McGraw-Hill (US) and Pearson (UK) are leading players in Adaptive Learning Market
The global adaptive learning market size is projected to grow from USD 1.9 billion in 2020 to USD 5.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 22.7% during the forecast period. The major factors driving the growth of the adaptive learning industry include rising demand for eLearning solutions, personalized learning, and government initiatives for adaptive learning solutions.
Key market players profiled in this report include McGraw-Hill (US), Pearson (UK), Curriculum Associates (UK), Wiley (US), Istation (US), Area9 Lyceum(US), ScootPad (US), CogBooks (UK), VitalSource (US), DreamBox (US), Impelsys (US), Mathspace (Australia), Fulcrum Labs (US), Knowre (US), Follett (US), Imagine Learning (US), Cerego (US), Realizeit (US), K12 (US), and Houghton Mifflin Harcourt (US). These players have adopted various growth strategies, such as partnerships and new service launches to expand their presence further in the adaptive learning market and broaden their customer base.
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McGraw-Hill provides SmartBook, LearnSmart, Learning Science Platform, Assessment and Learning in Knowledge Spaces (ALEKS), and Redbird Advanced Learning solutions in the adaptive learning market. The company offers SmartBook through the McGraw-Hill Connect learning platform, which caters to higher education in more than 90 disciplines. The SmartBook tracks students’ progress and provides reports that allow instructors to identify where and when students are facing difficulties. The solution also makes the instructor more aware of students facing the most difficulties, which can lead to the issue being resolved. The instructor has control over the course and he/she can also add pre-testing assignments. LearnSmart is online adaptive courseware that helps learners in their homework and lab sessions. It observes the learner’s confidence, time to complete learning exercises, performance on questions, mastery of prior learning objectives, and the past performance of learners. The Learning Science Platform helps create a data layer over the content, which helps learners to extract the right content at the right time. This increases the efficiency, engagement, and retention rate of the students. In this solution, instructors can also retrieve real-time analytics and know the exact progress of the learners. Assessment and Learning in Knowledge Spaces (ALEKS) is a web-based learning system that covers a wide range of courses in math for K-12 and higher education. The company’s QuickTables program provides math fact fluency for addition, subtraction, multiplication, and division. It also offers specialized preparation programs for chemistry and physics. In September 2016, McGrwa-Hill acquired Redbird Advanced Learning, which offers digital personalized learning. This is an online blended and adaptive learning solution that offers a library of common core math and English Language Arts (ELA) curriculum for its learners.
Pearson offers solutions, such as Mastering, MyLab, and SuccessMaker in the adaptive learning market. SuccessMaker provides adaptive, game-based math, and reading instructions for students up to K-12. Students are given exercises to work on individually and the system continuously reports their progress and adjusts lessons as per their performance. Mastering contains course content for different science and engineering courses. The tool uses the student’s responses to differentiate upcoming instructions for the student. MyLab is a supplementary courseware for online homework, tutorials, and assessments, which is built on the basis of Pearson’s textbook content. It is a sister product to Mastering and provides a practice environment for learners with hints, videos, and animations. It also has a large number of courses and can be integrated with the Learning Management System (LMS) as per the learner’s requirement.
Related Reports:
Adaptive Learning Market by Component (Platform and Services), Application, Deployment (Cloud and On-premises), End User (Academic (K-12 and Higher Education) and Enterprise (SME and Large Enterprise)), and Region - Global Forecast to 2025
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