The global customized premixes market size is estimated to value at USD 1.9 billion in 2022 and is projected to reach USD 2.5 billion by 2027, recording a CAGR of 5.5%, in terms of value during the forecast period. The customized premixes cater to a range of food and beverages applications such as beverages, dairy products, bakery & confectioneries, . Their demand has been surging in recent years owing to the global rise in micronutrient deficiencies, increased consumer awareness for fortified food and beverages consumption and increased spending towards health and nutrition of pet animals.
Key players in this market include DSM (The Netehrlands), Glanbia PLC (Ireland), Corbion (The Netherlands), Vitablend Nederland BV (The Netherlands), SternVitamin GmbH & Co. KG (Germany), Jubilant Ingrevia Limited (India), Farbest Tallman Food Corporation Limited (US), Wright Enrichment Inc. (US), and Hexagon Nutrition Limited (India).
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The key players are focusing heavily on improving their market shares to by expanding their product offerings and penetrating various geographies. The customized premixes market can be classified as a consolidated market with the top three players accounting for a market share of 50-60%, at present at the global level. There are numerous small and local players in the form of existing companies in several countries, particularly in Asian markets.
DSM (The Netherlands) accounts among the leading customized premixes companies in Asia Pacific region. The company has a strong global distribution and robust supply chain management system. DSM also has versatile product offerings to suit customers’ specific needs for their particular applications. DSM is trying to penetrate the Asian market by partnering with Switzerland-based market expansion services provider, DKSH in August 2021. Moreover, in June 2021, DSM opened a newly extended premix facility in Buk, Poland. The expansion is a part of DSM’s ongoing investment into its end-to-end premix capabilities to serve its customers across Europe, the Middle East, and Africa. The expansion will also support the development of its tailored nutritional premix solutions for infant nutrition and immunity applications for elders. The company focuses strongly in investing in its R&D capabilities and aims to deliver high-quality tailored premixes products which has enabled it to become one of the market leaders in the customized premixes industry.
Glanbia PLC (Ireland) is also one of the market leaders in customized premixes industry and is one of the leading producers of premixes which finds applications in infant nutrition, beverages, dairy, bakery & confectionery, nutraceuticals, dietary supplements, sports nutrition, clinical nutrition, and pet food. Glanbia has a strong hold in leading markets such as the US. The company has also established a strong distribution network and has expanded its presence across various countries over the years, which has enabled it to efficiently cater to the demands of all the regions. Moreover, its strategic initiatives, such as major acquisition, which includes its acquisition of US-based custom nutrient premixes leader, Watson Inc. in February 2019, has further strengthened Glanbia’s foothold in the market.
Customized Premixes Market by Type (Vitamins, Minerals, Amino Acids, Nucleotides, Antibiotics, Fibers), Application (Beverages, Dairy Products, Bakery & Confectionery Products, Nutraceuticals), Form, Function and Region - Global Forecast to 2027
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