Head-Up Display Market

Head-Up Display Market by Component (Video Generator, Projector/Projection Unit, Display Unit, Software), Type (Conventional HUD, AR-Based HUD), Application (Aviation, Automotive), and Geography - Global Forecast to 2023

Report Code: SE 2330 Apr, 2018, by marketsandmarkets.com

[142 Pages Report] The head-up display market was valued at USD 1.02 billion in 2017 and is expected to reach USD 4.71 billion by 2023, at a CAGR of 29.91% during the forecast period. HUDs are used in commercial aircraft and automobiles including premium/luxury cars and sports cars. An HUD renders safety, comfort, and proper guideline about vehicles and all relevant information directly in driver’s line of sight. The base year considered for the study is 2017, and the forecast period is 2018–2023.

Market Dynamics
Drivers

  • Increase in awareness about passenger and vehicle safety
  • Convenience offered by combination of satellite navigation technology and HUD system
  • Increasing demand for connected vehicles
  • Increasing demand for technologically advanced HUDs
  • Augmented reality expected to drive HUD market

Restraints

  • Large space requirement in automotive cockpit
  • High requirement of luminance, power, and brightness
  • Fatal errors in HUD display technology

Opportunities

  • Increasing demand for semi-autonomous and electric vehicles
  • Screen-less display is an emerging technology in HUD market
  • Enhanced driving experience using AR-based HUDs

Challenges

  • High cost of advanced head-up display systems
  • Laser-based volumetric display as an alternative to HUD

The main objectives of this study are as follows:

  • To define, describe, segment, and forecast the global head-up display market, in terms of value, based on component, type, application, and geography
  • To forecast the global HUD market, in terms of volume, segmented on the basis of application
  • To provide a detailed value chain analysis along with the technology and market roadmap for the head-up display market
  • To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, challenges)

The research methodology used to estimate and forecast the head-up display market begins with obtaining data on key vendor revenues and sales volume. A few organizations associated with the market include IEEE Standards Association and Society for Information Display. The vendor offerings have been taken into consideration to determine the market segmentation. The top-down procedure has been employed to arrive at the overall size of the market, which includes type-wise revenue generated by the companies through the sale of head-up display systems worldwide. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with key experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Head-Up Display Market

To know about the assumptions considered for the study, download the pdf brochure

Note: The 3 tiers of the companies are defined based on their total revenue as of 2017; tier 1 = >USD 10 billion, tier 2 = USD 1–10 billion, and tier 3 =

“To know about the assumptions considered for this research report, please download the brochure provided in the PDF format.”

The head-up display ecosystem comprises many entities, from component manufacturers to technology providers, which include Nippon Seiki (Japan), Continental (Germany), DENSO (Japan), BAE Systems (UK), Visteon (US), Pioneer Corporation (Japan), MicroVision (US), Thales (France), Garmin (Switzerland), and Panasonic (Japan).

Major Market Developments

  • In November 2017, Continental (Germany) signed a contract with automotive manufacturer Lincoln Motor Company, a division of Ford Motor Company (US), to install HUD with digital micro mirror device (DMD) technology to show all relevant information in the driver’s field of vision, reducing driver distraction, and therefore making a significant contribution to enhanced comfort and safety.
  • In October 2017, DENSO (Japan) has developed a thin-film transistor (TFT), liquid-crystal HUD to project critical driving information on the windshield for drivers.
  • In January 2017, BAE Systems (UK) signed a contract with Lockheed Martin to modernize the F- 22 Raptor’s head-up display (HUD) for the US Air Force, replacing it with a completely digital version.

Target Audience:

  • Original device manufacturers (ODMs)
  • System integrators
  • Head-up display original equipment manufacturers (OEMs)
  • Raw material suppliers
  • Assembly and packaging vendors
  • Technical universities
  • Government research agencies and private research organizations
  • Research institutes and organizations
  • Market research and consulting firms

Scope of the Report:
In this research report, the head-up display market has been segmented on the basis of component, type, application, and geography.

Head-Up Display Market, by Component

  • Video Generators
  • Projectors/Projection Units
  • Display Units
  • Software
  • Others (relay optics, magnifier glass, and control panel)

Head-Up Display Market, by Type

  • Conventional HUD
  • AR-Based HUD

Head-Up Display Market, by Application

  • Aviation
  • Automotive

Head-Up Display Market, by Geography

  • North America
  • Europe
  • APAC
  • RoW

Critical questions which the report answers

  • How augmented reality will impact the overall market in the coming years?
  • Which are the key players in the market and how intense is the competition?

Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to 5)

The head-up display market is expected to reach USD 4.71 billion by 2023 from USD 1.27 billion in 2018, at a CAGR of 29.91% during the forecast period. The factors such as increase in awareness about passenger and vehicle safety; convenience offered by combination of satellite navigation technology and HUD system; increase in demand for connected vehicles and technologically advanced HUDs drive the demand for head-up displays.

The report covers the analysis and forecast of the head-up display market based on component, type, application, and geography. The study identifies and analyzes the market dynamics such as drivers, restraints, opportunities, and challenges for the head-up display market. It also profiles the key players operating in the head-up display market.


The head-up display market based on type is segmented into conventional HUD and AR-based HUD. The conventional HUD segment held the largest share of the head-up display market in 2017. Conventional HUDs are widely used in commercial and defense airplanes and automotive applications. Conventional HUDs in airplanes display information regarding position, radar information, flight path, acceleration, and real-time position, which helps pilots to react instantly. This innovation has slowly made its way into the automotive industry and is currently being considered among the prominent driver assistance systems. Increasing adoption of the technology by OEMs, reducing installation prices of HUD systems, and increasing importance given to vehicle and passenger safety systems are the factors responsible for the growth of this market.

Head-Up Display Market

Source: MarketsandMarkets Analysis

North America held the largest share of the head-up display market in 2017, in terms of revenue. Drivers responsible for the growth of the HUD market in North America are increase in awareness about active safety systems in automobile and aircraft manufacturing business, large customer base, and high disposable income of people propel the demand for premium and luxury cars equipped with HUDs, which act as value added features for these cars. Europe may surpass the head-up display market in 2023.

Applications of HUD in aviation and automotive drive the industry forward

Aviation

In the aviation sector, HUD technology is used as a primary information displayer to the pilot, and it is a major value-added technology in the aviation sector. HUD has been available in all large aircraft, including military/defense aviation and civil aviation, for several years. Nowadays, most commercial aircraft use HUD technology. It enables the pilot to receive critical information without having to look away from the windscreen. Civil aviation is a combination of the private and commercial aviation sector. In traditional civil aviation vertical, the HUD system shows only the data available on primary flight display (PFD). Advanced HUDs, however, offer a wide range of information including flight-path display, air speed notification, runway representations, landing guide lines, runway information, warning message, and others, thus enhances aircraft safety and aids the pilot. In the military and defense sector, HUD systems are used in aircraft and helicopters to help in search and rescue operations, aids navigation, find enemies in the battle field, and provide other flight information to the pilot.

Automotive

HUDs are used in passenger cars and commercial vehicles. The adoption of advanced technologies continues to be high for passenger cars due to the higher production and sales of passenger cars worldwide than that of commercial vehicles. In passenger cars, HUD system projects light onto the interior of the car’s windshield, which reflects toward the driver, enabling the driver to see the critical vehicle and environment information on the windshield. Though the adoption of advanced technologies is slow in commercial vehicles due to the impact of technology on the overall cost of the vehicle, however, increasing mandates and regulations are driving the adoption of advanced safety features in commercial vehicles. This may boost the growth of HUDs.

Critical questions would be:

  • Where will all these developments take the industry in the mid- to long-term?
  • What are the upcoming developments in HUDs for the industry applications?

Large space requirement in automotive cockpit and high requirement of luminance, power, and brightness are the factors restraining the growth of the head-up display market. Some of the major players operating in the head-up display market are Nippon Seiki (Japan), Continental (Germany), DENSO (Japan), BAE Systems (UK), Visteon (US), Pioneer Corporation (Japan), MicroVision (US), Thales (France), Garmin (Switzerland), and Panasonic (Japan). These players adopted various strategies such as product launches and developments, contracts, acquisitions, partnerships, and business expansions to cater to the needs of the market.

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of Study
    1.2 Definition
    1.3 Scope of the Study
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered for Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 List of Major Secondary Sources
                    2.1.1.2 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Interviews With Experts
                    2.1.2.2 Key Data From Primary Sources
                    2.1.2.3 Key Industry Insights
                    2.1.2.4 Breakdown of Primaries
           2.1.3 Secondary & Primary Research
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing the Market Size By Bottom-Up Analysis (Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
    2.3 Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 32)
    4.1 Major Opportunities in HUD Market
    4.2 HUD Market, By Type
    4.3 HUD Market in APAC
    4.4 HUD Market, By Application
    4.5 HUD Market, By Region

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increase in Awareness About Passenger and Vehicle Safety
                    5.2.1.2 Convenience Offered By Combination of Satellite Navigation Technology and HUD System
                    5.2.1.3 Increasing Demand for Connected Vehicles
                    5.2.1.4 Increasing Demand for Technologically Advanced HUDs
                    5.2.1.5 Augmented Reality Expected to Drive HUD Market
           5.2.2 Restraints
                    5.2.2.1 Large Space Requirement in Automotive Cockpit
                    5.2.2.2 High Requirement of Luminance, Power, and Brightness
                    5.2.2.3 Fatal Errors in HUD Display Technology
           5.2.3 Opportunities
                    5.2.3.1 Increasing Demand for Semi-Autonomous and Electric Vehicles
                    5.2.3.2 Screen-Less Display is an Emerging Technology in HUD Market
                    5.2.3.3 Enhanced Driving Experience Using AR-Based HUDs
           5.2.4 Challenges
                    5.2.4.1 High Cost of Advanced Head-Up Display Systems
                    5.2.4.2 Laser-Based Volumetric Display as an Alternative to HUD

6 Industry Trends (Page No. - 42)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Regulatory Standards

7 HUD Market, By Component (Page No. - 45)
    7.1 Introduction
    7.2 Video Generator
    7.3 Projector/Projection Unit
           7.3.1 Liquid Crystal on Silicon (LCOS) Projector
           7.3.2 Digital Light Processing (DLP) Projector
           7.3.3 Laser Beam Steering (LBS) Projector
    7.4 Display Unit
           7.4.1 Digital Micro Mirror Device (DMD) Display
           7.4.2 Liquid Crystal Display (LCD) Technology
           7.4.3 Liquid Crystal Silicon Technology
                    7.4.3.1 Nematics LCOS Display
                    7.4.3.2 Ferroelectric LCOS Display
    7.5 Software
    7.6 Others

8 HUD Market, By Technology (Page No. - 54)
    8.1 Introduction
    8.2 Cathode Ray Tube
    8.3 Light-Emitting Diode
    8.4 Optical Waveguide
    8.5 Microelectromechanical System

9 HUD Market, By Type (Page No. - 57)
    9.1 Introduction
    9.2 Conventional HUD
           9.2.1 Windshield-Based Head-Up Display
           9.2.2 Combiner-Based Head-Up Display
    9.3 AR-Based HUD

10 HUD Market, By Application (Page No. - 65)
     10.1 Introduction
     10.2 Aviation
             10.2.1 Civil Aviation
                        10.2.1.1 Civil Aircraft
                        10.2.1.2 Civil Helicopter
             10.2.2 Military Aviation
                        10.2.2.1 Aircraft
                        10.2.2.2 Helicopter
     10.3 Automotive
             10.3.1 Passenger Car
             10.3.2 Commercial Vehicle

11 Geographic Analysis (Page No. - 76)
     11.1 Introduction
     11.2 North America
             11.2.1 US
             11.2.2 Canada
             11.2.3 Mexico
     11.3 Europe
             11.3.1 Germany
             11.3.2 UK
             11.3.3 France
             11.3.4 Rest of Europe
     11.4 APAC
             11.4.1 China
             11.4.2 Japan
             11.4.3 South Korea
             11.4.4 Australia
             11.4.5 Rest of APAC
     11.5 RoW

12 Competitive Landscape (Page No. - 101)
     12.1 Introduction
     12.2 Ranking Analysis of HUD Market
     12.3 Competitive Scenario
             12.3.1 Product Launches & Developments
             12.3.2 Partnerships, Agreements, Joint Ventures, Contracts, & Collaborations
             12.3.3 Mergers & Acquisitions

13 Company Profile (Page No. - 106)
     13.1 Introduction
     13.2 Key Players
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
             13.2.1 Nippon Seiki
             13.2.2 Continental
             13.2.3 Visteon
             13.2.4 Denso
             13.2.5 BAE Systems
             13.2.6 Pioneer Corporation
             13.2.7 Microvision
             13.2.8 Thales Group
             13.2.9 Garmin
             13.2.10 Panasonic
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
     13.3 Other Players
             13.3.1 Honeywell Aerospace
             13.3.2 Robert Bosch
             13.3.3 Elbit Systems
             13.3.4 Saab AB
             13.3.5 Esterline Technologies
     13.4 Key Innovators
             13.4.1 Navdy
             13.4.2 Hudway
             13.4.3 Nuviz
             13.4.4 Exploride
             13.4.5 Heads Up Display

14 Appendix (Page No. - 136)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customizations
     14.5 Related Reports
     14.6 Author Details


List of Tables (61 Tables)

Table 1 Head-Up Display Market, By Component, 2015–2023 (USD Million)
Table 2 HUD Market for Video Generators, By Type, 2015–2023 (USD Million)
Table 3 HUD Market for Projectors/Projection Units, By Type, 2015–2023 (USD Million)
Table 4 HUD Market for Display Units, By Type, 2015–2023 (USD Million)
Table 5 HUD Market for Software, By Type, 2015–2023 (USD Million)
Table 6 HUD Market for Other Components, By Type, 2015–2023 (USD Million)
Table 7 HUD Market, By Type, 2015–2023 (USD Million)
Table 8 Head-Up Display Market for Conventional HUDs, By Sub-Type, 2015–2023 (USD Million)
Table 9 Head-Up Display Market for Conventional HUDs, By Application, 2015–2023 (USD Million)
Table 10 Head-Up Display Market for Conventional HUDs, By Region, 2015–2023 (USD Million)
Table 11 Head-Up Display Market for AR-Based HUDs, By Application, 2018–2023 (USD Million)
Table 12 Head-Up Display Market for AR-Based HUDs, By Region, 2018–2023 (USD Million)
Table 13 HUD Market, By Application, 2015–2023 (USD Million)
Table 14 HUD Market, By Application, 2015–2023 (Thousand Units)
Table 15 HUD Market for Aviation, By Sub-Application, 2015–2023 (USD Million)
Table 16 HUD Market for Aviation, By Type, 2015–2023 (USD Million)
Table 17 HUD Market for Aviation, By Region, 2015–2023 (USD Million)
Table 18 HUD Market in Aviation for Conventional HUDs, By Region, 2015–2023 (USD Million)
Table 19 HUD Market in Aviation for AR-Based HUDs, By Region, 2020–2023 (USD Million)
Table 20 HUD Market for Automotive, By Sub-Application, 2015–2023 (USD Million)
Table 21 HUD Market for Automotive, By Type, 2015–2023 (USD Million)
Table 22 HUD Market for Automotive, By Region, 2015–2023 (USD Million)
Table 23 HUD Market in Automotive for Conventional HUDs, By Region, 2015–2023 (USD Million)
Table 24 HUD Market in Automotive for AR-Based HUDs, By Region, 2018–2023 (USD Million)
Table 25 HUD Market, By Region, 2015–2023 (USD Million)
Table 26 HUD Market in North America, By Country, 2015–2023 (USD Million)
Table 27 HUD Market in North America, By Type, 2015–2023 (USD Million)
Table 28 HUD Market in North America, By Application, 2015–2023 (USD Million)
Table 29 HUD Market in North America for Aviation Applications, By Type, 2015–2023 (USD Million)
Table 30 HUD Market in North America for Automotive Applications, By Type, 2015–2023 (USD Million)
Table 31 HUD Market in the Us, By Application, 2015–2023 (USD Million)
Table 32 HUD Market in Canada, By Application, 2015–2023 (USD Million)
Table 33 HUD Market in Mexico, By Application, 2015–2023 (USD Million)
Table 34 HUD Market in Europe, By Country, 2015–2023 (USD Million)
Table 35 HUD Market in Europe, By Type, 2015–2023 (USD Million)
Table 36 HUD Market in Europe, By Application, 2015–2023 (USD Million)
Table 37 HUD Market in Europe for Aviation Applications, By Type, 2015–2023 (USD Million)
Table 38 HUD Market in Europe for Automotive Applications, By Type, 2015–2023 (USD Million)
Table 39 HUD Market in Germany, By Application, 2015–2023 (USD Million)
Table 40 HUD Market in the Uk, By Application, 2015–2023 (USD Million)
Table 41 HUD Market in France, By Application, 2015–2023 (USD Million)
Table 42 HUD Market in Rest of Europe, By Application, 2015–2023 (USD Million)
Table 43 HUD Market in APAC, By Country, 2015–2023 (USD Million)
Table 44 HUD Market in APAC, By Type, 2015–2023 (USD Million)
Table 45 HUD Market in APAC, By Application, 2015–2023 (USD Million)
Table 46 HUD Market in APAC for Aviation Applications, By Type, 2015–2023 (USD Million)
Table 47 HUD Market in APAC for Automotive Applications, By Type, 2015–2023 (USD Million)
Table 48 HUD Market in China, By Application, 2015–2023 (USD Million)
Table 49 HUD Market in Japan, By Application, 2015–2023 (USD Million)
Table 50 HUD Market in South Korea, By Application, 2015–2023 (USD Million)
Table 51 HUD Market in Australia, By Application, 2015–2023 (USD Million)
Table 52 HUD Market in Rest of APAC, By Application, 2015–2023 (USD Million)
Table 53 HUD Market in RoW, By Country, 2015–2023 (USD Million)
Table 54 HUD Market in RoW, By Type, 2015–2023 (USD Million)
Table 55 HUD Market in RoW, By Application, 2015–2023 (USD Million)
Table 56 HUD Market in RoW for Aviation Applications, By Type, 2015–2023 (USD Million)
Table 57 HUD Market in RoW for Automotive Applications, By Type, 2015–2023 (USD Million)
Table 58 HUD Market in the Middle East, By Application, 2015–2023 (USD Million)
Table 59 HUD Market in Africa, By Application, 2015–2023 (USD Million)
Table 60 HUD Market in South America, By Application, 2015–2023 (USD Million)
Table 61 Market Ranking for Head-Up Display Market, 2017


List of Figures (51 Figures)

Figure 1 Research Design
Figure 2 Bottom-Up Approach
Figure 3 Top-Down Approach
Figure 4 Head-Up Display Market, 2015–2023
Figure 5 HUD Market for Display Units Expected to Grow at Highest CAGR During Forecast Period
Figure 6 Conventional HUD Expected to Hold Larger Size of Head-Up Display Market in 2018
Figure 7 Automotive Application Expected to Dominate HUD Market in 2018
Figure 8 North America Held Largest Share of HUD Market in 2017
Figure 9 Lucrative Growth Prospects for HUD Market
Figure 10 HUD Market for AR-Based HUDs Expected to Grow at Highest CAGR During Forecast Period
Figure 11 Automotive Application Held Largest Share of HUD Market in APAC in 2017
Figure 12 HUD Market for Automotive Application Expected to Grow at Highest CAGR During Forecast Period
Figure 13 US Held Largest Share of HUD Market in 2017
Figure 14 Increase in Awareness About Passenger and Vehicle Safety Spur Demand for HUDs and Drive Growth of Market
Figure 15 Road Traffic Death Rates, Per 100,000 Population in 2013
Figure 16 Connected Vehicle Installations Worldwide, 2013–2018
Figure 17 Assembly and Manufacturing, and Software Development Add Major Value to Head-Up Displays
Figure 18 Head-Up Display Market, By Component
Figure 19 Projectors/Projection Units Expected to Hold Largest Size of HUD Market in 2018
Figure 20 Types of Projector Technologies
Figure 21 Types of Display Technologies
Figure 22 Head-Up Display Market, By Technology
Figure 23 Head-Up Display Market, By Type
Figure 24 Conventional HUD Expected to Hold Largest Size of HUD Market in 2018
Figure 25 Automotive Application Expected to Dominate HUD Market During Forecast Period
Figure 26 North America Expected to Hold Largest Size of AR-Based HUD Market in 2018
Figure 27 Head-Up Display Market, By Application
Figure 28 Automotive Application Expected to Dominate the HUD Market in 2018
Figure 29 Civil Aviation Expected to Dominate HUD Market During Forecast Period
Figure 30 Passenger Cars Expected to Hold Larger Size of HUD Market for Automotive Applications in 2018
Figure 31 Head-Up Display Market, By Region
Figure 32 Geographic Snapshot: HUD Market
Figure 33 HUD Market in North America
Figure 34 North America: Snapshot of HUD Market
Figure 35 HUD Market in Europe
Figure 36 Europe: Snapshot of HUD Market
Figure 37 HUD Market in APAC
Figure 38 APAC: Snapshot of HUD Market
Figure 39 HUD Market in RoW
Figure 40 Companies Adopted Contracts, Agreements, and Partnerships as Key Growth Strategies
Figure 41 Market Evaluation Framework: Contracts, Agreements, and Partnerships Fueled Growth and Innovation Between 2015 and 2017
Figure 42 Nippon Seiki: Company Snapshot
Figure 43 Continental: Company Snapshot
Figure 44 Visteon: Company Snapshot
Figure 45 Denso: Company Snapshot
Figure 46 BAE Systems: Company Snapshot
Figure 47 Pioneer Corporation: Company Snapshot
Figure 48 Microvision: Company Snapshot
Figure 49 Thales Group: Company Snapshot
Figure 50 Garmin: Company Snapshot
Figure 51 Panasonic: Company Snapshot


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