Market Leader - Automotive Power Electronics Market
The global automotive power electronics market is projected to grow at a CAGR of 4.7% during the forecast period, to reach USD 4.7 billion by 2025. The key growth drivers of the market are the increasing electronics content inside the vehicle to operate multiple features, adoption of safety features inside the vehicle, and changing landscape of vehicle powertrain.
The automotive power electronics market is dominated by global players such as Robert Bosch (Germany), Continental AG (Germany), Infineon (Germany), STMicroelectronics (Switzerland), and ON Semiconductor (US). These companies have adopted strategies such as new product development, expansion, collaborations, partnerships, and mergers & acquisitions to gain traction in the automotive power electronics market. New product development was the most adopted strategies by leaders in automotive power electronics market. Expansion was the second most adopted strategies by top players in automotive power electronics market.
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Infineon is considered as a one of the top players in the automotive power electronics market. Infineon is considered as a leader in the automotive power electronics market. The company primarily adopted new product development and acquisition as a strategy to stay competitive in automotive power electronics market. In April 2020, Infineon Technologies launched its new product family: the CoolMOS™ CFD7A series. These silicon-based, high-performance products can be used in both the PFC and the DC-DC stage of on-board charger systems and HV-LV DC-DC converters specifically optimized for electric vehicle applications. In May 2019, Infineon Technologies and Schweizer Electronic AG developed a new technology for the mild-hybridization of cars: chip embedding for Power MOSFETs. It improves the performance of 48 V systems while reducing their complexity. This shows that the company is focusing on the future of automotive i.e. e-mobility. Infineon continuously invest ~12% of its revenue on R&D activities. On the other hand, In April 2020, Infineon completed the acquisition of Cypress Semiconductor Corporation. Cypress adds a differentiated portfolio of microcontrollers, connectivity components, software ecosystems, and high-performance memories. This acquisition broaden the product portfolio of the company. This also will help Infineon in positioning itself as a leader in the automotive power electronics market.
Renesas is a Japan-based company that manufactures and distributes semiconductor components and other products for use in automotive, healthcare, computer peripheral, connectivity, home appliance, and industrial end markets. Renesas is quite active in developing solutions for the electric vehicle family. Renesas is also focusing on innovating solutions for electric vehicles. For instance, in August 2019, Renesas introduced 14-Cell Li-ion battery management IC that maximizes battery life and driving range for hybrid and electric vehicles. The ISL78714 provides accurate cell voltage and temperature monitoring, along with cell balancing and extensive system diagnostics to protect 14-cell Li-ion battery packs while maximizing driving time and range for hybrid and electric vehicles (HEV/MHEV/PHEV/BEV). Also, in November 2018, Renesas introduced 100V half-bridge drivers safety drive MOSFETs for bidirectional controller in 12V-48V automotive hybrid Powertrain.
Related Reports:
Automotive Power Electronics Market by Device Type (Power IC, Module & Discrete), Application, Component (Sensor & Microcontroller), Material, Vehicle Type (Passenger Vehicle, LCV & HCV), Electric Vehicle Type, and Region - Global Forecast to 2025
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