New product developments is the key strategy adopted by major players in the automotive films market. This strategy accounted for a share of 75.0% of the total growth strategies adopted by the market players between 2012 and 2017. Avery Dennison Corporation (U.S.), a leading player in the market, adopted new product developments as its primary growth strategy. The companies operating in the automotive films market have also adopted mergers & acquisitions to expand their regional presence. This strategy accounted for a share of 12.5% of the total growth strategies adopted by the market players between 2012 and 2017. Investments and expansions accounted for a share of 12.5% of the total growth strategies adopted by the market players between 2012 and 2017.
Companies, such as 3M Company (U.S.), Eastman Chemical Company (U.S.), and Saint-Gobain Performance Plastics (France) have adopted strategies such as new product developments, agreements, investments, and expansions to serve customers efficiently and increase their market shares.
3M Company (U.S.), Eastman Chemical Company (U.S.), and Saint-Gobain Performance Plastics (France), Lintec Corporation (Japan), and Ergis S.A. (Poland), among others, have been profiled in this report. These companies have adopted both organic as well as inorganic growth strategies, such as investments, expansions, mergers & acquisitions, partnerships, agreements & collaborations, and new product developments to strengthen their position in the automotive films market.
3M Company is one of the leading manufacturer of automotive films. It provides automotive films under its industrial business segment. The company is strengthening its foothold in the automotive films market through expansions and new product developments. For instance, in 2013, the company expanded its window film manufacturing facilities in the Asia-Pacific region. In 2013, it launched five new colors for its wrap film series 1080, namely, matte red metallic, matte pine green metallic, matte charcoal metallic, matte brown metallic, and matte copper metallic. This helped the company in widening its customer base by empowering them to achieve distinctive looks and maximize their creativity.
Avery Dennison Corporation is also one of the major players who manufactures automotive films for the industry. The company has developed a strong client base by expanding its distribution network to better serve its customers and offer customized products in Europe, North America, and Asia. The company provides automotive films through its label and graphics materials segment, which generated 68.9% revenue in 2016. The company is focusing on strengthening its position in the market by undertaking inorganic strategies. In March 2017, it acquired Hanita Coatings (Israel), which accelerated Avery Dennison’s growth in the automotive films market.
Automotive Films Market by Film Type (Window Films, Wrap Films, Paint Protection Films), Vehicle Type (Passenger Cars, Commercial Vehicles), and Region - Global Forecast to 2022
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