Data masking enables business users to replace data elements with their identical values, thus concealing selected data by creating a substitute that reflects the value of its original data. It enables organizations to ensure that critical data is accessed by only the authorized teams, whereas the other teams are exposed to data with same validations. This is possible, because masking makes the data look and behave like the actual data with low risk of exposure. It helps companies cut down on inevitable losses due to security breaches, and helps them secure critical information. The global data masking market is expected to grow from USD 384.8 Million in 2017 to USD 797 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 14.8%.
The data masking market includes an expansive number of vendors providing software and services, such as IBM Corporation (US), Informatica (US), CA Technologies, Inc. (US), Solix Technologies, Inc. (US), Innovative Routines International, Inc. (US), Delphix (US), MENTIS (US), Micro Focus (UK), Oracle Corporation (US), Compuware Corporation (US), Ekobit d.o.o. (Croatia), and ARCAD Software (France). The players in this business sector have embraced different strategies to extend their worldwide presence and market shares. Partnerships, new product launches, product upgradations, mergers and acquisitions, joint ventures, and expansions are said to be the significant strategies embraced by the market players in the data masking market.
Informatica is one of the eminent leaders in the data masking market. The organization primarily serves the regions of the Americas, Europe, Middle East, and Africa (EMEA), and Asia Pacific (APAC). Informatica’s long-term strategy leans more toward the organic growth strategy, where it looks forward to maintaining a competitive edge over other players in the market. Organic strategies such as product development and business expansion are enabling Informatica to improve its data masking product offerings as well as cater to a wide audience. For instance, in October 2017, Informatica launched [email protected] version 4 with added features such as data masking, encryption, and support for unstructured data, including Office, PDF, and text. The added features provide organizations with a strong set of detection and protection capabilities so that their data security and privacy concerns are taken care of. Additionally, in March 2017, Informatica opened an office in Toronto, Canada to improve its market presence in the European region.
The fundamental objective of IBM is to meet every industry’s client requirement and in addition, provide new advancements to data security with data masking tools. The organization serves clients across different industries, such as communications; Banking, Financial Services, and Insurance (BFSI); energy and utilities; hospitality; healthcare; retail; travel and transportation; metals and mining; government sector; media and entertainment; and education. IBM is headquartered in the US and has its presence in 175 countries, worldwide. IBM is considered as one of the strongest suppliers of data masking tools. The organization mainly follows inorganic strategies to deal with the expansion of its market share. As per its inorganic growth strategy, in February 2017, IBM acquired Agile 3 Solutions, a security analytics dashboard provider. Through this acquisition, Agile 3 Solutions became part of IBM security business unit which will help improve IBM's end-to-end Guardium data security and protection platform. The platform analyzes the risk associated with sensitive data monitor and protects sensitive data at rest, and in motion.
Data Masking Market by Data Masking Type (Static and Dynamic), Component (Software and Services), Deployment Type, Organization Size, Business Function (Finance, Marketing & Sales, Operations, and Legal), Vertical, and Region - Global Forecast to 2022
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