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3. Product Launches, Product Enhancements, and Product Extensions Formed the key growth Strategy Adopted by the players in the Blood Flow Measurement Devices Market

Blood Flow Measurement Devices Market – [By Product (Ultrasound{Transit Time Flow Meter}, Laser Doppler), Application (Invasive{CABG, Microvascular Surgery}, Non-invasive{Cardiovascular, Gastroenterology & Tumor Monitoring})]- Global Forecast to 2021

Blood flow measurement devices are used to measure the volume rate of blood flow, which helps physicians to maintain equilibrium between blood supply and demand of tissue oxygen of patients. The measurement of blood flow helps in identifying blockages in the blood vessels and testing artificial blood vessels during organ transplantation, among others. These devices are imperative for diagnosing various clinical vascular conditions such as arterial occlusion, peripheral vascular diseases including diabetes, micro- and macro-vascular complications. The devices also find applications in skin testing, cerebral blood flow measurement, and burn assessment.

The major market players in the blood flow measurement devices market include Medistim ASA (Norway), Transonic Systems, Inc. (U.S.), Cook Medical, Inc. (U.S.), Moor Instruments Ltd. (U.K.), ADInstruments (Australia), SONOTEC Ultraschallsensorik Halle GmbH (Germany), Deltex Medical Group plc (U.K.), Atys Medical (France), Compumedics Ltd. (Australia), Perimed AB (Sweden), and BIOPAC Systems, Inc. (U.S.).

Product launches, product enhancements, and product extensions accounted for 42% of the total number of strategic developments undertaken by market players during 2013 to 2017 Players adopted this strategy to develop, commercialize, and expand their product & services portfolio, so as to strengthen their customer base and provide better access to their clients. The key players that adopted this strategy are Medistim ASA (Norway), SONOTEC Ultraschallsensorik Halle GmbH (Germany), Cook Medical, Inc. (U.S.), and ADInstruments (Australia).

Collaborations, agreements, contracts, joint ventures, and partnerships accounted for 30% of the total key growth strategies adopted by the players in this market during 2013 to 2016. This strategy was adopted to strengthen their presence in various geographies. The key players who adopted this strategy include Compumedics Ltd. (Australia), Medistim ASA (Norway), Transonic System, Inc. (U.S.), ADInstruments (Australia), Deltex Medical Group PLC (U.K.), BIOPAC Systems, Inc. (U.S.), and Oxford Optronix Ltd. (U.K.).

Few of the instances of the strategies followed by the players have been discussed below:

• In February 2017, Medistim ASA established its subsidiary—Medistim Spain S.L. with sales representatives in Madrid and Barcelona. With this expansion, the company aims to support its customers and upgrade its MiraQ installations with combined TTFM and imaging technology.
• In October 2016, SONOTEC introduced its contactless SONOFLOW sensors to reduce contamination by sensitive fluids. They are made of materials like aluminum, stainless steel, and plastic which are easy to use and best suited for severe hygienic settings.
• In April 2016, ADInstruments entered into a partnership with Data Sciences International (DSI) (U.S.) to integrate DSI’s PhysioTelTM implantable telemetry platform with ADI’s acquisition and analysis software—LabChart. ADI will fill in as a selective distributor of DSI instruments. The company aims to provide best quality solutions to their customers with this integration.

Related Reports:

Blood Flow Measurement Devices Market by Product (Ultrasound (Transit Time Flow Meter), Laser Doppler), Application (Invasive (CABG, Microvascular Surgery), Non-invasive (Cardiovascular, Gastroenterology & Tumor Monitoring)) - Global Forecast to 2021

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