Sales Performance Management Market

Sales Performance Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type (On-premises and Cloud), Vertical (BFSI, Telecommunications, and Manufacturing), and Region - Global Forecast to 2026

Report Code: TC 3435 Feb, 2021, by marketsandmarkets.com

[232 Pages Report] The global Sales Performance Management (SPM) market size is projected to grow from USD 1.5 billion in 2020 to USD 3.4 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The demand for SPM is driven by growing automation to improve visibility and avoid incentive compensation calculation inaccuracies, rising demand for metric-driven sales tools, and increasing enterprise mobility to increase agent engagement and performance.

Sales Performance Management Market

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COVID -19 Impact on Sales Performance Management Market

With the ongoing work from home scenario, global lockdowns, and economic uncertainties caused by COVID-19, the transition to the cloud has increased and companies have started transitioning to cloud environments for optimizing planning and management of incentives, quotas, and territories as well for enhancing the performance of sales representatives due to cloud technology’s cost-effectiveness and flexibility advantages , which has further bolstered the growth of the market. Although declined usage by Small and Medium-sized Enterprises (SMEs) due to their increased investments in other collaboration technologies, falling profits, and less allocation of Information Technology (IT)  budgets has somewhat hindered the growth of the SPM market.

Market Dynamics

Driver: Growing automation to improve visibility and avoid calculation inaccuracies

Sales departments are under constant pressure for automating compensation and reward plans, performance appraisals, sale quotas, and territory mapping with the ongoing digitalization and automation across workplaces. According to the 2019 Sales Compensation Administration Best Practices Study by Xactly, 83% surveyed companies were still facing payment inaccuracies at an average rate of higher than five percent. In such cases, the deployment of SPM solutions provides quick and accurate view of the entire SPM processes to both representatives and supervisors as well as helps them proactively eliminate variable pay anomalies and increase productivity. For instance, Cox Automotive achieved 99% commission pay-out accuracy rate through the adoption of a renowned ICM solution.

The need to gain holistic visibility into performance has further driven companies and sales departments to adopt SPM solutions. According to State of Sales Performance Survey Report 2019 by Ambition, 31.6% surveyed respondents feel gaining visibility into numbers drives them the most to sell. These advantages thereby compel organizations to deploy SPM solutions for increased productivity and improved processes.

Restraint: Skepticism among small and medium-sized enterprises to avoid additional costs or altering of organizational structure

As it requires a lot of administrative work, time, and patience. The deployment of SPM solutions also involves conducting extensive training, retraining, and career development workshops for different employee levels, which turns out to be a time consuming and costly process. Furthermore, the time taken for the implementation and training of users, which consumes over a year is a big deal for SMEs who want a quick deployment and faster results at a cost-effective price. Owing to such hassles and upfront costs, several SMEs refrain from deploying SPM solutions that may require them to change the way they work.

As per Wisdom of Crowds SPM Study 2020, two-thirds of surveyed respondents considered SPM solutions minimally important. Moreover, 27.5% of respondents did not have any plan to deploy SPM solutions in 2020, which means despite numerous advantages, the presence of substitutes for SPM solutions and hassles involved in deployment are expected to restrain the market growth.

Opportunity: Integration of audio-video conferencing application programming interfaces to increase personalization and productivity

SPM has evolved a lot since its inception. With such ongoing advancements in the SPM market, several SPM providers have also increased their investments in audio-video conferencing tools or Application Programming Interfaces (APIs) to enable customer-agent engagements and collect live interactions for identifying opportunities and driving decisions. For instance, in September 2020, Oracle integrated Zoom with its Oracle Fusion Cloud Customer Experience (CX) offering to enable sales and other teams to include video into its existing processes. Similarly, in April 2020, NICE, another renowned SPM solution provider, integrated its platform with Zoom as well as RingCentral to provide integrated solutions for enabling remote employee collaboration and distributed virtual contact centers.

The integration of audio-video conferencing APIs help SPM providers offers SPM solutions that do more than just basic SPM while providing a high level of personalization and increased productivity with one-click video or audio meetings. Such growing inclination of renowned SPM solution providers toward integrating audio-video conferencing APIs in their solutions opens green-field opportunities to other SPM providers aiming to strengthen their foothold in the SPM market.

Challenge: Prevailing apprehensions related to levels of intrusion

Although SPM solutions provide a high level of autonomy for the management of key sales processes, the hindrance from employees in terms of the adoption of new technologies is somewhat a challenge for organizations planning to deploy SPM solutions. This is mainly because employees think that continuous monitoring would cause a high level of intrusion and that their privacy will be invaded. Such prevailing apprehensions not only cause high attrition but also decline the sales productivity in terms of employee effectiveness. With the growing availability of SPM Return on Investment (RoI) reports and the increasing awareness related to the benefits of SPM solutions, companies are training and educating their employees related to the benefits of SPM solutions that involve improved visibility into reward, commission, and compensation plans; gamification features; and faster pay-out processes. By introducing such support strategies for deploying SPM solutions and helping employees understand their benefit, the hindrance in the adoption of SPM solutions by employees is ephemeral.

On-premises segment to hold the largest market size during the forecast period

The growth of on-premises segment is mainly attributed to high demand for customizing solutions as per business requirements, especially among large enterprises and companies having data security and privacy concerns. On-premises deployment model is mostly preferred by large organizations with diverse data and design requirements and sufficient sales personnel.

Banking, Financial Services, and Insurance (BFSI)  to hold the largest market share among verticals during the forecast period

As BFSI companies deal with diverse insurance and banking products, such as debit cards, credit cards, loans, and insurance policies that involve employment of large number of sales representatives, the demand to manage complex incentive compensation calculations and offer representatives with holistic visibility into entire SPM processes has compelled BFSI companies to aggressively adopt SPM solutions.

Sales Performance Management Market by Region

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North America to hold the largest market size during the forecast period

The North American SPM market is already mature for SPM solutions, owing to North America’s strong economic landscape, early adoption of advanced technologies, high digital adoption at workplaces to improve business processes, and high technology awareness. Furthermore, the region constitutes developed economies, such as the US and Canada, which have fairly adopted SPM solutions, besides incorporating advanced technologies. The region is also home to several small as well as well-established SPM solution providers, such as SAP, Anaplan, Oracle, Xactly, and Varicent, which are among the key driving factors for the growth of the SPM market in the region.

Market Players:

Market players profiled in this report include SAP (Germany),  Oracle (US), Xactly (US), Anaplan (US), NICE (Israel), Varicent (Canada), beqom (Switzerland), Performio (US), Incentives Solutions (Israel), Optymyze (UK), Salesforce (US), Iconixx (US), Axtria (US), Gryphon Networks (US), CellarStone (US), ZS (US), Board (Switzerland), Zoho (India), InnoVyne (Canada), and XANT (US) among others. These players offer various SPM solutions to cater to the demands and needs of the market. Major growth strategies adopted by the players include product enhancements and partnerships.

Scope of the Report

Report Metric

Details

Market size available for years

2016–2026

Base year considered

2019

Forecast period

2020–2026

Forecast units

USD Million

Segments covered

Component, Organization Size, Deployment Type, Vertical, and Region

Geographies covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

SAP (Germany),  Oracle (US), Xactly (US), Anaplan (US), NICE (Israel), Varicent (Canada), beqom (Switzerland), Performio (US), Incentives Solutions (Israel), Optymyze (UK), Salesforce (US), Iconixx (US), Axtria (US), Gryphon Networks (US), CellarStone (US), ZS (US), Board (Switzerland), Zoho (India), SalesScreen (Norway), Ascent Cloud (US), Adventace (US), Plecto (Denmark), Spotio (US), Ambition (US), Spinify (Canada), Apttus (US), Centrical (US), Reflektive (US), InnoVyne (Canada), and XANT (US)

The research report categorizes the SPM market to forecast revenues and analyze trends in each of the following submarkets:

By component:

  • Solutions
    • Incentive Compensation Management (ICM)
    • Territory Management
    • Sales Planning and Monitoring
    • Sales Performance Analytics and Reporting
    • Other Solutions (Sales Coaching and Gamification)
  • Services
    • Consulting
    • Integration and Implementation
    • Training and Education
    • Support and Maintenance

By organization size:

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

By deployment type:

  • On-premises
  • Cloud

By vertical:

  • BFSI
  • Telecommunications
  • Manufacturing
  • IT and ITeS
  • Consumer Goods and Retail
  • Healthcare and Pharmaceuticals
  • Energy and Utilities
  • Travel and Hospitality
  • Others (Education, Real Estate and Construction, and Media and Entertainment)

By region:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Rest of Europe
  • APAC
    • China
    • Rest of APAC
  • MEA
    • Kingdom of Saudi Arabia (KSA)
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of Latin America

Recent Developments

  • In December 2020, Oracle enhanced the Territory Management and Incentive Compensation components of its Oracle Sales Performance Management Cloud with new and improved features in its 21 A update.  The enhancement was a part of Oracle’s quarterly SPM update strategy.
  • In November 2020, Xactly launched a new offering, Operational Sales Management (OSM), to expand its SPM portfolio. The new solution connects and integrates processes related to salespeople, territories, quotas, and credits. The launch is set to strengthen Xactly’s foothold in the SPM market.
  • In November 2020, Varicent launched mobile apps to provide reporting options similar to the reporting capabilities in the Varicent platform. Accessible via Apple’s App Store and Android marketplaces, the mobile apps provide sellers with advanced analytics and motivational tools on the go. The launch has helped Varicent further strengthen its foothold in the SPM market.
  • In October 2020, NICE inContact, a NICE business, announced the fall release of NICE inContact CXone with features, including new auto-discovery of trends across digital and voice interactions, new Business Intelligence (BI) for deeper operational visibility, enhanced remote workforce agility and agent engagement, and new real-time customer authentication for better customer and agent interactions.
  • In October 2020, beqom released a new version of its mobile app and Individual Pay Estimator that now gives employees the ability to see their performance and variable compensation pay-outs with better and flexible KPIs.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 34)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
        FIGURE 1 COVID-19: GLOBAL PROPAGATION
        FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
        FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                 FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY
                 FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
    1.7 YEARS CONSIDERED FOR THE STUDY
    1.8 CURRENCY CONSIDERED
        TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2019
    1.9 STAKEHOLDERS
    1.10 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 45)
    2.1 RESEARCH DATA
        FIGURE 6 SALES PERFORMANCE MANAGEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary profiles
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
        FIGURE 7 MARKET: DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
        FIGURE 8 SALES PERFORMANCE MANAGEMENT MARKET:  TOP-DOWN AND BOTTOM-UP APPROACH
           2.3.1 TOP-DOWN APPROACH
                 FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (TOP-DOWN): REVENUE OF VENDORS OFFERING SALES PERFORMANCE MANAGEMENT SOLUTIONS AND SERVICES
           2.3.2 BOTTOM-UP APPROACH
                 FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 2 (BOTTOM-UP): REVENUE OF VENDORS FROM SOLUTIONS AND SERVICES
    2.4 MARKET REVENUE ESTIMATION
        FIGURE 11 ILLUSTRATION OF ANAPLAN’S SALES PERFORMANCE MANAGEMENT REVENUE ESTIMATION
           2.4.1 SUPPLY SIDE
                 FIGURE 12 MARKET PROJECTIONS FROM SUPPLY SIDE
           2.4.2 DEMAND SIDE
                 FIGURE 13 MARKET PROJECTIONS FROM DEMAND SIDE
    2.5 COMPANY EVALUATION MATRIX RESEARCH METHODOLOGY
        FIGURE 14 SALES PERFORMANCE MANAGEMENT COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
    2.6 MARKET FORECAST
        TABLE 2 FACTOR ANALYSIS
    2.7 RESEARCH ASSUMPTIONS
        TABLE 3 ASSUMPTIONS FOR THE STUDY
    2.8 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 58)
  FIGURE 15 GLOBAL SALES PERFORMANCE MANAGEMENT MARKET SIZE,  2016–2026 (USD MILLION)
  FIGURE 16 SEGMENTS WITH HIGHEST GROWTH RATES IN MARKET
  FIGURE 17 NORTH AMERICA TO ACCOUNT FOR HIGHEST SHARE IN MARKET IN 2020

4 PREMIUM INSIGHTS (Page No. - 62)
    4.1 ATTRACTIVE MARKET OPPORTUNITIES IN SALES PERFORMANCE MANAGEMENT MARKET
         FIGURE 18 NEED FOR ALIGNING JOB ROLES WITH SALES STRATEGIES, IMPROVING SALES COMMISSION CALCULATION ACCURACIES, AND MINIMIZING SALES ATTRITION TO DRIVE GROWTH OF MARKET
    4.2 MARKET:  MAJOR SEGMENTS
         FIGURE 19 SEGMENTS WITH HIGH MARKET SHARES IN MARKET IN 2020
    4.3 NORTH AMERICAN MARKET, BY VERTICAL AND COUNTRY
         FIGURE 20 BANKING, FINANCIAL SERVICES AND INSURANCE VERTICAL AND UNITED STATES TO ACCOUNT FOR HIGH SHARES IN NORTH AMERICAN MARKET IN 2020
    4.4 MARKET:  MAJOR COUNTRIES
         FIGURE 21 MARKET IN CANADA TO GROW AT HIGHEST GROWTH RATE DURING FORECAST PERIOD

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 65)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
         FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:  SALES PERFORMANCE MANAGEMENT MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Growing automation to improve visibility and avoid calculation inaccuracies
                    5.2.1.2 Rising demand for metric-driven sales tools
                    5.2.1.3 Increasing enterprise mobility to increase agent engagement and performance
           5.2.2 RESTRAINTS
                    5.2.2.1 Skepticism among small and medium-sized enterprises to avoid additional costs or altering of organizational structure
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Integration of audio-video conferencing application programming interfaces to increase personalization and productivity
                    5.2.3.2 Machine learning and natural language processing innovations to leverage data-driven recommendations
           5.2.4 CHALLENGES
                    5.2.4.1 Prevailing apprehensions related to levels of intrusion
                    5.2.4.2 Training agents to reap actual benefits of digital tools
    5.3 COVID-19-DRIVEN MARKET DYNAMICS
           5.3.1 DRIVERS AND OPPORTUNITIES
           5.3.2 RESTRAINTS AND CHALLENGES
    5.4 TECHNOLOGICAL OUTLOOK
           5.4.1 ARTIFICIAL INTELLIGENCE AND AUTOMATION
                    5.4.1.1 Robotic process automation
                    5.4.1.2 Machine Learning and Natural Language Processing
    5.5 PRICING ANALYSIS
         TABLE 4 SALES PERFORMANCE MANAGEMENT MARKET: PRICING LEVELS
    5.6 VALUE CHAIN ANALYSIS
         FIGURE 23 MARKET: VALUE CHAIN
    5.7 MARKET ECOSYSTEM
         FIGURE 24 MARKET: ECOSYSTEM
    5.8 PATENT ANALYSIS
         TABLE 5 MARKET: PATENTS
    5.9 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS
           5.9.1 GENERAL DATA PROTECTION REGULATION
           5.9.2 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION/INTERNATIONAL ELECTROTECHNICAL COMMISSION 27000 STANDARDS
           5.9.3 CLOUD SECURITY ALLIANCE CONTROLS
           5.9.4 SYSTEM AND ORGANIZATION CONTROL REPORTS
                    5.9.4.1 System and Organization Control 1
                    5.9.4.2 System and Organization Control 2
           5.9.5 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT
           5.9.6 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD
    5.10 PORTER’S FIVE FORCES ANALYSIS
         FIGURE 25 SALES PERFORMANCE MANAGEMENT MARKET: PORTER’S FIVE FORCES
           5.10.1 THREAT OF NEW ENTRANTS
           5.10.2 THREAT OF SUBSTITUTES
           5.10.3 BARGAINING POWER OF SUPPLIERS
           5.10.4 BARGAINING POWER OF BUYERS
           5.10.5 INTENSITY OF COMPETITIVE RIVALRY
    5.11 CASE STUDY ANALYSIS
           5.11.1 CASE STUDY 1: SIMPLIFYING SALES PLANNING, COMPLEX VARIABLE COMPENSATION, AND QUOTA AND TERRITORIES MANAGEMENT TO IMPROVE DATA INTEGRITY AND PRODUCTIVITY
           5.11.2 CASE 2: ACHIEVING REAL-TIME VISIBILITY INTO GLOBAL MARKETS TO PIVOT SALES PLANS AND ENSURE UNINTERRUPTED OPERATIONAL ACTIVITIES
           5.11.3 CASE 3: STANDARDIZING SALES TARGETS AND ALIGNING SALES ROLES TO IMPROVE PRODUCTIVITY AND REWARDS AND COMPENSATION MANAGEMENT
           5.11.4 CASE 4: IMPROVING VISIBILITY ACROSS SALES CHANNELS AND ACHIEVING QUICK INCENTIVE CALCULATIONS TO SIMPLIFY COMPLEX INCENTIVE PLANS AND ELIMINATE MANUAL PROCESSES
           5.11.5 CASE 5: ELIMINATING SALES COMMISSION RULES AND PAYOUT DISPARITIES TO ENHANCE EMPLOYEE CONFIDENCE AND INTERNAL PROCESSES

6 SALES PERFORMANCE MANAGEMENT MARKET, BY COMPONENT (Page No. - 83)
    6.1 INTRODUCTION
           6.1.1 COMPONENTS: COVID-19 IMPACT ON MARKET
                 FIGURE 26 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
                 TABLE 6 MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                 TABLE 7 MARKET SIZE, BY COMPONENT,  2020–2026 (USD MILLION)
    6.2 SOLUTIONS
           6.2.1 SOLUTIONS: MARKET DRIVERS
                 TABLE 8 COMPONENTS: MARKET SIZE, BY SOLUTION,  2016–2019 (USD MILLION)
                 TABLE 9 COMPONENTS: MARKET SIZE,  BY SOLUTION,  2020–2026 (USD MILLION)
                 TABLE 10 SOLUTIONS: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                 TABLE 11 SOLUTIONS: MARKET SIZE, BY REGION,  2020–2026 (USD MILLION)
           6.2.2 INCENTIVE COMPENSATION MANAGEMENT
                 TABLE 12 INCENTIVE COMPENSATION MANAGEMENT: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 13 INCENTIVE COMPENSATION MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           6.2.3 TERRITORY MANAGEMENT
                 TABLE 14 TERRITORY MANAGEMENT: MARKET SIZE,  BY REGION, 2016–2019 (USD MILLION)
                 TABLE 15 TERRITORY MANAGEMENT: MARKET SIZE,  BY REGION, 2020–2026 (USD MILLION)
           6.2.4 SALES PLANNING AND MONITORING
                 TABLE 16 SALES PLANNING AND MONITORING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 17 SALES PLANNING AND MONITORING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           6.2.5 SALES PERFORMANCE ANALYTICS AND REPORTING
                 TABLE 18 SALES PERFORMANCE ANALYTICS AND REPORTING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 19 SALES PERFORMANCE ANALYTICS AND REPORTING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           6.2.6 OTHER SOLUTIONS
                 TABLE 20 OTHER SOLUTIONS: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                 TABLE 21 OTHER SOLUTIONS: MARKET SIZE, BY REGION,  2020–2026 (USD MILLION)
    6.3 SERVICES
           6.3.1 SERVICES: MARKET DRIVERS
                 TABLE 22 COMPONENTS: MARKET SIZE, BY SERVICE,  2016–2019 (USD MILLION)
                 TABLE 23 COMPONENTS: MARKET SIZE, BY SERVICE,  2020–2026 (USD MILLION)
                 TABLE 24 SERVICES: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                 TABLE 25 SERVICES: MARKET SIZE, BY REGION,  2020–2026 (USD MILLION)
           6.3.2 CONSULTING
                 TABLE 26 CONSULTING: MARKET SIZE,  BY REGION, 2016–2019 (USD MILLION)
                 TABLE 27 CONSULTING: MARKET SIZE, BY REGION,  2020–2026 (USD MILLION)
           6.3.3 INTEGRATION AND IMPLEMENTATION
                 TABLE 28 INTEGRATION AND IMPLEMENTATION: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 29 INTEGRATION AND IMPLEMENTATION: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           6.3.4 TRAINING AND EDUCATION
                 TABLE 30 TRAINING AND EDUCATION: MARKET SIZE,  BY REGION, 2016–2019 (USD MILLION)
                 TABLE 31 TRAINING AND EDUCATION: MARKET SIZE,  BY REGION, 2020–2026 (USD MILLION)
           6.3.5 SUPPORT AND MAINTENANCE
                 TABLE 32 SUPPORT AND MAINTENANCE: MARKET SIZE,  BY REGION, 2016–2019 (USD MILLION)
                 TABLE 33 SUPPORT AND MAINTENANCE: MARKET SIZE,  BY REGION, 2020–2026 (USD MILLION)

7 SALES PERFORMANCE MANAGEMENT MARKET,  BY ORGANIZATION SIZE (Page No. - 98)
    7.1 INTRODUCTION
           7.1.1 ORGANIZATION SIZE: COVID-19 IMPACT ON MARKET
                 FIGURE 27 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
                 TABLE 34 MARKET SIZE, BY ORGANIZATION SIZE,  2016–2019 (USD MILLION)
                 TABLE 35 MARKET SIZE, BY ORGANIZATION SIZE,  2020–2026 (USD MILLION)
    7.2 LARGE ENTERPRISES
           7.2.1 LARGE ENTERPRISES: MARKET DRIVERS
                 TABLE 36 LARGE ENTERPRISES: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                 TABLE 37 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
                 TABLE 38 LARGE ENTERPRISES: NORTH AMERICA MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                 TABLE 39 LARGE ENTERPRISES: NORTH AMERICA SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
    7.3 SMALL AND MEDIUM-SIZED ENTERPRISES
           7.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
                 TABLE 40 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 41 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
                 TABLE 42 SMALL AND MEDIUM-SIZED ENTERPRISES: NORTH AMERICA MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                 TABLE 43 SMALL AND MEDIUM-SIZED ENTERPRISES: NORTH AMERICA MARKET SIZE, BY COUNTRY,  2020–2026 (USD MILLION)

8 SALES PERFORMANCE MANAGEMENT MARKET,  BY DEPLOYMENT TYPE (Page No. - 104)
    8.1 INTRODUCTION
           8.1.1 DEPLOYMENT TYPES: COVID-19 IMPACT ON MARKET
                  FIGURE 28 CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
                 TABLE 44 MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2019 (USD MILLION)
                 TABLE 45 MARKET SIZE, BY DEPLOYMENT TYPE,  2020–2026 (USD MILLION)
    8.2 ON-PREMISES
           8.2.1 ON-PREMISES: MARKET DRIVERS
                 TABLE 46 ON-PREMISES: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                 TABLE 47 ON-PREMISES: MARKET SIZE, BY REGION,  2020–2026 (USD MILLION)
                 TABLE 48 ON-PREMISES: NORTH AMERICA MARKET SIZE,  BY COUNTRY, 2016–2019 (USD MILLION)
                 TABLE 49 ON-PREMISES: NORTH AMERICA MARKET SIZE,  BY COUNTRY, 2020–2026 (USD MILLION)
    8.3 CLOUD
           8.3.1 CLOUD: SALES PERFORMANCE MANAGEMENT MARKET DRIVERS
                 TABLE 50 CLOUD: MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
                 TABLE 51 CLOUD: MARKET SIZE, BY REGION,  2020–2026 (USD MILLION)
                 TABLE 52 CLOUD: NORTH AMERICA MARKET SIZE,  BY COUNTRY, 2016–2019 (USD MILLION)
                 TABLE 53 CLOUD: NORTH AMERICA MARKET SIZE,  BY COUNTRY, 2020–2026 (USD MILLION)

9 SALES PERFORMANCE MANAGEMENT MARKET, BY VERTICAL (Page No. - 110)
    9.1 INTRODUCTION
           9.1.1 VERTICALS: COVID-19 IMPACT ON MARKET
                 FIGURE 29 CONSUMER GOODS AND RETAIL VERTICAL TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                 TABLE 54 MARKET SIZE, BY VERTICAL,  2016–2019 (USD MILLION)
                 TABLE 55 MARKET SIZE, BY VERTICAL,  2020–2026 (USD MILLION)
    9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
           9.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
                 TABLE 56 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKET SIZE, BY REGION, 2016–2019 (USD THOUSAND)
                 TABLE 57 BANKING, FINANCIAL SERVICES AND INSURANCE: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD THOUSAND)
    9.3 TELECOMMUNICATIONS
           9.3.1 TELECOMMUNICATIONS: MARKET DRIVERS
                 TABLE 58 TELECOMMUNICATIONS: MARKET SIZE,  BY REGION, 2016–2019 (USD THOUSAND)
                 TABLE 59 TELECOMMUNICATIONS: MARKET SIZE,  BY REGION, 2020–2026 (USD THOUSAND)
    9.4 MANUFACTURING
           9.4.1 MANUFACTURING: MARKET DRIVERS
                 TABLE 60 MANUFACTURING: MARKET SIZE, BY REGION,  2016–2019 (USD THOUSAND)
                 TABLE 61 MANUFACTURING: MARKET SIZE, BY REGION, 2020–2026 (USD THOUSAND)
    9.5 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES
           9.5.1 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: SALES PERFORMANCE MANAGEMENT MARKET DRIVERS
                 TABLE 62 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKET SIZE, BY REGION,  2016–2019 (USD THOUSAND)
                 TABLE 63 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKET SIZE, BY REGION,  2020–2026 (USD THOUSAND)
    9.6 CONSUMER GOODS AND RETAIL
           9.6.1 CONSUMER GOODS AND RETAIL: MARKET DRIVERS
                 TABLE 64 CONSUMER GOODS AND RETAIL: MARKET SIZE,  BY REGION, 2016–2019 (USD THOUSAND)
                 TABLE 65 CONSUMER GOODS AND RETAIL: MARKET SIZE,  BY REGION, 2020–2026 (USD THOUSAND)
    9.7 HEALTHCARE AND PHARMACEUTICALS
           9.7.1 HEALTHCARE AND PHARMACEUTICALS: MARKET DRIVERS
                 TABLE 66 HEALTHCARE AND PHARMACEUTICALS: MARKET SIZE, BY REGION, 2016–2019 (USD THOUSAND)
                 TABLE 67 HEALTHCARE AND PHARMACEUTICALS: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION, 2020–2026 (USD THOUSAND)
    9.8 ENERGY AND UTILITIES
           9.8.1 ENERGY AND UTILITIES: MARKET DRIVERS
                 TABLE 68 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2016–2019 (USD THOUSAND)
                 TABLE 69 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2020–2026 (USD THOUSAND)
    9.9 TRAVEL AND HOSPITALITY
           9.9.1 TRAVEL AND HOSPITALITY: MARKET DRIVERS
                 TABLE 70 TRAVEL AND HOSPITALITY: MARKET SIZE,  BY REGION, 2016–2019 (USD THOUSAND)
                 TABLE 71 TRAVEL AND HOSPITALITY: MARKET SIZE,  BY REGION, 2020–2026 (USD THOUSAND)
    9.10 OTHER VERTICALS
         TABLE 72 OTHER VERTICALS: MARKET SIZE,  BY REGION,  2016–2019 (USD THOUSAND)
         TABLE 73 OTHER VERTICALS: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION,  2020–2026 (USD THOUSAND)

10 SALES PERFORMANCE MANAGEMENT, BY REGION (Page No. - 123)
     10.1 INTRODUCTION
          FIGURE 30 ASIA PACIFIC TO GROW AT HIGHEST GROWTH RATE DURING FORECAST PERIOD
          TABLE 74 SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION,  2016–2019 (USD MILLION)
          TABLE 75 MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.2 NORTH AMERICA
             10.2.1 NORTH AMERICA: COVID-19 IMPACT
             10.2.2 NORTH AMERICA: MARKET DRIVERS
             10.2.3 NORTH AMERICA: REGULATIONS
                    FIGURE 31 NORTH AMERICA: MARKET SNAPSHOT
                    TABLE 76 NORTH AMERICA: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                    TABLE 77 NORTH AMERICA: MARKET SIZE, BY COMPONENT,  2020–2026 (USD MILLION)
                    TABLE 78 NORTH AMERICA: COMPONENTS MARKET SIZE,  BY SOLUTION, 2016–2019 (USD MILLION)
                    TABLE 79 NORTH AMERICA: COMPONENTS MARKET SIZE,  BY SOLUTION, 2020–2026 (USD MILLION)
                    TABLE 80 NORTH AMERICA: COMPONENTS MARKET SIZE,  BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 81 NORTH AMERICA: COMPONENTS MARKET SIZE,  BY SERVICE, 2020–2026 (USD MILLION)
                    TABLE 82 NORTH AMERICA: MARKET SIZE,  BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 83 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                    TABLE 84 NORTH AMERICA: SALES PERFORMANCE MANAGEMENT MARKET SIZE,  BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 85 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION)
                    TABLE 86 NORTH AMERICA: MARKET SIZE, BY VERTICAL,  2016–2019 (USD MILLION)
                    TABLE 87 NORTH AMERICA: MARKET SIZE, BY VERTICAL,  2020–2026 (USD MILLION)
                    TABLE 88 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2016–2019 (USD MILLION)
                    TABLE 89 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2020–2026 (USD MILLION)
                    FIGURE 32 NORTH AMERICA: COUNTRY ANALYSIS
             10.2.4 UNITED STATES
                    TABLE 90 UNITED STATES: SALES PERFORMANCE MANAGEMENT MARKET SIZE,  BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 91 UNITED STATES: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                    TABLE 92 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 93 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION)
             10.2.5 CANADA
                    TABLE 94 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 95 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                    TABLE 96 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2019 (USD MILLION)
                    TABLE 97 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE,  2020–2026 (USD MILLION)
     10.3 EUROPE
             10.3.1 EUROPE: COVID-19 IMPACT
             10.3.2 EUROPE: SALES PERFORMANCE MANAGEMENT MARKET DRIVERS
             10.3.3 EUROPE: REGULATIONS
                    TABLE 98 EUROPE: MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                    TABLE 99 EUROPE: MARKET SIZE, BY COMPONENT,  2020–2026 (USD MILLION)
                    TABLE 100 EUROPE: COMPONENTS MARKET SIZE,  BY SOLUTION, 2016–2019 (USD MILLION)
                    TABLE 101 EUROPE: COMPONENTS MARKET SIZE,  BY SOLUTION, 2020–2026 (USD MILLION)
                    TABLE 102 EUROPE: COMPONENTS MARKET SIZE,  BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 103 EUROPE: COMPONENTS MARKET SIZE,  BY SERVICE, 2020–2026 (USD MILLION)
                    TABLE 104 EUROPE: MARKET SIZE,  BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 105 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                    TABLE 106 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2019 (USD MILLION)
                    TABLE 107 EUROPE: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION)
                    TABLE 108 EUROPE: MARKET SIZE, BY VERTICAL,  2016–2019 (USD MILLION)
                    TABLE 109 EUROPE: MARKET SIZE, BY VERTICAL,  2020–2026 (USD MILLION)
                    TABLE 110 EUROPE: MARKET SIZE, BY COUNTRY,  2016–2019 (USD MILLION)
                    TABLE 111 EUROPE: MARKET SIZE, BY COUNTRY,  2020–2026 (USD MILLION)
                    FIGURE 33 EUROPE: COUNTRY ANALYSIS
             10.3.4 UNITED KINGDOM
                    TABLE 112 UNITED KINGDOM: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 113 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                    TABLE 114 UNITED KINGDOM: MARKET SIZE,  BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 115 UNITED KINGDOM: MARKET SIZE,  BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION)
             10.3.5 REST OF EUROPE
                    TABLE 116 REST OF EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 117 REST OF EUROPE: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                    TABLE 118 REST OF EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 119 REST OF EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION)
     10.4 ASIA PACIFIC
             10.4.1 ASIA PACIFIC: COVID-19 IMPACT
             10.4.2 ASIA PACIFIC: SALES PERFORMANCE MANAGEMENT MARKET DRIVERS
             10.4.3 REGULATIONS
                    FIGURE 34 ASIA PACIFIC: REGIONAL SNAPSHOT
                    TABLE 120 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2016–2019 (USD MILLION)
                    TABLE 121 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2020–2026 (USD MILLION)
                    TABLE 122 ASIA PACIFIC: COMPONENTS MARKET SIZE,  BY SOLUTION, 2016–2019 (USD MILLION)
                    TABLE 123 ASIA PACIFIC: COMPONENTS MARKET SIZE,  BY SOLUTION, 2020–2026 (USD MILLION)
                    TABLE 124 ASIA PACIFIC: COMPONENTS MARKET SIZE,  BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 125 ASIA PACIFIC: COMPONENTS MARKET SIZE,  BY SERVICE, 2020–2026 (USD MILLION)
                    TABLE 126 ASIA PACIFIC: SALES PERFORMANCE MANAGEMENT MARKET SIZE,  BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 127 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                    TABLE 128 ASIA PACIFIC: MARKET SIZE,  BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 129 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION)
                    TABLE 130 ASIA PACIFIC: MARKET SIZE, BY VERTICAL,  2016–2019 (USD MILLION)
                    TABLE 131 ASIA PACIFIC: MARKET SIZE, BY VERTICAL,  2020–2026 (USD MILLION)
                    TABLE 132 ASIA PACIFIC: MARKET SIZE, BY COUNTRY,  2016–2019 (USD MILLION)
                    TABLE 133 ASIA PACIFIC: MARKET SIZE, BY COUNTRY,  2020–2026 (USD MILLION)
             10.4.4 CHINA
                    TABLE 134 CHINA: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2016–2019 (USD MILLION)
                    TABLE 135 CHINA: MARKET SIZE, BY ORGANIZATION SIZE,  2020–2026 (USD MILLION)
                    TABLE 136 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2019 (USD MILLION)
                    TABLE 137 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE,  2020–2026 (USD MILLION)
             10.4.5 REST OF ASIA PACIFIC
                    TABLE 138 REST OF ASIA PACIFIC: MARKET SIZE,  BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 139 REST OF ASIA PACIFIC: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                    TABLE 140 REST OF ASIA PACIFIC: MARKET SIZE,  BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 141 REST OF ASIA PACIFIC: MARKET SIZE,  BY DEPLOYMENT TYPE, 2020–2026 (USD MILLION)
     10.5 MIDDLE EAST AND AFRICA
             10.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
             10.5.2 MIDDLE EAST AND AFRICA: SALES PERFORMANCE MANAGEMENT MARKET DRIVERS
             10.5.3 MIDDLE EAST AND AFRICA: REGULATIONS
                    TABLE 142 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY COMPONENT, 2016–2019 (USD THOUSAND)
                    TABLE 143 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY COMPONENT, 2020–2026 (USD THOUSAND)
                    TABLE 144 MIDDLE EAST AND AFRICA: COMPONENTS MARKET SIZE, BY SOLUTION, 2016–2019 (USD THOUSAND)
                    TABLE 145 MIDDLE EAST AND AFRICA: COMPONENTS MARKET SIZE, BY SOLUTION, 2020–2026 (USD THOUSAND)
                    TABLE 146 MIDDLE EAST AND AFRICA: COMPONENTS MARKET SIZE, BY SERVICE, 2016–2019 (USD THOUSAND)
                    TABLE 147 MIDDLE EAST AND AFRICA: COMPONENTS SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY SERVICE, 2020–2026 (USD THOUSAND)
                    TABLE 148 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY ORGANIZATION SIZE, 2016–2019 (USD THOUSAND)
                    TABLE 149 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2026 (USD THOUSAND)
                    TABLE 150 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY DEPLOYMENT TYPE, 2016–2019 (USD THOUSAND)
                    TABLE 151 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY DEPLOYMENT TYPE, 2020–2026 (USD THOUSAND)
                    TABLE 152 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY VERTICAL, 2016–2019 (USD THOUSAND)
                    TABLE 153 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY VERTICAL, 2020–2026 (USD THOUSAND)
                    TABLE 154 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY COUNTRY, 2016–2019 (USD THOUSAND)
                    TABLE 155 MIDDLE EAST AND AFRICA: MARKET SIZE,  BY COUNTRY, 2020–2026 (USD THOUSAND)
             10.5.4 KINGDOM OF SAUDI ARABIA
                    TABLE 156 KINGDOM OF SAUDI ARABIA: SALES PERFORMANCE MANAGEMENT MARKET SIZE,  BY ORGANIZATION SIZE, 2016–2019 (USD THOUSAND)
                    TABLE 157 KINGDOM OF SAUDI ARABIA: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2026 (USD THOUSAND)
                    TABLE 158 KINGDOM OF SAUDI ARABIA: MARKET SIZE,  BY DEPLOYMENT TYPE, 2016–2019 (USD THOUSAND)
                    TABLE 159 KINGDOM OF SAUDI ARABIA: MARKET SIZE,  BY DEPLOYMENT TYPE, 2020–2026 (USD THOUSAND)
             10.5.5 REST OF MIDDLE EAST AND AFRICA
                    TABLE 160 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD THOUSAND)
                    TABLE 161 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD THOUSAND)
                    TABLE 162 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD THOUSAND)
                    TABLE 163 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD THOUSAND)
     10.6 LATIN AMERICA
             10.6.1 LATIN AMERICA: COVID-19 IMPACT
             10.6.2 LATIN AMERICA: SALES PERFORMANCE MANAGEMENT MARKET DRIVERS
             10.6.3 REGULATIONS
                    TABLE 164 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD THOUSAND)
                    TABLE 165 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD THOUSAND)
                    TABLE 166 LATIN AMERICA: COMPONENTS MARKET SIZE,  BY SOLUTION, 2016–2019 (USD THOUSAND)
                    TABLE 167 LATIN AMERICA: COMPONENTS MARKET SIZE,  BY SOLUTION, 2020–2026 (USD THOUSAND)
                    TABLE 168 LATIN AMERICA: COMPONENTS MARKET SIZE,  BY SERVICE, 2016–2019 (USD THOUSAND)
                    TABLE 169 LATIN AMERICA: COMPONENTS MARKET SIZE,  BY SERVICE, 2020–2026 (USD THOUSAND)
                    TABLE 170 LATIN AMERICA: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD THOUSAND)
                    TABLE 171 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD THOUSAND)
                    TABLE 172 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD THOUSAND)
                    TABLE 173 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD THOUSAND)
                    TABLE 174 LATIN AMERICA: MARKET SIZE,  BY VERTICAL, 2016–2019 (USD THOUSAND)
                    TABLE 175 LATIN AMERICA: MARKET SIZE,  BY VERTICAL, 2020–2026 (USD THOUSAND)
                    TABLE 176 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD THOUSAND)
                    TABLE 177 LATIN AMERICA: MARKET SIZE,  BY COUNTRY, 2020–2026 (USD THOUSAND)
             10.6.4 BRAZIL
                    TABLE 178 BRAZIL: SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD THOUSAND)
                    TABLE 179 BRAZIL: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD THOUSAND)
                    TABLE 180 BRAZIL: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD THOUSAND)
                    TABLE 181 BRAZIL: MARKET SIZE, BY DEPLOYMENT TYPE, 2020–2026 (USD THOUSAND)
             10.6.5 REST OF LATIN AMERICA
                    TABLE 182 REST OF LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD THOUSAND)
                    TABLE 183 REST OF LATIN AMERICA: MARKET SIZE,  BY ORGANIZATION SIZE, 2020–2026 (USD THOUSAND)
                    TABLE 184 REST OF LATIN AMERICA: MARKET SIZE,  BY DEPLOYMENT TYPE, 2016–2019 (USD THOUSAND)
                    TABLE 185 REST OF LATIN AMERICA: MARKET SIZE,  BY DEPLOYMENT TYPE, 2020–2026 (USD THOUSAND)

11 COMPETITIVE LANDSCAPE (Page No. - 170)
     11.1 OVERVIEW
     11.2 MARKET EVALUATION FRAMEWORK
          FIGURE 35 MARKET EVALUATION FRAMEWORK
     11.3 MARKET SHARE OF TOP PLAYERS
          FIGURE 36 MARKET SHARE OF MAJOR PLAYERS IN SALES PERFORMANCE MANAGEMENT MARKET, 2019
     11.4 REVENUE ANALYSIS OF TOP PLAYERS
          FIGURE 37 TOP FIVE PLAYERS TO HAVE DOMINATED THE MARKET IN LAST FOUR YEARS
     11.5 KEY MARKET DEVELOPMENTS
             11.5.1 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS
                    TABLE 186 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2020
             11.5.2 ACQUISITIONS
                    TABLE 187 ACQUISITIONS, 2019–2020
             11.5.3 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
                    TABLE 188 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2020

12 COMPANY EVALUATION MATRIX AND COMPANY PROFILES (Page No. - 177)
     12.1 INTRODUCTION
     12.2 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY
          TABLE 189 COMPANY EVALUATION MATRIX: CRITERIA
             12.2.1 STARS
             12.2.2 EMERGING LEADERS
             12.2.3 PERVASIVE COMPANIES
             12.2.4 OTHERS
     12.3 SALES PERFORMANCE MANAGEMENT COMPANY EVALUATION MATRIX, 2020
          FIGURE 38 SALES PERFORMANCE MANAGEMENT MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2020
     12.4 COMPANY PROFILES
(Business overview, Products and services offered, Recent developments, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats)*
             12.4.1 SAP
                    FIGURE 39 SAP: COMPANY SNAPSHOT
             12.4.2 ORACLE
                    FIGURE 40 ORACLE: COMPANY SNAPSHOT
             12.4.3 XACTLY
             12.4.4 ANAPLAN
                    FIGURE 41 ANAPLAN: COMPANY SNAPSHOT
             12.4.5 VARICENT
             12.4.6 NICE
                    FIGURE 42 NICE: COMPANY SNAPSHOT
             12.4.7 BEQOM
             12.4.8 PERFORMIO
             12.4.9 INCENTIVES SOLUTIONS
             12.4.10 OPTYMYZE
             12.4.11 SALESFORCE
             12.4.12 ICONIXX
             12.4.13 AXTRIA
             12.4.14 GRYPHON NETWORKS
             12.4.15 CELLARSTONE
             12.4.16 ZS
             12.4.17 BOARD
             12.4.18 ZOHO
             12.4.19 INNOVYNE
             12.4.20 XANT
*Details on Business overview, Products and services offered, Recent developments, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats might not be captured in case of unlisted companies.
     12.5 STARTUP EVALUATION MATRIX, 2020
          TABLE 190 STARTUP COMPANY EVALUATION MATRIX: CRITERIA
             12.5.1 PROGRESSIVE COMPANIES
             12.5.2 RESPONSIVE COMPANIES
             12.5.3 DYNAMIC COMPANIES
             12.5.4 STARTING BLOCKS
                    FIGURE 43 SALES PERFORMANCE MANAGEMENT (STARTUP): COMPANY EVALUATION MATRIX, 2020
     12.6 STARTUP PROFILES
             12.6.1 ASCENT CLOUD
             12.6.2 ADVENTACE
             12.6.3 PLECTO
             12.6.4 SPOTIO
             12.6.5 SALESSCREEN
             12.6.6 CENTRICAL
             12.6.7 SPINIFY
             12.6.8 APTTUS
             12.6.9 AMBITION
             12.6.10 REFLEKTIVE

13 ADJACENT MARKET (Page No. - 222)
     13.1 INTRODUCTION
             13.1.1 RELATED MARKETS
                    TABLE 191 RELATED MARKETS
     13.2 LIMITATIONS
     13.3 ENTERPRISE PERFORMANCE MANAGEMENT MARKET
             13.3.1 INTRODUCTION
                    TABLE 192 ENTERPRISE PERFORMANCE MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2023 (USD MILLION)
             13.3.2 SOLUTIONS
                    TABLE 193 SOLUTIONS: ENTERPRISE PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
             13.3.3 SERVICES
                    TABLE 194 SERVICES: ENTERPRISE PERFORMANCE MANAGEMENT MARKET SIZE, BY TYPE,  2016–2023 (USD MILLION)
                        13.3.3.1 Professional services
                                 TABLE 195 PROFESSIONAL SERVICES MARKET SIZE, BY REGION,  2016–2023 (USD MILLION)
                        13.3.3.2 Managed services
                                 TABLE 196 MANAGED SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)

14 APPENDIX (Page No. - 225)
     14.1 DISCUSSION GUIDE
     14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     14.3 AVAILABLE CUSTOMIZATIONS
     14.4 RELATED REPORTS
     14.5 AUTHOR DETAILS

The study involved four major activities in estimating the current size of the Sales Performance Management (SPM) market. Exhaustive secondary research was done to collect information on the SPM market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the SPM market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred to, to identify and collect information for this study. These secondary sources included annual reports, press releases and investor presentations of companies, whitepapers, and articles by recognized authors, industry standard organizations and associations, such as Canadian Professional Sales Association (CPSA), The Sales Association, and Sales Management Association.

Primary Research

The SPM market comprises several stakeholders, such as SPM solutions and services providers, professional service providers, Cloud Service Providers (CSPs), consulting service providers and consulting companies, government organizations, forums, alliances, and associations, technology providers, System Integrators (SIs), Value-added Resellers (VARs) and distributors, Venture Capitalists (VCs), private equity firms, and startup companies, and end users. The demand side of the SPM market consists of organizations from different verticals, such as Banking, Financial Services, and Insurance (BFSI); consumer goods and retail; telecommunications; manufacturing; Information Technology (IT) and Information Technology enabled Services (ITeS); energy and utilities; travel and hospitality; healthcare and pharmaceuticals; and others (education, real estate and construction, and media and entertainment). The supply-side includes SPM providers, offering SPM solutions and services. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakup of the primary respondents:

Sales Performance Management Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the SPM market. The methods were also used extensively to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:

  • Key players in the market have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakup procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To describe and forecast the SPM market based on components (solutions and services), deployment types, organization size, verticals, and regions
  • To forecast the market size of five main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To analyze sub segments with respect to individual growth trends, prospects, and contributions to the total market
  • To provide detailed information related to the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
  • To analyze opportunities in the market for stakeholders and provide details of the competitive landscape of the major players
  • To assess the impact of COVID-19 on the SPM market
  • To comprehensively analyze the core competencies* of the key players in the market
  • To track and analyze the competitive developments, such as product/solution launches and enhancements; business expansions; acquisitions; and partnerships, contracts, and collaborations, in the market

Available Customizations

With the given market data, Marke

tsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
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