The report "Mobile Middleware Market by Software (Mobile Application Development Platform, Mobile Asset Management, Mobile Operating System, MDM, and MAM), by Service (System Integration, Training & Support, and Consulting) - Global Forecasts to 2019", defines and segments the global mobile middleware market into various sub-segments with an in-depth analysis and forecasting of market sizes. The report also identifies the factors driving this market, various restraints and opportunities impacting it along with the adoption trends.
Browse 67 market data tables and 57 figures spread through 145 pages and in-depth TOC on “Mobile Middleware Market by Software (Mobile Application Development Platform, Mobile Asset Management, Mobile Operating System, MDM, and MAM), by Service (System Integration, Training & Support, and Consulting) - Global Forecasts to 2019"
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Mobile middleware is an application layer between a server and a mobile operating system. Mobile middleware crafts the user friendly working environment on the mobile devices. With the rising demand of smart phones and tablets, the IoT and M2M applications are driving the demand of mobile middleware market.
High bandwidth data services such as 4G LTE actualize the opportunity for the Telecommunication Service Provider (TSP) in the mobile middleware market. This is due to the high adoption rate of mobile applications within the organizations across the globe. Looking at the present scenario, in order to prevent the rising infrastructure cost, enterprises are increasingly adopting the mobility services.
Moreover, enterprises are swiftly moving towards the digital transformation. This drives the rising demand of mobile asset management applications such as ERP, CRM, CMS, and others across several verticals such as BFSI, manufacturing, retail, and many more. BFSI contributes the highest market share in mobile asset management application. The biggest challenge face by BFSI companies in the respective market is mobile security. This is due to the sensitive information and huge amount of data used by the end users.
MarketsandMarkets broadly segments the global marketing analytics software market by regions: North America (NA), Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America (LA); by types: software and services; by software ( Mobile Application Development Platform (MADP), Mobile Asset Management, Mobile Operating System, Mobile Device Management, and Mobile Application Management; by services: system integration, training and support, and consulting; by deployment model: On-Premises and Hosted: by end users: Small and Medium Businesses (SMBs) and Large Enterprises; by verticals: BFSI, Healthcare, Government, Telecom, Retail, Energy & Utilities, Travel & Hospitality, Education, Manufacturing, Aerospace & Defense, and Others.
The global mobile middleware market is expected to grow from $1470.0 million in 2014 to $3726.1 million in 2019 at a CAGR of 20.4%.
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