Clickstream analytics collects and analyzes the clickstream data about which pages the website visitor visits and in which order. It is a powerful tool to generate valuable business insights from the clickstream data. If utilized and managed properly, the customer’s clickstream data could enable organizations to make better-informed business decisions and optimize their business. The global clickstream analytics market is expected to grow from USD 750.3 Million in 2017 to USD 1,560.6 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period.
The clickstream analytics market consists of a significant number of vendors providing software and services, including, Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US). Players in the clickstream analytics market have embraced various strategies to expand their global presence and market share. Partnerships, collaborations, and agreements were the key strategies adopted by major players for their growth in the market. Apart from these, new product launches and product developments, acquisitions, and expansions are some of the other significant strategies executed by the key players in the clickstream analytics market.
Microsoft Corporation is one of the leading providers in the clickstream analytics market. The company primarily serves the regions of North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Microsoft’s long-term strategy leans toward both organic growth strategies, where it looks forward to bring out new products and services into the market, and expand into new regions so as to enhance its market share. In April 2017, Microsoft introduced Azure Stream Analytics (ASA) on edge devices, a new feature of Azure Stream Analytics that enables customers to deploy analytical intelligence closer to the Internet of Things (IoT) devices and unlock the full value of the device-generated data.
IBM Corporation (IBM) is headquartered in the US and has its presence in 175 countries worldwide. The company serves its clients in various industries, including communications; Banking, Financial Services, and Insurance (BFSI); energy and utilities; hospitality; healthcare; retail; travel and transportation; metals and mining; government and public sector; media and entertainment; and education. IBM is considered as one of the strongest suppliers of clickstream analytics tools. The company aims to meet every client’s requirements and provide new advanced clickstream analytics tools. The organization’s clickstream analytics product is IBM Digital Analytics. IBM follows organic strategies to expand its market share. For instance, in September 2016, IBM introduced new features and enhancements into its Digital Analytics platform including improvements in clickstream reports. Clickstream reports can now show correct numeric formats and sessions can expand up to 5 nodes of depth.
Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical - Global Forecast to 2022
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