Vitamins Market by Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K), Application (Healthcare Products, Food & Beverages, Feed, and Personal Care Products), Source (Synthetic and Natural), and Region - Global Forecast to 2023

The vitamins market was valued at USD 4.85 billion in 2017; it is projected to reach USD 7.35 billion by 2023, at a CAGR of 7.3% during the forecast period. The growth in the demand for functional and nutritionally enriched processed food products, the prevalence of vitamin deficiencies, and feed fortification due to rise in global meat & dairy product consumption are factors driving this market.

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The periodization considered for the study is as follows:

• Base year: 2017
• Forecast period: 2018 to 2023

Objectives of the report

• Determining and projecting the size of the vitamins market on the basis of  type, source, application, and regional presence, over a five-year period, ranging from 2018 to 2023
• Identifying attractive opportunities in the market by determining the largest and fastest-growing segments across regions
• Analyzing the demand-side factors on the basis of the following:
  • Impact of macro- and microeconomic factors on the market
  • Shifts in demand patterns across different subsegments and regions
• Identifying and profiling key players and product providers in the vitamins market
• Providing a comparative analysis of market leaders on the basis of the following:
  • Product offerings
  • Business strategies
  • Strengths, weaknesses, opportunities, and threats
  • Key financials
• Understanding the competitive landscape and identifying major growth strategies adopted by players across key regions
• Providing insights on key investments in product innovation and technology

Research Methodology:

• Key regions were identified along with countries contributing to the maximum share.
• Secondary research was conducted to find the value of the vitamins market for regions such as Europe, North America, Asia Pacific, and RoW.
• The key players were identified through secondary sources such as the Food and Agriculture Organization (FAO), the US Department of Agriculture (USDA), the International Monetary Fund (IMF), the World Bank, and the Organisation for Economic Co-operation and Development (OECD); while their market shares in their respective regions were determined through both primary and secondary research processes. The research methodology included the study of annual and financial reports of top market players, as well as interviews with industry experts (such as CEOs, VPs, directors, and marketing executives) to obtain key insights (both quantitative and qualitative) for the vitamins market.

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The various contributors involved in the value chain of the vitamins market include raw material suppliers, R&D institutes, vitamins manufacturers [Koninklijke DSM N.V. (Netherlands), BASF (Germany), Lonza Group (Switzerland), Glanbia plc (Ireland), and ADM (US)], manufactures for end-use products (food & beverage, healthcare, feed, and personal care products) and government bodies & regulatory associations [the US Department of Agriculture (USDA), the Food and Drug Administration (FDA), and the European Food Safety Authority (EFSA)].

Target Audience

The stakeholders for the report are as follows:

• Vitamin manufacturers
• Vitamin importers and exporters
• Vitamin traders, distributors, and suppliers
• Vitamin premix processors, distributors, and traders
• Food and feed ingredient manufacturers, processors, distributors, and traders
• Beverage ingredient manufacturers, processors, distributors, and traders
• Government and research organizations
• Associations and industry bodies:
  • The Food and Drug Administration (FDA)
  • The United States Department of Agriculture (USDA)
  • The European Food Safety Agency (EFSA)
  • Health Food Manufacturers' Association(HFMA)
  • The Food Safety Authority of Ireland (FSAI)
  • The Organic Trade Association (OTA)
  • The Association of American Feed Control Officials (AAFCO)

Scope of the Report:

This research report categorizes the vitamins market based on type, application, source, and region.

Based on Type , the market has been segmented as follows:

• Vitamin B
• Vitamin E
• Vitamin D
• Vitamin C
• Vitamin A
• Vitamin K

Based on Application, the market has been segmented as follows:

• Healthcare products
• Food & beverages
  • Infant food
  • Dairy products
  • Bakery & confectionery products
  • Beverages
  • Others (snacks, breakfast cereals, and flours)
• Feed
• Personal care

Based on Source, the market has been segmented as follows:

• Synthetic
• Natural

Based on Region, the market has been segmented as follows:

• Asia Pacific
• Europe
• North America
• RoW (South America, the Middle East, and Africa)

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to a company’s specific scientific needs.

The following customization options are available for the report:

Product Analysis

• Product matrix, which gives a detailed comparison of the product portfolio of each company

Geographic Analysis

• Further breakdown of the Rest of Asia Pacific vitamins market, by key country
• Further breakdown of the Rest of European vitamins market, by key country

Company Information

• Detailed analysis and profiling of additional market players (up to 5)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
    1.4 Periodization Considered
    1.5 Currency Considered
    1.6 Volume Unit Considered
    1.7 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Data Triangulation
    2.4 Research Assumptions
    2.5 Limitations

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 33)
    4.1 Attractive Opportunities in the Vitamins Market
    4.2 Vitamins Market, By Key Country
    4.3 Asia Pacific: Vitamins Market, By Type & Key Country
    4.4 Vitamins Market, By Application & Region
    4.5 Vitamins Market, By Source & Region

5 Market Overview (Page No. - 38)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Growth in Demand for Functional and Nutritionally Enriched Processed Food Products
                    5.2.1.2 Prevalence of Vitamin Deficiencies
                    5.2.1.3 Feed Fortification Due to Rise in Global Meat & Dairy Product Consumption
           5.2.2 Restraints
                    5.2.2.1 Constrained Supply of Raw Materials for Natural Vitamins Coupled With High Costs
           5.2.3 Opportunities
                    5.2.3.1 Sourcing of Natural Allergen-Free Vitamin E
           5.2.4 Challenges
                    5.2.4.1 Scarcity of Ingredients and Price Sensitivity
                    5.2.4.2 Environmental Impact Resulting in Changes in Regulatory Policies
    5.3 Supply Chain Analysis

6 Vitamins Market, By Type (Page No. - 43)
    6.1 Introduction
    6.2 Vitamin B
    6.3 Vitamin E
    6.4 Vitamin D
    6.5 Vitamin C
    6.6 Vitamin A
    6.7 Vitamin K

7 Vitamins Market, By Application (Page No. - 52)
    7.1 Introduction
    7.2 Healthcare Products
    7.3 Food & Beverages
           7.3.1 Infant Food
           7.3.2 Dairy Products
           7.3.3 Bakery & Confectionery Products
           7.3.4 Beverages
           7.3.5 Others
    7.4 Feed
    7.5 Personal Care Products

8 Vitamins Market, By Source (Page No. - 60)
    8.1 Introduction
    8.2 Synthetic
    8.3 Natural

9 Vitamins Market, By Region (Page No. - 65)
    9.1 Introduction
    9.2 Asia Pacific
           9.2.1 China
           9.2.2 Japan
           9.2.3 India
           9.2.4 Australia
           9.2.5 Rest of Asia Pacific
    9.3 Europe
           9.3.1 Germany
           9.3.2 France
           9.3.3 UK
           9.3.4 Italy
           9.3.5 Spain
           9.3.6 Rest of Europe
    9.4 North America
           9.4.1 US
           9.4.2 Canada
           9.4.3 Mexico
    9.5 Rest of the World
           9.5.1 South America
           9.5.2 Middle East
           9.5.3 Africa

10 Competitive Landscape (Page No. - 94)
     10.1 Overview
     10.2 Key Market Strategies
     10.3 Market Share Analysis
     10.4 Competitive Scenario
             10.4.1 Expansions & Investments
             10.4.2 New Product Launches
             10.4.3 Acquisitions
             10.4.4 Agreements

11 Company Profiles (Page No. - 102)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
     11.1 Koninklijke DSM N.V.
     11.2 Glanbia PLC
     11.3 ADM
     11.4 BASF
     11.5 Lonza Group
     11.6 Vitablend Nederland B.V.
     11.7 Sternvitamin GmbH & Co. Kg
     11.8 Farbest-Tallman Foods Corporation
     11.9 Watson Inc.
     11.10 Zagro
     11.11 The Wright Group
     11.12 Rabar Pty Ltd.
     11.13 Adisseo
     11.14 Showa Denko K.K.
     11.15 Btsa Biotecnologías Aplicadas S.L

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 136)
     12.1 Discussion Guide
     12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.3 Available Customizations
     12.4 Related Reports
     12.5 Author Details

List of Tables (76 Tables)

Table 1 US Dollar Exchange Rates Considered, 2013–2017
Table 2 Vitamins Market Snapshot, 2018 vs 2023
Table 3 Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 4 Vitamins Market Size, By Type, 2016–2023 (KT)
Table 5 Vitamin B Market Size, By Region, 2016–2023 (USD Million)
Table 6 Vitamin B: Vitamins Market Size, By Region, 2016–2023 (KT)
Table 7 Vitamin E Market Size, By Region, 2016–2023 (USD Million)
Table 8 Vitamin E: Vitamins Market Size, By Region, 2016–2023 (KT)
Table 9 Vitamin D Market Size, By Region, 2016–2023 (USD Million)
Table 10 Vitamin D Market Size, By Region, 2016–2023 (KT)
Table 11 Vitamin C Market Size, By Region, 2016–2023 (USD Million)
Table 12 Vitamin C Market Size, By Region, 2016–2023 (KT)
Table 13 Vitamin A Market Size, By Region, 2016–2023 (USD Million)
Table 14 Vitamin A Market Size, By Region, 2016–2023 (KT)
Table 15 Vitamin K Market Size, By Region, 2016–2023 (USD Million)
Table 16 Vitamin K Market Size, By Region, 2016–2023 (KT)
Table 17 Vitamins Market Size, By Application, 2016–2023 (USD Million)
Table 18 Vitamins Market Size, By Application, 2016–2023 (KT)
Table 19 Healthcare Products: Vitamins Market Size, By Region, 2016–2023 (USD Million)
Table 20 Healthcare Products: Vitamins Market Size, By Region, 2016–2023 (KT)
Table 21 Food & Beverages: Vitamins Market Size, By Region, 2016–2023 (USD Million)
Table 22 Food & Beverages: Vitamins Market Size, By Region, 2016–2023 (KT)
Table 23 Food & Beverages: Vitamins Market Size, By Type, 2016-2023 (USD Million)
Table 24 Feed: Vitamins Market Size, By Region, 2016–2023 (USD Million)
Table 25 Feed: Vitamins Market Size, By Region, 2016–2023 (KT)
Table 26 Personal Care Products: Vitamins Market Size, By Region, 2016–2023 (USD Million)
Table 27 Personal Care Products: Vitamins Market Size, By Region, 2016–2023 (KT)
Table 28 Vitamins Market Size, By Source, 2016–2023 (USD Million)
Table 29 Vitamins Market Size, By Source, 2016–2023 (KT)
Table 30 Synthetic: Vitamins Market Size, By Region, 2016–2023 (USD Million)
Table 31 Synthetic: Vitamins Market Size, By Region, 2016–2023 (KT)
Table 32 Natural Vitamins Market Size, By Region, 2016–2023 (USD Million)
Table 33 Natural Vitamins Market Size, By Region, 2016–2023 (KT)
Table 34 Vitamins Market Size, By Region, 2016–2023 (USD Million)
Table 35 Vitamins Market Size, By Region, 2016–2023 (KT)
Table 36 Asia Pacific: Vitamins Market Size, By Country, 2016–2023 (USD Million)
Table 37 Asia Pacific: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 38 Asia Pacific: Vitamins Market Size, By Type, 2016–2023 (KT)
Table 39 Asia Pacific: Vitamins Market Size, By Application, 2016–2023 (USD Million)
Table 40 Asia Pacific: Vitamins Market Size, By Source, 2016–2023 (USD Million)
Table 41 China: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 42 Japan: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 43 India: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 44 Australia: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 45 Rest of Asia Pacific: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 46 Europe: Vitamins Market Size, By Country, 2016–2023 (USD Million)
Table 47 Europe: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 48 Europe: Vitamins Market Size, By Type, 2016–2023 (KT)
Table 49 Europe: Vitamins Market Size, By Application, 2016–2023 (USD Million)
Table 50 Europe: Vitamins Market Size, By Source, 2016–2023 (USD Million)
Table 51 Germany: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 52 France: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 53 UK: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 54 Italy: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 55 Spain: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 56 Rest of Europe: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 57 North America: Vitamins Market Size, By Country, 2016–2023 (USD Million)
Table 58 North America: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 59 North America: Vitamins Market Size, By Type, 2016–2023 (KT)
Table 60 North America: Vitamins Market Size, By Application, 2016–2023 (USD Million)
Table 61 North America: Vitamins Market Size, By Source, 2016–2023 (USD Million)
Table 62 US: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 63 Canada: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 64 Mexico: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 65 RoW: Vitamins Market Size, By Region, 2016–2023 (USD Million)
Table 66 RoW: Vitamins Market Size, By Type, 2016-2023 (USD Million)
Table 67 RoW: Vitamins Market Size, By Type, 2016-2023 (KT)
Table 68 RoW: Vitamins Market Size, By Application, 2016-2023 (USD Million)
Table 69 RoW: Vitamins Market Size, By Source, 2016–2023 (USD Million)
Table 70 South America: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 71 Middle East: Vitamins Market Size, By Type, 2016–2023 (USD Million)
Table 72 Africa: Vitamins Market Size, By Type, 2016-2023 (USD Million)
Table 73 Expansions & Investments, 2013–2018
Table 74 New Product Launches, 2013–2018
Table 75 Acquisitons, 2013–2018
Table 76 Agreements, 2013–2018

List of Figures (38 Figures)

Figure 1 Vitamins Market Segmentation
Figure 2 Regional Segmentation
Figure 3 Vitamins: Research Design
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation Methodology
Figure 7 Vitamins Market Size, By Type, 2018 vs 2023 (USD Million)
Figure 8 Vitamins Market Size, By Application, 2018 vs 2023 (USD Million)
Figure 9 Vitamins Market Size, By Source, 2018 vs 2023 (USD Million)
Figure 10 Vitamins Market Share (Value), By Region, 2017
Figure 11 Growth in Demand for Functional and Nutritionally Enriched Processed Food Products to Drive the Demand for Vitamins
Figure 12 India is Projected to Be the Fastest-Growing Market for Vitamins Between 2018 and 2023
Figure 13 Vitamin B Accounted for the Largest Share in the Asia Pacific Vitamins Market
Figure 14 Food & Beverage to Be the Fastest-Growing Segment During the Forecast Period
Figure 15 Asia Pacific to Dominate the Vitamins Market Across Both Sources Through 2023
Figure 16 Market Dynamics: Vitamins Market
Figure 17 Meat Consumption, By Livestock Meat Type, 2000-2017 (KT CWE)
Figure 18 Supply Chain Analysis of Vitamins Industry
Figure 19 Vitamins Market Share (Value), By Type, 2018 vs 2023
Figure 20 Vitamins Market Share (Value), By Application, 2018 vs 2023
Figure 21 Vitamins Market Share (Value), By Source, 2018 vs 2023
Figure 22 China Accounted for the Largest Share in the Vitamins Market in 2017
Figure 23 Asia Pacific: Vitamins Market Snapshot
Figure 24 Europe: Vitamins Market Snapshot
Figure 25 Key Developments of the Leading Players in the Vitamins Market Between 2013 & 2018
Figure 26 Vitamins Market Developments, By Growth Strategy, 2013–2018
Figure 27 Market Share of Players in the Vitamins Market, 2017
Figure 28 Koninklijke DSM N.V.: Company Snapshot
Figure 29 Koninklijke DSM N.V.: SWOT Analysis
Figure 30 Glanbia PLC: Company Snapshot
Figure 31 Glanbia PLC: SWOT Analysis
Figure 32 ADM: Company Snapshot
Figure 33 ADM: SWOT Analysis
Figure 34 BASF: Company Snapshot
Figure 35 BASF: SWOT Analysis
Figure 36 Lonza Group: Company Snapshot
Figure 37 Lonza Group: SWOT Analysis
Figure 38 Showa Denko K.K.: Company Snapshot

The vitamins market is estimated to be valued at USD 5.18 billion in 2018 and is projected to reach USD 7.35 billion by 2023, at a CAGR of 7.3% during the forecast period. The market is driven by growth in demand for functional and nutritionally enriched processed food products, the prevalence of vitamin deficiencies, and feed fortification due to rise in global meat & dairy product consumption.

The vitamins market, based on type, has been segmented into vitamin B, vitamin E, vitamin D, vitamin C, vitamin A, and vitamin K. The market for vitamin B is estimated to dominate in 2018. The increased demand for the fortification of food and feed products with certain types of B vitamins such as B6 and B3 has encouraged major vitamin manufacturers such as the Lonza Group and DSM to expand their production capacities through the establishment of manufacturing plants in key demand markets such as China. Such factors, along with the easy availability of vitamin B for use in various applications, have accelerated the growth of this segment. The vitamin C segment is projected to grow at the highest CAGR from 2018 to 2023. Vitamin C is one of the major sources of antioxidants and helps to absorb iron; hence, vitamin C is highly required while consuming supplements containing iron. The increasing focus of consumers on health and wellbeing, along with multiple benefits provided by vitamin C such as faster healing of wounds and maintenance of skin, eye health, and immune system, offers a greater opportunity for growth to this market.

The vitamins market, by application, has been segmented into healthcare products, food & beverages, feed, and personal care products. The healthcare segment is estimated to dominate the market in 2018. Vitamins have considerable scope in health care products such as dietary supplements and pharmaceutical products, mainly due to the growing focus of health-conscious consumers on preventive healthcare. The demand for vitamins is further witnessing an increase due to the high prevalence of vitamin deficiencies in both developed and developing countries. The food & beverages segment is projected to grow at the highest CAGR from 2018 to 2023. The rising popularity of fortified food & beverages and the continuous developments and new product launches are boosting the growth of the vitamins market in the food & beverage industry.

The vitamins market, by source, has been segmented into synthetic and natural. It is estimated to be dominated by the synthetic segment in 2018, owing to the lower cost of production of synthetic vitamins as compared to natural vitamins.

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Asia Pacific is estimated to dominate the vitamins market in 2018 and is also projected to grow at the highest CAGR from 2018 to 2023. The market in this region is majorly driven by China, which is the largest producer, exporter, and consumer of vitamins. Further, the rise in incomes, increase in purchasing power, and significant consumer demand for nutritional & healthy products are also driving the consumption of vitamins in various industries in the region. Further, the market for vitamins in Asia Pacific is also experiencing growth due to its growing application in the feed industry. The region accounts for the largest livestock population and caters to significant demands for livestock-based products such as milk, egg, and meat. Quality feed is essential for livestock growth and performance.  As the livestock owners are becoming increasingly conscious regarding the importance of adequate nutrition, essential micronutrients such as vitamins are experiencing significant growth in demand in Asia Pacific’s feed industry.

The majority of vitamins available in the market is synthetic in nature. The major factor responsible for the popularity of synthetic vitamins is the low availability of raw materials for naturally sourced vitamins, which results in higher production costs associated with naturally sourced vitamins than synthetic vitamins. Most of the synthetic vitamins are produced from petroleum extracts or coal tar derivatives, which serve as cheaper raw materials. Even though naturally sourced vitamins have a higher preference among consumers due to their natural source and higher bioavailability compared to synthetic vitamins, production of naturally sourced vitamins is associated with higher production costs and requires a higher investment. Additionally, high extraction costs associated with natural vitamins further contribute to the high production costs of naturally sourced vitamins. Therefore, a constrained supply of raw materials for natural vitamins, coupled with high costs, restrains the market growth for vitamins.

The global market for vitamins is dominated by players such as Koninklijke DSM N.V. (Netherlands), Glanbia plc (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Vitablend Nederland B.V. (Netherlands), SternVitamin GmbH & Co. KG (Germany), Farbest-Tallman Foods Corporation (US), Watson Inc. (US), Zagro (Singapore), The Wright Group (US), Rabar Pty Ltd. (Australia), Adisseo (France), Showa Denko K.K. (Japan), and BTSA BIOTECNOLOGíAS APLICADAS S.L (Spain).

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