Video Encoder Market by Number of Channel (Single, Multichannel), Mounting Type (Stand-alone, Rack-mounted), Application (Broadcast, Surveillance (Retail, Transportation, Commercial, Residential, Institutional)), and Geography - Global Forecast to 2023

The video encoder market was valued at USD 1.62 Billion in 2016 and is expected to reach USD 2.19 Billion by 2023, at a CAGR of 4.26% during the forecast period. The considerable growth of mobile video streaming and the optimization of network bandwidth are creating immense opportunities for the video encoder market. Other major factors driving the growth of the video encoder market include ease of connecting analog cameras to a network, the use of cloud services to store a large amount of data, and the adoption of high-efficiency video coding (HEVC) standard for video encoding. The base year considered for the study is 2016 and the forecast period is between 2017 and 2023. The main objectives of this study are as follows:

The objectives of the study are as follows:

• To define and describe the video encoder market size, in terms of value and volume, based on channel, type, application, and geography
• To estimate and forecast the market size, in terms of value, of various segments with regard to four main regions North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
• To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
• To analyze the micromarkets with regard to industry trends, prospects, and contributions to the total market
• To analyze the opportunities in the market for stakeholders by identifying high-growth segments of the video encoder market and provide details for the competitive landscape for market leaders
• To profile the key players and comprehensively analyze their market position in terms of ranking and core competencies
• To study the complete value chain and allied industry segments and perform a value chain analysis of the video encoder landscape
• To analyze strategic developments such as joint ventures, mergers and acquisitions, product launches and developments, and research and development (R&D) in the video encoder market

This research study incorporates the usage of secondary sources, annual report, directories, and databases such as Hoovers, Bloomberg BusinessWeek, Factiva, and OneSource to identify and collect the useful information for the extensive technical, market-oriented, and commercial study of the video encoder market. To find the overall market size, top-down and bottom-up approaches have been used to estimate the sizes of other individual markets by using percentage splits from secondary sources such as Hoovers, Bloomberg BusinessWeek, Factiva, and OneSource as well as with the help of primary research. The entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews of industry leaders such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) pertaining to the market.

The figure below shows the breakdown of the primaries, on the basis of company type, designation, and region, conducted during the research study.

To know about the assumptions considered for the study, download the pdf brochure

Market Ecosystem:

The video encoder market comprises key manufacturers such as market are Harmonic (US), Telairity (US), Hikvision (China), Axis Communications (Sweden), Haivision Systems (US) & (Canada), Dahua Technology (China), ARRIS International (US), Bosch Security Systems (Germany), ATEME (France), Matrox Electronic Systems (Canada), The Vitec Group (UK), and Delta Digital Video (US); component suppliers such as Renhotec Group (China), Cisco (US); end users such as NOORSAT (Bahrain), Primecom Technologies (US), izzi telecom (Mexico) and BT Sport (London); and suppliers such as Teleste Corporation (Finland) and ACTi Corporation (Taiwan).

Target Audience:

• Video Encoder Manufacturers
• Video Encoder Panel Technicians and Technologists
• Research Organizations and Consulting Companies
• Associations, Forums, and Alliances Related to Video Encoder Investors

“Study answers several questions for the target audiences, primarily which market segments to focus in the next 2–5 years for prioritizing the efforts and investments.”

Scope of the Report:

In this report, the overall video encoder market has been segmented on the basis of type, channel, application, and geography.

By Channel:

• 1 Channel
• 2 Channels
• 4 Channels
• 8 Channels
• 16 Channels
• More than 16 Channels

By Type:

• Stand-alone
• Rack-mounted

By Application:

• Broadcast
• Surveillance
  • Retail
  • Transportation
  • Commercial
  • Residential
  • Institutional
  • Military and Defense

By Geography:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
• APAC
  • China
  • Japan
  • India
  • Australia & New Zealand
  • South Korea
  • Rest of APAC
• RoW
  • Middle East
  • Africa
  • South America

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to 10)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Study Objectives
    1.2 Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing the Market Share By Bottom-Up Analysis (Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing the Market Share By Top-Down Analysis (Supply Side)
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Growth Opportunities in the Video Encoder Market
    4.2 Video Encoder Market, By Application
    4.3 Video Encoder Market in APAC, By Country and By Channel
    4.4 CAGR of Leading Countries in the Video Encoder Market, 2016
    4.5 Video Encoder Market, By Type

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Ease of Connecting Analog Cameras Using Video Encoders to A Network
                    5.2.1.2 Use of Cloud Services to Store A Considerable Amount of Data
                    5.2.1.3 Adoption of Hevc Standard for Video Encoding
           5.2.2 Restraints
                    5.2.2.1 Rise in Ott Services May Hinder the Growth of Video Encoders
           5.2.3 Opportunities
                    5.2.3.1 Growth in the Number of Mobile-Streaming Videos Creates Immense Opportunities
                    5.2.3.2 Optimization of Network Bandwidth for Cable Operators
           5.2.4 Challenges
                    5.2.4.1 Capital Expenditures Due to the Transition of Technology
    5.3 Key Components of Video Encoder
           5.3.1 Introduction
           5.3.2 Analog Video Input
           5.3.3 Coaxial Cable
           5.3.4 Processor
           5.3.5 Memory
           5.3.6 Serial Port
           5.3.7 LAN
           5.3.8 Switch Network
    5.4 Value Chain Analysis, 2016

6 Video Encoder Market, By Number of Channel (Page No. - 44)
    6.1 Introduction
    6.2 1 Channel
    6.3 2 Channels
    6.4 4 Channels
    6.5 8 Channels
    6.6 16 Channels
    6.7 More Than 16 Channels

7 Video Encoder Market, By Type (Page No. - 64)
    7.1 Introduction
    7.2 Stand-Alone
    7.3 Rack-Mounted

8 Video Encoder Market, By Application (Page No. - 68)
    8.1 Introduction
    8.2 Broadcast
           8.2.1 Contribution Encoders
           8.2.2 Distribution Encoders
    8.3 Surveillance
           8.3.1 Retail
           8.3.2 Transportation
           8.3.3 Commercial
           8.3.4 Residential
           8.3.5 Institutional
           8.3.6 Military and Defense

9 Geographic Analysis (Page No. - 80)
    9.1 Introduction
    9.2 North America
           9.2.1 US
           9.2.2 Canada
           9.2.3 Mexico
    9.3 Europe
           9.3.1 UK
           9.3.2 Germany
           9.3.3 France
           9.3.4 Spain
           9.3.5 Italy
           9.3.6 Rest of Europe
    9.4 Asia Pacific
           9.4.1 China
           9.4.2 Japan
           9.4.3 India
           9.4.4 Australia & New Zealand
           9.4.5 South Korea
           9.4.6 Rest of APAC
    9.5 Rest of the World
           9.5.1 South America
           9.5.2 Middle East
           9.5.3 Africa

10 Competitive Landscape (Page No. - 99)
     10.1 Overview
     10.2 Ranking Analysis of Market Players,2016
     10.3 Competitive Situations and Trends
             10.3.1 Product Launches and Developments
             10.3.2 Partnerships, Agreements, Collaborations, and Contracts

11 Company Profiles (Page No. - 104)
     11.1 Introduction
     11.2 Key Players
(Business Overview, Products Offered, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, Key Relationships)*
             11.2.1 Harmonic
             11.2.2 Telairity
             11.2.3 Hikvision
             11.2.4 Axis Communications
             11.2.5 Haivision
             11.2.6 Dahua
             11.2.7 Arris
             11.2.8 Cisco
             11.2.9 Bosch Security Systems
             11.2.10 Ateme
             11.2.11 Matrox
             11.2.12 Vitec
             11.2.13 Delta Digital Video
*Details on Business Overview, Products Offered, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, Key Relationships Might Not Be Captured in Case of Unlisted Companies.
     11.3 Key Innovators
             11.3.1 Z3 Technology
             11.3.2 Vidicore
             11.3.3 Streamingcodec
             11.3.4 Beamr
             11.3.5 ACTI
     11.4 Other Players
             11.4.1 Pelco
             11.4.2 Ericsson
             11.4.3 Avigilon
             11.4.4 Honeywell Security Group
             11.4.5 Lilin
             11.4.6 Teleste
             11.4.7 Ittiam Systems

12 Appendix (Page No. - 148)
     12.1 Insights of Industry Experts
     12.2 Discussion Guide:
     12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.4 Introducing RT: Real-Time Market Intelligence
     12.5 Available Customization
     12.6 Related Reports
     12.7 Author Details

List of Tables (61 Tables)

Table 1 Video Encoder Market, By Number of Channel, 2014–2023 (USD Million)
Table 2 Video Encoder Market for 1-Channel, By Value and Volume, 2014–2023
Table 3 Market for 1-Channel, By Type, 2014–2023 (USD Million)
Table 4 Video Encoder Market for 1-Channel, By Application, 2014–2023 (USD Million)
Table 5 1-Channel Market for Surveillance Application, By Vertical, 2014–2023 (USD Million)
Table 6 Market for 1-Channel, By Region, 2014–2023 (USD Million)
Table 7 Market for 1-Channel Broadcast, By Region, 2014–2023 (USD Million)
Table 8 Market for 2-Channel, By Value and Volume, 2014–2023
Table 9 Video Encoder Market for 2-Channel, By Type, 2014–2023 (USD Million)
Table 10 Market for 2-Channel, By Application, 2014–2023 (USD Million)
Table 11 2-Channel Video Encoder Market for Surveillance Application, By Vertical, 2014–2023 (USD Million)
Table 12 Market for 2-Channel, By Region, 2014–2023 (USD Million)
Table 13 Market for 4-Channel, By Value and Volume, 2014–2023
Table 14 Market for 4-Channel, By Type, 2014–2023 (USD Million)
Table 15 Market for 4-Channel, By Application, 2014–2023 (USD Million)
Table 16 4-Channel Video Encoder Market for Surveillance Application, By Vertical, 2014–2023 (USD Million)
Table 17 Market for 4-Channel, By Region, 2014–2023 (USD Million)
Table 18 Market for 8-Channel, By Value and Volume, 2014–2023
Table 19 Market for 8-Channel, By Type, 2014–2023 (USD Million)
Table 20 Video Encoder Market for 8-Channel, By Application, 2014–2023 (USD Million)
Table 21 8-Channel Market for Surveillance Application, By Vertical, 2014–2023 (USD Million)
Table 22 Market for 8-Channel, By Region, 2014–2023 (USD Million)
Table 23 Market for 16-Channel, By Value and Volume, 2014–2023
Table 24 Market for 16-Channel, By Type, 2014–2023 (USD Million)
Table 25 Market for 16-Channel, By Application, 2014–2023 (USD Million)
Table 26 16-Channel Video Encoder Market for Surveillance Application, By Vertical, 2014–2023 (USD Million)
Table 27 Market for 16-Channel, By Region, 2014–2023 (USD Million)
Table 28 Market for More Than 16 Channels, By Value and Volume, 2014–2023
Table 29 Market for More Than 16 Channels, By Type, 2014–2023 (USD Million)
Table 30 Market for More Than 16 Channels, By Application, 2014–2023 (USD Million)
Table 31 More Than 16-Channel Market for Surveillance Application, By Vertical, 2014–2023 (USD Million)
Table 32 Video Encoder Market for More Than 16 Channels, By Region, 2014–2023 (USD Million)
Table 33 Market, By Type, 2014–2023 (USD Million)
Table 34 Market for Stand-Alone, By Number of Channels, 2014–2023 (USD Million)
Table 35 Market for Rack-Mounted, By Number of Channels, 2014–2023 (USD Million)
Table 36 Market, By Application, 2014–2023 (USD Million)
Table 37 Video Encoder Market for Broadcast, By Value and Volume, 2014–2023
Table 38 Market for Broadcast, By Region, 2014–2023 (USD Million)
Table 39 Market for Surveillance, By Value and Volume, 2014–2023
Table 40 Market for Surveillance Application, By Region, 2014–2023 (USD Million)
Table 41 Market for Surveillance, By Vertical, 2014–2023 (USD Million)
Table 42 Market for Retail, By Region, 2014–2023 (USD Million)
Table 43 Video Encoder Market for Transportation, By Region, 2014–2023 (USD Million)
Table 44 Market for Commercial Application, By Region, 2014–2023 (USD Million)
Table 45 Video Encoder Market for Residential, By Region, 2014–2023 (USD Million)
Table 46 Market for Institutional, By Region, 2014–2023 (USD Million)
Table 47 Market for Military & Defense, By Region, 2014–2023 (USD Million)
Table 48 Market, By Region, 2014–2023 (USD Million)
Table 49 Video Encoder Market in North America, By Number of Channels, 2014–2023 (USD Million)
Table 50 Market in North America, By Application, 2014–2023 (USD Million)
Table 51 Market in North America, By Country, 2014–2023 (USD Million)
Table 52 Market in Europe, By Number of Channels, 2014–2023 (USD Million)
Table 53 Market in Europe, By Application, 2014–2023 (USD Million)
Table 54 Market in Europe, By Geography, 2014–2023 (USD Million)
Table 55 Video Encoder Market in APAC, By Number of Channel, 2014–2023 (USD Million)
Table 56 Market in APAC, By Application, 2014–2023 (USD Million)
Table 57 Market in APAC, By Geography, 2014–2023 (USD Million)
Table 58 Market in RoW, By Number of Channels, 2014–2023 (USD Million)
Table 59 Market in RoW, By Application, 2014–2023 (USD Million)
Table 60 Market in RoW, By Region, 2014–2023 (USD Million)
Table 61 Ranking of Top Players in the Video Encoder Market

List of Figures (43 Figures)

Figure 1 Video Encoder Market: Process Flow of Market Size Estimation
Figure 2 Research Design: Video Encoder Market
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Assumptions of Research Study
Figure 7 16-Channel Video Encoder Market to Grow at the Highest CAGR During the Forecast Period
Figure 8 Residential Vertical in the Market for Surveillance is Expected to Witness the Highest Growth Between 2017 and 2023
Figure 9 Rack-Mounted Segment is Expected to Hold A Larger Market Size By 2023
Figure 10 APAC Held the Largest Market Share in 2016
Figure 11 Video Encoder Market to Grow at A Steady Rate Between 2017 and 2023
Figure 12 Broadcast Application is Expected to Hold the Largest Size of the Overall Video Encoder Market During the Forecast Period
Figure 13 China Held the Largest Share of the Video Encoder Market in APAC in 2016
Figure 14 India to Grow at the Highest Rate During the Forecast Period
Figure 15 Rack-Mounted is Expected to Hold A Major Share Between 2017 and 2023
Figure 16 Ease of Connecting Analog Cameras Using Video Encoders to A Network Drives the Video Encoder Market
Figure 17 Value Chain Analysis: Video Encoder Market
Figure 18 1-Channel to Hold the Largest Market Share in the Market in 2023
Figure 19 RoW to Grow at the Highest CAGR for the 1-Channel Market in Between 2017 and 2023
Figure 20 Broadcast Application for the 4-Channel Video Encoder Market to Hold the Largest Size During the Forecast Period
Figure 21 APAC to Grow at the Highest CAGR for 8-Channel Market in Between 2017 and 2023
Figure 22 Institutional Vertical to Hold Largest Market Size in 16-Channel Market for Surveillance During the Forecast Period
Figure 23 Broadcast Application to Grow at the Highest CAGR in the Market for More Than 16 Channels During the Forecast Period
Figure 24 Rack-Mounted Type to Hold A Larger Share in the Market in 2023
Figure 25 Broadcast Application to Hold the Largest Market Size in the Video Encoder Market in 2023
Figure 26 APAC to Hold the Largest Market Share in the Market for Surveillance During the Forecast Period
Figure 27 RoW to Grow at the Highest CAGR in the Video Encoder Market for Commercial Vertical During the Forecast Period
Figure 28 APAC Region to Hold the Largest Market Size in the Video Encoder Market for Institutional Vertical in 2023
Figure 29 Market in India is Expected to Register the Highest CAGR During the Forecast Period
Figure 30 North America: Video Encoder Market Snapshot
Figure 31 Europe: Video Encoder Market Snapshot
Figure 32 Asia Pacific: Video Encoder Market Snapshot
Figure 33 RoW: Video Encoder Market Snapshot
Figure 34 Product Launches and Developments—Key Strategies Adopted By the Companies Between September, 2013 and September, 2017
Figure 35 Battle for Market Share: Product Launches and Developments Emerged as A Key Strategy Between September, 2013 and September, 2017
Figure 36 Geographic Revenue Mix of Top Players
Figure 37 Harmonic: Company Snapshot
Figure 38 Axis Communications: Company Snapshot
Figure 39 Dahua: Company Snapshot
Figure 40 Arris: Company Snapshot
Figure 41 Cisco: Company Snapshot
Figure 42 Ateme: Company Snapshot
Figure 43 Vitec: Company Snapshot

The video encoder market is expected to grow at a CAGR of 4.26% between 2017 and 2023; from USD 1.70 Billion in 2017 to USD 2.19 Billion by 2023.  The growth of this market is being propelled by the growing deployment in broadcast and surveillance applications. The surveillance application includes different verticals such as retail, transportation, residential, commercial, institutional, and military and defense.  The ease of connecting analog cameras to the network and the adoption of high-efficiency video coding (HEVC) standard for video encoding are significant factors that are driving the video encoder market.

This market is segmented on the basis of the number of channels, type, application, and geography. On the basis of type, the video encoder market has been segmented into standalone and rack-mounted. Stand-alone video encoders are favorable in situations where only a few number of cameras are to be connected, while rack-mounted video encoders are useful in instances where large installations with analog cameras are required.

The video encoder market by channel has been segmented into 1 channel, 2 channels, 4 channels, 8 channels, 16 channels, and more than 16 channels. Among all, the 16-channel video encoder is expected to grow at the highest rate during the forecast period. It is cost-efficient for small businesses to use 16-channel devices than to switch to expensive IP-based systems. As applications such as commercial, institutional, and retail require a large number of surveillance cameras, 16-channel encoders can be efficiently deployed.

The video encoder market, on the basis of application, has been segmented into broadcast and surveillance. The market for broadcast is likely to hold a larger market share in the coming years. The adoption rate of encoders in the broadcast application to deliver better video content to consumers is increasing the demand for video encoders. In the surveillance application, when there are many analog cameras currently installed at various establishments, video encoders play a significant role in converting these analog systems to IP-based systems.

North America comprises the US, Canada, and Mexico. Among all the geographic regions, North America has been a major market for broadcast and surveillance equipment. Among all the regions, North America has shown its inclination towards adopting advanced technology across various broadcasting and surveillance applications. Major growth drivers of the video encoder market in this region are collaborations between the government and network arenas, institutional partnerships between equipment manufacturers and research collaborations, and large-scale investments in cloud-based services.

The rise of over-the-top (OTT) media broadcasting services is expected to be one of the major restraining factors for the growth of the video encoder market.

Some of the leading players in the video encore market are Harmonic (US), Telairity (US), Hikvision (China), Axis Communications (Sweden), Haivision Systems (US & Canada), and Dahua Technology (China). Harmonic (US) ranked first in the video encoder market. The company focuses on research and development activities of new products and technologies. The company believes that the future growth depends on its ability to develop new products or technologies that can achieve market acceptance. It made a significant investment in R&D activities; for instance, its R&D investment increased from 21.5% of its total revenue in 2014 to 24.2% in 2016. The company delivers encoding, stream processing, and video networking solutions for superior-quality broadcast and multiscreen applications. In April 2016, Harmonic introduced Vibe UHD encoders with enhanced capabilities. New capabilities of ViBE 4K encoder are expected to deliver ultra-HD (UHD) low-latency, high-bitrate HEVC 4:2:2 10-bit encoding for 4K contribution applications.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst