Dynatrace LLC (US) and SolarWinds Worldwide, LLC. (US) are the Leading Players in the Cloud Monitoring Market
The exponential need for efficient cloud management and rise in security threats is expected to positively impact the growing demand for cloud monitoring offerings across the globe. The cloud monitoring market is expected to witness significant growth, owing to the growing adoption of multiple cloud platforms. The global cloud monitoring market is projected to reach USD 1,976.9 Million by 2022 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.2% during the forecast period.
The cloud monitoring market includes various vendors, such as CA, Inc. (US), SolarWinds Worldwide, LLC. (US), Dynatrace LLC (US), IDERA, Inc. (US), SevOne Inc. (US), Cloudyn (Israel), Zenoss Inc. (US), Datadog, Inc. (US), Kaseya Limited (US), LogicMonitor, Inc. (US), and Opsview Ltd. (US). These players have embraced different strategies to expand their worldwide presence and increase their market shares. New product launches and partnerships/collaborations are some of the significant strategies embraced by the market players to accomplish developments in the cloud monitoring market. Companies such as CA Technologies, SolarWinds, Dynatrace, and IDERA have adopted these strategies to expand their product portfolios.
Dynatrace is one of the major providers of cloud monitoring offerings. Dynatrace helps in accelerating the digital business of its commercial clients by offering impressive features in its APM solutions. The company’s core business strategy strives to set new standards in the cloud monitoring market. Dynatrace follows new-generation superior values that constantly emphasize on providing an enhanced experience to the key customers and help its customers to proactively spot and resolve application performance issues. Dynatrace is very active in establishing partnerships with cloud monitoring market leaders. In line with its expansion plans, in June 2015, Dynatrace acquired Keynote to create the advanced user experience and behavior monitoring for its commercial customers. This strategic move is expected to strengthen Dynatrace’s market position as a premier digital performance management solution provider, offering a unique, comprehensive set of capabilities.
SolarWinds is one of the leading providers of cloud monitoring solutions, and it caters to both SMEs and large enterprises across the globe. The company believes that the market for IT management products throughout North America and Rest of the World (RoW) is significantly underpenetrated. The company intends to penetrate the market in these regions by using strategic marketing programs to identify and obtain new customers. The company strategizes to increase its product usage through various marketing and sales activities that are focused on educating customers about the potentials of the offered products. Moreover, the company indulges in various inorganic strategies and undertake a go-to-market strategy. For instance, in April 2015, SolarWinds acquired Papertrail and Librato; this helped in enhancing SolarWinds’ monitoring portfolio. These strategic initiatives are expected to help the company in enhancing its product offerings and further expanding its customer base.
Related Reports:
Cloud Monitoring Market by Component (Solution and Services (Integration and Deployment, Support and Maintenance, and Training and Consulting)), Service Model, Organization Size, Industry, and Region - Global Forecast to 2022
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