Top Agentic AI Companies

Top Companies in Agentic AI Market - Microsoft (US), ServiceNow (US), Aisera (US), Avanade (US) and PwC (UK)

The global market for agentic AI is anticipated to grow at a compound annual growth rate (CAGR) of 44.6% during the forecast period, from an estimated USD 7.06 billion in 2025 to USD 93.20 billion by 2032. Key drivers of the agentic AI market include increasing enterprise need for hyper-automation to streamline end-to-end workflows; breakthroughs in LLMs, memory, and orchestration frameworks enabling autonomous multi-step task execution; widespread access to high-performance computing and scalable AI deployment environments; and growing maturity of digital twins with agentic orchestration for real-world simulation.

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Top Agentic AI Companies Include:

  • Microsoft (US)
  • ServiceNow (US)
  • Aisera (US)
  • Avanade (US)
  • PwC (UK)

These players have adopted two dominant strategies that define the agentic AI market: horizontal platform integration and vertical specialization. In horizontal integration, providers embed agentic capabilities across productivity and cloud ecosystems, like Google with Gemini inside Workspace and Cloud to enhance synthesis and task orchestration. In vertical specialization, players focus on delivering autonomy within specific enterprise domains.

In July 2025, OpenAI launched "ChatGPT Agent," enabling users to schedule recurring tasks, use tool chains, and manage multi-step workflows highlighting its strategy to empower configurable agentic experiences across workflows. Meanwhile, in May 2025, ServiceNow expanded its collaboration with NVIDIA, introducing the Apriel Nemotron 15B reasoning model optimized for ITSM and HRSD workflows a clear move toward vertical specialization in service management.

Microsoft

Microsoft leads the agentic AI market by embedding autonomous capabilities across Azure, Microsoft 365, Dynamics, and Power Platform, transforming Copilot from a generative overlay into a context-aware orchestration engine. Its strategy emphasizes full-stack integration—owning cloud, productivity, data, and orchestration layers—which enables agents to automate workflows, retrieve enterprise knowledge, and act across systems with minimal friction. The company’s deep investment in OpenAI enhances its model performance, while partnerships with SAP, Salesforce, and ServiceNow extend its reach into cross-platform environments. Copilot Studio and Semantic Kernel further empower enterprises to design domain-specific agents that operate securely and autonomously within governed IT ecosystems. Microsoft’s unique strength lies in its ability to unify the intelligence and execution layers, allowing for persistent memory, secure context handling, and seamless horizontal integration. This ecosystem-wide control positions Microsoft as the foundational enabler of scalable agentic AI deployments across both horizontal functions and industry-specific domains.

ServiceNow

ServiceNow is gaining traction in the agentic AI market by embedding intelligent agents within enterprise service workflows like IT, HR, and customer support through its Now Platform. Its approach focuses on delivering domain-specific autonomy, where agents are tightly bound to business rules, SLA logic, and exception handling paths. Now Assist extends across ITSM, HRSD, and CSM, enabling real-time task resolution and autonomous workflow execution. The company is vertically integrated within service domains, owning the orchestration logic, generative layer, and delivery interface. With proprietary LLM development and partnerships with Microsoft, NVIDIA, and Hugging Face, ServiceNow is enhancing its AI stack while maintaining governance and precision. Its recent acquisitions in automation and observability further strengthen its platform’s ability to support agentic behaviors. By focusing on operational autonomy rather than generic chat functionality, ServiceNow is positioning itself as a key enterprise player in delivering scalable, compliant, and purpose-built Agentic AI solutions for structured business environments.

Aisera

Aisera is a prominent player in the Agentic AI Market, specializing in AI-driven service automation through conversational AI and autonomous agents. Its platform combines generative AI with enterprise-grade natural language understanding to deliver self-service across IT, HR, customer service, and operations. Aisera’s AI agents proactively resolve issues, streamline workflows, and enhance user experiences, helping organizations achieve faster response times and significant cost savings through intelligent automation.

Avanade

Avanade, a joint venture between Accenture and Microsoft, is actively advancing the Agentic AI Market by integrating intelligent agents into digital transformation strategies for enterprises. Leveraging Microsoft’s AI tools and cloud infrastructure, Avanade helps clients deploy autonomous systems and virtual agents that improve decision-making, automate routine tasks, and enhance customer engagement. Its expertise spans sectors including finance, healthcare, and retail, driving productivity and innovation through responsible AI adoption.

PwC

PwC UK is increasingly investing in the Agentic AI Market as part of its broader digital trust and transformation services. The firm utilizes agentic AI technologies to augment decision-making, automate advisory tasks, and optimize business operations for clients across industries. PwC focuses on embedding responsible AI governance, transparency, and ethical frameworks into its agentic AI deployments, helping organizations navigate regulatory compliance while benefiting from intelligent automation and improved operational efficiency.

Market Ranking Analysis

The agentic AI market is witnessing concentrated leadership from a small cohort of players that have built significant moats through ecosystem control, domain specialization, and compute scalability. Microsoft leads with a full-stack approach that embeds agentic capabilities across its productivity, cloud, and workflow platforms, allowing enterprises to deploy context-aware, persistent agents within tools they already use. Its deep integration of semantic memory, business data, and orchestration logic enables task automation across domains like finance, HR, and sales. NVIDIA plays a foundational role by powering nearly all training and inference workloads behind autonomous agents, with its GPUs, model optimization libraries, and simulation environments enabling high-performance, real-time decision-making. Its presence is critical not only during model development but also in production environments where latency and throughput are key. Google is gaining momentum through its Gemini platform, which brings agentic functionality into Workspace and Google Cloud, optimized for information synthesis, retrieval, and cross-application coordination. It excels in managing unstructured data and delivering real-time insights within collaborative environments. OpenAI has differentiated itself by offering flexible agent frameworks within ChatGPT, enabling users to build memory-enabled, tool-using assistants with increasing autonomy. It is both a model provider and a direct interface for agentic deployment in enterprise workflows. ServiceNow has carved a focused position by embedding agentic intelligence into structured enterprise processes such as ITSM, HR, procurement, and customer service. By owning both the orchestration and compliance layers, it delivers agents that are precise, auditable, and aligned with enterprise governance requirements.

Related Reports:

Agentic AI Market by Offering (Agentic AI Infrastructure, Agentic AI SaaS, Agentic AI Platforms, Agentic AI Services), Horizontal Use Case (Customer Experience, Data Analytics & BI, Sales, Marketing, Coding & Testing, SecOps) - Global Forecast to 2032

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Agentic AI Market Size,  Share & Growth Report
Report Code
TC 8694
RI Published ON
6/25/2025
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