North America Dietary Supplements Market Outlook: Growth Opportunities Through 2030

The North America dietary supplements market continues to witness strong growth, driven by rising health awareness, preventive healthcare adoption, and increasing demand for functional nutrition. Dietary supplements—ranging from vitamins and minerals to herbal extracts, probiotics, and sports nutrition products—have become an integral part of daily wellness routines across the United States, Canada, and Mexico.

Market Overview:

The North America dietary supplements market is projected to reach USD 91.30 billion by 2030 from USD 64.06 billion in 2025, at a CAGR of 7.3% from 2025 to 2030. The growth of this market is driven by the rising adoption of preventive health & wellness, increased demand for plant-based & clean-label supplements, and expanding sports nutrition & lifestyle fitness trends.

The North American dietary supplements market is expected to grow at a rapid rate, driven by increasing advancements in supplement delivery formats and rising healthcare burden due to chronic ailments.

Market Size and Growth Forecast

• Market Size in 2024 (Value): USD 59.93 Billion
• Market Forecast in 2030 (Value): USD 91.30 Million
• Growth Rate: CAGR of 7.3% from 2025 to 2030
• Years Considered: 2021–2030
• Base Year: 2024
• Forecast Period: 2025–2030
• Units Considered: Value (USD Billion), Volume (KT)
• Report Coverage: Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends

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North America Dietary Supplements Market Growth Drivers

• Growing Preventive Healthcare Culture: Consumers across North America are prioritizing preventive care over reactive treatment. Dietary supplements are widely perceived as convenient and effective tools to maintain overall health and reduce the risk of chronic diseases.
• Rising Aging Population: An expanding geriatric population is fueling demand for supplements targeting joint health, cognitive function, cardiovascular wellness, and bone density. Products containing calcium, omega-3 fatty acids, collagen, and glucosamine are gaining traction among older adults.
• Increasing Focus on Fitness and Sports Nutrition: Rising participation in fitness activities and sports has boosted demand for protein powders, amino acids, energy supplements, and recovery-focused products. Younger consumers and athletes increasingly seek performance-enhancing yet clean-label nutrition solutions.
• Expansion of E-commerce and Direct-to-Consumer Channels: Online platforms have transformed how dietary supplements are marketed and sold. E-commerce allows brands to reach a broader audience, offer personalized products, and educate consumers through digital content, significantly enhancing market accessibility.

Key Market Trends

• Rising demand for clean-label, non-GMO, and organic supplements
• Growth in personalized nutrition and DNA-based supplement solutions
• Increasing popularity of plant-based and vegan formulations
• Innovation in delivery formats such as gummies, liquids, and chewables

Canada to be fastest-growing country in North America dietary supplements market during forecast period.

The Canadian dietary supplements market is expected to register the highest CAGR during the forecast period, driven by the increasing aging population, rising consumer health consciousness, and a growing willingness to practice self-care.

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North America Dietary Supplements Companies

• Nestlé (Switzerland)
• Abbott (US)
• Haleon Group of Companies (UK)
• Otsuka Holdings Co., Ltd. (Japan)
• Glanbia plc (Ireland)
• Bayer AG (Germany)

Recent Developments in the North America Dietary Supplements Industry:

• August 2025: Vitanergy Health US Inc. launched three new products: D3 multivitamin gummy, B-Complex gummies with folate, and a “Rejuvenate & Glow” 4-in-1 capsule, targeting women’s daily nutritional needs via clean-label and vegan-friendly formulations.
• June 2025: Nature’s Bounty launched a new product line covering women’s wellness, healthy longevity, and digestive health. The rollout included supplements such as Advanced Menopause Relief, Ultra Collagen Booster Capsules, Advanced Vital Heart, Superfoods Plus Energy, and Prebiotic + Postbiotic + Probiotic Gummies.
• November 2024: Nestlé expanded its Materna brand portfolio with the launch of two new products, Materna Pre and Materna Nausea, designed to address critical needs in women's fertility and pregnancy. This innovation reflects the company's strategic focus on maternal health.

Future Outlook

Looking ahead, the dietary supplements market in North America is poised to continue expanding, driven by:

• Ageing populations seeking products for longevity, bone health, and cognitive support.
• Tech-enabled personalization and AI-driven wellness solutions that tailor supplement formulas to individual needs.
• Ongoing innovation in delivery formats and functional ingredients that meet evolving consumer preferences.

As the wellness trend deepens and individuals adopt more proactive, long-term health strategies, the region’s dietary supplements sector should remain robust and innovation-led well into the next decade.

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Frequently Asked Questions (FAQs): North America Dietary Supplements Market

1. What is the North America dietary supplements market?

The North America dietary supplements market refers to the industry producing and distributing vitamins, minerals, herbal supplements, proteins, probiotics, and other nutritional products across the United States, Canada, and Mexico to support health, immunity, and preventive care.

2. What is driving the growth of the North America dietary supplements market?

The growth of the North America dietary supplements market is driven by rising health awareness, increased focus on preventive healthcare, growing aging population, high prevalence of lifestyle diseases, and strong demand for immunity-boosting and wellness supplements.

3. Which country leads the North America dietary supplements market?

The United States dominates the North America dietary supplements market, supported by high consumer adoption, advanced healthcare infrastructure, strong e-commerce penetration, and the presence of major dietary supplement manufacturers.

4. What are the most popular dietary supplements in North America?

Popular products in the North America dietary supplements market include multivitamins, vitamin D, vitamin C, protein supplements, omega-3 fatty acids, probiotics, herbal extracts, and sports nutrition supplements.

5. Which distribution channels are used in the North America dietary supplements market?

Major distribution channels include pharmacies and drug stores, supermarkets and hypermarkets, online retail platforms, specialty health stores, and direct-to-consumer sales, with e-commerce witnessing rapid growth.

6. How do regulations affect the North America dietary supplements market?

The North America dietary supplements market is regulated by authorities such as the U.S. FDA and Health Canada, focusing on product safety, labeling, manufacturing standards, and health claims, which ensures consumer trust and market stability.

7. What role does e-commerce play in the North America dietary supplements market?

E-commerce significantly boosts the North America dietary supplements market by offering convenience, product transparency, subscription services, personalized nutrition solutions, and access to a wider range of brands.

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8. What are the latest trends in the North America dietary supplements market?

Key trends include clean-label supplements, plant-based formulations, personalized nutrition, gummy and chewable formats, gut health supplements, mental wellness products, and sports nutrition innovations.

9. Who are the key players in the North America dietary supplements market?

Key Players in this market include Nestlé (Switzerland), Abbott (US), Haleon Group of Companies (UK),Otsuka Holdings Co., Ltd. (Japan), Glanbia plc (Ireland), Bayer AG (Germany), H&H Group (Hong Kong), Amway Corp (US), American Health (US), Nature’s Sunshine Products, Inc (US), Herbalife International of America, Inc. (US)

10. What challenges does the North America dietary supplements market face?

Major challenges include stringent regulatory requirements, product quality and safety concerns, misleading health claims, intense competition, and pricing pressures.

11. How does the aging population impact the North America dietary supplements market?

The growing elderly population drives demand for bone health, joint support, heart health, cognitive wellness, and immunity supplements, strengthening market growth.

12. What is the future outlook of the North America dietary supplements market?

The North America dietary supplements market is expected to grow steadily, supported by rising wellness trends, digital retail expansion, increasing adoption of personalized nutrition, and continuous product innovation.

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