HOME Research Insight VMware (US) and Citrix Systems (US) are the Key Player in the Data Center Virtualization Market

VMware (US) and Citrix Systems (US) are the Key Player in the Data Center Virtualization Market

The Data Center Virtualization market is estimated at USD 3.75 Billion in 2017 and is projected to reach USD 8.06 Billion by 2022, at a CAGR of 16.5% from 2017 to 2022. The primary factors projected to drive the growth of the Data Center Virtualization market are the increasing need to reduce operational costs and enhance business agility of enterprises and demand for unified and centralized management of data centers. Increased investments in virtualization and software-defined technologies are expected to offer lucrative growth opportunities to data center virtualization service providers in the near future.

Major companies, such as VMware (US), Microsoft (US), Citrix Systems (US), IBM (US), and Cisco Systems (US) offer data center virtualization services. These players have adopted key growth strategies, such as agreements, collaborations, and partnerships to strengthen their product portfolios and enhance their positions in the data center virtualization market.

VMware (US), a key player in the data center virtualization market, has adopted both, organic and inorganic growth strategies. For instance, in September 2017, VMware introduced VMware vRealize Suite 2017, which is an integrated suite of the latest releases, including vRealize Operations 6.6, vRealize Automation 7.3, vRealize Business for Cloud 7.3, and vRealize Log Insight 4.5. The company has also adopted inorganic growth strategies such as partnerships, collaborations, and acquisitions to enhance its market share. For instance, in November 2017, the company acquired VeloCloud Networks, a leading provider of cloud-delivered Software-Defined Wide-Area Network (SD-WAN) technology. Moreover, the company partnered with various technology leaders, such as IBM (US), Dell EMC (US), Fujitsu (Japan), and DXC Technology (US) in 2017 to strengthen its position in the data center virtualization market.

Citrix Systems (US), another key player in the data center virtualization market, is also focused on the adoption of inorganic growth strategies to enhance its market presence.  For instance, in July 2017, Citrix Systems partnered with Nutanix to deliver a streamlined application and virtual desktop infrastructure solution that is expected to improve user experience in enterprises. This partnership strategy enabled both these companies to reduce complexity and eliminate licensing fees, thereby supporting data center growth.

Related Reports:

Data Center Virtualization Market by Type (Advisory & Implementation Services, Optimization Services, Managed Services, Technical Support Services), Organization Size (Large Enterprises, SMEs), Vertical, and Region - Global Forecast to 2022

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