Contextual Advertising Market

Contextual Advertising Market worth 297.68 billion USD by 2023

According to the new research report "Contextual Advertising Market by Type (Activity-based Advertising, Location-based Advertising, Others), Deployment (Mobile Devices, Desktops, Digital Billboards), Industry, Approach, and Geography - Global Forecast to 2023", The contextual advertising market is expected to be worth USD 125.79 billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of 18.80% between 2018 and 2023. The growth of this market is driven by increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement among others.

Browse 33 market data Tables and 45 Figures spread through 123 Pages and in-depth TOC on "Contextual Advertising Market - Global Forecast to 2023"
Early buyers will receive 10% customization on reports.

Market for mobile devices to grow at a high CAGR during the forecast period

The contextual advertising market for mobile devices is expected to grow at a high rate during the forecast period. Mobile devices are likely to dominate the contextual advertising market throughout the forecast period as mobile advertising has become one of the major frontiers through which customers can be attracted to any specific brand, product, or service. In addition, advertisers can target individuals depending on their interests and browsing history and customize their advertisements accordingly.

Activity-based advertising to lead the overall contextual advertising market

Activity-based advertising is a type of contextual advertising that is done based on users’ browsing history and cookies. The largest market share of activity-based advertising can be attributed to the growing number of internet users. The demand for display advertising is increasing as it is the era of social media and predictive and customer behavioral analytics. If internet users search or read something on the World Wide Web, their mobile/PC screens would start displaying advertisements according to their interests or previously accessed browsing information.

North America to hold the largest share of the contextual advertising market in 2018

North America holds the largest share of the contextual advertising market. This can be attributed to the presence of key players such as Google (US), Facebook (US), and Microsoft (US) in the region. In North America, there is a large number of social media and smartphone users, and the spending on advertisements is exceptionally high compared with other regions. In addition, penetration of mobile devices is high in the US, followed by Canada; this provides marketers a stronger channel to target potential customers.

Some of the major players in the contextual advertising market are Google (US), (Dubai), Facebook (US), Microsoft (US), (US), AOL (Austria), Yahoo (US), Twitter (US), IAC (US), and Amobee (US).

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Mr. Rohan
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
[email protected]

Contextual Advertising Market Size,  Share & Growth Report
Report Code
SE 6401
PR Published ON
Choose License Type
Request Customization
Speak to Analyst
Speak to Analyst
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
  • What are the Known and Unknown Adjacencies Impacting the Contextual Advertising Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
©2024 MarketsandMarkets Research Private Ltd. All rights reserved Protection Status

Digital Virtual Assistant - MarketsandMarkets