Location Analytics Market by Offering (Solutions (By Type & By Deployment), and Services), Location Type (Indoor Location and Outdoor Location), Application, Vertical, and Region (North America, Europe, APAC, MEA, Latin America) - Global Forecast to 2028
The global Location Analytics Market size is estimated to grow from $20.6 billion in 2023 to $38.5 billion by 2028, at a CAGR of 13.4% during the forecast period. Location analytics integrates geographic data encompassing assets, infrastructure, transportation, and the environment with an organization's operational and customer data. This convergence facilitates the discovery of potent solutions for a wide array of business challenges. The resulting insights are then seamlessly shared across the organization, empowering informed decision-making and operational enhancements. By combining spatial context with operational information, location analytics uncovers patterns, trends, and correlations that might otherwise remain hidden. This holistic approach not only aids in optimizing processes and resource allocation but also offers valuable insights into customer behavior, market trends, and efficiency improvements. Ultimately, location analytics serves as a strategic tool that empowers organizations to harness the power of geospatial data for informed, efficient, and impactful business strategies.
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Market Dynamics
Driver: Growth in adoption of spatial data and analytical tools across several verticals
The surge in digitalization has amplified the role of data in boosting customer service and revenue growth for businesses. To navigate this landscape, spatial data visualization has emerged as a powerful driver. It enables effective business planning by unveiling regional priorities, optimal pricing strategies, and peak purchase periods. However, the vast volume of fragmented location-based data has posed challenges for traditional BI tools, necessitating innovative solutions like location analytics. This is especially crucial across various industries, where spatial data aids in understanding evolving trends and regional dynamics. By effectively processing and analyzing vast spatial data sets, location analytics solutions empower businesses with real-time insights into shifting customer preferences, market trends, and regulatory landscapes. This transformative potential is particularly evident in sectors such as retail, where spatial insights optimize store-product correlations, enhance supply chain coordination, and ultimately enrich business strategies and customer experiences.
Restraint: Legal concerns associated with geoprivacy and confidential data
The potential misuse of location data, whether intentional or accidental, carries significant legal implications for both organizations and consumers. Combining location data with personal information raises privacy issues, leading to concerns over data disclosure. Addressing consumer privacy apprehensions is pivotal in handling location data due to stringent regulatory laws that require user consent for accessing such data. Users anxious about their location information's security may opt to withhold critical data collection, as mandated by certain location analytics apps. Government regulations curtail data processing, location sharing, usage, and storage. The European Union's General Data Protection Regulation (GDPR) stands as a unified effort to safeguard citizens' Personally Identifiable Information (PII). Companies collecting data must adhere to regional laws and secure explicit consent from each customer. Limitations on consumer location data accessibility curtail organizations' options, constraining the utilization of location data analytics solutions. This mounting individual concern regarding geo privacy and sensitive data dampens the projected growth of the global location analytics market in the upcoming years.
Opportunity: Growth in penetration of advanced technologies
The surging adoption of advanced technologies serves as a catalyst propelling the growth trajectory of the location analytics market. The prolific proliferation of the Internet of Things (IoT), coupled with the maturation of Artificial Intelligence (AI) and Machine Learning (ML) frameworks, propels fervent interest among enterprises. This confluence of technologies empowers organizations to harness complex data ecosystems and derive actionable insights. The ubiquitous presence of IoT devices engenders an unprecedented influx of real-time, geospatially-tagged data, facilitating a deeper understanding of consumer behavior, operational dynamics, and informed decision-making. Through intricate integration with location intelligence, AI and ML enable predictive analytics capabilities, facilitating strategic imperatives such as market expansion, risk mitigation, and precise asset management. As businesses progressively pivot toward these technologies for competitive advantage, the role of location analytics solutions becomes paramount in unraveling nuanced patterns and extracting actionable intelligence from voluminous datasets. This paradigm shift underscores the pivotal role of location analytics in orchestrating data-driven, precision-centric business paradigms across diverse industries.
Challenge: Lack of uniform regulatory norms
The rapid advancement of technology has undeniably ushered in a multitude of positive transformations, encompassing innovations such as cloud computing, the internet, software-as-a-service, big data, and analytics. This technological surge has wrought revolutionary changes across diverse sectors, spanning retail, healthcare, government, defense, and BFSI. Within this context, location analytics services are garnering significant traction as service providers recognize their potential for security and promotional endeavors. Despite this heightened adoption, there exists a lack of universal protocols for location analytics. Varied legal landscapes across countries impede the development of standardized solutions applicable worldwide, presenting vendors with challenges in offering their services and solutions across diverse regions.
Location Analytics Market Ecosystem
By location type, outdoor location to account for the largest market size during the forecast period.
The utilization of geospatial data in outdoor locations enables businesses to comprehend foot traffic patterns, optimize advertising strategies, and enhance customer experiences. Urban planners leverage outdoor location analytics to design smarter cities, while retailers harness it to identify optimal store placements. In the realm of tourism, outdoor location analytics aids in understanding visitor preferences and crafting tailored experiences. However, challenges encompass data accuracy and privacy concerns in outdoor settings. Despite these hurdles, outdoor location analytics remains integral, shaping smarter urban planning, personalized marketing, and informed decision-making across various sectors.
By deployment, cloud to account for the largest market size during the forecast period.
The adoption of cloud deployment in location analytics is reshaping the landscape by offering scalable and efficient solutions. Leveraging cloud infrastructure, organizations process vast geospatial data, gain actionable insights, and enable real-time decision-making. This approach ensures seamless integration, collaborative data sharing, and reduced infrastructure costs. Cloud providers manage security and updates, allowing businesses to focus on strategic goals. The growing demand for dynamic geospatial insights aligns with cloud deployment's capabilities, driving its adoption as a transformative force in the location analytics domain.
By application, risk management to account for the largest market size during the forecast period.
As businesses increasingly leverage location-based insights to refine their strategies, the imperative to proactively address potential pitfalls becomes evident. Effective risk management in this market involves meticulous assessment of data accuracy, privacy vulnerabilities, and technological limitations. By preemptively identifying and mitigating these risks, enterprises fortify the integrity of their analytical outputs and ensure compliance with data protection regulations. Such prudence not only bolsters decision-making confidence but also empowers the creation of resilient business models. In the ever-evolving landscape of location analytics, adept risk management emerges as an indispensable tool, enabling organizations to harness the full potential of geospatial data and chart a secure path to success across diverse industries.
North America to account for the largest market size during the forecast period.
The location analytics market in North America has experienced remarkable growth, driven by technological advancements and a robust business landscape. With the proliferation of IoT, AI, and big data, businesses across industries such as retail, transportation, and urban planning have harnessed location-based insights to enhance decision-making and operational efficiency. The region's well-established infrastructure, high mobile penetration, and data-driven culture have facilitated the rapid adoption of location analytics solutions. Moreover, the increasing demand for personalized experiences and targeted marketing has fueled the market's expansion. As North American companies continue to recognize the value of spatial data in gaining a competitive edge, the location analytics market is projected to sustain its upward trajectory, contributing significantly to the region's digital transformation and economic growth.
Key Market Players
The location analytics vendors have implemented various types of inorganic and organic growth strategies, such as product upgradations, new product launches, partnerships and agreements, mergers and acquisitions and business expansions, to strengthen their offerings in the market. The major vendors in the global market for location analytics IBM (US), Google (US), Oracle (US), Microsoft (US), Esri (US), SAS (US), Precisely (US), SAP (Germany), Cisco (US), TomTom (Netherlands), Hexagon (Sweden), Zebra Technologies (US), Alteryx (US), HERE (US), Purple (UK), Galigeo (France), GeoMoby (Australia), Quuppa (Finland), CleverMaps (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), CARTO (US), TIBCO (US), Sparkgeo (Canada), Ascent Cloud (US), Foursquare (US), MapLarge (US), SedimentIQ (US), Ariadne Maps (Germany), Locale.ai (India), Geoblink (Spain), Nrby (US), Mapidea (Portugal), GapMaps (Australia), and LocationsCloud (US).
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Report Metrics |
Details |
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Market size available for years |
2017–2028 |
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Base year considered |
2022 |
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Forecast period |
2023–2028 |
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Forecast units |
USD Million/Billion |
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Segments Covered |
Offering, Location Type, Application, Vertical, and Region |
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Geographies covered |
North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America |
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Companies covered |
IBM (US), Google (US), Oracle (US), Microsoft (US), Esri (US), SAS (US), Precisely (US), SAP (Germany), Cisco (US), TomTom (Netherlands), Hexagon (Sweden), Zebra Technologies (US), Alteryx (US), HERE (US), Purple (UK), Galigeo (France), GeoMoby (Australia), Quuppa (Finland), CleverMaps (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), CARTO (US), TIBCO (US), Sparkgeo (Canada), Ascent Cloud (US), Foursquare (US), MapLarge (US), SedimentIQ (US), Ariadne Maps (Germany), Locale.ai (India), Geoblink (Spain), Nrby (US), Mapidea (Portugal), GapMaps (Australia), and LocationsCloud (US). |
This research report categorizes the location analytics market based on Offering, Location Type, Applications, Vertical, and Region.
By Offering:
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Solutions
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By Type
- Geocoding & Reverse Geocoding
- Data Integration & ETL
- Reporting & Visualization
- Thematic Mapping & Spatial Analysis
- Others
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By Deployment
- Cloud
- On-premises
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By Type
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Services
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Professional Service
- Consulting Services
- Deployment & Integration
- Training, Support, and Maintenance
- Managed Service
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Professional Service
By Location Type:
- Indoor Location
- Outdoor Location
By Application:
- Risk Management
- Emergency & Response Management
- Customer Experience Management
- Remote Location Analytics
- Supply Chain Planning & Optimization
- Sales & Marketing Optimization
- Others
By Vertical:
- BFSI
- Retail & eCommerce
- Government & Defense
- Media & Entertainment
- Automotive, Transportation & Logistics
- Energy & Utilities
- Telecom
- Healthcare & Life Sciences
- IT/ITeS
- Tourism & Hospitality
- Manufacturing
- Agriculture
- Other Verticals
By Region:
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North America
- US
- Canada
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Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Rest of Europe
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Asia Pacific
- China
- Japan
- ASEAN
- South Korea
- ANZ
- India
- Rest of Asia Pacific
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Middle East & Africa
- Kingdom of Saudi Arabia
- United Arab Emirates
- Israel
- Qatar
- Turkey
- South Africa
- Rest of the Middle East and Africa
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Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
Recent Developments:
- In June 2023, IBM acquired Agyla SAS to bolster IBM Consulting's capabilities in providing localized cloud solutions to clients in France. By integrating Agyla's expertise, IBM will enhance its portfolio of hybrid multicloud services and strengthen its commitment to advancing hybrid cloud and AI strategies within the region.
- In May 2023, TomTom and Alteryx partnered to seamlessly incorporate TomTom’s Maps APIs into Alteryx products and location insights packages. This integration extends to Alteryx Designer and the recently introduced Location Intelligence offering on the Alteryx Analytics Cloud Platform.
- In May 2023, Hexagon AB and Hitachi Zosen Corporation signed a deal to bring the TerraStar-X Enterprise correction service to Japan. Under the agreement, Hexagon will receive GNSS data from Nippon GPS Data Service (NGDS), a subsidiary of Hitachi Zosen.
- In January 2023, Precisely acquired Transerve to enhances businesses’ ability to make faster and more confident decisions by providing them with SaaS visualization, data enrichment, and analysis capabilities that offer valuable spatial context.
- In October 2022, Zebra Technologies partnered with PartnerConnect Location and Tracking Specialisation for partners focused on selling RFID and real-time location systems (RTLS). Developed as a strategic component of Zebra’s award-winning PartnerConnect program, the new Location and Tracking Specialisation would provide resellers with the tools they need to drive RFID and RTLS sales and help businesses successfully deploy these solutions for transformational business benefits.
Frequently Asked Questions (FAQ):
What is Location Analytics?
Location analytics involves deriving insights from business data's geographic aspect, using thematic mapping and spatial analysis. These solutions seamlessly integrate with existing analytics tools and enterprise data systems, simplifying implementation. By leveraging geographic context, organizations make informed decisions, uncover patterns, and enhance operational strategies.
Which countries are considered in the European region?
The report includes an analysis of the UK, Germany, France, Spain, Italy, and Rest of Europe in the European region.
Which are key verticals adopting Location Analytics solution and services?
Key verticals adopting Location Analytics include BFSI, Retail & eCommerce, Healthcare & Life Sciences, Government & Defense, Automotive, Transportation and Logistics, Manufacturing, IT/ITeS, Energy & Utilities, Media & Entertainment, Telecommunication, Agriculture, and others (real estate & construction, education, tourism & hospitality).
Which are the key drivers supporting the market growth for Location Analytics?
The key drivers supporting the market growth for location analytics include growth in adoption of spatial data and analytical tools across several verticals, rise in use of location-based applications among consumers, greater organizational need to gain competitive advantage across verticals.
Who are the key vendors in the market for Location Analytics?
The key vendors in the global Location Analytics market include IBM (US), Google (US), Oracle (US), Microsoft (US), Esri (US), SAS (US), Precisely (US), SAP (Germany), Cisco (US), TomTom (Netherlands), Hexagon (Sweden), Zebra Technologies (US), Alteryx (US), HERE (US), Purple (UK), Galigeo (France), GeoMoby (Australia), Quuppa (Finland), CleverMaps (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), CARTO (US), TIBCO (US), Sparkgeo (Canada), Ascent Cloud (US), Foursquare (US), MapLarge (US), SedimentIQ (US), Ariadne Maps (Germany), Locale.ai (India), Geoblink (Spain), Nrby (US), Mapidea (Portugal), GapMaps (Australia), and LocationsCloud (US).
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The research study involved the use of extensive secondary sources, directories, and databases, such as Factiva, D&B Hoovers, Bloomberg, Location World, CARTO, and ScienceDirect, to identify and collect information useful for the comprehensive market research study on the location analytics market. The primary sources were mainly industry experts from the core and related verticals, preferred location analytics solution and service providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, as well as assess the market’s prospects. The following figure highlights the market research methodology applied to the report on the global location analytics market.
Secondary Research
Various secondary sources were referred to in the secondary research process for identifying and collecting information for this study. The secondary sources included annual reports, press releases, and investor presentations of companies; and white papers, certified publications, and articles from recognized associations and government publishing sources.
The secondary research was mainly used to obtain key information about the industry’s value chain, the market’s monetary chain, the overall pool of key players, market classification, and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from both supply and demand sides of the location analytics market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing location analytics software, associated service providers, and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
After the complete market engineering (including calculations for market statistics, market breakdown, market size estimations, market forecast, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers. Primary research was also conducted to identify and validate the segmentation types; industry trends; key players; the competitive landscape of the market; and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.
In the complete market engineering process, both the top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform the market estimation and market forecast for the overall market segments and subsegments listed in the report. To list the key information/insights, extensive qualitative and quantitative analysis was performed on the complete market engineering process.
The following is the breakup of primary profiles:
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Market Size Estimation
For making market estimates and forecasting the location analytics market and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global location analytics market, using the revenue from the key companies and their offerings in the market. With data triangulation and validation through primary interviews, this study determined and confirmed the exact value of the overall parent market size. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segments.
In the top-down approach, an exhaustive list of all the vendors offering solutions and services in the global location analytics market was prepared. The revenue contribution of all the vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor was evaluated based on its products/solutions by technology, service, and application. The aggregate of all the companies’ revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from the industry leaders, such as Chief Information Officers (CIOs), CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.
In the bottom-up approach, regions that contribute the most to the market share in adopting location analytics solutions among different end users in key countries were identified. For cross-validation, the adoption of location analytics solutions and services among different industries, along with different use cases with respect to their regions, was identified and extrapolated. In addition, weightage was given to the use cases identified in different regions for the market size calculation.
All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.
- The pricing trend is assumed to vary over time.
- All the forecasts are made with the standard assumption that the accepted currency is USD.
- For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service’s website is used.
- All the forecasts are made under the standard assumption that the globally accepted currency, USD, remains constant during the next five years.
- Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors.
- Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on location analytics solutions based on some of the key use cases. These factors for the Location analytics tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.
Top-Down and Bottom-up Approach
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Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Market Definition
According to Geoblink, location intelligence (LI)/location analytics collects and analyzes many location data sources. These location data are transformed into strategic insights to solve various business challenges. The technology can compile and enrich different types of large datasets, such as GPS data, transactional data, socio-demographic data, footfall traffic, and points of sale data, to be used for deep location analysis. The information is then displayed on a simple and map-centric interface, which allows users to visually conceptualize the factors that affect the performance of their businesses in various locations.
According to CARTO, location intelligence (LI)/location analytics is the methodology of deriving insights from location data to answer spatial questions. LI goes beyond simple data visualization on maps to analyze location data as an integral part of a business or societal problem.
Key Stakeholders
- Location analytics solution providers
- Location-based solution providers
- Consultants/consultancies/advisory firms
- Independent software vendors (ISVs)
- Investors and venture capitalists (VCs)
- Managed service providers
- Support and maintenance service providers
- System integrators/migration service providers
- Value-added resellers (VARs) and distributors
Report Objectives
- To define, describe, and forecast the location analytics market by offering (solutions and services), location type, application, vertical, and region from 2023 to 2028, and analyze the various macroeconomic and microeconomic factors that affect market growth
- To provide detailed information related to the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
- To analyze subsegments with respect to the individual growth trends, prospects, and contribution to the total market
- To analyze the opportunities in the market for stakeholders and provide a competitive landscape of the market
- To forecast the revenue of the market segments with respect to all the major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America (LA)
- To profile the key players and comprehensively analyze their recent developments and positioning related to the location analytics market
- To analyze competitive developments such as mergers and acquisitions, new product launches and developments, and research & development (R&D) activities in the market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix provides a detailed comparison of the product portfolio of each company.
Geographic Analysis
- Further breakup of the North American market for location analytics
- Further breakup of the European market for location analytics
- Further breakup of the Asia Pacific market for location analytics
- Further breakup of the Latin American market for location analytics
- Further breakup of the Middle East & Africa market for location analytics
Company Information
- Detailed analysis and profiling of additional market players (up to five)
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Growth opportunities and latent adjacency in Location Analytics Market
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