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Virtual Reality Market by Component (Hardware and Software), Technology (Non-Immersive, Semi- & Fully Immersive), Device Type (Head-Mounted Display, Gesture Control Device), Application and Geography - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: July 2016
Report Code: SE 3528

The virtual reality market is estimated to grow from USD 1.37 Billion in 2015 to USD 33.90 Billion by 2022, at a CAGR of 57.8% between 2016 and 2022. The base year considered for the study is 2015, and the market size forecast is given for the period between 2016 and 2022.

The objectives of the study are as follows:

To define, describe, and forecast the global virtual reality (VR) market on the basis of VR component, technology, device type, application, and geography
To forecast the market size for various segments with regard to four main regions, namely, the North America, Europe, Asia-Pacific, and Rest of the World (RoW)
To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contributions to the total market
To use the Porter’s five forces model to gauge the entry barriers to this market, along with the analysis of the value chain and market roadmaps to study the evolution and timeline of the virtual reality market
To strategically profile key players, comprehensively analyze their market share and core competencies, and describe the competitive landscape of the market
To analyze competitive developments such as joint ventures, mergers & acquisitions, new product developments, and research & development in the virtual reality market

The research methodology used to estimate and forecast the virtual reality market begins with capturing data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall size of the global virtual reality market from the revenues of the key players. After arriving at the overall market size, the total market was split into several segments and subsegments which are then verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. Some of these secondary sources include organizations and associations such as VR/AR Association, Global Virtual Reality Association, and AsiaVR Association among others.

The breakdown of profiles of primary respondents is depicted in the figure below.

Virtual Reality Market

To know about the assumptions considered for the study, download the pdf brochure

The value chain of the virtual reality market includes the hardware and software companies such as Oculus VR, LLC (US), Sony Corporation (Japan), HTC Corporation (Taiwan), Samsung Electronics Co., Ltd. (South Korea), EON Reality Inc. (US), Google Inc. (US), Microsoft Corporation (US), Vuzix Corporation (US), CyberGlove Systems Inc. (US), Sensics, Inc. (US), Leap Motion Inc. (US), Marxent Labs LLC (US), WorldViz (US), Jaunt, Inc. (US), Cyberith GmbH (Austria), Virtalis Limited (UK), and Sixense Entertainment, Inc. (US) among others.

Target Audience:

Raw material and manufacturing equipment suppliers
Semiconductor foundries
Original equipment manufacturers (OEMs) (end-user application or electronic product manufacturers)
Research organizations
Technology standards organizations, forums, alliances, and associations
Governments, financial institutions, and investment communities
Analysts and strategic business planners
End users

“The study answers several questions for the target audiences, primarily which market segments to focus on in the next 2–5 years for prioritizing efforts and investments”

Scope of the Report:

In this report, virtual reality market into the following submarkets:

Virtual Reality Market, by Component

Hardware Components
- Sensors
  - Magnetometers
  - Accelerometers
  - Gyroscopes
  - Proximity Sensors
  - Image Sensors
Semiconductor Components
- Controllers/Processors
- Integrated Circuits
- Displays
Software Components
- Software Developer Kits (SDK)
- Cloud-Based Solutions

Virtual Reality Market, By Device Type

Head-Mounted Displays (HMDs)
Gesture Control Devices
- Data Gloves
- Others
Projectors and Display Walls

Virtual Reality Market, By Technology

Non-Immersive
Semi-Immersive & Fully Immersive

Virtual Reality Market, By Application

Consumer
Commercial
Aerospace & Defense
Medical
Industrial
Others
- Automotive
- Architecture & Building Design
- Enterprise Solutions
- Geospatial Mining

Virtual Reality Market, By Region

North America
Europe
APAC
Rest of the World

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Analysis of virtual reality market in different geographies
Analysis of various virtual reality devices in detail

Company Information:

Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown & Data Triangulation
    2.4 Research Assumptions
           2.4.1 Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 31)
    4.1 Virtual Reality Market, 2016–2022 (USD Billion)
    4.2 Market in Asia-Pacific
    4.3 Market: Developed vs Developing Markets, 2015 and 2022 (USD Million)
    4.4 U.S. Holds the Largest Market Share in the Market During the Forecast Period
    4.5 Virtual Reality Market: By Application
    4.6 Market: Consumer and Commercial Verticals (2015)

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 Virtual Reality Market, By Component
           5.2.2 Market, By Technology
           5.2.3 Virtual Reality Market, By Device Type
           5.2.4 Market, By Application
           5.2.5 Virtual Reality Market, By Geography
    5.3 Market Evolution
    5.4 Market Dynamics: Market
           5.4.1 Drivers
                    5.4.1.1 Increasing Adoption of Head-Mounted Displays (HMD) in Gaming and Entertainment Sector
                    5.4.1.2 Decline in the Prices of Displays and Other Hardware Components of HMDs
                    5.4.1.3 Use of VR for Training and Simulation in Defense
           5.4.2 Restraints
                    5.4.2.1 Display Latency and Energy Consumption Affect the Overall Performance of Virtual Reality Devices
                    5.4.2.2 Lack of Movement and Health Concerns Related to Low Resolution
           5.4.3 Opportunities
                    5.4.3.1 Significant Number of Investments in the Virtual Reality Market
                    5.4.3.2 Increasing Adoption of Head-Mounted Displays in Medical and Healthcare
                    5.4.3.3 Increasing Applications in the Architecture & Design Segment
           5.4.4 Challenges
                    5.4.4.1 Developing User-Friendly Virtual Reality and Tracking Systems for Easy Acceptance and Penetration of the Virtual Reality

6 Industry Trends (Page No. - 44)
    6.1 Introduction
    6.2 Value Chain Analysis: Virtual Reality
    6.3 Key Trends in the Virtual Reality Market
    6.4 Porter’s Five Forces Analysis
           6.4.1 Bargaining Power of Suppliers
           6.4.2 Bargaining Power of Buyers
           6.4.3 Threat of New Entrants
           6.4.4 Threat of Substitutes
           6.4.5 Intensity of Rivalry

7 Virtual Reality Market, By Component (Page No. - 54)
    7.1 Introduction
    7.2 Virtual Reality Market for Components
           7.2.1 Hardware Components in the Market
                    7.2.1.1 Sensors
                               7.2.1.1.1 Accelerometers
                               7.2.1.1.2 Gyroscopes
                               7.2.1.1.3 Magnetometers
                               7.2.1.1.4 Global Positioning Systems
                               7.2.1.1.5 Proximity Sensors
                    7.2.1.2 Semiconductor Components
                               7.2.1.2.1 Controllers/Processors
                               7.2.1.2.2 Integrated Circuits
                    7.2.1.3 Displays
           7.2.2 Software Components and Services in the Market
                    7.2.2.1 Software Development Kits
                    7.2.2.2 Cloud-Based Solutions

8 Virtual Reality Market, By Technology (Page No. - 61)
    8.1 Introduction
    8.2 Virtual Reality Technology
           8.2.1 Non-Immersive Technology
           8.2.2 Semi-Immersive & Fully Immersive Technologies

9 Virtual Reality Market, By Device Type (Page No. - 65)
    9.1 Introduction
    9.2 Virtual Reality Devices
           9.2.1 Head-Mounted Displays (HMDs)
           9.2.2 Gesture Control Devices
                    9.2.2.1 Data Gloves
                    9.2.2.2 Others

10 Virtual Reality Market, By Application (Page No. - 71)
     10.1 Introduction
     10.2 Virtual Reality Applications
             10.2.1 Consumer
                        10.2.1.1 Gaming & Entertainment
                                     10.2.1.1.1 Sports
             10.2.2 Commercial
                        10.2.2.1 Retail
                        10.2.2.2 Education & Training
                        10.2.2.3 Tourism
             10.2.3 Aerospace & Defense
             10.2.4 Medical
                        10.2.4.1 Surgery
                        10.2.4.2 Fitness Management
                        10.2.4.3 Pharmacy Management
                        10.2.4.4 Medical Training
             10.2.5 Industrial
             10.2.6 Others
                        10.2.6.1 Automotive
                        10.2.6.2 Architecture and Building Design
                        10.2.6.3 Enterprise Solutions
                        10.2.6.4 Geospatial Mining

11 Virtual Reality Market, By Geography (Page No. - 99)
     11.1 Introduction
     11.2 North America
             11.2.1 U.S.
             11.2.2 Canada
             11.2.3 Mexico
     11.3 Europe
             11.3.1 U.K.
             11.3.2 Germany
             11.3.3 France
             11.3.4 Rest of Europe
     11.4 Asia-Pacific (APAC)
             11.4.1 China
             11.4.2 India
             11.4.3 South Korea
             11.4.4 Japan
             11.4.5 Rest of APAC
     11.5 Rest of the World (RoW)
             11.5.1 Middle East & Africa
             11.5.2 Latin America

12 Competitive Landscape (Page No. - 123)
     12.1 Introduction
     12.2 Competitive Scenario
             12.2.1 New Product Launches & Developments
             12.2.2 Partnerships
             12.2.3 Agreements, Collaborations, and Capital Fundings
             12.2.4 Acquisitions and Expansions

13 Company Profile (Page No. - 131)
(Overview, Products and Services, Financials, Strategy & Development)*
     13.1 Introduction
     13.2 Oculus VR, LLC
     13.3 Sony Corporation
     13.4 Samsung Electronics Co., Ltd.
     13.5 HTC Corporation
     13.6 EON Reality, Inc.
     13.7 Google Inc.
     13.8 Microsoft Corporation
     13.9 Vuzix Corporation
     13.10 Cyberglove Systems Inc.
     13.11 Sensics, Inc.
     13.12 Leap Motion, Inc.
     13.13 Sixense Entertainment, Inc.
     13.14 Key Innovators in the VR Market

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 163)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customization
     14.6 Related Reports

List of Tables (79 Tables)

Table 1 Key Trends in the Virtual Reality Market
Table 2 Intensity of Rivalry and Bargaining Power of Buyers Had A Major Impact on the Overall Market
Table 3 Virtual Reality Market, By Component, 2013–2022 (USD Billion)
Table 4 Market for Hardware Components, By Type, 2013–2022 (USD Million)
Table 5 Market for Software Components, By Technology, 2013–2022 (USD Million)
Table 6 Virtual Reality Market, By Technology, 2013–2022 (USD Million)
Table 7 Semi-Immersive & Fully Immersive Virtual Reality Market, By Device Type, 2013–2022 (USD Million)
Table 8 Virtual Reality Market, By Device Type, 2013–2022 (USD Million)
Table 9 Market for HMDs, By Application, 2013–2022 (USD Million)
Table 10 Market for Gesture Control Devices, By Application, 2013–2022 (USD Million)
Table 11 Virtual Reality Market for Gesture Control Devices, By Type, 2013–2022 (USD Million)
Table 12 Market for Projectors & Display Walls, By Application, 2013–2022 (USD Million)
Table 13 Market, By Application, 2013–2022 (USD Million)
Table 14 Virtual Reality Market for Consumer Application, By Device Type, 2013–2022 (USD Million)
Table 15 Market for Consumer Application, By Region, 2013–2022 (USD Million)
Table 16 Virtual Reality Market for Consumer Application in North America, By Country, 2013–2022 (USD Million)
Table 17 Market for Consumer Application in Europe, By Country, 2013–2022 (USD Million)
Table 18 Market for Consumer Application in APAC, By Country, 2013–2022 (USD Million)
Table 19 Market for Consumer Application in RoW, By Region, 2013–2022 (USD Million)
Table 20 Market for Consumer Application, By Type, 2013–2022 (USD Million)
Table 21 Virtual Reality Market for Commercial Application, By Device Type, 2013–2022 (USD Million)
Table 22 Market for Commercial Application, By Type, 2013–2022 (USD Million)
Table 23 Market for Commercial Application, By Region, 2013–2022 (USD Million)
Table 24 Virtual Reality Market for Commercial Application in North America, By Country, 2013–2022 (USD Million)
Table 25 Virtual Reality Market for Commercial Application in Europe, By Country, 2013–2022 (USD Million)
Table 26 Market for Commercial Application in APAC, By Country, 2013–2022 (USD Million)
Table 27 Market for Commercial Application in RoW, By Region, 2013–2022 (USD Million)
Table 28 Virtual Reality Market for Aerospace & Defense Application, By Device Type, 2013–2022 (USD Million)
Table 29 Market for Aerospace & Defense Application, By Region, 2013–2022 (USD Million)
Table 30 Market for Aerospace & Defense Application in North America, By Country, 2013–2022 (USD Million)
Table 31 Virtual Reality Market for Aerospace & Defense Application in Europe, By Country, 2013–2022 (USD Million)
Table 32 Virtual Reality Market for Aerospace & Defense Application in APAC, By Country, 2013–2022 (USD Million)
Table 33 Market for Aerospace & Defense Application in RoW, By Region, 2013–2022 (USD Million)
Table 34 Virtual Reality Market for Medical Application, By Device Type, 2013–2022 (USD Million)
Table 35 Market for Medical Application, By Region, 2013–2022 (USD Million)
Table 36 Market for Medical Application in North America, By Country, 2013–2022 (USD Million)
Table 37 Virtual Reality Market for Medical Application in Europe, By Country, 2013–2022 (USD Million)
Table 38 Market for Medical Application in APAC, By Country, 2013–2022 (USD Million)
Table 39 Virtual Reality Market for Medical Application in RoW, By Region, 2013–2022 (USD Million)
Table 40 Market for Industrial Application, By Device Type, 2013–2022 (USD Million)
Table 41 Market for Industrial Vertical, By Region, 2013–2022 (USD Million)
Table 42 Market for Industrial Application in North America, By Country, 2013–2022 (USD Million)
Table 43 Virtual Reality Market for Industrial Application in Europe, By Country, 2013–2022 (USD Million)
Table 44 Market for Industrial Application in APAC, By Country, 2013–2022 (USD Million)
Table 45 Market for Industrial Application in RoW, By Region, 2013–2022 (USD Million)
Table 46 Market for Other Application, By Device Type, 2013–2022 (USD Million)
Table 47 Market for Other Applications, By Region, 2013–2022 (USD Million)
Table 48 Market for Other Applications in North America, By Country, 2013–2022 (USD Million)
Table 49 Virtual Reality Market for Other Applications in Europe, By Country, 2013–2022 (USD Million)
Table 50 Market for Other Applications in APAC, By Country, 2013–2022 (USD Million)
Table 51 Market for Other Applications in RoW, By Region, 2013–2022 (USD Million)
Table 52 Virtual Reality Market, By Region, 2013–2022 (USD Billion)
Table 53 Market in North America, By Application, 2013–2022 (USD Million)
Table 54 Market in North America, By Country, 2013–2022 (USD Million)
Table 55 Market in U.S., By Application, 2013–2022 (USD Million)
Table 56 Virtual Reality Market in Canada, By Application, 2013–2022 (USD Million)
Table 57 Market in Mexico, By Application, 2013–2022 (USD Million)
Table 58 Market in Europe, By Application, 2013–2022 (USD Million)
Table 59 Virtual Reality Market in Europe, By Country, 2013–2022 (USD Million)
Table 60 Market in U.K., By Application, 2013–2022 (USD Million)
Table 61 Market in Germany, By Application, 2013–2022 (USD Million)
Table 62 Market in France, By Application, 2013–2022 (USD Million)
Table 63 Market in Rest of Europe, By Application, 2013–2022 (USD Million)
Table 64 Market in APAC, By Application, 2013–2022 (USD Million)
Table 65 Virtual Reality Market in APAC, By Country, 2013–2022 (USD Million)
Table 66 Market in China, By Application, 2013–2022 (USD Million)
Table 67 Virtual Reality Market in India, By Application, 2013–2022 (USD Million)
Table 68 Market in South Korea, By Application, 2013–2022 (USD Million)
Table 69 Market in Japan, By Appliction, 2013–2022 (USD Million)
Table 70 Market in Rest of APAC, By Application, 2013–2022 (USD Million)
Table 71 Market in RoW, By Application, 2013–2022 (USD Million)
Table 72 Virtual Reality Market in RoW, By Region, 2013–2022 (USD Million)
Table 73 Market in Middle East & Africa, By Application, 2013–2022 (USD Million)
Table 74 Market in Latin America, By Application, 2013–2022 (USD Million)
Table 75 Ranking of Top 5 Players in the Market
Table 76 Ew Product Launches & Developments: Market, 2015–2016
Table 77 Partnership: Virtual Reality Market, 2014–2016
Table 78 Agrements. Collaborations, and Capital Fundings: Virtual Reality, 2014–2016
Table 79 Acquisitions and Expansions: Market, 2015–2016

List of Figures (56 Figures)

Figure 1 Overview of the Micromarkets Covered
Figure 2 Global Virtual Reality Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Global Virtual Reality Market, 2013–2022 (USD Billion)
Figure 7 Market, By Device Type, 2015 vs 2022
Figure 8 Consumer Application Expected to Witness Highest Growth in Market Between 2016 and 2022
Figure 9 North America Had Highest Market Share for Virtual Reality in 2015
Figure 10 Region-Wise Market Size of Top 2 Virtual Reality Applications, 2015
Figure 11 Attractive Opportunities for the Market (2016–2022)
Figure 12 China Expected to Account for the Largest Share of Market in APAC, By 2022
Figure 13 U.S. to Hold the Largest Market By 2022
Figure 14 U.S., China, Japan, and South Korea Expected to Grow at the Highest Rate in the Virtual Reality Market
Figure 15 The Consumer and Commercial Applications to Dominate the Market During the Forecast Period
Figure 16 Consumer Vertical to Have A Promising Future in the APAC Region Between 2016 and 2022
Figure 17 Virtual Reality Market, By Geography
Figure 18 History of Virtual Reality
Figure 19 Increasing Adoption of Head-Mounted Displays in Various Applications is A Driving Force for the Growth of the VR Market
Figure 20 Value Chain Analysis of Virtual Reality (2015): Major Value Added During Research & Product Development and Manufacturing Stages
Figure 21 Porter’s Five Forces Analysis: Bargaining Power of Buyers Had the Highest Impact
Figure 22 Virtual Reality Market: Porter’s Five Forces Analysis
Figure 23 Increase in the Number of Suppliers Would Reduce Their Bargaining Power
Figure 24 Bargaining Power of Buyers is High Owing to the Increase in the Number of Suppliers in the Market
Figure 25 High Capital Requirement is A Major Challenge for New Entrants
Figure 26 Threat of Substitutes has A Low Impact Due to Competitive Pricing
Figure 27 Intensity of Rivalry is High Due to A High Number of Existing Players
Figure 28 Virtual Reality Market for Software Components Estimated to Grow at the Highest Rate Between 2016 and 2022
Figure 29 Virtual Reality Market, By Technology
Figure 30 Market for Semi-Immersive and Fully Immersive Technologies Expected to Grow at the Highest Rate Between 2016 and 2022
Figure 31 Market for Head-Mounted Displays Expected to Grow at the Highest Rate Between 2016 and 2022
Figure 32 Virtual Reality Market for Consumer Application Likely to Grow at the Highest Rate By During the Forecast Period
Figure 33 Geographic Snapshot: APAC Market to Grow at the Highest Rate During the Forecast Period
Figure 34 The U.S. to Lead the Market Between 2016 and 2022
Figure 35 Virtual Reality Market Overview in North America, 2015
Figure 36 Market Overview in Europe, 2015
Figure 37 Virtual Reality Market Overview in APAC, 2015
Figure 38 Companies Adopted New Product Launches & Developments as the Key Growth Strategy Between 2013 and 2016
Figure 39 Product Analysis of Major Companies in the Market
Figure 40 Market Evaluation Framework: New Product Launches & Developments Fueled Market Growth Between 2013 and 2016
Figure 41 Battle for Market Share in the Market: New Product Launches & Developments and Partnerships Were the Key Strategies
Figure 42 Geographic Revenue Mix of Major Players
Figure 43 Oculus VR, LLC: SWOT Analysis
Figure 44 Sony Corporation: Company Snapshot
Figure 45 Sony Corporation: SWOT Analysis
Figure 46 Samsung Electronics Co., Ltd: Company Snapshot
Figure 47 Samsung Electronics Co., Ltd.: SWOT Analysis
Figure 48 HTC Corporation: Company Snapshot
Figure 49 HTC Corporation: SWOT Analysis
Figure 50 Eon Reality, Inc.: SWOT Analysis
Figure 51 Google Inc.: Company Snapshot
Figure 52 Google Inc.: SWOT Analysis
Figure 53 Microsoft Corporation: Company Snapshot
Figure 54 Microsoft Corporation: SWOT Analysis
Figure 55 Vuzix Corporation: Company Snapshot
Figure 56 Vuzix Corporation: SWOT Analysis

The virtual reality market size, in terms of value, is expected to grow from USD 1.37 Billion in 2015 to USD 33.90 Billion by 2022, at a CAGR of 57.8% between 2016 and 2022. The increasing use of head-mounted displays (HMD) in the entertainment and gaming sector, decline in the prices of displays and other hardware components of HMDs, and use of VR for training and simulation in the defense sector are the major driving factors for the virtual reality market.

This report segments the virtual reality market based on component, technology, device type, application, and geography. The market is further segmented on the basis of geography into various countries. The consumer application is expected to hold the largest market share during the forecast period. The consumer application in the market which includes gaming and entertainment applications accounted for the largest share. The large share can be attributed to the high penetration of this sector in the gaming industry. A major factor that is driving the growth of the virtual reality market includes the penetration of HMD in the gaming and entertainment industries. The commercial application would be the second-largest market during the forecast period, owing to the increasing demand for VR devices in the retail sector and for the purpose of educational training. The increased interest of large technology companies in VR has been one of the major driving factors for the growth of the market.

North America is expected to hold the largest size of the virtual reality market, while the market in Asia-Pacific is estimated to grow at the highest rate. Countries such as China, India, Japan, and South Korea in the APAC region are witnessing a huge demand for head-mounted displays for the gaming application. The increased number of start-ups and the increased acceptance for the VR technology in the APAC region are the market drivers.

Head-mounted displays are increasingly being used for applications such as consumer, commercial, medical, industrial sectors among others. In advanced gaming, HMD facilitates quality effects and an environment that enables a user to experience the thrill of gaming. The use of HMDs in other applications such as education and training, facility management are some of the drivers for the growth of the virtual reality market for HMDs.

Virtual Reality Market

However, the display latency and energy consumption affect the overall performance of the VR devices. Also, lack of movement and health concerns related to low resolution are the restraining factors for the growth of the virtual reality market.

The key players in virtual reality market include Oculus VR, LLC (US), Sony Corporation (Japan), HTC Corporation (Taiwan), Samsung Electronics Co., Ltd. (South Korea), EON Reality Inc. (US), Google Inc. (US), Microsoft Corporation (US), Vuzix Corporation (US), CyberGlove Systems Inc. (US), Sensics, Inc. (US), Leap Motion Inc. (US), and Sixense Entertainment, Inc. (US). These players adopted various strategies such as new product developments, partnerships, collaborations, and acquisitions to cater to the needs of the customers in the virtual reality market.

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