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Smart Stadium Market by Software (Digital Content Management, Integrated Security System, Building Automation System, Event Management System, Network Management, Crowd Management), Service, Platform, Deployment Model - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: November 2016
Report Code: TC 4784

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The smart stadium market is estimated to grow from USD 4.62 Billion in 2016 to USD 17.32 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 30.2% during the period 2016–2021.

The objective of the research study is to provide detailed segmentation of the smart stadium market on the basis of software, service, platform, deployment model, and region. It also aims to provide information regarding the key factors influencing market growth; strategically analyze sub segments with respect to individual growth trends, future prospects, and contribution to the total market; analyze opportunities in the market for stakeholders; provide strategic profiles of the key players in the market to comprehensively analyze the core competencies; and draw competitive landscape of the market. The base year considered for the study is 2015 and the market size forecast is from 2016 to 2021.

The research methodology used to estimate and forecast the smart stadium market begins with capturing data on key vendor revenues and the market size of the individual segments through secondary sources such as World Stadium Congress 2013 and World Stadium Database. The vendor offerings are also taken into consideration to determine market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market from the individual technology segment in the market. After arriving at the overall market size, the total market was split into several segments and sub segments, which were then verified through primary research by conducting extensive interviews with key industry personnel, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and sub segments. The breakdown of profiles of primary discussion participants is depicted in the below figure:

Smart Stadium Market

To know about the assumptions considered for the study, download the pdf brochure

The smart stadium value chain includes smart stadiums software vendors such as GP Smart Stadium (the Netherlands), Johnson Controls (U.S.), NEC Corp. (Japan), Tech Mahindra Ltd. (India), Huawei Technologies Co. Ltd. (China) and International Business Machines Corporation (U.S.), while the services vendors for smart stadium include Cisco Systems, Inc. (U.S.), Fujitsu (Japan), Intel Corp. (U.S.) and Volteo (U.S.).

Target Audience

  • Sports authorities
  • Smart stadium technology vendors
  • Energy service providers (private/government)
  • IT firms
  • Governments and related associations
  • Owners and investors
  • Architects
  • Builders
  • Clubs, coaches, and players
  • Sports associations
  • Stadium consultants
  • Other beneficiaries

The research study answers several questions for the stakeholders, primarily, which market segments to focus on during the next two to five years for prioritizing the efforts and investments.

Scope of the Report

The research report categorizes the smart stadium market to forecast the revenues and analyze the trends in each of the following sub segments:

By Software

  • Digital content management
  • Integrates security system
  • Building automation system
  • Event management system
  • Crowd management
  • Network management
  • Command and control center

By Service

  • Professional Services
  • Managed Services

By Deployment Model

  • On-Premises
  • On-Demand

By Platform

  • Application management platform
  • Device management platform
  • Network management platform

By Region

  • North America
    • United States (U.S.)
    • Canada
  • Europe
    • United Kingdom (U.K.)
    • France
    • Germany
    • Others
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the APAC smart stadium market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin American market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Report
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insight (Page No. - 32)
    4.1 Attractive Opportunities in Smart Stadium Market
    4.2 Smart Stadium Market Snapshot: By Type, 2016
    4.3 Smart Stadium Market Snapshot: By Software,  2016–2021
    4.4 Smart Stadium Market Snapshot: By Deployment Model, 2016–2021
    4.5 Smart Stadium Market Snapshot: By Region, 2016
    4.6 Lifecycle Analysis, By Region

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Software
           5.2.2 By Platform
           5.2.3 By Service
           5.2.4 By Deployment Model
           5.2.5 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Future National and International Sports Events
                    5.3.1.2 Enhancing Fan Experience Via Digital Transformation
                    5.3.1.3 IoT Adoption
                    5.3.1.4 Network and Telecom Infrastructure Modernization
                    5.3.1.5 Government Initiatives for Smart Building Projects
                    5.3.1.6 Capex and Opex Reduction
           5.3.2 Restraints
                    5.3.2.1 High Investment Cost
                    5.3.2.2 Traditional Stadium Infrastructure
           5.3.3 Opportunities
                    5.3.3.1 Predictive Analytics and Business Intelligence
                    5.3.3.2 Energy Resource Optimization
                    5.3.3.3 E-Commerce Potential
                    5.3.3.4 Implementation of Green Initiatives
           5.3.4 Challenges
                    5.3.4.1 Unsecured Wi-Fi Networks
                    5.3.4.2 Technical Glitches
                    5.3.4.3 Luring Fans From Couch to Stadium
                    5.3.4.4 Integration Complexities

6 Industry Trends (Page No. - 45)
    6.1 Introduction
    6.2 Smart Stadium Pyramid Model
    6.3 Smart Stadium Worldmap
    6.4 Top Technology Trends in Smart Stadium Market

7 Smart Stadium Market Analysis, By Software (Page No. - 49)
    7.1 Introduction
    7.2 Digital Content Management
           7.2.1 Audio and Video Management
           7.2.2 Digital Signage
           7.2.3 Mobile and Web Content Management
    7.3 Integrated Security System
           7.3.1 Physical Security
           7.3.2 Cyber Security
    7.4 Building Automation System
           7.4.1 Parking Management System
           7.4.2 Energy Management System
           7.4.3 Facility Management System
    7.5 Event Management System
           7.5.1 Event Marketing and Campaign
           7.5.2 Ticketing Management
           7.5.3 Workforce Management
    7.6 Crowd Management
    7.7 Command and Control Center

8 Smart Stadium Market Analysis, By Platform (Page No. - 70)
    8.1 Introduction
    8.2 Device Management Platform
    8.3 Network Management Platform
    8.4 Application Management Platform

9 Smart Stadium Market Analysis, By Service (Page No. - 75)
    9.1 Introduction
    9.2 Professional Services
           9.2.1 Consulting
           9.2.2 Deployment and Integration
           9.2.3 Support and Maintenance
    9.3 Managed Services

10 Smart Stadium Market Analysis, By Deployment Model (Page No. - 81)
     10.1 Introduction
     10.2 On-Premises
     10.3 On-Demand

11 Geographic Analysis (Page No. - 85)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 113)
     12.1 Overview
     12.2 Smart Stadium Market: Vendor Analysis
     12.3 Smart Stadium Market: Key Growth Strategies,  2013–2016
     12.4 Competitive Situation and Trends
             12.4.1 Partnerships, Agreements, and Collaborations
             12.4.2 New Product Launches
             12.4.3 Venture Funding
             12.4.4 Mergers and Acquisitions

13 Company Profiles (Page No. - 122)
     13.1 Introduction
(Overview, Financials, Products & Services, Strategy, and Developments)*
     13.2 Huawei Technologies Co., Ltd
     13.3 Intel Corporation
     13.4 NEC Corporation
     13.5 Cisco Systems, Inc.
     13.6 IBM Corporation
     13.7 Fujitsu Ltd.
     13.8 Johnson Controls International, PLC.
     13.9 GP Smart Stadium
     13.10 Tech Mahindra Limited
     13.11 Volteo LLC.

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 153)
     14.1 Key Industry Insights
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 References
     14.7 Related Reports
     14.8 Author Details


List of Tables (96 Tables)

Table 1 Smart Stadium Market Size and Growth Rate 2014–2021 (USD Billion, Y-O-Y %)
Table 2 Market Size, By Software, 2014–2021 (USD Million)
Table 3 Software: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Digital Content Management: Market Size, By Type,  2014–2021 (USD Million)
Table 5 Digital Content Management: Market Size, By Region,  2014–2021 (USD Million)
Table 6 Audio and Video Management Market Size, By Region, 2014–2021 (USD Million)
Table 7 Digital Signage Market Size, By Region, 2014–2021 (USD Million)
Table 8 Mobile and Web Content Management Market Size, By Region, 2014–2021 (USD Million)
Table 9 Integrated Security System: Market Size, By Type, 2014–2021 (USD Million)
Table 10 Integrated Security System: Market Size, By Region,  2014–2021 (USD Million)
Table 11 Physical Security Market Size, By Region, 2014–2021 (USD Million)
Table 12 Cyber Security Market Size, By Region, 2014–2021 (USD Million)
Table 13 Building Automation System: Market Size, By Type,  2014–2021 (USD Million)
Table 14 Building Automation System: Market Size, By Region,  2014–2021 (USD Million)
Table 15 Parking Management System Market Size, By Region, 2014–2021 (USD Million)
Table 16 Energy Management System Market Size, By Region, 2014–2021 (USD Million)
Table 17 Facility Management System Market Size, By Region, 2014–2021 (USD Million)
Table 18 Event Management System: Market Size, By Type, 2014–2021 (USD Million)
Table 19 Event Management System: Market Size, By Region,  2014–2021 (USD Million)
Table 20 Event Marketing and Campaign Market Size, By Region, 2014–2021 (USD Million)
Table 21 Ticket Management Market Size, By Region, 2014–2021 (USD Million)
Table 22 Workforce Management Market Size, By Region, 2014–2021 (USD Million)
Table 23 Crowd Management: Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 24 Command and Control Center: Smart Stadium Market Size, By Region,  2014–2021 (USD Million)
Table 25 Smart Stadium Market Size, By Platform, 2014–2021 (USD Million)
Table 26 Platform: Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 27 Device Management Platform: Smart Stadium Market Size, By Region,  2014–2021 (USD Million)
Table 28 Network Management Platform: Smart Stadium Market Size, By Region,  2014–2021 (USD Million)
Table 29 Application Management Platform: Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 30 Smart Stadium Market Size, By Service, 2014–2021 (USD Million)
Table 31 Services: Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 32 Professional Services: Smart Stadium Market Size, By Type, 2014–2021 (USD Million)
Table 33 Professional Services: Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 34 Consulting Market Size, By Region, 2014–2021 (USD Million)
Table 35 Deployment and Integration Market Size, By Region, 2014–2021 (USD Million)
Table 36 Support and Maintenance Market Size, By Region, 2014–2021 (USD Million)
Table 37 Managed Services: Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 38 Smart Stadium Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 39 Deployment Model: Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 40 On-Premises: Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 41 On-Demand: Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 42 Smart Stadium Market Size, By Region, 2014–2021 (USD Million)
Table 43 North America: Smart Stadium Market Size, By Type, 2014–2021 (USD Million)
Table 44 North America: Market Size, By Software, 2014–2021 (USD Million)
Table 45 North America: Smart Stadium Software Market Size, By Digital Content Management Type, 2014–2021 (USD Million)
Table 46 North America: Smart Stadium Software Market Size, By Integrated Security System Type, 2014–2021 (USD Million)
Table 47 North America: Smart Stadium Software Market Size, By Building Automation System Type, 2014–2021 (USD Million)
Table 48 North America: Smart Stadium Software Market Size, By Event Management System Type, 2014–2021 (USD Million)
Table 49 North America: Smart Stadium Market Size, By Platform,  2014–2021 (USD Million)
Table 50 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 51 North America: Market Size, By Professional Service Type, 2014–2021 (USD Million)
Table 52 North America: Market Size, By Deployment Model,  2014–2021 (USD Million)
Table 53 Europe: Market Size, By Type, 2014–2021 (USD Million)
Table 54 Europe: Market Size, By Software, 2014–2021 (USD Million)
Table 55 Europe: Smart Stadium Software Market Size, By Digital Content Management Type, 2014–2021 (USD Million)
Table 56 Europe: Smart Stadium Software Market Size, By Integrated Security System Type, 2014–2021 (USD Million)
Table 57 Europe: Smart Stadium Software Market Size, By Building Automation System Type, 2014–2021 (USD Million)
Table 58 Europe: Smart Stadium Software Market Size, By Event Management System Type, 2014–2021 (USD Million)
Table 59 Europe: Smart Stadium Market Size, By Platform, 2014–2021 (USD Million)
Table 60 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 61 Europe: Market Size, By Professional Service Type,  2014–2021 (USD Million)
Table 62 Europe: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 63 Asia-Pacific: Smart Stadium Market Size, By Type, 2014–2021 (USD Million)
Table 64 Asia-Pacific: Market Size, By Software, 2014–2021 (USD Million)
Table 65 Asia-Pacific: Smart Stadium Software Market Size, By Digital Content Management Type, 2014–2021 (USD Million)
Table 66 Asia-Pacific: Smart Stadium Software Market Size, By Integrated Security System Type, 2014–2021 (USD Million)
Table 67 Asia-Pacific: Smart Stadium Software Market Size, By Building Automation System Type, 2014–2021 (USD Million)
Table 68 Asia-Pacific: Smart Stadium Software Market Size, By Event Management System Type, 2014–2021 (USD Million)
Table 69 Asia-Pacific: Smart Stadium Market Size, By Platform, 2014–2021 (USD Million)
Table 70 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 71 Asia-Pacific: Market Size, By Professional Service Type,  2014–2021 (USD Million)
Table 72 Asia-Pacific: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 73 Middle East and Africa: Smart Stadium Market Size, By Type, 2014–2021 (USD Million)
Table 74 Middle East and Africa: Market Size, By Software,  2014–2021 (USD Million)
Table 75 Middle East and Africa: Smart Stadium Software Market Size, By Digital Content Management Type, 2014–2021 (USD Million)
Table 76 Middle East and Africa: Smart Stadium Software Market Size, By Integrated Security System Type, 2014–2021 (USD Million)
Table 77 Middle East and Africa: Smart Stadium Software Market Size, By Building Automation System Type, 2014–2021 (USD Million)
Table 78 Middle East and Africa: Smart Stadium Software Market Size, By Event Management System Type, 2014–2021 (USD Million)
Table 79 Middle East and Africa: Market Size, By Platform, 2014–2021 (USD Million)
Table 80 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 81 Middle East and Africa: Market Size, By Professional Service Type, 2014–2021 (USD Million)
Table 82 Middle East and Africa: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 83 Latin America: Market Size, By Type, 2014–2021 (USD Million)
Table 84 Latin America: Market Size, By Software, 2014–2021 (USD Million)
Table 85 Latin America: Smart Stadium Software Market Size, By Digital Content Management Type, 2014–2021 (USD Million)
Table 86 Latin America: Smart Stadium Software Market Size, By Integrated Security System Type, 2014–2021 (USD Million)
Table 87 Latin America: Smart Stadium Software Market Size, By Building Automation System Type, 2014–2021 (USD Million)
Table 88 Latin America: Smart Stadium Software Market Size, By Event Management System Type, 2014–2021 (USD Million)
Table 89 Latin America: Market Size, By Platform, 2014–2021 (USD Million)
Table 90 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 91 Latin America: Market Size, By Professional Service Type, 2014–2021 (USD Million)
Table 92 Latin America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 93 Partnerships, Agreements, and Collaborations, 2013–2016
Table 94 New Product Launches, 2013–2016
Table 95 Venture Funding, 2013–2016
Table 96 Mergers and Acquisitions, 2015–2016
 
 
List of Figures (51 Figures)
 
Figure 1 Global Smart Stadium Market: Research Design
Figure 2 Research Methodology
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown and Data Triangulation
Figure 6 Smart Stadium Market Size and Growth Rate 2014–2021 (USD Billion, Y-O-Y %)
Figure 7 Market: Segments Growing at Highest CAGR During Forecast Period
Figure 8 Europe to Dominate Smart Stadium Market in 2016
Figure 9 Upcoming Sports Events, Network Infrastructure to Drive Growth
Figure 10 Software Segment to Hold Largest Market Share in 2016
Figure 11 Digital Content Management to Dominate Market
Figure 12 On-Demand Deployment to Dominate Market
Figure 13 Europe to Hold Largest Market Share in 2016
Figure 14 MEA Presents Highest Growth Potential During Forecast Period
Figure 15 Smart Stadium Market Segmentation: By Platform
Figure 16 Market Segmentation: By Region
Figure 17 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Smart Stadiums: Pyramid Model
Figure 19 Smart Stadiums: Worldmap
Figure 20 Smart Stadiums: Top Technology Trends
Figure 21 Smart Stadium Integrated Technology Model
Figure 22 Digital Content Management to Dominate Smart Stadium Market, By Software, During Forecast Period
Figure 23 Application Management Platform to Hold Largest Market Share During Forecast Period
Figure 24 Professional Services Segment to Hold Largest Market Share During Forecast Period
Figure 25 On-Demand Deployment Model to Hold Largest Market Share During Forecast Period
Figure 26 Europe to Dominate Smart Stadium Market During Forecast Period
Figure 27 Middle East and Africa: A Hot Spot for Smart Stadium Market During Forecast Period
Figure 28 Europe Market Snapshot
Figure 29 Middle East and Africa Market Snapshot
Figure 30 Smart Stadium Market: Business Offerings Analysis
Figure 31 Market: Business Strategy Analysis
Figure 32 Companies Adopted Partnership, Collobration, and Agreement as Key Growth Strategy During 2013–2016
Figure 33 Market Evaluation Framework
Figure 34 Battle for Market Share: Partnerships and Agreements is Key Strategy
Figure 35 Geographic Revenue Mix of Top Market Players
Figure 36 Huawei Technologies Co., Ltd.: Company Snapshot
Figure 37 Huawei Technologies Co., Ltd.: SWOT Analysis
Figure 38 Intel Corporation: Company Snapshot
Figure 39 Intel Corporation: SWOT Analysis
Figure 40 NEC Corporation: Company Snapshot
Figure 41 NEC Corporation: SWOT Analysis
Figure 42 Cisco Systems, Inc.: Company Snapshot
Figure 43 Cisco Systems, Inc.: SWOT Analysis
Figure 44 IBM Corporation: Company Snapshot
Figure 45 IBM Corporation: SWOT Analysis
Figure 46 Fujitsu Ltd.: Company Snapshot
Figure 47 Fujitsu Ltd.: SWOT Analysis
Figure 48 Johnson Controls International, PLC.: Company Snapshot
Figure 49 Johnson Controls International, PLC: SWOT Analysis
Figure 50 Tech Mahindra Limited: Company Snapshot
Figure 51 Tech Mahindra Limited: SWOT Analysis

MarketsandMarkets forecasts the smart stadium market size to grow from USD 4.62 Billion in 2016 to USD 17.32 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 30.2%. Increasing trend of digital transformation, high focus on attracting home viewers, growing demand for better customer engagement are some of the key factors driving the market.

The smart stadium market is broadly segmented on the basis of software, services, platforms, deployment models, and regions. The initial findings about the market depicts that by the end of the forecast period, the software market is likely to achieve a winning imperative as the vendors will be offering an integrated software capable of performing the tasks efficiently and in real time.

The digital content management would account for the largest share in the software segment owing to the rapid digitization and increased focus on sharing digital content with the users so they can avail offers and benefits; the network management software is expected to grow at the highest CAGR owing to the large number of devices that are connected to either wired or no-wired network in stadiums, which need to be identified and monitored. The on-demand deployment model is expected to witness higher growth compared to on-, as well as account for the largest share in the smart stadium market as organizations are more focused on reducing operational costs while achieving with improved efficiency. Since the third-party vendors offer these services at a reduced cost and manage all the processes from deployment to maintenance, the stadium owners would be willing to prefer on-demand mode to the on-premises mode. The application management platform segment is expected to be the leading among all other platforms due to need for security policies to authenticate users and set expiration for access to data. The network management platform is expected to be the fastest-growing platform segment owing to the demand for remote management (while managing multiple geographical sites) and need to lower the management traffic.

Europe is currently the largest contributor in the smart stadium market, while Middle East and Africa is the fastest-growing region and this trend is expected to continue till 2021. Several smart stadium vendors are leveraging on smart technology to develop better connected stadiums for sports fans in Europe and the Middle East; for instance Vodafone will design smart stadiums for the 2022 FIFA World Cup in Qatar and Intel would work with Croke Park stadium on the Smart Stadium Project. The driving factors in the Europe, Middle East, and Africa (EMEA) region are increased adoption of digital technology and Internet of Things (IOT) and availability of adequate infrastructure for setting up of smart stadiums, along with increased spending by corporations in smart buildings to increase their efficiency.

Smart Stadium Market

The incapability of traditional stadium infrastructure to cope up with smart technology and low investments by the stadium owners in its deployment in a few regions are expected to restrict the market growth for a short period. On a strategic front, many companies are utilizing different growth strategies, such as mergers & acquisitions, partnerships & collaborations, and product developments, to increase their share in the market. In 2013, GP Smart Stadium partnered with VDL, a leading seating system solution provider to deploy advanced seating system in Basrah International Stadium, Basrah, Iraq. This partnership helped GP Smart Stadium to tap into new emerging markets. The major players in the smart stadium market include Huawei Technologies Co. Ltd. (China), Intel Corp. (U.S.), NEC Corp. (Japan), Cisco Systems, Inc. (U.S.), International Business Machines Corporation (U.S.), Fujitsu (Japan), Johnson Controls (U.S.), Tech Mahindra Ltd. (India), Volteo (U.S.), and GP Smart Stadium (the Netherlands).

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