The global feed acids & nutrients market is highly competitive and consists of a large number of players, each striving for the market share. The market includes few dominant global players and several other players operating on regional level. Some of the key players include Adisseo France S.A.S (France), ADM (U.S.), BASF SE (Germany), Cargill Inc. (U.S.), and Royal DSM N.V. (The Netherlands). A proper understanding of the quality and features of various specialty feed ingredients allows the formulators to use their potential contributions to meet the consumer demands.
The global animal nutrition market is strong in North America and Europe, and few regional players also contribute in small quantities to the market. Currently, the active players in the industry are Cargill Inc. (U.S.), Evonik Industries (Germany), Nutreco N.V. (The Netherlands), and others.
The leading ingredients companies are focusing on their growth by expansion. During 2009 to 2013, expansion has been the leading growth strategy for the animal nutrition market accounting for almost 43% share of the total developments in the market. The focus on strategic mergers and acquisitions for expanding geographically has been the key strategy of major players within the market. Expansions were carried out to enable the company to tap into unexplored markets and expanding their production capacities. New product launches accounts to almost 11.0% share of all developments for the review period. The main companies within the industry have focused on setting up new plants to increase their production capacities and broaden their product portfolio.
Among the competitors, 26.0% of the total developments were done by Cargill Inc. (U.S.), followed by Nutreco NV, with about 12.0% developments, whereas other companies are trying aggressively to gain a competitive advantage over their rivals.
Cargill Inc., has been at the forefront of developments in the feed nutrients category. The two main areas around which the company focuses its strategy are geographical expansion and cost efficiency. The company emphasizes on acquiring regional companies from different locations and thus getting an easy entry in that particular market and benefitting from the acquired company’s established customer base... The company focuses on increasing efficiency and reducing the cost of production of animal feed. It has reassessed its animal feed portfolio and streamlined its operations. Accordingly, it has sold LNB International Feed, its animal feed business, in Spain and Portugal.
In order to sustain and strengthen their market shares, major players are trying to come up with novel ingredients to maximize their growth opportunities. Companies are also focusing on expansions by investing in research, new production sites, and research facilities. They are concentrating on high-growth regions, such as Asia-Pacific and Latin America, for new investment opportunities.
Acids & Nutrients in Animal Nutrition Market by Type (Amino Acids & Proteins, Minerals, Vitamins, Fibers & Carbohydrates & Organic Acids), by Livestock (Ruminant, Poultry, Aqua, Swine & Equine) - Global Trends & Forecast to 2019
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