Transparent Display Market

Transparent Display Market by Product (HUD, HMD, Digital Signage, Smart Appliance), Vertical (Retail & Hospitality, Industrial, Aerospace & Defense, Automotive & Transportation), Display Size, Resolution, Technology, and Geography - Global Forecast to 2023

Report Code: SE 6969 Mar, 2019, by marketsandmarkets.com
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The transparent display is one of the rapidly growing technologies with an ability to display graphics and texts on a transparent screen, which is used in various products. The transparent display is a technology to pass the ambient light from real objects behind a display panel such as a liquid crystal display (LCD) or an organic light-emitting diode (OLED) display.

The transparent display market was valued at USD 0.41 billion in 2018 and is expected to reach USD 2.59 billion by 2023, at a CAGR of 44.7% between 2018 and 2023. Major factors driving the growth of the transparent display market are growing demand for LCD based transparent display for various verticals, increasing usage of transparent display for Head-Mounted Display (HMDs), and Head-Mounted Display products. High growth for OLED based transparent display devices and high adoption of transparent display for digital signage products are expected to create significant growth opportunities for players in the market during the forecast period.

Transparent Display Market

Small and medium-size display to lead the market during the forecast period

Small and Medium size display is expected to lead the market between 2018 and 2023. Due to their compact size, low power consumption, and high brightness, they have become a key component of several products, such as head-mounted display (HMD) systems and heads-up display (HUD) systems. AR HMDs connect virtual objects and reality, and the rising adoption of AR HMDs in industrial, military, defense, aerospace, and medical applications boosts the transparent display market growth. Hence, increasing adoption of transparent display for various small and medium-size products such as HMDs and HUDs provides opportunities for transparent display to grow at a high rate in the future.

OLED to dominate the transparent display market in terms of CAGR during the forecast period

OLED is expected to grow at the highest CAGR during the forecast period. The demand for OLED display technology is higher due to several advantages that OLED offers as compared to LCD display technology. OLED is actually a simpler structure than LCD, and its picture performance and form factor are also an improvement. OLED is thinner and functions well in flexible form factors. The color gamut is naturally high, unlike the artificial adjustments of LCD. The contrast ratio is also great, and the response time of the picture is excellent. Due to these qualities, OLED was rapidly recognized as the technology to replace LCD. Hence, OLED display technology expected to provide ample opportunities for the transparent display market during the forecast period.

APAC is expected to hold the largest share of the transparent display market during the forecast period

The Asia-Pacific market for transparent display is expected to be the fastest-growing among all, owing to the rapid developments in countries such as China, Japan, and South Korea as they are driving transparent display market in Asia-Pacific. China is expected to present ample opportunities for transparent display market players in the coming years. The market in the APAC region is driven by the availability of a large number of manufacturers. A number of consumer electronics products are being produced for various verticals such as automotive, retail & hospitality, and aerospace & defense among others.

Transparent Display Market

Market Dynamics

Driver: Increasing use of transparent displays for HMD and HUD products

Increasing use of HMDs and HUDs transparent displays in various segments such as automotive, aerospace & defense, sports & entertainment, and healthcare among others creates major demand for the transparent display market. The transparent display produces an innovative, eye-catching impact on consumers and influences their viewing behavior. OLED has emerged as a key display technology for smart wearables, including smart glass and AR/VR HMDs. With a major market share in 2018, OLED displays are expected to witness high growth in the various segment. The increasing adoption of HMDs for medical, automotive, consumer, entertainment, and education applications, among many others, is expected to help the transparent display market to grow significantly in the coming years. The growth in the transparent display market would surge the demand for display panels for smart glass, HUDs, and HMDs in the next 5 years.

Restraint: High cost associated with transparent display products

The electronics industry experiences high or increased pricing of products which are based display technology and a sharp drop in the prices is witnessed over the next few years as the technology matures. The display market witnessed a huge drop in the pricing of LCD based display products in 2013, 2014, and 2015 owing to the matured manufacturing, as well as the introduction of newer display technologies such as LED and OLED. However, new display technologies, such as OLED, cost high, and thus, end-users wait for the prices to get down. This factor has a high impact on the transparent display market. The adoption of new innovative technologies involves the high initial cost of manufacturing, resulting in an increase in the cost of devices, and may hinder the market growth over the next few years.

Opportunity: High adoption of transparent display for digital signage products

Transparent displays are widely used in digital signage products for various verticals, such as retail, hospitality, smart appliance, and automotive. Transparent OLED screens are a striking new development in digital signage and display technology that is used to communicate dynamic or interactive content through a transparent surface. Viewers can see what is displaying on the screen though it is still being able to see through its background. This display solution allows designers to overlay digital content such as images, text, and video onto real-life objects placed behind the transparent screen. The transparent display is used in digital signage because the display is a glass window integrated with a touchscreen and an alternate light source that does not block the display, allowing light to pass through in both directions. This is different from standard LCD screens that have backlit components that illuminate the pixels on the screen, thus creating visibility to viewers. Transparent displays are gaining more popularity due to their lower power consumption, consuming roughly 10% of the power as compared to a traditional LCD display.

Challenge:  Fluctuation Average selling price of display panels

Revenues of display panel manufacturers primarily depend on the average selling prices and shipment volume of display panels and are affected by fluctuations in these prices and volumes. The prices and shipment volume of display panels are affected by numerous factors, such as raw material costs, yield rates, supply and demand, competition, pricing strategies, and transportation costs. The display industry has witnessed high fluctuations in the average selling price (ASP) of raw materials as well as ASP of display panels. When production capacity sharply increases, the average selling price of display panels may decrease. In contrast, when supply cannot meet increasing demand, ASP may increase.

The fluctuation in the average selling price of transparent display panels is a major challenge in front of the companies. This indicated that ASP of display panels is a major factor for the growth of the transparent display market.

Scope of the Report

Report Metric

Details

Market size available for years

2015–2023

Base year considered

2017

Forecast period

2018–2023

Forecast units

USD million

Segments covered

Display Size, Resolution, Technology, Vertical, Product, and Region

Geographies covered

North America, Europe, APAC, and Rest of the World

Companies covered

Planar Systems, Inc. (US), Pro Display (UK), Crystal Display Systems Ltd.  (UK), LG Electronics Inc. (South Korea), Panasonics Corporation (Japan), BenQ Corporation (Taiwan), ClearLED (US), Kent Optronics, Inc. (US), NEC Display Solutions, Ltd.  (Japan), Universal Display Corporation (US), Evoluce GmbH (Germany), Globus Infocom Ltd. (India), Hangzhou Hikvision Digital Technology Co., Ltd. (China), Japan Display Inc. (Japan), Optinvent (France), Pilot Screentime GmbH (Germany), Shenzhen Nexnovo Technology Co., Ltd. (China), Shenzhen HOXLED Optoelectronic Technology Co., Ltd. (China), Samsung Display (South Korea), and Shenzhen AuroLED Technology Co., Ltd. (China)

This report categorizes the transparent display market based on Product, Technology, Display Size, Resolution, Vertical, and Region.

By Display Size:

  • Small and Medium
  • Large

By Resolution:

  • Ultra HD
  • Full HD
  • HD
  • Others (VGA, WVGA, XGA, WXGA, and SXGA among others)

By Technology:

  • LCD
  • OLED
  • Others (e-paper display, and DLP)

By Product:

  • HMD
  • HUD
  • Digital Signage
  • Smart Appliance

By Vertical:

  • Consumer
  • Retail & Hospitality
  • Sports and Entertainment
  • Aerospace and Defense
  • Healthcare
  • Automotive & Transportation
  • Industrial
  • Others (Construction, education, and logistic)

By Geography:

  • North America
    • US
    • Canada and Mexico
  • Europe
    • Germany
    • France
    • UK
    • Rest of Europe (Russia, the Netherlands, Spain, Finland, and Others)
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • Rest of APAC (Hong Kong, Australia, New Zealand, Indonesia, Singapore, Malaysia, Thailand, Maldives, the Philippines, and Myanmar)
  • Rest of the World (RoW)
    • The Middle East and Africa
    • South & Central America

Key Market Players

Planar Systems (US), Pro Display (UK), Crystal Display System (UK), LG Electronics (South Korea), Panasonic (Japan)

Recent Developments

  • In June 2018, LG Electronics introduced the new Transparent Color LED film display at InfoComm 2018. The new Transparent Color LED film display is flexible and can be attached on any surface such as windows and glass, making it possible to turn them into a customized digital display.
  • In February 2018, Universal Display Corporation partnered with Kunshan Govisionox Optoelectronics Co., Ltd. (China) for OLED evaluation. Under this agreement, UDC would supply Govisionox with its proprietary UniversalPHOLED phosphorescent OLED materials for display applications. This partnership helps Govisionox to enhance its product portfolio of innovative and leading display solutions for end-customers.
  • In February 2017, Panasonic launched a high-image-contrast transparent screen that enables the use of glass in shop windows, as digital signage. This product includes XC-CSG01G, a unique glass comprising a high contrast light control film placed in between 2 sheets of glass, which when voltage is applied changes from the screen mode to the transparent mode, as well as XC-CSC01G-A1, the control box.

Critical questions the report answers:

  • What is the analysis for each submarket with respect to individual growth trends, prospects, and contributions to the overall transparent display market?
  • What are the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)?
  • What are the prime strategies followed by the market leaders/ key players in the market?
  • What are the global trends in demand for this market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Major Secondary Sources
                    2.1.1.2 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Interviews With Experts
                    2.1.2.2 Key Data From Primary Sources
                    2.1.2.3 Breakdown of Primaries
                    2.1.2.4 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing Market Size By Bottom-Up Analysis (Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing Market Size By Top-Down Analysis (Supply Side)
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 33)
    4.1 Transparent Display Market (2018–2023)
    4.2 Market, By Product
    4.3 Market, By Verticals and Countries
    4.4 Market Geographic Snapshot

5 Market Overview (Page No. - 36)
    5.1 Introduction
           5.1.1 Drivers
                    5.1.1.1 Growing Demand for LCD Based Transparent Displays for Various Verticals
                    5.1.1.2 Increasing Use of Transparent Displays for HMD and HUD Products
           5.1.2 Restraints
                    5.1.2.1 High Cost Associated With Transparent Display Products
           5.1.3 Opportunities
                    5.1.3.1 High Growth for OLED Based Transparent Display Devices
                    5.1.3.2 High Adoption of Transparent Display for Digital Signage Products
           5.1.4 Challenges
                    5.1.4.1 Fluctuation Average Selling Price of Display Panels

6 Transparent Display Market, By Display Size (Page No. - 39)
    6.1 Introduction
    6.2 Small and Medium-Sized
           6.2.1 Small and Medium-Sized Display to Account for Largest Share of market
    6.3 Large
           6.3.1 Demand for Large-Size Displays Expected to Increase Rapidly for Digital Signage and Smart Appliance During Forecast Period

7 Transparent Display Market, By Resolution (Page No. - 42)
    7.1 Introduction
    7.2 Ultra-High Definition (UHD)
           7.2.1 Ultra-High Definition Resolution Segment to Witness Highest CAGR for Market During Forecast Period
    7.3 Full HD
           7.3.1 Full-HD Resolution to Lead Market During Forecast Period
    7.4 HD
           7.4.1 HD Resolution to Lead Market
    7.5 Others

8 Transparent Display Market, By Technology (Page No. - 46)
    8.1 Introduction
    8.2 LCD
           8.2.1 LCD Display Technology to Account for Large Share of market
    8.3 OLED
           8.3.1 HMD to Account for Largest Share of OLED Transparent Display Market
    8.4 Others

9 Transparent Display Market, By Vertical (Page No. - 53)
    9.1 Introduction
    9.2 Consumer
           9.2.1 HMD to Account for Largest Share of Market for Consumer Segment
    9.3 Retail & Hospitality
           9.3.1 Smart Appliance to Witness Highest CAGR for Market in Retail & Hospitality Segment
    9.4 Sports and Entertainment
           9.4.1 HMD to Witness High Growth in Sports & Entertainment Segment During Forecast Period
    9.5 Healthcare
           9.5.1 HMD to Dominate Market in Healthcare Segment During Forecast Period
    9.6 Aerospace & Defense
           9.6.1 HUD and HMD Products to Drive Market Growth in Aerospace & Defense Segment
    9.7 Automotive & Transportation
           9.7.1 HUD to Lead Market in Automotive & Transportation Segment
    9.8 Industrial
           9.8.1 Increasing Adoption of HMDs to Drive Market Growth in Industrial Segment
    9.9 Others
           9.9.1 HMDs to Lead market in Other Verticals

10 Market, By Product (Page No. - 63)
     10.1 Introduction
     10.2 Head-Mounted Display (HMD)
             10.2.1 Industrial Segment to Capture Considerably Large Share of HMD Transparent Display Market
     10.3 Head-Up Display (HUD)
             10.3.1 Automotive & Transportation Segment to Dominate HUD Transparent Display Market During Forecast Period
     10.4 Digital Signage
             10.4.1 LCD Display Technology to Account for Largest Share of Digital Signage Transparent Display Market
     10.5 Smart Appliance
             10.5.1 LCD Display Technology Expected to Continue Its Dominance in Smart Appliance Transparent Display Market During Forecast Period

11 Geographic Analysis (Page No. - 76)
     11.1 Introduction
     11.2 North America
             11.2.1 US
                        11.2.1.1 Market for HMD to Witness High Growth in the Us
             11.2.2 Canada and Mexico
                        11.2.2.1 Consumer, Automotive, Retail, Healthcare, and Industrial Sectors Expected to Be Major End Users of Transparent Display Devices in Canada and Mexico
     11.3 Europe
             11.3.1 Germany
                        11.3.1.1 Germany to Lead Market in Europe During Forecast Period
             11.3.2 UK
                        11.3.2.1 UK to Witness Increasing Demand for Market During Forecast Period
             11.3.3 France
                        11.3.3.1 Increasing Use of HMD Devices in France is Expected to Create Significant Demand for Transparent Displays in the Near Future
             11.3.4 Rest of Europe
                        11.3.4.1 Aerospace & Defense is the Major Segment in the Market in Rest of Europe
     11.4 Asia Pacific
             11.4.1 China
                        11.4.1.1 China to Witness Rapid Growth in Global Market
             11.4.2 Japan
                        11.4.2.1 Japan Accounts for Highest Demand for HMD and HUDs in Global Market
             11.4.3 India
                        11.4.3.1 India Expected to Lead Market During Forecast Period
             11.4.4 South Korea
                        11.4.4.1 South Korea to Account for Major Demand for OLED Display Panels During Forecast Period
             11.4.5 Rest of APAC
                        11.4.5.1 HMD and HUD Products Expected to Boost Market in Rest of APAC
     11.5 Rest of the World
             11.5.1 South & Central America
                        11.5.1.1 Transparent Display Demand in South & Central America to Emerge for Consumer Products
             11.5.2 Middle East & Africa
                        11.5.2.1 Countries Such as Saudi Arabia, the UAE, and Israel are Major Contributor for Market in Middle East

12 Competitive Landscape (Page No. - 91)
     12.1 Introduction
     12.2 Market Player Ranking Analysis
     12.3 Competitive Leadership Mapping
             12.3.1 Visionary Leaders
             12.3.2 Dynamic Differentiators
             12.3.3 Innovators
             12.3.4 Emerging Companies
     12.4 Strength of Product Portfolio (25 Companies)
     12.5 Business Strategy Excellence (25 Companies)
     12.6 Competitive Scenario
     12.7 Competitive Situations & Trends
             12.7.1 Product Launches/Developments
             12.7.2 Collaborations/Agreements/Partnerships

13 Company Profiles (Page No. - 100)
     13.1 Key Players
(Business Overview, Products & Key Insights, Recent Developments, SWOT Analysis, MnM View)*
             13.1.1 Planar Systems
             13.1.2 Pro Display
             13.1.3 Crystal Display System
             13.1.4 LG Electronics
             13.1.5 Panasonic
             13.1.6 Benq Display
             13.1.7 Clearled
             13.1.8 Kent Optronics, Inc.
             13.1.9 NEC Display Solutions
             13.1.10 Universal Display Corporation
     13.2 Other Key Companies
             13.2.1 Evoluce
             13.2.2 Globus Infocom
             13.2.3 Hangzhou Hikvision Digital Technology
             13.2.4 Japan Display
             13.2.5 Optinvent
             13.2.6 Pilot Screentime
             13.2.7 Shenzhen Nexnovo Technology
             13.2.8 Shenzhen Hoxled Optoelectronic Technology
             13.2.9 Samsung Display
             13.2.10 Shenzhen Auroled Technology

*Details on Business Overview, Products &, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 125)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Available Customization
     14.4 Related Reports
     14.5 Author Details


List of Tables (40 Tables)

Table 1 Transparent Display Market, By Display Size, 2015–2023 (USD Million)
Table 2 Market, By Resolution, 2015–2023 (USD Million)
Table 3 Market, By Technology, 2015–2023 (USD Million)
Table 4 Market for LCD, By Product, 2015–2023 (USD Million)
Table 5 Market for OLED, By Product, 2015–2023 (USD Million)
Table 6 Market for Other, By Product, 2015–2023 (USD Million)
Table 7 Market, By Application, 2015–2023 (USD Million)
Table 8 Market for Consumer, By Product, 2015–2023 (USD Million)
Table 9 Market for Retail & Hospitality, By Product, 2015–2023 (USD Million)
Table 10 Market for Sports and Entertainment, By Product, 2015–2023 (USD Million)
Table 11 Market for Healthcare, By Product, 2015–2023 (USD Million)
Table 12 Market for Aerospace & Defense, By Product, 2015–2023 (USD Million)
Table 13 Market for Automotive & Transportation, By Product, 2015–2023 (USD Million)
Table 14 Market for Industrial, By Product, 2015–2023 (USD Million)
Table 15 Market for Others, By Product, 2015–2023 (USD Million)
Table 16 Market, By Product, 2015–2023 (USD Million)
Table 17 Market, By Product, 2015–2023 (Thousand Units)
Table 18 Market for HMD, By Technology, 2015–2023 (USD Million)
Table 19 Market for HMD, By Vertical, 2015–2023 (USD Million)
Table 20 Market for HMD, By Region, 2015–2023 (USD Million)
Table 21 Market for Head–Up Display, By Technology, 2015–2023 (USD Million)
Table 22 Market for Head–Up Display, By Vertical, 2015–2023 (USD Million)
Table 23 Market for HUD, By Region, 2015–2023 (USD Million)
Table 24 Market for Digital Signage, By Technology, 2015–2023 (USD Million)
Table 25 Market for Digital Signage, By Vertical, 2015–2023 (USD Million)
Table 26 Market for Digital Signage, By Region, 2015–2023 (USD Million)
Table 27 Market for Smart Appliance, By Technology, 2017–2023 (USD Million)
Table 28 Market for Smart Appliance, By Vertical, 2017–2023 (USD Million)
Table 29 Market for Smart Appliance, By Region, 2017–2023 (USD Million)
Table 30 Market, By Region, 2015–2023 (USD Million)
Table 31 Market in North America, By Country, 2015–2023 (USD Million)
Table 32 Market for North America, By Product, 2015–2023 (USD Million)
Table 33 Market in Europe, By Country, 2015–2023 (USD Million)
Table 34 Market for Europe, By Product, 2015–2023 (USD Million)
Table 35 Market in APAC, By Country, 2015–2023 (USD Million)
Table 36 Market for APAC, By Product, 2015–2023 (USD Million)
Table 37 Market in RoW, By Region, 2015–2023 (USD Million)
Table 38 Market for RoW, By Product, 2015–2023 (USD Million)
Table 39 Product Launches/Demonstration (2015–2018)
Table 40 Collaborations/Agreements/Partnerships (2016–2018)


List of Figures (49 Figures)

Figure 1 Market Segmentation
Figure 2 Market: Process Flow of Market Size Estimation
Figure 3 Market: Research Design
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Assumptions for Research Study
Figure 8 Small and Medium Size Display to Lead the Market During Forecast Period
Figure 9 Full HD Resolution to Dominate the Market During Forecast Period
Figure 10 LCD to Dominate market During Forecast Period
Figure 11 HUD Product to Dominate Market During Forecast Period
Figure 12 Automotive & Transportation to Account for Largest Size of market
Figure 13 Market to Grow at Highest CAGR in North America During Forecast Period
Figure 14 Attractive Opportunities for Market Between 2018 and 2023
Figure 15 Market for Smart Appliance to Grow at Highest CAGR During Forecast Period
Figure 16 Automotive & Transportation and Japan Held Major Shares of Market in 2017
Figure 17 Market to Grow at Highest CAGR in China During Forecast Period
Figure 18 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Market for Small and Medium Size Display to Grow at Higher CAGR During Forecast Period
Figure 20 Ultra HD Resolution Expected to Grow at Highest CAGR for Market During Forecast Period
Figure 21 Market for OLED to Grow at Higher CAGR During Forecast Period
Figure 22 HUD Product to Account for Major Share of market for LCD Technology During Forecast Period
Figure 23 HMD Product Hold the Largest Size of market for the OLED Technology During the Forecast Period
Figure 24 Market for Consumer to Grow at Higher CAGR During Forecast Period
Figure 25 HMD to Dominate market for Consumer During Forecast Period
Figure 26 Digital Signage to Hold Largest Share for market for Retail & Hospitality During Forecast Period
Figure 27 Digital Signage to Dominate market for Sports & Entertainment During Forecast Period
Figure 28 HUD Expected to Lead the Market During the Forecast Period
Figure 29 LCD Technology to Dominate HMD Transparent Display Market During the Forecast Period
Figure 30 Industrial Segment to Dominate HMD Market During the Forecast Period
Figure 31 OLED Technology Expected to Grow at the Highest CAGR for HUD Market During the Forecast Period
Figure 32 Retail & Hospitality Segment Hold Largest Share for Digital Signage Market During the Forecast Period
Figure 33 Consumer Segment Expected to Dominate Smart Appliance Market During the Forecast Period
Figure 34 Market in South Korea to Grow at Highest CAGR During Forecast Period
Figure 35 North America to Grow at the Highest CAGR for market During Forecast Period
Figure 36 North America: Market Snapshot
Figure 37 Market in US to Grow at Highest CAGR During Forecast Period
Figure 38 Europe: Market Snapshot
Figure 39 Germany to Lead market in Europe During Forecast Period
Figure 40 APAC: Market Snapshot
Figure 41 Market in South Korea to Grow at Highest CAGR During Forecast Period
Figure 42 Middle East & Africa to Dominate market in RoW During Forecast Period
Figure 43 Companies Adopted Product Launches/Developments as Key Growth Strategies During 2015–2018
Figure 44 Planar Systems (US) Lead the market in 2017
Figure 45 Market (Global) Competitive Leadership Mapping, 2017
Figure 46 Evaluation Framework: Transparent Display Market
Figure 47 LG Electronics: Company Snapshot
Figure 48 Panasonic: Company Snapshot
Figure 49 Universal Display Corporation: Company Snapshot

The study involved 4 major activities in estimating the current size of the transparent display market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, market breakdown and data triangulation methods were used to estimate the market size of segments and subsegments.

Secondary Research

The research methodology used to estimate and forecast the transparent display market begins with capturing data on revenues of key vendors in the market through secondary research. This study incorporates the use of extensive secondary sources, directories, and databases such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource to identify and collect information useful for the technical, market-oriented, and commercial study of market. Vendor offerings have also been considered to determine the market segmentation. This entire research methodology includes the study of annual and financial reports of top players, presentations, press releases, journals, paid databases, trade directories, regulatory bodies, and safety standard organizations.

Primary Research

The transparent display market comprises several stakeholders, such as suppliers, standard components, original equipment manufacturers (OEMs), software providers, solutions providers, and system integrators in the supply chain. The supply side is characterized by advancements in types of products and technology used in transparent display and their diverse applications. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of primary respondents.

Transparent Display Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches have been used to estimate and validate the total size of the transparent display market. These methods have also been used extensively to estimate the size of various market subsegments. The research methodology used to estimate the market size includes the following:

  • Key players in major verticals and markets were identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size—using the estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakdown procedures were employed, wherever applicable. The data have been triangulated by studying various factors and trends from both the demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.

Research Objective

  • To define, describe, and forecast the overall market, in terms of value, segmented based on display size, resolution, technology, product, vertical, and geography
  • To define, describe, and forecast the overall market, in terms of volume, segmented based on product
  • To forecast the market size for various segments with regard to 4 regions—North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contribution to the overall market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments
  • To strategically profile key players, comprehensively analyze their market rankings and core competencies, and detail the competitive landscape for market leaders
  • To analyze competitive developments such as product launches and development; partnership, agreement, and contact; and R&D in the overall market

Available Customizations:

Along with the market data, MarketsandMarkets offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

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Report Code
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Published ON
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