New Product Launches, Mergers & Acquisitions, and Investments & Expansions are the Key Strategies Adopted by Industry Players to Achieve Growth in the Acrylic Emulsions Market.
New product launches, mergers & acquisitions, and investments & expansions, are the key strategies adopted by industry players to achieve growth in the acrylic emulsions market. Increasing product developments, technological advancements, and demand for water-based products providing excellent temperature resistance, pressure resistance, and binding properties have led to the high demand for acrylic emulsions in applications such as paints & coatings, paper coatings, adhesives & sealants, construction additives, and others.
BASF SE (Germany), Synthomer Plc. (UK), The Dow Chemical Company (US), Arkema Group (France), Lubrizol Corporation (US), Organik Kimya (Turkey), H.B. Fuller (US), and DIC Corporation (Japan) are the visionary leaders in the market with a strong presence. They have robust product portfolios as well as strong organic and inorganic growth strategies to achieve continued growth, and have diversified products that cater to demands from all the applications of acrylic emulsions.
BASF SE (Germany) is a leading player in the global acrylic emulsions market. As a major emulsion manufacturer, the company aims to expand its market share to become one of the most innovative companies in the world. As a part of its growth strategy, in 2016, BASF started its new emulsion polymer plant at Freeport, Texas, which helped the company in expanding its foothold in the North American market.
The Dow Chemical Company has a strong presence in the leading markets of North America and Asia-Pacific. In 2015, the company launched new products, CENTURION and ROVACE. These are pure acrylic binders and vinyl acrylic binders, which helped the company in expanding its portfolio of construction additives emulsion products.
Arkema Group is a leading acrylic monomer and emulsifier manufacturer, having a global reach. The company, in 2015, expanded its acrylic resin manufacturing capacity by 60 percent, in Brazil. Coatex, which is a subsidiary of the company, acquired the acrylic additives and emulsions production site of Resicryl (Brazil). This has increased the company’s presence in Latin American countries, and strengthened its acrylics product portfolio.
Some of the other players in the market including Organik Kimya (Turkey), Celanese Corporation (US), Lubrizol Corporation (US), and Ashland (US), have adopted organic & inorganic development strategies to develop their businesses globally. Product launches accounted for a significant share of the overall growth strategies adopted by the players in the acrylic emulsions market between 2015 and 2017.
Related Reports:
Acrylic Emulsions Market by Type (Pure Acrylic, Polymer & Copolymer), Application (Paints & Coatings, Paper Coating, Construction Additives, Adhesives & Sealants), and Region - Global Forecast to 2022
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