Interactive Display Market Size, Share & Industry Trends Growth Analysis Report by Product (Interactive Kiosk, Whiteboard, Table, Video Wall, Monitor), Technology (LCD, LED, OLED), Panel Size, Panel Type (Flat, Flexible, Transparent), Vertical (Retail, Corporate) and Geography - Global Forecast to 2029
Updated on : Sep 23, 2024
[228 Pages Report] The global interactive display market size is projected to grow from USD 12.5 billion in 2024 to USD 16.9 billion by 2029; it is expected to grow at a CAGR of 6.3% from 2024 to 2029.
Interactive displays come with features that significantly improve efficiency and productivity in various contexts. In business settings, these displays facilitate collaborative decision-making, streamline presentations, and enable dynamic data visualization. The widespread adoption of interactive displays can be attributed to their accessibility and affordability, which are influenced by technological advancements and economies of scale.
Interactive Display Market Forecast to 2029
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Interactive Display Market Trends
Driver: Widespread use in education sector to promote on-site and remote collaborations
The use of new technologies, such as mobiles, tablets, laptops, projectors, and interactive whiteboards in classrooms, is playing an important role in making the learning process more interactive. Interactive displays are experiencing significant growth, largely fueled by the education sector.
Schools and universities are progressively incorporating these displays into classrooms to encourage interactive learning experiences. These displays play a crucial role in enhancing lessons, promoting collaboration, and encouraging active participation among students. The trend toward remote work has fastened the acceptance of interactive displays for virtual collaboration.
Restraint: Reduced demand from retail sector due to increasing trend of online advertising and shopping
Digital advertising has evolved to provide more sophisticated and personalized options for reaching consumers across multiple devices and channels, reflecting the increased time spent online.
Consequently, the demand for displays in commercial and retail settings has experienced a significant decline as businesses redirect their advertising focus toward online channels. With the use of smartphones, consumers can effortlessly obtain product information, read reviews, and complete purchases directly on their devices. Consequently, retailers discovered that allocating resources to the development of mobile-friendly online platforms proves more impactful in connecting with and captivating customers than sustaining interactive displays within physical stores. However, the expenses associated with the installation and upkeep of interactive displays present a considerable financial burden for retailers.
Opportunity: Wide applications in streamlining healthcare sector
The integration of interactive displays in the medical and healthcare sector demonstrates the potential to improve patient outcomes, streamline processes, and enhance the overall healthcare experience for both patients and healthcare professionals.
Medical professionals, including surgeons, utilize interactive displays for collaborative decision-making and treatment planning. These displays enable the visualization of medical images like MRIs and CT scans, fostering improved comprehension and coordination within healthcare teams. Patients are educated about medical conditions, treatment options, and preventive care through the use of interactive displays. These displays facilitate interactive learning experiences, allowing healthcare providers to communicate complex information in a manner that is more accessible and engaging for patients.
Challenge: High costs associated with display panels, interactive components and other additional software or hardware
Interactive displays frequently integrate advanced touch technologies like capacitive touch, infrared touch, or optical touch, necessitating specialized sensors and components. These elements significantly contribute to the overall cost of the display.
Additionally, to deliver clear and high-resolution visuals, interactive displays commonly utilize premium display panels, including LED or OLED. The cost of these panels, particularly for larger sizes or those with features like 4K resolution, can markedly impact the overall expense. These displays are often built for commercial or educational environments, emphasizing durability. Robust build quality, protective glass, and anti-glare coatings are incorporated, further adding to the cost to ensure the display can endure frequent use and potential environmental factors.
Interactive Display Market Ecosystem
The prominent players in the interactive display industry are SAMSUNG (South Korea), LG DISPLAY CO., LTD. (South Korea), BOE Technology Group Co., Ltd. (China), Panasonic Corporation (Japan) and SHARP CORPORATION (Japan). These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.
Interactive Display Market Segmentation
Interactive Kiosks segment to account for the largest share of the interactive display market in 2023
The demand for interactive kiosk is on the rise, as they are being used in retail stores, schools, hotel and trade shows. These kiosk are designed to engage customer and provide an interactive experience. They serve multiple functions such as wayfinding, queue management, data collection and education.
The kiosk comes in different sizes and features including touch screens, high definition displays and optional touch screen options. The demand is mainly driven by their ability to interact and attract customers, provide required information and overall customer experience. As a result, the interactive kiosk is projected to maintain the largest share throughout the forecast period.
32-65 inches panel size to dominate interactive display market during the forecast period
Interactive displays within the 32-65 inch size range are frequently implemented in retail applications to showcase products, offer interactive catalogs, and engage with customers. These displays serve to deliver product details, promotions, and interactive experiences, thereby elevating the overall shopping experience.
The increasing adoption of 32-65 inch interactive displays is evident across a multitude of industries, fueled by their versatility and user-friendly characteristics. These displays are being widely utilized in advertising, digital signage, education, retail, entertainment, hospitality, and healthcare sectors.
Education vertical to register the highest share for interactive display market in 2023
The education segment is composed to command the largest market share throughout the forecast period. The surge in demand for interactive displays aligns with the growing prevalence of remote and hybrid learning approaches. These displays enable the creation of virtual classrooms, enabling educators to interact with students irrespective of their geographical location, while students can actively participate in interactive lessons from the comfort of their homes.
Interactive Display Market Regional Analysis
The Asia Pacific region is projected to grow at the highest CAGR during the forecast period.
The Asia Pacific region is projected to take the lead in the interactive display market, exhibiting the highest CAGR throughout the forecast period.
The higher demand for interactive displays in the Asia-Pacific region can be attributed to a combination of factors, including the growth of the education sector, rapid technology adoption, expanding businesses, government initiatives, cultural attitudes toward technology, urbanization, and the increased affordability of these technologies.
The Asia Pacific market benefits from the presence of well-established interactive display players like Panasonic Corporation, BOE Technology Group Co., Ltd., LEYARD and SHARP CORPORATION, contributing significantly to regional market expansion. These factors collectively drive the growth of the interactive display market in the Asia Pacific region.
Interactive Display Market by Region
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Top Interactive Display Comanies - Key Market Players
The major players in the interactive display companies include
- SAMSUNG (South Korea),
- LG DISPLAY CO., LTD. (South Korea),
- BOE Technology Group Co., Ltd. (China),
- Panasonic Corporation (Japan),
- LEYARD (China),
- SHARP CORPORATION (Japan),
- Elo Touch Solutions, Inc. (US),
- Crystal Display Systems Ltd (UK),
- ViewSonic Corporation (US),
- AUO Corporation (Taiwan).
These companies have used organic and inorganic growth strategies, such as product launches, acquisitions, and partnerships to strengthen their position in the market.
Interactive Display Market Report Scope
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Report Metric |
Details |
| Estimated Market Size | USD 12.5 billion in 2024 |
| Projected Market Size | USD 16.9 billion by 2029 |
| Growth Rate | CAGR of 6.3% |
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Market Size Availability for Years |
2020–2029 |
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Base Year |
2023 |
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Forecast Period |
2024–2029 |
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Forecast Units |
Value (USD) |
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Segments Covered |
By Product, By Panel Size, By Panel Type, By Technology, By Vertical |
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Geographies Covered |
North America, Europe, Asia Pacific, and RoW |
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Companies Covered |
SAMSUNG (South Korea), LG DISPLAY CO., LTD. (South Korea), BOE Technology Group Co., Ltd. (China), Panasonic Corporation (Japan), LEYARD (China), SHARP CORPORATION (Japan), Elo Touch Solutions, Inc. (US), Crystal Display Systems Ltd (UK), ViewSonic Corporation (US), AUO Corporation (Taiwan), HORIZON DISPLAY INC. (US), GestureTek Inc. (US), ITS, Inc. (US), Baanto International Ltd. (Canada), Intuiface (France), Qisda Corporation (Taiwan), Boxlight (US), Egan Visual (Canada), Hitachi, Ltd. (Japan), Promethean Limited (US), Vestel (Turkey), Barco (Belgium), Firstouch Digital Solutions (India), SMART Technologies ULC (Canada), and Senses Electronics Pvt. Ltd. (India) |
Interactive Display Market Highlights
This research report categorizes the Interactive Display Market based on product, panel size, panel type, technology, vertical, and region.
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Segment |
Subsegment |
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By Product |
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By Panel Size |
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By Panel Type |
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By Technology |
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By Vertical |
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By Region |
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Recent Developments in Interactive Display Industry
- In March 2023, SAMSUNG showcases its latest Interactive Display, featuring innovative software solutions designed to improve usability and connectivity in the classroom. The 30,000 educators present at the event have the opportunity to delve into the future of education through hands-on exploration of the cutting-edge Samsung Interactive Display and Samsung Whiteboard App.
- In January 2023, LG DISPLAY CO., LTD. announced its wide range of OLED displays, the largest of them all is 97-inch OLED display and the smallest is 0.42-inch OLEDoS, and other OLED display laying in between them are 65-inch, 45-inch, 42-inch, 27-inch OLED TV panels.
- In March 2023, SHARP CORPORATION and E Ink Holdings Inc. collaborated to develop and market ePaper posters using E Ink's technology which can be used as digital signage.
- In January 2022, Elo Touch Solutions, Inc., a global provider of interactive solutions and commercial-grade Android devices, showed its extensive range of products and services at the RetailNOW Conference in Florida. Elo presented solutions across four key categories: Point-of-Sale, Kiosks, Retail Touchscreen Signage, and Mobile.
- In June 2021, LEYARD introduces the next generation of large screens with its new TXP Series Huddle Walls, designed for applications in presentations, meetings, conferences, and education. These all-in-one displays are offered in screen sizes ranging from 108 to 162 inches and are available in various resolution formats.
Frequently Asked Questions (FAQs):
What is the current size of the Global Interactive Display Market?
The interactive display market is projected to grow from USD 12.5 billion in 2024 to USD 16.9 billion by 2029; it is expected to grow at a CAGR of 6.3% from 2024 to 2029.
Who are the winners in the Global Interactive Display Market??
Companies such as SAMSUNG (South Korea), LG DISPLAY CO., LTD. (South Korea), BOE Technology Group Co., Ltd. (China), Panasonic Corporation (Japan), SHARP CORPORATION (Japan).
Which region is expected to hold the highest market share?
Asia Pacific is expected to dominate the interactive display market during the forecast period. Growing demand for digital signage and retail, entertainment and collaborative work environments is fueling advancements in display technology.
What are the major drivers and opportunities related to the interactive display market?
Growing demand for interactive display panels in gaming and entertainment, rising adoption of LED displays for video walls, TVs and digital signage applications, increasing trend of interactive displays in corporate meetings to deliver presentation and develop more creative problem solving solutions, integration of artificial intelligence in interactive whiteboards are some of the major drivers and opportunities related to the interactive display market.
What are the major strategies adopted by market players?
The key players have adopted product launches, acquisitions, and partnerships to strengthen their position in the interactive display market.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
The study involved four major activities in estimating the size of the interactive display market. Exhaustive secondary research has been conducted to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.
Secondary Research
Revenues of companies offering interactive displays have been obtained from the secondary data available through paid and unpaid sources. The revenues have also been derived by analyzing the product portfolio of key companies, and these companies have been rated according to the performance and quality of their products.
Various secondary sources have been referred to in the secondary research process for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers; IoT technologies journals and certified publications; articles by recognized authors; gold-standard and silver-standard websites; directories; and databases.
Secondary research has been conducted mainly to obtain critical information about the market’s value chain, the total pool of key players, market classification and segmentation according to the industry trends to the bottom-most level, geographic markets, and key developments from both demand- and technology-oriented perspectives. Secondary data has been collected and analyzed to determine the overall market size, further validated by primary research.
Primary Research
Extensive primary research has been conducted after understanding and analyzing the current scenario of the interactive display market through secondary research. Several primary interviews have been conducted with key opinion leaders from both demand and supply sides across 4 major regions: North America, Europe, Asia Pacific, and RoW. Approximately 25% of the primary interviews have been conducted on the demand side, while 75% have been conducted on the supply side. Primary data has been collected mainly through telephonic interviews, which consist of 80% of the total primary interviews. Questionnaires and e-mails have also been used to collect data.
After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primary. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report. The breakdown of primary respondents is as follows:
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The bottom-up procedure has been employed to arrive at the overall size of the interactive display market.
- Identifying the entities in the interactive display market influencing the entire market along with related component players
- Analyzing major manufacturers of interactive displays, studying their portfolios, and understanding different types of products based on their features and functions
- Analyzing trends in the usage of interactive display offerings
- Tracking the ongoing and upcoming developments in the market, such as investments made, R&D activities, product launches, collaborations, and partnerships, and forecasting the market size based on these developments and other critical parameters
- Carrying out multiple discussions with key opinion leaders to understand the different types of interactive displays, applications, and recent trends in the market, thereby analyzing the breakup of the scope of work carried out by major manufacturing companies
- Arriving at the market estimates by analyzing segmental revenues of these companies generated by interactive display offerings and then combining the same to get the market estimate by different segments
- Verifying and cross-checking the estimate at every level by discussing with key opinion leaders, such as Chief Experience Officers (CXOs), directors, and operations managers, and finally with the domain experts at MarketsandMarkets
- Studying various paid and unpaid sources of information, such as annual reports, press releases, white papers, Factiva, and databases
The top-down approach has been used to estimate and validate the total size of the interactive display market.
- Focusing initially on the investments and expenditures being made in the ecosystems of various applications
- Calculate the market size, considering revenues generated by major players through the cost of the interactive display.
- Segmenting each application of interactive display in each region and deriving the global market size based on region.
- Acquiring and analyzing information related to revenues generated by players through their key offerings.
- Conducting multiple on-field discussions with key opinion leaders involved in the development of various interactive display offerings.
- Estimating the geographic split using secondary sources based on various factors, such as the number of players in a specific country and region and the types of interactive display used in education, transportation, retail and hospitality, corporate and government, industrial, and healthcare.
Data Triangulation
After arriving at the overall size of the interactive display market through the process explained, the total market has been split into several segments and subsegments. Market breakdown and data triangulation procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data has been triangulated by studying various factors and trends from the demand and supply sides. The market has also been validated using the top-down and bottom-up approaches.
Market Definition
An interactive display is a display that can accept input using touch. It is designed to provide customers access to information such as wayfinding, self-check-in, product availability at a departmental store, patient details, and others. These displays have specially designed software applications for creating an interactive experience while delivering information based on the input received from end users. Thus, interactive displays act as dynamic information-sharing devices in sectors such as retail, transportation, healthcare, and educational institutes.
Key Stakeholders
- Raw material suppliers
- Original equipment manufacturers (OEMs)
- OEM technology providers
- Original design manufacturers (ODMs)
- Technology, service, and solution providers
- Suppliers and distributors
- Government and other regulatory bodies
- Forums, alliances, and associations
- Technology investors
- Research institutes and organizations
- Analysts and strategic business planners
- Market research and consulting firms
Report Objectives
- To define, describe, segment, and forecast the global interactive display market in terms of value on the basis of panel size, panel type, technology, vertical, and region
- To define, describe, segment, and forecast the global interactive display market in terms of value and volume based on product.
- To describe and forecast the market size, in terms of value, with respect to four major regions: North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW)
- To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
- To provide a detailed value chain for the interactive display industry and analyze the market trends
- To strategically analyze the micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market
- To highlight the impact of Porter's five forces on the interactive display market ecosystem and analyze the underlying market opportunities
- To analyze the associated case studies in the interactive display market business and their impact on the business strategies adopted by key players
- To analyze the opportunities for stakeholders in the market and detail the competitive landscape of the market leaders
- To provide key industry trends and associated important regulations impacting the global interactive display market
- To strategically profile the key players and comprehensively analyze their market shares and core competencies
- To benchmark players within the market using the proprietary company evaluation matrix framework, which analyzes market players on various parameters within the broad categories of market rank and product offering
- To analyze the competitive strategies, such as contracts, joint ventures, and acquisitions, product launches and developments, and research and developments, adopted by the interactive display market players
- To map the competitive intelligence on the basis of company profiles, key player strategies, and game-changing developments, such as contracts, product launches, collaborations, and acquisitions.
Available customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
- Detailed analysis and profiling of additional market players based on various blocks of the supply chain
Growth opportunities and latent adjacency in Interactive Display Market
How does the Covid-19 epidemic impact this market