Fruit Fillings Market by Filling Type (Fruit Filling without Pieces, Fruit Filling with Pieces, Candied or Semi- Candied Fruit Filling, Other Fillings), Fruit Type (Berries, Citrus Fruits, Tropical Fruits), Application (Bakery, Confectionery, Dairy, Ice Cream, Beverages), and Region (North America, Europe, Asia Pacific, RoW) - Global Forecast to 2028
[299 Pages Report] The global fruit fillings market is projected to reach USD 3.8 billion by 2028 from USD 3.0 billion by 2023, at a CAGR of 4.6% during the forecast period in terms of value. With the rise in the per capita income of the population, consumers are becoming more health-conscious and are seeking convenient and flavourful food. Asia Pacific has a growing middle-class population which is consequently increasing the buying power worldwide. According to OECD, the continent’s share of total middle-class consumer spending worldwide may escalate to 59% by 2030. Thus, the ascending middle-class population coupled with an increase in consumer spending capability are fueling the demand for convenient and tasty ways with natural ingredients to the food and beverage products, which in turn creates demand for fruit fillings in the region.
The desire to eat healthier has gradually increased interest in seeking convenient, tasty, and enjoyable ways to bakery and confectionery products. Fruit fillings offer a healthy and tasty alternative to artificial sweeteners to the food products. The demand for fruit fillings is driven by the changing consumers’ lifestyle, preferences towards healthy and flavored food.
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Market Dynamics
Drivers:Increasing demand for convenience foods
Convenience food is often a meal prepared commercially for ease of consumption. Convenience food includes products from the bakery industry, such as cakes and pastries, and other ready-to-eat food products. Flavors & color mixes of fruits fillings appeal to the people. They can be added as fillings with pieces, without pieces, in candied & semi-candied forms. People are driven to processed foods due to a lack of culinary skills and excessive working hours. As people relocate to cities, changing customer patterns have contributed to expanding the convenience food retail business. Growing need for ready-to-eat food, high demand from emerging countries, rising disposable income, a sedentary lifestyle, and an increase in the working population are all factors driving the expansion of the convenience food industry. With the increase in the number of convenience food eaters globally, the industry is witnessing a rise in the market potential of the fruit fillings market.
Restraints: Seasonal availability of raw materials for fruit fillings
While the fruit fillings market has many advantages, there are also some potential drawbacks to consider. One of the main concerns for the market is that the fruit fillings heavily rely on seasonal fruit availability. This means that the seasonality of certain fruits can impact the market demand and supply. Many fruits have a limited growing season, meaning they are only available during specific times of the year. This can lead to fluctuations in supply, which can impact both the availability and the price of fruits. For example, berries such as strawberries, raspberries, and blueberries are typically in season during the summer months. This means they are readily available during this time but may be difficult to find or more expensive during other times of the year. Similarly, apples are typically harvested in the fall, so their supply is limited during other seasons. This leads to fluctuations in the prices of fruits restraining market growth.
Opportunities: Increasing health awareness among consumers
Health and wellness are vital to the food industry, and the fruit fillings market is no exception. With consumers looking for healthier options, manufacturers are developing fruit fillings with less sugar, fat, and calorie content. Additionally, they incorporate functional ingredients like fiber into their products to meet consumer demand for healthier options. Fruit fillings provide an excellent source of nutrients, such as vitamins and fiber, which can benefit overall health. For instance, blueberry filling can be a great source of antioxidants, while apple filling can be a source of dietary fiber. Fruit fillings are therefore used as a natural sweetener and substitute for refined sugars, which can help reduce the overall sugar content in baked goods and other food products. This benefits people trying to manage their blood sugar levels or reduce their sugar intake. Hence, it can be projected that the growing healthier food options would foster the growth of the fruit fillings market.
Challenges: Fluctuations in raw material prices
Fruit fillings require high-quality fruits that meet specific standards, such as size, flavor, and texture. So, vendors must ensure that the fruits they supply consistently meet these standards to avoid product rejections. Raw materials of lousy quality can lead to an increase in wastage and would hamper the speed of operations. Artificial inflation can be a big problem if a company does not have a contract with its vendor. External factors such as weather conditions, political instability, trade disputes, transportation disruptions, and natural disasters can significantly impact the supply of raw materials for fillings. These uncertainties can result in price fluctuations and supply chain disruptions, affecting the production and profitability of businesses. Thus, the price fluctuations of raw materials acts as a major challenge for the growth of the market.
Fruit Fillings Market Ecosystem
Prominent companies in this market include well-established, financially stable manufacturers of fruit fillings. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.
Key Market Players in the Fruit Fillings Market
The key players in this market include Puratos Group (Belgium), Dawn Food Products Inc. (US), Agrana Beteiligungs- AG (Austria), CSM Ingredients (Luxembourg), Bakels Worldwide (Switzerland), Barry Callebaut (Switzerland), Andros Group (France), Zentis Gmbh & Co. KG (Germany), Rice & Company Inc. (US), and Fruit Filling Inc. (US).
Fruit Fillings Without Pieces Accounted Highest Market Share in North America
Fruit fillings without pieces contain fruits in paste, puree, or crush format. These fillings may or may not contain some traces of fruit pieces, which provide diversified applications for bakery fillings in tarts, Danish pastries, sweet pies, dessert fillings, decoration and stuffing for dairy products, ice creams, desserts, and beverages.
Fruit fillings without pieces is the most preferred filling type among the American consumers owing to the convenience of use and wide range of applications. Additionally, the food market in the region is continuously growing, with new trends influencing the eating preferences of consumers and creating opportunities for fruit fillings manufacturers aiming to capitalize on this growth.
Dairy Industry has Wide Range of Applications of Fruit Fillings
Fillings are used in dairy products like yogurt, cheesecake, dairy-based desserts, cream cheese spreads, milkshakes, and whipped cream, to provide a sweet, savory, or fruity flavor along with a creamy texture. In recent days, it is witnessed that American consumers highly prefer to incorporate innovative fruits such as peach, passionfruit, guava and other tropical, citrus and fruit flavors to the cultured dairy products.
As dairy and dairy-alternative categories continue to innovate, such as artisan butter and nutrient-rich beverages, there has been a growing demand for fruit and vegetable-based inclusions into dairy products to attract the customer base. This is the major driving factor for the fruit fillings added to the dairy applications to boost the market growth in North America. Additionally, there is a growing awareness and interest in health and wellness in North America, and fruit filling incorporated food and beverages are seen as a convenient and accessible way to support overall health and wellbeing which contributes to the popularity of fruit fillings in North America.
US is One of the Major Market for Fruit Fillings in North America
The United States is one of the largest markets for fruit fillings in North America. The popularity of fruit fillings has increased significantly in recent years due to various factors, including the rising consumer health awareness, increasing demand for vitamin C based food ingredients, and the preference for natural and flavorful food and beverage products. Fruit fillings are a convenient and tasty way to supplement the consumers’ preferred food and beverages.
The availability of various types of fruit fillings, such as berry fillings, apple fillings, citrus fruit-based fillings, and mixed fruit fillings among others, is driving the growth of fruit fillings market in the United States.
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Report Metric |
Details |
Market size estimation |
2023–2028 |
Base year considered |
2022 |
Forecast period considered |
2023–2028 |
Units considered |
Value (USD Billion), Volume (KT) |
Segments covered |
By Filling Type, By Fruit Type, By Application, and By Region |
Regions covered |
North America, Europe, Asia Pacific, and RoW |
Companies studied |
|
Report Scope:
Fruit Fillings Market:
By Filling Type
-
Fruit Fillings without Pieces
- Ambient Fillings
- Frozen Fillings
- Fruit Fillings with Pieces
- Candied or Semi-candied Fruit Fillings
- Other Filling Types
By Fruit Type
- Berries
- Citrus Fruits
- Tropical Fruits
- Other Fruit Types
By Application
- Bakery
- Confectionery
- Dairy
- Ice Cream
- Beverages
- Other Applications
By Region:
- North America
- Europe
- Asia Pacific
- Rest of the World (RoW)**
**Rest of the World (RoW) includes the South America, Middle East and Africa.
Fruit Fillings Market Industry News
- In January 2023, Dawn Foods announced a three-year partnership with Goodness Cakes. Dawn thinks that people need to be honored and everyone should have their birthday celebrated. The company was moved by the Goodness Cakes mission and saw similar principles of organization.
- In August 2022, Puratos announced a partnership with Shiru, a functional ingredient company for the food industry. The collaboration with Shiru aims to find new functional, plant-based ingredients that can bring innovation to bakery, patisserie, and chocolate products.
- In June 2022, Barry Callebaut signed a strategic distribution agreement with Colombian food ingredient supplier, Levapan, for global brands Callebaut, Mona Lisa, and Sicao under a long-term agreement. Levapan has wide distribution networks in Colombia, Ecuador, the Dominican Republic, and other countries. This would help Berry to strengthen and expand its distribution in Latin America.
Frequently Asked Questions (FAQ):
Which region is projected to account for the largest share of the Fruit fillings market?
The market is expected to grow in Europe and is expected to dominate during the forecast period. The key factors like the growing food and beverage industry in the region and the demand for convenience foods, along with changing consumer lifestyles, preferences, and tastes for a variety of flavorful food, are driving the demand for the fillings market in the region.
What is the current size of the Fruit fillings Market?
The global Fruit fillings Market is projected to reach USD 3.8 billion by 2028 from USD 3.0 billion by 2023, at a CAGR of 4.6% during the forecast period in terms of value.
Which are the key players in the market, and how intense is the competition?
The key players in this market include Puratos Group (Belgium), Dawn Food Products Inc. (US), Agrana Beteiligungs- AG (Austria), CSM Ingredients (Luxembourg), Bakels Worldwide (Switzerland), Barry Callebaut (Switzerland), Andros Group (France), Zentis Gmbh & Co. KG (Germany), Rice & Company Inc. (US), and Fruit Filling Inc. (US).
The Fruit fillings Market witnesses increased scope for growth. The market is seeing an increase in the number of mergers and acquisitions and new product launches. Moreover, the companies involved in the production of Fruit fillingss are investing a considerable proportion of their revenues in research and development activities.
Which type of fillings is projected to account for the largest share of the Fruit fillings market?
Fruit fillings without pieces is projected to have the largest share in the fruit fillings market with USD 1.1 Billion owing to increasing demand for convenient, verasatile usage of fruit fillings into convenience foods.
Which application is projected to account for the largest share of the Fruit fillings market?
Dairy industry is expected to hold the largest share of Fruit fillingss Market among all other apllications with a value of USD 1.6 Billion during the forecast period.
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This research study involved the extensive use of secondary sources—directories and databases such as Bloomberg Businessweek and Factiva—to identify and collect information useful for a technical, market-oriented, and commercial study of the Fruit Fillings market. In-depth interviews were conducted with various primary respondents—such as key industry participants, subject matter experts (SMEs), C-level executives of key market players, and industry consultants—to obtain and verify critical qualitative and quantitative information as well as to assess prospects.
Secondary Research
The secondary sources referred for this research study include government sources, such as the Food and Agriculture Organization (FAO), United States Department of Agriculture (USDA), European Food Safety Authority (EFSA), Global Alliance for Improved Nutrition (GAIN), Food additive associations, and academic references pertaining to fruit fillings, to identify and collect information for this study. The secondary sources also included fruit fillings manufacturers’ annual reports, press releases & investor presentations of companies, white papers, food journals, certified publications, articles from recognized authors, gold & silver standard websites, regulatory bodies, trade directories, and paid databases.
Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, and market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives. The secondary data was collected and analyzed to arrive at the overall market size, which was further validated by primary research. It was also used to obtain information on the key developments from a market-oriented perspective.
Primary Research
The Fruit Fillings Market comprises several stakeholders, including raw material suppliers, fruit fillings manufacturers, and regulatory organizations in the supply chain. Various primary sources from the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Primary interviewees from the supply side include raw material suppliers and fruit fillings manufacturers. Primary sources from the demand side include key opinion leaders, executives, vice presidents, and CEOs from the fruit fillings manufacturing companies through questionnaires, emails, and telephonic interviews.
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Fruit Fillings Market Size Estimation
The bottom-up approach and top-down analysis were used to estimate and validate the total size of the fillings market. These approaches were also used extensively to determine the size of various subsegments in the market for the base year in terms of value. The research methodology used to estimate the market size included the following details:
- The key players in the industry and markets were identified through extensive secondary research.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for opinions from leaders such as CEOs, directors, and marketing executives.
Global Fruit Fillings Market: Bottom Up Approach
Global Fruit Fillings Market: Top Down Approach
Data Triangulation
After arriving at the global market size from the estimation process explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to estimate the fruit fillings market and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Additionally, the market size was validated using both the top-down and bottom-up approaches.
Market Definition
A fruit filling is a mixture or portion of fruits such as berries, citrus fruits, tropical fruits, and other fruity vegetables processed either into a paste, puree, pieces, or sauce format to be used for decorating, topping, injecting, and stuffing and to add taste and textures to various applications such as bakery products, confectionery, dairy products, desserts, ice creams, beverages, etc. Generally, sugar, gelatin, glucose, and other flavoring substances will be added.
Stakeholders
- Fruit filling manufacturers
- Raw material suppliers
- Fruit filling traders, distributors, and suppliers
- Fruit and vegetable processors
- Food processors and manufacturers
-
Regulatory bodies such as
- US Food and Drug Administration (FDA)
- European Commission (EC)
- European Food Safety Authority (EFSA)
- United States Department of Agriculture (USDA)
- Food Standards Australia New Zealand (FSANZ)
- Global Alliance for Improved Nutrition (GAIN)
- Government agencies and NGOs
- Commercial research & development (R&D) institutions and financial institutions
- Importers and exporters of processed fruit and vegetable ingredients
- Food and Agriculture Organization (FAO)
- World Health Organization (WHO)
- Intermediary suppliers such as wholesalers and dealers
Fruit Fillings Market Report Objectives
Market Intelligence
- To determine and project the size of the fruit fillings market with respect to filling type, fruit type, application, and region in terms of value and volume, over five years, ranging from 2023 to 2028
- To identify the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- To provide detailed information about the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
- To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
- To analyze the micro-markets with respect to individual growth trends, prospects, and their contribution to the total market
Competitive Intelligence
- To identify and profile the key players in the fruit fillings market
-
To provide a comparative analysis of market leaders based on the following:
- Product offerings
- Business strategies
- Strengths and weaknesses
- Key financials
- To understand the competitive landscape and identify the major growth strategies adopted by players across the key regions
- To provide insights on key product innovations and investments in the fruit fillings market.
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to the company-specific scientific needs.
- Further breakdown of the Rest of Europe market for Fruit Fillings into Poland, Hungary, Romania, and Ireland
- Further breakdown of other countries in the RoW market for Fruit Fillings into South America, Middle East & Africa
Company Information
- Detailed analyses and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Fruit Fillings Market