Interactive Display Market

Interactive Display Market by Product (Interactive Kiosk, Whiteboard, Table, Video Wall, Monitor), Panel Size (17”-32”, 32”-65”, 65” and Above), Vertical (Retail & Hospitality, Education, Transportation), and Geography - Global Forecast to 2024

Report Code: SE 3537 Nov, 2019, by marketsandmarkets.com
Updated date -

The Interactive Display market to grow from USD 8,964 million in 2018 to USD 13,814 million by 2024, at a Compound Annual Growth Rate (CAGR) of 7.2% during the forecast period. The major factors that are expected to be driving the market are growing demand for gamification and digital classrooms, assured return on investment (roi) from interactive display products, decreasing prices and increasing panel size, growing adoption of interactive displays in retail sector, dynamic nature of interactive displays leads to enhanced customer experience. The objective of the report is to define, describe, and forecast interactive display market size based on product, vertical, panel size, and region.

Interactive Display Market

By product, the interactive video wall segment is expected to grow at the highest growth rate during the forecast period

Interactive video wall is a multi-screen setup with touch technologies. It consists of multiple displays tiled together to form a larger screen and can be used to display either multiple video streams across individual displays or a single video output over the entire video wall. Interactive video walls are used for advertising by various companies to attract larger crowds, but they can also be used to address a lesser number of people. Video walls are attached to large walls and can thus grab the attention of passers-by. Increasing number of malls and public outing spaces are boosting the demand for interactive video walls.

By vertical, the education holds the largest share of the market

Interactive display market are used in the educational sector from primary schools to institutions of higher education. Nowadays, students desire and expect active communication that rapidly absorbs and instantaneously responds to their requirements. Education can be imparted to students by the use of screens placed in reception areas, canteens, staff rooms, libraries, and hostels. Thus, interactive displays are a medium for communication and for educating students, staff, and visitors. Interactive display systems in educational institutions can also act as an emergency broadcast system, quickly alerting students and staff in case of an emergency. Some of the products that have applications in the education sector are interactive whiteboards, touchscreen monitors, and interactive kiosks.

Interactive Display Market

North America to account for the largest market size during the forecast period.

North America is expected to hold the largest market size in the interactive display during the forecast period, followed by the APAC region. North America comprises the US, Canada, and Mexico. At present, North America is the leading region in terms of market size related to interactive display applications. The interactive display market is estimated to grow significantly over the next few years in North America. In the current market scenario, the US dominates the market in North America. Mexico to gain highest pace in the adoption of interactive displays in the near future. Therefore, the market is expected to have potential opportunities in North America. Rising demand for interactive displays rather than static displays is expected to propel the market. The growing use of interactive displays in the retail, hospitality, healthcare, transportation, and other sectors.

Interactive Display Market Dynamics

Driver:  Growing demand for gamification and digital classrooms

The use of new technologies, such as mobiles, tablets, laptops, projectors, and interactive whiteboards in classrooms, is playing an important role in making the learning process more interactive. Interactive displays help in maintaining a rich communication environment that encourages feedback not only between teachers and students but also among the students themselves.

Gamification enhances the medium of delivering lectures by incorporating lessons in the form of a game. Research in different schools and colleges has demonstrated that students learn better when they are fully engaged and have a hands-on learning experience. Interactive displays facilitate multisensory learning, be it an exercise in math problem-solving or a Google Earth tour of the Amazon rainforest.

 Restraint:  High costs incurred for customization of touch tables

Among various interactive display market products, interactive table, also known as touch table, is expected to grow majorly in the hospitality and education applications. The product has a high growth potential, but factors such as high price and low availability are major restraints for this product. Although there is a market demand for interactive tables, most people want their tables customized according to the industry needs and environment. Hence, it becomes very difficult and expensive to produce one custom-made touch table each time, which is a major restraint in the interactive display market.

Opportunity:  Increasing trend of using interactive displays in tradeshows and events

Tradeshows and events are using interactive displays nowadays, and the trend is expected to increase in future. Many organizations consider trade shows and events as a best marketing platform for their businesses. The use of interactive display enables companies to offer eye-catching experiences. Recently, there has been an increase in the deployment of video walls for advertisement and interactive display for visitors. Interactive displays attract more visitors as they offer detailed and advanced versions of the content than just visual source of information. Companies are using interactive displays to build product awareness, enhance customer experience, and reinforce brand value.

Challenge:  Lack of skilled programmers to develop software applications for multi-touch interactive displays

Multi-touch display detects the touch of more than one finger on the screen at a time. Interactive displays are designed to recognize multi-touch inputs and process the information accordingly. Advanced skills are needed to develop software applications to take complete advantage of this multi-touch functionality of interactive displays. The lack of skilled programmers capable of developing multi-touch applications is a challenging factor for the growth of multi-touch interactive displays. Moreover, the development of multi-touch applications is time-consuming and expensive, which hampers the productivity of businesses that intend to use them in their presentations. To overcome this challenge, a few companies have started introducing software platforms to simplify application development. One such company is IntuiLab SA (France), which offers a multi-touch software platform—IntuiFace. This software allows any average user to develop interactive multi-touch applications and presentations using customizable drag-and-drop tools.

Interactive Display Market

Scope of the Report

Report Metric

Details

Market size available for years

2015–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

Million (USD)

Segments covered

Product, Vertical, Panel Size, And Region

Geographies covered

North America, Europe, APAC, RoW

Companies covered

LG Display (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Samsung (South Korea), NEC (Japan), Panasonic (Japan), Elo Touch (US), Crystal Display Systems (UK), Horizon Display (US), and ViewSonic (US).

The research report categorizes the interactive display to forecast the revenues and analyze the trends in each of the following sub-segments:

Interactive Display Market, By Product

  • Interactive Kiosks
  • Interactive Whiteboard
  •  Interactive Table
  • Interactive Video Wall
  • Interactive Monitor

Interactive Display Market, By Panel Size

  • 17”–32” Panel Size
  • 32”–65” Panel Size
  • 65” and Above Panel Size

Interactive Display Market, By Vertical:

  • Retail & Hospitality
  • Banking (BFSI)
  • Industrial
  • Healthcare
  • Corporate & Government
  • Transportation
  • Education
  • Sports and Entertainment (Events, Amusement Parks, and Museums)
  • Others (military & defense and residential)

Interactive Display Market, By Region

  • North America
  • Europe
  • Asia Pacific (APAC)
  • RoW

Key Market Players

LG Display (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Samsung (South Korea), NEC (Japan), Panasonic (Japan), Elo Touch (US), Crystal Display Systems (UK), Horizon Display (US), and ViewSonic (US).

Samsung (South Korea) and LG Display (South Korea) are among the major players in market. Samsung has a wide geographic presence and is focused on developing innovative products and solutions in the interactive display market. The company has a strong financial background and invests large amounts in R&D activities. Samsung has a higher R&D budget than competitors, having invested about 7.0% of its total revenue in R&D as of 2017. The company focuses on providing these displays for new use cases from new product categories such as smart retail, infrastructure, and institutional applications. In September 2018, Samsung and Cisco collaborated to reinvent the professional meeting space. Samsung’s SMART Signage and the Cisco Webex room kits connect to one another to deliver enhanced video conference experience. Cisco Webex room kits can be combined with other Samsung displays to enhance and customize meetings.    

Recent Developments

  • In December 2018, LG Electronics India introduced a curved OLED Signage. The signage was made using 63 custom-made curved OLED panels and was conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS and Ambience Group Associates
  • In December 2018, CDS launched the new customized 12.1-inch full IP65 RFID industrial panel PC for access control system. It is specially designed for access control system application, providing 2x RFID contactless card readers.
  • In November 2018, Elo partnered with Armodilo Display Solutions to create a seamless self-serve solution using Elo's touchscreen solutions will be fully compatible with Armodilo kiosk stands.
  • In March 2017Samsung acquired Harman International, which designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions, and connected services. This acquisition will create opportunity for Samsung to integrate its leading visual display technologies with HARMAN’s systems.

Critical questions the report answers:

  • Where will all these developments take the industry in the long term?
  • What are the upcoming trends for the interactive display market?
  • Which segment provides the most opportunity for growth?
  • Who are the leading vendors operating in this market?
  • What are the opportunities for new market entrants?


Table of Contents

1 Introduction
    1.1 Study Objectives
    1.2 Definition
    1.3 Scope of the Study
           1.3.1 Markets Covered
           1.3.2 Years Considered
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Sources
                    2.1.2.2 Key Industry Indishts
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary

4 Premium Insights

5 Market Overview
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
           5.2.2 Restraints
           5.2.3 Opportunities
           5.2.4 Challenges
    5.3 Value Chain Analysis

6 Interactive Display Market By Product
    6.1 Introduction
    6.2 Interactive Kiosks
    6.3 Interactive Whiteboard
    6.4 Interactive Table
    6.5 Interactive Video Wall
    6.6 Interactive Monitor

7 Market By Technology
    7.1 Introduction
    7.2 17”–32” Panel Size
    7.3 32”–65” Panel Size
    7.4 65” and Above Panel Size

8 Interactive Display Market By Vertical
    8.1 Introduction
    8.2 Retail & Hospitality
    8.3 BFSI
    8.4 Industrial
    8.5 Healthcare
    8.6 Corporate & Government
    8.7 Transportation
    8.8 Education
    8.9 Sports and Entertainment
    8.10 Others

9 Market By Panel Type
    9.1 Introduction
    9.2 Flat Panel
    9.3 Flexible Panel
    9.4 Transparent Panel

10 Interactive Display Market By Technology
     10.1 Introduction
     10.2 LCD
     10.3 LED
     10.4 OLED
     10.5 Quantum Dot

11 Market By Application
     11.1 Introduction
     11.2 AR/VR
     11.3 Gaming
     11.4 Robotics
     11.5 Advertising & Digital Signage
     11.6 Document Management
     11.7 Others

12 Geographic Analysis
     12.1 Introduction
     12.2 North America
             12.2.1 US
             12.2.2 Canada
             12.2.3 Mexico
     12.3 Europe
             12.3.1 UK
             12.3.2 Germany
             12.3.3 France
             12.3.4 Rest of Europe
     12.4 Asia Pacific
             12.4.1 China
             12.4.2 Japan
             12.4.3 South Korea
             12.4.4 India
             12.4.5 Rest of APAC
     12.5 Rest of the World (RoW)
             12.5.1 Middle East & Africa
             12.5.2 South America

13 Competitive Landscape
     13.1 Overview
     13.2 Market Player Ranking Analysis
     13.3 Competitive Scenario
             13.3.1 Product Launches and Developments
             13.3.2 Merger & Acquisitions
             13.3.3 Partnerships & Collaborations
             13.3.4 Contracts
             13.3.5 Others

14 Company Profiles
     14.1 Introduction
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
     14.2 Key Players
             14.2.1 LG Display
             14.2.2 Sharp
             14.2.3 Leyard Optoelectronic
             14.2.4 Samsung
             14.2.5 NEC
             14.2.6 Panasonic
             14.2.7 ELO Touch Solutions
             14.2.8 Crystal Display Systems
             14.2.9 Horizon Display
             14.2.10 Viewsonic
     14.3 Other Important Players
             14.3.1 Gesturetek
             14.3.2 Interactive Touchscreen Solutions
             14.3.3 Baanto International
             14.3.4 Intuilab SA
             14.3.5 Qisda Corp
             14.3.6 Boxlight
             14.3.7 Egan Visual
             14.3.8 Hitachi
             14.3.9 Promethean World
             14.3.10 Vestel Elektronik

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix
     15.1 Discussion Guide
     15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.3 Available Customizations
     15.4 Related Reports
     15.5 Author Details

16 Appendix


List of Tables (100 Tables)

Table 1 Interactive Display Market, By Product, 2016–2025 (USD Million)
Table 2 Interactive Kiosks Market, By Vertical, 2016–2025 (USD Million)
Table 3 Interactive Kiosks Market, By Region, 2016–2025 (USD Million)
Table 4 North America Interactive Kiosks Market, By Country, 2016–2025 (USD Million)
Table 5 Europe Interactive Kiosks Market, By Country, 2016–2025 (USD Million)
Table 6 APAC Interactive Kiosks Market, By Country, 2016–2025 (USD Million)
Table 7 RoW Interactive Kiosks Market, By Region, 2016–2025 (USD Million)
Table 8 Interactive Whiteboard Market, By Vertical, 2016–2025 (USD Million)
Table 9 Interactive Whiteboard Market, By Region, 2016–2025 (USD Million)
Table 10 Interactive Whiteboard Market in North America, By Country, 2016–2025 (USD Million)
Table 11 Interactive Whiteboard Market in Europe, By Country, 2016–2025 (USD Million)
Table 12 Interactive Whiteboard Market in APAC, By Country, 2016–2025 (USD Million)
Table 13 Interactive Whiteboard Market in RoW, By Region, 2016–2025 (USD Million)
Table 14 Interactive Table Market, By Vertical, 2016–2025 (USD Million)
Table 15 Interactive Table Market, By Region, 2016–2025 (USD Million)
Table 16 Interactive Table Market in North America, By Country, 2016–2025 (USD Million)
Table 17 Interactive Table Market in Europe, By Country, 2016–2025 (USD Million)
Table 18 Interactive Table Market in APAC, By Country, 2016–2025 (USD Million)
Table 19 Interactive Table Market in RoW, By Region, 2016–2025 (USD Million)
Table 20 Interactive Video Wall Market, By Vertical, 2016–2025 (USD Million)
Table 21 Interactive Video Wall Market, By Region, 2016–2025 (USD Million)
Table 22 Interactive Video Wall Market in North America, By Country, 2016–2025 (USD Million)
Table 23 Interactive Video Wall Market in Europe, By Country, 2016–2025 (USD Million)
Table 24 Interactive Video Wall Market in APAC, By Country, 2016–2025 (USD Million)
Table 25 Interactive Video Wall Market in RoW, By Region, 2016–2025 (USD Million)
Table 26 Interactive Monitor Market, By Vertical, 2016–2025 (USD Million)
Table 27 Interactive Monitor Market, By Region, 2016–2025 (USD Million)
Table 28 Interactive Monitor Market in North America, By Country, 2016–2025 (USD Million)
Table 29 Interactive Monitor Market in Europe, By Country, 2016–2025 (USD Million)
Table 30 Interactive Monitor Market in APAC, By Country, 2016–2025 (USD Million)
Table 31 Interactive Video Wall Market in RoW, By Region, 2016–2025 (USD Million)
Table 32 Market, By Panel Size, 2016–2025 (USD Million)
Table 33 Interactive Display Market, By Vertical, 2016–2025 (USD Million)
Table 34 Market for Retail & Hospitality, By Product, 2016–2025 (USD Million)
Table 35 Market for Banking, By Product, 2016–2025 (USD Million)
Table 36 Market for Industrial, By Product, 2016–2025 (USD Million)
Table 37 Market for Healthcare, By Product, 2016–2025 (USD Million)
Table 38 Market for Corporate & Government, By Product, 2016–2025 (USD Million)
Table 39 Market for Education, By Product, 2016–2025 (USD Million)
Table 40 Market for Sports & Entertainment, By Product, 2016–2025 (USD Million)
Table 41 Market for Others, By Product, 2016–2025 (USD Million)
Table 42 Market, By Region, 2016–2025 (USD Million)
Table 43 Market in North America, By Country, 2016–2025 (USD Million)
Table 44 Market in North America, By Product, 2016–2025 (USD Million)
Table 45 Market in North America, By Vertical, 2016–2025 (USD Million)
Table 46 Interactive Display Market in US, By Product, 2016–2025 (USD Million)
Table 47 Market in Canada, By Product, 2016–2025 (USD Million)
Table 48 Market in Mexico, By Product, 2016–2025 (USD Million)
Table 49 Market in Europe, By Country, 2016–2025 (USD Million)
Table 50 Market in Europe, By Product, 2016–2025 (USD Million)
Table 51 Market in Europe, By Vertical, 2016–2025 (USD Million)
Table 52 Market in UK, By Product, 2016–2025 (USD Million)
Table 53 Market in Germany, By Product, 2016–2025 (USD Million)
Table 54 Market in France, By Vertical, 2016–2025 (USD Million)
Table 55 Market in Rest of Europe, By Product, 2016–2025 (USD Million)
Table 56 Market in APAC, By Country, 2016–2025 (USD Million)
Table 57 Market in APAC, By Product, 2016–2025 (USD Million)
Table 58 Market in APAC, By Vertical, 2016–2025 (USD Million)
Table 59 Market in China, By Product, 2016–2025 (USD Million)
Table 60 Interactive Display Market in Japan, By Product, 2016–2025 (USD Million)
Table 61 Market in South Korea, By Product, 2016–2025 (USD Million)
Table 62 Market in India, By Vertical, 2016–2025 (USD Million)
Table 63 Market in Rest of APAC, By Product, 2016–2025 (USD Million)
Table 64 Market in RoW, By Region, 2016–2025 (USD Million)
Table 65 Market in RoW, By Product, 2016–2025 (USD Million)
Table 66 Market in RoW, By Vertical, 2016–2025 (USD Million)
Table 67 Market in Africa, By Product, 2016–2025 (USD Million)
Table 68 Market in Middle East & Africa, By Product, 2016–2025 (USD Million)
Table 69 Market, By Panel Type, 2016–2025 (USD Million)
Table 70 Interactive Flat Panel, By Region, 2016–2025 (USD Million)
Table 71 Interactive Flexible Panel, By Region, 2016–2025 (USD Million)
Table 72 Interactive Transparent Panel, By Region, 2016–2025 (USD Million)
Table 73 Market, By Technology, 2016–2025 (USD Million)
Table 74 Market, for LCD, By Region, 2016–2025 (USD Million)
Table 75 Market, for LED, By Region, 2016–2025 (USD Million)
Table 76 Market, for OLED, By Region, 2016–2025 (USD Million)
Table 77 Interactive Display Market, for Quantum Dot, By Region, 2016–2025 (USD Million)
Table 78 Market, By Application, 2016–2025 (USD Million)
Table 79 Market, for Ar/Vr, By Region, 2016–2025 (USD Million)
Table 80 Market, for Gaming, By Region, 2016–2025 (USD Million)
Table 81 Market, for Advertising & Digital Signage, By Region, 2016–2025 (USD Million)
Table 82 Market, for Document Management, By Region, 2016–2025 (USD Million)
Table 83 Market, for Others, By Region, 2016–2025 (USD Million)
Table 84 Market in North America, By Panel Type, 2016–2025 (USD Million)
Table 85 Market in North America, By Technology, 2016–2025 (USD Million)
Table 86 Market in North America, By Application, 2016–2025 (USD Million)
Table 87 Market in Europe, By Panel Type, 2016–2025 (USD Million)
Table 88 Market in Europe, By Technology, 2016–2025 (USD Million)
Table 89 Market in Europe, By Application, 2016–2025 (USD Million)
Table 90 Market in APAC, By Panel Type, 2016–2025 (USD Million)
Table 91 Interactive Display Market in APAC, By Technology, 2016–2025 (USD Million)
Table 92 Market in APAC, By Application, 2016–2025 (USD Million)
Table 93 Market in RoW, By Panel Type, 2016–2025 (USD Million)
Table 94 Market in RoW, By Technology, 2016–2025 (USD Million)
Table 95 Market in RoW, By Application, 2016–2025 (USD Million)
Table 96 10 Most Recent Product Launches, Demonstrations, and Developments in Market
Table 97 Mergers and Acquisitions in Market
Table 98 Partnerships in Market
Table 99 Contracts in Market
Table 100 Contracts in Market


List of Figures (37 Figures)

Figure 1 Market Segmentation
Figure 2 Interactive Display Market: Research Design
Figure 3 Process Flow
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Market Breakdown and Data Triangulation
Figure 7 Assumptions for Research Study
Figure 8 Market, 2015–2024 (USD Billion)
Figure 9 Interactive Kiosk Product to Dominate the Market in 2024
Figure 10 Panel Size Between 32” and 65” to Hold Largest Market Share During the Forecast Period
Figure 11 Education Vertical to Hold Largest Market Share During the Forecast Period
Figure 12 Market, By Region (2018)
Figure 13 Increasing Adoption of Interactive Displays in APAC Driving Market Growth
Figure 14 Market for Interactive Video Wall Segment to Grow at Highest CAGR During Forecast Period
Figure 15 Interactive Kiosks to Hold Largest Share Market in North America in 2024
Figure 16 Market in Asia Pacific Expected to Grow at Highest CAGR During Forecast Period
Figure 17 Market Overview
Figure 18 Market: Value Chain Analysis
Figure 19 Market, By Product
Figure 20 Interactive Kiosks to Hold Largest Size of Market By 2024
Figure 21 Market, By Panel Size
Figure 22 32”–65” Panel Size Interactive Displays to Hold Largest Size of Market By 2024
Figure 23 Market, By Vertical
Figure 24 Education Vertical to Hold Largest Size of Market By 2024
Figure 25 Market for Transportation, By Interactive Kiosks, 2015–2024 (USD Million)
Figure 26 South Korea to Grow at the Fastest Rate During the Forecast Period
Figure 27 North America to Dominate the Market During Forecast Period
Figure 28 Market Snapshot in North America
Figure 29 Market Snapshot in APAC
Figure 30 Key Developments Adopted By Leading Players in Market Between January 2016 and December 2018
Figure 31 Rank of Market Players, 2018
Figure 32 Competitive Leadership Mapping
Figure 33 LG Display: Company Snapshot
Figure 34 Sharp (Foxconn): Company Snapshot
Figure 35 Samsung: Company Snapshot
Figure 36 NEC: Company Snapshot
Figure 37 Panasonic: Company Snapshot

The study involved 4 major activities carried out to estimate the current size of the market for interactive display market. Exhaustive secondary research was conducted to collect information on the market, along with its peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation procedures were employed to estimate the size of the market based on segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. These secondary sources include gas sensor journals and magazines, IEEE journals; annual reports, press releases, and investor presentations of companies; white papers; certified publications and articles from recognized authors; and directories and databases such as Factiva, Hoovers, and OneSource.

Primary Research

In the primary research process, various primary sources from both supply and demand sides have been interviewed to obtain qualitative and quantitative information important for this report. Primary sources from the supply side included industry experts such as CEOs, VPs, marketing directors, technology and innovation directors, and related executives from key companies and organizations operating in the interactive display market. After complete market engineering (including calculations regarding market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information, as well as verify and validate the critical numbers arrived at.

Interactive Display Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the complete market engineering process, both top-down and bottom-up approaches have been implemented, along with several data triangulation methods, to estimate and validate the size of the interactive display market and other dependent submarkets listed in this report.

  • Key players in the industry and markets were identified through extensive secondary research.
  • In terms of value, the industry’s supply chain and market size were determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the overall market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, market breakdown and data triangulation procedures were employed wherever applicable. The data were triangulated by studying various factors and trends identified from both demand and supply sides.

Report Objectives

The following are the major objectives of the study.

  • To define, describe, and forecast the interactive display market, in terms of value, segmented on the basis of product, vertical, panel size and geography
  • To forecast the market size, in terms of value, for various segments based on main regions— North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding drivers, restraints, opportunities, and industry-specific challenges influencing the growth of market
  • To strategically analyze micromarkets with respect to the individual growth trends, prospects, and contribution to the total market
  • To provide a detailed overview of the value chain in market
  • To strategically profile the key players and comprehensively analyze their respective market positions in terms of ranking and core competencies
  • To analyze growth strategies such as collaborations, mergers and acquisitions, product launches and developments, and research and development (R&D) in interactive display market

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