Key players have followed the major growth strategies of partnerships, collaborations, and new product launches and enhancements in Container Orchestration Market
The global container orchestration market size is expected to grow from USD 326.1 million in 2018 to USD 743.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 17.9% during the forecast period. The major factors driving the growth of the container orchestration market include a growing need for business agility and faster time to market, and large-scale modernization of existing business-critical applications.
The key market players profiled in the report include SUSE (UK), Oracle (US), Microsoft (US), Red Hat (US), AWS (US), Google (US), Docker (US), Mesosphere (US), Rancher Labs (US), Cisco (US), Critical Stack (US), Giant Swarm (Germany), Ericsson (US), Aptible (US), Kontena (Finland), SaltStack (US), Hashicorp (US), Shippable (US), Heroku (US), Joyent (South Korea), Pivotal Software (US), and Cloudify (US). These players offer container orchestration platform and associated services to cater to the demands and needs of the marketspace. They have adopted various growth strategies, such as acquisitions; partnerships and agreements; business expansions; and new product launches. They have followed the major growth strategies of partnerships, collaborations, and new product launches and enhancements.
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Microsoft has adopted a strategic mix of organic and inorganic growth strategies, such as new product launches, and partnerships and agreements, in the container orchestration market. In 2017, Microsoft announced support for Kubernetes in its Azure Container Service (AKS) to host application codes in containers. In line with the inorganic growth strategy, Microsoft and Red Hat expanded their strategic partnership to help enterprises easily adopt the container orchestration technology.
Docker is a major player in the container orchestration market, providing a cutting-edge technology to customers across the globe. The company is aggressively adopting various organic and inorganic growth strategies to expand its presence in the container orchestration market. Docker has adopted the new product launches and business expansion strategies to enhance its product portfolio and capture customers in untapped regions and industry verticals. For instance, in August 2017, the company launched Docker EE, a CaaS platform for managing and securing Windows, Linux, and mainframe applications across any infrastructure, both on-premises and on the cloud. In June 2017, it launched Docker Public Registry, a cloud-based repository, offering free access to the most popular community-generated content, including Docker official images, in China. With this release, the company has strengthened its foothold in Asian markets, enabling these markets to develop and ship Dockerized applications more rapidly.
Related Reports:
Container Orchestration Market by Component (Platform and Services), Organization Size (Large Enterprises and SMEs), Vertical (Telecommunications and IT, BFSI, Government and Public Sector, Manufacturing), and Region - Global Forecast to 2023
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