Automation Testing Market by Technology (IoT, AI, and Big Data), Testing Type (Functional, Performance, Compatibility, and Security), Service (Advisory & Consulting, Managed, and Implementation), Endpoint Interface, and Region - Global Forecast to 2023

The automation testing market size is expected to grow from USD 7.55 Billion in 2017 to USD 19.27 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.7% during the forecast period. The base year considered for the study is 2017 and the forecast period is from 2018 to 2023.

Objectives of the Study

The main objective of the report is to define, describe, and forecast the automation testing market size based on testing type (functional and non-functional), service, endpoint interface, organization size, vertical, and region. The report provides detailed information on the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth. The report attempts to forecast the market size with respect to the 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The report strategically profiles the key market players and comprehensively analyzes their core competencies. Moreover, it tracks and analyzes the competitive developments, such as joint ventures, mergers and acquisitions, and new product developments, in the market.

The research methodology used to estimate and forecast the automation testing market size was initiated with the collection and analysis of data on the key vendor revenues through secondary sources, including the annual reports and press releases, investor presentations, conferences and associations, such as STAR Software Testing Conference; 11th Workshop on Model Based Testing (MBT 2017); National Software Testing Conference; and uTest, technology journals, certified publications, articles from recognized authors, directories, and databases. In addition, the vendor offerings were taken into consideration to determine the market segmentations. The bottom-up procedure was employed to arrive at the overall market size of the market from the revenue of the key players and their market shares. The automation testing market expenditure across all the regions, along with the geographical split in various verticals, was considered to arrive at the overall market size. Post-arrival at the overall market size, the total market was split into several segments and subsegments and were verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments. The breakdown of the profiles of the primary participants is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

The automation testing market includes various vendors providing automation testing solutions and services to commercial clients across the globe. The companies, such as IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (India), Ranorex (Austria), and TestPlant (UK) have adopted partnerships, agreements, and collaborations as the key strategies to enhance their market reach.

Key Target Audience

• Automation testing tool providers
• Automation testing service providers
• Test organizations
• Quality Assurance (QA) providers
• Managed Service Providers (MSPs)
• Software developers
• Consultancy firms and advisory firms
• Technology consultants
• Governments

The study answers several questions for the stakeholders, which market segments are expected to focus in the next 2 to 5 years to prioritize efforts and investments.

Scope of the Report

The research report segments the automation testing market into the following submarkets:

By Testing Type:

• Functional testing
• Non-functional testing

By Non-Functional Testing Type

• API testing
• Security testing
• Performance testing
• Compatibility testing
• Compliance testing
• Usability testing

By Service:

• Advisory and consulting
• Planning and development
• Support and maintenance
• Documentation and training
• Implementation
• Managed
• Others (RoI analysis services, framework services, service virtualization, and assessment services)

By Endpoint Interface:    

• Mobile
• Web
• Desktop

By Organization Size:

• SMEs
• Large Enterprises

By Vertical:         

• BFSI
• Automotive
• Defense and Aerospace
• Healthcare and Life Sciences
• Retail
• Telecom and IT
• Manufacturing
• Logistics and Transportation
• Energy and Utilities

By Region:

• North America
• Europe
• APAC
• MEA
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

• Further breakdown of the North American market into the US and Canada
• Further breakdown of the European market into the UK, Germany, and France

Company Information

• Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in the Automation Testing Market
    4.2 Market Top 3 Services and Regions
    4.3 Market By Testing Type, 2018
    4.4 Market By Organization Size, 2018
    4.5 Market By Region, 2018–2023
    4.6 Market Investment Scenario

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Adoption of Mobile Devices and Technologies
                    5.2.1.2 Increasing Adoption of the Devops Methodology
                    5.2.1.3 Automation Testing Increasing Returns on Investment
                    5.2.1.4 Transforming Testing By Digital Transformation
           5.2.2 Restraints
                    5.2.2.1 Data Protection and Privacy Concerns
           5.2.3 Opportunities
                    5.2.3.1 Advancement of Technologies Exploring Opportunities in Test Automation
                    5.2.3.2 Agile Development Environment for Quality Assurance and Testing
           5.2.4 Challenges
                    5.2.4.1 Lack of Skilled and Experienced Test Automation Resources
                    5.2.4.2 Selection and Management of Testing Tools
    5.3 Automation Testing Trends
           5.3.1 Artificial Intelligence
           5.3.2 Big Data and Predictive Analytics
           5.3.3 Devops
           5.3.4 Internet of Things
           5.3.5 Selenium Testing

6 Automation Testing Market, By Testing Type (Page No. - 42)
    6.1 Introduction
    6.2 Functional Testing
    6.3 Non-Functional Testing
           6.3.1 Application Programming Interface Testing
           6.3.2 Security Testing
           6.3.3 Performance Testing
           6.3.4 Compatibility Testing
           6.3.5 Compliance Testing
           6.3.6 Usability Testing

7 Market By Service (Page No. - 53)
    7.1 Introduction
    7.2 Advisory and Consulting Services
    7.3 Planning and Development Services
    7.4 Support and Maintenance Services
    7.5 Documentation and Training Services
    7.6 Implementation Services
    7.7 Managed Services
    7.8 Others

8 Automation Testing Market, By Endpoint Interface (Page No. - 61)
    8.1 Introduction
    8.2 Mobile
    8.3 Web
    8.4 Desktop

9 Market By Organization Size (Page No. - 66)
    9.1 Introduction
    9.2 Small and Medium-Sized Enterprises
    9.3 Large Enterprises

10 Automation Testing Market, By Vertical (Page No. - 70)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Automotive
     10.4 Defense and Aerospace
     10.5 Healthcare and Life Sciences
     10.6 Retail
     10.7 Telecom and IT
     10.8 Manufacturing
     10.9 Logistics and Transportation
     10.10 Energy and Utilities

11 Automation Testing Market, By Region (Page No. - 80)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 106)
     12.1 Overview
     12.2 Market Ranking
     12.3 Competitive Scenario
             12.3.1 New Product Launches, Product Upgradations, and Product Enhancements
             12.3.2 Partnerships, Collaborations, and Agreements
             12.3.3 Mergers and Acquisitions

13 Company Profiles (Page No. - 111)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     13.1 IBM
     13.2 CA Technologies
     13.3 Micro Focus
     13.4 Capgemini
     13.5 Microsoft
     13.6 Tricentis
     13.7 Smartbear
     13.8 Parasoft
     13.9 Cigniti Technologies
     13.10 Ranorex
     13.11 Testplant
     13.12 Key Innovators
             13.12.1 Sauce Labs
             13.12.2 Applitools
             13.12.3 Afour Technologies
             13.12.4 Invensis Technologies
             13.12.5 Qa Mentor
             13.12.6 Testim.Io
             13.12.7 Codoid
             13.12.8 Mobisoft Infotech
             13.12.9 Infostretch
             13.12.10 Thinksys
             13.12.11 Astegic
             13.12.12 Cygnet Infotech
             13.12.13 Qualitykiosk
             13.12.14 Qasource

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 158)
     14.1 Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports
     14.7 Author Details

List of Tables (70 Tables)

Table 1 Automation Testing Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 2 Market Size By Testing Type, 2016–2023 (USD Million)
Table 3 Functional Testing: Market Size, By Region, 2016–2023 (USD Million)
Table 4 Non-Functional Testing: Market Size, By Type, 2016–2023 (USD Million)
Table 5 Application Programming Interface Testing Market Size, By Region, 2016–2023 (USD Million)
Table 6 Security Testing Market Size, By Region, 2016–2023 (USD Million)
Table 7 Performance Testing Market Size, By Region, 2016–2023 (USD Million)
Table 8 Compatibility Testing Market Size, By Region, 2016–2023 (USD Million)
Table 9 Compliance Testing Market Size, By Region, 2016–2023 (USD Million)
Table 10 Usability Testing Market Size, By Region, 2016–2023 (USD Million)
Table 11 Automation Testing Market Size, By Service, 2016–2023 (USD Million)
Table 12 Advisory and Consulting Services: Market Size, By Region, 2016–2023 (USD Million)
Table 13 Planning and Development Services: Market Size, By Region, 2016–2023 (USD Million)
Table 14 Support and Maintenance Services: Market Size, By Region, 2016–2023 (USD Million)
Table 15 Documentation and Training Services: Market Size, By Region, 2016–2023 (USD Million)
Table 16 Implementation Services: Market Size, By Region, 2016–2023 (USD Million)
Table 17 Managed Services: Market Size, By Region, 2016–2023 (USD Million)
Table 18 Others: Market Size, By Region, 2016–2023 (USD Million)
Table 19 Automation Testing Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 20 Mobile: Market Size, By Region, 2016–2023 (USD Million)
Table 21 Web: Market Size, By Region, 2016–2023 (USD Million)
Table 22 Desktop: Market Size, By Region, 2016–2023 (USD Million)
Table 23 Automation Testing Market Size, By Organization Size, 2016–2023 (USD Million)
Table 24 Small and Medium-Sized Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 25 Large Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 26 Automation Testing Market Size, By Vertical, 2016–2023 (USD Million)
Table 27 Banking, Financial Services, and Insurance: Market Size, By Region, 2016–2023 (USD Million)
Table 28 Automotive: Market Size, By Region, 2016–2023 (USD Million)
Table 29 Defense and Aerospace: Market Size, By Region, 2016–2023 (USD Million)
Table 30 Healthcare and Life Sciences: Market Size, By Region, 2016–2023 (USD Million)
Table 31 Retail: Automation Testing Market Size, By Region, 2016–2023 (USD Million)
Table 32 Telecom and IT: Market Size, By Region, 2016–2023 (USD Million)
Table 33 Manufacturing: Market Size, By Region, 2016–2023 (USD Million)
Table 34 Logistics and Transportation: Market Size, By Region, 2016–2023 (USD Million)
Table 35 Energy and Utilities: Market Size, By Region, 2016–2023 (USD Million)
Table 36 Automation Testing Market Size, By Region, 2016–2023 (USD Million)
Table 37 North America: Market Size, By Testing Type, 2016–2023 (USD Million)
Table 38 North America: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 39 North America: Market Size, By Service, 2016–2023 (USD Million)
Table 40 North America: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 41 North America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 42 North America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 43 Europe: Automation Testing Market Size, By Testing Type, 2016–2023 (USD Million)
Table 44 Europe: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 45 Europe: Market Size, By Service, 2016–2023 (USD Million)
Table 46 Europe: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 47 Europe: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 48 Europe: Market Size, By Vertical, 2016–2023 (USD Million)
Table 49 Asia Pacific: Automation Testing Market Size, By Testing Type, 2016–2023 (USD Million)
Table 50 Asia Pacific: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 51 Asia Pacific: Market Size, By Service, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size, By Vertical, 2016–2023 (USD Million)
Table 55 Middle East and Africa: Automation Testing Market Size, By Testing Type, 2016–2023 (USD Million)
Table 56 Middle East and Africa: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 57 Middle East and Africa: Market Size, By Service, 2016–2023 (USD Million)
Table 58 Middle East and Africa: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 59 Middle East and Africa: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 60 Middle East and Africa: Market Size, By Vertical, 2016–2023 (USD Million)
Table 61 Latin America: Automation Testing Market Size, By Testing Type, 2016–2023 (USD Million)
Table 62 Latin America: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 63 Latin America: Market Size, By Service, 2016–2023 (USD Million)
Table 64 Latin America: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 65 Latin America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 66 Latin America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 67 Market Ranking for the Automation Testing Market, 2018
Table 68 New Product Launches, Product Upgradations, and Product Enhancements, 2016–2018
Table 69 Partnerships, Collaborations, and Agreements, 2015–2017
Table 70 Mergers and Acquisitions, 2017

List of Figures (53 Figures)

Figure 1 Automation Testing Market Segmentation
Figure 2 Market Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Market Assumptions
Figure 7 Market By Region, 2018
Figure 8 Market Top 5 Segments, 2018
Figure 9 Increase in the Number of Mobile Devices and Devops in Organizations is Expected to Drive the Automation Testing Market
Figure 10 Advisory and Consulting Services, and North America are Estimated to Have the Largest Market Shares in 2018
Figure 11 Functional Testing Segment is Expected to Hold the Larger Market Size During the Forecast Period
Figure 12 Large Enterprises Segment is Expected to Hold the Larger Market Share During the Forecast Period
Figure 13 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 14 Asia Pacific is Expected to Emerge as the Best Market for Investments in the Next 5 Years
Figure 15 Automation Testing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Functional Testing Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 17 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 18 Security Testing Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 19 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 20 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 21 Implementation Services Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 22 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 23 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 24 Mobile Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 25 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 26 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Large Enterprises Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 28 Europe is Expected to Have the Second Largest Market Size During the Forecast Period
Figure 29 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Banking, Financial Services, and Insurance Vertical is Expected to Have the Largest Market Size During the Forecast Period
Figure 31 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 32 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 33 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 34 Asia Pacific is Expected to Be an Attractive Destination for Investments
Figure 35 North America: Market Snapshot
Figure 36 Functional Testing Segment is Expected to Dominate the North American Automation Testing Market During the Forecast Period
Figure 37 Functional Testing Segment is Expected to Dominate the Market in Europe During the Forecast Period
Figure 38 Asia Pacific: Market Snapshot
Figure 39 Functional Testing Segment is Expected to Dominate the Market in Asia Pacific During the Forecast Period
Figure 40 Functional Testing Segment is Expected to Dominate the Market in Middle East and Africa During the Forecast Period
Figure 41 Functional Testing Segment is Expected to Dominate the Market in Latin America During the Forecast Period
Figure 42 Key Developments By the Leading Players in the Automation Testing Market During 2015–2018
Figure 43 IBM: Company Snapshot
Figure 44 IBM: SWOT Analysis
Figure 45 CA Technologies: Company Snapshot
Figure 46 CA Technologies: SWOT Analysis
Figure 47 Micro Focus: Company Snapshot
Figure 48 Micro Focus: SWOT Analysis
Figure 49 Capgemini: Company Snapshot
Figure 50 Capgemini: SWOT Analysis
Figure 51 Microsoft: Company Snapshot
Figure 52 Microsoft: SWOT Analysis
Figure 53 Cigniti Technologies: Company Snapshot

MarketsandMarkets estimates the global market size to grow from USD 8.52 Billion in 2018 to USD 19.27 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.7% during the forecast period. The major factors that are expected to drive the growth of the market include the increasing adoption of mobile devices and technologies, increasing adoption of the DevOps methodology, and transforming testing by digital transformation. In addition, the automation testing increasing Returns on Investment (RoI) are expected to boost the market growth. The automation testing market is segmented based on testing type (functional and non-functional), service, endpoint interface, organization size, vertical, and region.

In the automation testing market, the service segment is expected to account for the largest market share. Automation testing services accomplish the growing need of QA as well as development teams with respect to advancement in technology and adoption of diverse categories of the software product. These services help increase the efficiency and effectiveness of applications, replicate testing across different platforms, minimize manual intervention, and reuse test scripts in various testing scenarios. Furthermore, automation testing services are inclusive of selection of suitable test tools, identification of test scenarios, test script maintenance, and generation of automated test reports. Services in the market are categorized into advisory and consulting services, support and maintenance services, planning and development services, documentation and training services, implementation services, managed services, and others. The other services consist of RoI analysis services, framework services, service virtualization, and assessment services.

The security testing under the non-functional testing type is expected to have the largest market share which is attributed to the fact that security testing can determine the quality of security measures, such as the policies, standards, guidelines, procedures, monitoring, and escalation processes, to protect the system. These tests would examine roles and responsibilities of system users. Security testing focuses on finding the possible loopholes and weaknesses in a digital ecosystem. This testing type would also examine the existing network topology, and identify security risks and vulnerabilities. Moreover, this type of testing checks whether a system under test meets the security parameters, such as authentication, authorization, confidentiality, and integrity. It also involves the security measures taken throughout an application code’s life cycle, setting up the network, and connecting devices to identify the security gaps and flaws to protect an organization’s Information Technology (IT) infrastructure from cybercriminals and malicious attacks.

The mobile subsegment is expected to account for the highest CAGR in the endpoint interface segment attributed to the fact that test automation is important for mobility testing as the same use case has to be run and validated on a growing number of devices and platforms. A reusable and scalable automation solution can help optimize the test effort. This significantly reduces the time required for testing and also the cost of testing. Automation testing providers offer different solutions and services that support various mobile endpoint interfaces, such as mobile application consultancy, Android, iOS, Windows, hybrid, cross-platform mobile app development, and support and maintenance services. Furthermore, automation testing for mobile interfaces helps reduce the length of testing type and overall test analysis cost, ensures compatibility of applications with independent nature of IT devices, and finally ensures the application quality by identifying possible performance and security glitches.

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period which is attributed to the fact that it is witnessing dynamic changes in the adoption of automation in testing activities across multiple verticals. Mobile development, quality and testing maturity, and agile methodology adoption are the major areas where companies in the region are increasing their investments. The mobile technology is said to witness a robust growth rate, as the adoption of smartphones is on a steep rise in the APAC region.

Data protection and privacy concerns are expected to be the major restraining factor for the growth of the automation testing market. However, the recent developments, such as new product launches and acquisitions, undertaken by the major market players are expected to boost the market growth.

The study measures and evaluates the major offerings and key strategies of the automation testing market vendors, including IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (India), Ranorex (Austria), and TestPlant (UK). These companies have been at the forefront in offering reliable automation testing to commercial clients across diverse locations.

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