[188 Pages Report] According to MarketsandMarkets, the plant-based meat market is estimated to be valued at USD 4.3 billion in 2020 and is projected to reach USD 8.3 billion by 2025, recording a CAGR of 14.0%, in terms of value. It is witnessing significant growth due to growing vegan and flexitarian population across the world, rising awareness about the health benefits offered by plant-based meat over animal meat, and growth in government initiatives along with significant investments are driving the global market. The European market is going to dominate the market, due to innovative product development in the region, backed with appropriate research and development facilities available in the region.
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The plant-based trend continues to grow, encouraging people to eat more fruits, vegetables, legumes, nuts, and seeds. Also, there are various health benefits associated with plant-based products, about which consumers are getting more aware recently. Excessive consumption of animal-based meat may result in diet-related diseases such as obesity, type-2 diabetes, heart disease, and certain cancers. On the other hand, the consumption of plant-based meat does not give rise to such diseases. Moreover, they aid in building better immunity. The nutritional benefits of plant-based meats and their safety compared with conventional meat are also some of the important factors that have been contributing to gaining the attention of consumers.
Plant-based meat products are significantly replacing conventionally processed meat products such as burgers, sausages, and nuggets. Plant-based meat contains lower levels of saturated fat, cholesterol, and calories than animal-based meat. They often contain higher levels of micronutrients, such as zinc, iron, and calcium.
Price is one of the major restraining factors in the plant-based meat market. Plant-based meat is uneconomical when compared to animal-based meat, which is likely to impact its growth in price-sensitive markets such as India, China, and South Africa. Companies offering plant-based meat alternatives are trying to reduce prices, as their high price over conventional meat hinders the rapidly growing plant-based industry.
Plant-based meat is more expensive than regular meat. The prices of plant-based meat products are further expected to increase due to trade barriers, disruptions in the supply of raw materials, and inefficient distribution channels due to COVID-19. The non-availability and high cost of raw materials and high production costs are likely to restrain the growth of the global market. The market growth is further grappled due to the economic slowdown in various countries due to the coronavirus outbreak.
The sales of plant-based meat can be increased by adopting marketing strategies such as diversification and segmentation. The objective is to create more demand among consumers, such as health-conscious consumers, vegetarians, flexitarians, and vegans. Along with this, it is crucial to position the product at the right place through the right sales channel.
Companies need to focus on this criterion to sustain in the market and increase their sales. They need to position themselves by expanding their customer relationships and extended their reach globally. Appropriate labeling can further accelerate market growth. The North American and European plant-based meat markets relatively emphasize the labeling criterion. It is expected that this will be followed by the Asia-Pacific region as well, leading to market growth.
Plant-based meat products contain nutritional benefits similar to that of animal meat. Manufacturers try to make the meat substitutes similar to meat in terms of texture, color, flavor, and taste. However, most consumers are disappointed by the taste and variety of meat substitutes. Consumers have a perception that there is a significant compromise in taste if they opt for meat substitutes. For instance, the off-flavor of soy protein makes it undesirable for consumption. The off-flavor is caused by compounds, such as aldehydes, ketones, furans, and alcohols. Medium-chain aldehydes are among the major reasons for the beany and grassy taste of soy products. However, the high nutritional value of soy has led to its demand.
Besides, consumers believe that meat substitutes are either too gummy or too chewy. This has led meat substitute manufacturers to offer innovative products, such as an increase in the density of flesh, mainly the soy protein and wheat gluten, to improve the texture of their meat substitutes, closely mimicking the chewiness of meat.
Based on source, pea is the fastest growing segment in the plant-based meat market. Pea serves as an alternative for consumers with a soy allergy. The characteristic of pea protein, which is appealing, is its lack of allergenicity and its amino acid profile. It is perceived as a clean-label ingredient and has the added benefits of being soy-free, gluten-free, and lactose-free. Beyond Meat (US) uses pea protein for producing meat alternatives, lending a chewy, meat-like texture to their products. Beyond Meat’s (US) veggie burger consists of pea as one of the key ingredients. The company is joined by Lightlife Foods (US), which, in 2019, expanded its plant-based meat product offerings with the launch of a veggie burger with pea as one of the key ingredients.
Based on type, beef dominated the market. Plant-based beef provides similar characteristics to that of beef. It provides similar characteristics to that of beef. Beef-related plant-based products such as meat-free beef pieces, no-beef burgers, beef watercress, and beefsteak are made from sources such as soy and wheat. Furthermore, manufacturers are focusing on new product launches to meet consumer demand from vegetarian populations.
By product, burger patties segment dominated the market, and the same trend is projected to follow during the forecast period due to faster production, taste, convenience, and abundance in supply. Burger patties are increasingly popular in the shelf space of retail outlets.
The European market accounted for the largest share in 2019. In Europe, the growing vegan trends, especially in the UK, is expected to increase demand for plant-based meat products. North America is the hub for the plant-based meat market, as the region is backed by start-ups such as Impossible Foods Inc. (US) and Beyond Meat (US); which initiated the development of plant-based meat products. In the Asia Pacific region, plant-based food products are gaining popularity owing to the adaptation of healthy lifestyles, urging consumers to opt for natural ingredients. This is expected to boost sales of plant-based food. Furthermore, the demand for plant-based meat products is expected to increase in the coming years, owing to the growing health concerns among consumers related to animal-based protein sources, ethical concerns, and environmental concerns.
Beyond Meat (US), Impossible Foods Inc. (US), Maple Leaf Foods (Canada), The Vegetarian Butcher (Netherlands), Gardein Protein International (Canada), Morningstar Farms (US), Quorn Foods (US), Amy’s Kitchen (US), Tofurky (US), Gold&Green Foods Ltd. (Finland), Sunfed (New Zealand), VBites Food Limited (UK), Alpha Foods (US), Planterra Foods (US), Before the Butcher (US), No Evil Foods (US), Like Meat (Germany), The Meatless Farm Co. (England), Hooray Foods (US), and Yves Veggie Cuisine (Canada).
Report Metric |
Details |
Market size estimation |
2018–2025 |
Base year considered |
2019 |
Forecast period considered |
2020–2025 |
Units considered |
Value (USD) & Volume (TON) |
Segments covered |
Source, product, type, and region |
Regions covered |
North America, Europe, Asia Pacific, and RoW |
Companies studied |
|
This research report categorizes the plant-based meat market based on source, products, type, and region.
Which are the major types of sources considered in this study and which segments are projected to have promising growth rate in future?
Soy is currently accounting for dominant share in the plant-based meat market followed by wheat and pea. However, pea is projected to experiencing highest growth rate in next five years, as it has many characteristics, as it is lack of allergenicity and its amino acid profile. It is perceived as a clean-label ingredient and has the added benefits of being soy-free, gluten-free, and lactose-free
I am interested in Asia Pacific market for beef, chicken, and pork segment. Is the customization available for the same? What all information would be included in the same?
Yes, customization for Asia Pacific market for type segment such as beef, chicken, and pork can be provided on various aspects including market size, forecast, market dynamics, company profiles & competitive landscape. Exclusive insights on below Asia Pacific countries will be provided:
Also, you can let us know if there are any other countries of your interest
What are some of the drivers fuelling the growth of plant-based meat market?
Global plant-based meat market is characterized by following drivers:
The rise in awareness among consumers about the benefits offered by a vegan diet is one of the major factors that is propelling the demand for plant-based meat products across the world. A substantial increase in the vegan population has been seen in many major economies, such as the US and the UK. For instance, according to the latest vegan statistics for 2019, vegans in the United States accounted for around 2% of the population in the same year. Considering the rapid growth of the vegan population, various meat products (meat patties and sausages) are being transformed into plant-based meat products; this is projected to impact the global plant-based meat market positively.
Government bodies across various countries are promoting the consumption of plant-based meat substitutes, owing to the health benefits offered by these products as well as environmental concerns associated with animal-based meat. Also, government bodies are actively investing in research and product development activities for plant-based meat. For instance, according to Mercy for Animals Organization, in 2018, the German government announced that it would invest USD 780,000 in research activities to make plant-based substitutes more meat-like in texture as conventional meat. Researchers at Germany’s TU Berlin and Karlsruhe Institute of Technology (KIT) are working on production methods for plant-based meat in a project named “Texturing Mechanisms in the Wet Extrusion of Soy and Pea Protein.” Besides, The Good Food Institute, a US-based non-profit organization, funded top Universities with USD 3 million for the plant-based meat research.
I am interested in understanding the research methodology on how you arrived at the market size and segmental splits before making a purchase decision. Can you provide me with an explanation on the same?
Yes, detailed explanation of research methodology can be provided over a scheduled call, it will also enable us to explain all your queries in detail. For a brief overview and knowledge: Multiple approaches have been adopted to understand the holistic view of this market including:
What kind of information is provided in the competitive landscape section?
For the list of below mentioned players, company profiles provide insights such as business overview covering information on the company’s business segments, financials, geographic presence and revenue mix and business revenue mix. The company profiles section also provides information on product offerings, key developments associated with the company, SWOT analysis and MnM view to elaborate analyst view on the company. Some of the key players in the market include Beyond Meat (US), Impossible Foods Inc. (US), Maple Leaf Foods (Canada), The Vegetarian Butcher (Netherlands), Gardein Protein International (Canada), Morningstar Farms (US), Quorn Foods (US). .
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TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 26)
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
FIGURE 1 MARKET SEGMENTATION
1.4 REGIONS COVERED
1.5 PERIODIZATION CONSIDERED
1.6 CURRENCY CONSIDERED
TABLE 1 USD EXCHANGE RATES CONSIDERED, 2017–2019
1.7 VOLUME UNIT CONSIDERED
1.8 STAKEHOLDERS
1.9 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY (Page No. - 31)
2.1 RESEARCH DATA
FIGURE 2 RESEARCH DESIGN
FIGURE 3 KEY DATA FROM PRIMARY SOURCES
2.2 MARKET SIZE ESTIMATION
2.2.1 APPROACH ONE (BASED ON PRODUCT TYPE, BY REGION)
2.2.2 APPROACH TWO (BASED ON GLOBAL MARKET)
2.3 DATA TRIANGULATION
FIGURE 4 DATA TRIANGULATION METHODOLOGY
2.4 ASSUMPTIONS FOR THE STUDY
2.5 LIMITATIONS OF THE STUDY
2.6 SCENARIO-BASED MODELING
2.7 INTRODUCTION TO COVID-19
2.8 COVID-19 HEALTH ASSESSMENT
FIGURE 5 COVID-19: THE GLOBAL PROPAGATION
FIGURE 6 COVID-19 PROPAGATION: SELECT COUNTRIES
2.9 COVID-19 ECONOMIC ASSESSMENT
FIGURE 7 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
2.9.1 COVID-19 ECONOMIC IMPACT: SCENARIO ASSESSMENT
FIGURE 8 CRITERIA IMPACTING THE GLOBAL ECONOMY
FIGURE 9 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
3 EXECUTIVE SUMMARY (Page No. - 44)
TABLE 2 MARKET SHARE SNAPSHOT, 2020 VS. 2025 (USD BILLION)
FIGURE 10 IMPACT OF COVID-19 ON PLANT-BASED MEAT MARKET SIZE, BY SCENARIO, 2020-2021 (USD BILLION)
FIGURE 11 MARKET SIZE, BY TYPE, 2020 VS. 2025 (USD MILLION)
FIGURE 12 MARKET SIZE, BY SOURCE, 2020 VS. 2025 (USD MILLION)
FIGURE 13 MARKET SIZE, BY PRODUCT, 2020 VS. 2025 (USD MILLION)
FIGURE 14 MARKET SHARE (VALUE), BY REGION, 2019
4 PREMIUM INSIGHTS (Page No. - 49)
4.1 ATTRACTIVE OPPORTUNITIES IN THE MARKET
FIGURE 15 GROWING VEGAN AND FLEXITARIAN POPULATION ACROSS THE WORLD AND GROWTH IN GOVERNMENT INITIATIVES EXPECTED TO PROPEL THE MARKET
4.2 MAJOR REGIONAL SUBMARKETS
FIGURE 16 EUROPE WAS THE LARGEST MARKET GLOBALLY FOR PLANT-BASED MEAT IN 2019
4.3 EUROPE: PLANT-BASED MEAT MARKET, BY KEY TYPE & COUNTRY
FIGURE 17 THE UK ACCOUNTED FOR THE LARGEST SHARE IN THE EUROPEAN MARKET IN 2019
4.4 MARKET FOR PLANT-BASED MEAT, BY TYPE
FIGURE 18 BEEF SEGMENT PROJECTED TO DOMINATE THE GLOBAL MARKET DURING THE FORECAST PERIOD
4.5 MARKET FOR PLANT-BASED MEAT, BY SOURCE & REGION
FIGURE 19 EUROPE IS ESTIMATED TO DOMINATE THE MARKET FOR PLANT-BASED MEAT DURING THE FORECAST PERIOD
4.6 MARKET FOR PLANT-BASED MEAT, BY PRODUCT
FIGURE 20 BURGER PATTIES SEGMENT PROJECTED TO DOMINATE THE MARKET DURING THE FORECAST PERIOD
FIGURE 21 COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET: COMPARISON OF PRE- AND POST-COVID-19 SCENARIOS
5 MARKET OVERVIEW (Page No. - 54)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 22 PLANT-BASED MEAT MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Growing vegan and flexitarian population across the world
FIGURE 23 UK: VEGAN POPULATION, 2014-2018
5.2.1.2 Rising awareness about the health benefits offered by plant-based meat over animal meat
TABLE 3 NUTRIENTS PRESENT IN THE SOURCES OF PLANT-BASED MEAT
5.2.1.3 Growth in government initiatives along with significant investments
TABLE 4 TOP UNIVERSITIES FUNDED FOR PLANT-BASED MEAT RESEARCH
5.2.1.4 Major food industry pioneer investing in and introducing plant-based meat products
5.2.2 RESTRAINTS
5.2.2.1 Population allergic to plant-based meat sources such as soy and wheat
5.2.2.2 Higher price of products in comparison to traditional meat
5.2.3 OPPORTUNITIES
5.2.3.1 Alternative solution to meet the growing demand for animal meat products
FIGURE 24 GLOBAL MEAT DEMAND, 2005 VS. 2050 (MILLION TONS)
5.2.3.2 Favorable marketing and correct positioning of plant-based meat
5.2.4 CHALLENGES
5.2.4.1 Perception regarding the taste of plant-based meat products
5.2.4.2 Genetically modified (GM) soybeans
5.3 COVID-19 IMPACT ON PLANT-BASED MEAT MARKET
TABLE 5 GLOBAL AVERAGE PRICE OF PLANT-BASED MEAT (USD/TON)
5.4 VALUE CHAIN
FIGURE 25 PLANT-BASED MEAT MARKET: VALUE CHAIN
5.5 SUPPLY CHAIN
FIGURE 26 PLANT-BASED MEAT MARKET: SUPPLY CHAIN
5.6 ECOSYSTEM/MARKET MAP FOR FOOD & BEVERAGES
FIGURE 27 ECOSYSTEM VIEW
5.7 PORTER’S FIVE FORCES ANALYSIS
5.7.1 MARKET FOR PLANT-BASED MEAT: PORTER’S FIVE FORCE ANALYSIS
5.8 YC SHIFT
FIGURE 28 YC & YCC SHIFT FOR THE PLANT-BASED MEAT MARKET
6 PLANT-BASED MEAT MARKET, BY TYPE (Page No. - 66)
6.1 INTRODUCTION
FIGURE 29 MARKET FOR PLANT-BASED MEAT, BY TYPE, 2020-2025 (USD MILLION)
TABLE 6 MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
6.1.1 COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET, BY TYPE
6.1.1.1 Optimistic Scenario
TABLE 7 OPTIMISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY TYPE, 2018–2021 (USD MILLION)
6.1.1.2 Realistic Scenario
TABLE 8 REALISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY TYPE, 2018–2021 (USD MILLION)
6.1.1.3 Pessimistic Scenario
TABLE 9 PESSIMISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY TYPE, 2018–2021 (USD MILLION)
6.2 BEEF
6.2.1 RISING AWARENESS ASSOCIATED WITH THE CONSUMPTION OF BEEF PROTEIN THROUGH HIGH NUTRITIONAL FOOD
TABLE 10 BEEF: PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
6.3 CHICKEN
6.3.1 GROWTH IN CONSUMPTION OF CHICKEN PRODUCTS DRIVING THE DEMAND FOR PLANT-BASED CHICKEN MEAT
TABLE 11 CHICKEN: MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2025 (USD MILLION)
6.4 PORK
6.4.1 PORK MEAT OFFERS VARIOUS SEVERAL IMPORTANT VITAMINS AND MINERALS
TABLE 12 PORK: MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2025 (USD MILLION)
6.5 FISH
6.5.1 RISING DEMAND FOR FISH PRODUCTS TO ENABLE PLANT-BASED PRODUCERS TO OFFER PLANT-BASED FISH PRODUCTS
TABLE 13 FISH: MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2025 (USD MILLION)
6.6 OTHER PRODUCTS
TABLE 14 OTHER TYPES: PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
7 PLANT-BASED MEAT MARKET, BY SOURCE (Page No. - 73)
7.1 INTRODUCTION
FIGURE 30 MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2020-2025 (USD MILLION)
TABLE 15 MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
7.1.1 COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET, BY SOURCE
7.1.1.1 Optimistic Scenario
TABLE 16 OPTIMISTIC SCENARIO: PLANT-BASED MEAT MARKET SIZE, BY SOURCE, 2018–2021 (USD MILLION)
7.1.1.2 Realistic Scenario
TABLE 17 REALISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2021 (USD MILLION)
7.1.1.3 Pessimistic Scenario
TABLE 18 PESSIMISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2021 (USD MILLION)
7.2 SOY
7.2.1 ADOPTION OF FLEXITARIAN AND VEGETARIAN DIETS EXPECTED TO DRIVE CONSUMPTION OF SOY
TABLE 19 SOY-BASED MEAT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
7.3 WHEAT
7.3.1 WHEAT SERVES AS A SOURCE OF ANTIOXIDANTS, VITAMINS, MINERALS, AND FIBER
TABLE 20 WHEAT-BASED MEAT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
7.4 PEA
7.4.1 PEA SERVES AS THE SOURCE OF MINERALS SUCH AS IRON, ZINC, MAGNESIUM, AND PHOSPHORUS, WHICH AID IN PROMOTING GOOD HEALTH
TABLE 21 PEA-BASED MEAT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
7.5 OTHER SOURCES
7.5.1 MANUFACTURERS ARE INTRODUCING INNOVATIVE INGREDIENTS APART FROM SOY, WHEAT, AND PEAS
TABLE 22 OTHER PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
8 PLANT-BASED MEAT MARKET, BY PRODUCT (Page No. - 79)
8.1 INTRODUCTION
FIGURE 31 MARKET SIZE FOR PLANT-BASED MEAT, BY PRODUCT, 2020 VS. 2025 (USD MILLION)
TABLE 23 MARKET SIZE FOR PLANT-BASED MEAT, BY PRODUCT, 2018–2025 (USD MILLION)
8.1.1 COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET, BY PRODUCT
8.1.1.1 Optimistic Scenario
TABLE 24 OPTIMISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY PRODUCT, 2018–2021 (USD MILLION)
8.1.1.2 Realistic Scenario
TABLE 25 REALISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY PRODUCT, 2018–2021 (USD MILLION)
8.1.1.3 Pessimistic Scenario
TABLE 26 PESSIMISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY PRODUCT, 2018–2021 (USD MILLION)
8.2 BURGER PATTIES
8.2.1 IMPOSSIBLE FOODS INC.(US) AND BEYOND MEAT (US) ARE THE TWO LEADING MARKET PLAYERS OFFERING PLANT-BASED BURGERS
TABLE 27 BURGER PATTIES: PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
8.3 SAUSAGES
8.3.1 THE GROWING HEALTH AND WELLNESS TRENDS HAVE INCREASED THE POPULARITY OF PLANT-BASED SAUSAGES
TABLE 28 SAUSAGES: MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2025 (USD MILLION)
8.4 STRIPS & NUGGETS
8.4.1 GARDEIN PROTEIN INTERNATIONAL (CANADA) AND MORNINGSTAR FARMS (US) ARE KEY COMPANIES OFFERING PLANT-BASED CHICKEN STRIPS
TABLE 29 STRIPS & NUGGETS: PLANT-BASED MEAT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
8.5 MEATBALLS
8.5.1 RISING DEMAND FOR VARIANTS OF PLANT-BASED MEAT PRODUCTS TO DRIVE THE DEMAND FOR MEATBALLS
TABLE 30 MEATBALLS:MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2025 (USD MILLION)
8.6 OTHER PRODUCTS
TABLE 31 OTHER PRODUCTS: MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2025 (USD MILLION)
9 PLANT-BASED MEAT MARKET, BY PROCESS (Page No. - 86)
9.1 INTRODUCTION
9.2 GRINDING
9.3 MIXING
9.4 BLENDING
9.5 FORMING/SHAPING
9.6 FREEZING SYSTEMS
9.7 STORAGE
10 PLANT-BASED MEAT MARKET, BY REGION (Page No. - 88)
10.1 INTRODUCTION
TABLE 32 AVERAGE PRICE OF PLANT-BASED MEAT, BY REGION, 2018 & 2019 (USD/TON)
FIGURE 32 REGIONAL SNAPSHOT: NEW HOTSPOTS TO EMERGE IN ASIA PACIFIC, 2020–2025
TABLE 33 MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2025 (USD MILLION)
TABLE 34 MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2025 (TON)
10.1.1 COVID-19 IMPACT ON THE PLANT-BASED MEAT MARKET, BY REGION 2018–2021 (USD MILLION)
10.1.1.1 Market Scenario
TABLE 35 MARKET SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, 2018–2021 (USD MILLION) 2018–2021 (USD MILLION)
10.1.1.2 Optimistic Scenario
TABLE 36 OPTIMISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2021 (USD MILLION)
10.1.1.3 Realistic Scenario
TABLE 37 REALISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2021 (USD MILLION)
10.1.1.4 Pessimistic Scenario
TABLE 38 PESSIMISTIC SCENARIO: MARKET SIZE FOR PLANT-BASED MEAT, BY REGION, 2018–2021 (USD MILLION)
10.2 REGULATORY FRAMEWORK
10.2.1 INTRODUCTION
10.2.2 NORTH AMERICA
10.2.3 EUROPE
10.3 NORTH AMERICA
FIGURE 33 NORTH AMERICA: PLANT-BASED MEAT MARKET SNAPSHOT
TABLE 39 NORTH AMERICA: MARKET SIZE FOR PLANT-BASED MEAT, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 40 NORTH AMERICA: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
TABLE 41 NORTH AMERICA: SOY-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 42 NORTH AMERICA: WHEAT-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 43 NORTH AMERICA: PEA-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 44 NORTH AMERICA: MEAT MARKET SIZE FOR OTHER SOURCES, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 45 NORTH AMERICA: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 46 NORTH AMERICA: PLANT-BASED BEEF MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 47 NORTH AMERICA: PLANT-BASED CHICKEN MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 48 NORTH AMERICA: PLANT-BASED PORK MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 49 NORTH AMERICA: PLANT-BASED FISH MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 50 NORTH AMERICA: PLANT-BASED MARKET SIZE FOR OTHER MEAT TYPES, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 51 NORTH AMERICA: PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2018–2025 (USD MILLION)
10.3.1 US
10.3.1.1 Presence of key companies and a wide distribution network expected to fuel the growth of the market
TABLE 52 US: MARKET SIZE FOR PLANT-BASED MEAT, BY TYPE, 2018–2025 (USD MILLION)
TABLE 53 US: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.3.2 CANADA
10.3.2.1 Canadian Government investing in plant-based proteins leading to the growth of the market
TABLE 54 CANADA: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 55 CANADA: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.3.3 MEXICO
10.3.3.1 Traditional meat-based diet to create opportunities for plant-based meat manufacturers
TABLE 56 MEXICO: MARKET SIZE FOR PLANT-BASED MEAT, BY TYPE, 2018–2025 (USD MILLION)
TABLE 57 MEXICO: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.4 EUROPE
FIGURE 34 EUROPE: PLANT-BASED MEAT MARKET SNAPSHOT
TABLE 58 EUROPE: MARKET SIZE FOR PLANT-BASED MEAT, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 59 EUROPE: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
TABLE 60 EUROPE: SOY-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 61 EUROPE: WHEAT-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 62 EUROPE: PEA-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 63 EUROPE: OTHER SOURCE MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 64 EUROPE: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 65 EUROPE: PLANT-BASED BEEF MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 66 EUROPE: PLANT-BASED CHICKEN MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 67 EUROPE: PLANT-BASED PORK MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 68 EUROPE: PLANT-BASED FISH MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 69 EUROPE: PLANT-BASED MARKET SIZE FOR OTHER MEAT TYPES, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 70 EUROPE: MARKET SIZE FOR PLANT-BASED MEAT, BY PRODUCT, 2018–2025 (USD MILLION)
10.4.1 UK
10.4.1.1 Increasing flexitarian population along with rising awareness about health and environment to drive the market in the UK
TABLE 71 UK: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 72 UK: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.4.2 GERMANY
10.4.2.1 Exponentially growing trend of veganism to drive the German plant-based meat market
TABLE 73 GERMANY: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 74 GERMANY: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.4.3 ITALY
10.4.3.1 Rising vegetarian population to drive the plant-based meat market in Italy
TABLE 75 ITALY: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 76 ITALY: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.4.4 FRANCE
10.4.4.1 Rising awareness of negative health effects associated with animal meat leading to increasing demand for plant-based meat
TABLE 77 FRANCE: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 78 FRANCE: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.4.5 SPAIN
10.4.5.1 Innovative products offering by leading players and plant-based meat startups to drive the market
TABLE 79 SPAIN: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 80 SPAIN: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.4.6 REST OF EUROPE
10.4.6.1 Rising health concerns and environmental concerns expected to drive the market
TABLE 81 REST OF EUROPE: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 82 REST OF EUROPE: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.5 ASIA PACIFIC
TABLE 83 ASIA PACIFIC: PLANT-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 84 ASIA PACIFIC: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
TABLE 85 ASIA PACIFIC: SOY-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 86 ASIA PACIFIC: WHEAT-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 87 ASIA PACIFIC: PEA-BASED MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 88 ASIA PACIFIC: MEAT MARKET SIZE FOR OTHER SOURCES, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 89 ASIA PACIFIC: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 90 ASIA PACIFIC: PLANT-BASED BEEF MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 91 ASIA PACIFIC: PLANT-BASED CHICKEN MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 92 ASIA PACIFIC: PLANT-BASED PORK MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 93 ASIA PACIFIC: PLANT-BASED FISH MEAT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 94 ASIA PACIFIC: PLANT-BASED MARKET SIZE FOR OTHER MEAT TYPES, BY COUNTRY, 2018–2025 (USD MILLION)
TABLE 95 ASIA PACIFIC: MARKET SIZE FOR PLANT-BASED MEAT, BY PRODUCT, 2018–2025 (USD MILLION)
10.5.1 CHINA
10.5.1.1 Inclination of Chinese consumers toward healthier products expected to drive growth
TABLE 96 CHINA: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 97 CHINA: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.5.2 JAPAN
TABLE 98 JAPAN: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 99 JAPAN: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.5.3 AUSTRALIA & NEW ZEALAND
10.5.3.1 Increasing inclination toward nutritional food to drive the market during the forecast period
TABLE 100 AUSTRALIA & NEW ZEALAND: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 101 AUSTRALIA & NEW ZEALAND: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.5.4 SINGAPORE
10.5.4.1 Introduction of plant-based meat products in the supermarket to drive growth
TABLE 102 SINGAPORE: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 103 SINGAPORE: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.5.5 REST OF ASIA PACIFIC
10.5.5.1 Huge growth opportunities in the forecast period
TABLE 104 REST OF ASIA PACIFIC: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 105 REST OF ASIA PACIFIC: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.6 REST OF THE WORLD (ROW)
TABLE 106 ROW: MARKET SIZE FOR PLANT-BASED MEAT, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 107 ROW: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
TABLE 108 ROW: SOY-BASED MEAT MARKET SIZE, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 109 ROW: WHEAT-BASED MEAT MARKET SIZE, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 110 ROW: PEA-BASED MEAT MARKET SIZE, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 111 ROW: MEAT MARKET SIZE FOR OTHER SOURCES, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 112 ROW: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 113 ROW: PLANT-BASED BEEF MEAT MARKET SIZE, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 114 ROW: PLANT-BASED CHICKEN MEAT MARKET SIZE, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 115 ROW: PLANT-BASED PORK MEAT MARKET SIZE, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 116 ROW: PLANT-BASED FISH MEAT MARKET SIZE, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 117 ROW: PLANT-BASED MARKET SIZE FOR OTHER MEAT TYPES, BY REGION/COUNTRY, 2018–2025 (USD MILLION)
TABLE 118 ROW: PLANT-BASED MEAT MARKET SIZE, BY PRODUCT, 2018–2025 (USD MILLION)
10.6.1 SOUTH AMERICA
10.6.1.1 Brazil is one of the major countries producing soy used in the production of plant-based products
TABLE 119 SOUTH AMERICA: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 120 SOUTH AMERICA: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
10.6.2 MIDDLE EAST & AFRICA
10.6.2.1 Rising awareness about health and wellness to drive the market
TABLE 121 MIDDLE EAST & AFRICA: PLANT-BASED MEAT MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
TABLE 122 MIDDLE EAST & AFRICA: MARKET SIZE FOR PLANT-BASED MEAT, BY SOURCE, 2018–2025 (USD MILLION)
11 COMPETITIVE LANDSCAPE (Page No. - 133)
11.1 OVERVIEW
11.2 MARKET EVALUATION FRAMEWORK
FIGURE 35 MARKET EVALUATION FRAMEWORK, 2017-2020
11.3 MARKET SHARE ANALYSIS, 2019
FIGURE 36 MARKET SHARE ANALYSIS OF MAJOR PLAYERS IN THE PLANT-BASED MEAT MARKET, 2019
11.4 COMPANY EVALUATION MATRIX: DEFINITIONS & METHODOLOGY
11.4.1 STARS
11.4.2 EMERGING LEADERS
11.4.3 PERVASIVE PLAYERS
11.4.4 EMERGING COMPANIES
11.5 COMPANY EVALUATION MATRIX, 2019 (OVERALL MARKET)
FIGURE 37 PLANT-BASED MEAT MARKET COMPANY EVALUATION MATRIX, 2019 (OVERALL MARKET)
11.6 COMPETITIVE LEADERSHIP MAPPING (OTHER PLAYERS)
11.6.1 PROGRESSIVE COMPANIES
11.6.2 STARTING BLOCKS
11.6.3 RESPONSIVE COMPANIES
11.6.4 DYNAMIC COMPANIES
FIGURE 38 PLANT-BASED MEAT MARKET: COMPETITIVE LEADERSHIP MAPPING FOR OTHER PLAYERS, 2019
TABLE 123 PLANT-BASED MEAT: DEGREE OF COMPETITION
TABLE 124 PLANT-BASED MEAT MARKET: COMPANY SOURCE FOOTPRINT
TABLE 125 PLANT-BASED MEAT MARKET: COMPANY PRODUCT FOOTPRINT
TABLE 126 PLANT-BASED MEAT MARKET: COMPANY REGIONAL FOOTPRINT
11.7 COMPETITIVE SCENARIO
11.7.1 EXPANSIONS & INVESTMENTS
TABLE 127 EXPANSIONS & INVESTMENTS, 2020
11.7.2 NEW PRODUCT LAUNCHES
TABLE 128 NEW PRODUCT LAUNCHES, 2017-2020
11.7.3 AGREEMENTS & PARTNERSHIPS
TABLE 129 AGREEMENTS & PARTNERSHIPS, 2018-2020
12 COMPANY PROFILES (Page No. - 143)
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
12.1 BEYOND MEAT
FIGURE 39 BEYOND MEAT: COMPANY SNAPSHOT
FIGURE 40 BEYOND MEAT: SWOT ANALYSIS
12.2 IMPOSSIBLE FOOD INC.
FIGURE 41 IMPOSSIBLE FOODS INC.: SWOT ANALYSIS
12.3 MAPLE LEAF FOODS
FIGURE 42 MAPLE LEAF FOODS: COMPANY SNAPSHOT
FIGURE 43 MAPLE LEAF FOODS: SWOT ANALYSIS
12.4 THE VEGETARIAN BUTCHER
FIGURE 44 THE VEGETARIAN BUTCHER: SWOT ANALYSIS
12.5 GARDEIN PROTEIN INTERNATIONAL
FIGURE 45 GARDEIN PROTEINS INTERNATIONAL: SWOT ANALYSIS
12.6 MORNINGSTAR FARMS
12.7 QUORN FOODS
12.8 AMY’S KITCHEN
12.9 TOFURKY
12.10 GOLD&GREEN FOODS LTD.
12.11 SUNFED
12.12 VBITES FOODS LIMITED
12.13 ALPHA FOODS
12.14 PLANTERRA FOODS
12.15 BEFORE THE BUTCHER
12.16 NO EVIL FOODS
12.17 LIKE MEAT
12.18 THE MEATLESS FARM CO.
12.19 HOORAY FOODS
12.20 YVES VEGGIE CUISINE
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
13 APPENDIX (Page No. - 180)
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 AVAILABLE CUSTOMIZATIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
The study involved four major activities in estimating the plant-based meat market size. Exhaustive secondary research was conducted to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of segments and sub-segments.
In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, were referred to, to identify and collect information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold & silver standard websites, regulatory bodies, trade directories, and databases.
The market comprises several stakeholders, such as raw material suppliers, processors, end-product manufacturers, and regulatory organizations in the supply chain. The demand side of the market is characterized by the presence of meat substitute manufacturers, processed meat substitute manufacturers/suppliers, and commercial research and development institutions and financial institutions. The supply side is characterized by the presence of key CEOs and vice presidents, marketing directors, product innovation directors and related key executives from manufacturing companies and organizations operating in the market, and plant-based meat manufacturing and marketing companies. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
Given below is the breakdown of the primary respondents.
To know about the assumptions considered for the study, download the pdf brochure
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the market. These methods were also used extensively to estimate the size of various sub-segments in the market. The research methodology used to estimate the market size include the following:
After arriving at the overall market size from the estimation process described above, the total market was split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all segments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition, the market size was validated using both top-down and bottom-up approaches. It was then verified through primary interviews. Hence, three approaches were adopted—top-down approach, bottom-up approach, and the one involving expert interviews. Only when the values arrived at from the three points matches, the data is assumed to be correct.
Based on the given market data, MarketsandMarkets offers customizations in the reports according to client-specific requirements. The available customization options are as follows:
Growth opportunities and latent adjacency in Plant-based Meat Market
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