According to a research report "China Probiotics Market by Ingredient (Bacteria and Yeast), Product Type (Functional Food & Beverages, Dietary Supplements, and Feed), End User (Human and Animal), Distribution Channel, and Region - Global Forecast to 2027", published by MarketsandMarkets, China Probiotics Market to Grow at a CAGR 8.8% from 2022 to 2027.
High sales potential of probiotics to stimulate the market
China's growing middle class and health consciousness have led to significant demand for probiotic products, particularly in the form of fermented dairy products, beverages, and healthy foods. The Chinese government's emphasis on promoting a healthy lifestyle and promoting functional foods has further fueled the growth of the probiotics market. Urban areas, characterized by busy and stressful lifestyles, have seen a surge in demand for probiotics, as consumers seek natural solutions to combat the negative effects of modern living. Probiotics, known for their potential to improve digestive health and boost immunity, have gained popularity among urban dwellers, with major players in the industry introducing innovative offerings, such as ready-to-market probiotic drink powder offerings to replace dairy products to cater to this growing market.
International players have formed strategic partnerships to establish their presence in China, with Probi, a leading probiotics company from Sweden, partnering with Sinopharm, one of China's largest pharmaceutical and healthcare companies, to launch probiotic supplements targeting immune health, bone health, and iron absorption. Japan's Morishita Jintan entered the Chinese market through a partnership with Sinopharm Xingsha Pharmaceutical, introducing its best-selling probiotic brand 'Bifina.' The animal probiotics segment has also seen growth in China, driven by the increasing usage of probiotic feed additives to enhance production and meet the rising demand for meat.
Thus, China's high sales potential, coupled with rising health consciousness, government support, urbanization, and expanding middle class, presents significant opportunities for companies operating in the probiotics industry.
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