The video encoders market is estimated to be USD 2.3 billion in 2022 and is projected to reach USD 3.3 billion by 2027; it is expected to grow at a CAGR of 7.6% from 2022 to 2027. Adoption of high-efficiency video coding (HEVC) standards for video encoding, use of cloud services to store increasing amount of data and ease of connecting analog cameras using video encoder to a network are the major factors driving the growth of the video encoder market. Morevoer, growing market for OTT services in developing countries and growth in number of mobile-streaming videos are creating immense opportunities for the video encoder market.
The key players operating in the video encoders market include the major players which operates in different stages in the entire value; these players are Hikvision (China), VITEC (France), Harmonic (US), Motorola Solutions (US), and CISCO (US). For staying competitive in the market and to increase their footprint in the global market, these players have adopted various types of strategies including increasing investments in R&D (research & development) and new product launches, increasing number of acquisitions, mergers, partnerships, and strategic alliances, and planned geographic expansions etc.
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Hikvision is one of the world’s leading suppliers of video surveillance products and solutions. The company has a state-of-the-art manufacturing facility for innovative CCTV and video surveillance products across 20 locations worldwide. Hikvision is a leading supplier of video surveillance products and innovative business products. It provides excellent video products, professional industry solutions, and content services worldwide. The company operates in two major business segments—Innovative Business and Video Surveillance, which cater to markets such as public security, transportation, judicial systems, education, healthcare, financial institutions, energy, and intelligent buildings. Consequently, it provides professional and customized products and Intelligent Visual Management (IVM) solutions to meet diverse market requirements. The company supplies its video encoder products through its video surveillance business segment. The company has extended its product portfolio based on intelligent video technology across the smart home, industrial automation, and automotive electronics industries to explore the modes for sustainable long-term development.
VITEC was established in 1988 and is headquartered in Chatillon, Paris, France. The company offers video encoders, converters, recorders, transcoders, decoders, IPTV & digital signage, and media asset management solutions. The company has its presence in major markets across the world. It also has a widespread distribution and sales network. VITEC is developing a strong market position through new acquisitions and innovative product launches. VITEC became a major player in the video encoder market with the acquisition of Telairity, Inc. in 2018. VITEC offers an extensive portfolio of H.264 and H.265 (HIVS) encoders in a variety of configurations, including portable, rugged, and rack-mounted designs. The company’s H.264/AVC advanced video compression systems are ideal for remote/field broadcast applications that require efficient real-time performance and for IPTV and other applications that require the lowest achievable bit rates, as these systems offer the lowest latency and the highest compression solutions. The company also offers various types of video encoders, such as contribution encoders, distribution encoders, and scalable blade encoders.
Harmonic was established in 1998 and is headquartered in California, US. The company designs, manufactures, and sells video infrastructure products and system solutions globally. Its products are categorized under seven sections—Encoding, Transcoding & Multiplexing, Playout & Storage, Contribution & Distribution, Multiscreen Delivery, Cloud Media Processing, and Cable Edge Delivery. The company operates its business through two segments: Video and Cable Access. Its Video business segment provides video processing and production and playout solutions and services worldwide to cable operators, satellite, and telecommunications (telco) pay TV service providers. The company’s High Efficiency Video Compression (HEVC) and H.264/AVC codecs fulfill the requirement of UHDR encoding.
Motorola Solutions is a US-based telecommunication and data communication equipment provider. It offers two-way radio communication products, command center software, video security and analytics solutions, PS-LTE solutions, and managed and support services. For PS-LTE, the company primarily offers LTE devices and systems. Motorola Solutions operates through two segments, namely, Products and Systems Integration and Software and Services. Through its Products and Systems Integration segment, the company offers an extensive portfolio of infrastructure, devices, and video solutions. It also implements, optimizes, and integrates various systems, devices, and applications. The company sells its video codec products under the Products and Systems Integration business segment. The company became a major player in the video codec market with the acquisition of Avigilon Corporation (Canada), Pelco Corporations (US), and IndigoVision (UK) in 2018, 2020, and 2020, respectively.
Founded in 1984 and headquartered in California, US. Cisco is a global provider of networking products and solutions. The company is publicly listed on the NASDAQ Stock Exchange as CSCO. Its core business is designing, manufacturing, and selling Internet Protocol (IP)-based network products and services related to communication technologies and IT industries. The company supplies its products and solutions to customers, including small and medium-sized enterprises (SMEs) and large enterprises, in the energy, education, healthcare, retail, manufacturing, and other sectors. Cisco operates through the Infrastructure Platforms, Service, Applications, Security, and Other Products business segments. The company offers its products and services under different categories: Networking, Software, IoT, Mobility & Wireless, Security, Data Centers, and Others. The company also offers different models of Cisco Digital Media Encoder: 2200, 2000, and 1000. The company caters its networking equipment solutions to enterprises, service providers, and public sectors.
Video Encoders Market by Number of Channel (1-Channel, 2-Channel, 4-Channel, 8-Channel, 16-Channel, more than 16-Channel), Type (Standalone, Rack-mounted), Application (Broadcasting, Surveillance) and Geography - Global Forecast to 2027
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