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3. Application Processor Companies - Apple (US) and Samsung Electronics (South Korea) are the Key Players

Application processor is basically a system on chip (SoC) designed for supporting applications in mobile devices, such as smartphones, smartwatches, PC tablets, ADAS, and automotive infotainment systems. In these devices, application processors support various applications including memory management, multimedia decoding, and graphics processing. Consumer electronics and automotive are the 2 main industries where application processors are extensively used. The application processor market is expected to be valued at USD 29.0 billion in 2018 and is likely to reach USD 38.2 billion by 2023, at a CAGR of 5.63% during the forecast period. Growing demand for application processors from emerging countries in APAC is one of the major factors fueling the growth of the application processor market.

Application Processor companies include:

• Apple (US),
• Samsung Electronics (South Korea),
• Qualcomm (US),
• MediaTek (Taiwan),
• NXP Semiconductors (Netherlands),
• Texas Instruments (US),
• NVIDIA (US),
• HiSilicon Technologies (China)

Major players in the application processor market have primarily adopted the strategy of product launches to strengthen their product portfolios and expand the reach of their offerings to new clients. For instance, in May 2018, MediaTek (Taiwan) expanded its Helio P series with the launch of MediaTek Helio P22 chipset. Built using advanced 12nm process, it supports AI applications, dual-camera, and better connectivity in smart devices. Besides product launches, agreements, partnerships, and expansions were other key strategies adopted by companies to grow in the application processor market.

To know about the assumptions considered for the study download the pdf brochure

Qualcomm (US) and Apple (US) are among the major players in the application processor market. Qualcomm is a well-known and trusted company in the application processor market. The company’s leading position in this market can be attributed to its strong customer base. Its application processors are used in a number of devices offered by consumer electronics companies such as HTC (Taiwan), Nokia (Finland), LG Electronics (South Korea), and Lenovo Group (Hong Kong). Besides strong customer base, the company also has a broad portfolio of application processors and is further trying to enhance its product portfolio by introducing new products. For instance, in 2018, Qualcomm introduced the Snapdragon 710 mobile platform and the Snapdragon 700 mobile platform series. Qualcomm’s expansive geographic presence, with 175 offices located worldwide, is another factor helping it attain a prominent position in the market. Being one of the veteran players in the market, Qualcomm is a well-known and trusted company. It offers various mobile application processors and is further enhancing its product portfolio by launching products. For bringing new products to the market, Qualcomm spends significantly on R&D—in 2017, its R&D expenditure was ~24.6% of its revenue. Besides product launches, partnerships and agreements were other key strategies adopted by the company to strengthen its position in the application processor market.

Apple is among the leading players in mobile phone, PC tablet, and smartwatch markets. A strong brand image and robust product portfolio are 2 prime factors that has helped the company attain prominent position in these markets. The company has significant experience in the mobile phone industry, and spends substantial share of its revenue on R&D. Strong sales and distribution channel is another key factor that has helped it achieve leading position in the above mentioned markets. Apple uses application processors in its devices such as mobile phones, PC tablets, and smartwatches; and as these devices are the major application areas of application processors, this factor has also led to its prominent position in the application processor market.

Related Reports:

Application Processor Market by Device Type (Mobile Phones, PC Tablets, Smart Wearables, and Automotive ADAS & Infotainment Systems), Core Type (Octa-core, Hexa-core, Quad-core, Dual-core, and Single-core), Industry, and Geography - Global Forecast to 2023

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