Public Cloud Market

Businesses around the world have swiftly moved towards cloud technologies since the past 6-7 years. The major reasons behind the large scale adoption of cloud technologies have been massive scalability and reduced operational costs offered by cloud services. The public cloud domain refers to the cloud services rendered over a network for public access. The public cloud is a multi-tenant environment where the computing space is shared with a number of other clients. The enterprises across the globe are gradually strategizing to adopt public cloud to more rapidly build, test and release quality software products. Governments and authorities in major countries have planned for complete integration of conventional systems with the growing cloud technologies such as the ‘Cloud First’ initiative of the U.S. government. The adoption of public cloud domain is rapidly gaining traction in the Small and Medium Business (SMB) sector due to the cost competitiveness offered in the market. 

The major functional categories involved in the public cloud domain are applications, system infrastructure software, platform-as-a-service, servers and basic storage. The public cloud hardware market includes servers, storage and network devices. The software market includes cloud security, cloud management, disaster and recovery while the services market includes professional, consulting, support and maintenance and integration and design services. The security considerations in the public cloud differ substantially from that in a private cloud. This factor could be a major constraint to the market during the forecast period.

North America is the biggest regional market in the adoption of public cloud worldwide that accounts for the largest market share as compared to other regions in 2014. The major growth driver for this region is the increasing enterprise strategies to integrate legacy systems with cloud platform through various industrial domainswhich has facilitated large movement of investments in the market.The overall market in the report has been defined by the spending of SMBs and large enterprises on public cloud over hardware, software and services.

Some of the key vendors in the market eco-system areAmazon,Salesforce.com, Microsoft, Google, Oracle, Hewlett-Packard, VMWare,Cisco Systems, Verizon, andRackspace. The public cloud market research report discusses key vendors and their strategies and insights in this market. It also provides in-depth study of driving factors, opportunities, challenges and the best practicesfor the market. The report analyzes regional markets in terms of the market trends and future opportunities. MarketsandMarkets has segmented the global public cloudmarket bytype,delivery model, end-user, vertical and region. The report also includes MarketsandMarkets views on the key players and their strategies adopted in this market. The forecast period for the public cloud research report is 2014-2019, with 2013 considered as the base year and 2012 as the historical year.

The report categorizes public cloudmarket into following sub-segments:

On the basis of type:

• Hardware
• Software
• Services

On the basis of delivery model:

• Application (SaaS)
• Platform (PaaS)
• Infrastructure (IaaS)

On the basis of end-user:

• SMB
• Enterprise

On the basis of vertical:

• Banking, Financial services and Insurance (BFSI)
• Telecommunications and IT
• Retail
• Government and Education
• Manufacturing
• Healthcare
• Others

On the basis of region:

• North America (NA)
• Europe
• Asia-Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America (LA)