HOME Top Market Reports Augmented and Virtual Reality in Healthcare Market by Offering (Hardware and Software), Device Type, End User, Application (Patient Care Management, Medical Training & Education, Pharmacy Management, Surgery), and Geography - Global Forecast to 2023

Augmented and Virtual Reality in Healthcare Market by Offering (Hardware and Software), Device Type, End User, Application (Patient Care Management, Medical Training & Education, Pharmacy Management, Surgery), and Geography - Global Forecast to 2023

By: marketsandmarkets.com
Publishing Date: November 2017
Report Code: SE 5721

 

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The augmented and virtual reality in healthcare market was valued at USD 504.5 Million in 2016 and is expected to reach USD 4,997.9 Million by 2023, at a CAGR of 36.6% during the forecast period. The base year considered for this study is 2016, and the forecast period considered is between 2017 and 2023.

The objectives of the study are as follows:

  • To define, describe, and forecast the market for augmented reality in healthcare and virtual reality in healthcare, in terms of value, on the basis of offering, device type, end user, application, and geography
  • To forecast the market size for various segments with regard to four main regions: North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze the micromarkets with regard to individual growth trends, prospects, and contributions to the total market
  • To analyze the opportunities in the market for stakeholders by identifying high-growth segments in the market for augmented reality in healthcare and virtual reality in healthcare
  • To use the value chain analysis and market roadmaps to study the evolution and timeline of augmented reality in healthcare and virtual reality in healthcare
  • To analyze competitive developments such as joint ventures, mergers and acquisitions, product developments, and research and development (R&D) in the market for augmented reality in healthcare and virtual reality in healthcare
  • To strategically profile key players, comprehensively analyze their market share and core competencies and describe the competitive landscape of the market

The research methodology includes the use of primary and secondary data. Both top-down and bottom-up approaches have been used to estimate and validate the size of the market and submarkets in overall market for augmented reality in healthcare and virtual reality in the healthcare. Key players in the market have been identified through secondary research. Secondary sources include annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles from recognized authors; directories; and databases. Some of these secondary sources include organizations and associations such as VR/AR Association, AugmentedReality.Org, and Augmented Reality for Enterprise Alliance.

The research methodology includes the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All the percentage shares and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. The breakdown of the profiles of primaries has been depicted in the figure below:

Augmented and Virtual Reality in Healthcare Market

To know about the assumptions considered for the study, download the pdf brochure

The value chain of augmented reality in healthcare and virtual reality in healthcare market includes original equipment manufacturers for AR and VR devices, software vendors, application developers among others. Major companies that are part of the value chain include Google (US), Microsoft (US), DAQRI (US), Psious (Spain), Mindmaze (Switzerland), Firsthand Technology (US), Medical Realities (UK), Atheer (US), Augmedix (US), Oculus VR (US), CAE Healthcare (US), Philips Healthcare (Netherlands & US), 3D Systems (US), VirtaMed (Switzerland), HTC (Taiwan), Siemens Healthineers (Germany), and Virtually Better (US).

Target Audience

  • Raw Material and Manufacturing Equipment Suppliers
  • Semiconductor Foundries
  • Original Equipment Manufacturers (OEMs) (End-User Applications or Electronic Product Manufacturers)
  • Product Manufacturers
  • Original Design Manufacturers (ODMs) and OEM Technology Solution Providers
  • Research Organizations
  • Technology Standard Organizations, Forums, Alliances, and Associations
  • Technology Investors
  • Governments, Financial Institutions, and Investment Communities
  • Analysts and Strategic Business Planners

“The study answers several questions for the target audiences, primarily which market segments to focus on in the next 2–5 years for prioritizing efforts and investments”

Scope of the Report

In this report, augmented and virtual reality in healthcare market has been segmented as follows:

Augmented and Virtual Reality in Healthcare Market, by Offering

  • Hardware
    • Sensors
      • Accelerometer
      • Gyroscope
      • Magnetometer
      • Proximity Sensor 
    • Semiconductor Component
      • Controller/processor
      • Integrated Circuits
    • Displays and Projectors
    • Position Tracker
    • Cameras
    • Others
  • Software
    • Software Development Kits
    • Cloud-Based Services

Augmented and Virtual Reality in Healthcare Market, by Device Type

  • Augmented Reality in Healthcare Market
    • Head-Mounted Display (HMD)
    • Handheld Device
  • Virtual Reality in Healthcare Market
    • Head-Mounted Display (HMD)
    • Gesture Tracking Devices
      • Data Gloves
      • Others
    • Projectors and Display Walls

Augmented and Virtual Reality in Healthcare Market, by End User

  • Hospitals, Clinics, and Surgical Centers
  • Research Organizations and Pharma Companies
  • Research and Diagnostics Laboratories
  • Government and Defense Institutions
  • Others

Augmented and Virtual Reality in Healthcare Market, by Application

  • Surgery
  • Fitness Management
  • Patient Care Management
  • Pharmacy Management
  • Medical Training and Education
  • Others

Augmented and Virtual Reality in Healthcare Market, by Geography

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Rest of the World (RoW)

Company Profiles

Detailed analysis of the major companies present in the market for augmented reality in healthcare and virtual reality in healthcare

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs.

The following customization options are available for the report:

Detailed information of augmented and virtual reality in healthcare software market

Company Information

Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Interviews With Experts
                    2.1.2.2 Breakdown of Primaries
                    2.1.2.3 Key Data From Primary Sources
           2.1.3 Secondary and Primary Research
                    2.1.3.1 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing the Market Share By Bottom-Up Analysis (Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
    2.3 Market Breakdown & Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 33)
    4.1 Attractive Market Opportunities for the AR and VR in Healthcare Market
    4.2 AR and VR in Healthcare Market in APAC
    4.3 AR and VR in Healthcare Market: Developed vs Developing Markets, 2017 and 2023 (USD Million)
    4.4 AR and VR in Healthcare Market, By Country (2017–2023)
    4.5 AR and VR in Healthcare Market, By Application
    4.6 VR in Healthcare Market, By Device Type

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Penetration of Connected Devices in the Healthcare Sector
                    5.2.1.2 Increased Investment in the Healthcare AR and VR
                    5.2.1.3 Growing Need to Reduce the Healthcare Costs
           5.2.2 Restraints
                    5.2.2.1 Lack of Competence in Deployment of the AR and VR Solutions
                    5.2.2.2 Lack of Expertise Among Medical Practitioners to Adopt New Technologies
           5.2.3 Opportunities
                    5.2.3.1 Increasing Demand for AR and VR in Emerging Markets
                    5.2.3.2 Increased Use of AR and VR in Fitness Management
           5.2.4 Challenges
                    5.2.4.1 Overcoming Social Challenges
                    5.2.4.2 Concerns Regarding Data Privacy
                    5.2.4.3 Lack of Compatibility and Interoperability Between AR and VR Solutions Offered By Different Vendors
    5.3 Value Chain Analysis
    5.4 Technologies in AR and VR
           5.4.1 AR Technology
                    5.4.1.1 Marker-Based AR
                               5.4.1.1.1 Passive Marker
                               5.4.1.1.2 Active Marker
                    5.4.1.2 Markerless AR
                               5.4.1.2.1 Model-Based Tracking
                               5.4.1.2.2 Image Processing-Based Tracking
           5.4.2 VR Technology
                    5.4.2.1 Nonimmersive Technology
                    5.4.2.2 Semi-Immersive and Fully Immersive Technologies

6 AR and VR in Healthcare Market, By Offering (Page No. - 45)
    6.1 Introduction
    6.2 Hardware
    6.3 AR and VR Hardware Components
           6.3.1 Sensors
                    6.3.1.1 Accelerometer
                    6.3.1.2 Gyroscope
                    6.3.1.3 Magnetometer
                    6.3.1.4 Proximity Sensor
           6.3.2 Semiconductor Component
                    6.3.2.1 Controller/Processor
                    6.3.2.2 Integrated Circuits
           6.3.3 Displays and Projectors
           6.3.4 Position Tracker
           6.3.5 Cameras
           6.3.6 Others
    6.4 Software
           6.4.1 Software Development Kits
           6.4.2 Cloud-Based Services

7 AR and VR Healthcare Market, By Device Type (Page No. - 54)
    7.1 Introduction
    7.2 AR Healthcare Market, By Device Type
           7.2.1 Head-Mounted Display
           7.2.2 Handheld Device
    7.3 VR Healthcare Market, By Device Type
           7.3.1 Head-Mounted Display
           7.3.2 Gesture-Tracking Device
                    7.3.2.1 Data Gloves
                    7.3.2.2 Others
           7.3.3 Projectors and Display Walls

8 AR and VR Healthcare Market, By End User (Page No. - 61)
    8.1 Introduction
    8.2 Hospitals, Clinics, and Surgical Centers
    8.3 Research Organizations and Pharma Companies
    8.4 Government and Defense Institutions
    8.5 Research and Diagnostics Laboratories
    8.6 Others

9 AR and VR Healthcare Market, By Application (Page No. - 70)
    9.1 Introduction
    9.2 Surgery
    9.3 Fitness Management
    9.4 Patient Care Management
    9.5 Pharmacy Management
    9.6 Medical Training and Education
    9.7 Others

10 Geographic Analysis (Page No. - 83)
     10.1 Introduction
     10.2 North America
             10.2.1 US
             10.2.2 Canada
             10.2.3 Mexico
     10.3 Europe
             10.3.1 Germany
             10.3.2 France
             10.3.3 UK
             10.3.4 Rest of Europe
     10.4 Asia Pacific
             10.4.1 China
             10.4.2 India
             10.4.3 Japan
             10.4.4 South Korea
             10.4.5 Rest of APAC
     10.5 Rest of the World
             10.5.1 Middle East & Africa
             10.5.2 South America

11 Competitive Landscape (Page No. - 106)
     11.1 Introduction
     11.2 Competitive Scenario
             11.2.1 Battle for Market Share: Product Launches and Developments Were the Key Strategies Between 2013 and 2017

12 Company Profiles (Page No. - 110)
     12.1 Introduction
(Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View)*
     12.2 Google
     12.3 Microsoft
     12.4 Daqri
     12.5 Psious
     12.6 Mindmaze
     12.7 Firsthand Technology
     12.8 Atheer
     12.9 Medical Realities
     12.10 Augmedix
     12.11 Oculus VR
     12.12 Start-Up Ecosystem
             12.12.1 Echopixel
             12.12.2 Osso VR
             12.12.3 Surgical Theatre
             12.12.4 Orca Health
             12.12.5 Widerun
     12.13 Promising Companies
             12.13.1 Samsung Electronics
             12.13.2 Osterhout Design Group

*Details on Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 135)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Introducing RT: Real-Time Market Intelligence
     13.5 Available Customizations
     13.6 Related Reports
     13.7 Author Details


List of Tables (60 Tables)

Table 1 AR and VR in Healthcare Market, By Offering, 2015–2023 (USD Million)
Table 2 AR and VR in Healthcare Market, By Component, 2015–2023 (USD Million)
Table 3 AR Healthcare Market for Software, By Application, 2015–2023 (USD Million)
Table 4 VR Healthcare Market for Software, By Application, 2015–2023 (USD Million)
Table 5 AR Healthcare Market, By Device Type, 2015–2023 (USD Thousand)
Table 6 AR Healthcare Market for Device Type, By Application, 2015–2023 (USD Million)
Table 7 VR Healthcare Market, By Device Type, 2015–2023 (USD Million)
Table 8 VR Healthcare Market for Device Type, By Application, 2015–2023 (USD Million)
Table 9 AR Healthcare Market, By End User, 2015–2023 (USD Million)
Table 10 VR Healthcare Market, By End User, 2015–2023 (USD Million)
Table 11 AR Healthcare Market for Hospitals, Clinics, and Surgical Centers, By Region, 2015–2023 (USD Million)
Table 12 VR Healthcare Market for Hospitals, Clinics, and Surgical Centers, By Region, 2015–2023 (USD Million)
Table 13 AR Healthcare Market for Research Organizations and Pharma Companies, By Region, 2015–2023 (USD Million)
Table 14 VR Healthcare Market for Research Organizations and Pharma Companies, By Region, 2015–2023 (USD Million)
Table 15 AR Healthcare Market for Government and Defense Institutions, By Region, 2015–2023 (USD Million)
Table 16 VR Healthcare Market for Government and Defense Institutions, By Region, 2015–2023 (USD Million)
Table 17 AR Healthcare Market for Research and Diagnostics Laboratories, By Region, 2015–2023 (USD Million)
Table 18 VR Healthcare Market for Research and Diagnostics Laboratories, By Region, 2015–2023 (USD Million)
Table 19 AR Healthcare Market for Others, By Region, 2015–2023 (USD Million)
Table 20 VR Healthcare Market for Others, By Region, 2015–2023 (USD Million)
Table 21 AR Healthcare Market, By Application, 2015–2023 (USD Million)
Table 22 VR Healthcare Market, By Application, 2015–2023 (USD Million)
Table 23 Market for Surgery Application, By Technology, 2017–2023 (USD Million)
Table 24 AR Healthcare Market for Surgery Application, By Region, 2017–2023 (USD Million)
Table 25 VR Healthcare Market for Surgery Application, By Region, 2017–2023 (USD Million)
Table 26 Market for Fitness Management Application, By Technology, 2015–2023 (USD Million)
Table 27 AR Healthcare Market for Fitness Management Application, By Region, 2015–2023 (USD Million)
Table 28 VR Healthcare Market for Fitness Management Application, By Region, 2015–2023 (USD Million)
Table 29 Market for Patient Care Management Application, By Technology, 2015–2023 (USD Million)
Table 30 AR Healthcare Market for Patient Care Management Application, By Region, 2015–2023 (USD Million)
Table 31 VR Healthcare Market for Patient Care Management Application, By Region, 2015–2023 (USD Million)
Table 32 Market for Pharmacy Management Application, By Technology, 2015–2023 (USD Million)
Table 33 AR Healthcare Market for Pharmacy Management Application, By Region, 2015–2023 (USD Million)
Table 34 VR Healthcare Market for Pharmacy Management Application, By Region, 2015–2023 (USD Million)
Table 35 Market for Medical Training and Education Application, By Technology, 2015–2023 (USD Million)
Table 36 AR Healthcare Market for Medical Training and Education Application, By Region, 2015–2023 (USD Million)
Table 37 VR Healthcare Market for Medical Training and Education Application, By Region, 2015–2023 (USD Million)
Table 38 Market for Other Applications, By Technology, 2015–2023 (USD Million)
Table 39 AR Healthcare Market for Other Applications, By Region, 2015–2023 (USD Million)
Table 40 VR Healthcare Market for Other Applications, By Region, 2015–2023 (USD Million)
Table 41 AR in Healthcare Market, By Region, 2015–2023 (USD Million)
Table 42 VR in Healthcare Market, By Region, 2015–2023 (USD Million)
Table 43 AR Healthcare Market in North America, By End User, 2015–2023 (USD Million)
Table 44 VR Healthcare Market in North America, By End User, 2015–2023 (USD Million)
Table 45 AR Healthcare Market in North America, By Country, 2015–2023 (USD Million)
Table 46 VR Healthcare Market in North America, By Country, 2015–2023 (USD Million)
Table 47 AR Healthcare Market in Europe, By End User, 2015–2023 (USD Million)
Table 48 VR Healthcare Market in Europe, By End User, 2015–2023 (USD Million)
Table 49 AR Healthcare Market in Europe, By Country, 2015–2023 (USD Million)
Table 50 VR Healthcare Market in Europe, By Country, 2015–2023 (USD Million)
Table 51 AR Healthcare Market in APAC, By End User, 2015–2023 (USD Million)
Table 52 VR Healthcare Market in APAC, By End User, 2015–2023 (USD Million)
Table 53 AR Healthcare Market in APAC, By Country, 2015–2023 (USD Million)
Table 54 VR Healthcare Market in APAC, By Country, 2015–2023 (USD Million)
Table 55 AR Healthcare Market in RoW, By End User, 2015–2023 (USD Million)
Table 56 VR Healthcare Market in RoW, By End User, 2015–2023 (USD Million)
Table 57 AR Healthcare Market in RoW, By Region, 2015–2023 (USD Million)
Table 58 VR Healthcare Market in RoW, By Region, 2015–2023 (USD Million)
Table 59 Ranking of the Top 5 Hardware Device Players in the AR and VR in Healthcare Market
Table 60 Ranking of Top Technology Players in the AR and VR in Healthcare Market


List of Figures (38 Figures)

Figure 1 Market Segmentation
Figure 2 AR and VR in Healthcare Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at the Market Size
Figure 4 Top-Down Approach to Arrive at the Market Size
Figure 5 Data Triangulation Methodology
Figure 6 AR and VR in Healthcare Market, 2015–2023 (USD Million)
Figure 7 Software to Lead the AR and VR in Healthcare Market
Figure 8 Patient Care Management Expected to Lead the AR and VR in Healthcare Market Between 2017 and 2023
Figure 9 North America Held the Largest Share of the AR and VR in Healthcare Market in 2016
Figure 10 North America Expected to Lead the AR and VR in Healthcare Market for Hospitals, Clinics, & Surgical Centers During the Forecast Period
Figure 11 AR and VR in Healthcare Market Expected to Grow at A High Rate Between 2017 and 2023
Figure 12 China Expected to Hold the Largest Share of the AR and VR in Healthcare Market in APAC By 2023
Figure 13 China Expected to Grow at the Highest CAGR in the AR and VR in Healthcare Market By 2023
Figure 14 AR and VR in Healthcare Market in China Expected to Grow at the Highest CAGR Between 2017 and 2023
Figure 15 Patient Care Management Expected to Dominate the AR and VR in Healthcare Market During the Forecast Period
Figure 16 Head-Mounted Displays Expected to Dominate the VR in Healthcare Market By 2023
Figure 17 Increasing Penetration of Connected Devices in the Healthcare Sector Expected to Drive the Growth of the AR and VR in Healthcare Market
Figure 18 Increasing Investment in the AR and VR Sector Expected to Drive the AR & VR in Healthcare Market
Figure 19 Value Chain Analysis (2016): Major Values are Added During Research and Product Development, and Manufacturing Stages
Figure 20 Software Expected to Dominate the AR and VR in Healthcare Market During the Forecast Period
Figure 21 Displays and Projectors Dominated the AR and VR in Healthcare Market During the Forecast Period
Figure 22 AR Healthcare Market for Surgery Application Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 VR Healthcare Market for Surgery Application Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 AR Healthcare Market for HMDS Expected to Grow at the Highest CAGR During the Forecast Period
Figure 25 VR Healthcare Market for Head-Mounted Displays Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 AR Market for Research & Diagnostics Laboratories Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 VR Market for Research Organizations and Associations Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 AR Healthcare Market for Surgery Application Expected to Grow at the Highest CAGR During the Forecast Period
Figure 29 VR Healthcare Market for Surgery Application Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Geographic Snapshot: AR and VR in Healthcare Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 31 US to Hold Largest Size of AR in Healthcare Market By 2023
Figure 32 US to Hold Largest Size of VR in Healthcare Market By 2023
Figure 33 North America: AR and VR in Healthcare Market Snapshot
Figure 34 Europe: AR and VR in Healthcare Market Snapshot
Figure 35 APAC: AR and VR in Healthcare Market Snapshot
Figure 36 Key Developments By Leading Players in the Market Between 2013 and 2017
Figure 37 Google: Company Snapshot
Figure 38 Microsoft: Company Snapshot

The augmented and virtual reality in healthcare market was valued at USD 769.2 Million in 2017 and is expected to reach USD 4,997.9 Million by 2023, at a CAGR of 36.6% during the forecast period. The increasing penetration of connected devices in the healthcare sector, increased investment in the AR and VR healthcare, and the growing need to reduce the healthcare cost are the major drivers for the augmented reality in healthcare and virtual reality in healthcare market.

This report covers the augmented and virtual reality in healthcare market on the basis of offering, device type, end user, application, and geography.

The patient care management application would lead the market for augmented reality in healthcare and virtual reality in healthcare. The use of AR and VR in therapies and rehabilitation would boost the augmented reality in healthcare and virtual reality in healthcare market. The rehabilitation includes brain injury, stroke, and physical therapy among other applications.

The head-mounted displays will hold a major share of the augmented reality in healthcare and virtual reality in healthcare market. Head-mounted displays are the most promising devices to boost the growth of the market for augmented reality in healthcare and virtual reality in healthcare. The use of HMDs in applications such as pharmacy management, patient care management, and medical training and education would be the major driver for the growth of HMDs in augmented reality in healthcare and virtual reality in healthcare.

The end-user segment would comprise hospitals, clinics, and surgical centers during the forecast period. Key challenges faced by hospitals and clinics are data management and clinical operations management due to the increasing number of patients with chronic diseases and the growing need for improved patient outcomes. Technological innovations help healthcare centers improve the service quality by providing care at low cost with less time to service.

North America is expected to lead augmented reality in healthcare and virtual reality in healthcare market in terms of market size, and APAC is likely to witness the highest growth rate by 2023. The increase in research and development and the growing acceptance of newer technologies in APAC are the drivers for augmented reality in healthcare and virtual reality in healthcare market.

Augmented and Virtual Reality in Healthcare Market

The lack of competence in the deployment of AR and VR solutions and lack of expertise among medical practitioners to adopt new technologies are major restraints for the market in augmented reality in healthcare and virtual reality in healthcare.

This report discusses the drivers, restraints, opportunities, and challenges pertaining to the augmented and virtual reality in healthcare market. In addition, it analyzes the current market scenario and forecasts the market size till 2023. Some major companies operating in the market for augmented reality in healthcare and virtual reality in healthcare are Google (US), Microsoft (US), DAQRI (US), Psious (Spain), Mindmaze (Switzerland), Firsthand Technology (US), Medical Realities (UK), Atheer (US), Augmedix (US), and Oculus VR (US). The other major players in the market include CAE Healthcare (US), Philips Healthcare (Netherlands & US), 3D Systems (US), VirtaMed (Switzerland), HTC (Taiwan), Siemens Healthineers (Germany), and Virtually Better (US).

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