Automotive Digital Cockpit Market

The research study involves four major steps in estimating the automotive digital cockpit market size. Exhaustive secondary research has been done to collect important information about the market and peer markets. The next step has been to validate these findings, assumptions, and size them with the help of primary research with industry experts across the value chain. Both top-down and bottom-up approaches have been used to estimate the market size. After this, the market breakdown and data triangulation approaches have been adopted to estimate the market sizes of segments and subsegments.

Secondary Research

The secondary sources referred to the automotive digital cockpit market as directly dependent on vehicle production. Vehicle production volume is derived through secondary sources such as automotive sector organizations (Organisation Internationale des Constructeurs d'Automobiles (OICA), publications from government sources [such as country-level automotive associations and organizations, Organisation for Economic Co-operation and Development (OECD), World Bank, CDC, and Eurostat]; corporate filings (such as annual reports, investor presentations, and financial statements); and trade, paid repository. Historical production data has been collected and analyzed, and the industry trend has been considered to arrive at the forecast, which has been further validated by primary research.

Primary Research

In the primary research process, various primary sources from both supply and demand sides have been interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side include various industry experts, such as CXOs, Vice Presidents, directors from business development, marketing, product development/innovation teams, and related key executives from various key companies. Various system integrators, industry associations, independent consultants/industry veterans, and key opinion leaders have also been interviewed.

Primary interviews have been conducted to gather insights such as vehicle production forecast, automotive digital cockpit market forecast, future technology trends, and upcoming technologies in the market. Data triangulation of all these points has been done with the information gathered from secondary research as well as model mapping. Stakeholders from the demand and supply sides have been interviewed to understand their views on the aforementioned points.

Primary interviews have been conducted with market experts from both the demand (OEMs) and supply (automotive digital cockpit solution and service providers) sides across four major regions: North America, Europe, the Asia Pacific, and the Rest of the World. Approximately 20% and 80% of primary interviews have been conducted from the demand and supply sides, respectively. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, we have strived to cover various departments within organizations, such as sales and operations, to provide a holistic viewpoint in our report.

After successful interaction with industry experts, brief sessions have been conducted with highly experienced independent consultants to reinforce the findings of our primary research. This, along with the in-house subject-matter experts’ opinions, has led to the findings described in the report. The breakdown of primary respondents is as follows:

Note: Others in the designation include sales, marketing, and product managers. Others in the company type include infotainment, component, and technology providers. Company tiers are based on the value chain; the revenue of the company is not considered.

OEMs are automotive digital cockpit providers, while Tier I are suppliers of automotive digital cockpit systems and components.

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

A detailed market estimation approach has been followed to estimate and validate the value of the automotive digital cockpit market and other dependent submarkets, as mentioned below.

• Key players in the market have been identified through secondary research, and their global market ranking has been determined through primary and secondary research.
• The research methodology includes a study of annual and quarterly financial reports and regulatory filings of major market players (public), as well as interviews with industry experts for detailed market insights.
• All vehicle-level penetration rates, percentage shares, splits, and breakdowns for the market have been determined using secondary sources and verified through primary sources.
• All key macro indicators affecting the revenue growth of the market segments and subsegments have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain validated and verified quantitative and qualitative data.
• The gathered market data has been consolidated, enhanced with detailed inputs, analyzed, and presented in this report.

Automotive Digital Cockpit Market : Top-Down and Bottom-Up Approach

Data Triangulation

After deriving the overall size of the automotive digital cockpit market through the established market estimation process, the total market has been segmented into multiple equipment types, vehicle types, electric vehicle types, display types, and display sizes. Market breakdown and data triangulation methods have been applied to validate the distribution of value and volume across all subsegments. The triangulation process incorporates secondary research, primary interviews with OEMs and Tier 1 suppliers, and validation through top-down and bottom-up approaches. These steps ensured accuracy in segment-level statistics and strengthened confidence in the final market estimates.