Broadcast Equipment Market

Broadcast Equipment Market by Type (Dish Antennas, Amplifiers, Encoders, Video Servers, Transmitters, Modulators, Power Control Systems), Technology (Analog & Digital), Radio Modulation (Amplitude & Frequency) & Region - Global Forecast to 2028

Report Code: SE 5483 Sep, 2023, by

[210 Pages Report] The global broadcast equipment was valued at USD 5.2 billion in 2023 and is estimated to reach USD 6.7 billion by 2028, registering a CAGR of 5.3% during the forecast period. Growing digitalization and technological advancements has driven the need for advanced equipment to support higher-quality audio and video transmission. Also, the rise of D2C streaming platforms has created a need for equipment that can support seamless streaming, on-demand content delivery, and personalized viewer experiences. These factors are fueling the market growth.

Broadcast Equipment Market

Broadcast Equipment Market

Broadcast Equipment Market Forecast to 2028

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Market Dynamics:

Driver: Growing Investments in Content Production is driving the market

In today's media landscape, people want to watch top-notch content whenever they want and in the best quality. This has put pressure on broadcasters to come up with exciting shows, movies, documentaries, live events, and more. To make this kind of captivating content, broadcasters and creators need really good broadcasting equipment. This includes things like cameras, video production gear, audio recording tools, editing software, and more. With these tools, professionals can create content that looks and sounds amazing, making it stand out in the crowded media world. Hence, when broadcasters invest in making great content, they also need to invest in top-notch equipment to do it right. This equipment helps them produce high-quality and interesting content that grabs the audience's attention. Since content is at the core of the broadcasting industry, these investments will keep driving the demand for broadcasting equipment.

Restraint: Complexities due to rapid change in broadcasting technologies

In recent times, broadcasting technologies have been advancing at an unprecedented pace. This includes the move towards high-definition (HD) and ultra-high-definition (UHD) content, the adoption of IP-based workflows, virtual reality (VR), augmented reality (AR), and the use of cloud-based services. This swift transformation is primarily driven by the expectations of a more digitally connected audience and the necessity for media companies to maintain their competitiveness and provide exceptional viewer experiences.However, this rapid evolution presents challenges for broadcasters and content creators when it comes to investing in broadcasting equipment. What is considered cutting-edge today could quickly become outdated due to the rapid emergence of newer technologies..

Opportunity: Rapid Urbanizatin and Digital Transformation creates opportunity for broadcast equipment manufacturers

The rapid growth of cities is closely linked to economic progress and technological advancements. This presents an exciting opportunity for the broadcasting equipment market because cities have a diverse and concentrated population. Urban areas often have excellent infrastructure, including high-speed internet and advanced communication networks. This creates a favorable environment for broadcasters to reach a large and engaged audience. As emerging markets go through digital transformations, there's a big change in how people consume media and content. This shift has created new possibilities for equipment manufacturers. The introduction of high-speed internet access in these markets has led to a surge in online streaming, video-on-demand, and over-the-top (OTT) services. This is creating an opportunity for the broadcasting equipment manufacturers

Challenge: Increasing cases of cyberattacks

Cyberattacks can inflict significant harm on a company, both in terms of financial losses and damage to its reputation. These attacks can potentially compromise users' data, including valuable content and sensitive information on a broadcasting operator's channel. Regardless of how robust a system's security measures may be, there are always vulnerabilities, which can make the system susceptible to cyber threats. The broadcasting equipment market heavily relies on various technologies, such as IT systems, the internet, internal networks, and web-connected networks, for tasks like content production, storage, and delivery. Given its importance within the broadcast equipment market, safeguarding data becomes a top priority. The challenge with cybersecurity is that cyberattacks are challenging to prevent and detect in real-time, which poses obstacles to the growth of the broadcasting equipment market.

Broadcast Equipment Market Ecosystem

The broadcast equipment market is consolidated, with major companies such as Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, CommScope, Evertz Microsystems, Ltd, Harmonic Inc., and numerous small- and medium-sized enterprises. Almost all players offer various products, including amplifiers, modulators, encoders, and transmitters. These components are used for applications including radio as well as television.

Broadcast Equipment Markett by Ecosystem

Based on technology, Digital broadcasting segment is expected to dominate during the forecast period.

The digital broadcasting is expected to dominate the broadcast equipment market during the forecast period. The proliferation of digital television sets, set-top boxes, and smart TVs is driving the demand for digital broadcasting. Viewers with these devices expect digital content, compelling broadcasters to invest in digital equipment. Also, The growth of online streaming services, video-on-demand (VOD) platforms, and over-the-top (OTT) content delivery has expanded the digital broadcasting ecosystem.  These factors are having the positive impact on the market growth.

Based on application, the television segment is projected to have largest market share during the forecast period

Television has an extensive and enduring consumer base worldwide. It remains a primary source of news, entertainment, and information for billions of households. This consistent viewership drives the demand for broadcast equipment dedicated to television broadcasting. The television content is delivered through various platforms, including terrestrial, cable, satellite, and digital streaming. Each platform requires specialized equipment to ensure seamless transmission. Moreover, Governments in many countries invest in broadcasting infrastructure and technology. These factors are contributing towards the higher demand for broadcasting equipment for television applications.

Based on region, Asia Pacific is projected to grow fastest for the broadcast equipment market

Many countries in the Asia-Pacific region are experiencing robust economic growth, resulting in increased consumer spending and a growing middle class. This economic prosperity is driving demand for high-quality content and entertainment, leading to investments in broadcast equipment. Also, The media and entertainment industry in Asia-Pacific is expanding rapidly. The region is home to a large and diverse audience, leading to investments in content production and broadcasting infrastructure to cater to these markets thereby driving the market growth.

Broadcast Equipment Market by Region

Broadcast Equipment Market by Region

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Key Market Players

The broadcast equipment comoanies is dominated by a few globally established players such as Cisco Systems Inc., (US), Telefonaktiebolaget LM Ericsson (Sweden), CommScope (US), Evertz Microsystems, Ltd (Canada), Harmonic Inc. (US), EVS Broadcast Equipment (Belgium), Grass Valley (Canada), Wellav Technologies Ltd. (China), Eletec Broadcast Telecom S.A.R.L (France), and Clyde Broadcast (UK).

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Scope of the Report

Report Metric


Market Size Availability for Years


Base Year


Forecast Period


Forecast Units

Value (USD)

Segments Covered

By type, technology, application, and region

Geographies Covered

North America, Europe, Asia Pacific, and Rest of the world

Companies Covered

Cisco Systems Inc., (US), Telefonaktiebolaget LM Ericsson (Sweden), CommScope (US), Evertz Microsystems, Ltd (Canada), Harmonic Inc. (US), EVS Broadcast Equipment (Belgium), Grass Valley (Canada), Wellav Technologies Ltd. (China), Eletec Broadcast Telecom S.A.R.L (France), and Clyde Broadcast (UK)

Broadcast Equipment Market Highlights

This research report categorizes the broadcast equipment market based on type, technology, application, and region



Based on type:

  • Dish Antennas
  • Amplifiers
  • Switches
  • Encoders
  • Video Servers
  • Transmitters/Repeaters
  • Modulators
  • Others

Based on technology:

  • Analog Broadcasting
  • Digital Broadcasting

Based on application:

  • Radio
    • Amplitude Modulation
    • Frequency Modulation
  • Television

Based on region:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • South Korea
    • India
    • Taiwan
    • Rest of APAC
  • Rest of the world (RoW)
    • South America
    • Middle East and Africa

Recent Developments

  • In July 2023, Telefonaktiebolaget LM Ericsson has collaborated with Vodafone and have initiated the rollout of a compact active-passive antenna. This endeavor aims to enhance 5G capacity, coverage, and performance without increasing the physical space taken up by antennas.
  • In June 2023, Cisco and the Tribeca Festival have partnered having a mutual goal of promoting inclusivity. Cisco's Webex will take on the role of the official technology partner for the 2023 closing gala of the Tribeca Festival, which is titled "A Bronx Tale." Notably, this marks the first occasion where the festival's closing event will be made available for on-demand streaming through Webex Events, alongside the traditional live presentation at New York City's Beacon Theatre.
  • In January 2023, CommScope, a renowned provider of network connectivity solutions on a global scale, has made an announcement regarding RUCKUS Networks. RUCKUS Networks is introducing a fresh line of edge switches that are both scalable and designed for entry-level usage. Notably, these switches come equipped with 25 Gbps uplink ports. This collection also encompasses the maiden entry-level enterprise switch capable of providing fiber-to-the-room connectivity.
  • In April 2022, CommScope, a prominent figure in the domain of home network solutions worldwide, has joined forces with Orange Belgium. This partnership aims to equip Orange Belgium's subscribers with cutting-edge set-top boxes driven by the Android TV operating system. These set-top boxes are designed to offer a seamless blend of live television and high-quality streaming services.
  • In January 2022, CommScope, in collaboration with ViacomCBS, has unveiled the launch of FAVE. Additionally, ViacomCBS has successfully transitioned its DABL and certain SHOWTIME linear channels from satellite-based distribution to the advanced Content Delivery Network (CDN) IP distribution. This transformation has been accomplished using CommScope's innovative DigiCipher Streaming system

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1 Introduction 
    1.1. Study Objectives  
    1.2. Market Definition and Scope 
           1.2.1. Inclusions and Exclusions
    1.3. Study Scope 
           1.3.1. Markets Covered
           1.3.2. Geographic Segmentation
           1.3.3. Years Considered for the study
    1.4. Currency 
    1.5. Limitations 
    1.6. Stakeholders 
    1.7. Impact of Recession 
2 Research Methodology 
    2.1. Research Data 
           2.1.1. Secondary Data
           Major Secondary Sources
           Key Data from Secondary Sources
           2.1.2. Primary Data
           Primary Interviews with Experts
           Key Data from Primary Sources
           Key Industry Insights
           Breakdown of Primaries
    2.2. Market Size Estimation 
           2.2.1. Bottom-Up Approach 
           Approach for Capturing Market Share by Bottom-Up Analysis (Demand Side)
           2.2.2.  Top-Down Approach
           Approach for Capturing Market Share by Top-Down Analysis (Supply Side)
    2.3. Market Breakdown and Data Triangulation 
    2.4. Research Assumptions 
    2.5. Risk Assessment 
    2.6. Assumptions of Recession 
    2.7. Limitations of Research 
3 Executive Summary 
4 Premium Insights 
5 Market Overview 
    5.1. Introduction 
    5.2. Market Dynamics 
    5.3. Trends/Disruptions Impacting Customer’s Business 
    5.4. Pricing Analysis 
           5.4.1. Average Selling Price Trends of Key Players, By Type
           5.4.2. Average Selling Price Trend, By Region
    5.5. Key Conferences and Events (2023-2024) 
    5.6. Value Chain Analysis 
    5.7. Ecosystem Analysis 
    5.8. Technology Analysis 
    5.9. Patent Analysis 
    5.10. Case Study Analysis 
    5.11. Trade Analysis 
    5.12. Tariff and Regulatory Landscape 
           5.12.1. Regulatory Bodies, Government Agencies, and Other Organizations
    5.13. Porters Five Force Analysis 
           5.13.1. Threat from New Entrants
           5.13.2. Threat of Substitutes
           5.13.3. Bargaining Power of Suppliers
           5.13.4. Bargaining Power of Buyers
           5.13.5. Intensity of Competitive Rivalry
    5.14. Key Stakeholders and Buying Criteria 
           5.14.1. Key Stakeholders in Buying Process
           5.14.2. Buying Criteria
6 Broadcast Frequency 
    6.1. Introduction 
    6.2. Low Frequency (30-300 KHz) 
    6.3. Medium Frequency (300 KHz – 3 MHz) 
    6.4. High Frequency (3 MHz – 30MHz) 
    6.5. Very High Frequency (30 MHz – 300 MHz) 
    6.6. Ultra-High Frequency (300 MHz – 3 GHz) 
    6.7. Super High Frequency (3 GHz – 30 GHz) 
7 Key Trends by Vertical 
    7.1. Sports and Entertainment 
    7.2. Government  
    7.3. Education and Corporate 
8 Broadcast Equipment Market, By Type 
    8.1. Introduction 
    8.2. Dish Antennas 
    8.3. Amplifiers 
    8.4. Switches 
    8.5. Encoders  
    8.6. Video Servers 
    8.7. Transmitters/Repeaters 
    8.8. Modulators  
    8.9. Others (Power control systems, media asset management) 
9 Broadcast Equipment Market, By Technology 
    9.1. Introduction 
    9.2. Analog Broadcasting 
    9.3. Digital Broadcasting 
10 Broadcast Equipment Market, By Application 
     10.1. Introduction 
     10.2. Radio 
             10.2.1. Amplitude Modulation
             10.2.2. Frequency Modulation
     10.3. Television 
11 Broadcast Equipment Market, By Region  
     11.1. Introduction 
     11.2. North America 
             11.2.1. Impact of Recession
             11.2.2. US
             11.2.3. Canada
             11.2.4. Mexico
     11.3. Europe 
             11.3.1. Impact of Recession
             11.3.2. UK
             11.3.3. Germany
             11.3.4. France
             11.3.5. Italy
             11.3.6. Rest of Europe
     11.4. Asia Pacific 
             11.4.1. Impact of Recession
             11.4.2. China
             11.4.3. Japan
             11.4.4. South Korea
             11.4.5. India
             11.4.6. Taiwan
             11.4.7. Rest of Asia Pacific
     11.5. RoW 
             11.5.1. Impact of Recession
             11.5.2. Middle East & Africa
             11.5.3. South America
12 Broadcast Equipment Market, Competitive Landscape 
     12.1. Key Player Strategies/Right to Win 
     12.2. Revenue Analysis 
     12.3. Market Share Analysis 
     12.4. Company Evaluation Matrix 
             12.4.1. Stars
             12.4.2. Emerging Leaders
             12.4.3. Pervasive Players
             12.4.4. Participants
     12.5. Company Footprint 
     12.6. Startups/SME Evaluation Matrix 
             12.6.1. Progressive Companies
             12.6.2. Responsive Companies
             12.6.3. Dynamic Companies
             12.6.4. Starting Blocks
             12.6.5. Competitive Benchmarking of Key Startups/SMEs
     12.7. Competitive Situation and Trends 
13 Broadcast Equipment Market, Company Profiles  
     13.1. Key Players 
             13.1.1. Cisco Systems Inc.
             13.1.2. Telefonaktiebolaget LM Ericsson
             13.1.3. Commscope
             13.1.4. Evertz Microsystems Ltd
             13.1.5. Harmonic Inc.
             13.1.6. EVS Broadcast Equipment
             13.1.7. Grass Valley
             13.1.8. Wellav Technologies Ltd.
             13.1.9. Eletec Broadcast Telecom S.A.R.L
             13.1.10. Clyde Broadcast
     13.2. Other key Players 
             13.2.1. AVL Technologies Inc.
             13.2.2. NEC corporation
             13.2.3. ETL systems inc.
             13.2.4. Global Invacom Group
             13.2.5. Broadcast Electronics
             13.2.6. OMB Broadcast.
             13.2.7. Belden
             13.2.8. TVC communications
             13.2.9. Datum Systems
             13.2.10. Hangzhou Dibsys technologies co.
             13.2.11. Rhode and Shwarz
             13.2.12. Acorde Technologies S.A.
             13.2.13. Visual Technologies  India Pvt Ltd.
             13.2.14. Shanghai Teng Guang Broadcasting Equipment
             13.2.15. GBSOnline
14 Appendix 
     14.1. Discussion Guide 
     14.2. Knowledge Store: MarketsandMarkets’ Subscription Portal 
     14.3. Available Customizations 
     14.4. Related Reports 
     14.5. Author Details 

To estimate the size of the broadcast equipment market, the study utilized four major activities. Exhaustive secondary research was conducted to gather information on the market, as well as its peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. Finally, market breakdown and data triangulation methods were utilized to estimate the market size for different segments and subsegments.

Secondary Research

In the secondary research process, various sources have been referred to for identifying and collecting information for this study on the broadcast equipment market. Secondary sources for this research study include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers; certified publications; articles by recognized authors; directories; and databases. The secondary data was collected and analyzed to determine the overall market size, further validated through primary research.

List of key secondary sources

Report Metric


The International Trade Association for Broadcast & Media Technology (IABM)

Observatory of Economic Complexity (OEC)

European Telecommunications Standards Institute (ETSI)

Asia-Pacific Institute for Broadcasting Development (AIBD)

Primary Research

To gather insights on market statistics, revenue data, market breakdowns, size estimations, and forecasting, primary interviews were conducted. Additionally, primary research was used to comprehend the various technology, application, vertical, and regional trends. Interviews with stakeholders from the demand side, including CIOs, CTOs, CSOs, and customer/end-user installation teams using broadcast equipment, were also conducted to understand their perspective on suppliers, products, component providers, and their current and future use of broadcast equipment, which will impact the overall market. Several primary interviews were conducted across major countries of North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.

Broadcast Equipment Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

To estimate and validate the size of the broadcast equipment market and its submarkets, both top-down and bottom-up approaches were utilized. Secondary research was conducted to identify the key players in the market, and primary and secondary research was used to determine their market share in specific regions. The entire process involved studying the annual and financial reports of top players and conducting extensive interviews with industry leaders such as CEOs, VPs, directors, and marketing executives. Secondary sources were used to determine all percentage shares and breakdowns, which were then verified through primary sources. All parameters that could impact the markets covered in this research study were accounted for, analyzed in detail, verified through primary research, and consolidated to obtain the final quantitative and qualitative data.

Global Broadcast Equipment Market Size: Botton Up Approach

  • First, companies offering broadcast equipment have been identified, and their product mapping with respect to different parameters, such as type, technology, and applications, has been carried out.
  • The market size has been estimated based on the demand for different broadcast equipment types, for different applications. The anticipated change in demand for broadcast equipment offered by these companies in the recession and company revenues have been analyzed and estimated.
  • Primary research has been conducted with a few major players operating in the broadcast equipment market to validate the global market size. Discussions included the impact of recession on the broadcast equipment ecosystem.
  • Then, the size of the broadcast equipment market has been validated through secondary sources, which include the International Trade Centre (ITC), world trade organization, and world economic forum.
  • The CAGR of the broadcast equipment market has been calculated considering the historical and future market trends and the impact of recession by understanding the adoption rate of broadcast equipment for different applications.
  • The estimates at every level have been verified and cross-checked through discussions with key opinion leaders, such as corporate executives (CXOs), directors, and sales heads, as well as with the domain experts in MarketsandMarkets.
  • Various paid and unpaid information sources, such as company websites, annual reports, press releases, research journals, magazines, white papers, and databases, have also been studied

Broadcast Equipment Market Size, and Botton Up Approach

Global Broadcast Equipment Market Size: Top Down Approach

The top-down approach has been used to estimate and validate the total size of the broadcast equipment market.

  • Focusing initially on the R&D investments and expenditures being made in the ecosystem of the broadcast equipment market; further splitting the market on the basis of type, technology, application, and region and listing the key developments.
  • Identifying leading players in the broadcast equipment market through secondary research and verifying them through brief discussions with industry experts
  • Analyzing revenue, product mix, geographic presence, and key applications for which products are served by all identified players to estimate and arrive at percentage splits for all key segments.
  • Discussing splits with industry experts to validate the information and identify key growth pockets across all key segments.
  • Breaking down the total market based on verified splits and key growth pockets across all segments

Broadcast Equipment Market Size, and Top Down Approach

Data Triangulation

Once the overall size of the broadcast equipment market was determined using the methods described above, it was divided into multiple segments and subsegments. Market engineering was performed for each segment and subsegment using market breakdown and data triangulation methods, as applicable, to obtain accurate statistics. To triangulate the data, various factors and trends from the demand and supply sides were studied. The market was validated using both top-down and bottom-up approaches.

Market Definition

Broadcasting entails delivering audio-video content to end users via electronic mass communication platforms. The apparatus utilized for this purpose is referred to as broadcast equipment. These devices play a pivotal role in converting raw data into accessible and user-friendly information. According to the Observatory of Economic Complexity (OEC), an array of electrical equipment is employed to oversee and regulate multiple aspects of broadcasting, encompassing audio and video quality, noise reduction, slow-motion effects, replays, and real-time content dissemination. As broadcast technology evolves, an increasing number of manufacturers are incorporating cutting-edge broadcast equipment to enhance the quality of content they provide.

Key Stakeholders

  • Raw material suppliers
  • Original equipment manufacturers (OEMs)
  • Original device manufacturers (ODM) and technology solution providers
  • Research institutes
  • Market research and consulting firms
  • Broadcast equipment manufactures
  • Broadcast forums, alliances, and associations
  • Governments and financial institutions
  • Analysts and strategic business planners

Report Objectives

  • To define, describe, and forecast the broadcast equipment market based on type, technology, application, and region.
  • To forecast the shipment data of broadcast equipment market based on type.
  • To describe the operational frequencies of broadcast equipment
  • To describe and forecast the market size of various segments across 4 key regions, namely, North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW), in terms of value
  • To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the broadcast equipment market
  • To provide an overview of the supply chain pertaining to the broadcast equipment ecosystem, along with the average selling prices of broadcast equipment
  • To strategically profile the key players and comprehensively analyze their market shares and core competencies.
  • To analyze the opportunities in the market for stakeholders and describe the competitive landscape of the market.
  • To analyze competitive developments such as joint ventures, collaborations, agreements, contracts, partnerships, mergers & acquisitions, product developments, and research & development (R&D) in the market
  • To analyze the impact of the recession on the broadcast equipment market

Available customizations:

With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:

  • Detailed analysis and profiling of additional market players (up to 5)
  • Additional country-level analysis of the broadcast equipment market

Product Analysis

  • Product matrix, which provides a detailed comparison of the product portfolio of each company in the broadcast equipment market.
Custom Market Research Services

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Report Code
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Published ON
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