A2P Messaging Market

A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028

Report Code: TC 1097 May, 2023, by marketsandmarkets.com

A2P Messaging Market Forecast & Statistics, Global Size

The size of the worldwide A2P messaging market is predicted to increase from USD 68.3 billion in 2023 to USD 78.2 billion by 2028, with a Compound Annual Growth Rate (CAGR) of 2.8% from 2023 to 2028.

A2P (Application-to-Person) messaging involves sending automated messages from applications or software to individual recipients' mobile devices. It enables businesses and organizations to deliver important information, notifications, and promotional offers to customers or employees. A2P messaging is commonly used for transactional updates, appointment reminders, and secure authentication. It provides a convenient and personalized communication channel, utilizing SMS, MMS, or other messaging platforms. Overall, A2P messaging facilitates real-time, automated, and targeted communication between applications and individuals. Increasing mobile penetration and the need for secure, real-time communication drive the growth of the A2P messaging market

A2P Messaging Market

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A2P Messaging Market

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A2P Messaging Market Dynamics

Driver: The growth of eCommerce

Ecommerce is one of the key drivers behind the growth of the A2P (Application-to-Person) messaging market. With the rise of ecommerce, businesses are increasingly using A2P messaging to communicate with their customers. eCommerce businesses are adopting A2P to drive sales. ECommerce businesses are adopting A2P messaging platforms and services to send targeted promotions, discount codes, and other incentives to encourage customers to make a purchase. By sending personalized messages to customers based on their purchase history or browsing behavior, businesses can increase customer engagement and conversions.

Restraint: Stringent government regulations and policies

The A2P messaging market operates under strict regulations, including compliance with data protection and privacy laws such as the General Data Protection Regulation (GDPR) in Europe and the Telephone Consumer Protection Act (TCPA) in the United States. These regulations impose limitations on how organizations can collect, store, and use customer data, and failure to comply can result in hefty fines and reputational damage. Industry governing bodies such as Cellular Telecommunications and Internet Association (CTIA), National Regulatory Authorities (NRAs), TRAI, and Federal Communications Commission (FCC) have implemented complex rules and regulations on the use of text messaging. The degree of rules and regulations varies from country-to-country, which impacts the A2P messaging market.

Opportunity: Increased adoption of A2P SMS by OTT players to drive revenue for MNOs

A2P traffic is rapidly growing from enterprise customers. With the steady growth of OTT platforms, and online services, the adoption of A2P SMS by the OTTs and enterprises for verification, public services, and notification alerts among MNOs to generate revenue has increased. Enterprises such as BFSI, tourism, and healthcare are adding complementary SMS services to keep updating their customers. Thus, revenues are expected to witness an upsurge with the increase in A2P SMS traffic. Since the customer base of the A2P messaging market is huge, globally, it can act as an opportunity for MNOs to regain revenues in case of revenue losses. MNOs have their network connectivity and direct operator agreements to integrate new profitable in-house services using A2P SMS traffic. A2P messaging is one of the biggest contributors to SMS revenue. As the P2P SMS messaging market is being impacted by OTT players, A2P messaging offers opportunities for MNOs to capture revenue from enterprise customers. Moreover, they are making A2P SMS more secure and filtering messaging traffic that has resulted in increased A2P pricing, which further increases the revenue for MNOs..

Challenge: Difficulty in maximizing monetization of A2P messaging

With the decline of Person-to-Person (P2P) messaging, enterprises have rapidly turned to A2P messaging as part of their customer outreach strategy as a high volume of messages are sent through A2P messaging. A2P messaging presents a great opportunity for operators to maintain and grow their messaging revenue. However, many operators fail to monetize this messaging opportunity due to its lack of visibility and control in their network. To successfully monetize A2P messaging services, operators need to install an SMS firewall that helps MNOs safeguard Application to Person (A2P) and Person to Application (P2A) messaging traffic against all malicious attacks and provide end-to-end protection to text messages over the telecom network. The SMS firewall solution proactively detects, filters, and secures illicit national and international SMS traffic. It is a pre-emptive measure taken by MNOs to improve customer experience, reduce grey route traffic, and drive business revenue.

A2P Messaging Market Ecosystem

A2P Messaging Market Size, and Share

Among applications, authentication services segment to grow at the highest CAGR during the forecast period

Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. With the rise in cyber threats, fraud attempts, and privacy concerns, businesses are prioritizing the implementation of authentication services to safeguard sensitive information and verify the legitimacy of messages. Authentication services provide an additional layer of security by verifying the identity of both the sender and the recipient, ensuring secure and reliable communication. By employing authentication services, organizations can mitigate the risk of unauthorized access, protect their brand reputation, comply with industry regulations, and provide customers with a secure messaging experience, thereby driving the adoption of authentication services in the A2P messaging market.

Among vertical, the BFSI segment is expected to dominate the market during the forecast period

Based on vertical, the BFSI segment of the A2P messaging market is projected to hold a larger market size during the forecast period. the need for real-time transactional notifications, emphasis on security and authentication, customer engagement and support initiatives, fraud prevention measures, compliance with regulations, cost efficiency through automation, and the growth of mobile banking and financial services. These drivers collectively contribute to the increasing adoption of A2P messaging solutions in the BFSI sector, enabling effective communication, enhanced customer experiences, and streamlined operations.

By component, the services segment is expected to dominate the market during the forecast period

Based on component, the services segment of the A2P messaging market is projected to hold a larger market size during the forecast period. A2P messaging services leverage SMS (Short Message Service), MMS (Multimedia Messaging Service), or other messaging platforms to ensure effective and efficient communication between applications and individuals. A2P messaging services are widely used by businesses, organizations, and service providers to deliver important information, notifications, alerts, and promotional messages to their customers.

A2P Messaging Market Size, and Share

APAC to account for the largest market size during the forecast period

APAC is estimated to hold the largest market share in 2023. The A2P messaging market in the Asia Pacific region is driven by factors such as the rapid growth of mobile subscribers, the prevalence of a mobile-first culture, the expansion of e-commerce and mobile banking, the increasing demand for notifications and alerts, the regional expansion of enterprises, technological advancements, infrastructure development, and the cost-effectiveness and reach of A2P messaging. These factors collectively contribute to the adoption of A2P messaging services, enabling businesses to effectively engage with customers, deliver real-time updates, and facilitate secure transactions in the region.

Key Market Players

The report includes the study of key players offering A2P messaging solutions and services. It profiles major vendors in the global A2P messaging market. The major vendors include AT&T (US) ,Sinch (Sweden), Infobip (UK), China Mobile (China), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra  (Italy), MessageBird (The Netherlands) TeleWhale (Cyprus).

These players have adopted various strategies to grow in the global A2P messaging market. The study includes an in-depth competitive analysis of these key players in the market with their company profiles, recent developments, and key market strategies.

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Scope of the Report

Report Metrics

Details

Market size value in 2023

USD 68.3 billion

Revenue forecast for 2028

USD 78.2 billion

Growth Rate

2.8% CAGR

Market size available for years

2018 – 2028

Base year considered

2022

Forecast period

2023-2028

Forecast units

Value (USD Billion)

Segments covered

Component(Platform and A2P Service), Deployment Mode (On-premise and Cloud),Application (Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, and Others), SMS Traffic(National and Multi-country), End User (Banking, Financial Services, and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others) and Region

Regions covered

North America, Europe, APAC, MEA, and Latin America

Key Market Drivers

  • Growth of eCommerce
  • Growing number of mobile subscribers to fuel A2P messaging

Key Market Opportunities

  • Growing trend of mobile marketing via messaging
  • Increased adoption of A2P SMS by OTT players to drive revenue for MNOs

Companies covered

AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra  (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus)

This research report categorizes the A2P messaging market to forecast revenue and analyze trends in each of the following submarkets:

Based on Component
  • Platform
  • A2P Service
Based on Deployment Mode:
  • On-premises
  • Cloud
Based on Application:
  • Authentication Services
  • Promotional and Marketing Services
  • Customer Relationship Management Services
  • Pushed Content Services
  • Interactive Messages
  • Others
Based on Traffic:
  • National
  • Multi-country
Based on Vertical
  • Banking, Financial Services, and Insurance
  • Retail and eCommerce
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others
Based on Region:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • APAC
    • China
    • India
    • Rest of APAC
  • MEA
    • GCC Countries
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In June 2021, AT&T partnered with Google Cloud to offer RCS messaging to businesses. The partnership would enable businesses to use Google's RCS business messaging platform, which offers features such as chatbots and rich media messages, to communicate with customers over AT&T's network
  • In November 2020, Twilio acquired Segment, the market-leading customer data platform, at USD 3.2 billion. This acquisition helps developers and companies to access the world’s leading cloud communications platform to effectively manage customer communications, including SMS, Messaging, Voice, Video, Email, and Internet of Things (IoT). 
  • In September 2020, Infobip partnered with Span to help Span build connected customer experiences through Infobip’s entire customer engagement and experience portfolio, thereby onboarding new customers looking to accelerate digital transformation.
  • In June 2020, Sinch announced to acquire ACL Mobile Limited, thereby expanding its operations in India. ACL Mobile limited is one of the leading providers of cloud communications services in India and Southeast Asia and with the acquisition of ACL Mobile limited, Sinch enters into the world’s second-largest mobile market. ACL Mobile limited has helped more than 500 clients to interact with their customers through multiple channels, including SMS, voice, email, IP messaging, and WhatsApp.
  • In May 2020, Infobip launched Conversations, a new contact center solution, enabling businesses to integrate the world’s most popular communication channels. All the messaging services, including Facebook Messenger, WhatsApp, Live Chat, SMS, and in-house chatbots can be managed through Conversations.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 26)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 MARKET SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 YEARS CONSIDERED
    1.4 STAKEHOLDERS 
    1.5 SUMMARY OF CHANGES 
 
2 RESEARCH METHODOLOGY (Page No. - 30)
    2.1 RESEARCH DATA 
           FIGURE 1 A2P MESSAGING MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary profiles
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION 
           FIGURE 2 DATA TRIANGULATION
    2.3 A2P MESSAGING MARKET SIZE ESTIMATION 
           FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF MARKET
           FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF MARKET
           FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): REVENUE OF A2P MESSAGING MARKET
    2.4 MARKET FORECAST 
           TABLE 1 FACTOR ANALYSIS
    2.5 COMPANY EVALUATION MATRIX METHODOLOGY 
           FIGURE 6 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
    2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 
           2.6.1 ASSUMPTIONS
           2.6.2 LIMITATIONS
 
3 EXECUTIVE SUMMARY (Page No. - 38)
    FIGURE 7 A2P MESSAGING MARKET: HOLISTIC VIEW 
    FIGURE 8 ASIA PACIFIC TO GROW AT HIGH RATE DURING FORECAST PERIOD 
 
4 PREMIUM INSIGHTS (Page No. - 41)
    4.1 ATTRACTIVE OPPORTUNITIES IN A2P MESSAGING MARKET 
           FIGURE 9 GROWTH IN A2P MESSAGING TRAFFIC TO DRIVE MARKET GROWTH DURING FORECAST PERIOD
    4.2 MARKET IN NORTH AMERICA, BY COMPONENT AND APPLICATION 
           FIGURE 10 A2P SERVICE AND AUTHENTICATION SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARES IN NORTH AMERICA IN 2023
    4.3 MARKET IN ASIA PACIFIC, BY COMPONENT AND APPLICATION 
           FIGURE 11 A2P SERVICE AND PROMOTIONAL AND MARKETING SERVICES TO ACCOUNT FOR LARGER MARKET SHARES IN ASIA PACIFIC IN 2023
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 43)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 12 A2P MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Growth of eCommerce
                    5.2.1.2 Growing number of mobile subscribers to fuel A2P messaging
                               FIGURE 13 SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 2030
                    5.2.1.3 Growing use of A2P messaging among customer-centric industries
                               FIGURE 14 A2P MESSAGE TRAFFIC, BY INDUSTRY VERTICAL
           5.2.2 RESTRAINTS
                    5.2.2.1 Stringent government regulations and policies
                               TABLE 2 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Growing trend of mobile marketing via messaging
                               FIGURE 15 UNITED STATES: SMS USAGE
                    5.2.3.2 Increased adoption of A2P SMS by OTT players to drive revenue for MNOs
           5.2.4 CHALLENGES
                    5.2.4.1 Difficulty in maximizing monetization of A2P messaging
                               FIGURE 16 KEY CHALLENGES FACED BY MOBILE NETWORK OPERATORS
                    5.2.4.2 Grey route traffic causing significant revenue loss for MNOs
                               FIGURE 17 EMERGENCE OF GREY ROUTE SMS
                    5.2.4.3 Increasing SMS fraudulent activities
                               TABLE 3 COMMON SMS ATTACKS ON MOBILE PHONES
                               FIGURE 18 TYPES OF FRAUDS AND THEIR IMPACT ON A2P MONETIZATION
    5.3 CASE STUDY ANALYSIS 
           TABLE 4 CASE STUDY: RAZORPAY
           TABLE 5 CASE STUDY: TASTECARD, UK
           TABLE 6 CASE STUDY: MRSPEEDY MALAYSIA
           TABLE 7 CASE STUDY: ONE OF THE LEADING AIRLINE SERVICE PROVIDERS
           TABLE 8 CASE STUDY: ONE OF THE LEADING GLOBAL IT, CONSULTING, AND OUTSOURCING CLIENTS
           TABLE 9 CASE STUDY: ALLO, UKRAINE
    5.4 TECHNOLOGY ANALYSIS 
           5.4.1 ARTIFICIAL INTELLIGENCE
           5.4.2 INTERNET OF THINGS
           5.4.3 ANALYTICS
    5.5 VALUE CHAIN ANALYSIS 
           FIGURE 19 VALUE CHAIN ANALYSIS: A2P MESSAGING MARKET
           5.5.1 END USERS
           5.5.2 SMS AGGREGATORS AND API MESSAGING PLATFORM PROVIDERS
           5.5.3 TELECOM OPERATORS
           5.5.4 APPLICATIONS
    5.6 AVERAGE SELLING PRICE TREND 
           TABLE 10 PRICING ANALYSIS
    5.7 PATENT ANALYSIS 
    5.8 PORTER’S FIVE FORCES ANALYSIS 
           FIGURE 20 A2P MESSAGING: PORTER’S FIVE FORCES MODEL
           5.8.1 THREAT OF NEW ENTRANTS
           5.8.2 THREAT OF SUBSTITUTES
           5.8.3 BARGAINING POWER OF BUYERS
           5.8.4 BARGAINING POWER OF SUPPLIERS
           5.8.5 COMPETITION RIVALRY
 
6 A2P MESSAGING MARKET, BY COMPONENT (Page No. - 62)
    6.1 INTRODUCTION 
           6.1.1 COMPONENTS: MARKET DRIVERS
           FIGURE 21 PLATFORM SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
           TABLE 11 MARKET, BY COMPONENT, 2018–2022 (USD BILLION)
           TABLE 12 MARKET, BY COMPONENT, 2023–2028 (USD BILLION)
    6.2 PLATFORM 
           6.2.1 NEED FOR REAL-TIME COMMUNICATION TO DRIVE MARKET
                    TABLE 13 PLATFORM:  MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 14 PLATFORM: MARKET, BY REGION, 2023–2028 (USD MILLION)
    6.3 A2P SERVICE 
           6.3.1 COST-EFFECTIVENESS AND HIGHER-REACHING CAPABILITIES
                    TABLE 15 A2P SERVICE: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 16 A2P SERVICE: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
7 A2P MESSAGING MARKET, BY APPLICATION (Page No. - 67)
    7.1 INTRODUCTION 
           7.1.1 APPLICATIONS: MARKET DRIVERS
                    FIGURE 22 AUTHENTICATION SERVICES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 17 MARKET, BY APPLICATION, 2018–2022 (USD BILLION)
                    TABLE 18 MARKET, BY APPLICATION, 2023–2028 (USD BILLION)
    7.2 AUTHENTICATION SERVICES 
           7.2.1 A2P MESSAGING OFFERS COST-EFFECTIVE AND PREFERRED SECURITY OPTION
                    TABLE 19 AUTHENTICATION SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 20 AUTHENTICATION SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.3 PROMOTIONAL AND MARKETING SERVICES 
           7.3.1 INCREASE IN PROMOTIONAL CAMPAIGNS BY ENTERPRISES AND BUSINESSES GLOBALLY
                    TABLE 21 PROMOTIONAL AND MARKETING SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 22 PROMOTIONAL AND MARKETING SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.4 PUSHED CONTENT SERVICES 
           7.4.1 MOBILE MARKETING AND PROMOTIONAL NOTIFICATIONS TO DRIVE MARKET
                    TABLE 23 PUSHED CONTENT SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 24 PUSHED CONTENT SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.5 INTERACTIVE MESSAGES SERVICES 
           7.5.1 NEED TO DELIVER UNIQUE EXPERIENCES TO CUSTOMERS
                    TABLE 25 INTERACTIVE MESSAGE SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 26 INTERACTIVE MESSAGE SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.6 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES 
           7.6.1 GROWTH IN ECOMMERCE AND BFSI INDUSTRIES
                    TABLE 27 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 28 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    7.7 OTHER APPLICATIONS 
           TABLE 29 OTHER APPLICATIONS: MARKET, BY REGION, 2018–2022 (USD MILLION)
           TABLE 30 OTHER APPLICATIONS: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
8 A2P MESSAGING MARKET, BY DEPLOYMENT MODE (Page No. - 76)
    8.1 INTRODUCTION 
           8.1.1 DEPLOYMENT MODES: MARKET DRIVERS
                    FIGURE 23 ON-PREMISES SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 31 MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD BILLION)
                    TABLE 32 MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD BILLION)
    8.2 ON-PREMISES 
           8.2.1 NEED TO PROTECT AND BLOCK UNWANTED SMS TRAFFIC
                    TABLE 33 ON-PREMISES: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 34 ON-PREMISES: MARKET, BY REGION, 2023–2028 (USD MILLION)
    8.3 CLOUD 
           8.3.1 NEED TO SAVE LARGE UPFRONT COSTS
                    TABLE 35 CLOUD: MARKET, BY REGION, 2018–2022 (USD MILLION)
                    TABLE 36 CLOUD: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
9 A2P MESSAGING MARKET, BY SMS TRAFFIC (Page No. - 80)
    9.1 INTRODUCTION 
           9.1.1 SMS TRAFFIC: MARKET DRIVERS
    9.2 NATIONAL TRAFFIC 
    9.3 MULTI-COUNTRY 
 
10 A2P MESSAGING MARKET, BY END USER (Page No. - 81)
     10.1 INTRODUCTION 
             10.1.1 END USERS: MARKET DRIVERS
                       FIGURE 24 EGOVERNANCE SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
                       TABLE 37 MARKET, BY END USER, 2018–2022 (USD BILLION)
                       TABLE 38 MARKET, BY END USER, 2023–2028 (USD BILLION)
     10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 
             10.2.1 RAPID GROWTH IN MOBILE BANKING
                       TABLE 39 BFSI: MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 40 BFSI: MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.3 RETAIL AND ECOMMERCE 
               TABLE 41 RETAIL AND ECOMMERCE: MARKET, BY REGION, 2018–2022 (USD MILLION)
               TABLE 42 RETAIL AND ECOMMERCE: MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.4 EGOVERNANCE 
             10.4.1 NEED TO IMPROVE GOVERNMENT SERVICES
                       TABLE 43 EGOVERNANCE: MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 44 EGOVERNANCE: MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.5 HYPERLOCAL BUSINESSES 
             10.5.1 NEED TO KEEP LOCALIZED, COMMUNITY-BASED BUSINESSES ACTIVE AND ALIVE
                       TABLE 45 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 46 HYPERLOCAL BUSINESSES: MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.6 HEALTHCARE 
             10.6.1 NEED TO IMPROVE COMMUNICATION TO DRIVE MARKET
                       TABLE 47 HEALTHCARE: MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 48 HEALTHCARE: MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.7 TRAVEL AND HOSPITALITY 
             10.7.1 NEED TO IMPROVE CUSTOMER EXPERIENCE
                       TABLE 49 TRAVEL AND HOSPITALITY: MARKET, BY REGION, 2018–2022 (USD MILLION)
                       TABLE 50 TRAVEL AND HOSPITALITY: MARKET, BY REGION, 2023–2028 (USD MILLION)
     10.8 OTHER END USERS 
               TABLE 51 OTHER END USERS: MARKET, BY REGION, 2018–2022 (USD MILLION)
               TABLE 52 OTHER END USERS: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
11 A2P MESSAGING MARKET, BY REGION (Page No. - 91)
     11.1 INTRODUCTION 
               FIGURE 25 MIDDLE EAST & AFRICA TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
               TABLE 53 MARKET, BY REGION, 2018–2022 (USD BILLION)
               TABLE 54 MARKET, BY REGION, 2023–2028 (USD BILLION)
     11.2 NORTH AMERICA 
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: MARKET REGULATORY IMPLICATIONS
                       TABLE 55 NORTH AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                       TABLE 56 NORTH AMERICA: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       TABLE 57 NORTH AMERICA: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                       TABLE 58 NORTH AMERICA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 59 NORTH AMERICA: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                       TABLE 60 NORTH AMERICA: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 61 NORTH AMERICA: MARKET, BY END USER, 2018–2022 (USD MILLION)
                       TABLE 62 NORTH AMERICA: MARKET, BY END USER, 2023–2028 (USD MILLION)
                       TABLE 63 NORTH AMERICA: MARKET, BY COUNTRY, 2018–2022 (USD BILLION)
                       TABLE 64 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD BILLION)
             11.2.3 US
                       11.2.3.1 Rise in voice, text messages, and mobile data to drive market
                                   TABLE 65 US: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                                   TABLE 66 US: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                                   TABLE 67 US: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 68 US: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 69 US: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 70 US: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
             11.2.4 CANADA
                       11.2.4.1 MNOs to enhance SMS security by monetizing A2P messages
                                   TABLE 71 CANADA: MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                                   TABLE 72 CANADA: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                                   TABLE 73 CANADA: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 74 CANADA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 75 CANADA: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 76 CANADA: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
     11.3 EUROPE 
             11.3.1 EUROPE: MARKET DRIVERS
                       FIGURE 26 UK: MOBILE SUBSCRIPTIONS, BY SUBSCRIPTION TYPE (MILLION)
                       FIGURE 27 UK: AVERAGE MONTHLY MESSAGES, BY SUBSCRIPTION TYPE (MILLION)
                       FIGURE 28 GERMANY: SMS MESSAGES SENT (BILLION)
             11.3.2 EUROPE: MARKET REGULATORY IMPLICATIONS
                       TABLE 77 EUROPE: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                       TABLE 78 EUROPE: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       TABLE 79 EUROPE: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                       TABLE 80 EUROPE: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 81 EUROPE: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                       TABLE 82 EUROPE: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 83 EUROPE: MARKET, BY END USER, 2018–2022 (USD MILLION)
                       TABLE 84 EUROPE: MARKET, BY END USER, 2023–2028 (USD MILLION)
                       TABLE 85 EUROPE: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 86 EUROPE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.3.3 UK
                       11.3.3.1 Presence of major telecom players to drive market
                                   FIGURE 29 UK: TELECOM REVENUES (EURO BILLION)
                                   TABLE 87 UK: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                                   TABLE 88 UK: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                                   TABLE 89 UK: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 90 UK: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 91 UK: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 92 UK: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
             11.3.4 GERMANY
                       11.3.4.1 Growing demand for real-time communication in various industries
                                   TABLE 93 GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS)
                                   TABLE 94 GERMANY: MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                                   TABLE 95 GERMANY: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                                   TABLE 96 GERMANY: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 97 GERMANY: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 98 GERMANY: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 99 GERMANY: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
             11.3.5 REST OF EUROPE
     11.4 ASIA PACIFIC 
               FIGURE 30 ASIA PACIFIC: NETWORK TRANSFORMATION STRATEGY
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
             11.4.2 ASIA PACIFIC: MARKET REGULATORY IMPLICATIONS
                       FIGURE 31 ASIA PACIFIC: A2P MESSAGING MARKET SNAPSHOT
                       TABLE 100 ASIA PACIFIC: MARKET, BY COMPONENT, 2018–2022 (USD BILLION)
                       TABLE 101 ASIA PACIFIC: MARKET, BY COMPONENT, 2023–2028 (USD BILLION)
                       TABLE 102 ASIA PACIFIC: MARKET, BY APPLICATION, 2018–2022 (USD BILLION)
                       TABLE 103 ASIA PACIFIC: MARKET, BY APPLICATION, 2023–2028 (USD BILLION)
                       TABLE 104 ASIA PACIFIC: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                       TABLE 105 ASIA PACIFIC: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 106 ASIA PACIFIC: MARKET, BY END USER, 2018–2022 (USD MILLION)
                       TABLE 107 ASIA PACIFIC: MARKET, BY END USER, 2023–2028 (USD MILLION)
                       TABLE 108 ASIA PACIFIC: MARKET, BY COUNTRY, 2018–2022 (USD BILLION)
                       TABLE 109 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD BILLION)
             11.4.3 CHINA
                       11.4.3.1 High mobile phone penetration
                                   TABLE 110 CHINA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION)
                                   TABLE 111 CHINA: MARKET, BY COMPONENT, 2023–2028 (USD BILLION)
                                   TABLE 112 CHINA: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 113 CHINA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 114 CHINA: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 115 CHINA: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
             11.4.4 INDIA
                       11.4.4.1 Increasing use of mobile phones and advancements in technology
                                   TABLE 116 INDIA: MARKET, BY COMPONENT, 2018–2022 (USD BILLION)
                                   TABLE 117 INDIA: MARKET, BY COMPONENT, 2023–2028 (USD BILLION)
                                   TABLE 118 INDIA: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 119 INDIA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 120 INDIA: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 121 INDIA: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
             11.4.5 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST & AFRICA 
             11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             11.5.2 MIDDLE EAST & AFRICA: MARKET REGULATORY IMPLICATIONS
                       FIGURE 32 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET SNAPSHOT
                       TABLE 122 MIDDLE EAST & AFRICA: MARKET, BY COMPONENT, 2018–2022 (USD BILLION)
                       TABLE 123 MIDDLE EAST & AFRICA: MARKET, BY COMPONENT, 2023–2028 (USD BILLION)
                       TABLE 124 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                       TABLE 125 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 126 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                       TABLE 127 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 128 MIDDLE EAST & AFRICA: MARKET, BY END USER, 2018–2022 (USD MILLION)
                       TABLE 129 MIDDLE EAST & AFRICA: MARKET, BY END USER, 2023–2028 (USD MILLION)
                       TABLE 130 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 131 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.5.3 GCC COUNTRIES
                       11.5.3.1 Digitalization across verticals to drive market
                                   TABLE 132 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                                   TABLE 133 GULF COOPERATION COUNCIL: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                                   TABLE 134 GULF COOPERATION COUNCIL: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 135 GULF COOPERATION COUNCIL: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 136 GULF COOPERATION COUNCIL: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 137 GULF COOPERATION COUNCIL: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
             11.5.4 SOUTH AFRICA
                       11.5.4.1 Increase in mobile subscribers to drive market
                                   FIGURE 33 SOUTH AFRICA: NUMBER OF MOBILE SUBSCRIBERS, 2019 (MILLION)
                                   TABLE 138 SOUTH AFRICA: MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                                   TABLE 139 SOUTH AFRICA: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                                   TABLE 140 SOUTH AFRICA: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 141 SOUTH AFRICA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 142 SOUTH AFRICA: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 143 SOUTH AFRICA: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
             11.5.5 REST OF MIDDLE EAST & AFRICA
     11.6 LATIN AMERICA 
             11.6.1 LATIN AMERICA: MARKET DRIVERS
             11.6.2 LATIN AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
                       TABLE 144 LATIN AMERICA: MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                       TABLE 145 LATIN AMERICA: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                       TABLE 146 LATIN AMERICA: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                       TABLE 147 LATIN AMERICA: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                       TABLE 148 LATIN AMERICA: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                       TABLE 149 LATIN AMERICA: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
                       TABLE 150 LATIN AMERICA: MARKET, BY END USER, 2018–2022 (USD MILLION)
                       TABLE 151 LATIN AMERICA: MARKET, BY END USER, 2023–2028 (USD MILLION)
                       TABLE 152 LATIN AMERICA MARKET, BY COUNTRY, 2018–2022 (USD MILLION)
                       TABLE 153 LATIN AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
             11.6.3 BRAZIL
                       11.6.3.1 Rise in digital transactions to drive market
                                   TABLE 154 BRAZIL: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                                   TABLE 155 BRAZIL: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                                   TABLE 156 BRAZIL: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 157 BRAZIL: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 158 BRAZIL: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 159 BRAZIL: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
             11.6.4 MEXICO
                       11.6.4.1 Growth of online retail and consumer goods vertical
                                   TABLE 160 MEXICO: MARKET, BY COMPONENT, 2018–2022 (USD MILLION)
                                   TABLE 161 MEXICO: MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
                                   TABLE 162 MEXICO: MARKET, BY APPLICATION, 2018–2022 (USD MILLION)
                                   TABLE 163 MEXICO: MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
                                   TABLE 164 MEXICO: MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION)
                                   TABLE 165 MEXICO: MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION)
             11.6.5 REST OF LATIN AMERICA
 
12 COMPETITIVE LANDSCAPE (Page No. - 142)
     12.1 INTRODUCTION 
     12.2 HISTORICAL REVENUE ANALYSIS 
               FIGURE 34 HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS
     12.3 REVENUE ANALYSIS OF TOP MARKET PLAYERS 
               FIGURE 35 MARKET SHARE ANALYSIS OF A2P MESSAGING PLAYERS
               FIGURE 36 OVERVIEW OF STRATEGIES ADOPTED BY KEY A2P MESSAGING VENDORS
     12.4 RANKING OF KEY PLAYERS IN MARKET, 2023 
               FIGURE 37 RANKING OF KEY PLAYERS, 2023
               FIGURE 38 A2P MESSAGING MARKET - PLAYERS BY COUNTRY
     12.5 COMPANY EVALUATION MATRIX 
             12.5.1 STARS
             12.5.2 EMERGING LEADERS
             12.5.3 PERVASIVE PLAYERS
             12.5.4 PARTICIPANTS
                       FIGURE 39 MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2022
             12.5.5 PRODUCT PORTFOLIO AND BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS
                       FIGURE 40 PRODUCT PORTFOLIO ANALYSIS OF A2P MESSAGING VENDORS
                       FIGURE 41 BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS
     12.6 STARTUP/SME EVALUATION MATRIX, 2022 
             12.6.1 PROGRESSIVE COMPANIES
             12.6.2 RESPONSIVE COMPANIES
             12.6.3 DYNAMIC COMPANIES
             12.6.4 STARTING BLOCKS
                       FIGURE 42 A2P MESSAGING MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020
 
13 COMPANY PROFILES (Page No. - 150)
     13.1 INTRODUCTION 
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
     13.2 KEY PLAYERS 
             13.2.1 AT&T
                       TABLE 166 AT&T: BUSINESS OVERVIEW
                       FIGURE 43 AT&T: COMPANY SNAPSHOT
                       TABLE 167 AT&T: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 168 AT&T: DEALS
             13.2.2 SINCH
                       TABLE 169 SINCH: BUSINESS OVERVIEW
                       FIGURE 44 SINCH: COMPANY SNAPSHOT
                       TABLE 170 SINCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 171 SINCH: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 172 SINCH: DEALS
             13.2.3 INFOBIP
                       TABLE 173 INFOBIP: BUSINESS OVERVIEW
                       TABLE 174 INFOBIP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 175 INFOBIP: DEALS
             13.2.4 CHINA MOBILE
                       TABLE 176 CHINA MOBILE: BUSINESS OVERVIEW
                       FIGURE 45 CHINA MOBILE: COMPANY SNAPSHOT
                       TABLE 177 CHINA MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 178 CHINA MOBILE: PRODUCT LAUNCHES AND ENHANCEMENTS
             13.2.5 COMVIVA
                       TABLE 179 COMVIVA: BUSINESS OVERVIEW
                       TABLE 180 COMVIVA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
             13.2.6 ORANGE
                       TABLE 181 ORANGE: BUSINESS OVERVIEW
                       FIGURE 46 ORANGE: COMPANY SNAPSHOT
                       TABLE 182 ORANGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
             13.2.7 ROUTE MOBILE
                       TABLE 183 ROUTE MOBILE: BUSINESS OVERVIEW
                       FIGURE 47 ROUTE MOBILE: COMPANY SNAPSHOT
                       TABLE 184 ROUTE MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 185 ROUTE MOBILE: DEALS
             13.2.8 TWILIO
                       TABLE 186 TWILIO: BUSINESS OVERVIEW
                       FIGURE 48 TWILIO: COMPANY SNAPSHOT
                       TABLE 187 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 188 TWILIO: DEALS
             13.2.9 BICS
                       TABLE 189 BICS: BUSINESS OVERVIEW
                       TABLE 190 BICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 191 BICS: PRODUCT LAUNCHES AND ENHANCEMENTS
             13.2.10 MONTY MOBILE
                       TABLE 192 MONTY MOBILE: BUSINESS OVERVIEW
                       TABLE 193 MONTY MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 194 MONTY MOBILE: DEALS
             13.2.11 SYNIVERSE
                       TABLE 195 SYNIVERSE: BUSINESS OVERVIEW
                       TABLE 196 SYNIVERSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 197 SYNIVERSE: DEALS
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
     13.3 START UP/SMES 
             13.3.1 GLOBAL MESSAGE SERVICES
             13.3.2 TYNTEC
             13.3.3 SILVERSTREET
             13.3.4 VONAGE
             13.3.5 GENESYS
             13.3.6 TATA COMMUNICATIONS
             13.3.7 CEQUENS
             13.3.8 CLEARSKY TECHNOLOGIES
             13.3.9 SIFY TECHNOLOGIES
             13.3.10 MSG91
             13.3.11 MITTO
             13.3.12 TEXTLOCAL
             13.3.13 CLICKATELL
             13.3.14 MESSAGEBIRD
             13.3.15 TELEWHALE
 
14 ADJACENT/RELATED MARKETS (Page No. - 193)
     14.1 LIMITATIONS 
             14.1.1 SMS FIREWALL MARKET – GLOBAL FORECAST TO 2025
                       14.1.1.1 Market definition
                       14.1.1.2 Market overview
                       14.1.1.3 SMS firewall market, by component
                                   TABLE 198 SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                       14.1.1.4 SMS firewall market, by platform
                                   TABLE 199 SMS FIREWALL MARKET, BY PLATFORM, 2018–2025 (USD MILLION)
                       14.1.1.5 SMS firewall market, by service
                                   TABLE 200 SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION)
                                   TABLE 201 PROFESSIONAL SERVICES MARKET, BY REGION, 2018–2025 (USD MILLION)
                                   TABLE 202 MANAGED SERVICES MARKET, BY REGION, 2018–2025 (USD MILLION)
                       14.1.1.6 SMS firewall market, by deployment mode
                                   TABLE 203 SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                   TABLE 204 ON-PREMISES: SMS FIREWALL MARKET, BY REGION, 2018–2025 (USD MILLION)
                                   TABLE 205 CLOUD: SMS FIREWALL MARKET, BY REGION, 2018–2025 (USD MILLION)
                       14.1.1.7 SMS firewall market, by region
                                   TABLE 206 SMS FIREWALL MARKET, BY REGION, 2018–2025 (USD MILLION)
                                   TABLE 207 NORTH AMERICA: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                                   TABLE 208 NORTH AMERICA: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION)
                                   TABLE 209 NORTH AMERICA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                   TABLE 210 NORTH AMERICA: SMS FIREWALL MARKET, BY COUNTRY, 2018–2025 (USD MILLION)
                                   TABLE 211 US: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                                   TABLE 212 US: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION)
                                   TABLE 213 US: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                   TABLE 214 ASIA PACIFIC: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                                   TABLE 215 ASIA PACIFIC: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION)
                                   TABLE 216 ASIA PACIFIC: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                   TABLE 217 ASIA PACIFIC: SMS FIREWALL MARKET, BY COUNTRY, 2018–2025 (USD MILLION)
                                   TABLE 218 CHINA: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                                   TABLE 219 CHINA: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION)
                                   TABLE 220 CHINA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                   TABLE 221 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                                   TABLE 222 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION)
                                   TABLE 223 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                   TABLE 224 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY COUNTRY, 2018–2025 (USD MILLION)
                                   TABLE 225 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                                   TABLE 226 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION)
                                   TABLE 227 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
             14.1.2 RICH COMMUNICATION SERVICES SYSTEM MARKET – GLOBAL FORECAST TO 2025
                       14.1.2.1 Market definition
                       14.1.2.2 Market overview
                       14.1.2.3 Rich communication services market, by application
                                   TABLE 228 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
                       14.1.2.4 Rich communication services market, by end user
                                   TABLE 229 RICH COMMUNICATION SERVICES MARKET, BY END USER, 2020–2025 (USD MILLION)
                                   TABLE 230 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY EUROPEAN COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 231 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 232 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 233 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 234 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020–2025 (USD MILLION)
                                   TABLE 235 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 236 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY EUROPEAN COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 237 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 238 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 239 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
                       14.1.2.5 Rich communication services market, by enterprise size
                                   TABLE 240 RICH COMMUNICATION SERVICES MARKET, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                                   TABLE 241 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020–2025 (USD MILLION)
                                   TABLE 242 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 243 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020–2025 (USD MILLION)
                                   TABLE 244 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 245 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 246 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 247 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020–2025 (USD MILLION)
                                   TABLE 248 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 249 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY EUROPEAN COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 250 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 251 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020–2025 (USD MILLION)
                                   TABLE 252 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION)
                       14.1.2.6 Rich communication services market, by enterprise vertical
                                   TABLE 253 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION)
             14.1.3 MOBILE MARKETING MARKET – GLOBAL FORECAST TO 2024
                       14.1.3.1 Market definition
                       14.1.3.2 Market overview
                       14.1.3.3 Mobile marketing market, by component
                                   TABLE 254 MOBILE MARKETING MARKET, BY COMPONENT, 2017–2024 (USD MILLION)
                                   TABLE 255 PLATFORM: MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION)
                                   TABLE 256 SERVICES: MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION)
                       14.1.3.4 Mobile marketing market, by organization size
                                   TABLE 257 MOBILE MARKETING MARKET, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
                                   TABLE 258 SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION)
                                   TABLE 259 LARGE ENTERPRISES: MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION)
                       14.1.3.5 Mobile marketing market, by vertical
                                   TABLE 260 MOBILE MARKETING MARKET, BY VERTICAL, 2017–2024 (USD MILLION)
                       14.1.3.6 Mobile marketing market, by region
                                   TABLE 261 MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION)
 
15 APPENDIX (Page No. - 218)
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     15.3 CUSTOMIZATION OPTIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS 

 

The study involved four major activities in estimating the current size of the A2P messaging market. Exhaustive secondary research was done to collect information on the logistics industry. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and sub segments of the A2P messaging market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, were referred to identify and collect information for this study. These secondary sources included annual reports, press releases, and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; regulatory bodies; trade directories; and databases.

Primary Research

The A2P messaging market comprises several stakeholders, such as A2P messaging service providers, SMS aggregators, venture capitalists, government organizations, regulatory authorities, policymakers, and financial organizations, consulting firms, research organizations, academic institutions, resellers and distributors, and training providers. The demand side of the A2P messaging market consists of all the firms operating in several industry verticals. The supply side includes A2P messaging providers, offering A2P messaging services. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Given below is the breakup of the primary respondents:

A2P Messaging Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

A2P Messaging Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the size of the global A2P messaging market and various other dependent submarkets in the overall market. An exhaustive list of all the vendors offering various applications in the A2P messaging market was prepared while using the top-down approach. The market share for all the vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor was evaluated based on its application (Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, and Others). The aggregate of all companies’ revenues was extrapolated to reach the overall market size.Further, each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and managers.

Bottom-Up Approach

The bottom-up approach was employed to arrive at the overall size of the A2P Messaging market from the revenue of the key players and their share in this market. The revenue of the key players was analyzed to determine the overall size of the A2P Messaging market.

Approach for capturing the market share using bottom-up analysis (demand side)

A2P Messaging Market Bottom-Up Approach

Top-Down Approach

In the top-down approach, the overall market size was used to estimate the size of the individual market segments through percentage splits obtained from secondary and primary research.

For the calculation of specific market segments, the most appropriate immediate parent market size was used to implement the top-down approach. The bottom-up approach was implemented for the data obtained from secondary research to validate the market size of various segments.

The market share of each company was obtained to verify the revenue share used in the bottom-up approach. Through data triangulation and validation of data with the help of primary research, the overall parent market size and each market segment size were determined.

A2P Messaging Market Top-Down Approach

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

A2P Messaging Market Definition

A2P SMS messaging can be defined as the process of sending professional SMS by businesses for communicating with their current and potential customers through business applications, and technical modes, such as SMS API integration. A2P messaging includes sending promotional and marketing messages, authentication messages, alerts and notifications, reminders, push messages, and notifications to customers in huge amounts, therefore catering to a large audience in one instance. A2P messaging is directed by telecom operators to the users and are subjected to national and international regulations set by telecom regulation authorities that cause an impact on setting up the service in different countries, and on customers due to restraints, such as message filtering and delayed message delivery.

Key Stakeholders

  • Network infrastructure enablers
  • Technology vendors
  • Mobile Network Operators (MNOs)
  • Communication Service Providers (CSPs)
  • System Integrators (SIs)
  • A2P platform vendors and software application providers
  • Resellers
  • Value-added resellers (VARs)
  • Compliance regulatory authorities
  • Government authorities
  • Investment firms
  • Cloud service providers
  • A2P messaging alliances/groups
  • Original Design Manufacturers (ODMs)
  • Original Equipment Manufacturers (OEMs)
  • Enterprises/businesses

Report Objectives

  • To describe and forecast the size of the A2P messaging market, by application, by component, SMS traffic, deployment mode, end user, and region
  • To describe and forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Latin America, and the Middle East and Africa (MEA)
  • To provide detailed information regarding drivers, restraints, opportunities, and challenges influencing the growth of the A2P messaging market
  • To analyze micromarkets with respect to the individual growth trends, prospects, and contributions to the overall A2P messaging market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments
  • To profile key market players, including top vendors and startups, provide comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials, and provide a detailed competitive landscape of the market
  • To analyze competitive developments, such as Mergers and Acquisitions (M&A); new product launches and product enhancements; agreements, partnerships, and collaborations; expansions; and Research and Development (R&D) activities in the market

Available Customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players (Up to 5) 

Geographic Analysis:

  • Further breakdown of the India A2P messaging market
  • Further breakdown of China market
  • Further breakdown of UK market
  • Further breakdown of Brazil market
Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

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