Top Captive Portal Companies

MarketsandMarkets: The captive portal market is estimated at USD 1.15 billion in 2025 and is expected to reach USD 2.20 billion by 2030 at a CAGR of 13.9%. The increasing demand for secure and controlled access to Wi-Fi networks will drive the growth of the captive portal market. The primary objective of a captive portal is to restrict user access to a Wi-Fi hotspot until they have been validated and verified by the system. Businesses choose to implement a captive portal solution to gain better control over the access and usage of their Wi-Fi network.

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Top Captive Portal Companies Include:

• Cisco (US)
• Aruba Networks (US)
• Extreme Networks (US)
• Juniper (US)
• Arista (US)

Various globally established players such as Cisco (US), Aruba Networks (US), Extreme Networks (US), Juniper (US), and Arista (US) are dominating the captive portal market. These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the captive portal market.

In December 2022, Cisco launched version 2.5.1 of the Cisco Business Dashboard (CBD), which includes support for an external Captive Portal page for CBW140 and CBW150 series networks. This newly introduced feature serves as an authentication page for guest networks and brings numerous benefits compared to local captive portal pages.

Cisco Systems

The Secure, Agile Networks segment of Cisco Systems caters to network technologies such as switching, enterprise routing, wireless, and computing. The collaboration segment encompasses conferencing, collaboration devices, calling, networking, and CPaaS solutions. The company holds a dominant position in the enterprise communications marketplace, with a background in communications and IT infrastructure. Cisco has augmented networking for wireless and enterprise routing products by fusing SD-WAN and IoT edge platform capabilities. Cisco Digital Network Architecture (DNA) is a concept-based network architecture that renders state-of-the-art solutions for any captive portal requirements. The Cisco Captive Portal is a feature offered on Cisco Wireless Access Points, which allows users to configure a guest network requiring wireless user authentication before allowing access to the Internet.

Extreme Networks

ExtremeGuest was initially developed for deployment in Extreme Wireless WING installations, allowing it to gather guest analytics data from the WING captive portal and enforce access control. However, in the latest release, this support has been expanded to include ExtremeCloud Appliance-managed networks and ExtremeControl-managed wired networks. Extreme Networks extends its wireless solutions with captive portal capabilities for secure guest access, user authentication, and personalized network experience. Recently, Extreme Networks has upgraded its captive portal capabilities, prioritizing simplified login that includes social login, QR code authentication, advanced analytics, location services integration, improved security, cloud management, and powerful API integration.

Market Ranking

The captive portal market is consolidated with five main players collectively holding 44-50% of the total market share. Cisco offers enterprise-quality captive portal solutions through Meraki and ISE with an emphasis on security, customizability, and easy guest access over large networks. Cisco invests heavily in software products and increases subscription-based offerings. The company also allocates considerable resources to critical cloud security, AI-based threat detection, and end-to-end security. HPE (Aruba Networks) offers highly secure and customizable captive portals through ClearPass and Aruba Central for education, retail, and healthcare. Juniper Networks has also made strategic acquisitions, such as purchasing Mist Systems, to strengthen its AI-driven networking portfolio. Extreme Networks offers customizable captive portals through ExtremeCloud IQ for smart, secure guest access and has strengths in education, healthcare, and stadiums. Arista Networks is strategically positioned as a leader in cloud networking and data-driven enterprise solutions centered on high-performance, scalable, and AI-driven networks. Arista Networks provides CloudNative captive portal solutions through CloudVision Wi-Fi that enable visibility, analytics, and integration for enterprise networks with high-performance and scalable company networks.

Related Reports:

Captive Portal Market by Offering (Platforms and Services), End Use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs) - Global Forecast to 2030

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