Vitamin D Market by Analog (Vitamin D2 & Vitamin D3), Application (Functional Food & Beverage, Pharmaceuticals, Feed & Pet Food, and Personal Care), End–User (Children, Adult, and Pregnant Women) & by Region - Global Trends & Forecast to 2020

Vitamin D is a fat-soluble vitamin which is naturally present in foods such as mushroom, cod liver oil, egg yolk, and salmon. It is required for normal growth and development of bones and teeth, protects against muscle weakness, and regulates the functioning of the heart. Vitamin D helps prevent hypocalcemia and osteoporosis, osteomalacia, rickets, enhance immunity, and is needed for proper thyroid function and blood clotting.

The increasing incidences of diseases caused by vitamin D deficiencies and increasing recommendation by doctors are some of the driving factors of the vitamin D market. However, regulatory standards in some regions to prevent vitamin D toxicity are restraining the growth of the market. Continuous development in emerging markets such as Brazil, Italy, India, and China is paving new opportunities for this market.

This market is segmented on the basis of application into functional food & beverages, pharmaceuticals, feed, pet food, and personal care. The market is segmented on the basis of analogs such as vitamin D2 and vitamin D3. On the basis of end user, the vitamin D market is segmented into children, adults, and pregnant women. The market is also segmented on the basis of regions into North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW); and has been further segmented on the basis of their key countries.

Both “bottom-up” and “top-down” approaches were used to arrive at the market sizes and obtain the market forecast. Extensive secondary research was conducted to understand the market insights and trends, which was further validated through primary interviews.

Vitamin D Market Size, by Region, 2013–2020 ($Million)

E – Estimated, P - Projected
Source: MarketsandMarkets Analysis

This market is projected to reach about $2.5 Billion by 2020 at a CAGR of 11%. It is projected to grow as a result of new products being launched in different applications and companies expanding their footprint in new geographic regions. The North American region dominated the vitamin D market in 2014.

The report provides both, qualitative and quantitative analyses of the market for vitamin D. It includes the market dynamics, trends, competitive strategies preferred by key market players, the driving factors that boost the growth of this market, and restraints of the market. The report also studies the opportunities in the market for new entrants.

To maintain a competitive edge in this market, the key players invest heavily in the launch and development of new products and in expansions. Leading players such as Nestlé S.A. (Switzerland), BASF (Germany), Pfizer, Inc. (U.S.), Koninklijke DSM N.V. (The Netherlands), and ADM Alliance Nutrition, Inc. (U.S.) have been profiled in the report. The report also provides a complete analysis of the prominent companies and a chronology of developments with respect to new products launched and their applications.

Scope of the Report

The research study categorizes the market on the basis of analog, application, end-user, and region.

On the basis of analog, the market was sub-segmented as follows:

• Vitamin D2
• Vitamin D3

On the basis of application, the market was sub-segmented as follows:

• Functional food & beverages
• Pharmaceuticals
• Animal feed & pet food
• Personal care

On the basis of end user, the market was sub-segmented as follows:

• Children
• Adults
• Pregnant Women

On the basis of region, the market was sub-segmented as follows:

• North America
• Europe
• Asia-Pacific
• Latin America
• RoW

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
                    1.3.1.1 Vitamin D Market, By Analog
                    1.3.1.2 Vitamin D Market, By Application
                    1.3.1.3 Vitamin D Market, By End-User
                    1.3.1.4 Vitamin D Market, By Region
           1.3.2 Periodization Considered for the Vitamin D Market
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
    2.2 Market Size Estimation
    2.3 Market Breakdown & Data Triangulation
    2.4 Market Share Estimation
    2.5 Research Assumptions & Limitations
           2.5.1 Assumptions of the Research Study
           2.5.2 Limitations of the Research Study

3 Executive Summary (Page No. - 27)
    3.1 Overview
           3.1.1 Evolution
    3.2 Vitamin D Market
           3.2.1 Key Players in the Market
           3.2.2 Functional Food & Beverage Market is Projected to Dominate the Vitamin D Market

4 Premium Insights (Page No. - 30)
    4.1 Opportunities in Vitamin D Market
    4.2 U.S. to Be the Largest Vitamin D Market in 2015
    4.3 Life Cycle Analysis: Vitamin D Market, By Region
    4.4 Asia-Pacific Vitamin D Market, 2014
    4.5 Functional Food & Beverages: the Largest Application Segment, 2015–2020
    4.6 Developed vs Emerging Vitamin D Markets, 2015 vs 2020
    4.7 Vitamin D Market, By Analog, 2014
    4.8 North America Was the Largest Market, 2014
    4.9 Vitamin D Market, By Analog & Application, 2015

5 Market Overview (Page No. - 36)
    5.1 Introduction
           5.1.1 Evolution of Vitamin D
           5.1.2 Vitamin D Market Insights
    5.2 Market Segmentation
           5.2.1 By Analog
           5.2.2 By Application
           5.2.3 By End-User
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Growing Awareness About Vitamin D Deficiency Among Consumers
                    5.3.1.2 Increasing Demand for Balanced Diet
                    5.3.1.3 Increasing Recommendation By Doctors & Associations
                    5.3.1.4 Increasing Cases of Malnutrition Among Children
                    5.3.1.5 Growing Bone & Joint Health Cases
                               5.3.1.5.1 Osteoporosis
                               5.3.1.5.2 Osteomalacia
           5.3.2 Restraint
                    5.3.2.1 Regulatory Standards to Prevent Vitamin D Toxicity
           5.3.3 Opportunity
                    5.3.3.1 Awareness Campaigns By Government Bodies & Ngos to Increase the Intake of Vitamin D
           5.3.4 Challenge
                    5.3.4.1 Absence of Standardized Vitamin D Assays

6 Industry Trends (Page No. - 46)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Supply Chain Analysis
    6.4 Industry Trends
    6.5 Porter’s Five Forces Analysis
           6.5.1 Intensity of Competitive Rivalry
           6.5.2 Bargaining Power of Suppliers
           6.5.3 Bargaining Power of Buyers
           6.5.4 Threat From New Entrants
           6.5.5 Threat From Substitutes
    6.6 Strategic Benchmarking
           6.6.1 New Technology Launches

7 Vitamin D Market, By Analog (Page No. - 52)
    7.1 Introduction
    7.2 Vitamin D2
    7.3 Vitamin D3
    7.4 Recommendations for Vitamin D2 Market Growth

8 Vitamin D Market, By Application (Page No. - 61)
    8.1 Introduction
    8.2 Functional Food & Beverages
    8.3 Pharmaceuticals
    8.4 Feed & Pet Food
           8.4.1 Animal Feed
           8.4.2 Pet Food
    8.5 Personal Care

9 Vitamin D Market, By Region (Page No. - 71)
    9.1 Introduction
           9.1.1 Osteoporosis: A Global Health Issue
           9.1.2 Development of Vitamin D Market
           9.1.3 Market Growth in Emerging Countries
    9.2 North America
           9.2.1 U.S.
           9.2.2 Canada
           9.2.3 Mexico
    9.3 Europe
           9.3.1 U.K.
           9.3.2 Germany
           9.3.3 France
           9.3.4 Italy
           9.3.5 Spain
           9.3.6 The Netherlands
           9.3.7 Rest of Europe
    9.4 Asia-Pacific
           9.4.1 Japan
           9.4.2 China
           9.4.3 India
           9.4.4 Rest of Asia-Pacific
    9.5 Latin America
           9.5.1 Brazil
           9.5.2 Argentina
           9.5.3 Rest of Latin America
    9.6 RoW
           9.6.1 South Africa
           9.6.2 Middle East
           9.6.3 Rest of Africa

10 Vitamin D Market, By End User (Page No. - 107)
     10.1 Introduction
     10.2 Children
     10.3 Adults
     10.4 Pregnant Women

11 Clinical Review of Vitamin D Market (Page No. - 113)
     11.1 Introduction
     11.2 Bone Health
             11.2.1 Rickets
             11.2.2 Osteoporosis
     11.3 Skin Health
             11.3.1 Psoriasis
     11.4 Deficiency Treatment
     11.5 Immune Development
             11.5.1 Influenza
     11.6 Federal Regulations (U.S.)
             11.6.1 CFR 101.72 Health Claims: Calcium and Osteoporosis
                        11.6.1.1 Need for This Regulation
                        11.6.1.2 Changes in Market Behavior in Response to the Regulation
                        11.6.1.3 Modifications to Sec. 101.72 of CFR By FDA
             11.6.2 CFR 172 Food Additives Permitted for Direct Addition to Food for Human Consumption
                        11.6.2.1 Vitamin D2
                        11.6.2.2 Vitamin D3

12 Competitive Landscape (Page No. - 120)
     12.1 Overview
     12.2 Competitive Situation & Trends
             12.2.1 New Product Launches Was the Most Preferred Development Strategy During -2011 to 2015
     12.3 Vitamin D Market Developments (2011–2015*)

13 Company Profiles (Page No. - 125)
     13.1 Introduction
(Business Overview, Product Offerings, Key Strategy, Developments, SWOT Analysis, and MnM View)*
     13.2 Archer Daniels Midland Company
     13.3 Nestlé S.A.
     13.4 Kraft Foods Group, Inc.
     13.5 Pfizer, Inc.
     13.6 Groupe Danone S.A.
     13.7 Abbott Laboratories
     13.8 BASF SE
     13.9 Koninklijke DSM N.V.
     13.10 Synthesia, A.S.
     13.11 Fermenta Biotech Ltd.

*Details on Business Overview, Product Offerings, Key Strategy, Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 157)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customizations
     14.5 Related Reports

List of Tables (109 Tables)

Table 1 Evolution of Vitamin D
Table 2 Impact of Key Drivers on the Vitamin D Market
Table 3 Total Number of Malnutritioned Children in 2000 & 2050 (Million Children Under 5 Years of Age)
Table 4 Symptoms of Vitamin D Deficiency in Children
Table 5 Symptoms of Osteomalacia
Table 6 Amount of Vitamin D the Body Needs to Prevent Osteomalacia
Table 7 Impact of Restraint on the Vitamin D Market
Table 8 Impact of Opportunities in the Vitamin D Market
Table 9 Impact of Challenge in the Vitamin D Market
Table 10 Vitamin D Market Size, By Analog, 2013-2020 ($Million)
Table 11 Vitamin D Market Size, By Analog, 2013-2020 (KT)
Table 12 Vitamin D2 & Vitamin D3
Table 13 Vitamin D2 Market Size, By Region, 2013-2020 ($Million)
Table 14 Vitamin D2 Market Size, By Region, 2013-2020 (KT)
Table 15 Vitamin D2 Market Size, By Application, 2015–2020 ($Million)
Table 16 Vitamin D2 Market Size, By Application, 2015–2020 (KT)
Table 17 Sources of Vitamin D3
Table 18 Fortified Food Sources of Vitamin D3
Table 19 Vitamin D3 Market Size, By Region, 2013-2020 ($Million)
Table 20 Vitamin D3 Market Size, By Region, 2013-2020 (KT)
Table 21 Vitamin D3 Market Size, By Application, 2015–2020 ($Million)
Table 22 Pharmaceutical Supplemental Sources of Vitamin D
Table 23 Vitamin D3 Market Size, By Application, 2015–2020 (KT)
Table 24 Vitamin D Market Size, By Application, 2015–2020 ($Million)
Table 25 Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 26 Common Dietary Sources of Vitamin D
Table 27 Vitamin D Market Size in Functional Food & Beverages, By Region, 2015–2020 ($Million)
Table 28 Vitamin D Market Size in Functional Food & Beverages, By Region, 2015–2020 (KT)
Table 29 Recommended Supplementation for Adults With Risk Factors for Moderate to Severe Vitamin D Deficiency
Table 30 Recommended Supplementation for Pregnant Women With Risk Factors for Moderate-Severe Deficiency
Table 31 Recommended Supplementation for Infants, Children, and Adolescents
Table 32 Vitamin D Market Size in Pharmaceuticals, By Region, 2015–2020 ($Million)
Table 33 Vitamin D Market Size in Pharmaceuticals, By Region, 2015–2020 (KT)
Table 34 Maximum Limit of Vitamin D3 to Be Used in Feed as Recommended By Efsa
Table 35 Vitamin D Market Size in Feed, By Region, 2015–2020 ($Million)
Table 36 Vitamin D Market Size in Feed, By Region, 2015–2020 (KT)
Table 37 Vitamin D Market Size in Pet Food, By Region, 2015–2020 ($Million)
Table 38 Vitamin D Market Size in Pet Food, By Region, 2015–2020 (KT)
Table 39 Vitamin D Market Size in Personal Care, By Region, 2015–2020 ($Million)
Table 40 Vitamin D Market Size in Personal Care, By Region, 2015–2020 (KT)
Table 41 Vitamin D Market Size, By Region, 2013–2020 ($Million)
Table 42 Vitamin D Market Size, By Region, 2015–2020 (KT)
Table 43 North America: Vitamin D Market Size, By Country, 2013–2020 ($Million)
Table 44 North America: Vitamin D Market Size, By Country, 2015–2020 (KT)
Table 45 U.S.: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 46 U.S.: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 47 Canada: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 48 Canada: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 49 Mexico: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 50 Mexico: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 51 Europe: Number of Women With Osteoporosis, By Age & Country
Table 52 Europe: Vitamin D Market Size, By Country, 2013–2020 ($Million)
Table 53 Europe: Vitamin D Market Size, By Country, 2015–2020 (KT)
Table 54 U.K.: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 55 U.K.: Vitamin D Market Size, By Application, 2013–2020 (KT)
Table 56 Germany: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 57 Germany: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 58 France: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 59 France Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 60 Italy: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 61 Italy: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 62 Spain: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 63 Spain: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 64 The Netherlands: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 65 The Netherlands: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 66 Rest of Europe: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 67 Rest of Europe: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 68 Asia-Pacific: Vitamin D Market Size, By Country, 2013–2020 ($Million)
Table 69 Asia-Pacific Vitamin D Market Size, By Country, 2015–2020 (KT)
Table 70 Japan: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 71 Japan: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 72 China: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 73 China: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 74 India: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 75 India: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 76 Rest of Asia-Pacific: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 77 Rest of Asia-Pacific: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 78 Latin America: Vitamin D Market Size, By Country, 2013–2020 ($Million)
Table 79 Latin America: Vitamin D Market Size, By Country, 2015–2020 (KT)
Table 80 Brazil: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 81 Brazil: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 82 Argentina: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 83 Argentina: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 84 Rest of Latin America: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 85 Rest of Latin America: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 86 RoW: Vitamin D Market Size, By Region/Country, 2013–2020 ($Million)
Table 87 RoW: Vitamin D Market Size, By Region/Country, 2015–2020 (KT)
Table 88 South Africa: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 89 South Africa: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 90 Middle East: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 91 Middle East: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 92 Rest of Africa: Vitamin D Market Size, By Application, 2013–2020 ($Million)
Table 93 Rest of Africa: Vitamin D Market Size, By Application, 2015–2020 (KT)
Table 94 Vitamin D Market Size, By End User, 2013–2020 ($Million)
Table 95 Vitamin D Market Size, By End User, 2015–2020 (KT)
Table 96 Vitamin D Market Size for Children, By Application, 2015–2020 ($Million)
Table 97 Vitamin D Market Size for Children, By Application, 2015–2020 (KT)
Table 98 Vitamin D Market Size for Adults, By Application, 2015–2020 ($Million)
Table 99 Vitamin D Market Size for Adults, By Application, 2015–2020 (KT)
Table 100 Vitamin D Market Size for Pregnant Women, By Application, 2015–2020 ($Million)
Table 101 Vitamin D Market Size for Pregnant Women, By Application, 2015–2020 (KT)
Table 102 Recommended Dietary Allowance of Vitamin D, By Life Stage & Gender
Table 103 Concentration of Vitamin D in Blood Sample
Table 104 Vitamin D Consumption Level for Children By American Academy of Pediatrics, 2008
Table 105 Majority Female Patients Within the Age Group of 65 to 85 Suffered From Osteoporosis, 2011
Table 106 Vitamin D Consumption Level for Pregnant Women By American Academy of Pediatrics, 2008
Table 107 Vitamin D Consumption Level for Adults By American Academy of Pediatrics, 2008
Table 108 Vitamin D2 Concentration in Different Soy Based Products
Table 109 Vitamin D Concentration in Different Food & Beverage Products

List of Figures (55 Figures)

Figure 1 Vitamin D Market Segmentation
Figure 2 Vitamin D Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions
Figure 7 Limitations
Figure 8 Evolution of Vitamin D
Figure 9 Vitamin D Market Share (Value), By Region, 2014
Figure 10 Functional Food & Beverage Market is Projected to Dominate the Vitamin D Market
Figure 11 Increasing Incidences of Bone & Joint Related Problems Drive the Vitamin D Market
Figure 12 U.S. Estimated to Be the Largest Market, 2015
Figure 13 Vitamin D Market is in the Growth Phase, 2015
Figure 14 Functional Food & Beverages: the Largest Application Segment of in Asia-Pacific Region, 2014
Figure 15 Functional Food & Beverages to Be the Largest Application Segment, 2015–2020
Figure 16 The Market in Asia-Pacific Countries is Projected to Grow at A High CAGR
Figure 17 North America Was the Largest Vitamin D3 Market, 2014
Figure 18 North America Accounted for Maximum Share in Vitamin D Market, 2014
Figure 19 Vitamin D3 Application in Functional Food & Beverages is Estimated to Have the Largestshare in 2015
Figure 20 Vitamin D Market, By Analog
Figure 21 Vitamin D Market, By Application
Figure 22 Vitamin D Market, By End-User
Figure 23 Growing Awareness of Vitamin D Deficiency & Its Health Benefits Drives the Market Growth
Figure 24 Value Chain of Vitamin D Market
Figure 25 Supply Chain of Vitamin D Market
Figure 26 Increasing Incidences of Vitamin D Deficiency & Increasing Demand for Balanced Diet are Leading Trends in the Industry
Figure 27 Porter’s Five Forces Analysis
Figure 28 Strategic Benchmarking: Major Market Players Adopted New Product Launches as Key Strategy
Figure 29 Commercial Synthesis & Supply of Vitamin D2
Figure 30 Commercial Synthesis & Supply of Vitamin D3
Figure 31 Projected Number of Osteoporotic Fractures By IOF
Figure 32 North America as an Important Vitamin D Market
Figure 33 Key Vitamin D Markets in European Region, 2014
Figure 34 Emerging Opportunities in Developing Asia-Pacific Countries
Figure 35 Brazil as the Key Vitamin D Market in Latin America, 2014
Figure 36 Vitamin D-Fortified Products are Creating Growth Opportunities in the Market
Figure 37 Companies Adopted Mergers & Acquisitions as the Key Growth Strategy Over the Last Three Years (2013-15)
Figure 38 Major Strategic Developments Were Recorded in 2012
Figure 39 Key Companies Preferred New Product Launches to Strengthen Their Market Position
Figure 40 Maximum New Product Launches Were Recorded in 2013
Figure 41 Danone Was the Most Active Company in the Vitamin D Market Between January 2011 & April 2015
Figure 42 Geographic Revenue Mix of Five Key Companies
Figure 43 Archer Daniels Midland Company: Company Snapshot
Figure 44 Archer Daniels Midland Company: SWOT Analysis
Figure 45 Nestlé S.A.: Company Snapshot
Figure 46 Nestlé S.A.: SWOT Analysis
Figure 47 Kraft Foods Group, Inc.: Company Snapshot
Figure 48 Kraft Foods Group, Inc.: SWOT Analysis
Figure 49 Pfizer, Inc.: Company Snapshot
Figure 50 Pfizer, Inc.: SWOT Analysis
Figure 51 Groupe Danone S.A.: Business Overview
Figure 52 Abbott Laboratories: Company Snapshot
Figure 53 BASF SE: Company Snapshot
Figure 54 Koninklijke DSM N.V.: Company Snapshot
Figure 55 Fermenta Biotech Ltd.: Company Snapshot

Vitamin D is a hormone that controls the calcium level in blood cells. It helps to strengthen the immune system and protect against diseases and conditions such as rickets, osteomalacia, heart problems, cancer, and osteoporosis. The most significant sources of vitamin D are the vitamin D2 that occurs in mushrooms and wheat germ oil among others, and vitamin D3, which is found in egg yolk, liver, and fish oils. The growing awareness of vitamin D deficiency and increasing recommendation by doctors and associations is driving the demand in the market.

This market is segmented on the basis of application into functional food & beverages, pharmaceuticals, feed, pet food, and personal care. The functional food & beverages segment dominated the vitamin D market in 2014 due to increasing application of vitamin D in functional food & beverages such as cheese, yogurt, and milk.

The market is segmented on the basis of analogs into vitamin D2 and vitamin D3. On the basis of end users, the vitamin D market is segmented into children, adults, and pregnant women. The market is also segmented on the basis of regions into North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW); and has been further segmented on the basis of their key countries. This report includes market sizes in terms of value ($million) and volume (KT).

Vitamin D Market Size, by Region, 2015 vs. 2020 ($Million)

E – Estimated; P - Projected
Source: MarketsandMarkets Analysis

This market is projected to reach about $2.5 Million by 2020, with increasing use of vitamin D in different applications and rising opportunities in countries such as India, China, Italy, and Brazil. In 2013, the North American region was the largest market. The market in the Asia-Pacific region is projected to grow at the highest growth rate during the forecast period.

The vitamin D market is fragmented and competitive, with a large number of players operating at regional and local levels. The key players in the market adopted new product launches and expansions as their preferred strategies. The key players such as Nestlé S.A. (Switzerland), ADM Alliance Nutrition, Inc. (U.S.), Koninklijke DSMN.V. (The Netherlands), Pfizer, Inc. (U.S.), BASF SE (Germany), and Kraft Foods Group, Inc. (U.S.) have been profiled in the report.