Automation Testing Market by Component (Testing Types (Static, Dynamic (Functional, Non-functional)), Services), Endpoint Interface (Mobile, Web, Desktop, Embedded Software), Organization Size, Vertical, and Region - Global Forecast to 2024
[200 Pages Report] The global automation testing market size is expected to grow USD 12.6 billion in 2019 to USD 28.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.0% during the forecast period. Automated testing involves different types of testing, such as static and dynamic, which are used to automate testing scripts by running those scripts frequently. The automation in static testing can be implemented early in SDLC when the code is not logically completed.
The functional testing segment is expected to have a larger market size during the forecast period.
Functional testing is the type of testing done against the business requirements of the application. It is a black box type of testing. It involves the complete integrated system to evaluate the systems compliance with its specified requirements. Based on the functional specification document, this type of testing is to be carried out. In actual testing, testers need to verify a specific action or function of the code. Functional testing enables more applications to be tested within a shorter period. It also provides access to objects, data, communication protocols, and operating systems, empowering for a test suite with greater depth and breadth.
The implementation segment is expected to grow at the highest CAGR during the forecast period.
Implementation services help assist in test case methodology, creating customized technical controls and steering technologies, and test data analysis. These services comprise customer-specific extensions and integrations, installations, and roll out services. Moreover, implementation services are an essential aspect of executing automation testing, as it helps implement new versions of automation testing tools as well as integrate those tools with the traditional testing ecosystem. Additionally, the implementation of an automation testing framework provides optimum coverage of the test suite and help enterprises derive tangible benefit from test automation.
APAC is expected to grow at the highest CAGR during the forecast period
Several APAC countries, such as Australia, Japan, Singapore, China, New Zealand, and Hong Kong, have fast-growing economies and are expected to offer a favorable market for the automation testing vendors. The region is witnessing rapidly increasing connectivity and accelerating growth of digital transformation. The main factor contributing to the high growth rate is the presence of multinational companies based out North America and Europe. In recent years, the APAC region has undergone tremendous economic growth, political transformations, and social changes. The region has many established SMEs, which are growing at an exponential rate to cater to their large customer base.
Key Automation Testing Market Players
The major automation testing vendors include IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (US), Ranorex (Austria), Eggplant (US), Sauce Labs (US), Applitools (US), AFour Technologies (India), Invensis Technologies (India), Keysight (CA), QA Mentor (US), Testim (US), Codoid (India), Mobisoft Infotech (US), Infostretch (US), ThinkSys (US), Astegic (US), Cygnet Infotech (India), QualityKiosk Technologies (India), QAsource (US), froglogic (Germany) and Worksoft (US).
Scope of Report
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Report Metrics |
Details |
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Market size available for years |
20172024 |
|
Base year considered |
2018 |
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Forecast period |
20192024 |
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Forecast units |
Value (USD) |
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Segments covered |
Component (Testing Types (Static and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop and Embedded Software) Organization Size, Vertical, and Region |
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Geographies covered |
North America, Europe, APAC, Latin America and MEA |
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Companies covered |
IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (US), Ranorex (Austria), Eggplant (US), Sauce Labs (US), Applitools (US), AFour Technologies (India), Invensis Technologies (India), Keysight (CA), QA Mentor (US), Testim (US), Codoid (India), Mobisoft Infotech (US), Infostretch (US), ThinkSys (US), Astegic (US), Cygnet Infotech (India), QualityKiosk Technologies (India), QAsource (US), froglogic (Germany) and Worksoft (US). |
This research report categorizes the automation testing market to forecast revenues and analyze trends in each of the following submarkets:
Based on the Components, the automation testing market has been segmented as follows:
- Testing Types
- Services
Based on Testing Types, the automation testing market has been segmented as follows:
- Static Testing
- Dynamic Testing
Based on Dynamic Testing, the automation testing market has been segmented as follows:
- Functional testing
- Non-functional testing
- API Testing
- Security Testing
- Performance Testing
- Compatibility Testing
- Compliance Testing
- Usability Testing
Based on Service, the automation testing market has been segmented as follows:
- Advisory and Consulting
- Planning and Development
- Support and Maintenance
- Documentation and Training
- Implementation
- Managed
- Others
Based on the Endpoint interface, the automation testing market has been segmented as follows:
- Mobile
- Web
- Desktop
- Embedded Software
Based on Organization Size, the automation testing market has been segmented as follows:
- Small and medium-sized enterprises
- Large enterprises
Based on the Vertical, the automation testing market has been segmented as follows:
- BFSI
- Automotive
- Defense and Aerospace
- Healthcare and Life Sciences
- Retail
- Telecom and IT
- Manufacturing
- Logistics and Transportation
- Energy and Utilities
- Media and Entertainment
- Others
Based on Regions, the automation testing market has been segmented as follows:
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- APAC
- Australia And New Zealand
- China
- Japan
- Rest of APAC
- MEA
- Middle East
- Africa
- Latin America
- Brazil
- Mexico
- Rest of Latin America
Recent Developments:
- In June 2019, SmartBear acquired Cucumber, known for its open-source test automation framework, Cucumber. With Cucumbers Behavior-Driven Development (BDD) community and last years acquisition of HipTest, SmartBear is in the position to offer the complete BDD offering in the market.
- In April 2019, Applitools launched the Applitools Ultrafast Visual Grid. It is a testing and monitoring platform which supports test automation, manual QA, and can accommodate a team of any size.
Key Questions Addressed by the Report:
- Where would all these developments take the industry in the mid to long term?
- What are the upcoming industry solutions for the automation testing market?
- Which are the major factors expected to drive the market?
- Which region would offer high growth for vendors in the market?
- Which solution would gain the largest market share in the market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 21)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 25)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Competitive Leadership Mapping Research Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary (Page No. - 33)
4 Premium Insights (Page No. - 38)
4.1 Attractive Market Opportunities in the Automation Testing Market
4.2 Market By Testing Type, 2019
4.3 Market By Endpoint Interface, 20192024
4.4 Market Market Share of Top 3 Verticals and Regions, 2019
4.5 Market By Organization Size, 2019
4.6 Market Investment Scenario
5 Automation Testing Market Overview and Industry Trends (Page No. - 41)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Need to Provide Seamless End-User Experience With Reduced Time-To-Market
5.2.1.2 Demand for AI and ML in Quality Assurance and Testing Among Enterprises
5.2.2 Restraints
5.2.2.1 High Implementation Cost and Prevailing Manual Testing in the Automation Testing Market
5.2.3 Opportunities
5.2.3.1 Continuous Development in the It Sector
5.2.3.2 Increase in Consumption of Mobile-Based Applications
5.2.4 Challenges
5.2.4.1 Lack of Skilled Professionals
5.3 Industry Trends
5.3.1 Artificial Intelligence and Machine Learning
5.3.2 Continuous Testing
6 Automation Testing Market By Component (Page No. - 45)
6.1 Introduction
6.2 Testing Types
6.2.1 Adoption of Automated Testing to Reduce the Cycle Time By Decreasing Product and Integration Test Time Driving the Growth of the Testing Types Segment
6.3 Services
6.3.1 Need to Increase Software Testing Speed, Cut Manual Costs, and Maintain Product Quality Driving the Growth of the Services Segment
7 Automation Testing Market By Testing Type (Page No. - 50)
7.1 Introduction
7.2 Static Testing
7.2.1 Growing Demand for Left Shift Testing Across the Globe to Drive the Growth of the Static Testing Segment
7.3 Dynamic Testing
7.3.1 Growing Requirement for Automation in Functional and Non-Functional Testing Types to Drive the Growth of the Dynamic Testing Segment
8 Automation Testing Market By Dynamic Testing (Page No. - 54)
8.1 Introduction
8.2 Functional Testing
8.2.1 Adoption of Automated Testing to Achieve Productivity Improvement By Simplifying Testing Fueling the Growth of the Functional Testing Segment
8.3 Non-Functional Testing
8.3.1 Growing Demand for Quality Software Testing to Drive the Growth of the Non-Functional Testing Segment
8.3.2 API Testing
8.3.2.1 Need to Accelerate the Testing Process, Enhance Productivity and Agility, and Reduce Testing and Maintenance Cost Driving the Growth of the API Testing Segment
8.3.3 Security Testing
8.3.3.1 Growing Demand for Quality of Security Measures, Such as Policies, Standards, Guidelines, Procedures, Monitoring, and Escalation Processes to Drive the Growth of the Security Testing Segment
8.3.4 Performance Testing
8.3.4.1 Need for Improved Application Quality in Terms of Transaction Responsiveness, Speed, Scalability, and Stability Under a Variety of Load Conditions to Drive the Growth of the Performance Testing Segment
8.3.5 Compatibility Testing
8.3.5.1 Growing Demand for Automated Testing Compatible Across Interfaces and Platforms to Fuel the Growth of the Compatibility Testing Segment
8.3.6 Compliance Testing
8.3.6.1 Need to Provide Visibility Into Audit Results and Help Testing Teams Identify Systems That Deviate From Compliance Policy Driving the Growth of the Compliance Testing Segment
8.3.7 Usability Testing
8.3.7.1 Increasing Demand for Better User Convenience While Using an Applications Interface to Fuel the Growth of the Usability Testing Segment
9 Automation Testing Market By Service (Page No. - 66)
9.1 Introduction
9.2 Advisory and Consulting
9.2.1 Need to Improve Customer Experience, Lower Total Cost of Ownership, and Reduce Client Complaints Driving the Demand for Advisory and Consulting Services
9.3 Planning and Development
9.3.1 Need to Control the Risks Associated With Test Failures Driving the Demand for Planning and Development Services
9.4 Support and Maintenance
9.4.1 Growing Need to Provide Rapid Resolution of Incidents and Consistent Service Levels Driving the Demand for Support and Maintenance Services
9.5 Documentation and Training
9.5.1 Need to Provide an Objective Assessment of a Software Products Quality in the Current as Well as Updated Versions Driving the Demand for Documentation and Training Services
9.6 Implementation
9.6.1 Need to Derive Tangible Benefit From Test Automation to Drive the Demand for Implementation Services
9.7 Managed
9.7.1 Growing Need to Reduce Infrastructure Complexity and Operational Cost Driving the Demand for Managed Services
9.8 Others
10 Automation Testing Market By Endpoint Interface (Page No. - 75)
10.1 Introduction
10.2 Mobile
10.2.1 Need to Test Increasing Mobile Software Applications Developed Across Operating Systems Driving the Growth of the Mobile Segment
10.3 Web
10.3.1 Need to Meet the Evolving Market Demands and Customer Expectations Across Web Applications Driving the Growth of the Web Segment
10.4 Desktop
10.4.1 Need to Test the Desktop Applications in Multiple Environments With Different System Configurations Driving the Growth of the Desktop Segment
10.5 Embedded Software
10.5.1 Need to Ensure the Quality of Concerned Embedded Software Driving the Growth of the Embedded Software Segment
11 Automation Testing Market By Organization Size (Page No. - 81)
11.1 Introduction
11.2 Small and Medium-Sized Enterprises
11.2.1 Demand for Seamless Business Operability, Increased Productivity, and Dynamic Business Processes to Drive the Adoption of Automation Testing Among Small and Medium-Sized Enterprises
11.3 Large Enterprises
11.3.1 Need to Certify the Smooth Functioning of the Business Operations and Enhance Customer Satisfaction Driving the Adoption of Automation Testing Among Large Enterprises
12 Automation Testing Market By Vertical (Page No. - 86)
12.1 Introduction
12.2 Banking, Financial Services, and Insurance
12.2.1 Increased Demand for Software Development Across Interfaces and Platforms to Drive the Adoption of Automation Testing in the BFSI Vertical
12.3 Automotive
12.3.1 Need to Test Increasing Software Applications for Automobiles to Drive the Adoption of Automation Testing in the Automotive Vertical
12.4 Defense and Aerospace
12.4.1 Need to Automate Testing Process to Transform the Traditional Processes and Systems Driving the Adoption of Automation Testing in the Defense and Aerospace Vertical
12.5 Healthcare and Life Sciences
12.5.1 Need to Enhance the Performance of Healthcare Applications Driving the Adoption of Automation Testing in the Healthcare and Life Sciences Vertical
12.6 Retail
12.6.1 Increasing Need of Cloud Computing Models for Both Running Application and Testing Function to Drive the Adoption of Automation Testing in the Retail Vertical
12.7 Telecom and IT
12.7.1 Need to Improve System Efficiency and Cost Reduction With Scriptless Automation and Automated Frameworks Driving the Adoption of Automation Testing in the Telecom and IT Vertical
12.8 Manufacturing
12.8.1 Need to Perform Non-Signaling Tests on Connected Devices and Support Cellular and Non-Cellular Standards Driving the Adoption of Automation Testing in the Manufacturing Vertical
12.9 Logistics and Transportation
12.9.1 Need to Detect and Mitigate Threats and Vulnerabilities in Applications By Ensuring the Proper Assessment of Compliances Driving the Adoption of Automation Testing in the Logistics and Transportation Vertical
12.10 Energy and Utilities
12.10.1 Increasing Demand for Digital Transformation to Drive the Adoption of Automation Testing in the Energy and Utilities Vertical
12.11 Media and Entertainment
12.11.1 Need for Speed and Flexibility to Automate Applications Driving the Adoption of Automation Testing in the Media and Entertainment Vertical
12.12 Others
13 Automation Testing, By Region (Page No. - 100)
13.1 Introduction
13.2 North America
13.2.1 United States
13.2.1.1 Advanced IT Infrastructure and the Presence of Multiple Players to Contribute to the Growth of Automation Testing Market in the US
13.2.2 Canada
13.2.2.1 Increasing Adoption of New Technologies to Drive the Growth of Market in Canada
13.3 Europe
13.3.1 United Kingdom
13.3.1.1 AI and ML Based Automation Testing Tools to Increase the Demand for Automation Testing Applications in the UK
13.3.2 Germany
13.3.2.1 Existing Ecosystem to Increase the Need for Automation Testing Applications in German Organizations
13.3.3 France
13.3.3.1 Growing Adoption of Automation Testing Applications to Improve the Time-To-Market and Reduce the Overall Software Development Cost in France
13.3.4 Rest of Europe
13.4 Asia Pacific
13.4.1 Australia and New Zealand
13.4.1.1 Presence of Local and International Players to Contribute to the Growth of Automation Testing Market in ANZ
13.4.2 Japan
13.4.2.1 Growing Adoption of Industry 4.0 to Spur the Demand for Automation Testing Applications in Japan
13.4.3 China
13.4.3.1 Already Existing Economy to Enhance the Growth of Automation Testing Market in China
13.4.4 Rest of Asia Pacific
13.5 Middle East and Africa
13.5.1 Middle East
13.5.1.1 Digitalization of Core Business Functions to Drive the Growth of Automation Testing Market in the Middle East
13.5.2 Africa
13.5.2.1 Cloud-Based Solution to Boost the Overall Growth of the Market in Africa
13.6 Latin America
13.6.1 Brazil
13.6.1.1 Increasing Cloud Adoption to Boost the Growth of Market in Brazil
13.6.2 Mexico
13.6.2.1 Investment From Multinational Companies to Boost the Growth of Market in Mexico
13.6.3 Rest of Latin America
14 Competitive Landscape (Page No. - 133)
14.1 Introduction
14.2 Competitive Leadership Mapping
14.2.1 Visionary Leaders
14.2.2 Dynamic Differentiators
14.2.3 Innovators
14.2.4 Emerging Companies
14.3 Competitive Scenario
14.3.1 New Product Launches and Product Enhancements
14.3.2 Partnerships and Collaborations
14.3.3 Mergers and Acquisitions
15 Company Profiles (Page No. - 140)
(Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
15.1 IBM
15.2 CA Technologies
15.3 Micro Focus
15.4 Capgemini
15.5 Microsoft
15.6 Tricentis
15.7 SmartBear Software
15.8 Parasoft
15.9 Cigniti Technologies
15.10 Ranorex
15.11 Eggplant
15.12 Keysight Technologies
15.13 Sauce Labs
15.14 Applitools
15.15 AFour Technologies
15.16 Invensis Technologies
15.17 QA Mentor
15.18 Testim
15.19 Codoid
15.20 Mobisoft Infotech
15.21 Infostretch
15.22 ThinkSys
15.23 Astegic
15.24 Cygnet Infotech
15.25 QualityKiosk Technologies
15.26 QAsource
15.27 Froglogic
15.28 Worksoft
*Details on Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.
16 Appendix (Page No. - 192)
16.1 Discussion Guide
16.2 Knowledge Store: Marketsandmarkets Subscription Portal
16.3 Available Customizationss
16.4 Related Reports
16.5 Author Details
List of Tables (97 Tables)
Table 1 United States Dollar Exchange Rate, 20162018
Table 2 Factor Analysis
Table 3 Evaluation Criteria
Table 4 Automation Testing Market Size and Growth Rate, 20172024 (USD Million, Y-O-Y %)
Table 5 Market Size By Component, 20172024 (USD Million)
Table 6 Testing Types: Market Size By Region, 20172024 (USD Million)
Table 7 Services: Market Size By Region, 20172024 (USD Million)
Table 8 Automation Testing Market Size, By Testing Type, 20172024 (USD Million)
Table 9 Static Testing: Market Size By Region, 20172024 (USD Million)
Table 10 Dynamic Testing: Market Size By Region, 20172024 (USD Million)
Table 11 Market Size By Dynamic Testing, 20172024 (USD Million)
Table 12 Functional Testing: Market Size By Region, 20172024 (USD Million)
Table 13 Automation Testing Market Size, By Non-Functional Testing, 20172024 (USD Million)
Table 14 API Testing: Market Size By Region, 20172024 (USD Million)
Table 15 Security Testing: Market Size By Region, 20172024 (USD Million)
Table 16 Performance Testing: Market Size By Region, 20172024 (USD Million)
Table 17 Compatibility Testing: Market Size By Region, 20172024 (USD Million)
Table 18 Compliance Testing: Market Size By Region, 20172024 (USD Million)
Table 19 Usability Testing: Market Size By Region, 20172024 (USD Million)
Table 20 Automation Testing Market Size, By Service, 20172024 (USD Million)
Table 21 Advisory and Consulting: Market Size By Region, 20172024 (USD Million)
Table 22 Planning and Development: Market Size By Region, 20172024 (USD Million)
Table 23 Support and Maintenance: Market Size By Region, 20172024 (USD Million)
Table 24 Documentation and Training: Market Size By Region, 20172024 (USD Million)
Table 25 Implementation: Market Size By Region, 20172024 (USD Million)
Table 26 Managed: Market Size By Region, 20172024 (USD Million)
Table 27 Others: Market Size By Region, 20172024 (USD Million)
Table 28 Automation Testing Market Size, By Endpoint Interface, 20172024 (USD Million)
Table 29 Mobile: Market Size By Region, 20172024 (USD Million)
Table 30 Web: Market Size By Region, 20172024 (USD Million)
Table 31 Desktop: Market Size By Region, 20172024 (USD Million)
Table 32 Embedded Software: Market Size By Region, 20172024 (USD Million)
Table 33 Automation Testing Market Size, By Organization Size, 20172024 (USD Million)
Table 34 Small and Medium-Sized Enterprises: Market Size By Region, 20172024 (USD Million)
Table 35 Large Enterprises: Market Size By Region, 20172024 (USD Million)
Table 36 Automation Testing Market Size, By Vertical, 20172024 (USD Million)
Table 37 Banking, Financial Services, and Insurance: Market By Region, 20172024 (USD Million)
Table 38 Automotive: Market Size By Region, 20172024 (USD Million)
Table 39 Defense and Aerospace: Market Size By Region, 20172024 (USD Million)
Table 40 Healthcare and Life Sciences: Automation Testing Market Size, By Region, 20172024 (USD Million)
Table 41 Retail: Market Size By Region, 20172024 (USD Million)
Table 42 Telecom and IT: Market Size By Region, 20172024 (USD Million)
Table 43 Manufacturing: Market Size By Region, 20172024 (USD Million)
Table 44 Logistics and Transportation: Market Size By Region, 20172024 (USD Million)
Table 45 Energy and Utilities: Market Size By Region, 20172024 (USD Million)
Table 46 Media and Entertainment: Market Size By Region, 20172024 (USD Million)
Table 47 Others: Market Size By Region, 20172024 (USD Million)
Table 48 Automation Testing Market Size, By Region, 20172024 (USD Million)
Table 49 North America: Market Size By Component, 20172024 (USD Million)
Table 50 North America: Market Size By Testing Type, 20172024 (USD Million)
Table 51 North America: Market Size By Dynamic Testing, 20172024 (USD Million)
Table 52 North America: Market Size By Non-Functional Testing Type, 20172024 (USD Million)
Table 53 North America: Market Size By Service, 20172024 (USD Million)
Table 54 North America: Market Size By Endpoint Interface, 20172024 (USD Million)
Table 55 North America: Market Size By Organization Size, 20192024 (USD Million)
Table 56 North America: Market Size By Vertical, 20172024 (USD Million)
Table 57 North America: Market Size By Country, 20172024 (USD Million)
Table 58 Europe: Automation Testing Market Size, By Component, 20172024 (USD Million)
Table 59 Europe: Market Size By Testing Type, 20172024 (USD Million)
Table 60 Europe: Market Size By Dynamic Testing, 20172024 (USD Million)
Table 61 Europe: Market Size By Non-Functional Testing Type, 20172024 (USD Million)
Table 62 Europe: Market Size By Service, 20172024 (USD Million)
Table 63 Europe: Market Size By Endpoint Interface, 20172024 (USD Million)
Table 64 Europe: Market Size By Organization Size, 20192024 (USD Million)
Table 65 Europe: Market Size By Vertical, 20172024 (USD Million)
Table 66 Europe: Market Size By Country, 20172024 (USD Million)
Table 67 Asia Pacific: Automation Testing Market Size, By Component, 20172024 (USD Million)
Table 68 Asia Pacific: Market Size By Testing Type, 20172024 (USD Million)
Table 69 Asia Pacific: Market Size By Dynamic Testing, 20172024 (USD Million)
Table 70 Asia Pacific: Market Size By Non-Functional Testing Type, 20172024 (USD Million)
Table 71 Asia Pacific: Market Size By Service, 20172024 (USD Million)
Table 72 Asia Pacific: Market Size By Endpoint Interface, 20172024 (USD Million)
Table 73 Asia Pacific: Market Size By Organization Size, 20192024 (USD Million)
Table 74 Asia Pacific: Market Size By Vertical, 20172024 (USD Million)
Table 75 Asia Pacific: Market Size By Country, 20172024 (USD Million)
Table 76 Middle East and Africa: Automation Testing Market Size, By Component, 20172024 (USD Million)
Table 77 Middle East and Africa: Market Size By Testing Type, 20172024 (USD Million)
Table 78 Middle East and Africa: Market Size By Dynamic Testing, 20172024 (USD Million)
Table 79 Middle East and Africa: Market Size By Non-Functional Testing Type, 20172024 (USD Thousand)
Table 80 Middle East and Africa: Market Size By Service, 20172024 (USD Million)
Table 81 Middle East and Africa: Market Size By Endpoint Interface, 20172024 (USD Million)
Table 82 Middle East and Africa: Market Size By Organization Size, 20192024 (USD Million)
Table 83 Middle East and Africa: Market Size By Vertical, 20172024 (USD Thousand)
Table 84 Middle East and Africa: Market Size By Country, 20172024 (USD Million)
Table 85 Latin America: Automation Testing Market Size, By Component, 20172024 (USD Million)
Table 86 Latin America: Market Size By Testing Type, 20172024 (USD Million)
Table 87 Latin America: Market Size By Dynamic Testing, 20172024 (USD Million)
Table 88 Latin America: Market Size By Non-Functional Testing Type, 20172024 (USD Thousand)
Table 89 Latin America: Market Size By Service, 20172024 (USD Million)
Table 90 Latin America: Market Size By Endpoint Interface, 20172024 (USD Million)
Table 91 Latin America: Market Size By Organization Size, 20192024 (USD Million)
Table 92 Latin America: Market Size By Vertical, 20172024 (USD Thousand)
Table 93 Latin America: Market Size By Country, 20172024 (USD Million)
Table 94 Evaluation Criteria
Table 95 New Product Launches and Product Enhancements, 20182019
Table 96 Partnerships and Collaborations, 20172019
Table 97 Mergers and Acquisitions, 20182019
List of Figures (58 Figures)
Figure 1 Global Automation Testing Market: Research Design
Figure 2 Research Methodology
Figure 3 Market Size Estimation Methodology: Bottom-Up and Top-Down Approaches
Figure 4 Global Automation Testing Market to Witness Significant Growth During the Forecast Period
Figure 5 Services Segment to Grow at a Significant CAGR During the Forecast Period
Figure 6 North America to Account for the Highest Market Share in 2019
Figure 7 Fastest Growing Segments of the Automation Testing Market
Figure 8 Need to Provide Seamless User Experience With Reduced Time-To-Market and Adoption of AI/ML in QA and Testing Driving the Growth of the Automation Testing Market
Figure 9 Dynamic Testing Segment to Account for a Higher Market Share During the Forecast Period
Figure 10 Web Segment to Account for the Highest Market Share During the Forecast Period
Figure 11 Banking, Financial Services, and Insurance Vertical, and North America to Account for the Highest Market Shares in 2019
Figure 12 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 13 Asia Pacific to Emerge as the Best Market for Investments in the Next 5 Years
Figure 14 Drivers, Restraints, Opportunities, and Challenges: Automation Testing Market
Figure 15 Services Segment to Dominate the Market During the Forecast Period
Figure 16 North America to Have the Largest Market Size During the Forecast Period
Figure 17 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 18 Dynamic Testing Segment to Dominate the Market During the Forecast Period
Figure 19 North America to Have the Largest Market Size During the Forecast Period
Figure 20 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 21 Functional Testing Segment to Dominate the Market During the Forecast Period
Figure 22 North America to Have the Largest Market Size During the Forecast Period
Figure 23 Usability Testing Segment to Grow at the Highest CAGR During the Forecast Period
Figure 24 North America to Have the Largest Market Size During the Forecast Period
Figure 25 North America to Have the Largest Market Size During the Forecast Period
Figure 26 Implementation Segment to Have the Largest Market Size During the Forecast Period
Figure 27 North America to Have the Largest Market Size During the Forecast Period
Figure 28 North America to Have the Largest Market Size During the Forecast Period
Figure 29 Mobile Segment to Dominate the Automation Testing Market During the Forecast Period
Figure 30 North America to Have the Largest Market Size During the Forecast Period
Figure 31 Large Enterprises Segment to Dominate the Market During the Forecast Period
Figure 32 Europe to Have Significant Market Size During the Forecast Period
Figure 33 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 34 Banking, Financial Services and Insurance Vertical to Have the Largest Market Size During the Forecast Period
Figure 35 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 36 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 37 North America to Exhibit the Largest Market Size During the Forecast Period
Figure 38 Asia Pacific to be an Attractive Destination for Investments
Figure 39 North America: Market Snapshot
Figure 40 Services Segment to Dominate North American Automation Testing Market During the Forecast Period
Figure 41 Services Segment to Dominate the Automation Testing Market in Europe During the Forecast Period
Figure 42 Asia Pacific: Market Snapshot
Figure 43 Services Segment to Dominate the Market in Asia Pacific During the Forecast Period
Figure 44 Services Segment to Dominate the Market in Middle East and Africa During the Forecast Period
Figure 45 Services Segment to Dominate the Market in Latin America During the Forecast Period
Figure 46 Automation Testings Market (Global) Competitive Leadership Mapping, 2019
Figure 47 Key Developments By the Leading Players in the Automation Testing Market During 20172019
Figure 48 IBM: Company Snapshot
Figure 49 IBM: SWOT Analysis
Figure 50 CA Technologies: Company Snapshot
Figure 51 CA Technologies: SWOT Analysis
Figure 52 Micro Focus: Company Snapshot
Figure 53 Micro Focus: SWOT Analysis
Figure 54 Capgemini: Company Snapshot
Figure 55 Capgemini: SWOT Analysis
Figure 56 Microsoft: Company Snapshot
Figure 57 Microsoft: SWOT Analysis
Figure 58 Keysight Technologies: Company Snapshot
The study involved four major activities in estimating the current market size for the automation testing market. Exhaustive secondary research was done to collect information on the automation testing market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and sub-segments of the automation testing market.
Secondary Research
In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva have been referred to, to identify and collect information for this study. These secondary sources included annual reports, press releases and investor presentations of companies, whitepapers, certified publications and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.
Primary Research
The automation testing market comprises several stakeholders, such as automation testing vendors, regulatory bodies, system integrators, resellers and distributors, research organizations, government agencies, enterprise users, venture capitalists, private equity firms, and startup companies. The demand-side of the automation testing market consists of enterprises across different industries, including retail, manufacturing and logistics, BFSI, telecom and IT, healthcare, and life science. The supply-side includes automation testing solution providers, offering automation testing solution and services. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of the primary respondents:
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Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the automation testing market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- The key players in the industry and markets have been identified through extensive secondary research.
- The industrys supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Report Objectives
- To define, describe, and forecast the automation testing market by component (solution and services), service type, organization size, vertical, and region
- To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the automation testing market
- To analyze the market with respect to individual growth trends, prospects, and contributions to the automation testing market
- To forecast the market size of 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
- To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the automation testing market
- To profile the key players in the automation testing market and comprehensively analyze their core competencies in each subsegment
- To analyze the competitive developments, such as agreements, partnerships, acquisitions, and product/solution launches, in the automation testing market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix provides a detailed comparison of the product portfolio of each company
Geographic Analysis
- Further breakup of the North American market into the US and Canada
- Further breakup of the European market into the UK, Germany, and Rest of Europe
- Further breakup of the APAC market into ANZ, Japan, and Rest of APAC
- Further breakup of the MEA market into Africa and the Middle East
- Further breakup of the Latin American market into Brazil, Mexico, and Rest of Latin America
Company Information
- Detailed analysis and profiling of additional market players
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