AR and VR Display Market by Device Type (AR HMD, VR HMD, HUD, Projector), Technology (AR, VR), Application (Consumer, Enterprise, Commercial, Healthcare, Aerospace & Defense), Display Trends, and Geography - Global Forecast to 2024
[196 Pages Report] The AR and VR display market size is expected to grow from USD 1.6 billion in 2019 to USD 4.4 billion by 2024, at a CAGR of 21.8% during the forecast period.
Increasing adoption of AR and VR devices in various applications, increasing demand for OLED in AR and VR devices, rising technological advancement and growing use of microdisplays in AR and VR devices are the major factors fueling the growth of the overall market.
AR HMDs to grow at higher CAGR during the forecast period.
The use of AR HMDs for enterprise and healthcare applications will be the major driving factor for AR displays in the next five years. HMDs are used in different forms including consumer, commercial, enterprise, aerospace & defense, automotive, and healthcare. The increased use of AR HMDs in enterprise and manufacturing would drive the AR display market for HMDs. The use of AR HMDs in retail would drive off the market for AR HMDs in commercial applications.
Gaming and entertainment applications to have significant share in VR display market
The growing use of VR HMDs for gaming will propel the market for consumer applications. Virtual reality technology offers remarkable results regarding visual effects when used in gaming and sports broadcasts. The demand for head-mounted displays is high in consumer applications because of their use in gaming and sports & entertainment. Advancements in computer technology and internet connectivity is driving the market for VR, which, in turn, is expected to drive the demand for VR displays. Samsung Gear VR, Oculus Rift, PlayStation VR, and HTC Vive are among the popular HMDs that are used in various consumer applications. The use of virtual reality is also found in movies, virtual tours, virtual museums, and many others.
AR display market to lead North America during the forecast period
North America, being a developed and technologically advanced region, is likely to be one of the key contributors to the overall market growth during the forecast period. Applications such as enterprise, aerospace & defense, healthcare, consumer, and commercial are utilizing AR technologies for further advancements. The US has many global players featuring AR products and solutions. This helps North America stand out as one of the significant regions in the AR display market, whereas APAC is expected to lead the overall AR and VR display market.
Key Market Players
Samsung Electronics (South Korea), Sony (Japan), eMagin (US), Kopin (US), LG Display (South Korea), Japan Display (Japan), Syndiant (US), AU Optronics (Taiwan), Barco (Belgium), Seiko Epson (Japan), BEO Technology (China), and HOLOEYE Photonics (Germany) are among the few key companies in the AR and VR display market.
With the demand for OLED displays growing rapidly in the last three years, it can be observed that the Samsung has captured a majority of the market owing to its technological expertise and quick expansion of production capabilities. The growing applications of VR are expected to benefit Samsung in the coming future. The company is planning to boost R&D activities, expand external technology collaborations, and actively invest in strengthening core capabilities. Samsung has a strong presence worldwide and offers OLED display solutions for smartphones and AR/VR devices. The company has a strong financial background and invests heavily in R&D activities.
Scope of the Report:
|
Report Metric |
Details |
|
Market size available for years |
2016-2024 |
|
Base year |
2018 |
|
Forecast period |
2019-2024 |
|
Units |
Value, USD |
|
Segments covered |
Technology, Device Type, Application, and Region |
|
Geographic regions covered |
North America, APAC, Europe, and RoW |
|
Companies covered |
Samsung Electronics (South Korea), Sony (Japan), eMagin (US), Kopin (US), LG Display (South Korea), Japan Display (Japan), Syndiant (US), AU Optronics (Taiwan), Barco (Belgium), Seiko Epson (Japan), BEO Technology (China), HOLOEYE Photonics (Germany), Himax Technologies (Taiwan), Jasper Display (Taiwan), Raontech (South Korea), Innolux (Taiwan), OLiGHTEK (China), Fraunhofer (Germany), Universal Display (US), ITRI (Taiwan), New Vision Display (China), Mojo Vision (US), INT Tech (Hong Kong), EverDisplay Optronics (China), and CREAL3D (Switzerland). |
This report categorizes the AR and VR display market based on technology, device type, application, and region.
AR and VR display market, by Technology:
- Augmented Reality (AR)
- Virtual Reality (VR)
AR and VR display market, by Device Type:
- AR Head-Mounted Display
- VR Head-Mounted Display
- AR Head-Up Display
- Projector
AR display market, by Application:
- Consumer
- Gaming
- Sports and Entertainment
- Commercial
- Enterprise (Manufacturing)
- Automotive
- Healthcare
- Aerospace & Defense
- Energy
- Others
VR display market, by Application:
- Consumer
- Gaming
- Sports and Entertainment
- Commercial
- Enterprise (Manufacturing)
- Healthcare
- Aerospace & Defense
- Others
AR and VR display market, by Region:
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Rest of Europe
- APAC
- China
- Japan
- India
- South Korea
- Rest of APAC
- RoW
- Middle East & Africa
- South America
Key questions addressed by the report
- Which are the major applications in the AR and VR display market? How big is the opportunity for their growth in the developing economies in the next five years?
- Which are the major companies in the market? What are their significant strategies to strengthen their market presence?
- Will the growth of technologies such as AI and IoT, and the advent of factory automation help drive the implementation of market in the enterprise and manufacturing applications?
- Which are the leading countries in the market? What would be the share of North America and APAC in this market in the next five years?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 18)
1.1 Study Objectives
1.2 Market Definition and Scope
1.2.1 Inclusions and Exclusions
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered
1.4 Currency
1.5 Package Size
1.6 Stakeholders
2 Research Methodology (Page No. - 22)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing Market Share By Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing Market Share By Top-Down Analysis (Supply Side)
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. - 31)
4 Premium Insights (Page No. - 37)
4.1 Attractive Market Opportunities in AR and VR Display Market
4.2 VR Display Market in APAC, By Application and Country
4.3 AR Display Market: Developed vs Developing Markets, 2018 and 2024 (USD Million)
4.4 VR Display Market: Major Countries
4.5 AR Display Market: Major Applications
5 Market Overview (Page No. - 40)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Adoption of AR and VR Devices in Various Applications
5.2.1.2 Increasing Demand for OLED Displays in AR and VR Devices
5.2.1.3 Rising Technological Advancement and Growing Use of Microdisplays in AR and VR Devices
5.2.2 Restraints
5.2.2.1 Deployment of Widescreen Alternatives
5.2.2.2 Competition From Existing Devices With Traditional Displays
5.2.2.3 Limited Content Availability
5.2.3 Opportunities
5.2.3.1 Emerging Display TechnologiesMicro-LED
5.2.3.2 Growing Investments in AR and VR Devices From Tech-Giants
5.2.3.3 Technological Advancements in Gaming
5.2.4 Challenges
5.2.4.1 Display Latency and Limited Field of View (FOV)
5.2.4.2 High Cost Devices
5.2.4.3 Complex Manufacturing Processes
6 Industry Trends (Page No. - 47)
6.1 Introduction
6.2 Value Chain Analysis
6.2.1 Research and Development
6.2.2 Panel Manufacturing
6.2.3 Product Integration
6.2.4 Input Suppliers
6.3 Trends
6.3.1 Artificial Intelligence
6.3.2 Microdisplay
7 Display Trends of AR and VR Display (Page No. - 66)
7.1 Introduction
7.2 Liquid Crystal Display (LCD)
7.3 Organic Light-Emitting Diode (OLED)
7.4 Liquid Crystal on Silicon (LCOS)
7.5 Micro-LED
7.6 Digital Light Processing (DLP)
8 AR and VR Display Market, By Technology (Page No. - 70)
8.1 Introduction
8.2 AR
8.2.1 HMDS and HUDS to Play Crucial Role in High Growth of AR Technology in Market
8.3 VR
8.3.1 Use of VR HMDS in Consumer Application to Drive Growth of VR Technology in Market
9 AR and VR Display Market, By Device Type (Page No. - 74)
9.1 Introduction
9.2 Hmd
9.2.1 AR Hmd
9.2.1.1 Use of AR HMDS in Enterprise Application Offers Growth Opportunities
9.2.2 VR Hmd
9.2.2.1 Gaming and Entertainment to Drive Use of VR HMDS
9.3 Hud
9.3.1 Use of AR HUDS in Automotive and Aerospace & Defense to Play Crucial Role to Drive Growth
9.4 Projectors
9.4.1 Use of Projectors in Commercial Application to Drive Growth
10 AR and VR Display Market, By Application (Page No. - 83)
10.1 Introduction
10.2 AR Display Applications
10.2.1 Consumer
10.2.1.1 Gaming
10.2.1.1.1 Increased Demand for AR-Based Gaming Will Drive Growth of Consumer Application
10.2.1.2 Sports and Entertainment
10.2.1.2.1 Sports Broadcasting to Play Crucial Role in High Growth of Sports and Entertainment Application
10.2.2 Commercial
10.2.2.1 Use of AR in Education and Tourism to Drive Growth of Commercial Application
10.2.3 Enterprise (Manufacturing)
10.2.3.1 Augment of Industry 4.0 Will Be Major Growth Avenue for Enterprise Application
10.2.4 Automotive
10.2.4.1 Use of AR HUDS Onto Windshield Will Play Crucial Role in Market Growth
10.2.5 Healthcare
10.2.5.1 Reduction in Complexity for Surgeries and Procedures Will Drive the Use of AR in Healthcare Application
10.2.6 Aerospace & Defense
10.2.6.1 Use of AR Devices to Gain Competitive Advantage in Aerospace & Defense Application
10.2.7 Energy
10.2.7.1 Use of AR for Improving Safety, and Maintenance & Repair Will Play Crucial Role in Growth of Energy Application in AR Display Market
10.2.8 Others
10.3 VR Display Applications
10.3.1 Consumer
10.3.1.1 Gaming
10.3.1.1.1 Immersive Gaming to Drive Growth of VR Gaming Application
10.3.1.2 Sports and Entertainment
10.3.1.2.1 Improved Athletic Performance Using VR to Drive Growth of the Market in Sports & Entertainment Application
10.3.2 Commercial
10.3.2.1 Virtual Classrooms to Play Crucial Role in Growth of VR Display Market
10.3.3 Enterprise (Manufacturing)
10.3.3.1 Training and Simulation to Be Major Growth Avenues in Enterprise Application
10.3.4 Healthcare
10.3.4.1 Intraprocedural Visualization and Patient Rehabilitation to Be Major Growth Factors in Healthcare Application
10.3.5 Aerospace & Defense
10.3.5.1 Use of Combat Simulations to Be Leading Driver for Growth of Aerospace & Defense Application
10.3.6 Others
11 Geographic Analysis (Page No. - 105)
11.1 Introduction
11.2 APAC
11.2.1 China
11.2.1.1 Local Producers of VR and AR Devices Will Drive Growth of Market in China
11.2.2 Japan
11.2.2.1 Use of AR and VR in International Gaming Events Will Play Crucial Role in High Growth of Market in Japan
11.2.3 India
11.2.3.1 Attractive Market Opportunity and Increasing Number of AR and VR Startups Will Drive Growth of AR and VR Display Market in India
11.2.4 South Korea
11.2.4.1 Advent of 5G in the Region Along With Growing Demand for HMDS for Gaming Applications to Boost Growth of Market in South Korea
11.2.5 Rest of APAC
11.3 North America
11.3.1 US
11.3.1.1 Strong Presence of AR Hmd Companies in US Likely to Drive the Market
11.3.2 Canada
11.3.2.1 Use of AR and VR in Enterprise Application Would Drive Growth of Market in Canada
11.3.3 Mexico
11.3.3.1 Large Video-Gaming Industry in the Country Likely to Drive Growth of Market
11.4 Europe
11.4.1 UK
11.4.1.1 Large Video-Gaming Industry in the Country Likely to Drive Growth of Market
11.4.2 Germany
11.4.2.1 Automation in Manufacturing Would Boost Market Growth in Germany
11.4.3 France
11.4.3.1 High Demand for AR and VR in Aerospace & Defense to Boost Its Growth in France
11.4.4 Rest of Europe
11.5 RoW
11.5.1 Middle East & Africa
11.5.1.1 Use of AR and VR in Oil & Gas and Mining to Drive Growth of Market in Middle East & Africa
11.5.2 South America
11.5.2.1 Growing Market for Gaming and Entertainment in South America to Propel Growth of Market
12 Competitive Landscape (Page No. - 133)
12.1 Introduction
12.2 Ranking Analysis of Players in the AR and VR Display Market
12.3 Competitive Leadership Mapping
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
12.4 Competitive Situations and Trends
12.4.1 Product Launches and Developments
12.4.2 Agreements, Partnerships, Contracts, Joint Ventures, and Collaborations
12.4.3 Mergers and Acquisitions
13 Company Profiles (Page No. - 139)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, Right to Win, and MnM View)*
13.1 Introduction
13.2 Key Players
13.2.1 Samsung Electronics
13.2.2 Sony
13.2.3 Emagin Corporation
13.2.4 Kopin Corporation
13.2.5 LG Display
13.2.6 Japan Display (Jdi)
13.2.7 Syndiant
13.2.8 AU Optronics
13.2.9 Barco
13.2.10 Seiko Epson
13.2.11 BOE Technology
13.2.12 Holoeye Photonics
13.3 Key Innovators
13.3.1 Himax Technologies
13.3.2 Innolux Corporation
13.3.3 Truly International
13.3.4 Creal3D
13.3.5 Int Tech (Chuangwang)
13.3.6 Jasper Display Corp. (JDC)
13.3.7 Olightek
13.3.8 Everdisplay Optronics
13.3.9 New Vision Display (NVD)
13.3.10 Raontech
13.4 Other Players
13.4.1 Universal Display Corporation
13.4.2 Fraunhofer Fep
13.4.3 Industrial Technology Research Institute (ITRI)
13.4.4 Google
13.4.5 Vuzix
13.4.6 Magic Leap
13.4.7 Oculus
13.4.8 HTC
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, Right to Win, and MnM View Might Not Be Captured in Case of Unlisted Companies.
14 Appendix (Page No. - 190)
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets Subscription Portal
14.3 Available Customization
14.4 Related Reports
14.5 Author Details
List of Tables (103 Tables)
Table 1 AR and VR Devices and Their Respective Display Technology
Table 2 Comparison of Different Display Technologies
Table 3 Lomid Project
Table 4 Micro-LEDBased Microdisplay Market, By Product, 20172025 (USD Million)
Table 5 Micro-LEDBased Microdisplay Market, By Region, 20172025 (USD Million)
Table 6 Microdisplay Market, By Product, 20162024 (USD Million)
Table 7 Microdisplay Market for Nte Devices, By Region, 20162024 (USD Million)
Table 8 Microdisplay Market for Nte Devices, By Type, 20162024 (USD Million)
Table 9 Microdisplay Market for HMDS, By Region, 20162024 (USD Million)
Table 10 Microdisplay Market for HMDS, By Technology, 20162024 (USD Million)
Table 11 Microdisplay Market for HMDS, By Type, 20162024 (USD Million)
Table 12 Microdisplay Market for HUDS, By Region, 20162024 (USD Million)
Table 13 Microdisplay Market for HUDS, By Technology, 20162024 (USD Million)
Table 14 Microdisplay Market for HUDS, By Industry, 20162024 (USD Million)
Table 15 Microdisplay Market for Projectors, By Region, 20162024 (USD Million)
Table 16 Microdisplay Market for Projectors, By Technology, 20162024 (USD Million)
Table 17 Microdisplay Market, By Technology, 20162024 (USD Million)
Table 18 LCD Microdisplay Market, By Product, 20162024 (USD Million)
Table 19 LCD Microdisplay Market, By Region, 20162024 (USD Million)
Table 20 LCOS Microdisplay Market, By Product, 20162024 (USD Million)
Table 21 LCOS Microdisplay Market, By Region, 20162024 (USD Million)
Table 22 OLED Microdisplay Market, By Product, 20162024 (USD Million)
Table 23 OLED Microdisplay Market, By Region, 20162024 (USD Million)
Table 24 DLP Microdisplay Market, By Product, 20162024 (USD Million)
Table 25 DLP Microdisplay Market, By Region, 20162024 (USD Million)
Table 26 Microdisplay Market, By Region, 20162024 (USD Million)
Table 27 Microdisplay Market in APAC, By Product, 20162024 (USD Million)
Table 28 Microdisplay Market in APAC, By Technology, 20162024 (USD Million)
Table 29 Microdisplay Market in North America, By Product, 20162024 (USD Million)
Table 30 Microdisplay Market in North America, By Technology, 20162024 (USD Million)
Table 31 Microdisplay Market in Europe, By Product, 20162024 (USD Million)
Table 32 Microdisplay Market in Europe, By Technology, 20162024 (USD Million)
Table 33 Microdisplay Market in RoW, By Product, 20162024 (USD Million)
Table 34 Microdisplay Market in RoW, By Technology, 20162024 (USD Million)
Table 35 AR and VR Display Market, By Technology, 20162024 (USD Million)
Table 36 Market, By Device Type, 20162024 (USD Million)
Table 37 Market, By Device Type, 20162024 (Thousand Units)
Table 38 AR Hmd Panel Market, By Application, 20162024 (USD Million)
Table 39 AR Hmd Panel Market, By Region, 20162024 (USD Million)
Table 40 VR Hmd Panel Market, By Application, 20162024 (USD Million)
Table 41 VR Hmd Panel Market, By Region, 20162024 (USD Million)
Table 42 AR Hud Panel Market, By Application, 20162024 (USD Million)
Table 43 AR Hud Panel Market, By Region, 20162024 (USD Million)
Table 44 VR Projector Display Market, By Application, 20162024 (USD Million)
Table 45 VR Projector Display Market, By Region, 20162024 (USD Million)
Table 46 AR Display Market, By Application, 20162024 (USD Million)
Table 47 VR Display Market, By Application, 20162024 (USD Million)
Table 48 AR Display Market for Consumer Applications, By Device Type, 20162024 (USD Million)
Table 49 AR Display Market for Consumer Applications, By Region, 20162024 (USD Million)
Table 50 AR Display Market for Commercial Applications, By Device Type, 20162024 (USD Million)
Table 51 AR Display Market for Commercial Applications, By Region, 20162024 (USD Million)
Table 52 AR Display Market for Enterprise Applications, By Device Type, 20162024 (USD Million)
Table 53 AR Display Market for Enterprise Applications, By Region, 20162024 (USD Million)
Table 54 AR Display Market for Automotive Applications, By Device Type, 20162024 (USD Million)
Table 55 AR Display Market for Automotive Applications, By Region, 20162024 (USD Million)
Table 56 AR Display Market for Healthcare Applications, By Device Type, 20162024 (USD Million)
Table 57 AR Display Market for Healthcare Applications, By Region, 20162024 (USD Million)
Table 58 AR Display Market for Aerospace & Defense Applications, By Device Type, 20162024 (USD Million)
Table 59 AR Display Market for Aerospace & Defense Applications, By Region, 20162024 (USD Million)
Table 60 AR Display Market for Energy Applications, By Device Type, 20162024 (USD Million)
Table 61 AR Display Market for Energy Applications, By Region, 20162024 (USD Million)
Table 62 AR Display Market for Other Applications, By Device Type, 20162024 (USD Million)
Table 63 AR Display Market for Other Applications, By Region, 20162024 (USD Million)
Table 64 VR Display Market for Consumer Applications, By Device Type, 20162024 (USD Million)
Table 65 VR Display Market for Consumer Applications, By Region, 20162024 (USD Million)
Table 66 VR Display Market for Commercial Applications, By Device Type, 20162024 (USD Million)
Table 67 VR Display Market for Commercial Applications, By Region, 20162024 (USD Million)
Table 68 VR Display Market for Enterprise Applications, By Device Type, 20162024 (USD Million)
Table 69 VR Display Market for Enterprise Applications, By Region, 20162024 (USD Million)
Table 70 VR Display Market for Healthcare Applications, By Device Type, 20162024 (USD Million)
Table 71 VR Display Market for Healthcare Applications, By Region, 20162024 (USD Million)
Table 72 VR Display Market for Aerospace & Defense Applications, By Device Type, 20162024 (USD Million)
Table 73 VR Display Market for Aerospace & Defense Applications, By Region, 20162024 (USD Million)
Table 74 VR Display Market for Other Applications, By Device Type, 20162024 (USD Million)
Table 75 VR Display Market for Other Applications, By Region, 20162024 (USD Million)
Table 76 AR Display Market, By Region, 20162024 (USD Million)
Table 77 VR Display Market, By Region, 20162024 (USD Million)
Table 78 APAC AR Display Market, By Application, 20162024 (USD Million)
Table 79 APAC AR Display Market, By Device Type, 20162024 (USD Million)
Table 80 APAC AR Display Market, By Country, 20162024 (USD Million)
Table 81 APAC VR Display Market, By Application, 20162024 (USD Million)
Table 82 APAC VR Display Market, By Device Type, 20162024 (USD Million)
Table 83 APAC VR Display Market, By Country, 20162024 (USD Million)
Table 84 AR Display Market in North America, By Application, 20162024 (USD Million)
Table 85 AR Display Market in North America, By Device Type, 20162024 (USD Million)
Table 86 North America AR Display Market, By Country, 20162024 (USD Million)
Table 87 North America VR Display Market, By Application, 20162024 (USD Million)
Table 88 VR Display Market in North America, By Device Type, 20162024 (USD Million)
Table 89 VR Display Market in North America, By Country, 20162024 (USD Million)
Table 90 Europe AR Display Market, By Application, 20162024 (USD Million)
Table 91 AR Display Market in Europe, By Device Type, 20162024 (USD Million)
Table 92 AR Display Market in Europe, By Country, 20162024 (USD Million)
Table 93 VR Display Market in Europe, By Application, 20162024 (USD Million)
Table 94 VR Display Market in Europe, By Device Type, 20162024 (USD Million)
Table 95 VR Display Market in Europe, By Country, 20162024 (USD Million)
Table 96 Average Internet Speed in European Countries, 2018
Table 97 AR Display Market in RoW, By Application, 20162024 (USD Million)
Table 98 AR Display Market in RoW, By Device Type, 20162024 (USD Million)
Table 99 AR Display Market in RoW, By Region, 20162024 (USD Million)
Table 100 VR Display Market in RoW, By Application, 20162024 (USD Million)
Table 101 VR Display Market in RoW, By Device Type, 20162024 (USD Million)
Table 102 VR Display Market in RoW, By Region, 20162024 (USD Million)
Table 103 Ranking of Key Players in AR and VR Display Market, 2018
List of Figures (52 Figures)
Figure 1 AR and VR Display Market Segmentation
Figure 2 Market: Process Flow of Market Size Estimation
Figure 3 AR and VR Display Market: Research Design
Figure 4 Bottom-Up Approach to Arrive at Market Size
Figure 5 Top-Down Approach to Arrive at Market Size
Figure 6 Data Triangulation
Figure 7 Assumptions of Research Study
Figure 8 Market, 20162024 (USD Million)
Figure 9 Market, By Device Type, 2018 vs 2024
Figure 10 Enterprise Application to Lead AR Display Market From 2019 to 2024
Figure 11 Consumer Application to Lead VR Display Market From 2019 to 2024
Figure 12 North America to Hold Largest Share of AR Display Market By 2024
Figure 13 APAC to Hold Largest Share of VR Display Market By 2024
Figure 14 North America Held Largest Size of AR Display Market for Enterprise Application in 2018
Figure 15 Growing Demand for VR Displays to Drive Market Growth During Forecast Period
Figure 16 Consumer Application and China to Hold Largest Share of VR Display Market in APAC By 2024
Figure 17 China to Witness Highest CAGR By 2024
Figure 18 China to Grow at Fastest Rate During Forecast Period
Figure 19 Consumer Application to Lead AR Display Market During Forecast Period
Figure 20 AR and VR Display Market: Drivers, Restraints, Opportunities, and Challenges
Figure 21 AR and VR Global Investment, 20132017, USD Billion
Figure 22 Market: Value Chain
Figure 23 Market Segmentation, By Display Trend
Figure 24 Market, By Technology
Figure 25 VR Technology to Hold Larger Size of Market During Forecast Period
Figure 26 Market, By Device Type
Figure 27 VR Head-Mounted Displays to Hold Largest Size of Market During Forecast Period
Figure 28 Market, By Application
Figure 29 Enterprise Application to Hold Largest Share of AR Display Market, in Terms of Value, During Forecast Period
Figure 30 Consumer Application to Hold Largest Share of VR Display Market, in Terms of Value, During Forecast Period
Figure 31 Market, By Geography
Figure 32 Geographic Snapshot: Market in APAC to Witness Highest Growth Rate During Forecast Period
Figure 33 North America to Hold Largest Size of AR Display Market During Forecast Period
Figure 34 APAC to Hold Largest Size of VR Display Market By 2024
Figure 35 APAC: Snapshot of AR Display Market
Figure 36 APAC: Snapshot of VR Display Market
Figure 37 North America: Snapshot of AR Display Market
Figure 38 North America: Snapshot of VR Display Market
Figure 39 Europe: Snapshot of AR Display Market
Figure 40 Europe: Snapshot of VR Display Market
Figure 41 Key Developments By Leading Players in the Market From 2016 to 2019
Figure 42 AR and VR Display Market: Competitive Leadership Mapping, 2018
Figure 43 Samsung Electronics: Company Snapshot
Figure 44 Sony Corporation: Company Snapshot
Figure 45 Emagin Corporation: Company Snapshot 2018
Figure 46 Kopin Corporation: Company Snapshot
Figure 47 LG Displays: Company Snapshot
Figure 48 Japan Display Inc: Company Snapshot
Figure 49 AU Optronics: Company Snapshot
Figure 50 Barco: Company Snapshot
Figure 51 Seiko Epson: Company Snapshot
Figure 52 BOE Technology: Company Snapshot
The study involved four major activities in estimating the current size of the AR and VR display market. Exhaustive secondary research has been conducted to collect information about the market, the peer market, and the parent market. Validating findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the total market size. After that, market breakdown and data triangulation methods have been used to estimate the market size of segments and subsegments.
Secondary Research
The research methodology used to estimate and forecast the AR and VR display market begins with capturing data on revenues of the key vendors in the market through secondary research. This study involves the use of extensive secondary sources, directories, and databases such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource to identify and collect information useful for the technical and commercial study of the market. Vendor offerings have also been considered to determine the market segmentation. This entire research methodology includes the review of annual and financial reports of top players, presentations, press releases, journals, paid databases, trade directories, regulatory bodies, and safety standard organizations.
Primary Research
The AR and VR display market comprises several stakeholders, such as suppliers, system integrators, suppliers of standard components, and original equipment manufacturers (OEMs) in the supply chain. The demand side of this market is characterized by the development of consumer, commercial, enterprise, healthcare, and aerospace & defense applications, among others. The supply side is characterized by advancements in various AR and VR devices and its technologies. Various primary sources from the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information. Following is the breakdown of primary respondents.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both top-down and bottom-up approaches have been used to estimate and validate the overall size of the AR and VR display market. These methods have also been used extensively to estimate the size of various market subsegments. The research methodology used to estimate the market size includes the following:
- Key players in significant applications and markets have been identified through extensive secondary research.
- The industrys supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size using the estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakdown procedures have been employed, wherever applicable. The data have been triangulated by studying various factors and trends from both demand and supply sides in consumer, commercial, enterprise, healthcare, and aerospace & defense applications, among others.
Report Objectives
- To describe and forecast the augmented reality (AR) and virtual reality (VR) display market, in terms of value, by technology, device type, and application
- To describe and forecast the AR and VR display market, in terms of volume, by device type
- To estimate and forecast the market size, in terms of value, for various segments across four regionsNorth America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).
- To describe display trends of AR and VR display
- To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
- To strategically analyze micro markets concerning individual growth trends, prospects, and contributions to the overall market
- To identify opportunities for various stakeholders such as display panel manufacturers, component suppliers, and brand product manufacturers by identifying high-growth segments and emerging use cases of the market
- To analyze competitive developments such as collaborations, contracts, partnerships, and product launches and developments in the market
- To strategically profile key players and comprehensively analyze their market shares and core competencies
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to the companys specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix that gives a detailed comparison of the product portfolio of each company
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the AR and VR Display Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in AR and VR Display Market