The market is driven by growing advancements in satellite technology, reduced launch costs, and increasing demand for Earth observation and communication services.
The small satellite market for Canada is evolving dynamically, supported by significant investments by government and educational agencies to encourage innovations and technological developments. The Canadian Space Agency has been a core player in this regard, providing considerable funding for developing small satellite technologies. For instance, the Canadian Space Agency (CSA) awarded USD 15 million in funding to 25 companies for its Space Technology Development Program (STDP) for the development of guidance, navigation, and control technologies for small satellites. Canada's long-held lead in Earth observation, space robotics, space science and exploration, and satellite communications technologies has further given it the edge needed to generate global revenues and help the country resolve national issues.

The CSA has allowed students and faculty to design and launch small satellites through the Canadian CubeSat Project (CCP) and the Canadian Advanced Nanospace Experiment (CanX-1). For example, in December 2022, the team from Dalhousie University successfully deployed their CubeSat (LORIS) from ISS, which is now operational and ready to start its scientific mission. Similarly, a group of New Brunswick University students built a minisatellite in December 2023 called Violet, which passed the test phase at the Canadian Space Agency in Montreal and will be launched to the ISS in 2025 and put into orbit around Earth.
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