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3. New Product Launches was the key Strategy Adopted by Players to Achieve Growth and to Stay Competitive in the Accelerometer and Gyroscope Market.

The accelerometer and gyroscope market is highly competitive with a significant number of big players and small players in the mature and competitive market. The market was largely dominated by companies in the Americas, followed by those in Europe. While the big companies dominate the market through their brand image, the small players offer low-cost components and generate pricing pressure in the market. As of 2015, the high-end accelerometer and gyroscope market was dominated by Colibrys Ltd. (Switzerland), Honeywell International Inc. (U.S.), and Northrop Grumman LITEF GmbH (Germany). The low-end accelerometer and gyroscope market was dominated by Robert Bosch GmbH (Germany), STMicroelectronics N.V. (Switzerland), and Analog Devices Inc. (U.S.). These top players have a strong presence in the accelerometer and gyroscope market, along with strong R&D facilities and a presence in both mature and emerging markets

New product launches was the key strategy adopted by players to achieve growth and to stay competitive in the accelerometer and gyroscope market. This strategy accounted for a share of ~83% of all the growth strategies adopted by players in this market. The rising demand for technically advanced products and high sensing capability as well as the emergence of various new applications in the electronics, automotive, medical, aerospace and defense, and industrial and various other industries encouraged companies to adopt this strategy. Besides new product launches, companies also adopted the strategies of agreements and partnerships, acquisitions, and expansions to expand their product portfolio, increase sales and distribution networks, and strengthen their market shares and positions in the overall accelerometer and gyroscope market.

Colibrys Ltd. (Switzerland) has a strong presence in the high-end accelerometer and gyroscope market. The company is an independent MEMS manufacturer which offers inertial sensors, inclinometers, vibration sensors, seismic sensors, gyro sensors, and gyro modules. These sensors are well known for their high performance, high shock resistance, high stability with low noise, low power consumption, and DC-coupled capacitive vibrations. The company holds a significant market share owing to its wide offerings in applications such as defense, military, aerospace, railway, energy, naval, military, automotive, industrial and testing, seismic, and telecom, which further strengthened its presence in the sensor market. For instance, in 2015, Colibrys introduced GS1000 Gyro based on Colibrys’s vibrating technology, which provides the best alternative to the FOG technology.

Robert Bosch GmbH (Germany) is one of the major accelerometer and gyroscope manufacturers for low-end applications and supplies solutions in mobility solutions (formerly known as automotive technology), consumer goods, industrial technology, and energy and building technology which also includes sensor-specific products. The company largely emphasizes on increasing its global presence using new product launches as a key growth strategy and delivering superior customer value through its offerings. For instance, in 2016, Bosch Sensortec launched BHV250 and BHV160, two new inertial MEMS sensors. Both the sensors are equipped with an accelerometer and are optimized for vital sensing equipment for wearable devices.

Related Reports:

Accelerometer and Gyroscope Market by Accelerometer Type (MEMS, Piezoelectric, and Piezoresistive), Gyroscope Type (MEMS, FOG, RLG, HRG, and DTG), Dimension (1, 2, and 3 Axis), Application (Low End and High End), and Geography - Global Forecast to 2022

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