Vitamin D Market by Analog (Vitamin D2, Vitamin D3), Form (Dry, Liquid), Application (Functional Food & Beverage, Pharma, Feed, and Personal Care), End User (Children, Adult, and Pregnant Women), Iu Strength and Region - Global Forecast to 2025
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Benchmarking the rapid strategy shifts of the Top 100 companies in the Vitamin D Market
Request Now[171 Pages Report] The vitamin D market is estimated to account for USD 1.1 billion in 2019 and is projected to reach USD 1.7 billion by 2025, at a CAGR of 7.0%. The global market is driven by growth in awareness of vitamin D deficiency, rise in incidences of osteoporosis in women, and increase in cases of malnutrition in children. However, the regulatory standards for vitamin D are creating a restraint in the market. The rising number of government initiatives and awareness campaigns is expected to create new growth opportunities for the growth of the market.
Helped an emerging US-based drug delivery technology company to work on the commercialization of a topical drug delivery system for vitamin D
Clients Problem Statement
Our client, an emerging US-based drug delivery technology company, was keen to develop a global commercialization strategy for its topical drug delivery system for vitamin D. The senior management needed to take a host of crucial decisionswhether or not the company needed to enter this market, which countries to prioritize, what are the other therapeutic segments to focus on, and what offering/value proposition will help the company win.
MnM Approach
MnM started by identifying key therapeutic trends and unmet needs in the vitamin D therapeutic segment. MnM interviewed a host of potential customers in end-use segments to understand their unmet needs with respect to existing therapies, possible use cases, and benefits from topical drug delivery technology as well as what they looked for in new formulation. Apart from this, MnM identified other potential applications of the drug delivery technology being developed by the client.
This helped the client to assess the market potential and other promising applications of the novel drug delivery technology being developed by it. Further, MnM also helped the client to build an understanding of the competitive landscape, prescription pattern, and pricing of competing products. This helped the client to make a decision on whether to discontinue or hold research for similar applications as well as on whether to look for other potential applications, such as osteoarthritis.
Revenue Impact (RI)
Helped an emerging US-based drug delivery technology company to work on the commercialization of a topical drug delivery system for vitamin D
The pharmaceuticals segment is estimated to dominate the global market in 2019.
By application, the vitamin D market was dominated by the pharmaceuticals segment in 2018, in terms of value. However, the segment is valued higher, due to the high cost associated with the IU level or potency level of vitamin D used in the pharmaceutical industry. Further, very low quantity of vitamin D is used in pharmaceuticals, due to its high quality, and thus, the volume market is comparatively less than other applications. Globally, the volume market is dominated by the feed & pet food segment in the market. The pharmaceuticals segment is also projected to grow at the highest CAGR, owing to its wide usage in health supplements, injectables, and capsules.
The dry segment is estimated to account for a larger share in the global market in 2019.
By form, the dry segment is estimated to account for a larger share in the market in 2019. The dry form of vitamin D is preferred by manufacturers due to its greater stability, ease of handling and storage, and convenience of usage in a wide range of products. Most of the vitamin D sold are synthetic. Vitamins D2 and D3 are mainly available in colorless crystals; their solubility in vegetable oil is low. The vitamin D3 analog is more stable as compared to that of vitamin D2. Vitamin D3 is estimated to be the majorly consumed vitamin D analog in the world.
The vitamin D2 segment is projected to grow at a higher CAGR during the forecast period in the vitamin D market.
By analog, the vitamin D2 segment is projected to grow at a higher CAGR during the forecast period. Major sources of vitamin D2 include yeast and mushrooms. The wide applications of vitamin D3 in the animal feed industry are projected to drive the market for vitamin D. Vitamin D2 is used to prevent rickets; and treat osteomalacia, hypoparathyroidism (decreased functioning of parathyroid glands), and hypophosphatemia (low levels of phosphate in the blood). The wide applications of vitamin D2 are expected to drive the market. Vitamin D2 and vitamin D3 are the major forms used by humans. Vitamin D2 is made naturally by plants; vitamin D3 is made naturally by the body when the skin is exposed to ultraviolet (UVB) radiation in sunlight, and it is also obtained from the skin of animals such as sheep and cows. Vitamin D2 helps prevent rickets and treats osteomalacia, hypoparathyroidism (decreased functioning of parathyroid glands), and hypophosphatemia (low levels of phosphate in the blood). The lower stability and greater impurities in the extraction of vitamin D2 may lead to a higher risk of toxicity than that associated with vitamin D3.
The Asia Pacific market is projected to grow at the highest CAGR during the forecast period.
The deficiency of vitamin D is widespread in Asia Pacific, particularly in South and Southeast Asia. Rickets (a deformity due to soft bones) is very common in China and is a result of poor vitamin D consumption. Furthermore, the rise in income levels and significant consumer demand for nutritional & healthy products are expected to provide promising prospects for the growth and diversification of the regions functional food & beverage products, in turn, leading to growth in the consumption of vitamin-infused products, and thereby driving the market growth.
China and India are two of the most favorable markets for vitamin D manufacturers for expansion, due to the rising demand for animal feed, fortified food products, and easy availability of raw materials. It has become a key destination for manufacturers of vitamin D supplements and pharmaceutical product companies such as the Alkem Laboratories (India), Cadila Pharmaceuticals (India), Abbott Laboratories (US), and Sanofi S.A (France).
Key Market Players
The key players in vitamin D market include Zhejiang Garden Biochemical High-Tech Co.,Ltd (China), Koninklijke DSM N.V. (Netherlands), Zhejiang Xinhecheng Co., Ltd. (China), Taizhou Haisheng Pharmaceutical Co., Ltd. (China), Xiamen Jindawei Vitamin Co., Ltd. (China), Fermenta Biotech Ltd. (India), Zhejiang Medicine Co., Ltd.(China), BASF (Germany), and Dishman Group (India). The key market players, along with the other players, adopted various business strategies such as new product launches, expansions, and joint ventures & agreements in the last few years to meet the growing demand for vitamin D.
Scope of the report
|
Report Metric |
Details |
|
Market size available for years |
20172025 |
|
Base year considered |
2018 |
|
Forecast period |
20192025 |
|
Forecast units |
Value (USD) |
|
Segments covered |
Analog, IU Strength, Form, Application, End User, and Region |
|
Geographies covered |
North America, Europe, Asia Pacific, South America, and Rest of the world |
|
Companies covered |
Zhejiang Garden Biochemical High-Tech Co.,Ltd (China), Koninklijke DSM N.V. (Netherlands), Zhejiang Xinhecheng Co., Ltd. (China), Taizhou Haisheng Pharmaceutical Co., Ltd. (China), Xiamen Jindawei Vitamin Co., Ltd. (China), Fermenta Biotech Ltd. (India), Zhejiang Medicine Co., Ltd.(China), BASF (Germany), and Dishman Group (India). |
This research report categorizes the vitamin D market based on form, application, analog, end user, IU strength, and region.
On the basis of analog, the vitamin D market has been segmented as follows:
- Vitamin D3
- Vitamin D2
On the basis of IU strength, the vitamin D market has been segmented as follows:<
- 500,000 IU
- 100,000 IU
- 40 MIU
- Others (1 MIU, 2 MIU, 4 MIU, 10 MIU, 15 MIU, 1,000 IU, and 2,000 IU)
On the basis of form, the vitamin D market has been segmented as follows:
- Dry
- Liquid
On the basis of application, the vitamin D market has been segmented as follows:
- Feed & pet food
- Animal feed
- Pet food
- Pharmaceuticals
- Functional food & beverages
- Personal care
On the basis of end user, the vitamin D market has been segmented as follows:
- Adults
- Pregnant women
- Children
On the basis of region, the vitamin D market has been segmented as follows:
- Asia Pacific
- Europe
- North America
- South America
- ROW (South Africa, the Middle East and Rest of Africa)
Recent Developments:
- In January 2019, Zhejiang Xinhecheng Co., Ltd. (China) and DSM (Netherlands) signed an agreement for the sale and purchase of cholesterol. Cholesterol is used to produce vitamin D3. This agreement would help the company to increase its overall capacity and productivity of Vitamin D.
- In January 2019, Fermenta Biotech Limited (India) executed a 99-year lease agreement to acquire a land of about 40,000-square-meter from the Gujarat Industrial Development Corporation (GIDC) authority, Ankleshwar, Sayakha, for future expansion. The company aims to commence manufacturing by the end of 2020.
Key questions addressed by the report:
- What are the new trending products that vitamin D companies are exploring?
- Which are the key players in the vitamin D market and how intense is the competition?
- What are the upcoming growth trends that vitamin D manufacturers are focusing on in the future?
- What are the high growth opportunities in the vitamin D market, for each segment?
- What are the key growth strategies adopted by major market players in the vitamin D market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered
1.4 Currency Considered
1.5 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions & Limitations
2.4.1 Assumption
2.4.2 Limitations
3 Executive Summary
4 Premium Insights
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.2 Restraints
5.2.3 Opportunities
5.2.4 Challenges
6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Supply Chain Analysis
6.4 End User Analysis
6.4.1 Product Offerings By Some of the Major End Users
7 Clinical Review of the Vitamin D Market
7.1 Introduction
7.2 Bone Health
7.2.1 Rickets
7.2.2 Osteoporosis
7.3 Skin Health
7.3.1 Psoriasis
7.4 Deficiency Treatment
7.5 Immunity Development
7.5.1 Influenza
7.6 Cfr 172 Food Additives Permitted for Direct Addition to Food for Human Consumption
7.6.1 Vitamin D2
7.6.2 Vitamin D3
8 Vitamin D Market, By Analog
8.1 Introduction
8.2 Vitamin D2
8.3 Vitamin D3
9 Vitamin D Market, By IU Strength
9.1 Introduction
9.2 500,000 IU
9.3 100,000 IU
9.4 40 MIU
9.5 Others
10 Vitamin D Market, By Application
10.1 Introduction
10.2 Feed & Pet Food
10.2.1 Animal Feed
10.2.2 Pet Food
10.3 Pharmaceuticals
10.4 Functional Food & Beverage
10.4.1 Food Supplements
10.4.2 Fruit Juices And Drinks
10.4.3 Dairy
10.4.4 Snacks And Cereals
10.4.5 Others
10.5 Personal Care
11 Vitamin D Market, By End User
11.1 Introduction
11.2 Adults
11.3 Pregnant Women
11.4 Children
12 Vitamin D Market, By Form
12.1 Introduction
12.2 Dry
12.3 Liquid
13 Vitamin D Market, By Source
13.1 Introduction
13.2 Milk
13.3 Egg
13.4 Fish
13.5 Animal
13.6 Fruits And Vegetables
13.7 Seaweeds
13.8 Others
14 Vitamin D Market, Adjacent Markets
14.1 Introduction
14.2 Vitamins Market
14.3 Vitamin & Mineral Premixes Market
14.4 Water-Soluble Vitamin & Mineral Feed Supplements
14.5 Nutraceutcal Products Market
15 Vitamin D Market, By Region
15.1 North America
15.1.1 US
15.1.2 Canada
15.1.3 Mexico
15.2 Europe
15.2.1 Germany
15.2.2 France
15.2.3 UK
15.2.4 Italy
15.2.5 Spain
15.2.6 Russia
15.2.7 The Netherlands
15.2.8 Rest of Europe
15.3 Asia Pacific
15.3.1 China
15.3.2 Japan
15.3.3 India
15.3.4 Australia
15.3.5 South Korea
15.3.6 Rest of Asia Pacific
15.4 South America
15.4.1 Brazil
15.4.2 Argentina
15.4.3 Rest of South America
15.5 Rest of the World
15.5.1 South Africa
15.5.2 Middle East
15.5.3 Rest of Africa
16 Competitive Landscape
16.1 Overview
16.2 Competitive Leadership Mapping
16.2.1 Visionary Leaders
16.2.2 Innovators
16.2.3 Dynamic Differentiators
16.2.4 Emerging Companies
16.2.5 Ranking of Key Players, 2018
16.3 Competitive Leadership Mapping (End-User Companies)
16.3.1 Visionary Leaders
16.3.2 Innovators
16.3.3 Dynamic Differentiators
16.3.4 Emerging Companies
16.4 Competitive Scenario
16.4.1 Expansions & Investments
16.4.2 New Product Launches
16.4.3 Agreements And Joint Ventures
17 Company Profiles
17.1 Overview
17.2 DSM
17.3 Zhejiang Garden Biochemical High-Tech Co., Ltd
17.4 Zhejiang Xinhecheng Co., Ltd.
17.5 Fermenta Biotech Ltd.
17.6 Xiamen Jindawei Vitamin Co., Ltd.
17.7 BASF
17.8 Dishman Group
17.9 Taizhou Haisheng Pharmaceutical Co., Ltd.
17.10 Zhejiang Medicine Co., Ltd.
17.11 Glanbia
17.12 PHW Group
17.13 Bio-Tech Pharmacal
17.14 Glaxosmithkline
17.15 Nestle
17.16 Phizer
17.17 Kraft Foods
17.18 Abbott Laboratories
17.19 Cipla Inc.
Note: Currently, a list of only 12 companies is provided in the section. This section covers 10-15 key company profiles which include Business Overview,
Recent Financials, Product Offerings, Key Strategies, and SWOT analysis. the above list of companies mentioned above can be altered depending upon clients interest
18 Appendix
Note: The TOC prepared above is tentative and may subject to change, based on the research
List of tables (304)
Table 1. Recommended Dietary Allowance of Vitamin D, By Life Stage & Gender
Table 2. Indication of Vitamin D Concentration in Blood Samples
Table 3. Vitamin D Market Size, By Analog, 20172025 (USD Million)
Table 4. Vitamin D Market Size, By Analog, 20172025 (MT)
Table 5. Vitamin D2 Market Size, By Region, 20172025 (USD Million)
Table 6. Vitamin D2 Market Size, By Region, 20172025 (MT)
Table 7. Vitamin D3 Market Size, By Region, 20172025 (USD Million)
Table 8. Vitamin D3 Market Size, By Region, 20172025 (MT)
Table 9. Vitamin D Market Size, By IU Strength, 20172025 (USD Million)
Table 10. Market Size, By IU Strength, 20172025 (MT)
Table 11. Vitamin D Market Size, By Form, 20172025 (USD Million)
Table 12. Vitamin D Market Size, By Form, 20172025 (MT)
Table 13. Dry: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 14. Dry: Market Size, By Region, 20172025 (MT)
Table 15. Liquid: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 16. Liquid: Market Size, By Region, 20172025 (MT)
Table 17. Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 18. Market Size, By Application, 20172025 (MT)
Table 19. Feed & Pet Food: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 20. Feed & Pet Food: Market Size, By Region, 20172025 (MT)
Table 21. Animal Feed: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 22. Animal Feed: Market Size, By Region, 20172025 (MT)
Table 23. Pet Food: Vitamin D Market Size, By Region, 20172025 (USD Million)
Table 24. Pet Food: Market Size, By Region, 20172025 (MT)
Table 25. Pharmaceuticals: Market Size, for Vitamin D, By Region, 20172025 (USD Million)
Table 26. Pharmaceuticals: Market Size, By Region, 20172025 (MT)
Table 27. Selected Food Sources of Vitamin D By National Institute of Health Office of Dietary Supplements
Table 28. Functional Food & Beverage: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 29. Functional Food & Beverage: Market Size, By Region, 20172025 (MT)
Table 30. Functional Food & Beverage: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 31. Functional Food & Beverage: Market Size, By Type, 20172025 (MT)
Table 32. Food Supplements: Functional Food & Beverage Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 33. Food Supplements: Functional Food & Beverage: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 34. Fruit Drinks & Juices: Functional Food & Beverage Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 35. Fruit Drinks & Juices: Functional Food & Beverage Market Size for Vitamin D, By Region, 20172025 (MT)
Table 36. Dairy: Functional Food & Beverage Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 37. Dairy: Functional Food & Beverage Market Size for Vitamin D, By Region, 20172025 (MT)
Table 38. Snacks & Cereals: Functional Food & Beverage Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 39. Snacks & Cereals: Functional Food & Beverage Market Size for Vitamin D, By Region, 20172025 (MT)
Table 40. Others: Functional Food & Beverage Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 41. Others: Functional Food & Beverage Market Size for Vitamin D, By Region, 20172025 (MT)
Table 42. Personal Care: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 43. Personal Care: Market Size, By Region, 20172025 (MT)
Table 44. Vitamin D Market Size, By End User, 20172025 (USD Million)
Table 45. Market Size, By End User, 20172025 (MT)
Table 46. Adult End Users Market Size, By Region, 20172025 (USD Million)
Table 47. Adult End Users Market Size, By Region, 20172025 (MT)
Table 48. Pregnant Women End Users Market Size, By Region, 20172025 (USD Million)
Table 49. Pregnant Women End Users Market Size, By Region, 20172025 (MT)
Table 50. Child End Users Market Size, By Region, 20172025 (USD Million)
Table 51. Child End Users Market Size, By Region, 20172025 (MT)
Table 52. Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 53. Market Size for Vitamin D, By Source, 20172025 (MT)
Table 54. Milk: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 55. Milk: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 56. Egg: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 57. Egg: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 58. Fish: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 59. Fish: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 60. Animal: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 61. Animal: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 62. Fruits & Vegetables: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 63. Fruits & Vegetables: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 64. Seaweeds: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 65. Seaweeds: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 66. Others: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 67. Others: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 68. Market Size for Vitamin D, By Adjacent Market, 20172025 (USD Million)
Table 69. Market Size for Vitamin D, By Adjacent Market, 20172025 (MT)
Table 70. Vitamins: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 71. Vitamins: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 72. Vitamins: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 73. Vitamins: Market Size for Vitamin D, By Application, 20172025 (MT)
Table 74. Vitamins: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 75. Vitamins: Market Size for Vitamin D, By Source, 20172025 (MT)
Table 76. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 77. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 78. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 79. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Type, 20172025 (MT)
Table 80. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 81. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Application, 20172025 (MT)
Table 82. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Form, 20172025 (USD Million)
Table 83. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Form, 20172025 (MT)
Table 84. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Functionality, 20172025 (USD Million)
Table 85. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Functionality, 20172025 (MT)
Table 86. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (USD Million)
Table 87. Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (MT)
Table 88. Water-soluble Vitamin & Mineral Feed Supplements: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 89. Water-soluble Vitamin & Mineral Feed Supplements: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 90. Water-soluble Vitamin Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 91. Water-soluble Mineral Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 92. Water-soluble Vitamin & Mineral Feed Supplements: Market Size for Vitamin D, By Livestock, 20172025 (USD Million)
Table 93. Nutraceutical Products: Market Size for Vitamin D, By Region, 20172025 (USD Million)
Table 94. Nutraceutical Products: Market Size for Vitamin D, By Region, 20172025 (MT)
Table 95. Nutraceutical Products: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 96. Nutraceutical Products: Market Size for Vitamin D, By Distribution Channel, 20172025 (USD Million)
Table 97. Nutraceutical Products: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 98. Vitamin D Market Size, By Region, 20172025 (USD Million)
Table 99. North America: Market Size for Vitamin D, By Country, 20172025 (USD Million)
Table 100. North America: Vitamin D Market Size, By Country, 20172025 (MT)
Table 101. North America: Market Size, By Analog, 20172025 (USD Million)
Table 102. North America: Market Size, By Analog, 20172025 (MT)
Table 103. North America: Market Size, By Form, 20172025 (USD Million)
Table 104. North America: Market Size, By Form, 20172025 (MT)
Table 105. North America: Market Size, By IU Strength, 20172025 (USD Million)
Table 106. North America: Market Size, By IU Strength, 20172025 (MT)
Table 107. North America: Market Size, By Application, 20172025 (USD Million)
Table 108. North America: Market Size, By Application, 20172025 (MT)
Table 109. North America: Market Size, By Functional Food & Beverage Application, 20172025 (USD Million)
Table 110. North America: Market Size, By Functional Food & Beverage Application, 20172025 (MT)
Table 111. North America: Market Size, By End User, 20172025 (USD Million)
Table 112. North America: Vitamin D Market Size, By End User, 20172025 (MT)
Table 113. North America: Market Size, By Source, 20172025 (USD Million)
Table 114. North America: Market Size, By Source, 20172025 (MT)
Table 115. North America: Market Size, By Adjacent Market, 20172025 (USD Million)
Table 116. North America: Market Size, By Adjacent Market, 20172025 (MT)
Table 117. North America Vitamins: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 118. North America Vitamins: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 119. North America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 120. North America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 121. North America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Form, 20172025 (USD Million)
Table 122. North America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Functionality, 20172025 (USD Million)
Table 123. North America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (USD Million)
Table 124. North America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (MT)
Table 125. North America Water-soluble Vitamin Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 126. North America Water-soluble Mineral Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 127. North America Water-soluble Vitamin & Mineral Feed Supplements: Market Size for Vitamin D, By Livestock, 20172025 (USD Million)
Table 128. North America Nutraceutical Products: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 129. North America Nutraceutical Products: Market Size for Vitamin D, By Distribution Channel, 20172025 (USD Million)
Table 130. North America Nutraceutical Products: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 131. US: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 132. US: Vitamin D Market Size, By Application, 20172025 (MT)
Table 133. Canada: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 134. Canada: Market Size, By Application, 20172025 (MT)
Table 135. Mexico: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 136. Mexico: Market Size, By Application, 20172025 (MT)
Table 137. Europe: Market Size for Vitamin D, By Country, 20172025 (USD Million)
Table 138. Europe: Vitamin D Market Size, By Country, 20172025 (MT)
Table 139. Europe: Market Size, By Analog, 20172025 (USD Million)
Table 140. Europe: Market Size, By Analog, 20172025 (MT)
Table 141. Europe: Market Size, By Form, 20172025 (USD Million)
Table 142. Europe: Market Size, By Form, 20172025 (MT)
Table 143. Europe: Market Size, By IU Strength, 20172025 (USD Million)
Table 144. Europe: Vitamin D Market Size, By IU Strength, 20172025 (MT)
Table 145. Europe: Market Size, By Application, 20172025 (USD Million)
Table 146. Europe: Market Size, By Application, 20172025 (MT)
Table 147. Europe: Market Size, By Functional Food & Beverage Application, 20172025 (USD Million)
Table 148. Europe: Market Size, By Functional Food & Beverage Application, 20172025 (MT)
Table 149. Europe: Market Size, By End User, 20172025 (USD Million)
Table 150. Europe: Vitamin D Market Size, By End User, 20172025 (MT)
Table 151. Europe: Market Size, By Source, 20172025 (USD Million)
Table 152. Europe: Market Size, By Source, 20172025 (MT)
Table 153. Europe: Market Size, By Adjacent Market, 20172025 (USD Million)
Table 154. Europe: Market Size, By Adjacent Market, 20172025 (MT)
Table 155. Europe Vitamins: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 156. Europe Vitamin & Mineral Premixes: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 157. Europe Vitamin & Mineral Premixes: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 158. Europe Vitamin & Mineral Premixes: Market Size for Vitamin D, By Form, 20172025 (USD Million)
Table 159. Europe Vitamin & Mineral Premixes: Market Size for Vitamin D, By Functionality, 20172025 (USD Million)
Table 160. Europe Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (USD Million)
Table 161. Europe Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (MT)
Table 162. Europe Water-soluble Vitamin Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 163. Europe Water-soluble Mineral Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 164. Europe Water-soluble Vitamin & Mineral Feed Supplements: Market Size for Vitamin D, By Livestock, 20172025 (USD Million)
Table 165. Europe Nutraceutical Products: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 166. Europe Nutraceutical Products: Market Size for Vitamin D, By Distribution Channel, 20172025 (USD Million)
Table 167. Europe Nutraceutical Products: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 168. Germany: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 169. Germany: Market Size, By Application, 20172025 (MT)
Table 170. France: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 171. France: Market Size, By Application, 20172025 (MT)
Table 172. UK: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 173. UK: Vitamin D Market Size, By Application, 20172025 (MT)
Table 174. Italy: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 175. Italy: Market Size, By Application, 20172025 (MT)
Table 176. Spain: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 177. Spain: Market Size, By Application, 20172025 (MT)
Table 178. The Netherlands: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 179. The Netherlands: Market Size, By Application, 20172025 (MT)
Table 180. Rest of Europe: Vitamin D Market Size, By Application, 20172025 (USD Million)
Table 181. Rest of Europe: Market Size, By Application, 20172025 (MT)
Table 182. Asia Pacific: Vitamin D Market Size, By Country, 20172025 (USD Million)
Table 183. Asia Pacific: Market Size, By Country, 20172025 (MT)
Table 184. Asia Pacific: Vitamin D Market Size, By Analog, 20172025 (USD Million)
Table 185. Asia Pacific: Market Size, By Analog, 20172025 (MT)
Table 186. Asia Pacific: Market Size, By Form, 20172025 (USD Million)
Table 187. Asia Pacific: Market Size, By Form, 20172025 (MT)
Table 188. Asia Pacific: Market Size, By IU Strength, 20172025 (USD Million)
Table 189. Asia Pacific: Market Size, By IU Strength, 20172025 (MT)
Table 190. Asia Pacific: Vitamin D Market Size, By Application, 20172025 (USD Million)
Table 191. Asia Pacific: Market Size, By Functional Food & Beverage Application, 20172025 (USD Million)
Table 192. Asia Pacific: Market Size, By Functional Food & Beverage Application, 20172025 (MT)
Table 193. Asia Pacific: Market Size, By Application, 20172025 (MT)
Table 194. Asia Pacific: Market Size, By End User, 20172025 (USD Million)
Table 195. Asia Pacific: Vitamin D Market Size, By End User, 20172025 (MT)
Table 196. Asia Pacific: Market Size, By Source, 20172025 (USD Million)
Table 197. Asia Pacific: Market Size, By Source, 20172025 (MT)
Table 198. Asia Pacific: Market Size, By Adjacent Market, 20172025 (USD Million)
Table 199. Asia Pacific: Market Size, By Adjacent Market, 20172025 (MT)
Table 200. Asia Pacific Vitamins: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 201. Asia Pacific Vitamins: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 202. Asia Pacific Vitamin & Mineral Premixes: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 203. Asia Pacific Vitamin & Mineral Premixes: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 204. Asia Pacific Vitamin & Mineral Premixes: Market Size for Vitamin D, By Form, 20172025 (USD Million)
Table 205. Asia Pacific Vitamin & Mineral Premixes: Market Size for Vitamin D, By Functionality, 20172025 (USD Million)
Table 206. Asia Pacific Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (USD Million)
Table 207. Asia Pacific Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (MT)
Table 208. Asia Pacific Water-soluble Vitamin Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 209. Asia Pacific Water-soluble Mineral Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 210. Asia Pacific Water-soluble Vitamin & Mineral Feed Supplements: Market Size for Vitamin D, By Livestock, 20172025 (USD Million)
Table 211. Asia Pacific Nutraceutical Products: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 212. Asia Pacific Nutraceutical Products: Market Size for Vitamin D, By Distribution Channel, 20172025 (USD Million)
Table 213. Asia Pacific Nutraceutical Products: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 214. China: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 215. China: Market Size, By Application, 20172025 (MT)
Table 216. India: Vitamin D Market Size, By Application, 20172025 (USD Million)
Table 217. India: Market Size, By Application, 20172025 (MT)
Table 218. Japan: Vitamin D Market Size, By Application, 20172025 (USD Million)
Table 219. Japan: Market Size, By Application, 20172025 (MT)
Table 220. Australia: Vitamin D Market Size, By Application, 20172025 (USD Million)
Table 221. Australia: Market Size, By Application, 20172025 (MT)
Table 222. South Korea: Vitamin D Market Size, By Application, 20172025 (USD Million)
Table 223. South Korea: Market Size, By Application, 20172025 (MT)
Table 224. Rest of Asia Pacific: Vitamin D Market Size, By Application, 20172025 (USD Million)
Table 225. Rest of Asia Pacific: Market Size, By Application, 20172025 (MT)
Table 226. South America: Vitamin D Market Size, By Country, 20172025 (USD Million)
Table 227. South America: Vitamin D Market Size, By Country, 20172025 (MT)
Table 228. South America: Market Size, By Analog, 20172025 (USD Million)
Table 229. South America: Market Size, By Analog, 20172025 (MT)
Table 230. South America: Market Size, By Form, 20172025 (USD Million)
Table 231. South America: Market Size, By Form, 20172025 (MT)
Table 232. South America: Vitamin D Market Size, By IU Strength, 20172025 (USD Million)
Table 233. South America: Market Size, By IU Strength, 20172025 (MT)
Table 234. South America: Market Size, By Application, 20172025 (USD Million)
Table 235. South America: Market Size, By Application, 20172025 (MT)
Table 236. South America: Market Size, By Functional Food & Beverage Application, 20172025 (USD Million)
Table 237. South America: Market Size, By Functional Food & Beverage Application, 20172025 (MT)
Table 238. South America: Market Size, By End User, 20172025 (USD Million)
Table 239. South America: Vitamin D Market Size, By End User, 20172025 (MT)
Table 240. South America: Market Size, By Source, 20172025 (USD Million)
Table 241. South America: Market Size, By Source, 20172025 (MT)
Table 242. South America: Market Size, By Adjacent Market, 20172025 (USD Million)
Table 243. South America: Market Size, By Adjacent Market, 20172025 (MT)
Table 244. South America Vitamins: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 245. South America Vitamins: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 246. South America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 247. South America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 248. South America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Form, 20172025 (USD Million)
Table 249. South America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Functionality, 20172025 (USD Million)
Table 250. South America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (USD Million)
Table 251. South America Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (MT)
Table 252. South America Water-soluble Vitamin Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 253. South America Water-soluble Mineral Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 254. South America Water-soluble Vitamin & Mineral Feed Supplements: Market Size for Vitamin D, By Livestock, 20172025 (USD Million)
Table 255. South America Nutraceutical Products: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 256. South America Nutraceutical Products: Market Size for Vitamin D, By Distribution Channel, 20172025 (USD Million)
Table 257. South America Nutraceutical Products: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 258. Brazil: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 259. Brazil: Vitamin D Market Size, By Application, 20172025 (MT)
Table 260. Argentina: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 261. Argentina: Market Size, By Application, 20172025 (MT)
Table 262. Rest of South America: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 263. Rest of South America: Market Size, By Application, 20172025 (MT)
Table 264. RoW: Vitamin D Market Size, By Region, 20172025 (USD Million)
Table 265. RoW: Market Size, By Region, 20172025 (MT)
Table 266. RoW: Market Size, By Analog, 20172025 (USD Million)
Table 267. RoW: Market Size, By Analog, 20172025 (MT)
Table 268. RoW: Market Size, By Form, 20172025 (USD Million)
Table 269. RoW: Market Size, By Form, 20172025 (MT)
Table 270. RoW: Market Size, By IU Strength, 20172025 (USD Million)
Table 271. RoW: Market Size, By IU Strength, 20172025 (MT)
Table 272. RoW: Market Size, By Application, 20172025 (USD Million)
Table 273. RoW: Market Size, By Application, 20172025 (MT)
Table 274. RoW: Market Size, By Functional Food & Beverage Application, 20172025 (USD Million)
Table 275. RoW: Market Size, By Functional Food & Beverage Application, 20172025 (MT)
Table 276. RoW: Market Size, By End User, 20172025 (USD Million)
Table 277. RoW: Market Size, By End User, 20172025 (MT)
Table 278. RoW: Market Size, By Source, 20172025 (USD Million)
Table 279. RoW: Market Size, By Source, 20172025 (MT)
Table 280. RoW: Market Size, By Adjacent Market, 20172025 (USD Million)
Table 281. RoW: Market Size, By Adjacent Market, 20172025 (MT)
Table 282. RoW Vitamins: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 283. RoW Vitamins: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 284. RoW Vitamin & Mineral Premixes: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 285. RoW Vitamin & Mineral Premixes: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 286. RoW Vitamin & Mineral Premixes: Market Size for Vitamin D, By Form, 20172025 (USD Million)
Table 287. RoW Vitamin & Mineral Premixes: Market Size for Vitamin D, By Functionality, 20172025 (USD Million)
Table 288. RoW Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (USD Million)
Table 289. RoW Vitamin & Mineral Premixes: Market Size for Vitamin D, By Brands, 20172025 (MT)
Table 290. RoW Water-soluble Vitamin Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 291. RoW Water-soluble Mineral Feed Supplements: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 292. RoW Water-soluble Vitamin & Mineral Feed Supplements: Market Size for Vitamin D, By Livestock, 20172025 (USD Million)
Table 293. RoW Nutraceutical Products: Market Size for Vitamin D, By Type, 20172025 (USD Million)
Table 294. RoW Nutraceutical Products: Market Size for Vitamin D, By Distribution Channel, 20172025 (USD Million)
Table 295. RoW Nutraceutical Products: Market Size for Vitamin D, By Source, 20172025 (USD Million)
Table 296. South Africa: Vitamin D Market Size, By Application, 20172025 (USD Million)
Table 297. South Africa: Vitamin D Market Size, By Application, 20172025 (MT)
Table 298. Middle East: Vitamin D Market Size, By Application, 20172025 (USD Million)
Table 299. The Middle East: Market Size for Vitamin D, By Application, 20172025 (MT)
Table 300. Rest of Africa: Market Size for Vitamin D, By Application, 20172025 (USD Million)
Table 301. Rest of Africa: Market Size, By Application, 20172025 (MT)
Table 302. New Product Launches, 20142019
Table 303. Expansions, 20142019
Table 304. Joint Ventures and Agreements, 20142019
List of Figures (40 Figures)
Figure 1 Market Segmentation
Figure 2 Regional Scope
Figure 3 Research Design
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Market Size Estimation: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 Market Size, By Form, 2019 vs. 2025 (USD Million)
Figure 9 Market Size, By Application, 2019 vs. 2025 (USD Million)
Figure 10 Market Size, By Analog, 2019 vs. 2025 (USD Million)
Figure 11 Asia Pacific to Grow at the Highest CAGR in the Global Market From 2019 to 2025
Figure 12 Market Share, By Region
Figure 13 Emerging Economies Offer Attractive Opportunities in the Market, Globally
Figure 14 Consumption of Vitamin D Was Dominant Among Adults in the Asia Pacific Market
Figure 15 Vitamin D3 to Dominate Among Analogs During the Forecast Period
Figure 16 Pharmaceuticals is the Fastest Growing Application From 2019-2015
Figure 17 The China Accounted for the Largest Share of the Global Market in 2017
Figure 18 Market Dynamics
Figure 19 Vitamin D Value Chain
Figure 20 Vitamin D Supply Chain
Figure 21 Vitamin D Market Size, By Analog, 2019 vs. 2025 (USD Million)
Figure 22 Market Size for Vitamin D, By Analog, 2019 vs. 2025 (MT)
Figure 23 Market Size for Vitamin D, By Iu Strength, 2019 vs. 2025 (USD Million)
Figure 24 Vitamin D Market Size, By Form, 2018 vs. 2023 (USD Million)
Figure 25 Dry: Market Size for Vitamin D, By Region, 2019 vs. 2025 (USD Million)
Figure 26 Vitamin D Market Size, By Application, 2019 vs. 2025 (USD Million)
Figure 27 Vitamin D Market Size, By End User, 2019 vs. 2025 (USD Million)
Figure 28 India is Projected to Be the Fastest-Growing Subregional Market
Figure 29 Europe: Estimated Number of Individuals 50+ With Osteoporosis in 2015
Figure 30 Europe: Market Snapshot
Figure 31 Asia Pacific: Market Snapshot
Figure 32 Global Market Competitive Leadership Mapping, 2018
Figure 33 Key Developments of the Leading Players in the Global Market, 2014 2018
Figure 34 Unilever Led this Market in 2018
Figure 35 Vitamin D Market End-User Competitive Leadership Mapping, 2018
Figure 36 Koninklijke DSM N.V: Company Snapshot
Figure 37 Fermenta Biotech Ltd.: Company Snapshot
Figure 38 BASF: Company Snapshot
Figure 39 Dishman Group: Company Snapshot
Figure 40 Glanbia Plc.: Company Snapshot
The study involves four major activities to estimate the current market size of the vitamin D market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. These findings, assumptions, and the market size were validated with industry experts across the value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, to identify and collect information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold standard & silver standard websites, food safety organizations, regulatory bodies, trade directories, and databases.
Primary Research
The vitamin D market comprises several stakeholders such as manufacturers; importers & exporters; traders; distributors; and suppliers of vitamin D; food safety authorities; food technologists; food product manufacturers; raw material suppliers; and regulatory bodies such as the Food and Agriculture Organization (FAO), Environmental Protection Agency (EPA), the Food Safety Council (FSC), government and research organizations, trade associations, and industry bodies. The demand-side of this market is characterized by the rising consumption of vitamin D, globally. The supply-side is characterized by advancements in technology and diverse application industries. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the total size of the vitamin D market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- The key players were identified through extensive secondary and primary research.
- The industrys value chain and market size, in terms of value, were determined through primary and secondary research.
- All percentage shares, splits, and breakdowns were determined using secondary research and verified through primary sources.
- All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary sources, and analyzed to obtain the final quantitative and qualitative data.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market was split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all segments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition, the market size was validated using both the top-down and bottom-up approaches, which was then verified through primary interviews. Thus, there are three approaches; first is the top-down approach, second is the bottom-up approach, and the third approach includes learning and verification of collected information through expert interviews. Only when the values derived through these three approaches match, is the data assumed to be correct.
Report Objectives
- To define, segment, and project the global market size for vitamin D
- To understand the structure of the vitamin D market by identifying its various subsegments
- To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- To analyze the micromarkets, with respect to individual growth trends, future prospects, and their contributions to the total market
- To project the size of the market and its submarkets, in terms of value, with respect to regions (along with their respective key countries)
- To profile key players and comprehensively analyze their core competencies
- To understand the competitive landscape and identify the major growth strategies adopted by players across key regions
- To analyze the competitive developments such as expansions & investments, new product launches, mergers & acquisitions, joint ventures, and agreements
Available Customizations:
Based on the given market data, MarketsandMarkets offers customizations in the reports as per client-specific requirements. The available customization options are as follows:
Product Analysis
- Product matrix, which gives a detailed comparison of the product portfolio of each company
Regional Analysis
- Further breakdown of the North American, European, Asia Pacific, African, the Middle Eastern, and South America vitamin D market
Company Information
- Detailed analysis and profiling of additional market players (up to five)
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Vitamin D Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Vitamin D Market