A2P Messaging Market

A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User, and Region - Global Forecast to 2025

Report Code: TC 1097 Jan, 2021, by marketsandmarkets.com

[237 Pages Report] The global A2P messaging market size is expected to grow from USD 62.1 billion in 2020 to USD 72.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 3.2% during the forecast period. A2P messaging is the powerful medium for businesses or enterprises in the communication market space to connect with mobile consumers. Businesses use text messaging to notify the users about updates for improving the user experience, which results in revenue growth of the company. SMS help in generating leads, increasing sales, and building better customer relationships across a wide range of industries, such as BFSI, retail & ecommerce, travel & tourism, marketing, hyperlocal businesses, and healthcare. The A2P messaging is growing and maturing across the globe, and will continue to evolve with long-standing and fresh challenges faced by market players. MNOs are increasingly securing their networks and addressing the problems that grey-routes present, while Over-The-Top (OTT) messaging applications are posing a new threat to the revenues of A2P. All around the world, mobile operators are losing revenue through unauthorized grey routes.

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Analysis of COVID-19 Impact on A2P messaging Market

During the COVID-19 pandemic, the telecom sector is playing a vital role across the globe to support the digital infrastructure of countries. Every individual and government, irrespective of federal, state, central, local, and provinces, has been in constant touch with one other in the society to provide and get real-time information on COVID-19. Currently, healthcare, telecommunication, media and entertainment, utilities, and government institutes are functioning day and night to stabilize the condition and facilitate prerequisite services to every individual. It is a crucial time for A2P messaging vendors to support telecom operators in the best possible way. Telecom operators are facing huge messaging traffic daily all over the globe. The majority of the workforce is working remotely, which, in turn, creates complexity to support an on-field telecom engineer to configure and manage SMS firewall deployment. The increase in A2P message traffic and safeguarding messages from unauthorized access brings new opportunities for A2P messaging vendors. Post the COVID-19, the A2P traffic is expected to grow due to the proliferation of usage of online services.

Market Dynamics

Driver:  Growing number of mobile subscribers

The growing mobile subscriber base is fueling the A2P market. As per the GSMA Mobile economy 2019 report, there were approximately 5.1 billion unique mobile subscribers in 2018, wherein smartphones accounted for 60% of the connections, and it is expected that the number would reach approximately six billion in 2025, with an 80% share of smartphones. With the increase in the mobile subscriber base, enterprises, MNOs, and application developers have the opportunity to connect directly with their customers more efficiently across the globe. The MNOs aim to increase their revenue by spending more on A2P services. As it would be expected, customers with mobile phones frequently use messaging to communicate; this enables enterprises to send notifications, alerts, verifications, and promotional messages to their customers using this feature. Moreover, China and India have major market shares in the A2P messaging service, and it is expected to increase during the forecast period, owing to the ever-increasing mobile subscriber base.

Restraint: Stringent government regulations and policies

Messaging is the simple, easiest, most commonly used, and fastest communication channel for enterprises addressing consumers on a larger scale. It is most commonly used in various industries, such as banking, finance, retail, healthcare, and travel and hospitality. Owing to the personal nature of text messages, and the context transmitted in them, it is highly regulated by government bodies all over the globe. Government regulatory bodies are more concerned about addressing customer issues related to the security provided by enterprises and MNOs in the A2P messaging space. Regulatory laws restrict enterprises to send bulk SMS to their customers. There are several restrictions placed on enterprises, SMS aggregators, and MNOs over sending messages to the customer in terms of the limited number of messages per day, particular time slot, and do-not-disturb activation by user. Countries have different regulations and guidelines in terms of security that need to be complied with by MNOs for providing enterprise-grade messaging services to customers. Industry governing bodies such as Cellular Telecommunications and Internet Association (CTIA), National Regulatory Authorities (NRAs), TRAI, and Federal Communications Commission (FCC) have implemented complex rules and regulations on the use of text messaging. The degree of rules and regulations varies from country-to-country, which impacts the A2P messaging market.

Opportunity: Growing trend of mobile marketing via messaging

With mobile marketing, enterprises offer their customers instant notifications, alerts, promotional messages, ticketing, and marketing messages. Mobile marketing has been widely used across industry verticals, such as BFSI, media, and entertainment, travel, tourism, retail, aerospace, insurance, and healthcare, as it is one of the easiest and cost-effective communication means in generating leads, increasing sales, and building customer relationships. According to one of the leading telecom companies’ survey, on average, 97% of all SMS messages are read within three minutes, as mobile phones are often always kept within reach. As enterprises are using SMS messaging services to improve user experience by communicating with them, the immediate need to protect the data of their organizations as well as customers has emerged as one of the top priorities for them. Mobile network operators and SMS aggregators are increasing their focus on A2P messaging to increase their revenue; for instance, when a mobile marketer uses A2P messaging, enterprises pay the telecom operator and SMS aggregator for their services. Mobile marketing is a key opportunity for the A2P messaging market to grow in an upward direction.

Challenge: Grey route traffic causing significant revenue loss for MNOs

A grey route is one of the illegitimate messaging routes through which an entity (sender/receiver) does not have any commercial agreement and/or relationship with the operator. Hence, no termination fee is needed to be paid by the sending entity to the receiving MNOs. As a result, MNOs will lose revenue from the sending parties. Nowadays, grey route traffic accounts for more than 40%–50% of the total A2P messaging and yields approximately one-tenth of the revenue per message compared to the white route. As per GMS Worldwide statistics, operators are losing USD 21 million per day and USD 7.7 billion annually due to SMS grey routes. Hence, MNOs are capitalizing on identifying and eliminating grey routes by applying various techniques.

Among applications, authentication services segment to grow at the highest CAGR during the forecast period

Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. Authentication services are basically used for communicating the authenticating messages to the customers In the A2P SMS market are used for applications are increasing which is increasing the number of logging in and registering messages for the consumers leading to a high growth rate of this segment.

Among vertical, the BFSI segment is expected to dominate the market during the forecast period

Based on vertical, the BFSI segment of the A2P messaging market is projected to hold a larger market size during the forecast period. Increasing subscriber base brings an opportunity for the BFSI industry to engage with their consumers. A2P messaging solution helps them to connect and build a robust connection with customers, from announcing transaction details, and consumer activities, related to retail banking and for and assisting consumers with their needs. Due to constant growth in the number of internet users and the proliferation of smartphones, tech-savvy consumers expect quick service. A2P messaging is witnessing huge growth in BFSI sector.

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APAC to account for the largest market size during the forecast period

APAC is estimated to hold the largest market share in 2020. Due to a massive mobile subscriber base, enterprises in this region are becoming more competitive and focusing on offering better customer service in A2P messaging solutions. Thus, the untapped potential of this region is attracting investments by major companies. The growth in the APAC region is primarily attributed to potential opportunities available for advertisers in APAC, given the high concentration of feature mobile phones in this region. Moreover, several multinational companies are focusing on expanding their business in countries across the APAC. This offers potential growth opportunities for A2P SMS providers to increase brand awareness of business organizations.

Market Players

The report includes the study of key players offering A2P messaging solutions and services. It profiles major vendors in the global A2P messaging market. The major vendors include AT&T (US) ,Sinch (Sweden), Infobip (UK), China Mobile (China), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra  (Italy), MessageBird (The Netherlands). These players have adopted various strategies to grow in the global A2P messaging market.

The study includes an in-depth competitive analysis of these key players in the A2P messaging market with their company profiles, recent developments, and key market strategies.

Scope of Report

Report Metric

Details

Market size available for years

2016 – 2025

Base year considered

2019

Forecast period

2020-2025

Forecast units

Value (USD Billion)

Segments covered

Component(Platform and A2P Service), Deployment Mode (On-premise and Cloud),Application (Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, and Others), SMS Traffic(National and Multi-country), End User (Banking, Financial Services, and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others) and Region

Regions covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra  (Italy), MessageBird (The Netherlands)

This research report categorizes the A2P messaging market to forecast revenue and analyze trends in each of the following submarkets:

Based on Component

  • Platform
  • A2P Service

Based on Deployment Mode

  • On-premises
  • Cloud

Based on Application

  • Authentication Services
  • Promotional and Marketing Services
  • Customer Relationship Management Services
  • Pushed Content Services
  • Interactive Messages
  • Others

Based on Traffic:

  • National
  • Multi-country

Based on Vertical

  • Banking, Financial Services, and Insurance
  • Retail and eCommerce
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

Based on Region

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • APAC
    • China
    • India
    • Rest of APAC
  • MEA
    • GCC Countries
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In November 2020, Twilio acquired Segment, the market-leading customer data platform, at USD 3.2 billion. This acquisition helps developers and companies to access the world’s leading cloud communications platform to effectively manage customer communications, including SMS, Messaging, Voice, Video, Email, and Internet of Things (IoT). 
  • In September 2020, Infobip partnered with Span to help Span build connected customer experiences through Infobip’s entire customer engagement and experience portfolio, thereby onboarding new customers looking to accelerate digital transformation.
  • In June 2020, Sinch announced to acquire ACL Mobile Limited, thereby expanding its operations in India. ACL Mobile limited is one of the leading providers of cloud communications services in India and Southeast Asia and with the acquisition of ACL Mobile limited, Sinch enters into the world’s second-largest mobile market. ACL Mobile limited has helped more than 500 clients to interact with their customers through multiple channels, including SMS, voice, email, IP messaging, and WhatsApp.
  • In May 2020, Infobip launched Conversations, a new contact center solution, enabling businesses to integrate the world’s most popular communication channels. All the messaging services, including Facebook Messenger, WhatsApp, Live Chat, SMS, and in-house chatbots can be managed through Conversations.
  • In October 2019, AT&T, Verizon, T-Mobile, and Sprint partnered together to work on joint project for transforming message. All these companies have started Cross-Carrier Messaging Initiative (CCMI), a next generation of messaging service to consumers and businesses.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall A2P messaging market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 36)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
        FIGURE 1 COVID-19: GLOBAL PROPAGATION
        FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
        FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                 FIGURE 4 FACTORS IMPACTING THE GLOBAL ECONOMY
                 FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
    1.7 YEARS CONSIDERED FOR THE STUDY
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 45)
    2.1 RESEARCH DATA
        FIGURE 6 A2P MESSAGING MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primaries
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
        FIGURE 7 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
        FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF THE MARKET
        FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF THE MARKET
        FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): REVENUE OF THE A2P MESSAGING MARKET
    2.4 MARKET FORECAST
        TABLE 1 FACTOR ANALYSIS
    2.5 COMPANY EVALUATION MATRIX METHODOLOGY
        FIGURE 11 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
    2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS
           2.6.1 ASSUMPTIONS FOR THE STUDY
           2.6.2 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 54)
  FIGURE 12 A2P MESSAGING MARKET: HOLISTIC VIEW
  FIGURE 13 MARKET: GROWTH TREND
  FIGURE 14 ASIA PACIFIC TO GROW AT A HIGH RATE DURING THE FORECAST PERIOD

4 PREMIUM INSIGHTS (Page No. - 57)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE A2P MESSAGING MARKET
        FIGURE 15 THE GROWTH IN A2P MESSAGING TRAFFIC TO DRIVE THE MARKET GROWTH DURING THE FORECAST PERIOD
    4.2 MARKET, BY DEPLOYMENT MODE
        FIGURE 16 CLOUD SEGMENT TO HOLD A LARGER MARKET SHARE IN 2020
    4.3 MARKET IN NORTH AMERICA,  BY COMPONENT AND APPLICATION
        FIGURE 17 A2P SERVICE AND AUTHENTICATION SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARES IN NORTH AMERICA IN 2020
    4.4 MARKET IN ASIA PACIFIC,  BY COMPONENT AND APPLICATION
        FIGURE 18 A2P SERVICE AND PROMOTIONAL AND MARKETING SERVICES TO ACCOUNT FOR LARGER MARKET SHARES IN ASIA PACIFIC IN 2020

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 59)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 19 A2P MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Increasing number of advertising and marketing companies
                    5.2.1.2 Growing number of mobile subscribers to fuel A2P messaging
                            FIGURE 20 SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 2025
                    5.2.1.3 Growing use of A2P messaging among major industries
                            FIGURE 21 A2P MESSAGE TRAFFIC, BY INDUSTRY VERTICAL
           5.2.2 RESTRAINTS
                    5.2.2.1 Stringent government regulations and policies
                            TABLE 2 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Growing trend of mobile marketing via messaging
                            FIGURE 22 UNITED STATES: SMS USAGE
                    5.2.3.2 Increased adoption of A2P SMS by OTT players to drive revenue for MNOs
           5.2.4 CHALLENGES
                    5.2.4.1 Difficulty in  maximizing monetization of A2P messaging
                            FIGURE 23 KEY CHALLENGES FACED BY MOBILE NETWORK OPERATORS
                    5.2.4.2 Grey route traffic causing significant revenue loss for MNOs
                            FIGURE 24 EMERGENCE OF GREY ROUTE SMS
                    5.2.4.3 Increasing SMS fraudulent activities, such as SMS phishing, SMS spoofing, and SMS spamming
                            TABLE 3 COMMON SMS ATTACKS ON MOBILE PHONES
                            FIGURE 25 TYPES OF FRAUDS AND THEIR IMPACT ON A2P MONETIZATION
    5.3 CASE STUDY ANALYSIS
        TABLE 4 CASE STUDY: IXIGO, INDIA
        TABLE 5 CASE STUDY: TASTECARD, UK
        TABLE 6 CASE STUDY: MRSPEEDY MALAYSIA
        TABLE 7 CASE STUDY: ONE OF THE LEADING AIRLINE SERVICE PROVIDERS
        TABLE 8 CASE STUDY: ONE OF THE LEADING GLOBAL IT, CONSULTING, AND OUTSOURCING CLIENTS
        TABLE 9 CASE STUDY: ALLO, UKRAINE
    5.4 TECHNOLOGY ANALYSIS
           5.4.1 ARTIFICIAL INTELLIGENCE
           5.4.2 INTERNET OF THINGS
           5.4.3 ANALYTICS
    5.5 VALUE CHAIN ANALYSIS
        FIGURE 26 VALUE CHAIN ANALYSIS (2020): A2P MESSAGING MARKET
           5.5.1 END USERS
           5.5.2 SMS AGGREGATORS AND API MESSAGING PLATFORM PROVIDERS
           5.5.3 TELECOM OPERATORS
           5.5.4 APPLICATIONS
    5.6 AVERAGE SELLING PRICE TREND
        TABLE 10 PRICING ANALYSIS
    5.7 PATENT ANALYSIS
    5.8 PORTER’S 5 FORCES ANALYSIS
        FIGURE 27 A2P MESSAGING: PORTER’S FIVE FORCES MODEL
           5.8.1 THREAT OF NEW ENTRANTS
           5.8.2 THREAT OF SUBSTITUTES
           5.8.3 BARGAINING POWER OF BUYERS
           5.8.4 BARGAINING POWER OF SUPPLIERS
           5.8.5 COMPETITION RIVALRY
    5.9 IMPACT OF COVID-19 ON THE MARKET
           5.9.1 SUPPLY SIDE

6 A2P MESSAGING MARKET, BY COMPONENT (Page No. - 78)
    6.1 INTRODUCTION
           6.1.1 COMPONENT: MARKET DRIVERS
           6.1.2 COMPONENT: COVID-19 IMPACT ON THE MARKET
                 FIGURE 28 PLATFORM SEGMENT TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 11 MARKET SIZE, BY COMPONENT,  2016–2019 (USD BILLION)
                 TABLE 12 MARKET SIZE, BY COMPONENT, 2019–2025 (USD BILLION)
    6.2 PLATFORM
        TABLE 13 PLATFORM: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
        TABLE 14 PLATFORM: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    6.3 A2P SERVICE
        TABLE 15 A2P SERVICE: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
        TABLE 16 A2P SERVICE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

7 A2P MESSAGING MARKET, BY APPLICATION (Page No. - 82)
    7.1 INTRODUCTION
           7.1.1 APPLICATIONS: MARKET DRIVERS
           7.1.2 APPLICATIONS: COVID-19 IMPACT ON THE MARKET
                 FIGURE 29 AUTHENTICATION SERVICES SEGMENT TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                 TABLE 17 MARKET SIZE, BY APPLICATION, 2016–2019 (USD BILLION)
                 TABLE 18 MARKET SIZE, BY APPLICATION, 2019–2025 (USD BILLION)
    7.2 AUTHENTICATION SERVICES
        TABLE 19 AUTHENTICATION SERVICES: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
        TABLE 20 AUTHENTICATION SERVICES: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
    7.3 PROMOTIONAL AND MARKETING SERVICES
        TABLE 21 PROMOTIONAL AND MARKETING SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        TABLE 22 PROMOTIONAL AND MARKETING SERVICES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    7.4 PUSHED CONTENT SERVICES
        TABLE 23 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
        TABLE 24 PUSHED CONTENT SERVICES: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
    7.5 INTERACTIVE MESSAGES SERVICES
        TABLE 25 INTERACTIVE MESSAGE SERVICES: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
        TABLE 26 INTERACTIVE MESSAGE SERVICES: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
    7.6 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
        TABLE 27 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: MARKET SIZE,  BY REGION, 2016–2019 (USD MILLION)
        TABLE 28 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: MARKET SIZE,  BY REGION, 2019–2025 (USD MILLION)
    7.7 OTHERS
        TABLE 29 OTHERS APPLICATIONS: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
        TABLE 30 OTHERS APPLICATIONS: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)

8 A2P MESSAGING MARKET, BY DEPLOYMENT MODE (Page No. - 91)
    8.1 INTRODUCTION
           8.1.1 DEPLOYMENT MODE: MARKET DRIVERS
           8.1.2 DEPLOYMENT MODE: COVID-19 IMPACT
                 FIGURE 30 ON-PREMISES SEGMENT TO EXHIBIT A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 31 MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD BILLION)
                 TABLE 32 MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD BILLION)
    8.2 ON-PREMISES
        TABLE 33 ON-PREMISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        TABLE 34 ON-PREMISES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    8.3 CLOUD
        TABLE 35 CLOUD: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        TABLE 36 CLOUD: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

9 A2P MESSAGING MARKET, BY SMS TRAFFIC (Page No. - 95)
    9.1 INTRODUCTION
           9.1.1 TRAFFIC: MARKET DRIVERS
           9.1.2 SMS TRAFFIC: COVID-19 IMPACT ON THE MARKET
    9.2 NATIONAL TRAFFIC
    9.3 MULTI-COUNTRY

10 A2P MESSAGING MARKET, BY END USER (Page No. - 97)
     10.1 INTRODUCTION
             10.1.1 END-USER: MARKET DRIVERS
             10.1.2 END USER: COVID-19 IMPACT ON THE MARKET
                    FIGURE 31 E-GOVERNANCE SEGMENT TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
                    TABLE 37 MARKET SIZE, BY END USER, 2016–2019 (USD BILLION)
                    TABLE 38 MARKET SIZE, BY END USER, 2019–2025 (USD BILLION)
     10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
          TABLE 39 BFSI: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
          TABLE 40 BFSI: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     10.3 RETAIL AND ECOMMERCE
          TABLE 41 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
          TABLE 42 RETAIL AND ECOMMERCE: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     10.4 E-GOVERNANCE
          TABLE 43 E-GOVERNANCE: A2P MESSAGING MARKET SIZE, BY REGION,   2016–2019 (USD MILLION)
          TABLE 44 E-GOVERNANCE: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     10.5 HYPERLOCAL BUSINESSES
          TABLE 45 HYPERLOCAL BUSINESSES: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
          TABLE 46 HYPERLOCAL BUSINESSES: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     10.6 HEALTHCARE
          TABLE 47 HEALTHCARE: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
          TABLE 48 HEALTHCARE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     10.7 TRAVEL AND HOSPITALITY
          TABLE 49 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
          TABLE 50 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION,  2019–2025 (USD MILLION)
     10.8 OTHERS
          TABLE 51 OTHERS END USERS: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
          TABLE 52 OTHERS END USERS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

11 A2P MESSAGING MARKET, BY REGION (Page No. - 107)
     11.1 INTRODUCTION
          FIGURE 32 MIDDLE EAST AND AFRICA TO GROW AT THE HIGHEST RATE DURING  THE FORECAST PERIOD
          FIGURE 33 MEA TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 53 MARKET SIZE, BY REGION, 2016–2019 (USD BILLION)
          TABLE 54 MARKET SIZE, BY REGION, 2019–2025 (USD BILLION)
     11.2 NORTH AMERICA
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: COVID-19 IMPACT
             11.2.3 NORTH AMERICA: MARKET REGULATORY IMPLICATIONS
                    FIGURE 34 NORTH AMERICA: NUMBER OF MOBILE SUBSCRIBERS, 2018
                    TABLE 55 NORTH AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT,   2016–2019 (USD MILLION)
                    TABLE 56 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 57 NORTH AMERICA: MARKET SIZE, BY APPLICATION,   2016–2019 (USD MILLION)
                    TABLE 58 NORTH AMERICA: MARKET SIZE, BY APPLICATION,   2019–2025 (USD MILLION)
                    TABLE 59 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 60 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 61 NORTH AMERICA: MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
                    TABLE 62 NORTH AMERICA: MARKET SIZE, BY END USER,  2019–2025 (USD MILLION)
                    TABLE 63 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD BILLION)
                    TABLE 64 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2019–2025 (USD BILLION)
             11.2.4 UNITED STATES
                    FIGURE 35 UNITED STATES: COVID-19-RELATED SCAM MESSAGES/CALLS, 2020
                    TABLE 65 UNITED STATES: KEY MOBILE TRENDS, 2018
                    FIGURE 36 UNITED STATES: WIRELESS DATA TRAFFIC, 2018
                    TABLE 66 UNITED STATES: A2P MESSAGING MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                    TABLE 67 UNITED STATES: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 68 UNITED STATES: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 69 UNITED STATES: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 70 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 71 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
             11.2.5 CANADA
                    FIGURE 37 CANADA: MOBILE SUBSCRIBERS, 2019
                    FIGURE 38 CANADA: FREQUENCY OF COMMUNICATION VIA SMS, 2018
                    TABLE 72 CANADA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 73 CANADA: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 74 CANADA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                    TABLE 75 CANADA: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
     11.3 EUROPE
          FIGURE 39 EUROPE: TOTAL TELECOMMUNICATIONS REVENUE, 2015–2019
          FIGURE 40 EUROPE: TELECOMMUNICATIONS REVENUE BY SEGMENT, 2018
             11.3.1 EUROPE: A2P MESSAGING MARKET DRIVERS
                    FIGURE 41 UNITED KINGDOM: MOBILE SUBSCRIPTIONS, BY SUBSCRIPTION TYPE (MILLIONS)
                    FIGURE 42 UNITED KINGDOM: AVERAGE MONTHLY MESSAGES, BY SUBSCRIPTION TYPE (MILLIONS)
                    FIGURE 43 GERMANY: SMS MESSAGES SENT (BILLIONS)
             11.3.2 EUROPE: COVID-19 IMPACT
             11.3.3 EUROPE: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
                    TABLE 76 EUROPE: MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                    TABLE 77 EUROPE: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 78 EUROPE: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 79 EUROPE: MARKET SIZE, BY APPLICATION,  2019–2025 (USD MILLION)
                    TABLE 80 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                    TABLE 81 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE,   2019–2025 (USD MILLION)
                    TABLE 82 EUROPE: MARKET SIZE, BY END USER,  2016–2019 (USD MILLION)
                    TABLE 83 EUROPE: MARKET SIZE, BY END USER, 2019–2025 (USD MILLION)
                    TABLE 84 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                    TABLE 85 EUROPE: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             11.3.4 UNITED KINGDOM
                    FIGURE 44 UNITED KINGDOM: TELECOM REVENUES (EURO BILLIONS)
                    TABLE 86 UNITED KINGDOM: A2P MESSAGING MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                    TABLE 87 UNITED KINGDOM: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 88 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 89 UNITED KINGDOM: MARKET SIZE, BY APPLICATION,  2019–2025 (USD MILLION)
                    TABLE 90 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 91 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
             11.3.5 GERMANY
                    TABLE 92 GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS)
                    TABLE 93 GERMANY: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 94 GERMANY: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 95 GERMANY: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 96 GERMANY: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 97 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                    TABLE 98 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
             11.3.6 REST OF EUROPE
     11.4 ASIA PACIFIC
          FIGURE 45 ASIA PACIFIC: NETWORK TRANSFORMATION STRATEGY
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
             11.4.2 ASIA PACIFIC: COVID-19 IMPACT
             11.4.3 ASIA PACIFIC: MARKET REGULATORY IMPLICATIONS
                    FIGURE 46 ASIA PACIFIC: MARKET SNAPSHOT
                    TABLE 99 ASIA PACIFIC: A2P MESSAGING MARKET SIZE, BY COMPONENT,   2016–2019 (USD BILLION)
                    TABLE 100 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2019–2025 (USD BILLION)
                    TABLE 101 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2016–2019 (USD BILLION)
                    TABLE 102 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2019–2025 (USD BILLION)
                    TABLE 103 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 104 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 105 ASIA PACIFIC: MARKET SIZE, BY END USER, 2016–2019 (USD MILLION)
                    TABLE 106 ASIA PACIFIC: MARKET SIZE, BY END USER, 2019–2025 (USD MILLION)
                    TABLE 107 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2019 (USD BILLION)
                    TABLE 108 ASIA PACIFIC: MARKET SIZE, BY COUNTRY,  2019–2025 (USD BILLION)
             11.4.4 CHINA
                    TABLE 109 CHINA: A2P MESSAGING MARKET SIZE, BY COMPONENT,  2016–2019 (USD BILLION)
                    TABLE 110 CHINA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD BILLION)
                    TABLE 111 CHINA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 112 CHINA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 113 CHINA: MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 114 CHINA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
             11.4.5 INDIA
                    TABLE 115 INDIA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016–2019 (USD BILLION)
                    TABLE 116 INDIA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD BILLION)
                    TABLE 117 INDIA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 118 INDIA: MARKET SIZE, BY APPLICATION,  2019–2025 (USD MILLION)
                    TABLE 119 INDIA: MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 120 INDIA: MARKET SIZE, BY DEPLOYMENT MODE,   2019–2025 (USD MILLION)
             11.4.6 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST AND AFRICA
             11.5.1 MIDDLE EAST AND AFRICA: MARKET DRIVERS
             11.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
             11.5.3 MIDDLE EAST AND AFRICA: MARKET REGULATORY IMPLICATIONS
                    FIGURE 47 MIDDLE EAST AND AFRICA: MARKET SNAPSHOT
                    TABLE 121 MIDDLE EAST AND AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT,  2016–2019 (USD BILLION)
                    TABLE 122 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT,  2019–2025 (USD BILLION)
                    TABLE 123 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION,  2016–2019 (USD MILLION)
                    TABLE 124 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION,  2019–2025 (USD MILLION)
                    TABLE 125 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                    TABLE 126 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
                    TABLE 127 MIDDLE EAST AND AFRICA: MARKET SIZE, BY END USER,  2016–2019 (USD MILLION)
                    TABLE 128 MIDDLE EAST AND AFRICA: MARKET SIZE, BY END USER,  2019–2025 (USD MILLION)
                    TABLE 129 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY,  2016–2019 (USD MILLION)
                    TABLE 130 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             11.5.4 GCC COUNTRIES
                    TABLE 131 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                    TABLE 132 GULF COOPERATION COUNCIL: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 133 GULF COOPERATION COUNCIL: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                    TABLE 134 GULF COOPERATION COUNCIL: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
             11.5.5 SOUTH AFRICA
                    FIGURE 48 SOUTH AFRICA: NUMBER OF MOBILE SUBSCRIBERS, 2019 (MILLIONS)
                    TABLE 135 SOUTH AFRICA: A2P MESSAGING MARKET SIZE, BY COMPONENT,   2016–2019 (USD MILLION)
                    TABLE 136 SOUTH AFRICA: MARKET SIZE, BY COMPONENT,   2019–2025 (USD MILLION)
                    TABLE 137 SOUTH AFRICA: MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 138 SOUTH AFRICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
             11.5.6 REST OF MIDDLE EAST AND AFRICA
     11.6 LATIN AMERICA
             11.6.1 LATIN AMERICA: MARKET DRIVERS
             11.6.2 LATIN AMERICA: COVID-19 IMPACT
             11.6.3 LATIN AMERICA: MARKET REGULATORY IMPLICATIONS
                    TABLE 139 LATIN AMERICA: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 140 LATIN AMERICA: MARKET SIZE, BY COMPONENT,  2019–2025 (USD MILLION)
                    TABLE 141 LATIN AMERICA: MARKET SIZE, BY APPLICATION,  2016–2019 (USD MILLION)
                    TABLE 142 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 143 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 144 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE,  2019–2025 (USD MILLION)
                    TABLE 145 LATIN AMERICA: MARKET SIZE, BY END USER,   2016–2019 (USD MILLION)
                    TABLE 146 LATIN AMERICA: MARKET SIZE, BY END USER, 2019–2025 (USD MILLION)
                    TABLE 147 LATIN AMERICA: MARKET SIZE, BY COUNTRY,  2016–2019 (USD MILLION)
                    TABLE 148 LATIN AMERICA: MARKET SIZE, BY COUNTRY,  2019–2025 (USD MILLION)
             11.6.4 BRAZIL
                    TABLE 149 BRAZIL: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 150 BRAZIL: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 151 BRAZIL: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                    TABLE 152 BRAZIL: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
             11.6.5 MEXICO
                    TABLE 153 MEXICO: A2P MESSAGING MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 154 MEXICO: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 155 MEXICO: MARKET SIZE, BY DEPLOYMENT MODE,  2016–2019 (USD MILLION)
                    TABLE 156 MEXICO: MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)
             11.6.6 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE (Page No. - 158)
     12.1 INTRODUCTION
     12.2 MARKET EVALUATION FRAMEWORK
          FIGURE 49 MARKET EVALUATION FRAMEWORK, 2019-2020
     12.3 HISTORICAL REVENUE ANALYSIS
          FIGURE 50 HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS
     12.4 REVENUE ANALYSIS OF THE TOP MARKET PLAYERS
          FIGURE 51 MARKET SHARE ANALYSIS OF A2P MESSAGING PLAYERS
     12.5 RANKING OF KEY PLAYERS IN THE A2P MESSAGING MARKET, 2020
          FIGURE 52 RANKING OF KEY PLAYERS, 2020
     12.6 COMPANY EVALUATION MATRIX
             12.6.1 STAR
             12.6.2 EMERGING LEADER
             12.6.3 PERVASIVE
             12.6.4 PARTICIPANT
                    FIGURE 53 A2P MESSAGING MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020
             12.6.5 PRODUCT PORTFOLIO AND BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS
                    FIGURE 54 PRODUCT PORTFOLIO ANALYSIS OF A2P MESSAGING VENDORS
                    FIGURE 55 BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS
     12.7 STARTUP/SME EVALUATION MATRIX, 2020
             12.7.1 PROGRESSIVE COMPANIES
             12.7.2 RESPONSIVE COMPANIES
             12.7.3 DYNAMIC COMPANIES
             12.7.4 STARTING BLOCKS
                    FIGURE 56 A2P MESSAGING MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020

13 COMPANY PROFILES (Page No. - 167)
     13.1 INTRODUCTION
(Business overview, Services offered, Recent developments, Response to COVID-19, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats)*
     13.2 AT&T
          FIGURE 57 AT&T: COMPANY SNAPSHOT
     13.3 SINCH
          FIGURE 58 SINCH: COMPANY SNAPSHOT
     13.4 INFOBIP
     13.5 CHINA MOBILE
          FIGURE 59 CHINA MOBILE: COMPANY SNAPSHOT
     13.6 COMVIVA
     13.7 ORANGE
          FIGURE 60 ORANGE: COMPANY SNAPSHOT
     13.8 ROUTE MOBILE
          FIGURE 61 ROUTE  MOBILE: COMPANY SNAPSHOT
     13.9 TWILIO
          FIGURE 62 TWILIO: COMPANY SNAPSHOT
     13.10 BICS
     13.11 MONTY MOBILE
     13.12 SYNIVERSE
     13.13 GLOBAL MESSAGE SERVICES
     13.14 TYNTEC
     13.15 SILVERSTREET
     13.16 VONAGE
     13.17 GENESYS
     13.18 TATA COMMUNICATIONS
     13.19 CEQUENS
     13.20 CLEARSKY TECHNOLOGIES
     13.21 SIFY TECHNOLOGIES
     13.22 MSG91
     13.23 MITTO
     13.24 TEXTLOCAL
     13.25 CLICKATELL
     13.26 MESSAGEBIRD

*Details on Business overview, Services offered, Recent developments, Response to COVID-19, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats might not be captured in case of unlisted companies.

14 APPENDIX (Page No. - 206)
     14.1 ADJACENT/RELATED MARKETS
     14.2 LIMITATIONS
             14.2.1 SMS FIREWALL MARKET – GLOBAL FORECAST TO 2025
                        14.2.1.1 Market definition
                        14.2.1.2 Market overview
                        14.2.1.3 SMS firewall market, by component
                                 TABLE 157 SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                        14.2.1.4 SMS firewall market, by platform
                                 TABLE 158 SMS FIREWALL MARKET SIZE, BY PLATFORM, 2018–2025 (USD MILLION)
                        14.2.1.5 SMS firewall market, by service
                                 TABLE 159 SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                                 TABLE 160 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 161 MANAGED SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                        14.2.1.6 SMS firewall market, by deployment mode
                                 TABLE 162 SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                 TABLE 163 ON-PREMISES: SMS FIREWALL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 164 CLOUD: SMS FIREWALL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                        14.2.1.7 SMS firewall market, by region
                                 TABLE 165 SMS FIREWALL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 166 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                                 TABLE 167 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                                 TABLE 168 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                                 TABLE 169 NORTH AMERICA: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                                 TABLE 170 UNITED STATES: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                                 TABLE 171 UNITED STATES: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                                 TABLE 172 UNITED STATES: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                                 TABLE 173 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                                 TABLE 174 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY SERVICE,  2018–2025 (USD MILLION)
                                 TABLE 175 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                                 TABLE 176 ASIA PACIFIC: SMS FIREWALL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
                                 TABLE 177 CHINA: SMS FIREWALL MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                                 TABLE 178 CHINA: SMS FIREWALL MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)
                                 TABLE 179 CHINA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                 TABLE 180 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                                 TABLE 181 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY SERVICE,  2018–2025 (USD MILLION)
                                 TABLE 182 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                 TABLE 183 MIDDLE EAST AND AFRICA: SMS FIREWALL MARKET SIZE, BY COUNTRY,  2018–2025 (USD MILLION)
                                 TABLE 184 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY COMPONENT,  2018–2025 (USD MILLION)
                                 TABLE 185 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY SERVICE,  2018–2025 (USD MILLION)
                                 TABLE 186 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
             14.2.2 RICH COMMUNICATION SERVICES SYSTEM MARKET – GLOBAL FORECAST TO 2025
                        14.2.2.1 Market definition
                        14.2.2.2 Market overview
                        14.2.2.3 Rich communication services market, by application
                                 TABLE 187 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
                        14.2.2.4 Rich Communication Services market, by end user
                                 TABLE 188 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION)
                                 TABLE 189 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPEAN COUNTRIES, 2020–2025 (USD MILLION)
                                 TABLE 190 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC COUNTRIES, 2020–2025 (USD MILLION)
                                 TABLE 191 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020–2025 (USD MILLION)
                                 TABLE 192 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020–2025 (USD MILLION)
                                 TABLE 193 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION,  2020–2025 (USD MILLION)
                                 TABLE 194 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020–2025 (USD MILLION)
                                 TABLE 195 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE,  2020–2025 (USD MILLION)
                                 TABLE 196 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC,  2020–2025 (USD MILLION)
                                 TABLE 197 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020–2025 (USD MILLION)
                                 TABLE 198 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020–2025 (USD MILLION)
                        14.2.2.5 Rich Communication Services market, by enterprise size
                                 TABLE 199 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE,  2020–2025 (USD MILLION)
                                 TABLE 200 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                                 TABLE 201 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020–2025 (USD MILLION)
                                 TABLE 202 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020–2025 (USD MILLION)
                                 TABLE 203 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020–2025 (USD MILLION)
                                 TABLE 204 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020–2025 (USD MILLION)
                                 TABLE 205 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020–2025 (USD MILLION)
                                 TABLE 206 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                                 TABLE 207 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN NORTH AMERICA, 2020–2025 (USD MILLION)
                                 TABLE 208 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020–2025 (USD MILLION)
                                 TABLE 209 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN ASIA PACIFIC, 2020–2025 (USD MILLION)
                                 TABLE 210 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN THE MIDDLE EAST AND AFRICA, 2020–2025 (USD MILLION)
                                 TABLE 211 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN LATIN AMERICA, 2020–2025 (USD MILLION)
                        14.2.2.6 Rich communication services market, by enterprise vertical
                                 TABLE 212 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL,  2020–2025 (USD MILLION)
             14.2.3 MOBILE MARKETING MARKET – GLOBAL FORECAST TO 2024
                        14.2.3.1 Market definition
                        14.2.3.2 Market overview
                        14.2.3.3 Mobile marketing market, by component
                                 TABLE 213 MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
                                 TABLE 214 PLATFORM: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
                                 TABLE 215 SERVICES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
                        14.2.3.4 Mobile marketing market, by organization size
                                 TABLE 216 MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,  2017–2024 (USD MILLION)
                                 TABLE 217 SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET SIZE,  BY REGION, 2017–2024 (USD MILLION)
                                 TABLE 218 LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION,  2017–2024 (USD MILLION)
                        14.2.3.5 Mobile marketing market, by vertical
                                 TABLE 219 MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
                        14.2.3.6 Mobile marketing market, by region
                                 TABLE 220 MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
     14.3 DISCUSSION GUIDE
     14.4 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     14.5 AVAILABLE CUSTOMIZATIONS
     14.6 RELATED REPORTS
     14.7 AUTHOR DETAILS

The study involved four major activities in estimating the current size of the A2P messaging market. Exhaustive secondary research was done to collect information on the logistics industry. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and sub segments of the A2P messaging market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, were referred to identify and collect information for this study. These secondary sources included annual reports, press releases, and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; regulatory bodies; trade directories; and databases.

Primary Research

The A2P messaging market comprises several stakeholders, such as A2P messaging service providers, SMS aggregators, venture capitalists, government organizations, regulatory authorities, policymakers, and financial organizations, consulting firms, research organizations, academic institutions, resellers and distributors, and training providers. The demand side of the A2P messaging market consists of all the firms operating in several industry verticals. The supply side includes A2P messaging providers, offering A2P messaging services. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Given below is the breakup of the primary respondents:

Premium A2P and P2A Messaging Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the size of the global A2P messaging market and various other dependent submarkets in the overall market. An exhaustive list of all the vendors offering various applications in the A2P messaging market was prepared while using the top-down approach. The market share for all the vendors in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor was evaluated based on its application (Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, and Others). The aggregate of all companies’ revenues was extrapolated to reach the overall market size.Further, each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and managers.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To describe and forecast the size of the A2P messaging market, by application, by component, SMS traffic, deployment mode, end user, and region
  • To describe and forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Latin America, and the Middle East and Africa (MEA)
  • To provide detailed information regarding drivers, restraints, opportunities, and challenges influencing the growth of the market
  • To analyze the impact of COVID-19 on the market
  • To analyze micromarkets with respect to the individual growth trends, prospects, and contributions to the overall A2P messaging market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments
  • To profile key market players, including top vendors and startups, provide comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials, and provide a detailed competitive landscape of the market
  • To analyze competitive developments, such as Mergers and Acquisitions (M&A); new product launches and product enhancements; agreements, partnerships, and collaborations; expansions; and Research and Development (R&D) activities in the market

Available customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company information:

  • Detailed analysis and profiling of additional market players (Up to 5)

Geographic analysis:

  • Further breakdown of the India A2P messaging market
  • Further breakdown of China market
  • Further breakdown of UK market
  • Further breakdown of Brazil market
COVID-19

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Benchmarking the rapid strategy shifts of the Top 100 companies in the A2P Messaging Market

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Adjacent Markets

Mar. Size
2018
CAGR 2018-23

Competitive Landscape

 
 
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Report Code
TC 1097
Published ON
Jan, 2021
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