MARKET IN UK, BY PRODUCT, 2020–2025 (USD MILLION)
             11.3.3 GERMANY
                        11.3.3.1 Hospitality sector to witness growth in interactive kiosk market
                                 TABLE 87 MARKET IN GERMANY, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 88 MARKET IN GERMANY, BY PRODUCT, 2020–2025 (USD MILLION)
             11.3.4 FRANCE
                        11.3.4.1 Transportation and retail & hospitality industries drive market
                                 TABLE 89 MARKET IN FRANCE, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 90 MARKET IN FRANCE, BY PRODUCT, 2020–2025 (USD MILLION)
             11.3.5 REST OF EUROPE (ROE)
                        11.3.5.1 Bank kiosks to drive market
                                 TABLE 91 MARKET IN REST OF EUROPE, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 92 MARKET IN REST OF EUROPE, BY PRODUCT, 2020–2025 (USD MILLION)
     11.4 APAC
          FIGURE 49 INTERACTIVE DISPLAY MARKET SEGMENTATION: APAC
          FIGURE 50 MARKET SNAPSHOT: INTERACTIVE DISPLAY IN APAC
          TABLE 93 MARKET IN APAC, BY COUNTRY, 2016–2019 (USD MILLION)
          TABLE 94 MARKET IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
          TABLE 95 MARKET IN APAC, BY PRODUCT, 2016–2019 (USD MILLION)
          TABLE 96 MARKET IN APAC, BY PRODUCT, 2020–2025 (USD MILLION)
          TABLE 97 MARKET IN APAC, BY VERTICAL, 2016–2019 (USD MILLION)
          TABLE 98 MARKET IN APAC, BY VERTICAL, 2020–2025 (USD MILLION)
             11.4.1 IMPACT OF COVID-19 ON APAC
                    FIGURE 51 ANALYSIS OF MARKET FOR APAC: PRE VS POST COVID-19
             11.4.2 CHINA
                        11.4.2.1 Increasing adoption of high-end technologies and rising standard of living key driving factors
                                 TABLE 99 MARKET IN CHINA, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 100 MARKET IN CHINA, BY PRODUCT, 2020–2025 (USD MILLION)
             11.4.3 JAPAN
                        11.4.3.1 Retail, healthcare, hospitality, and entertainment industries driving market growth
                                 TABLE 101 MARKET IN JAPAN, BY PRODUCT, 2016–20219 (USD MILLION)
                                 TABLE 102 MARKET IN JAPAN, BY PRODUCT, 2020–2025 (USD MILLION)
             11.4.4 SOUTH KOREA
                        11.4.4.1 Increasing adoption of interactive displays in retail and transportation industries driving market
                                 TABLE 103 MARKET IN SOUTH KOREA, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 104 MARKET IN SOUTH KOREA, BY PRODUCT, 2020–2025 (USD MILLION)
             11.4.5 INDIA
                        11.4.5.1 Market to grow significantly during forecast period
                                 TABLE 105 MARKET IN INDIA, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 106 MARKET IN INDIA, BY PRODUCT, 2020–2025 (USD MILLION)
             11.4.6 REST OF APAC
                        11.4.6.1 Rapid industrialization and urbanization key enablers for installation of interactive displays
                                 TABLE 107 MARKET IN REST OF APAC, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 108 MARKET IN REST OF APAC, BY PRODUCT, 2020–2025 (USD MILLION)
     11.5 REST OF THE WORLD (ROW)
          FIGURE 52 MARKET SEGMENTATION: ROW
          TABLE 109 MARKET IN ROW, BY COUNTRY, 2016–2019 (USD MILLION)
          TABLE 110 MARKET IN ROW, BY COUNTRY, 2020–2025 (USD MILLION)
          TABLE 111 MARKET IN ROW, BY PRODUCT, 2016–2019 (USD MILLION)
          TABLE 112 MARKET IN ROW, BY PRODUCT, 2020–2025 (USD MILLION)
          TABLE 113 MARKET IN ROW, BY VERTICAL, 2016–2019 (USD MILLION)
          TABLE 114 MARKET IN ROW, BY VERTICAL, 2020–2025 (USD MILLION)
             11.5.1 IMPACT OF COVID-19 ON ROW
                    FIGURE 53 ANALYSIS OF MARKET FOR ROW: PRE VS POST COVID-19
             11.5.2 SOUTH AMERICA
                        11.5.2.1 Increasing demand for interactive displays in retail shops driving market growth
                                 TABLE 115 MARKET IN SOUTH AMERICA, BY PRODUCT, 2016–2019 (USD MILLION)
                                 TABLE 116 MARKET IN SOUTH AMERICA, BY PRODUCT, 2020–2025 (USD MILLION)
             11.5.3 MIDDLE EAST & AFRICA
                        11.5.3.1 Interactive display market in its primary stage
                                 TABLE 117 MARKET IN MIDDLE EAST & AFRICA, BY PRODUCT, 2016–20219 (USD MILLION)
                                 TABLE 118 MARKET IN MIDDLE EAST & AFRICA, BY PRODUCT, 2020–2025 (USD MILLION)

12 COMPETITIVE LANDSCAPE (Page No. - 130)
     12.1 INTRODUCTION
          FIGURE 54 INTERACTIVE DISPLAY MARKET: KEY GROWTH STRATEGY ADOPTED 
     12.2 RANKING ANALYSIS OF KEY PLAYERS IN MARKET
          FIGURE 55 MARKET: RANKING OF KEY COMPANIES
     12.3 COMPETITIVE SITUATIONS AND TRENDS
             12.3.1 NEW PRODUCT LAUNCHES
                    TABLE 119 NEW PRODUCT LAUNCHES, 2018–2020
             12.3.2 CONTRACTS, COLLABORATIONS, AND PARTNERSHIPS
                    TABLE 120 CONTRACTS, COLLABORATIONS, AND PARTNERSHIPS, 2018–2020
     12.4 COMPETITIVE LEADERSHIP MAPPING, 2019
             12.4.1 VISIONARY LEADERS
             12.4.2 DYNAMIC DIFFERENTIATORS
             12.4.3 INNOVATORS
             12.4.4 EMERGING COMPANIES
                    FIGURE 56 INTERACTIVE DISPLAY MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019

13 COMPANY PROFILES (Page No. - 136)
(Business overview, Products/solutions/services offered, Recent Developments, COVID-19-related developments, SWOT Analysis, MNM view)*
     13.1 INTRODUCTION
     13.2 KEY PLAYERS
             13.2.1 SAMSUNG ELECTRONICS
                    FIGURE 57 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
             13.2.2 LG DISPLAY
                    FIGURE 58 LG DISPLAY: COMPANY SNAPSHOT
             13.2.3 NEC CORPORATION
                    FIGURE 59 NEC CORPORATION: COMPANY SNAPSHOT
             13.2.4 PANASONIC CORPORATION
                    FIGURE 60 PANASONIC CORPORATION: COMPANY SNAPSHOT
             13.2.5 LEYARD OPTOELECTRONIC (PLANAR)
                    FIGURE 61 LEYARD OPTOELECTRONIC (PLANAR): COMPANY SNAPSHOT
             13.2.6 SHARP (FOXCONN)
                    FIGURE 62 SHARP (FOXCONN): COMPANY SNAPSHOT
             13.2.7 ELO TOUCH SOLUTIONS
             13.2.8 CRYSTAL DISPLAY SYSTEMS
             13.2.9 VIEWSONIC
             13.2.10 HORIZON DISPLAY
     13.3 RIGHT TO WIN
     13.4 OTHER IMPORTANT PLAYERS
             13.4.1 GESTURETEK, INC.
             13.4.2 INTERACTIVE TOUCHSCREEN SOLUTIONS, INC.
             13.4.3 BAANTO INTERNATIONAL LTD.
             13.4.4 INTUILAB SA
             13.4.5 QISDA CORP.
             13.4.6 BOXLIGHT
             13.4.7 EGAN VISUAL, INC.
             13.4.8 HITACHI
             13.4.9 PROMETHEAN WORLD
             13.4.10 VESTEL ELEKTRONIK

*Details on Business overview, Products/solutions/services offered, Recent Developments, COVID-19-related developments, SWOT Analysis, MNM view might not be captured in case of unlisted companies.

14 ADJACENT & RELATED MARKETS (Page No. - 169)
     14.1 INTRODUCTION
     14.2 LIMITATIONS
     14.3 DIGITAL SIGNAGE MARKET
             14.3.1 MARKET DEFINITION
             14.3.2 MARKETS COVERED
             14.3.3 GEOGRAPHIC SEGMENTATION
             14.3.4 YEARS CONSIDERED FOR THE STUDY
             14.3.5 MARKET OVERVIEW
                    FIGURE 63 DIGITAL SIGNAGE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
             14.3.6 DIGITAL SIGNAGE MARKET, BY TECHNOLOGY
                    FIGURE 64 DIGITAL SIGNAGE MARKET FOR DIRECT-VIEW FINE-PIXEL LED TECHNOLOGY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 121 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2016–2024 (USD BILLION)
                    TABLE 122 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2016–2024 (MILLION UNITS)
                        14.3.6.1 LCD display
                                     14.3.6.1.1 LCD display to dominate display technology market with highest share during forecast period
                        14.3.6.2 OLED display
                                     14.3.6.2.1 OLED display to emerge as leading technology owing to various advantages such as better contrast, clarity, and low power consumption in market during forecast period
                        14.3.6.3 Direct-view fine-pixel LED
                                     14.3.6.3.1 Direct-view fine-pixel LED display to witness highest CAGR during forecast period
                        14.3.6.4 Direct-view large-pixel LED
                                     14.3.6.4.1 Direct-view large-pixel LED display expected to find major application in outdoor environment
                        14.3.6.5 Others
             14.3.7 DIGITAL SIGNAGE MARKET, BY REGION
                    FIGURE 65 APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 123 DIGITAL SIGNAGE MARKET, BY REGION, 2016–2024 (USD BILLION)
                        14.3.7.1 North America
                                 TABLE 124 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY COUNTRY, 2016–2024 (USD BILLION)
                                 TABLE 125 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY VERTICAL, 2016–2024 (USD BILLION)
                        14.3.7.2 Europe
                                 TABLE 126 DIGITAL SIGNAGE MARKET IN EUROPE, BY COUNTRY, 2016–2024 (USD MILLION)
                                 TABLE 127 DIGITAL SIGNAGE MARKET IN EUROPE, BY VERTICAL, 2016–2024 (USD MILLION)
                        14.3.7.3 APAC
                                 TABLE 128 DIGITAL SIGNAGE MARKET IN APAC, BY COUNTRY, 2016–2024 (USD BILLION)
                                 TABLE 129 DIGITAL SIGNAGE MARKET IN APAC, BY VERTICAL, 2016–2024 (USD BILLION)
                        14.3.7.4 RoW
                                 TABLE 130 DIGITAL SIGNAGE MARKET IN ROW, BY REGION, 2016–2024 (USD MILLION)
                                 TABLE 131 DIGITAL SIGNAGE MARKET IN ROW, BY VERTICAL, 2016–2024 (USD MILLION)
     14.4 LARGE FORMAT DISPLAY (LFD) MARKET
             14.4.1 MARKET DEFINITION
             14.4.2 MARKETS COVERED
             14.4.3 GEOGRAPHIC SEGMENTATION
             14.4.4 YEARS CONSIDERED FOR STUDY
             14.4.5 MARKET OVERVIEW
                    FIGURE 66 LFD MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
             14.4.6 LFD MARKET, BY VERTICAL
                    FIGURE 67 LFD MARKET SIZE, BY VERTICAL, 2017 VS. 2023 (USD BILLION)
                    TABLE 132 LFD MARKET SIZE, BY VERTICAL, 2014–2023 (USD BILLION)
                        14.4.6.1 Commercial
                                 TABLE 133 LFD MARKET SIZE FOR COMMERCIAL VERTICAL, BY DISPLAY TECHNOLOGY, 2014–2023 (USD MILLION)
                        14.4.6.2 Infrastructural
                                 TABLE 134 LFD MARKET SIZE FOR INFRASTRUCTURAL VERTICAL, BY DISPLAY TECHNOLOGY, 2014–2023 (USD MILLION)
                        14.4.6.3 Institutional
                                 TABLE 135 LFD MARKET SIZE FOR INSTITUTIONAL VERTICAL, BY DISPLAY TECHNOLOGY, 2014–2023 (USD MILLION)
                        14.4.6.4 Industrial
                                 TABLE 136 LFD MARKET SIZE FOR INDUSTRIAL VERTICAL, BY DISPLAY TECHNOLOGY, 2014–2023 (USD MILLION)
             14.4.7 LFD MARKET, BY REGION
                    FIGURE 68 LFD MARKET SIZE, BY REGION, 2017 VS. 2023 (USD BILLION)
                    TABLE 137 LFD MARKET SIZE, BY REGION, 2014–2023 (USD BILLION)
                        14.4.7.1 North America
                                 TABLE 138 LFD MARKET SIZE IN NORTH AMERICA, BY COUNTRY, 2014–2023 (USD MILLION)
                        14.4.7.2 Europe
                                 TABLE 139 LFD MARKET SIZE IN EUROPE, BY COUNTRY, 2014–2023 (USD MILLION)
                        14.4.7.3 APAC
                                 TABLE 140 LFD MARKET SIZE IN APAC, BY COUNTRY, 2014–2023 (USD MILLION)
                        14.4.7.4 RoW
                                 TABLE 141 LFD MARKET SIZE IN ROW, BY REGION, 2014–2023 (USD MILLION)

15 APPENDIX (Page No. - 196)
     15.1 DISCUSSION GUIDE
     15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     15.3 AVAILABLE CUSTOMIZATIONS
     15.4 RELATED REPORTS
     15.5 AUTHOR DETAILS

The study involved four major activities in estimating the size of the interactive display market. Exhaustive secondary research was done to collect information on the market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total market’s size. After that, market breakdown and data triangulation were used to determine the market sizes of segments and sub-segments.

Secondary Research

The secondary sources referred to for this research study include organizations such as Kiosk Marketplace, Society for Information Display (SID), and so on; corporate filings (such as annual reports, investor presentations, and financial statements); and trade, and business. Secondary data has been collected and analyzed to arrive at the overall market size, which is further validated by primary research.

Primary Research

Extensive primary research has been conducted after acquiring an understanding of the interactive display market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand- (retailers, BFSI, hospitality sector, and so on) and supply-side (OEM/ODM, system integrators, solution providers) players across four major regions, namely, North America, Europe, APAC, and Rest of the World (South America, Africa, Middle East). Approximately 75% and 25% of primary interviews have been conducted from the demand and supply side, respectively. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, various departments within organizations, such as sales, operations, and administration, were covered to provide a holistic viewpoint in our report.

After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.

Interactive Display Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the interactive display market. These methods were also extensively used to estimate the sizes of various market sub-segments. The research methodology used to estimate the market sizes includes the following:

  • The key players in the market were identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research.

All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. Qualitative aspects such as market drivers, restraints, opportunities, and challenges have been taken into consideration while calculating and forecasting the market size.

Interactive Display Market Bottom-Up Approach

Data Triangulation

After arriving at the overall market size—using the market size estimation processes explained above—the market was split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives:

  • To define, describe, segment, and forecast the global interactive display market, in terms of value, on the basis of product, panel size, panel type, technology, vertical, and geography
  • To forecast the market size of the segments with respect to 4 main regions—North America, Europe, APAC, and RoW
  • To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To provide a detailed value chain for the interactive display industry
  • To analyze the impact of COVID-19 on the interactive display ecosystem
  • To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the total market
  • To analyze the opportunities for stakeholders in the market and detail the competitive landscape of the market leaders
  • To strategically profile the key players and comprehensively analyze their market shares and core competencies
  • To analyze the competitive strategies, such as contracts, joint ventures, mergers and acquisitions, product launches and developments, and research and developments, adopted by the interactive display market players
  • To map the competitive intelligence on the basis of company profiles, key player strategies, and game-changing developments, such as contracts, product launches, collaborations, and acquisitions

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

  • Company Information
  • Detailed analysis and profiling of additional market players (up to 5)
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