Sports Technology Market

Sports Technology Market with COVID-19 Impact by Technology (Devices, Smart Stadiums, Sports Analytics and eSports), by Sports (Soccer, Baseball, Basketball, Ice Hockey, Rugby, Tennis, Cricket, Golf, eSports) and Geography - Global Forecast to 2026

Report Code: SE 7011 May, 2021, by marketsandmarkets.com

[202 Pages Report] The global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021 and 2026. In the recent years, professional sports bodies have adopted new technologies such as sports data analytics, smart stadiums, wearable devices, and digital signage to enhance their team performance, engage fans, and provide smart infrastructures. Smart stadiums are among the key global trends owing to the increase in the number of sports events being held worldwide.

Sports Technology Market

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Impact of COVID-19 on sports technology market

As the effects of the COVID-19 continue to ripple through the health, educational, financial, and commercial sectors of the world, the sports ecosystem is no different. The nonstop sports activities worldwide came to a halt owing to the outbreak and the spread of the virus. Euro2020 postponed the completion of domestic leagues. Most national/international sports leagues and competitions were postponed, with the French and Dutch leagues canceled. Every stage of the sports value chain has been affected, right from athletes, teams, and leagues to the media that broadcast and cover games and brands and sponsors that use these events for advertising. Eventually, the sports industry resumed its activities in late 2020 with some alterations, including the non-participation of fans in sports arenas. With the COVID-19 still prevailing across the world, athletes played in empty arenas, and technologies were used for offering an enhanced viewing experience to fans. Different leagues and sports used different methods to enhance the engagement of fans. An increase in live updates, social media updates, additional camera angles, and use of VR headsets led to enhanced viewing experience and engagement for fans.

“The market for sports analytics is expected to grow at the highest CAGR from 2021 to 2026.”

Sports analytics play an important role in the functioning of sports organizations. In the recent past, sports analysis was carried out by coaches and experts during practice/training sessions and live matches and tournaments. Advancements in sports technologies have enabled sports organizations to take improved decisions related to their teams and business operations. It is one of the primary drivers for the evaluation of the sports sector. The increasing adoption of social media platforms by fans for blogging and posting reviews is also expected to drive the demand for sports analytics across the world.

“American Football/ Rugby market expected to grow at the highest CAGR during the forecast period.”

The use of IoT-enabled devices in rugby games allows coaches and players to make decisions based on real-time game insights, design training sessions tailored to cater to the individual requirements of players, and enable them to implement intelligent strategies against each opponent. Moreover, Sansible Wearables offers LiveSkin for rugby players. These are intelligent sensors, which are fitted to the shoulder pads of players to collect collision metrics during both training sessions and games. They offer an improved understanding of the way players tackle their opponents and their effect on the performance and health of players

Sports Technology Market  by Region

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“Sports Technology market in APAC to grow at highest CAGR during forecast period.”

APAC is a high potential market for sports technology, with vast opportunities for the development and implementation of new technologies. China, Japan, India, Australia, and Singapore are constructing new stadiums and redeveloping the existing ones. China is the biggest sports technology market in APAC.

The emergence of new sports leagues in the region is driving the demand for smart stadium infrastructure to compete with international leagues and create new revenue streams. Sports organizations, such as Melbourne Cricket Association, Sahara Force India, Indian Premier League (IPL), New Zealand Cricket, and the Board of Control for Cricket in India (BCCI), use smart technologies for hosting major international and domestic tournaments. APAC countries are the emerging players in professional sports, with the popularity of professional leagues and tournaments in the region growing rapidly.

Key Market Players

Leading players in the sports technology market includes IBM (US), Ericsson (Sweden), Cisco (US), Fujitsu (Japan), SAP (Germany), Oracle (US), Catapult Sports (Australia), NEC (Japan), LG (South Korea), Sharp (Japan), Samsung (South Korea), Fitbit (US), Apple (US), Garmin (US), Sony (Japan), Panasonic (Japan), Modern Times Group (Sweden), Activision Blizzard (US), Tencent (China), and CJ Corporation (South Korea).

Scope Of Report

Report Metric

Details

Market size available for years

2018–2026

Base year considered

2020

Forecast period

2021–2026

Forecast units

Value (USD Million)

Segments covered

By Technology, By Sports, By Geography

Geographies covered

Asia Pacific, Europe, North America, RoW

Companies covered

The major market players include are IBM (US), Ericsson (Sweden), Cisco (US), Fujitsu (Japan), SAP (Germany), Oracle (US), Catapult Sports (Australia), NEC (Japan), LG (South Korea), Sharp (Japan), Samsung (South Korea), Fitbit (US), Apple (US), Garmin (US), Sony (Japan), Panasonic (Japan), Modern Times Group (Sweden), Activision Blizzard (US), Tencent (China), and CJ Corporation (South Korea).

Sports Technology Market, By Technology

  • Introduction
  • Device
  • Smart Stadium
  • eSports
  • Sports Analytics

Sports Technology Market, By Sports

  • Introduction
  • Soccer
  • Baseball
  • Basketball
  • Ice Hockey
  • American Football/Rugby
  • Tennis
  • Cricket
  • Golf
  • Esports
  • Others

Recent Developments

  • In March 2021, SAP Teams Up partnered with Olympic Triathlon Gold Medalist and Ironman World Champion Jan Frodeno. The partnership makes SAP the official data and analytics provider for Frodeno.
  • In February 2021, Catapult partnered with PUSH, a Toronto-based sports technology company which helps coaches plan, track, assess, and improve athlete performance off the field.
  • In March 2021, Garmin International announced new additions to its popular Approach series of GPS golf products—the Approach S42 smartwatch, the Approach S12 watch, and the Approach G12 GPS rangefinder with more than 42,000 preloaded courses.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 23)
    1.1 STUDY OBJECTIVES
    1.2 DEFINITION
    1.3 INCLUSION AND EXCLUSION
    1.4 STUDY SCOPE
           1.4.1 MARKETS COVERED
                    FIGURE 1 SPORTS TECHNOLOGY MARKET
           1.4.2 REGIONAL SCOPE
           1.4.3 YEARS CONSIDERED
    1.5 CURRENCY
    1.6 LIMITATIONS
    1.7 STAKEHOLDERS
    1.8 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 28)
    2.1 SECONDARY AND PRIMARY RESEARCH
    2.2 RESEARCH DATA
           FIGURE 2 RESEARCH FLOW
           FIGURE 3 SPORTS TECHNOLOGY MARKET: RESEARCH DESIGN
           2.2.1 SECONDARY DATA
                    2.2.1.1 Key data from secondary sources
           2.2.2 PRIMARY DATA
                    2.2.2.1 Primary interviews with experts
                    2.2.2.2 Key data from primary sources
                    2.2.2.3 Key industry insights
                    2.2.2.4 Breakdown of primary interviews
    2.3 MARKET SIZE ESTIMATION
           FIGURE 4 SPORTS TECHNOLOGY MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 BOTTOM-UP APPROACH
                    2.3.1.1 Approach for arriving at market size using bottom-up approach (demand side)
                               FIGURE 5 BOTTOM-UP APPROACH: MARKET SIZE ESTIMATION METHODOLOGY
           2.3.2 TOP-DOWN APPROACH
                    2.3.2.1 Approach for arriving at market size using top-down analysis
                               FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: (SUPPLY SIDE)— REVENUE GENERATED BY COMPANIES IN SPORTS TECHNOLOGY MARKET
    2.4 ASSUMPTIONS
    2.5 RISK ASSESSMENT
    2.6 DATA TRIANGULATION
           FIGURE 7 DATA TRIANGULATION
    2.7 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY (Page No. - 40)
    3.1 PRE-COVID-19 SCENARIO: SPORTS TECHNOLOGY MARKET
           TABLE 1 PRE-COVID-19 SCENARIO: MARKET, 2020–2026 (USD MILLION)
    3.2 POST-COVID-19: REALISTIC SCENARIO
           TABLE 2 POST-COVID-19 REALISTIC SCENARIO: MARKET, 2020–2026 (USD MILLION)
    3.3 POST-COVID-19: OPTIMISTIC SCENARIO
           TABLE 3 POST-COVID-19 OPTIMISTIC SCENARIO: SPORTS TECHNOLOGY MARKET, 2020–2026 (USD MILLION)
    3.4 POST-COVID-19: PESSIMISTIC SCENARIO
           TABLE 4 POST-COVID-19 PESSIMISTIC SCENARIO: MARKET, 2020–2026 (USD MILLION)
           FIGURE 8 MARKET: REALISTIC, PESSIMISTIC, AND OPTIMISTIC RECOVERY SCENARIO
    3.5 IMPACT OF COVID-19 ON SPORTS TECHNOLOGY MARKET
           FIGURE 9 SPORTS ANALYTICS SEGMENT OF MARKET TO GROW AT HIGHEST CAGR FROM 2021 TO 2026
           FIGURE 10 SOCCER SEGMENT TO ACCOUNT FOR LARGEST SIZE OF MARKET FROM 2021 TO 2026
           FIGURE 11 NORTH AMERICA ACCOUNTED FOR LARGEST SHARE OF MARKET IN 2020

4 PREMIUM INSIGHTS (Page No. - 46)
    4.1 ATTRACTIVE OPPORTUNITIES IN SPORTS TECHNOLOGY MARKET
           FIGURE 12 GROWING DEMAND FOR REAL-TIME DATA ANALYSIS FOR IMPROVED PREDICTIVE INSIGHTS ABOUT FAN PREFERENCES TO DRIVE MARKET GROWTH FROM 2021 TO 2026
    4.2 MARKET, BY TECHNOLOGY
           FIGURE 13 SMART STADIUMS SEGMENT TO HOLD LARGEST SIZE OF MARKET FROM 2018 TO 2026
    4.3 MARKET IN APAC, BY TECHNOLOGY AND COUNTRY
           FIGURE 14 SMART STADIUMS SEGMENT AND AUSTRALIA TO ACCOUNT FOR LARGEST SHARES OF MARKET IN APAC IN 2021
    4.4 MARKET, BY REGION
           FIGURE 15 MARKET IN SOUTH AMERICA TO GROW AT HIGHEST CAGR FROM 2021 TO 2026

5 MARKET OVERVIEW (Page No. - 48)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 16 SPORTS TECHNOLOGY MARKET: DRIVERS, RESTRAINS, OPPORTUNITIES AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Expanding demand for fan engagement
                    5.2.1.2 Increasing need for data–driven decisions
                    5.2.1.3 Growing pressure for player/team performance improvement
                    5.2.1.4 Rising adoption of esports technology
                               FIGURE 17 IMPACT OF DRIVERS ON MARKET
           5.2.2 RESTRAINTS
                    5.2.2.1 High initial investments and budget constraints
                    5.2.2.2 Lack of awareness regarding benefits of sports analytics solutions
                               FIGURE 18 IMPACT OF RESTRAINTS ON MARKET
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Advent of AI and ML technologies
                    5.2.3.2 Emergence of sports leagues and events with large prize pools
                               FIGURE 19 IMPACT OF OPPORTUNITIES ON MARKET
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of professionals with analytical skills
                    5.2.4.2 Complexities in upgrading and replacing legacy systems
                               FIGURE 20 IMPACT OF CHALLENGES ON SPORTS TECHNOLOGY MARKET
    5.3 VALUE CHAIN ANALYSIS
           FIGURE 21 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED BY MANUFACTURERS
    5.4 YC-YCC SHIFT
           FIGURE 22 VIRTUAL FAN ENGAGEMENT TO PRESENT NEW GROWTH OPPORTUNITY FOR SPORTS TECHNOLOGY COMPANIES
    5.5 PORTER FIVE FORCE ANALYSIS
           TABLE 5 IMPACT OF PORTER’S FIVE FORCES ON MARKET, 2020
           TABLE 6 IMPACT OF PORTER’S FIVE FORCES ON MARKET, 2021–2026
    5.6 PRICING ANALYSIS
           TABLE 7 AVERAGE SELLING PRICES FOR SPORTS TECHNOLOGY WEARABLE DEVICES, 2020
           TABLE 8 AVERAGE SELLING PRICES OF SMARTWATCHES OFFERED BY TOP COMPANIES, 2020
           TABLE 9 AVERAGE SELLING PRICES OF FITNESS TRACKERS OFFERED BY TOP COMPANIES, 2020
           FIGURE 23 AVERAGE SELLING PRICES OF WEARABLE DEVICES, 2020–2026
    5.7 TRADE AND TARIFF ANALYSIS
           5.7.1 TRADE ANALYSIS FOR SPORTS TECHNOLOGY MARKET
                    TABLE 10 IMPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY, BY COUNTRY, 2015–2019 (USD MILLION)
                    TABLE 11 EXPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY, BY COUNTRY, 2015–2019 (USD MILLION)
           5.7.2 TARIFF ANALYSIS
                    TABLE 12 TARIFF DATA FOR WRISTWATCHES FOR CHINA, BY COUNTRY, 2020
                    TABLE 13 TARIFF DATA FOR WRISTWATCHES FOR US, BY COUNTRY, 2020
                    TABLE 14 TARIFF DATA FOR WRISTWATCHES FOR GERMANY, BY COUNTRY, 2020
    5.8 SPORTS TECHNOLOGY MARKET ECOSYSTEM ANALYSIS
           TABLE 15 MARKET: SUPPLY CHAIN/ECOSYSTEM
    5.9 CASE STUDIES/USE CASES
           5.9.1 FOX SPORTS USES IBM IX TO DELIVER PERSONALIZED VIDEO EXPERIENCES TO VIEWERS
           5.9.2 BAYLOR UNIVERSITY DEPLOYED WEARABLE DEVICES TO ANALYZE PLAYER PERFORMANCE
           5.9.3 DATA ART OFFERED SOLUTION TO ANALYZE SPORTS PERFORMANCE OVER SINGLE PLATFORM
    5.10 PATENT ANALYSIS
    5.11 REGULATORY IMPLICATIONS
           5.11.1 GENERAL DATA PROTECTION REGULATION
           5.11.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT
           5.11.3 SYSTEM AND ORGANIZATION CONTROL2 TYPE I I COMPLIANCE
           5.11.4 ISO/IEC 27001
    5.12 TECHNOLOGY ANALYSIS
           5.12.1 INTERNET OF THINGS
           5.12.2 5G
           5.12.3 ARTIFICIAL INTELLIGENCE

6 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY (Page No. - 73)
    6.1 INTRODUCTION
           FIGURE 24 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2021 & 2026
           TABLE 16 MARKET, BY TECHNOLOGY, 2018–2020 (USD MILLION)
           TABLE 17 MARKET, BY TECHNOLOGY, 2021–2026 (USD MILLION)
    6.2 DEVICES
           TABLE 18 SPORTS DEVICE MARKET, BY TYPE, 2018–2020 (USD MILLION)
           TABLE 19 SPORTS DEVICE MARKET, BY TYPE, 2021–2026 (USD MILLION)
           TABLE 20 SPORTS DEVICE MARKET, BY REGION, 2018–2020 (USD MILLION)
           FIGURE 25 NORTH AMERICA TO HOLD LARGEST MARKET SHARE OF DIGITAL SIGNAGE MARKET FOR SPORTS TECHNOLOGY DURING FORECAST PERIOD
           TABLE 21 SPORTS DEVICE MARKET, BY REGION, 2021–2026 (USD MILLION)
           6.2.1 WEARABLES
                    TABLE 22 SPORTS WEARABLE MARKET, BY TYPE, 2018–2020 (USD MILLION)
                    FIGURE 26 WRISTWEAR TO HOLD LARGEST MARKET SHARE OF SPORTS WERABLES IN 2021
                    TABLE 23 SPORTS WEARABLE MARKET, BY TYPE, 2021–2026 (USD MILLION)
                    TABLE 24 SPORTS WEARABLE MARKET, BY REGION, 2018–2020 (USD MILLION)
                    TABLE 25 SPORTS WEARABLE MARKET, BY REGION, 2021–2026 (USD MILLION)
                    6.2.1.1 Wristwear
                               6.2.1.1.1 Technological advancements and ease of use drive market growth
                    6.2.1.2 Augmented and virtual reality (AR/VR)
                               6.2.1.2.1 VR to provide ultimate fan experience during pandemic
                    6.2.1.3 Smart clothing
                               6.2.1.3.1 Smart clothing with embedded sensors—future for performance tracking
           6.2.2 DIGITAL SIGNAGE
                    6.2.2.1 Display scoreboards, advertisements, and information displays—major applications of digital signage in sports
                               TABLE 26 DIGITAL SIGNAGE MARKET FOR SPORTS DEVICES, BY REGION, 2018–2020 (USD MILLION)
                               TABLE 27 DIGITAL SIGNAGE MARKET FOR SPORTS DEVICES, BY REGION, 2021–2026 (USD MILLION)
           6.2.3 SPORTS CAMERA
                    6.2.3.1 Increasing demand for high-resolution broadcasting drives market growth
                               TABLE 28 SPORTS CAMERA MARKET, BY REGION, 2018–2020 (USD MILLION)
                               TABLE 29 SPORTS CAMERA MARKET, BY REGION, 2021–2026 (USD MILLION)
    6.3 SMART STADIUMS
           TABLE 30 SPORTS STADIUMS MARKET, BY OFFERING, 2018–2020 (USD MILLION)
           TABLE 31 SPORTS STADIUMS MARKET, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 32 SMART STADIUMS MARKET, BY REGION, 2018–2020 (USD MILLION)
           FIGURE 27 APAC TO GROW AT HIGHEST CAGR FOR SMART STADIUMS MARKET DURING FORECAST PERIOD
           TABLE 33 SMART STADIUMS MARKET, BY REGION, 2021–2026 (USD MILLION)
           6.3.1 SOFTWARE
                    TABLE 34 SPORTS STADIUM MARKET, BY SOFTWARE, 2018–2020 (USD MILLION)
                    TABLE 35 SPORTS STADIUM MARKET, BY SOFTWARE, 2021–2026 (USD MILLION)
                    6.3.1.1 Digital content management
                               TABLE 36 SPORTS STADIUM DIGITAL CONTENT MANAGEMENT MARKET, BY TYPE, 2018–2020 (USD MILLION)
                               TABLE 37 SPORTS STADIUM DIGITAL CONTENT MANAGEMENT MARKET, BY TYPE, 2021–2026 (USD MILLION)
                               6.3.1.1.1 Audio and video management
                                             6.3.1.1.1.1 Audio and video management solutions help organize and distribute content securely and reliably
                               6.3.1.1.2 Digital signage
                                             6.3.1.1.2.1 Digital signage prominently used in stadiums to provide information and advertising
                               6.3.1.1.3 Mobile and content management
                                             6.3.1.1.3.1 Mobile and web content management software store and deliver content and services to mobile devices
                    6.3.1.2 Stadium and public security
                               TABLE 38 SPORTS STADIUM MARKET FOR STADIUM AND PUBLIC SECURITY, BY TYPE, 2018–2020 (USD MILLION)
                               FIGURE 28 CYBERSECURITY TO HOLD LARGEST MARKET SHARE FOR STADIUM AND PUBLIC SECURITY IN 2021
                               TABLE 39 SPORTS STADIUM MARKET FOR STADIUM AND PUBLIC SECURITY, BY TYPE, 2021–2026 (USD MILLION)
                               6.3.1.2.1 Access control
                                             6.3.1.2.1.1 Access control enables restricting unauthorized personnel from accessing specific areas of stadiums
                               6.3.1.2.2 Video surveillance
                                             6.3.1.2.2.1 Video surveillance systems help monitor activities in stadiums and surroundings
                               6.3.1.2.3 Physical security information management (PSIM)
                                             6.3.1.2.3.1 PSIM software integrate multiple security applications and devices and enable controlling them through single user interface
                               6.3.1.2.4 Security scanning, imaging, and metal detection
                                             6.3.1.2.4.1 Security scanning, imaging, and metal detection systems scan and analyze visitor belongings at stadium entry and exit
                               6.3.1.2.5 Emergency and disaster management
                                             6.3.1.2.5.1 Emergency and disaster management software help rescuing people during emergencies
                               6.3.1.2.6 Cybersecurity
                                             6.3.1.2.6.1 Need to protect sensitive data driving cybersecurity market
                    6.3.1.3 Building automation
                               TABLE 40 SPORTS STADIUM MARKET FOR BUILDING AUTOMATION, BY TYPE, 2018–2020 (USD MILLION)
                               FIGURE 29 PARKING MANAGEMENT SYSTEMS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                               TABLE 41 SPORTS STADIUM MARKET FOR BUILDING AUTOMATION, BY TYPE, 2021–2026 (USD MILLION)
                               6.3.1.3.1 Energy Management Systems
                                             6.3.1.3.1.1 Stadiums use advanced systems for monitoring, controlling, and optimizing energy consumption
                               6.3.1.3.2 Facility Management Systems
                                             6.3.1.3.2.1 Facility management systems provide software-based technology to manage facilities through visual display tools
                    6.3.1.4 Event management
                               TABLE 42 SPORTS STADIUM MARKET FOR EVENT MANAGEMENT, BY TYPE, 2018–2020 (USD MILLION)
                               TABLE 43 SPORTS STADIUM MARKET FOR EVENT MANAGEMENT, BY TYPE, 2021–2026 (USD MILLION)
                               6.3.1.4.1 Event Marketing and Registration
                                             6.3.1.4.1.1 Event marketing and registration software assist stadium operators in utilizing data-driven audience intelligence
                               6.3.1.4.2 Workforce management
                                             6.3.1.4.2.1 Workforce management systems help HR department develop and improve recruiting methods
                    6.3.1.5 Network management
                               6.3.1.5.1 Rapid growth of global sporting event drives demand for advanced network
                    6.3.1.6 Crowd management
                               6.3.1.6.1 Safety and security of crowd and players drives crowd management application
           6.3.2 SERVICES
                    TABLE 44 SPORTS STADIUM MARKET, BY SERVICE, 2018–2020 (USD MILLION)
                    FIGURE 30 DEPLOYMENT AND INTEGRATION TO HOLD LARGEST MARKET SHARE OF SMART STADIUMS SERVICES IN 2021
                    TABLE 45 SPORTS STADIUM MARKET, BY SERVICE, 2021–2026 (USD MILLION)
                    6.3.2.1 Consulting
                               6.3.2.1.1 Infrastructure analysis drives consulting market
                    6.3.2.2 Deployment and Integration
                               6.3.2.2.1 Deployment and integration includes project management designing and procurement
                    6.3.2.3 Support and Maintenance
                               6.3.2.3.1 Support and maintenance offers technical support for software
           6.3.3 ESPORTS
                    TABLE 46 ESPORTS MARKET, BY TYPE, 2018–2020 (USD MILLION)
                    TABLE 47 ESPORTS MARKET, BY TYPE, 2021–2026 (USD MILLION)
                    TABLE 48 ESPORTS MARKET, BY REGION, 2018–2020 (USD MILLION)
                    FIGURE 31 APAC TO GROW AT HIGHEST CAGR FOR ESPORTS MARKET DURING FORECAST PERIOD
                    TABLE 49 ESPORTS MARKET, BY REGION, 2021–2026 (USD MILLION)
                    6.3.3.1 Media rights
                               6.3.3.1.1 Expanding esports fan base—key driver for increasing revenue through media rights
                    6.3.3.2 Tickets and merchandise
                               6.3.3.2.1 Increasing esports stadium drives ticket and merchandise market
                    6.3.3.3 Sponsorships and direct advertisements
                               6.3.3.3.1 Sponsorship and direct advertising largely contribute to esports market revenue
                    6.3.3.4 Publisher fees
                               6.3.3.4.1 Game publishers monetize their products through esports
           6.3.4 SPORTS ANALYTICS
                    TABLE 50 SPORTS ANALYTICS MARKET, BY TYPE, 2018–2020 (USD MILLION)
                    FIGURE 32 PLAYER ANALYSIS TO HOLD LARGEST MARKET SHARE FOR SPORTS ANALYTICS MARKET DURING FORECAST PERIOD
                    TABLE 51 SPORTS ANALYTICS MARKET, BY TYPE, 2021–2026 (USD MILLION)
                    TABLE 52 SPORTS ANALYTICS MARKET, BY REGION, 2018–2020 (USD MILLION)
                    TABLE 53 SPORTS ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
                    6.3.4.1 Player analysis
                               6.3.4.1.1 Increasing need for data-driven performance analysis drives player analysis market
                    6.3.4.2 Team performance analysis
                               6.3.4.2.1 Team performance analysis helps recruiter and scouts to build fit teams for matches
                    6.3.4.3 Video analysis
                               6.3.4.3.1 Video analysis systems helps management to monitor player reaction and gestures
                    6.3.4.4 Health assessment
                               6.3.4.4.1 Health Assessment helps physiotherapist to critically examine players condition
                    6.3.4.5 Data interpretation and analysis
                               6.3.4.5.1 Teams can analyze historic data with data interpretation and analysis
                    6.3.4.6 Fan engagement and digital experience analysis
                               6.3.4.6.1 Need to improve business operations to boost revenue and audience experience drives fan engagement market
                    6.3.4.7 OTHERS
                               6.3.4.7.1 Others include hospitality management and sales and marketing management.

7 SPORTS TECHNOLOGY MARKET, BY SPORTS (Page No. - 108)
    7.1 INTRODUCTION
           FIGURE 33 SPORTS TECHNOLOGY MARKET, BY SPORTS, 2021 AND 2026 (USD MILLION)
           TABLE 54 MARKET, BY SPORTS, 2018–2020 (USD MILLION)
           TABLE 55 MARKET, BY SPORTS, 2021–2026 (USD MILLION)
    7.2 SOCCER
           7.2.1 EMERGENCE OF SOCCER AS EARLY ADOPTER OF SPORTS TECHNOLOGIES
    7.3 BASEBALL
           7.3.1 MLB EXPECTED TO OFFER SEVERAL FAN ENGAGEMENT SOLUTIONS FOR ITS UPCOMING MATCHES
    7.4 BASKETBALL
           7.4.1 BASKETBALL PLAYERS USE WEARABLE DEVICES TO TRACK THEIR WORKLOADS AND MOVEMENTS
    7.5 ICE HOCKEY
           7.5.1 USE OF DIFFERENT MOBILE SENSOR SYSTEMS FOR ICE HOCKEY TRAINING OF PLAYERS
    7.6 AMERICAN FOOTBALL/RUGBY
           7.6.1 IOT DEVICES ALLOW COACHES AND PLAYERS TO MAKE DECISIONS BASED ON REAL-TIME RUGBY GAME INSIGHTS
    7.7 TENNIS
           7.7.1 SPORTS TECHNOLOGIES HELP TENNIS PLAYERS TRACK AND ANALYZE THEIR PERFORMANCE EFFECTIVELY
    7.8 CRICKET
           7.8.1 WEARABLES HELP ANALYZE FITNESS OF CRICKET PLAYERS
                    7.8.1.1 Cricket: Operational drivers
    7.9 GOLF
           7.9.1 PERFORMANCE ANALYTICS EXPECTED TO BE KEY APPLICATION OF SPORTS TECHNOLOGY IN GOLF
    7.10 ESPORTS
           7.10.1 ONLINE TOURNAMENTS AMID COVID–19 TO DRIVE DEMAND FOR ESPORTS
    7.11 OTHERS

8 GEOGRAPHIC ANALYSIS (Page No. - 116)
    8.1 INTRODUCTION
           FIGURE 34 GEOGRAPHIC ANALYSIS: SPORTS TECHNOLOGY MARKET, 2021–2026
           TABLE 56 MARKET, BY REGION, 2018–2020 (USD MILLION)
           TABLE 57 MARKET, BY REGION, 2021–2026 (USD MILLION)
    8.2 NORTH AMERICA
           FIGURE 35 SNAPSHOT: SPORTS TECHNOLOGY MARKET IN NORTH AMERICA
           TABLE 58 MARKET IN NORTH AMERICA, BY COUNTRY, 2018–2020 (USD MILLION)
           TABLE 59 MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2026 (USD MILLION)
           TABLE 60 MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2018–2020 (USD MILLION)
           TABLE 61 MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2021–2026 (USD MILLION)
           8.2.1 US
                    8.2.1.1 US: Operational drivers
           8.2.2 CANADA
                    8.2.2.1 Canada: Operational drivers
           8.2.3 MEXICO
                    8.2.3.1 Mexico: Operational drivers
    8.3 EUROPE
           FIGURE 36 SNAPSHOT: SPORTS TECHNOLOGY MARKET IN EUROPE
           TABLE 62 MARKET IN EUROPE, BY COUNTRY, 2018–2020 (USD MILLION)
           TABLE 63 MARKET IN EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
           TABLE 64 MARKET IN EUROPE, BY TECHNOLOGY, 2018–2020 (USD MILLION)
           TABLE 65 SPORTS TECHNOLOGY MARKET IN EUROPE, BY TECHNOLOGY, 2021–2026 (USD MILLION)
           8.3.1 UK
                    8.3.1.1 UK: Operational drivers
           8.3.2 GERMANY
                    8.3.2.1 Germany: Operational drivers
           8.3.3 FRANCE
                    8.3.3.1 France: Operational drivers
           8.3.4 SPAIN
                    8.3.4.1 Spain: Operational drivers
           8.3.5 REST OF EUROPE
    8.4 APAC
           FIGURE 37 SNAPSHOT: SPORTS TECHNOLOGY MARKET IN APAC
           TABLE 66 MARKET IN APAC, BY COUNTRY, 2018–2020 (USD MILLION)
           TABLE 67 MARKET IN APAC, BY COUNTRY, 2021–2026 (USD MILLION)
           TABLE 68 MARKET IN APAC, BY TECHNOLOGY, 2018–2020 (USD MILLION)
           TABLE 69 MARKET IN APAC, BY TECHNOLOGY, 2021–2026 (USD MILLION)
           8.4.1 CHINA
                    8.4.1.1 China: Operation drivers
           8.4.2 JAPAN
                    8.4.2.1 Japan: Operational drivers
           8.4.3 INDIA
                    8.4.3.1 India: Operational drivers
           8.4.4 AUSTRALIA
                    8.4.4.1 Australia: Operational drivers
           8.4.5 REST OF APAC
    8.5 REST OF THE WORLD
           TABLE 70 SPORTS TECHNOLOGY MARKET IN ROW, BY REGION, 2018–2020 (USD MILLION)
           TABLE 71 MARKET IN ROW, BY REGION, 2021–2026 (USD MILLION)
           TABLE 72 MARKET IN ROW, BY TECHNOLOGY, 2018–2020 (USD MILLION)
           TABLE 73 MARKET IN ROW, BY TECHNOLOGY, 2021–2026 (USD MILLION)
           8.5.1 MIDDLE EAST AND AFRICA
                    8.5.1.1 Middle East and Africa: Operational drivers
           8.5.2 AFRICA
                    8.5.2.1 Africa: Operational drivers
           8.5.3 SOUTH AMERICA
                    8.5.3.1 South America: Operational drivers

9 COMPETITIVE LANDSCAPE (Page No. - 134)
    9.1 INTRODUCTION
           FIGURE 38 COMPANIES ADOPTED PARTNERSHIP AS KEY GROWTH STRATEGY FROM NOVEMBER 2019 TO FEBRUARY 2021
    9.2 TOP 3 COMPANY REVENUE ANALYSIS
           FIGURE 39 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN DEVICES FOR SPORTS TECHNOLOGY MARKET
           FIGURE 40 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN SPORTS ANALYTICS MARKET
           FIGURE 41 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN SMART STADIUM MARKET
           FIGURE 42 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN ESPORTS MARKET
    9.3 MARKET SHARE ANALYSIS, 2020
           FIGURE 43 SMART STADIUM MARKET: MARKET SHARE ANALYSIS (2020)
           FIGURE 44 ESPORTS MARKET: MARKET SHARE ANALYSIS (2020)
           FIGURE 45 SPORT ANALYTICS MARKET: MARKET SHARE ANALYSIS (2020)
    9.4 COMPANY EVALUATION QUADRANT
           9.4.1 STARS
           9.4.2 PERVASIVE
           9.4.3 EMERGING LEADERS
           9.4.4 PARTICIPANTS
                    FIGURE 46 SPORTS TECHNOLOGY MARKET COMPANY EVALUATION MATRIX, 2020
           9.4.5 MARKET: TECHNOLOGY FOOTPRINT
                    TABLE 74 COMPANY TECHNOLOGY FOOTPRINT
           9.4.6 MARKET: REGIONAL FOOTPRINT
                    TABLE 75 COMPANY REGIONAL FOOTPRINT
    9.5 STARTUP/SME EVALUATION QUADRANT, 2020
           9.5.1 PROGRESSIVE COMPANIES
           9.5.2 RESPONSIVE COMPANIES
           9.5.3 DYNAMIC COMPANIES
           9.5.4 STARTING BLOCKS
                    FIGURE 47 SPORTS TECHNOLOGY MARKET, STARTUP/SME EVALUATION QUADRANT, 2020
    9.6 COMPETITIVE SCENARIO
           FIGURE 48 MARKET EVALUATION FRAMEWORK OF MAJOR COMPANIES
           9.6.1 EXPANSIONS, ACQUISITIONS, PARTNERSHIPS, AND COLLABORATIONS
                    TABLE 76 TOP 5 EXPANSIONS, ACQUISITIONS, PARTNERSHIPS, AND COLLABORATIONS FROM 2020 TO MARCH 2021
           9.6.2 PRODUCT LAUNCHES/DEVELOPMENTS
                    TABLE 77 TOP 5 PRODUCT LAUNCHES/DEVELOPMENTS, 2020 TO MARCH 2021

10 COMPANY PROFILE (Page No. - 148)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
     10.1 KEY PLAYERS
             10.1.1 IBM
                       TABLE 78 IBM: BUSINESS OVERVIEW
                       FIGURE 49 IBM: COMPANY SNAPSHOT
             10.1.2 SAP SE
                       TABLE 79 SAP: BUSINESS OVERVIEW
                       FIGURE 50 SAP SE: COMPANY SNAPSHOT
             10.1.3 SAS
                       TABLE 80 SAS: BUSINESS OVERVIEW
             10.1.4 CISCO
                       TABLE 81 CISCO: BUSINESS OVERVIEW
                       FIGURE 51 CISCO: COMPANY SNAPSHOT
             10.1.5 SAMSUNG
                       TABLE 82 SAMSUNG: BUSINESS OVERVIEW
                       FIGURE 52 SAMSUNG: COMPANY SNAPSHOT
             10.1.6 CATAPULT
                       TABLE 83 CATAPULT: BUSINESS OVERVIEW
                       FIGURE 53 CATAPULT: COMPANY SNAPSHOT
             10.1.7 GARMIN
                       TABLE 84 GARMIN: BUSINESS OVERVIEW
                       FIGURE 54 GARMIN: COMPANY SNAPSHOT
             10.1.8 APPLE
                       TABLE 85 APPLE: BUSINESS OVERVIEW
                       FIGURE 55 APPLE: COMPANY SNAPSHOT
             10.1.9 SHARP
                       TABLE 86 SHARP: BUSINESS OVERVIEW
                       FIGURE 56 SHARP: COMPANY SNAPSHOT
             10.1.10 EXL
                       TABLE 87 EXL: BUSINESS OVERVIEW
                       FIGURE 57 EXL: COMPANY SNAPSHOT
             10.1.11 FITBIT
                       TABLE 88 FITBIT: BUSINESS OVERVIEW
                       FIGURE 58 FITBIT: COMPANY SNAPSHOT
             10.1.12 HUDL
                       TABLE 89 HUDL: BUSINESS OVERVIEW
             10.1.13 MODERN TIMES GROUP
                       TABLE 90 MTG: BUSINESS OVERVIEW
                       FIGURE 59 MTG: COMPANY SNAPSHOT
     10.2 OTHER KEY PLAYERS
             10.2.1 SONY
                       TABLE 91 SONY: COMPANY SNAPSHOT
             10.2.2 NACSPORT
                       TABLE 92 NACSPORT: COMPANY SNAPSHOT
             10.2.3 COACH LOGIC
                       TABLE 93 COACHLOGIC: COMPANY SNAPSHOT
             10.2.4 LONGOMATCH
                       TABLE 94 LONGOMATCH: COMPANY SNAPSHOT
             10.2.5 SPIIDEO
                       TABLE 95 SPIIDEO: COMPANY SNAPSHOT
             10.2.6 ARRI
                       TABLE 96 ARRI: COMPANY SNAPSHOT
             10.2.7 PANASONIC
                       TABLE 97 PANASONIC: COMPANY SNAPSHOT
             10.2.8 FUJITSU
                       TABLE 98 FUJITSU: COMPANY SNAPSHOT
             10.2.9 ERICSSON
                       TABLE 99 ERICSSON: COMPANY SNAPSHOT
             10.2.10 ACTIVISION BLIZZARD
                       TABLE 100 ACTIVISION BLIZZARD: COMPANY SNAPSHOT
             10.2.11 VALVE CORPORATION
                       TABLE 101 VALVE CORPORATION: COMPANY SNAPSHOT
             10.2.12 DARTFISH
                       TABLE 102 DARTFISHS: COMPANY SNAPSHOT

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

11 APPENDIX (Page No. - 194)
     11.1 INSIGHTS FROM INDUSTRY EXPERTS
     11.2 DISCUSSION GUIDE
     11.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     11.4 AVAILABLE CUSTOMIZATION
     11.5 RELATED REPORTS
     11.6 AUTHOR DETAILS

The study involved 4 major activities to estimate the size of the sports technology market. Exhaustive secondary research has been conducted to collect information on the sports technology. Validation of these findings, assumptions, and sizing with industry experts across value chain through primary research has been the next step. Both, top-down and bottom-up approaches have been employed to estimate the complete market size. After that, market breakdown and data triangulation have been used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research, various sources were referred to for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers, sports technology –related journals, and certified publications; articles by recognized authors; gold and silver standard websites; directories; and databases.

Secondary research was mainly conducted to obtain key information about the industry supply chain, the market value chain, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, geographic markets, and key developments from both, market- and technology-oriented perspectives. Data from secondary research was collected and analyzed to arrive at the overall market size, which was further validated by primary research.

Primary Research

In the primary research, various primary sources from both the supply and demand sides have been interviewed with to obtain the qualitative and quantitative information for this report. Primary sources from the supply side include industry experts such as CEOs, VPs, marketing directors, technology and innovation directors, and related key executives from major companies and organizations operating in the sports technology market. Following is the breakdown of primary respondents.

Sports Technology Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the complete market engineering process, both top-down and bottom-up approaches were used, along with several data triangulation methods, to estimate and forecast the size of the market and its segments and subsegments listed in the report. Extensive qualitative and quantitative analyses were carried out on the complete market engineering process to list the key information/insights pertaining to the sports technology market.

Key players in the market were identified through secondary research, and their ranking in the respective regions was determined through primary and secondary research. This entire procedure involves the study of the annual and financial reports of top players, as well as interviews with industry experts such as chief executive officers, vice presidents, directors, and marketing executives for both, quantitative and qualitative key insights. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data was consolidated and enhanced with detailed inputs and analysis from MarketsandMarkets and presented in this report.

sports technology market: top-down and bottom-up approaches

Sports Technology Market  Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Bottom-up approach

The bottom-up approach has been employed to arrive at the overall size of the sports technology market.

  • Approach for arriving at market size using bottom-up approach (demand side)
  • Identifying end users that are using or expected to implement sports technology
  • Analyzing each product, along with major related companies
  • Estimating the sports technology market based on various sports/games
  • Understanding the demand generated by companies catering to different sports/games
  • Conducting multiple discussions with key opinion leaders to understand the products designed and developed by sports technology providers and analyze the breakdown of the scope of the work carried out by each major company in the sports technology market
  • Arriving at market estimates by analyzing companies according to their country and then combining these estimates to arrive at the regional market numbers
  • Verifying and cross-checking the estimates at every level through discussions with key opinion leaders—CXOs, directors, operation managers, etc.—and finally with the domain expert at MarketsandMarkets
  • Studying various paid and unpaid sources such as annual reports, press releases, white papers, and databases

Bottom-up approach: Market Size Estimation Methodology

Sports Technology Market  Size, and Share

Top-down Approach

In the top-down approach, the overall market size obtained through the percentage splits from the secondary and primary research has been used to estimate the size of the individual markets (mentioned in the market segmentation).

For the calculation of segment-specific market sizes, the most appropriate immediate parent market size has been used to implement the top-down approach.

The market share of each company has been estimated to verify the revenue shares used earlier in the bottom-up approach. With data triangulation and validation of the data through primaries, the overall parent market size and individual market size have been determined and confirmed in this study.

Approach for arriving at market size using top-down analysis

  • Focusing on top-line investments and expenditures in the ecosystem (for various sports/games) and splitting them by products, and listing key market developments
  • Building and developing information related to the revenues generated by key sports technology providers
  • Conducting multiple on-field discussions with key opinion leaders involved in the development of sports technology used in various sports/games
  • Estimating the geographic splits using secondary sources, based on factors such as the number of products in a specific country and region and products used in various sports/games

MARKET SIZE ESTIMATION METHODOLOGY: (SUPPLY SIDE) REVENUE GENERATED BY COMPANIES IN sports technology MARKET

Sports Technology Market  Size, and Share

Data Triangulation

After arriving at the overall market size—using the estimation processes explained above—the market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends in both demand and supply sides of the sports technology market.

Report Objectives

  • To define, describe, and forecast the sports technology market based on technology and sports
  • To forecast the market size for various segments with regard to 4 main regions, namely North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding the key factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market
  • To provide detailed analysis of the Porter's five forces, strategic benchmarking of the leading players, and evolution of the sports technology market
  • To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the overall market
  • To analyze opportunities in the market for stakeholders by identifying high-growth segments of the sports technology market
  • To strategically profile the key players and comprehensively analyze their market share and core competencies2, along with a detailed competitive landscape for the market leaders
  • To study the complete value chain and allied industry segments, and perform a value chain analysis of the sports technology landscape

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Sports Technology Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Sports Technology Market

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