Web Content Management Market

Web Content Management Market by Component, Solution (Standalone & Integrated), Application (Website Management, Social Media Management, Workflow Management), Deployment Mode, Vertical, and Region - Global Forecast to 2026

Report Code: TC 3500 Jun, 2021, by marketsandmarkets.com

[316 Pages Report] The global web content management (WCM) market size to grow from USD 6.9 billion in 2021to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast period. Factors such as customers’ shift toward video-based content across the OTT space and the adoption of AR and VR to enable companies to modify website content drive the growth of the WCM market across the globe. Moreover, the increasing shift toward cloud-based SaaS content management systems for enhancing digital experiences is expected to create opportunities for WCM vendors.

Web Content Management Market

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COVID-19 Impact on Global web content management Market

In a short time, the COVID-19 outbreak has affected markets and customer behaviors. It has had a substantial impact on economies and societies. COVID-19 impacts are foreseen to shift consumer demand to online channels. This may irreversibly change customer behavior as once people get into the habit of shopping online, it becomes a routine, and it is hard to get away from it easily, forcing companies to escalate their online presence. There was an immediate and widespread impact of COVID-19 on customer behavior across all industries. For instance, the education industry has been one of the most affected industries, especially when it comes to publishing and distributing content to students, and staff, and faculty members. The ability to sustain has become the new normal for enterprises as they are shifting their focus from growth opportunities and concentrating on implementing drastic measures to mitigate the impact of the COVID-19 pandemic. The competition among major WCM companies is expected to be furious as most upcoming projects are on hold due to the pandemic. Hence, several companies would fight to gain a single project. Businesses have already started their efforts to return back to normal and are facing multiple challenges on the customer as well as the operational side.

Market Dynamics

Driver: Customers’ shift toward video-based content across the OTT space

Media consumption across the globe is increasingly happening in digital formats. The increase in the number of devices capable of supporting digital media along with increasing internet access speed has provided consumers with an option to access the media content of their choice, be it information, entertainment, or social activity anytime, anywhere. Media consumption in the US has shown a tremendous increase and has seen a significant jump from traditional media to new (digital) media. The rise of digital media players, such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee, is challenging the traditionally maintained supremacy of television as the main entertainment hub. The increasing popularity of digital media has provided for a paradigm shift in global advertising content spends. According to Deloitte, spending on digital media as a percentage of total advertising content spend is expected to increase from 21% in 2010 to 28% in 2015 and is further expected to reach 36% by 2020. Therefore, they are moving toward the influencer marketing technique that enables them to target potential buyers. According to the analysis from Twitter and Annalect, 40% of Twitter users make purchase decisions with the help of tweets.

Restraint: Interoperability issue due to data integration

Interoperability refers to the ability of software to easily integrate with other systems in terms of sharing functionality and data. The interoperable software enables users to easily communicate with external systems by standardizing interactions and reducing compatibility challenges. An interoperable content management system can not only pull data and content from a range of external systems but can also deliver content and experiences to a multitude of frontend applications. Another crucial aspect of interoperability is the data itself. If a platform cannot easily exchange data — both to and from — another system, then it is not truly interoperable. This means it is often not enough to simply connect with other systems, but the software needs to utilize common standards for the information itself. Building WCM is crucial to remaining digitally adaptable as technologies and customer demands change. Implementing a highly interconnected and seamless WCM, however, is often a costly endeavor. Documents come in many layouts, from simple, structured forms to freeform text on a page. If web manager only processes structured forms in standardized formats, they get a percentage of the benefit of automation, but not the full potential. Processing unstructured, freeform document layouts require costly manual processing, which is prone to error and is expensive. Thus, it is very crucial for a content management system to lay the foundation for integrating with critical internal and external systems.

Opportunity: Increasing shift toward cloud-based SaaS content management system

Thousands of businesses, however, still use on-premise WCM that encumbrance their IT staff, content creators, and marketing experts. These systems demand so much attention and draw from so many company resources that they can quickly become liabilities instead of the efficiency tools they are intended to be. With these limitations in mind, many companies are considering switching from an on-premise legacy content management system to a cloud-based platform. A cloud content management system has the same functionality as a traditional content management system, enabling authors to create, update, and delete the content as needed. Most enterprises are becoming familiar with the SaaS and cloud-based offerings across a number of applications. WCM software solutions are increasingly differentiating themselves on a scale of how well their solution can help a customer deliver a personalized web experience to the client’s consumers through multiple channels, such as web, mobile and social. Companies such as Sitecore and Adobe have started offering cloud-based SaaS WCM software to deliver market-beating time-to-value, flexibility, integration, and security. According to Bloomberg, public cloud platforms, business services, and SaaS applications will all grow at a 9% CAGR between 2020 and 2023 and worth USD 60.36 billion.

Challenge: Language transformation and localization of content

Translating content in the local language is not enough. It has to be tailored for particular regions. The local audience should be able to connect with the content displayed for a high level of interaction. Certain cultures may consider some images as inappropriate or certain icons may not have inter-culture or cross-cultural meanings. Some languages are read right to left, which only can be done if the WCM supports bi-directional text. An organization can look for a Universal Coded Character Set (Unicode) standard support within the WCM system, enabling the incorporation of text in most writing styles around the globe.

Virtually every website nowadays uses a tracking or analytics tool, such as Google Analytics, Woopra, and GoSquared. These tools provide users with informative data and show where their visitors mainly come from within the geographic data section. The tools also help companies to identify state which languages they use to browse the website. The data collected from websites can clearly indicate new languages users need to support to best meet their visitors’ needs and expectations. According to the German industry service, 81% of users would not return to a website if they have negative experiences. Localization adapts a website to cultural backgrounds and local languages, making it easier for users to browse content and find what they are actually looking for.

Among verticals, media and entertainment vertical segment is expected to hold the largest market size during the forecast period

The WCM market is segmented into the various verticals, particularly BFSI, IT and telecom, retail and eCommerce, healthcare and life sciences, government, travel and hospitality, media and entertainment, education, and others (transportation and logistics, energy and utilities, and manufacturing). The increasing challenge of media and entertainment companies to maintain the volume and velocity of content to boost WCM adoption across the globe. WCM solutions help the vertical provide secured authoring, transformation into different formats, aggregation management, templating, publishing, segmentation and personalization, optimization, and social media integrations. They also assist companies in acquiring new customers and improving customer experiences.

APAC to grow at the highest CAGR and North America to hold the largest market size during the forecast period

The WCM market has been segmented into five regions: North America, Europe, APAC, MEA, and Latin America. Among these regions, North America is projected to hold the largest market size during the forecast period. Key factors favoring the growth of the North American market include the increase in technological advancements and the rise in the number of key players associated with the market. APAC is expected to grow at the highest CAGR during the forecast period. Countries in APAC are technology-driven and present major opportunities in terms of investments and revenue. These countries include China, Singapore, Japan, and India. Factors such as flexible economic conditions, industrialization- and globalization-motivated policies of governments, and digitalization are expected to support the growth of the WCM market in APAC.

Web Content Management Market by Region

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Key Market Players

The WCM vendors have implemented various types of organic as well as inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. Some of the key players operating in the WCM market include Adobe (US), Microsoft (US), Oracle (US), OpenText (Canada), Progress (US), IBM (US), Upland Software (US), RWS (UK), HubSpot (US), HCL (India), e-Spirit (US), Sitecore (US), Kentico (Czech Republic), Frankly Media (US), Duda (US), Agility (Canada), GX Software (Netherlands), Solodev (US), Siteglide (UK), Amplience (England), Contentful (Germany), Contentstack (US), Storyblok (Austria), Brandcast (US), Webflow (US), Bynder (Netherlands), Docsie (Canada), GraphCMS (Germany) Pantheon (US), and Strapi (France). The study includes an in-depth competitive analysis of these key players in the WCM market with their company profiles, recent developments, and key market strategies.

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Scope of the Report

Report Metric

Details

Market size available for years

2016–2026

Base year considered

2020

Forecast period

2021–2026

Forecast units

 USD Million

Segments covered

Component, solution, service, application, deployment mode, organization size, vertical, and Region

Geographies covered

North America, Europe, APAC, Latin America, and MEA

Companies covered

Adobe (US), Microsoft (US), Oracle (US), OpenText (Canada), Progress (US), IBM (US), Upland Software (US), RWS (UK), HubSpot (US), HCL (India), e-Spirit (US), Sitecore (US), Kentico (Czech Republic), Frankly Media (US), Duda (US), Agility (Canada), GX Software (Netherlands), Solodev (US), Siteglide (UK), Amplience (England), Contentful (Germany), Contentstack (US), Storyblok (Austria), Brandcast (US), Webflow (US), Bynder (Netherlands), Docsie (Canada), GraphCMS (Germany) Pantheon (US), and Strapi (France).

This research report categorizes the WCM market based on component, solution, application, deployment mode, organization size, vertical, and region.

By component:

  • Solutions
    • Standalone
    • Integrated
  • Services
    • Managed Services
    • Professional Services
  • Consulting
  • System Integration and  Implementation
  • Training, Support, and Maintenance

By deployment mode:

  • On-premises
  • Cloud

By organization size:

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

By application:

  • Website Management
  • Document Management
  • Workflow Management
  • Social Media Management
  • Content Scheduling/ Deployment
  • Access Control
  • Workforce Optimization
  • Others (customer engagement, content syndication, multi-site management, and content virtualization)

By vertical:

  • BFSI
  • IT and Telecom
  • Retail and eCommerce
  • Healthcare and Life Sciences
  • Government
  • Travel and Hospitality
  • Media and Entertainment
  • Education
  • Others (Transportation and Logistics, Energy and Utilities, and Manufacturing)

By region:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe 
  • APAC
    • China
    • India
    • Japan
    • Rest of APAC
  • MEA
    • KSA
    • UAE
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In April 2021, OpenText launched OpenText Core Content and OpenText Core Case Management, the new content services platform from the global leader in information management. Both the solutions are multi-tenant cloud offerings that are quick and easy to deploy and can be tailored to address unique lines of business, departmental, and industry needs.
  • In January 2021, SAP and Microsoft expanded their partnership for integrating Microsoft Teams with SAP’s intelligent suite of solutions. Under the partnership, the companies aim at accelerating the adoption of SAP S/4HANA on Microsoft Azure. This adoption would enable both companies to simplify and streamline customers’ journey to the cloud.
  • In October 2020, Adobe, Microsoft, and C3 AI partnered to enable companies to take advantage of their real-time customer profiles for cross-channel journey orchestration. The partnership will offer an integrated ecosystem that empowers customers to take advantage of leading CRM capabilities along with an integrated ecosystem with Azure, Microsoft 365, and the Microsoft Power Platform.
  • In July 2020, RWS launched the next generation of its intelligent content platform, SDL Tridion. The platform is designed to assist organizations with their digital transformation by addressing the full spectrum of single-source content for employees, partners, and customers, substantially increasing automation and bridging content silos.
  • In April 2020,  HubSpot launched CMS Hub, a content management system that offers speed, security, and scalability to rapidly growing businesses. CMS Hub comprises two tiers, enterprise and professional, giving companies the freedom to choose a CMS offering best suited to their stage of growth.
  • In May 2019, Progress announced the latest release of its digital experience management platform, Progress Sitefinity 12. With this release, Progress brought Sitefinity to the cloud and provided new productivity, efficiency, and faster time-to-market. Sitefinity Cloud empowers organizational scale, eliminates the need for infrastructure management, and deeply integrates Microsoft Azure services enabling organizations to focus on their core business.
  • In May 2019, Upland Software acquired Kapost, a leading content operations platform provider for sales and marketing. Kapost’s cloud-based content operations platform unites revenue teams to speak in one voice across the customer journey by streamlining the content development process at scale. The platform’s open architecture, robust set of APIs, and deep collaboration capabilities help organizations better orchestrate all stages of content planning, production, and distribution.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 40)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
        FIGURE 1 COVID-19: GLOBAL PROPAGATION
        FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
        FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                 FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                 FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
        TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 50)
    2.1 RESEARCH DATA
        FIGURE 6 WEB CONTENT MANAGEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                 TABLE 2 PRIMARY INTERVIEWS
                    2.1.2.1 Breakup of primary profiles
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
        FIGURE 7 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
        FIGURE 8 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
                 FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY-SIDE): REVENUE FROM SOLUTIONS/SERVICES OF THE WEB CONTENT MANAGEMENT MARKET
                 FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE MARKET
                 FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE MARKET
                 FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4, BOTTOM-UP (DEMAND SIDE): SHARE OF WEB CONTENT MANAGEMENT THROUGH OVERALL WEB CONTENT MANAGEMENT SPENDING
    2.4 MARKET FORECAST
        TABLE 3 FACTOR ANALYSIS
    2.5 COMPANY EVALUATION MATRIX METHODOLOGY
        FIGURE 13 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
    2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY
        FIGURE 14 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
    2.7 ASSUMPTIONS FOR THE STUDY
    2.8 LIMITATIONS OF THE STUDY
    2.9 IMPLICATIONS OF COVID-19 ON THE WEB CONTENT MANAGEMENT MARKET
        FIGURE 15 QUARTERLY IMPACT OF COVID-19 DURING 2020–2021

3 EXECUTIVE SUMMARY (Page No. - 67)
  TABLE 4 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE, 2016–2020 (USD MILLION, Y-O-Y%)
  TABLE 5 GLOBAL MARKET SIZE AND GROWTH RATE, 2021–2026 (USD MILLION, Y-O-Y%)
  FIGURE 16 SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021
  FIGURE 17 INTEGRATED SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021
  FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021
  FIGURE 19 SYSTEM INTEGRATION AND IMPLEMENTATION SEGMENT TO HOLD THE LARGEST MARKET SHARE IN 2021
  FIGURE 20 WEBSITE MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021
  FIGURE 21 ON-PREMISES SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021
  FIGURE 22 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021
  FIGURE 23 HEALTHCARE AND LIFE SCIENCE VERTICAL TO GROW AT HIGHEST CAGR IN 2021
  FIGURE 24 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE AND ASIA PACIFIC TO GROW AT THE HIGHEST CAGR IN 2021

4 PREMIUM INSIGHTS (Page No. - 74)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE WEB CONTENT MANAGEMENT MARKET
        FIGURE 25 CUSTOMERS’ SHIFT TOWARD VIDEO-BASED CONTENT ACROSS THE OTT SPACE TO DRIVE THE GROWTH OF THE MARKET
    4.2 MARKET: TOP THREE APPLICATIONS
        FIGURE 26 SOCIAL MEDIA MANAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    4.3 NORTH AMERICAN MARKET: BY COMPONENT AND TOP THREE VERTICALS
        FIGURE 27 SOLUTIONS SEGMENT AND MEDIA AND ENTERTAINMENT VERTICAL TO HOLD LARGE MARKET SHARES IN 2021
    4.4 MARKET, BY REGION
        FIGURE 28 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2021

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 77)
    5.1 INTRODUCTION
    5.2 WEB CONTENT MANAGEMENT: EVOLUTION
        FIGURE 29 EVOLUTION OF THE WEB CONTENT MANAGEMENT MARKET
    5.3 MARKET: ARCHITECTURE
        FIGURE 30 WEB CONTENT MANAGEMENT: ARCHITECTURE
    5.4 MARKET DYNAMICS
        FIGURE 31 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKET
           5.4.1 DRIVERS
                    5.4.1.1 Customers’ shift toward video-based content across the OTT space
                    5.4.1.2 Adoption of AR and VR to enable companies to modify website content
           5.4.2 RESTRAINTS
                    5.4.2.1 Interoperability issue due to data integration
           5.4.3 OPPORTUNITIES
                    5.4.3.1 Increasing shift toward cloud-based SaaS content management system
                    5.4.3.2 Exponential growth of smartphone users during COVID-19 led to the proliferation of web content management solutions
           5.4.4 CHALLENGES
                    5.4.4.1 Language transformation and localization of content
                    5.4.4.2 Migration of data into new formats from multiple systems
           5.4.5 CUMULATIVE GROWTH ANALYSIS
    5.5 WEB CONTENT MANAGEMENT MARKET: ECOSYSTEM
        FIGURE 32 WEB CONTENT MANAGEMENT: ECOSYSTEM
    5.6 CASE STUDY ANALYSIS
           5.6.1 US CENSUS BUREAU USED ADOBE EXPERIENCE MANAGER TO HANDLE EXTREMELY HEAVY TRAFFIC ON WEBSITE
           5.6.2 DEPARTMENT OF CONSERVATION, NEW ZEALAND GAINED ABILITY TO SEARCH AND SHARE DOCUMENTS THROUGH ORACLE CONTENT MANAGEMENT CLOUD SERVICE
           5.6.3 MITSUBISHI ELECTRIC POWER PRODUCTS DROVE NORTH AMERICAN ENERGY, RAIL TRANSPORTATION, AND LARGE-SCALE VIDEO DISPLAY MARKETS THROUGH AGILITY CMS
           5.6.4 RED DESALUD UC CHRISTUS CREATED A SEAMLESS PATIENT EXPERIENCE WITH PROGRESS SITEFINITY
           5.6.5 BANG & OLUFSEN MADE SIGNIFICANT ECOMMERCE GAINS WITH CONTENTFUL
           5.6.6 XOS DIGITAL USED EVOQ CONTENT FOR COLLEGIATE SPORTS WEBSITES, INCLUDING PAC-12 CONFERENCE, FOR CREATING AND OPERATING CUSTOMERS’ WEBSITE
           5.6.7 CINEPLEX USED AGILITY CMS FOR BLAZING FAST MOVIE SEARCH
           5.6.8 TELENOR PROGRAMMATICALLY UNIFIED CONTENT FROM SEVERAL APIS TO DELIVER IMMERSIVE MEDIA EXPERIENCES WITH GRAPHCMS
           5.6.9 MASTERCONTROL BOOSTED CONVERSION RATES OVER 57% WITH PROGRESS SITEINFINITY
           5.6.10 COLLIERS INTERNATIONAL DELIVERED CONTENT EXCELLENCE ACROSS HUNDREDS OF GLOBAL OFFICES WITH BRANDCAST
    5.7 WEB CONTENT MANAGEMENT MARKET: COVID-19 IMPACT
        FIGURE 33 MARKET WITNESSED A MINIMAL SLOWDOWN IN GROWTH IN 2020
    5.8 PATENT ANALYSIS
           5.8.1 METHODOLOGY
           5.8.2 DOCUMENT TYPE
                 TABLE 6 PATENTS FILED
           5.8.3 INNOVATION AND PATENT APPLICATIONS
                 FIGURE 34 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2010-2021
                    5.8.3.1 Top applicants
                            FIGURE 35 TOP 10 COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2010-2021
                            TABLE 7 TOP EIGHT PATENT OWNERS (US) IN THE WEB CONTENT MANAGEMENT MARKET, 2010-2021
    5.9 SUPPLY CHAIN ANALYSIS
        FIGURE 36 SUPPLY CHAIN ANALYSIS: MARKET
    5.10 TECHNOLOGY ANALYSIS
           5.10.1 ARTIFICIAL INTELLIGENCE AND WEB CONTENT MANAGEMENT
           5.10.2 CLOUD COMPUTING AND WEB CONTENT MANAGEMENT
           5.10.3 INTERNET OF THINGS AND WEB CONTENT MANAGEMENT
    5.11 PRICING MODEL ANALYSIS
         TABLE 8 PRICING: WEB CONTENT MANAGEMENT
    5.12 PORTER’S FIVE FORCES ANALYSIS
         TABLE 9 IMPACT OF EACH FORCE ON THE MARKET
         FIGURE 37 PORTER’S FIVE FORCES ANALYSIS
           5.12.1 THREAT OF NEW ENTRANTS
           5.12.2 THREAT OF SUBSTITUTES
           5.12.3 BARGAINING POWER OF SUPPLIERS
           5.12.4 BARGAINING POWER OF BUYERS
           5.12.5 INTENSITY OF COMPETITIVE RIVALRY
    5.13 SCENARIO
         TABLE 10 CRITICAL FACTORS TO IMPACT THE GROWTH OF THE WEB CONTENT MANAGEMENT MARKET

6 WEB CONTENT MANAGEMENT MARKET, BY COMPONENT (Page No. - 103)
    6.1 INTRODUCTION
           6.1.1 COMPONENTS: COVID-19 IMPACT
                 FIGURE 38 SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 11 MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                 TABLE 12 MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
    6.2 SOLUTIONS
        FIGURE 39 INTEGRATED SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
        TABLE 13 SOLUTIONS: MARKET SIZE, BY TYPE, 2016–2020 (USD MILLION)
        TABLE 14 SOLUTIONS: MARKET SIZE, BY TYPE, 2021–2026 (USD MILLION)
        TABLE 15 SOLUTIONS: MARKET SIZE, BY REGION, 2016–202O (USD MILLION)
        TABLE 16 SOLUTIONS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
           6.2.1 STANDALONE
                    6.2.1.1 Growing concern of content teams about reducing linguistic barriers and content intelligence to drive the adoption of web content management standalone solution
                            TABLE 17 STANDALONE MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                            TABLE 18 STANDALONE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
           6.2.2 INTEGRATED
                    6.2.2.1 Need to create, manage, and optimize digital customer experiences to drive the adoption of web content management integrated solution
                            TABLE 19 INTEGRATED MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                            TABLE 20 INTEGRATED MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.3 SERVICES
        FIGURE 40 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
        TABLE 21 SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY TYPE, 2016–2020 (USD MILLION)
        TABLE 22 SERVICES: MARKET SIZE, BY TYPE, 2021–2026 (USD MILLION)
        TABLE 23 SERVICES: MARKET SIZE, BY REGION, 2016–202O (USD MILLION)
        TABLE 24 SERVICES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
           6.3.1 PROFESSIONAL SERVICES
                 FIGURE 41 CONSULTING SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
                 TABLE 25 PROFESSIONAL SERVICES: MARKET SIZE, BY TYPE, 2016–2020 (USD MILLION)
                 TABLE 26 PROFESSIONAL SERVICES: MARKET SIZE, BY TYPE, 2021–2026 (USD MILLION)
                 TABLE 27 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 28 PROFESSIONAL SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    6.3.1.1 Consulting
                               6.3.1.1.1 Consulting services enable companies to lower risks, reduce complexities, and increase RoI to deliver maximum product assurance
                                         TABLE 29 CONSULTING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                                         TABLE 30 CONSULTING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    6.3.1.2 Training, support, and maintenance
                               6.3.1.2.1 Training, support, and maintenance services help customers provide enhancements to solutions and assistance for solving solution-related issues
                                         TABLE 31 TRAINING, SUPPORT, AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                                         TABLE 32 TRAINING, SUPPORT, AND MAINTENANCE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    6.3.1.3 System integration and implementation
                               6.3.1.3.1 Need to ensure minimum risks and cost optimization among companies to drive the demand for system integration and implementation services
                                         TABLE 33 SYSTEM INTEGRATION AND IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                                         TABLE 34 SYSTEM INTEGRATION AND IMPLEMENTATION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
           6.3.2 MANAGED SERVICES
                    6.3.2.1 Growing concern over lowering labor costs and eliminating the cost of hiring and training new IT staff driving companies to outsource managed services
                            TABLE 35 MANAGED SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                            TABLE 36 MANAGED SERVICES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

7 WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 120)
    7.1 INTRODUCTION
           7.1.1 ORGANIZATION SIZE: COVID-19 IMPACT
                 FIGURE 42 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 37 MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                 TABLE 38 MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
    7.2 LARGE ENTERPRISES
           7.2.1 INCREASED COMPETITION AMONG LARGE ENTERPRISES TO TRACK AND IMPROVE DIGITAL EXPERIENCES DRIVES THE DEMAND FOR WEB CONTENT MANAGEMENT SOLUTIONS
                 TABLE 39 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 40 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    7.3 SMALL AND MEDIUM-SIZED ENTERPRISES
           7.3.1 CONCERNS ABOUT THE DELIVERY OF OMNICHANNEL CUSTOMER EXPERIENCES DRIVES THE DEMAND FOR WEB CONTENT MANAGEMENT
                 TABLE 41 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 42 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

8 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE (Page No. - 126)
    8.1 INTRODUCTION
           8.1.1 DEPLOYMENT MODES: COVID-19 IMPACT
                 FIGURE 43 CLOUD SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 43 MARKET SIZE, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION)
                 TABLE 44 MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
    8.2 ON-PREMISES
           8.2.1 ENHANCED CONTROL OVER CONTENT ACCESSIBILITY ACROSS THE NETWORK OF ON-PREMISES TO DRIVE THE ADOPTION OF WEB CONTENT MANAGEMENT
                 TABLE 45 ON-PREMISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 46 ON-PREMISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    8.3 CLOUD
           8.3.1 COST-EFFECTIVENESS, EASY ACCESS, AND SCALABILITY TO BOOST THE ADOPTION OF CLOUD WEB CONTENT MANAGEMENT SOLUTIONS
                 TABLE 47 CLOUD: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 48 CLOUD: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

9 WEB CONTENT MANAGEMENT MARKET, BY APPLICATION (Page No. - 132)
    9.1 INTRODUCTION
           9.1.1 APPLICATIONS: COVID-19 IMPACT
                 FIGURE 44 WEBSITE MANAGEMENT SEGMENT TO RECORD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
                 TABLE 49 MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                 TABLE 50 MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
    9.2 WEBSITE MANAGEMENT
           9.2.1 GROWING CONCERN OVER BUILDING, LAUNCHING, AND MANAGING WEBSITES DRIVING THE ADOPTION OF WEBSITE MANAGEMENT
                 TABLE 51 WEBSITE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 52 WEBSITE MANAGEMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.3 WORKFLOW MANAGEMENT
           9.3.1 GROWING CONCERN ABOUT UNDERSTANDING WORK PROCESSES FOR MAPPING OUT TASKS TO DETECT BOTTLENECKS, DELAYS, AND DESIGNS DRIVING THE ADOPTION OF WORKFLOW MANAGEMENT
                 TABLE 53 WORKFLOW MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 54 WORKFLOW MANAGEMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.4 DOCUMENT MANAGEMENT
           9.4.1 RISING FOCUS ON STORING, ACCESSING, MANAGING, CONTROLLING, AND TRACKING DIGITAL DOCUMENTS DRIVING THE DEMAND FOR DOCUMENT MANAGEMENT
                 TABLE 55 DOCUMENT MANAGEMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 56 DOCUMENT MANAGEMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.5 CONTENT SCHEDULING / DEPLOYMENT
           9.5.1 INCREASING FOCUS ON SCHEDULING A LARGE AMOUNT OF CONTENT AND MAKING CONTENT APPROACH MORE INTEGRATED DRIVING THE DEMAND FOR CONTENT SCHEDULING
                 TABLE 57 CONTENT SCHEDULING / DEPLOYMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 58 CONTENT SCHEDULING / DEPLOYMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.6 ACCESS CONTROL
           9.6.1 RISING CONCERN OVER MINIMIZING THE SECURITY RISK OF UNAUTHORIZED ACCESS TO PHYSICAL AND LOGICAL SYSTEMS DRIVING THE DEMAND FOR ACCESS CONTROL
                 TABLE 59 ACCESS CONTROL: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 60 ACCESS CONTROL: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.7 SOCIAL MEDIA MANAGEMENT
           9.7.1 RISING USE OF INTERNET TECHNOLOGY AND INCREASING AVAILABILITY OF INTERNET SERVICES DRIVING THE ADOPTION OF SOCIAL MEDIA MANAGEMENT
                 TABLE 61 SOCIAL MEDIA MANAGEMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 62 SOCIAL MEDIA MANAGEMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.8 WORKFORCE OPTIMIZATION
           9.8.1 GROWING NEED TO BALANCE CUSTOMER SATISFACTION AND ENHANCE WORK QUALITY DRIVING THE DEMAND FOR WORKFORCE OPTIMIZATION
                 TABLE 63 WORKFORCE OPTIMIZATION: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                 TABLE 64 WORKFORCE OPTIMIZATION: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.9 OTHER APPLICATIONS
        TABLE 65 OTHER APPLICATIONS: MARKET SIZE, BY REGION, 2016–202O (USD MILLION)
        TABLE 66 OTHER APPLICATIONS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

10 WEB CONTENT MANAGEMENT MARKET, BY VERTICAL (Page No. - 145)
     10.1 INTRODUCTION
             10.1.1 VERTICALS: COVID-19 IMPACT
                    FIGURE 45 MEDIA AND ENTERTAINMENT VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
                    TABLE 67 MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                    TABLE 68 MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
     10.2 MEDIA AND ENTERTAINMENT
             10.2.1 INCREASING CHALLENGE OF MEDIA AND ENTERTAINMENT COMPANIES TO MAINTAIN THE VOLUME AND VELOCITY OF CONTENT TO BOOST WEB CONTENT MANAGEMENT ADOPTION
                    TABLE 69 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2016–202 (USD MILLION)
                    TABLE 70 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.3 RETAIL AND ECOMMERCE
             10.3.1 EVER-INCREASING CUSTOMER DATA BASED ON ONLINE PURCHASES, WEB CLICKS, SOCIAL MEDIA ACTIVITIES, AND SMART CONNECTED DEVICES TO BOOST THE ADOPTION OF WEB CONTENT MANAGEMENT
                    TABLE 71 RETAIL AND ECOMMERCE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 72 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.4 IT AND TELECOM
             10.4.1 RISING FOCUS OF TELECOM COMPANIES ON HANDLING VARIOUS ELECTRONIC INFORMATION CHANNELS DRIVING THE ADOPTION OF WEB CONTENT MANAGEMENT
                    TABLE 73 IT AND TELECOM: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 74 IT AND TELECOM: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.5 HEALTHCARE AND LIFE SCIENCES
             10.5.1 DEMAND FOR ENHANCED PATIENT EXPERIENCES AND QUALITY CARE FOR PERSONALIZED TREATMENTS IN REAL-TIME TO DRIVE THE MARKET GROWTH
                    TABLE 75 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 76 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.6 BANKING, FINANCIAL SERVICES, AND INSURANCE
             10.6.1 RISING USE OF MOBILE BANKING SERVICES DRIVING THE GROWTH OF WEB CONTENT MANAGEMENT SOLUTIONS AND SERVICES
                    TABLE 77 BANKING, FINANCIAL SERVICES, AND INSURANCE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 78 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.7 TRAVEL AND HOSPITALITY
             10.7.1 GROWING NEED FOR SELLING THE RIGHT PRODUCT TO THE RIGHT CUSTOMER AND AT THE RIGHT MOMENT VIA THE RIGHT CHANNEL DRIVING THE ADOPTION OF WEB CONTENT MANAGEMENT
                    TABLE 79 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 80 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.8 GOVERNMENT
             10.8.1 INCREASING NEED TO BUILD MODERN DIGITAL GOVERNMENT TO BOOST THE ADOPTION OF WEB CONTENT MANAGEMENT SOLUTIONS
                    TABLE 81 GOVERNMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 82 GOVERNMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.9 EDUCATION
             10.9.1 GROWING FOCUS ON ONLINE EDUCATION DRIVING THE ADOPTION OF WEB CONTENT MANAGEMENT SOLUTIONS AND SERVICES
                    TABLE 83 EDUCATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 84 EDUCATION: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.10 OTHER VERTICALS
           TABLE 85 OTHER VERTICALS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 86 OTHER VERTICALS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

11 WEB CONTENT MANAGEMENT MARKET, BY REGION (Page No. - 161)
     11.1 INTRODUCTION
          FIGURE 46 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
          FIGURE 47 ASIA PACIFIC TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 87 MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
          TABLE 88 MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     11.2 NORTH AMERICA
             11.2.1 NORTH AMERICA: COVID-19 IMPACT
             11.2.2 NORTH AMERICA: REGULATIONS
                        11.2.2.1 Health Insurance Portability and Accountability Act of 1996
                        11.2.2.2 California Consumer Privacy Act
                        11.2.2.3 Gramm–Leach–Bliley Act
                        11.2.2.4 Health Information Technology for Economic and Clinical Health Act
                        11.2.2.5 Sarbanes Oxley Act
                        11.2.2.6 Federal Information Security Management Act
                        11.2.2.7 Payment Card Industry Data Security Standard
                        11.2.2.8 Federal Information Processing Standards
                                 FIGURE 48 NORTH AMERICA: MARKET SNAPSHOT
                                 TABLE 89 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                                 TABLE 90 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                 TABLE 91 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)
                                 TABLE 92 NORTH AMERICA: MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)
                                 TABLE 93 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                                 TABLE 94 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 95 NORTH AMERICA: WEB CONTENT MANAGEMENT SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
                                 TABLE 96 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 97 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                 TABLE 98 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                 TABLE 99 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION)
                                 TABLE 100 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                 TABLE 101 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                 TABLE 102 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                 TABLE 103 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                 TABLE 104 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                 TABLE 105 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                                 TABLE 106 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.2.3 UNITED STATES
                        11.2.3.1 With the increasing customer expectations, companies demand web content management solutions to help users create, manage, and modify content on a website
             11.2.4 CANADA
                        11.2.4.1 Increase in investments by the government in various digital initiatives to lead to an increase in social media management to drive the growth of the web content management solution in Canada
     11.3 EUROPE
             11.3.1 EUROPE: COVID-19 IMPACT
             11.3.2 EUROPE: REGULATIONS
                        11.3.2.1 General Data Protection Regulation
                        11.3.2.2 European Committee for Standardization
                        11.3.2.3 European Technical Standards Institute
                                 TABLE 107 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                                 TABLE 108 EUROPE: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                 TABLE 109 EUROPE: MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)
                                 TABLE 110 EUROPE: MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)
                                 TABLE 111 EUROPE: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                                 TABLE 112 EUROPE: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 113 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
                                 TABLE 114 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 115 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                 TABLE 116 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                 TABLE 117 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION)
                                 TABLE 118 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                 TABLE 119 EUROPE: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                 TABLE 120 EUROPE: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                 TABLE 121 EUROPE: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                 TABLE 122 EUROPE: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                 TABLE 123 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                                 TABLE 124 EUROPE: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.3.3 UNITED KINGDOM
                        11.3.3.1 Increase in the usage of online platforms to lead companies across the UK to display attractive content on websites to drive the adoption of web content management solutions and services
             11.3.4 GERMANY
                        11.3.4.1 Increase in digital mobility and digital spending to drive the growth of the web content management market in Germany
             11.3.5 FRANCE
                        11.3.5.1 Growing concern of French vendors about managing content and digital assets for websites due to the changing digital transformation to drive the demand for web content management solutions
             11.3.6 REST OF EUROPE
     11.4 ASIA PACIFIC
             11.4.1 ASIA PACIFIC: COVID-19 IMPACT
             11.4.2 ASIA PACIFIC: REGULATIONS
                        11.4.2.1 Privacy Commissioner for Personal Data
                        11.4.2.2 Act on the Protection of Personal Information
                        11.4.2.3 Critical Information Infrastructure
                        11.4.2.4 International Organization for Standardization 27001
                        11.4.2.5 Personal Data Protection Act
                                 FIGURE 49 ASIA PACIFIC: MARKET SNAPSHOT
                                 TABLE 125 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                                 TABLE 126 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                 TABLE 127 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)
                                 TABLE 128 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)
                                 TABLE 129 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                                 TABLE 130 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 131 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
                                 TABLE 132 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 133 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                 TABLE 134 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                 TABLE 135 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION)
                                 TABLE 136 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                 TABLE 137 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                 TABLE 138 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                 TABLE 139 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                 TABLE 140 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                 TABLE 141 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                                 TABLE 142 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.4.3 CHINA
                        11.4.3.1 Growing concern of Chinese vendors over migrating their existing information in enterprises into a new format to enhance customer experience will drive the demand for web content management solution
             11.4.4 JAPAN
                        11.4.4.1 Increasing usage of social media platforms in Japan to drive the adoption of web content management solutions to better enhance the customer experience through rich web content
             11.4.5 INDIA
                        11.4.5.1 The growing concern of companies across India to have better content creation and maintenance of web pages for enhanced digital experience to boost the demand for web content management
             11.4.6 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST AND AFRICA
             11.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
             11.5.2 MIDDLE EAST AND AFRICA: REGULATIONS
                        11.5.2.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017
                        11.5.2.2 Cloud Computing Framework
                        11.5.2.3 GDPR Applicability in the Kingdom of Saudi Arabia (KSA)
                        11.5.2.4 Protection of Personal Information Act
                                 TABLE 143 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                                 TABLE 144 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                 TABLE 145 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)
                                 TABLE 146 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)
                                 TABLE 147 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                                 TABLE 148 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 149 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
                                 TABLE 150 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 151 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                 TABLE 152 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                 TABLE 153 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION)
                                 TABLE 154 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                 TABLE 155 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                 TABLE 156 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                 TABLE 157 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                 TABLE 158 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                 TABLE 159 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                                 TABLE 160 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.5.3 KINGDOM OF SAUDI ARABIA
                        11.5.3.1 Growing need of companies across KSA to achieve industry-specific regulatory compliance, provide personalized customer experience, and improve content for websites to drive the demand for web content management solutions
             11.5.4 UNITED ARAB EMIRATES
                        11.5.4.1 Increase in government support and digitalization and the adoption of technological advancements to drive the demand for web content management solutions across UAE
             11.5.5 SOUTH AFRICA
                        11.5.5.1 Increasing awareness of web managers to establish a structured workflow and in-house process for publishing content on websites to drive the demand for web content management solution across South Africa
             11.5.6 REST OF THE MIDDLE EAST AND AFRICA
     11.6 LATIN AMERICA
             11.6.1 LATIN AMERICA: COVID-19 IMPACT
             11.6.2 LATIN AMERICA: REGULATIONS
                        11.6.2.1 Brazil Data Protection Law
                        11.6.2.2 Argentina Personal Data Protection Law No. 25.326
                                 TABLE 161 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                                 TABLE 162 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                 TABLE 163 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)
                                 TABLE 164 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)
                                 TABLE 165 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                                 TABLE 166 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 167 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2020 (USD MILLION)
                                 TABLE 168 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                                 TABLE 169 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                 TABLE 170 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                 TABLE 171 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION)
                                 TABLE 172 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                 TABLE 173 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                 TABLE 174 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                 TABLE 175 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                 TABLE 176 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                 TABLE 177 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                                 TABLE 178 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.6.3 BRAZIL
                        11.6.3.1 The evolution of social network adoption, smartphone penetration, and eCommerce to drive the need for real-time web content management solutions in Brazil
             11.6.4 MEXICO
                        11.6.4.1 Need to display personalized content to enhance customer interactions and satisfaction to drive the web content management solutions in Mexico
             11.6.5 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE (Page No. - 218)
     12.1 OVERVIEW
     12.2 KEY PLAYER STRATEGIES
          FIGURE 50 TOP 5 KEY PLAYER STRATEGIES
     12.3 MARKET SHARE, 2020
          FIGURE 51 ADOBE LED THE WEB CONTENT MANAGEMENT MARKET IN 2020
     12.4 HISTORICAL REVENUE ANALYSIS OF KEY MARKET PLAYERS
          FIGURE 52 REVENUE ANALYSIS OF KEY MARKET PLAYERS
     12.5 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY
             12.5.1 STAR
             12.5.2 EMERGING LEADERS
             12.5.3 PERVASIVE
             12.5.4 PARTICIPANTS
                    FIGURE 53 WEB CONTENT MANAGEMENT MARKET (GLOBAL), COMPANY EVALUATION QUADRANT, 2020
     12.6 STRENGTH OF PRODUCT PORTFOLIO
          FIGURE 54 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN THE MARKET
     12.7 BUSINESS STRATEGY EXCELLENCE
          FIGURE 55 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN THE MARKET
     12.8 RANKING OF KEY MARKET PLAYERS IN THE WEB CONTENT MANAGEMENT MARKET, 2020
          FIGURE 56 RANKING OF KEY PLAYERS, 2020
     12.9 COMPANY (MAJOR PLAYERS) PRODUCT FOOTPRINT ANALYSIS
          TABLE 179 COMPANY (MAJOR PLAYERS) PRODUCT FOOTPRINT
          TABLE 180 COMPANY (MAJOR PLAYERS) VERTICAL FOOTPRINT – PART 1
          TABLE 181 COMPANY (MAJOR PLAYERS) VERTICAL FOOTPRINT – PART 2
          TABLE 182 COMPANY (MAJOR PLAYERS) REGION FOOTPRINT
     12.1 STARTUP/SME EVALUATION MATRIX, 2020
             12.10.1 PROGRESSIVE COMPANIES
             12.10.2 RESPONSIVE COMPANIES
             12.10.3 DYNAMIC COMPANIES
             12.10.4 STARTING BLOCKS
                     FIGURE 57 WEB CONTENT MANAGEMENT MARKET (GLOBAL), STARTUP/SME EVALUATION QUADRANT, 2020
     12.11 STRENGTH OF PRODUCT PORTFOLIO
           FIGURE 58 PRODUCT PORTFOLIO ANALYSIS OF TOP STARTUPS IN THE MARKET
     12.12 BUSINESS STRATEGY EXCELLENCE
           FIGURE 59 BUSINESS STRATEGY EXCELLENCE OF TOP STARTUPS IN THE WEB CONTENT MANAGEMENT MARKET
     12.13 COMPANY (STARTUPS/SMES) PRODUCT FOOTPRINT ANALYSIS
           TABLE 183 COMPANY (STARTUPS/SMES) PRODUCT FOOTPRINT
           TABLE 184 COMPANY (STARTUPS/SMES) VERTICAL FOOTPRINT – PART 1
           TABLE 185 COMPANY (STARTUPS/SMES) VERTICAL FOOTPRINT – PART 2
           TABLE 186 COMPANY (STARTUPS/SMES) REGION FOOTPRINT
     12.14 COMPETITIVE SCENARIO
             12.14.1 NEW SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS
                    TABLE 187 NEW SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2019
             12.14.2 DEALS
                    TABLE 188 DEALS, 2019–2021
             12.14.3 OTHERS
                    TABLE 189 OTHERS, 2019–2020

13 COMPANY PROFILES (Page No. - 240)
     13.1 INTRODUCTION
(Business Overview, Solutions/Services Offered, Recent Developments, COVID-19 Developments, and MnM View)*
     13.2 MAJOR PLAYERS
             13.2.1 ADOBE
                    TABLE 190 ADOBE: BUSINESS OVERVIEW
                    FIGURE 60 ADOBE: FINANCIAL OVERVIEW
                    TABLE 191 ADOBE: SOLUTIONS/SERVICES OFFERED
                    TABLE 192 ADOBE: WEB CONTENT MANAGEMENT MARKET: SOLUTION LAUNCHES AND ENHANCEMENTS
                    TABLE 193 ADOBE: MARKET: DEALS
             13.2.2 MICROSOFT
                    TABLE 194 MICROSOFT: BUSINESS OVERVIEW
                    FIGURE 61 MICROSOFT: FINANCIAL OVERVIEW
                    TABLE 195 MICROSOFT: SOLUTIONS/SERVICES OFFERED
                    TABLE 196 MICROSOFT: MARKET: SOLUTION LAUNCHES AND ENHANCEMENTS
                    TABLE 197 MICROSOFT: MARKET: DEALS
                    TABLE 198 MICROSOFT: WEB CONTENT MANAGEMENT MARKET: OTHERS
             13.2.3 ORACLE
                    TABLE 199 ORACLE: BUSINESS OVERVIEW
                    FIGURE 62 ORACLE: COMPANY SNAPSHOT
                    TABLE 200 ORACLE: SOLUTIONS/SERVICES OFFERED
                    TABLE 201 ORACLE: MARKET: SOLUTION LAUNCHES AND ENHANCEMENTS
                    TABLE 202 ORACLE: MARKET: DEALS
             13.2.4 OPENTEXT
                    TABLE 203 OPENTEXT: BUSINESS OVERVIEW
                    FIGURE 63 OPENTEXT: FINANCIAL OVERVIEW
                    TABLE 204 OPENTEXT: SOLUTIONS/SERVICES OFFERED
                    TABLE 205 OPENTEXT: WEB CONTENT MANAGEMENT MARKET: SOLUTION LAUNCHES AND ENHANCEMENTS
                    TABLE 206 OPENTEXT: MARKET: DEALS
                    TABLE 207 OPENTEXT: MARKET: OTHERS
             13.2.5 RWS
                    TABLE 208 RWS: BUSINESS OVERVIEW
                    FIGURE 64 RWS: COMPANY SNAPSHOT
                    TABLE 209 RWS: SOLUTIONS/SERVICES OFFERED
                    TABLE 210 RWS: MARKET: SOLUTION LAUNCHES AND ENHANCEMENTS
                    TABLE 211 RWS: MARKET: DEALS
             13.2.6 PROGRESS
                    TABLE 212 PROGRESS: BUSINESS OVERVIEW
                    FIGURE 65 PROGRESS: COMPANY SNAPSHOT
                    TABLE 213 PROGRESS: SOLUTIONS/SERVICES OFFERED
                    TABLE 214 PROGRESS: WEB CONTENT MANAGEMENT MARKET: SOLUTION LAUNCHES AND ENHANCEMENTS
                    TABLE 215 PROGRESS: MARKET: DEALS
             13.2.7 UPLAND SOFTWARE
                    TABLE 216 UPLAND SOFTWARE: BUSINESS OVERVIEW
                    FIGURE 66 UPLAND SOFTWARE: COMPANY SNAPSHOT
                    TABLE 217 UPLAND SOFTWARE: SOLUTIONS/SERVICES OFFERED
                    TABLE 218 UPLAND SOFTWARE: MARKET: DEALS
             13.2.8 IBM
                    TABLE 219 IBM: BUSINESS OVERVIEW
                    FIGURE 67 IBM: FINANCIAL OVERVIEW
                    TABLE 220 IBM: SOLUTIONS/SERVICES OFFERED
                    TABLE 221 IBM: WEB CONTENT MANAGEMENT MARKET: SOLUTION LAUNCHES AND ENHANCEMENTS
                    TABLE 222 IBM: MARKET: DEALS
                    TABLE 223 IBM: MARKET: OTHERS
             13.2.9 HUBSPOT
                    TABLE 224 HUBSPOT: BUSINESS OVERVIEW
                    FIGURE 68 HUBSPOT: COMPANY SNAPSHOT
                    TABLE 225 HUBSPOT: SOLUTIONS/ SERVICES OFFERED
                    TABLE 226 HUBSPOT: MARKET: SOLUTION LAUNCHES AND ENHANCEMENTS
                    TABLE 227 HUBSPOT: MARKET: DEALS
             13.2.10 HCL
                     TABLE 228 HCL: BUSINESS OVERVIEW
                     FIGURE 69 HCL: COMPANY SNAPSHOT
                     TABLE 229 HCL: SOLUTIONS/ SERVICES OFFERED
                     TABLE 230 HCL: WEB CONTENT MANAGEMENT MARKET: SOLUTION LAUNCHES AND ENHANCEMENTS
             13.2.11 E-SPIRIT
             13.2.12 SITECORE
             13.2.13 KENTICO
             13.2.14 FRANKLY MEDIA
             13.2.15 DUDA
             13.2.16 AGILITY
             13.2.17 GX SOFTWARE
             13.2.18 SOLODEV
             13.2.19 SITEGLIDE
             13.2.20 AMPLIENCE
     13.3 STARTUP/SME PROFILES
             13.3.1 CONTENTFUL
             13.3.2 CONTENTSTACK
             13.3.3 STORYBLOK
             13.3.4 PANTHEON
             13.3.5 BRANDCAST
             13.3.6 WEBFLOW
             13.3.7 BYNDER
             13.3.8 DOCSIE
             13.3.9 GRAPHCMS
             13.3.10 STRAPI

* Business Overview, Solutions/Services Offered, Recent Developments, COVID-19 Developments, and MnM View might not be captured in case of unlisted companies.

14 ADJACENT AND RELATED MARKETS (Page No. - 293)
     14.1 INTRODUCTION
     14.2 ENTERPRISE CONTENT MANAGEMENT MARKET - GLOBAL FORECAST TO 2025
             14.2.1 MARKET DEFINITION
             14.2.2 MARKET OVERVIEW
                    TABLE 231 GLOBAL ENTERPRISE CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE, 2018–2025 (USD MILLION, Y-O-Y% )
                        14.2.2.1 Enterprise content management market, by component
                                 TABLE 232 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                        14.2.2.2 Enterprise content management market, by deployment mode
                                 TABLE 233 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                        14.2.2.3 Enterprise content management market, by organization size
                                 TABLE 234 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                        14.2.2.4 Enterprise content management market, by business function
                                 TABLE 235 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION)
                        14.2.2.5 Enterprise content management market, by vertical
                                 TABLE 236 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2018–2025 (USD MILLION)
                        14.2.2.6 Enterprise content management market, by region
                                 TABLE 237 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
     14.3 MOBILE APPS AND WEB ANALYTICS MARKET - GLOBAL FORECAST TO 2025
             14.3.1 MARKET DEFINITION
             14.3.2 MARKET OVERVIEW
                    TABLE 238 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2019 (USD MILLION, Y-O-Y%)
                    TABLE 239 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y%)
                        14.3.2.1 Mobile apps and web analytics market, by component
                                 TABLE 240 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                                 TABLE 241 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                        14.3.2.2 Mobile apps and web analytics market, by application
                                 TABLE 242 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                                 TABLE 243 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                        14.3.2.3 Mobile apps and web analytics market, by deployment mode
                                 TABLE 244 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                                 TABLE 245 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                        14.3.2.4 Mobile apps and web analytics market, by organization size
                                 TABLE 246 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                                 TABLE 247 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                        14.3.2.5 Mobile apps and web analytics market, by industry vertical
                                 TABLE 248 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)
                                 TABLE 249 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)
                        14.3.2.6 Mobile apps and web analytics market, by region
                                 TABLE 250 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                                 TABLE 251 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

15 APPENDIX (Page No. - 305)
     15.1 INDUSTRY EXPERTS
     15.2 DISCUSSION GUIDE
     15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     15.4 AVAILABLE CUSTOMIZATIONS
     15.5 RELATED REPORTS
     15.6 AUTHOR DETAILS

The study involved four major activities in estimating the current market size of Web Content Management (WCM) market. Extensive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were used to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the WCM market.

Secondary Research

In the secondary research process, various sources were referred to, for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as WCM Journal, Institute of Electrical and Electronics Engineers (IEEE) journals and magazines, and journals/forums for Machine Learning (ML), WCM India magazine, and other magazines. The WCM spending of various countries was extracted from respective sources. Secondary research was mainly used to obtain key information about the industry’s value chain and supply chain to identify key players based on solutions; services; market classification and segmentation according to offerings of major players; industry trends related to solutions, services, deployment modes, applications, verticals, and regions; and key developments from both market- and technology-oriented perspectives.

Primary Research

Various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief X Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from WCM solution vendors, system integrators, professional service providers, industry associations, and consultants; and key opinion leaders. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

The following is the breakup of primary profiles:

Web Content Management Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the WCM market. The top-down approach was used to derive the revenue contribution of top vendors and their offerings in the WCM market. The bottom-up approach was used to arrive at the overall market size of the global WCM market using key companies’ revenue and their offerings in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market were identified through extensive secondary research.
  • The market size, in terms of value, was determined through primary and secondary research processes.
  • All percentages, shares, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and predict the WCM market by component (solutions and services), solution, application, organization size, deployment mode, vertical, and region
  • To provide detailed information about major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the WCM market
  • To analyze the impact of the COVID-19 pandemic on the WCM market

Available customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product analysis

  • The product matrix provides a detailed comparison of the product portfolio of each company

Geographic analysis

  • Further breakup of the North American WCM market
  • Further breakup of the European WCM market
  • Further breakup of the APAC WCM market
  • Further breakup of the Latin American WCM market
  • Further breakup of the MEA WCM market

Company information

  • Detailed analysis and profiling of additional market players up to 10
COVID-19

Get in-depth analysis of the COVID-19 impact on the Web Content Management Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Web Content Management Market

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