Mass Notification System Market by Offering (Software, Hardware (Fire Alarm System, Visual Alert Devices, Sirens), Service), Communication, Application (Critical Event Management, Public Safety & Warning), Vertical and Region - Global Forecast to 2028
[383 Pages Report] The global market for Mass Notification System is projected to grow from USD 19.5 billion in 2023 to USD 49.9 billion by 2028, at a CAGR of 20.7% during the forecast period. Mass Notification System (MNS) is an advanced communication solution that goes beyond merely alerting individuals to danger. It employs cutting-edge technology to inform and guide people to safety effectively. MNS is a comprehensive system with inputs, monitoring capabilities, and outputs designed to identify threats, monitor events, and provide instructions in dangerous situations. Its scope can span from a single building to large complexes such as campuses, military bases, industries, or entire municipalities. The system addresses a wide array of threats, ranging from terrorism and workplace violence to environmental hazards like chemical spills and natural disasters such as storms and earthquakes.
Technology Roadmap of Mass Notification System till 2030
The Mass Notification System market report covers technology roadmap till 2030, with insights around short-term, mid-term, and long-term developments.
Short-term roadmap (2023-2025)
- Implementing targeted location-based alerts for specific incidents in designated geographic areas.
- Implement edge processing for faster alerts.
- Automated critical alert sharing on key social platforms for enhanced emergency outreach.
- AI-enhanced emergency response recommendations for swift decision-making and effective crisis management.
Mid-term roadmap (2025-2028)
- AI-powered dynamic geofencing for precise real-time notifications and user movement adaptation.
- Enhancing edge capabilities for efficient localized alert processing and low-latency message dissemination through distributed infrastructure.
- Customizable social integration with incident tailoring and sentiment monitoring for proactive escalation detection.
- Advanced AI-driven incident guidance for tailored resolutions, including evacuations, medical directions, and resource allocation
Long-term roadmap (2028-2030)
- AI-enhanced dynamic geofencing for precision incident management and communication.
- Real-time edge computing network for enhanced alert processing and responsiveness in critical events.
- Comprehensive cross-platform social media integration for real-time alerting and interaction.
- AI-driven real-time response orchestration for efficient incident management and resource allocation
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Market Dynamics
Driver: Increasing number of accidents and disasters
The escalating frequency of accidents and disasters has emerged as one of the pivotal market drivers for the mass notification system market. Organizations worldwide are grappling with the mounting challenge of safeguarding their personnel, assets, and operations in the face of unforeseen events. The rising incidents of natural disasters, industrial mishaps, and security breaches have underscored the urgent need for robust communication mechanisms to rapidly disseminate critical information. As a result, there is an expanding demand for cutting-edge mass notification system solutions that can efficiently notify and alert individuals across diverse channels, including mobile devices, email, voice calls, and digital displays. This trend has catalyzed the growth of the mass notification system market, as businesses recognize the imperative of investing in comprehensive notification systems to enhance emergency preparedness and response strategies.
Restraint: High cost of implementation
The mass notification system market is experiencing notable growth fueled by its crucial role in ensuring public safety and communication efficiency across various industries. However, a significant market restraint that warrants attention is the high cost of implementation associated with these systems. While mass notification system solutions offer a wide array of benefits such as rapid dissemination of critical information, real-time alerts, and improved emergency response, the initial investment required for their installation and integration can be substantial. This cost encompasses expenses related to hardware, software, infrastructure setup, customization, and ongoing maintenance. Organizations considering the adoption of mass notification system must allocate substantial financial resources, especially small and medium-sized enterprises (SMEs), which may find it challenging to justify such an expenditure within their budget constraints. Additionally, the expenses are not limited to the setup phase; operational costs, including regular updates, staff training, and technical support, can further escalate the overall financial commitment. This high cost of implementation can potentially deter potential buyers or lead to delayed adoption decisions, hampering the market's growth potential.
Opportunity: Rising need for real time notification and alert system
The growing necessity for real-time notification and alert systems has created a significant opportunity within the mass notification system market. In today's fast-paced world, where instant communication is paramount, organizations across various sectors recognize the criticality of swiftly disseminating information to large and often dispersed audiences. Whether it's emergency alerts, critical updates, or important announcements, the ability to reach recipients promptly makes a substantial difference in outcomes. Mass notification systems provide a comprehensive solution to this need by enabling organizations to send targeted messages across multiple communication channels in real time. These systems reach individuals through mobile devices, emails, social media, and voice notifications, ensuring crucial information is delivered efficiently. The increasing complexity of modern emergencies, such as natural disasters, security breaches, and health crises, necessitates a versatile platform capable of handling diverse scenarios. Mass notification systems offer the flexibility to customize alerts based on the situation and audience, enhancing response efficiency. As the demand for immediate and precise communication surges, the mass notification system market is presented with a substantial growth opportunity. Organizations across industries invest in these systems to enhance safety, streamline operations, and provide a seamless communication experience. This growing need for real-time notifications aligns perfectly with the capabilities of mass notification systems, positioning the market for significant expansion.
Challenge: Issues related with data privacy and operational continuity
In the rapidly evolving realm of the mass notification system market, a critical and technically intricate challenge revolves around data privacy assurance and the seamless maintenance of operational continuity. As organizations increasingly pivot towards these systems to expedite the dissemination of vital information across diverse user bases, the vulnerability to data breaches and potential operational disruptions looms large. This encompasses risks such as unauthorized access, data manipulation, and potential disturbances, all of which could compromise the integrity and fluid functionality of mass notification frameworks.
The growing complexity of cyber threats compounds these concerns. Malicious actors potentially exploit latent vulnerabilities ingrained within mass notification system architectures, leading to the unauthorized extraction of sensitive data or the propagation of falsified alerts. Such breaches not only jeopardize data integrity and operational stability but also expose organizations to legal and reputational consequences, along with potential financial repercussions. Effectively addressing these intricacies mandates a holistic approach. This involves implementing robust encryption techniques, adopting multi-factor authentication strategies, and subjecting systems to regular security audits to enhance resilience against potential breaches.
Mass Notification System Market Ecosystem
By application, public alert & warning to account for the largest market size during the forecast period.
The embrace of a Mass Notification System for Public Safety & Warning signifies a significant stride in bolstering community security. This system swiftly disseminates critical information through diverse channels such as texts, emails, and sirens, ensuring comprehensive coverage. Customizing alerts according to specific regions and incident types enhances their pertinence and efficacy. Driven by advanced AI, the system enables precise targeting, contributing to efficient incident management. Users personalizing their notification preferences guarantees the receipt of pertinent updates. Real-time monitoring of alerts and responses enhances situational awareness. This adoption fortifies emergency preparedness, streamlines response coordination, and safeguards communities. With its ability to rapidly reach the masses and provide vital insights, the Mass Notification System emerges as a pivotal asset in contemporary public safety.
Based on communication, by channel to account for the largest market size during the forecast period.
Based on communication the mass notification system is bifurcated into by channel and by facility type. Further by channel is categorized into text-based communication, video communication, and digital communication. Effective communication channels within a Mass Notification System play a pivotal role in ensuring prompt and widespread dissemination of critical information. Each channel serves a unique purpose, catering to the preferences and habits of different individuals. By utilizing this comprehensive range of communication channels, the Mass Notification System maximizes its reach and impact, guaranteeing that crucial messages swiftly and effectively reach the intended recipients.
By offering, software to account for the largest market size during the forecast period.
The adoption of Mass Notification System software marks a pivotal shift in emergency communication. This software revolutionizes how alerts are generated, customized, and disseminated, ensuring rapid and accurate information sharing. It facilitates seamless integration with various communication channels, amplifying the reach of critical messages. The software's advanced features, such as real-time updates and AI-driven insights, enhance responsiveness and decision-making. Its user-friendly interface enables efficient management of alerts and recipient preferences. This adoption transforms emergency preparedness and response, enabling organizations to swiftly address threats, emergencies, and crises. As technology evolves, the Mass Notification System software stands as a cornerstone of effective communication, safeguarding lives and bolstering community resilience.
North America to account for the largest market size during the forecast period.
The growth of the Mass Notification System in North America has been remarkable, transforming how organizations manage emergencies. Driven by technological advancements, this system has evolved from basic alerts to a sophisticated network that integrates multiple communication channels. Its adoption has surged as businesses recognize its pivotal role in ensuring employee safety, public outreach, and crisis response. With features such as real-time updates, AI-driven insights, and tailored targeting, the system empowers organizations to navigate various challenges effectively. The growing awareness of the system's benefits, coupled with its adaptability to diverse industries, has fueled its expansion across North America, solidifying its position as an indispensable tool for emergency communication and incident management.
Key Market Players
The Mass Notification System vendors have implemented various types of organic and inorganic growth strategies, such as partnerships and agreements, new product launches, product upgradations, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global market for Mass Notification System Siemens AG (Germany), Everbridge (US), Honeywell (US), Eaton (Ireland), Motorola Solutions (US), Blackberry (Canada), Johnson Controls (US), Singlewire Software (US), OnSolve (US), AlertMedia (US), Alertus Technologies (US), F24 (Germany), HipLink (US), American Signal Corporation (US), ATI Systems (US), Finalsite (US), Omnilert (US), Regroup Mass Notification (US), Mircom (Canada), Konexus (US), Netpresenter (Netherlands), Iluminr (US), CrisisGo (US), Omnigo (US), Ruvna (US), Klaxon Technologies (UK), Crises Control (UK), ICEsoft Technologies (Canada), Squadcast (US), Pocketstop (US), Preparis (US), HQE Systems (US), Veoci (US), Text-Em-All (US), and DialMyCalls (US).
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Report Metrics |
Details |
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Market size available for years |
2017–2028 |
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Base year considered |
2022 |
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Forecast period |
2023–2028 |
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Forecast units |
USD Billion |
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Segments Covered |
Offering, Communication, Application, Vertical, and Region |
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Geographies covered |
North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America |
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Companies covered |
Siemens AG (Germany), Everbridge (US), Honeywell (US), Eaton (Ireland), Motorola Solutions (US), Blackberry (Canada), Johnson Controls (US), Singlewire Software (US), OnSolve (US), AlertMedia (US), Alertus Technologies (US), F24 (Germany), HipLink (US), American Signal Corporation (US), ATI Systems (US), Finalsite (US), Omnilert (US), Regroup Mass Notification (US), Mircom (Canada), Konexus (US), Netpresenter (Netherlands), Illumina (US), CrisisGo (US), Omnigo (US), Ruvna (US), Klaxon Technologies (UK), Crises Control (UK), ICEsoft Technologies (Canada), Squadcast (US), Pocketstop (US), Preparis (US), HQE Systems (US), Veoci (US), Text-Em-All (US), and DialMyCalls (US) |
This research report categorizes the Mass Notification System market based on Offering, Communication, Application, Vertical, and Region.
By Offering:
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Software
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By Type
- In Building
- Wide Area Notification
- Distributed Recipient
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By Integration
- Standalone
- Integrated
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By Deployment
- On-premise
- Cloud
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By Type
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Hardware
- Fire Alarm Systems
- Public Address Systems (Loud-speakers/Speaker Array)
- Duress Buttons
- Electronic Messaging Displays
- Visual Alert Devices
- Sirens
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Services
-
Professional Services
- Consulting and Planning Services
- Training and Support Services
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Managed Services
- Managed Alert Creation and Delivery
- 24/7 Monitoring and Response
- Emergency Event Coordination
- Dedicated Emergency Response Teams
- Content Creation and Management
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Professional Services
By Communication:
-
By Channel
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Text Based Communication
- SMS alerts
- Email notifications
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Voice Communication
- Phone call alerts
- PA system announcements
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Digital Communication
- Mobile app notifications
- Desktop alerts
- Audio-Visual alerts
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Text Based Communication
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By Facility Type
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Indoor Facilties
- Office buildings
- Shopping malls
- Others
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Outdoor Facilities
- Parks
- Open-air venues
- Others
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Indoor Facilties
By Application:
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Critical Event Management
- Incident Response
- Emergency Notification
- Real-Time Visibility
- Event Detection and Monitoring
- Incident Task Management Collaboration
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Public Safety and Warning
- Public Safety Drills and Exercises
- Government and Law Enforcement Updates
- Traffic and Transportation Alerts
- Evacuation Notices
- Public Health Notifications
- Amber Alerts and Missing Person Notifications
- Others (Severe Weather Warnings, Public Infrastructure Alerts)
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Business Continuity & Disaster Management
- Emergency Response Plans and Workflows
- Business Continuity Activation
- Employee Safety and Accountability
- Supply Chain and Vendor Communication
- Facility and Asset Management
- Customer Communication and Service Updates
- Others( Resource Allocation and Mobilization)
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Reporting & Analytics
- Recipient Behavior Analysis
- System Performance Analytics
- Emergency Response Analytics
- Others (Risk Assessment and Mitigation)
- Other Applications
By Vertical:
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BFSI
- Banks
- Financial institutions
- Others
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Retail & eCommerce
- Retail chains
- E-commerce platforms
- Others
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Transportation and Logistics
- Airports
- Ports
- Public transportation hubs
- Others
-
Government & Defense
- Emergency services (police, fire, medical)
- Municipalities and local government
- Federal agencies
- Others
-
Healthcare & Life Sciences
- Hospitals and medical facilities
- Healthcare networks
- Others
-
Telecom
- Telecommunication companies
- Data centers
- Others
-
Energy & Utilities
- Power plants
- Oil and gas facilities
- Others
-
Manufacturing
- Factories
- Manufacturing facilities
- Others
- IT/ITeS
-
Media & Entertainment
- Stadiums and arenas
- Theme parks
- Theaters
- Others
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Education
- K-12 schools
- Colleges and universities
- Educational districts
- Others
- Other Verticals
By Region:
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North America
- US
- Canada
-
Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
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Asia Pacific
- China
- India
- South Korea
- ANZ
- Japan
- ASEAN
- Rest of Asia Pacific
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Middle East & Africa
- Saudi Arabia
- Israel
- Egypt
- UAE
- South Africa
- Rest of the Middle East & Africa
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Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
Recent Developments:
- In July 2023, Johnson Controls to expand OpenBlue digital buildings capabilities through acquisition of workplace management software leader FM:Systems.
- In June 2023, Everbridge announced that the dual-island Caribbean nation of Trinidad and Tobago, has deployed the company’s public alerting software to help keep residents and visitors safe and informed in the event of an emergency.
- In June 2023, Honeywell announced it has joined with a group of leading manufacturers and third-party central stations to help deliver more detailed contextual information about commercial fire emergencies to first responders.
- In February 2023, Singlewire Software acquired Visitor Aware to bolsters safety and communication solutions by adding visitor and student management capabilities to its InformaCast software, enhancing emergency preparedness and operational efficiency.
- In December 2022, Motorola Solutions acquired Rave Mobile Safety, to helps organizations and public safety agencies to communicate and collaborate during emergencies.
Frequently Asked Questions (FAQ):
What is Mass Notification System?
A mass notification system is a communication platform that delivers important information rapidly to a large number of individuals or groups. Utilizing various channels such as text messages, emails, voice calls, and social media, it ensures swift dissemination of critical alerts, notifications, and emergency messages, enhancing public safety and information sharing in various contexts.
Which countries are considered in the European region?
The report includes an analysis of the UK, Germany, France, Spain, and Italy in the European region.
Which are key verticals adopting Mass Notification System software and services?
Increasing use of autonomous cars and electric vehicles
Use of big data to refine MaaS offerings
Inclusion of on-demand ferry and freight services.
Which are the most prominent factors driving the Mobility as a Service market?
The key drivers supporting the market growth for Mass Notification System include rising application of mass notification systems across various verticals incident response, advent of cutting-edge technologies, rising adoption of Internet Protocol (IP)-based notification devices, increasing number of accidents and disasters
Who are the key vendors in the market for Mass Notification System?
The key vendors in the global Mass Notification System market include Siemens AG (Germany), Everbridge (US), Honeywell (US), Eaton (Ireland), Motorola Solutions (US), Blackberry (Canada), Johnson Controls (US), Singlewire Software (US), OnSolve (US), AlertMedia (US), Alertus Technologies (US), F24 (Germany), HipLink (US), American Signal Corporation (US), ATI Systems (US), Finalsite (US), Omnilert (US), Regroup Mass Notification (US), Mircom (Canada), Konexus (US), Netpresenter (Netherlands), Iluminr (US), CrisisGo (US), Omnigo (US), Ruvna (US), Klaxon Technologies (UK), Crises Control (UK), ICEsoft Technologies (Canada), Squadcast (US), Pocketstop (US), Preparis (US), HQE Systems (US), Veoci (US), Text-Em-All (US), and DialMyCalls (US).
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The research methodology for the global Mass Notification System market report involved the use of extensive secondary sources and directories, as well as various reputed open-source databases, to identify and collect information useful for this technical and market-oriented study. In-depth interviews were conducted with various primary respondents, including key opinion leaders, subject matter experts, high-level executives of multiple companies offering mass notification system offerings, and industry consultants to obtain and verify critical qualitative and quantitative information and assess the market prospects and industry trends.
Secondary Research
In the secondary research process, various secondary sources were referred to for identifying and collecting information for the study. The secondary sources included annual reports, press releases, and investor presentations of companies; and white papers, certified publications, and articles from recognized associations and government publishing sources.
The secondary research was used to obtain key information about the industry’s value chain, the market’s monetary chain, the overall pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from the market and technology-oriented perspectives.
Primary Research
In the primary research process, various primary sources from the supply and demand sides of the mass notification system market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as chief executive officers (CEOs), vice presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing Mass Notification System offerings; associated service providers; and system integrators operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
After the complete market engineering (including calculations for market statistics, market breakup, market size estimations, market forecast, and data triangulation), extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Primary research was also undertaken to identify and validate the segmentation types; industry trends; key players; the market's competitive landscape, and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.
In the complete market engineering process, the top-down and bottom-up approaches and several data triangulation methods were extensively used to perform the market estimation and market forecast for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to record the critical information/insights throughout the report.
The following is the breakup of primary profiles:
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Market Size Estimation
For making market estimates and forecasting the mass notification system market and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global mass notification system market, using the revenue from the key companies and their offerings in the market. With data triangulation and validation through primary interviews, this study determined and confirmed the exact value of the overall parent market size. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segments.
The top-down approach prepared an exhaustive list of all the vendors offering mass notification system. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor’s offerings were evaluated based on the breadth of solution and service offerings, cloud types, organization sizes, and verticals. The aggregate of all the companies' revenues was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets repository for validation.
In the bottom-up approach, the adoption rate of mass notification system software, hardware, and services among different end-users in key countries with respect to their regions contributing the most to the market share was identified. For cross-validation, the adoption of mass notification system software, hardware, and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.
All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.
- The pricing trend is assumed to vary over time.
- All the forecasts are made with the standard assumption that the accepted currency is USD.
- For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service’s website is used.
- All the forecasts are made under the standard assumption that the globally accepted currency, USD, remains constant during the next five years.
- Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors.
- Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on Mass Notification System software, hardware, and service based on some of the key use cases. These factors for the mass notification system tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.
Market Size Estimation: Top Down And Bottom Up Approach
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Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Market Definition
According to Everbridge, a mass notification system (MNS) is a vital solution that enables prompt and precise delivery of notifications to individuals or groups, irrespective of their location. It serves as a comprehensive platform, swiftly disseminating emergency messages through various communication channels like voice calls, SMS, push notifications, desktop alerts, and social media. By utilizing visual intelligence and user-friendly interfaces, MNS ensures that the right message reaches the intended recipients during critical events, regardless of the devices they use or their physical whereabouts. This system plays a pivotal role in protecting people, securing operations, and safeguarding the reputation of organizations by facilitating timely and accurate communication.
As per Blackberry, mass notification systems (MNS) are primarily focused on enhancing situational awareness. These systems have the capability to send messages through multiple channels simultaneously, aiming to maximize outreach during critical events. One of their key design features is the ability to remain operational even when other communication channels are unavailable or compromised. The main purpose of MNS is to ensure that important messages reach the intended recipients promptly and reliably, enabling organizations to stay informed and respond effectively during emergencies and critical situations.
Key Stakeholders
- Mass notification system vendors
- Mass notification solution vendors
- Managed service providers
- Support and maintenance service providers
- System Integrators (SIs)/migration service providers
- Distributors and Value-added Resellers (VARs)
- Independent Software Vendors (ISV)
- Cloud Service Providers
- Technology providers
Report Objectives
- To define, describe, and predict the mass notification system market by offering (software, hardware, and services), communication, application, vertical, and region
- To provide detailed information related to major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
- To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
- To forecast the market size of segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America
- To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall market
- To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the market
- To analyze the impact of the recession on the mass notification system market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix provides a detailed comparison of the product portfolio of each company
Geographic Analysis
- Further breakup of the North American market for Mass Notification System
- Further breakup of the European market for Mass Notification System
- Further breakup of the Asia Pacific market for Mass Notification System
- Further breakup of the Latin American market for Mass Notification System
- Further breakup of the Middle East & Africa market for Mass Notification System
Company Information
- Detailed analysis and profiling of additional market players (up to five)
Generating Response ...
Growth opportunities and latent adjacency in Mass Notification System Market