HOME Research Insight Expansions, Joint Ventures, Acquisitions, and New Product Launches were the Key Growth Strategies Adopted by the Leading Players in the Construction Films Market

Expansions, Joint Ventures, Acquisitions, and New Product Launches were the Key Growth Strategies Adopted by the Leading Players in the Construction Films Market

A construction film comprises a continuous polymeric material. The function of a film in construction is to act as a protective material or a barrier to moisture, sound, water, etc. Films are mostly manufactured through the extrusion process and are available in rolls. In terms of value, the construction films market is projected to reach USD 13.24 Billion by 2022, at a CAGR of 4.5% from 2017 to 2022.

Key players operating in the construction films market have been increasingly adopting inorganic and organic growth strategies to strengthen their position in the market. Expansions, joint ventures, acquisitions, and new product launches were among the key growth strategies adopted by the market players between January 2012 and November 2017.

For example, in 2014, Raven Engineered Films Division (US) acquired Integra Plastics (US) for approximately USD 48 million in cash and stock. Integra specializes in the manufacturing and conversion of high-quality plastic films and sheeting. This acquisition will bolster the position of the company as a premier provider of high-performance engineered film solutions and also help in accomplishing expansions into major markets of geomembrane, agriculture, construction energy, and industrial.

Eastman Chemical (Switzerland) announced the performance films manufacturing capacity expansion in Martinsville, Virginia. This strategic initiative will enhance the capacity for both, window films and paint protection films to support continuous growth of Suntek and LLumar brands of the company.

SKC (South Korea) and Sichuan Vinylon Works (China) have entered into a joint venture to enter the PVB film market. The joint venture company will produce resin for PVB films. The manufacturing operations of PVB films will be undertaken in SKC's Nantong film plant. The commercial production of PVB films is expected to start in the Q1 of 2019.

Major players in the construction films market include Saint-Gobain (France), Berry Global Group (Lithuania), Eastman Chemical (Switzerland), Raven (US), RKW SE (Germany), Polyplex Corporation (Thailand), Climax Synthetic (India), Tech Folien (UK), PLASTIKA KRITIS (Greece), QINGDAO KF PLASTICS (China), and Polifilm Extrusion (Germany), among others. These companies have a presence in the construction films market and are continuously making efforts to improve their business strategies and product portfolios. Various key parameters, such as geographic footprints, inorganic and organic growth strategies, business revenues, product offerings, etc., are taken into consideration by these players to remain competitive in the construction films market.

Related Reports:

Construction Films Market by Type (LLDPE, LDPE, HDPE, PP, PVC, PVB, PET/BOPET, BOPA), Application (Barriers & Protective, Decorative), and Region (North America, Europe, Asia Pacific, MEA, and Latam) - Global Forecast to 2022

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